English - BMI Bank
English - BMI Bank
English - BMI Bank
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Chairman’s report<br />
initiatives including key products and services to enhance<br />
our customers experience as well as grow our base.<br />
We began the year by unveiling our refreshed brand identity<br />
including a new look logo with a new tag line, ‘better,<br />
together’, strengthening our position as an entirely customer<br />
and customer-service driven bank. The new visual identity<br />
reinforces the name of the <strong>Bank</strong> while establishing a strong<br />
yet distinct brand using a new color palette. The dark blue<br />
used in our logo makes for a strong, assertive and reassuring<br />
color whilst the red, which is a new color to our <strong>Bank</strong>, brings<br />
in passion and charisma reiterating our strong anchorage as<br />
a Bahraini <strong>Bank</strong>.<br />
In line with our commitment to making banking convenient<br />
and centered around our customers’ needs, we rolled out<br />
three new full service branches including a special branch at<br />
the Bahrain World Trade Center to serve our high net-worth<br />
clients along with six new ATMs taking our total retail reach<br />
across Bahrain to ten branches and thirty ATMs. Additionally,<br />
we introduced two new payment and deposit options<br />
including a safe and secure online channel for customers to<br />
pay their credit card bills online.<br />
We were one of the first <strong>Bank</strong>s in Bahrain to implement<br />
the International <strong>Bank</strong> Account Number (IBAN) standards<br />
used to increase the efficiency of electronic fund transfers<br />
both within and outside Bahrain and the only <strong>Bank</strong> to sign<br />
a strategic partnership agreement with Bahrain’s housing<br />
finance leader Eskan <strong>Bank</strong>, offering Bahrainis specifically<br />
tailored financial solutions. We also signed a strategic<br />
agreement with leading regional insurer Medgulf Allianz<br />
Takaful paving the way for us to offer customers a complete<br />
suite of life and non-life insurance products from Medgulf<br />
Allianz Takaful through our extended branch network within<br />
the country<br />
Our flagship retail product ‘Ayadi Saving Scheme’ has grown<br />
from strength to strength since its re-launch in early 2011<br />
whilst our credit card portfolio has seen a significant higher<br />
level of active utilization of limits with the introduction of<br />
a prize based reward scheme across all cards including our<br />
Diners Club credit card.<br />
We expect the operating environment for banks to remain<br />
difficult in 2012. However, <strong>BMI</strong> <strong>Bank</strong> with its excellent<br />
capital position and strong liquidity is well positioned for<br />
these difficult market conditions. The management team<br />
has done a good job in 2011 as witnessed from a return<br />
to profitability for the second half of the year and has the<br />
unanimous support of the Board on the way forward in<br />
2012 and beyond.<br />
STRENGTHENING OUR TALENT<br />
At <strong>BMI</strong> <strong>Bank</strong>, we have an experienced team with tremendous<br />
talent and potential. Recognizing the fact that our people<br />
are an important asset, we continued investing in training<br />
and developing this talent during 2011 by maximizing<br />
and enhancing the programs available both in house and<br />
through the Bahrain Institute of <strong>Bank</strong>ing & Finance (BIBF).<br />
Additionally several employee initiatives were rolled out<br />
throughout 2011 including an annual weight loss program<br />
designed to help our employees maintain a healthy diet and<br />
lifestyle. To help enhance transparency and build a stronger<br />
corporate culture within the organization, the <strong>Bank</strong> revised<br />
a few key policies during the year including recruitment,<br />
training and rewards amongst others.<br />
Our annual Employee Opinion Survey (EOS) held during<br />
the year once again proved to be a success registering<br />
an increase within the overall ratings. Keeping up with our<br />
commitment of recruiting and training local talent, we<br />
improved our Bahrainization ratio to 82% by the end of the<br />
year as compared to 77% in 2010. We also completed our<br />
Executive team through the appointments of key senior<br />
members during 2011.<br />
The employee headcount registered a slight decrease<br />
of 4.5% from 343 in 2010 to 328 in 2011 as a result<br />
of natural attrition and effective use of the performance<br />
management process. The experience and talent of our new<br />
hires has positioned us well for the future as we continue<br />
with the transformation of our business.<br />
<strong>BMI</strong> <strong>Bank</strong> Annual Report 2011 [13]