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Hilton Hotels & Resorts emerges top ranked
international brand in India
Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, has been ranked the number one international hotel brand in India
in the Indian Hotel Business Guest Survey. The annual survey is conducted by BDRC Continental, a United Kingdom based market
research agency. In the survey that tracks the brand performance of 102 hotel brands in India, Hilton Hotels & Resorts has been rated
ahead of all international hotel brands. Additionally, Hilton Hotels & Resorts retained its position as the number one business hotel
brand in Asia Pacific in the BDRC Continental Asia Pacific Hotel Guest Survey 2011 that provides an overall regional perspective.
Dave Horton, global head, Hilton Hotels & Resorts, said, “Our first place ranking in India as we continue our rapid expansion in the
country is a testament to our team members’ passion and commitment to delivering on our brand promise – to ensure every guest
feels cared for, valued and respected. We appreciate the high regard and trust that travellers
continue to place in Hilton both throughout India and around the world.”
Lenny Menezes, chairman, India, Hilton Worldwide, said, “We are delighted
with Hilton Hotels & Resorts being ranked the leading international hotel
brand in India. We are grateful to our guests for this recognition. This
ranking will give further impetus to our development efforts. We
have more than doubled our trading estate in 2011 by opening
five hotels in India this year, and we plan to launch five more
hotels within the next eight months. At the
current pace, we hope to triple our presence
in the country in the next two years.”
The BDRC Continental Survey is a
syndicated study that reviews the
responses of travellers who have
stayed on business in hotels
of at least three-star rating
or equivalent in the
26 FHRAI Magazine november 2011 Visit FHRAI Website: www.fhrai.com