The Official Communication for all HR Professionals - SABPP
The Official Communication for all HR Professionals - SABPP
The Official Communication for all HR Professionals - SABPP
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<strong>HR</strong> o ce<br />
ISSN 2304-8573<br />
<strong>The</strong> <strong>Official</strong> <strong>Communication</strong> <strong>for</strong> <strong>all</strong> <strong>HR</strong> <strong>Professionals</strong><br />
December 2012<br />
<strong>The</strong> <strong>SABPP</strong> would like to thank the outgoing board members <strong>for</strong> their dedication and contributions to the<br />
<strong>HR</strong> professional body over the years. <strong>The</strong> organisation would not be where it is today if not <strong>for</strong> the time and ef<strong>for</strong>t<br />
these members had put into the organisation. We wish them well in their future endeavours to the <strong>HR</strong> profession.
Inside:<br />
Contact us<br />
Learning & Quality Assurance<br />
Naren Vassan<br />
naren@sabpp.co.za<br />
Research<br />
Penny Abbott<br />
penny@sabpp.co.za<br />
Professional Services<br />
Peta Broomberg<br />
peta@sabpp.co.za<br />
Professional Registrations<br />
Tshwarelo Mothopeng<br />
professional@sabpp.co.za<br />
Social media<br />
Jaco du Plessis<br />
voice@sabpp.co.za<br />
1st Floor,<br />
Rossouws Attorneys Building<br />
8 Sherborne Rd, Parktown<br />
PO Box 2450, Houghton, 2041<br />
South Africa<br />
T: +27 11 482 8595<br />
F: +27 11 482 4830<br />
Twitter: @<strong>SABPP</strong>1<br />
www.sabpp.co.za<br />
PUBLISHED BY<br />
BusinessBrief Publishing (Pty) Ltd<br />
57a Second Avenue,<br />
Inanda, Sandton<br />
T: (011) 788 0880 / F: (011) 788 2807<br />
PO Box 1546, Parklands,<br />
South Africa, 2121<br />
www.bbrief.co.za<br />
DESIGN<br />
Design Bandits / T: 083 460 3633<br />
www.designbandits.co.za<br />
3 <strong>HR</strong> in the workplace<br />
• <strong>The</strong> year 2012 in review<br />
5 Professional services<br />
• News from the registrations<br />
department<br />
• Update on the <strong>SABPP</strong> Knowledge<br />
Centre<br />
6 Learning & quality assurance<br />
• Accreditation of UNISA short <strong>HR</strong><br />
programmes<br />
• <strong>SABPP</strong> Summit in the Free State<br />
• Plans <strong>for</strong> 2013<br />
7 Stakeholder relations<br />
• Linked-In: Top tips <strong>for</strong> <strong>HR</strong><br />
• <strong>The</strong> top 10 mistakes people make on<br />
Linked-In<br />
9 Research<br />
• Book Review<br />
• <strong>SABPP</strong> Job opening<br />
• Growing your leadership influence and<br />
impact<br />
• How green are you – survey on <strong>HR</strong><br />
and environmental governance<br />
• <strong>HR</strong>RI during 2012<br />
11 Events<br />
• <strong>HR</strong> Excellence in the Vaal region<br />
• Are you ready <strong>for</strong> the <strong>HR</strong> and labour<br />
market in 2013<br />
• <strong>SABPP</strong> visits the Northern Cape<br />
2<br />
ADVERTISING<br />
<strong>HR</strong> Consultants and providers who<br />
want to advertise their products<br />
and services in the <strong>HR</strong> Voice, should<br />
please contact James Scott from<br />
BusinessBrief on +27 11 788 0880 or<br />
james@bbrief.co.za<br />
EDITORIAL SUBMISSIONS<br />
Please send editorial submissions<br />
to Jaco du Plessis at<br />
voice@sabpp.co.za<br />
CONTRIBUTORS<br />
Marius Meyer, <strong>SABPP</strong> CEO<br />
Penny Abbott, HOD, Research<br />
Peta Broomberg, HOD, Professional<br />
Services<br />
Naren Vassen, HOD, Learning and<br />
Quality Assurance
hr in the workplace<br />
THE <strong>SABPP</strong> WELCOMES THE NEW BOARD FOR 2013 – 2015<br />
Chairperson: Mr Siphiwe Moyo (C<strong>HR</strong>P)<br />
Vice Chairperson: Dr Linda Chipunza (M<strong>HR</strong>P)<br />
