October 2012 - Trademax Publications
October 2012 - Trademax Publications
October 2012 - Trademax Publications
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CIFOR<br />
Men carve a furniture pattern in Jepara, Central Java, Indonesia. Murdani Usman for CIFOR.<br />
Carving a new future<br />
Jepara furniture industry bounces<br />
back after global financial crisis<br />
When mortgages in Nevada went sour in 2008, no one expected it to set<br />
off a financial downward spiral that would affect industries as far away as<br />
Jepara, Central Java. In a recent economic analysis, CIFOR scientists detail<br />
just how every level of this export-furniture-making capital adjusted.<br />
Words: Melati Kaye<br />
One of the authors, Herry Purnomo, is head of<br />
CIFOR’s Furniture Value Chain research project.<br />
He urges two new strategies for the survival of<br />
artisanal industries like Jepara’s. Suppliers need<br />
to diversify their markets.<br />
And governments should enact and enforce regulations to<br />
certify that inputs – in this case teak logs – are legally and<br />
sustainably sourced.<br />
54<br />
OCTOBER <strong>2012</strong> //