19.11.2014 Views

English - BMI Bank

English - BMI Bank

English - BMI Bank

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Chairman’s report<br />

initiatives including key products and services to enhance<br />

our customers experience as well as grow our base.<br />

We began the year by unveiling our refreshed brand identity<br />

including a new look logo with a new tag line, ‘better,<br />

together’, strengthening our position as an entirely customer<br />

and customer-service driven bank. The new visual identity<br />

reinforces the name of the <strong>Bank</strong> while establishing a strong<br />

yet distinct brand using a new color palette. The dark blue<br />

used in our logo makes for a strong, assertive and reassuring<br />

color whilst the red, which is a new color to our <strong>Bank</strong>, brings<br />

in passion and charisma reiterating our strong anchorage as<br />

a Bahraini <strong>Bank</strong>.<br />

In line with our commitment to making banking convenient<br />

and centered around our customers’ needs, we rolled out<br />

three new full service branches including a special branch at<br />

the Bahrain World Trade Center to serve our high net-worth<br />

clients along with six new ATMs taking our total retail reach<br />

across Bahrain to ten branches and thirty ATMs. Additionally,<br />

we introduced two new payment and deposit options<br />

including a safe and secure online channel for customers to<br />

pay their credit card bills online.<br />

We were one of the first <strong>Bank</strong>s in Bahrain to implement<br />

the International <strong>Bank</strong> Account Number (IBAN) standards<br />

used to increase the efficiency of electronic fund transfers<br />

both within and outside Bahrain and the only <strong>Bank</strong> to sign<br />

a strategic partnership agreement with Bahrain’s housing<br />

finance leader Eskan <strong>Bank</strong>, offering Bahrainis specifically<br />

tailored financial solutions. We also signed a strategic<br />

agreement with leading regional insurer Medgulf Allianz<br />

Takaful paving the way for us to offer customers a complete<br />

suite of life and non-life insurance products from Medgulf<br />

Allianz Takaful through our extended branch network within<br />

the country<br />

Our flagship retail product ‘Ayadi Saving Scheme’ has grown<br />

from strength to strength since its re-launch in early 2011<br />

whilst our credit card portfolio has seen a significant higher<br />

level of active utilization of limits with the introduction of<br />

a prize based reward scheme across all cards including our<br />

Diners Club credit card.<br />

We expect the operating environment for banks to remain<br />

difficult in 2012. However, <strong>BMI</strong> <strong>Bank</strong> with its excellent<br />

capital position and strong liquidity is well positioned for<br />

these difficult market conditions. The management team<br />

has done a good job in 2011 as witnessed from a return<br />

to profitability for the second half of the year and has the<br />

unanimous support of the Board on the way forward in<br />

2012 and beyond.<br />

STRENGTHENING OUR TALENT<br />

At <strong>BMI</strong> <strong>Bank</strong>, we have an experienced team with tremendous<br />

talent and potential. Recognizing the fact that our people<br />

are an important asset, we continued investing in training<br />

and developing this talent during 2011 by maximizing<br />

and enhancing the programs available both in house and<br />

through the Bahrain Institute of <strong>Bank</strong>ing & Finance (BIBF).<br />

Additionally several employee initiatives were rolled out<br />

throughout 2011 including an annual weight loss program<br />

designed to help our employees maintain a healthy diet and<br />

lifestyle. To help enhance transparency and build a stronger<br />

corporate culture within the organization, the <strong>Bank</strong> revised<br />

a few key policies during the year including recruitment,<br />

training and rewards amongst others.<br />

Our annual Employee Opinion Survey (EOS) held during<br />

the year once again proved to be a success registering<br />

an increase within the overall ratings. Keeping up with our<br />

commitment of recruiting and training local talent, we<br />

improved our Bahrainization ratio to 82% by the end of the<br />

year as compared to 77% in 2010. We also completed our<br />

Executive team through the appointments of key senior<br />

members during 2011.<br />

The employee headcount registered a slight decrease<br />

of 4.5% from 343 in 2010 to 328 in 2011 as a result<br />

of natural attrition and effective use of the performance<br />

management process. The experience and talent of our new<br />

hires has positioned us well for the future as we continue<br />

with the transformation of our business.<br />

<strong>BMI</strong> <strong>Bank</strong> Annual Report 2011 [13]

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!