Vice Chairperson: Mrs Kate Dikgale-Freeman (<strong>HR</strong>P)<br />
• Mrs Christine Botha (C<strong>HR</strong>P)<br />
• Dr Cookie Govender (M<strong>HR</strong>P)<br />
• Mr Saki Makume (M<strong>HR</strong>P)<br />
• Mrs Valencia Vuyelwa<br />
Lupondwana (M<strong>HR</strong>P)<br />
• Mr Frank de Beer (C<strong>HR</strong>P)<br />
• Mr Michael Honnet (C<strong>HR</strong>P)<br />
• Mr Dennis Coetzee (C<strong>HR</strong>P)<br />
• Mr Dean Retief<br />
• Professor Sonia Swanepoel<br />
(C<strong>HR</strong>P)<br />
THE YEAR 2012 IN REVIEW<br />
<strong>The</strong> year 2012 was an exciting year <strong>for</strong> <strong>SABPP</strong>. Not only was<br />
it our 30th anniversary, but we also managed to implement<br />
some significant changes to advance the <strong>HR</strong> profession.<br />
With a clear and sound strategic business model in place,<br />
the board and staff of <strong>SABPP</strong> started to pursue some sm<strong>all</strong><br />
wins in showing the <strong>HR</strong> market how we intent to deliver<br />
value. However, there were also sad moments, such as the<br />
Marikana tragedy. Reflecting on 2012 and in celebration of<br />
our 30th year anniversary, I want to highlight <strong>SABPP</strong>’s 30<br />
achievements over the last year:<br />
1. Adoption of a more visible and high impact strategy c<strong>all</strong>ed<br />
“<strong>HR</strong> Voice” and the relaunch of the <strong>SABPP</strong> newsletter in a<br />
new <strong>for</strong>mat carrying the name <strong>HR</strong> Voice;<br />
2. Successful implementation of <strong>SABPP</strong> rebranding with<br />
excellent feedback from the <strong>HR</strong> market;<br />
3. Formalising the <strong>SABPP</strong> restructuring process, including<br />
the appointment of high level professionals to drive<br />
service delivery and standards;<br />
4. South African National <strong>HR</strong> Standards and Metrics<br />
Initiative;<br />
5. Development of South African National <strong>HR</strong> Competency<br />
Model;<br />
6. Distribution of digital version of South Africa’s leading <strong>HR</strong><br />
magazines, <strong>HR</strong> Future and Human Capital Review.<br />
7. Forming 29 value-adding <strong>all</strong>iances with <strong>HR</strong> and other<br />
institutions to advance the <strong>HR</strong> profession;<br />
8. Several submissions to government and other agencies to<br />
influence policy-making and national developments, e.g. the<br />
new QCTO system, SAQA policy on professional bodies, as<br />
well as the Green Paper on post-school education;<br />
9. Two chapters on the <strong>HR</strong> profession written <strong>for</strong> the book<br />
Human Capital Trends; two chapters on People Skills <strong>for</strong><br />
Engineers published in an Engineering Textbook and two<br />
chapters <strong>for</strong> a new book on Mentoring and Coaching;<br />
10. Several articles about <strong>SABPP</strong> in leading magazines and<br />
newspapers;<br />
11. Included in the SAQA pilot project on the recognition<br />
of professional bodies (part of first 10 out of 74<br />
applications);<br />
12. Embarked on a process to establish visibility throughout<br />
the country with visits to <strong>all</strong> 9 provinces, and rolling-out<br />
of provincial <strong>HR</strong> Excellence summits in 8 provinces and<br />
provincial committees set up in these provinces;<br />
13. Visits to more than 60 companies to get closer to <strong>HR</strong><br />
teams;<br />
14. Meetings at 17 universities to build relationships<br />
in pursuit of student empowerment, curriculum<br />
development and accreditation and two universities<br />
accredited;<br />
15. Preparing <strong>for</strong> the QCTO, the trans<strong>for</strong>mation of the ETQA<br />
into a new department c<strong>all</strong>ed “Learning and Quality<br />
Assurance”. <strong>The</strong> ETQA achieved “green status” <strong>for</strong><br />
upload of learner data on the National Learner Records<br />
Database, and developed a more enabling accreditation<br />
system;<br />
BUSINESSBRIEF MAGAZINE<br />
As a professional service benefit <strong>SABPP</strong> has negotiated online copies of<br />
BusinessBrief magazine at no charge.<br />
This f<strong>all</strong>s in line with the fact that BusinessBrief has been accredited by <strong>SABPP</strong><br />
<strong>for</strong> CPD/E (Continuing Professional Development/Education) purposes.<br />
For your in<strong>for</strong>mation, BusinessBrief is a Business Management magazine that<br />
provides decision-makers in business with the in<strong>for</strong>mation they need to<br />
make better business decisions.<br />
<strong>The</strong>re are ten regular sections that contain articles dealing with the<br />
management issues that affect and influence business decision-making.<br />
In order to take advantage of<br />
this offer, please click on the<br />
following link:<br />
CLICK HERE<br />
http://www.bbrief.co.za/voucher<br />
and then insert the following<br />
voucher number: SAB1201<br />
NOTE: This voucher is only valid<br />
until 31 January 2013<br />
3
hr in the workplace<br />
THE YEAR 2012 IN REVIEW continued...<br />
16. Several seminars, workshops, exhibitions and<br />
conferences arranged throughout South Africa;<br />
17. Release of the 3rd annual <strong>HR</strong> Survey with Knowledge<br />
Resources;<br />
18. Distribution of <strong>HR</strong> Ethics Guide with clear guidelines <strong>for</strong><br />
<strong>HR</strong> <strong>Professionals</strong> and Line Managers, as well as an <strong>HR</strong><br />
Ethics Position Paper;<br />
19. A 100% increase in new professional registrations during<br />
2012;<br />
20. Launch of <strong>SABPP</strong> social media strategy and plat<strong>for</strong>ms;<br />
21. A <strong>for</strong>mal process of benchmarking with other<br />
professional bodies in order to generate ideas and<br />
actions on how we can improve our relevance and<br />
impact as a professional body;<br />
22. Launch and roll-out of <strong>SABPP</strong> student membership<br />
model;<br />
23. Launch of Women Empowerment Second Annual Paper;<br />
24. Release of <strong>SABPP</strong> Remuneration Best Practice paper;<br />
25. Improved governance and tangible outputs from <strong>SABPP</strong><br />
committees, including establishing a Labour Market<br />
Committee to address labour market issues.<br />
26. Redesign of a new website;<br />
27. Presenting the <strong>HR</strong> profession in Parliament at the<br />
debate on amendments to the labour laws;<br />
28. Participation in radio and television shows;<br />
29. Awarding 16 Life-Time Achievement Awards;<br />
30. Successful transition from the 10th to the 11th Board of<br />
<strong>SABPP</strong>.<br />
Despite the above sm<strong>all</strong> wins, it is critical to continue<br />
building momentum and ensuring strategic alignment and<br />
focus in moving <strong>for</strong>ward. Over the next year, five key priorities<br />
will <strong>for</strong>m the basis <strong>for</strong> leveraging the <strong>SABPP</strong> rebranding and<br />
trans<strong>for</strong>mation strategy:<br />
• Increased visibility in the market and aggressive<br />
marketing campaign to mobilise <strong>HR</strong> practitioners towards<br />
professionalism;<br />
• Further roll-out of social media strategy to engage with <strong>HR</strong><br />
professionals;<br />
• Delivery of professional products and services, in particular<br />
<strong>HR</strong> competencies, standards and metrics;<br />
• Leveraging <strong>all</strong> the new <strong>all</strong>iance partners to advance the <strong>HR</strong><br />
profession;<br />
• Innovating the <strong>HR</strong> profession through knowledge created by<br />
research.<br />
While we will continue to focus on the above priorities, the<br />
biggest ch<strong>all</strong>enge remains to raise the standard of <strong>HR</strong> practice<br />
from a professional perspective. It is time <strong>for</strong> <strong>HR</strong> to rise to the<br />
level of other professions as far as standards are concerned.<br />
<strong>The</strong>re are clear standards <strong>for</strong> accounting, engineering and<br />
other professions, but the same cannot be said of <strong>HR</strong>. By and<br />
large, accountants present their companies and clients with a<br />
consistent approach to the financial aspects of a company. For<br />
example, balance sheets and income statements are done in<br />
the same way, no matter the type of company or industry, and<br />
this consistent approach is prevalent throughout South Africa<br />
and most other parts of the world.<br />
However, there are many inconsistencies in the standard of<br />
<strong>HR</strong> work within organisations, between organisations, within<br />
and across sectors and nation<strong>all</strong>y, as well as glob<strong>all</strong>y. <strong>The</strong>se<br />
inconsistencies are based on a variance in standards at best,<br />
and the absence of standards at worst. This results in poor<br />
people management practices at most organisations costing<br />
them dearly, despite some pockets of excellence at leading<br />
companies. Setting and raising <strong>HR</strong> standards is there<strong>for</strong>e<br />
the top <strong>SABPP</strong> priority over the next year. Thus, registering<br />
the masses of <strong>HR</strong> professionals who are still not part of their<br />
professional body, and then supporting them with capacitybuilding<br />
and continuous professional development based on an<br />
explicit <strong>HR</strong> competency model, is a key step towards gaining<br />
<strong>HR</strong> professional status and credibility.<br />
<strong>The</strong>re is only one thing more important than our previous<br />
30 years, and that is the next 30 years. Over the medium<br />
term, our energy and resources will be focused on strategic<br />
implementation over the next 30 months. Moving <strong>for</strong>ward<br />
with our trans<strong>for</strong>mation strategy towards a high impact <strong>HR</strong><br />
professional body with a focus on setting <strong>HR</strong> standards,<br />
<strong>SABPP</strong> plans to play a meaningful role in championing the<br />
<strong>HR</strong> profession. <strong>The</strong> new national <strong>HR</strong> competency model will<br />
provide a central focus in building <strong>HR</strong> capability, as well as the<br />
pursuit of national <strong>HR</strong> standards and metrics <strong>for</strong> South Africa.<br />
In essence, <strong>HR</strong> Voice steers us <strong>for</strong>ward with key strategic<br />
initiatives in raising the bar on <strong>HR</strong> professionalism and outputs.<br />
I want to thank the thousands of <strong>HR</strong> and other professionals<br />
<strong>for</strong> their inputs and encouragement during our stakeholder<br />
engagement process throughout the country and other key<br />
global markets when conceptualising the <strong>SABPP</strong> rebranding<br />
and crafting of our <strong>HR</strong> Voice strategy. Your inputs were<br />
extremely valuable during the transition phase and we invite<br />
you to continue engaging with us during the roll-out of our <strong>HR</strong><br />
Voice strategy. A special word of thanks to the outgoing Board,<br />
and in particular the leadership provided by our chairperson,<br />
Elizabeth Dhlamini-Kumalo and vice-chair Michael Glensor. I<br />
also want to welcome our new Chairperson, Siphiwe Moyo, and<br />
vice-chairpersons, Linda Chipunza and Kate Dikgale-Freeman<br />
to the <strong>SABPP</strong> Leadership team. With our focus on 2013, let<br />
us continue building a profession we can <strong>all</strong> be proud of in the<br />
years to come.<br />
I wish <strong>all</strong> <strong>HR</strong> professionals, learners, learning providers, our<br />
<strong>all</strong>iance partners and other key stakeholders a blessed festive<br />
season. Let us reconnect in 2013.<br />
Marius Meyer, CEO<br />
4
professional services<br />
NEWS FROM THE REGISTRATIONS DEPARTMENT<br />
<strong>HR</strong> professional registrations have been on the rise since the beginning of the<br />
year. Due to the <strong>HR</strong> Voice strategy being implemented through the regional<br />
summits, awareness has been created on the benefits of registering as an <strong>HR</strong><br />
professional. <strong>The</strong> Professional Services Department has through its professional<br />
registration committee evaluated over 800 new applications this year. <strong>The</strong><br />
committee consisting of dedicated and loyal people has met every month to<br />
assess the new applicants, assigning them with a designation appropriate to their<br />
working experience and qualifications achieved over the years of their <strong>HR</strong> career.<br />
<strong>The</strong> <strong>SABPP</strong> would like to take this opportunity to thank the following committee<br />
members <strong>for</strong> assisting the HOD of Professional Services in the evaluation of<br />
applications.<br />
• Ray Eberlein (Chair)<br />
• Delane Hundermark (Vice Chair)<br />
• Mochabo Moerane<br />
• Jake van der Wilden<br />
• Sydwell Shikweni<br />
• Marius Pheiffer<br />
It needs to be mentioned that these <strong>HR</strong> professionals have been visiting the<br />
<strong>SABPP</strong> every last Wednesday of every month to assess applications, some of<br />
them not missing a day in <strong>all</strong> the years that the <strong>SABPP</strong> has been in existence.<br />
This is an amazing achievement of commitment and dedication to the <strong>HR</strong><br />
profession, the registrations committee is the core of the <strong>SABPP</strong> and we honour<br />
the time and ef<strong>for</strong>t that these few people offer to the professional body.<br />
<strong>The</strong> <strong>SABPP</strong> is proud to announce the following registrations <strong>for</strong> 2012:<br />
M<strong>HR</strong>P C<strong>HR</strong>P <strong>HR</strong>P <strong>HR</strong>A <strong>HR</strong>T <strong>HR</strong>C<br />
14 84 320 177 56 56<br />
It should be noted that there will be no new registrations of <strong>HR</strong> professionals<br />
taking place over the month of December; the department will re-open in early<br />
January 2013. However new applicants are more than welcome to send through<br />
their application <strong>for</strong>ms together with their proof of payment in order to be ready <strong>for</strong><br />
the next registration committee meeting taking place on the 30th January 2013.<br />
UPDATE ON THE <strong>SABPP</strong><br />
KNOWLEDGE CENTRE<br />
Are you working in the <strong>HR</strong> field and<br />
have access to books based on <strong>HR</strong><br />
topics that you are not currently using?<br />
<strong>The</strong> <strong>SABPP</strong> is currently trying to fill their<br />
Knowledge Centre with interesting and<br />
exciting books <strong>for</strong> the <strong>HR</strong> professionals<br />
that are members as well as <strong>for</strong><br />
students that have registered with the<br />
professional body as an extra resource<br />
<strong>for</strong> the work that each is doing in <strong>HR</strong>.<br />
If you have these books and you would<br />
like to donate them to the <strong>SABPP</strong><br />
Knowledge Centre, please contact<br />
Naren Vassen on naren@sabpp.co.za<br />
<strong>for</strong> further in<strong>for</strong>mation.<br />
A reminder that the <strong>SABPP</strong> Knowledge<br />
Centre will be hosting book reviews in<br />
2013, authors are welcome to contact<br />
Penny Abbott in order to set up a<br />
session to discuss your book.<br />
Penny may be contacted on<br />
penny@sabpp.co.za <strong>for</strong> further<br />
in<strong>for</strong>mation.<br />
<strong>The</strong> following table indicates new registration fees <strong>for</strong> <strong>HR</strong> <strong>Professionals</strong> <strong>for</strong> 2013.<br />
NEW REGISTRATIONS – 2013<br />
Master <strong>HR</strong> Professional R2750<br />
Chartered <strong>HR</strong> Professional R2250<br />
<strong>HR</strong> Professional<br />
R1750<br />
<strong>HR</strong> Associate<br />
R1200<br />
<strong>HR</strong> Technician<br />
R1000<br />
<strong>HR</strong> Candidate R 550<br />
RENEWALS – 2013<br />
Master <strong>HR</strong> Professional R1453<br />
Chartered <strong>HR</strong> Professional R1253<br />
<strong>HR</strong> Professional<br />
R1053<br />
<strong>HR</strong> Associate<br />
R783<br />
<strong>HR</strong> Technician<br />
R593<br />
<strong>HR</strong> Candidate R 393<br />
All <strong>HR</strong> Professional members are reminded to register on the <strong>SABPP</strong> website<br />
<strong>for</strong> further in<strong>for</strong>mation on products and services reserved <strong>for</strong> <strong>HR</strong> professional<br />
members only. Create your own login and enter the world of <strong>HR</strong> to enhance<br />
your position as an <strong>HR</strong> leader in your specific organisation, www.sabpp.co.za<br />
or contact Bongi Ndaba <strong>for</strong> further in<strong>for</strong>mation on bongi@sabpp.co.za<br />
5
learning & quality assurance<br />
LEARNING AND QUALITY ASSURANCE<br />
ACCREDITATION OF UNISA –<br />
SHORT <strong>HR</strong> PROGRAMMES<br />
A team of academics, business (industry)<br />
and Head of <strong>SABPP</strong> Quality Assurance<br />
were invited on 27th November to evaluate<br />
UNISA – Centre <strong>for</strong> Business Management’s<br />
Short Programmes on Human<br />
Resources at UNISA CAMPUS in Pretoria.<br />
<strong>The</strong> evaluation was a rigorous process<br />
whereby the programme leaders, students,<br />
lecturers, administrator and librarian were<br />
interviewed and the learning material was<br />
evaluated within five hours. A report was<br />
generated and circulated to the panel <strong>for</strong><br />
comments. <strong>The</strong> final outcome was signedoff<br />
and communicated to the head of the<br />
CBM – <strong>HR</strong> Program Manager.<br />
ACCREDITATION COMMITTEE<br />
Seated: Dr P Joubert – VUT; Dr C<br />
Govender – UJ; Dr C Bothma – Telkom<br />
Standing: Mr P Loedolff, Ms S Warnich,<br />
Dr I Potgieter – UNISA Team; & Dr N<br />
Carrim – UP; Ms S Tloubatla – Telkom<br />
<strong>SABPP</strong> SUMMIT<br />
IN THE FREE STATE<br />
<strong>SABPP</strong> visited Bloemfontein on the<br />
7th of November and found a very<br />
welcoming and enthusiastic audience<br />
of academic faculty from both CUT<br />
and UFS, students and local <strong>HR</strong><br />
practitioners.<br />
Registered <strong>HR</strong> Assessors and Moderators with <strong>SABPP</strong><br />
Registered Assessors Current Assessors De-registered Assessors<br />
257 134 123<br />
Registered Moderators Current Moderators De-registered Moderators<br />
141 92 49<br />
Accredited/Learning Programme Approval Registrations<br />
Registered – 64 Providers Current – 48 Providers De-registered – 16<br />
Providers<br />
Numbers of Learners Enrolled <strong>for</strong> 2012 <strong>for</strong> the <strong>HR</strong> Diploma and Certificate<br />
1916<br />
Number of Learners Achievements <strong>for</strong> 2011 - 2012: Qualification Only<br />
Qualification 2011 2012<br />
<strong>HR</strong> Certificate – L4 138 314<br />
<strong>HR</strong> Diploma – L5 119 132<br />
Productivity Certificate - L5 19 2<br />
<strong>HR</strong> Learnership – L4 145 89<br />
<strong>HR</strong> Learnership – L5 10 26<br />
To register as an <strong>HR</strong> Assessor/Moderator contact us on kathleen@sabpp.co.za<br />
PLANS FOR 2013<br />
• To run 2 workshops per region based on the critical needs of the region.<br />
• To get approval from training providers to centralise FISA (Board Exam Basis)<br />
with <strong>SABPP</strong><br />
• Apply as Assessment Quality Partner (AQP) with QCTO <strong>for</strong> 2 curriculums.<br />
• A drive to increase the current pool of Assessors and Moderators per region to<br />
accommodate <strong>for</strong> above.<br />
• To schedule monitoring visits with <strong>all</strong> training providers.<br />
• To schedule visits with corporate companies in conjunction with training providers<br />
to arrange <strong>for</strong> learners to<br />
– get workplace learning via an internship, job shadowing, mentoring and sitevisits<br />
• Introduce “best training practice awards” <strong>for</strong> accredited providers.<br />
• Arrange an annual summit <strong>for</strong> accredited providers.<br />
• Invest in technology to improve <strong>SABPP</strong> systems and website.<br />
• Increase the Learning and Quality Assurance foot print across <strong>all</strong> regions.<br />
• Schedule “Open days” <strong>for</strong> new and existing providers.<br />
• Promote programmes that are not credit bearing to be registered towards CPD<br />
(Continuing Professional Development).<br />
Excellently organised by Miemsie<br />
de Jager and chaired by Celestine<br />
Brummage, a series of speakers<br />
highlighted important areas affecting<br />
the practice of <strong>HR</strong> in the province.<br />
A summary paper will be posted on<br />
Twitter and the <strong>SABPP</strong> website shortly.<br />
6
stakeholder relations<br />
LINKEDIN: TOP TIPS FOR <strong>HR</strong><br />
<strong>The</strong> <strong>HR</strong> world seems to be divided when it comes to LinkedIn. <strong>The</strong>re are those who regard it as a valuable recruitment,<br />
networking and personal development tool – and others who are wary of encouraging employees to embrace it <strong>for</strong> fear their<br />
best people will be poached or valuable commercial in<strong>for</strong>mation will leak out into the public domain.<br />
But whichever side of the fence you sit on, LINKEDIN has over 175 million members as of August 2012 and more than<br />
1.6 million LinkedIn users in South Africa alone, the business opportunities that LinkedIn provides are immense.<br />
So how can <strong>HR</strong> professionals benefit from developing a presence <strong>for</strong> themselves and their business on LinkedIn? Here are<br />
the top five reasons you should make it an integral part of your <strong>HR</strong> strategy:<br />
1. Invaluable <strong>for</strong> recruitment:<br />
LinkedIn can be a great recruitment tool and an increasing<br />
number of companies are using it to help source talented<br />
employees. <strong>The</strong> real beauty of the network is that it gives<br />
you access to ‘passive’ candidates as well as those who are<br />
actively job-seeking. You can use LinkedIn to support your<br />
recruitment strategy at a fairly basic level <strong>for</strong> free.<br />
You can, <strong>for</strong> example, ask your network to spread the word<br />
about vacancies and to refer any contacts they think might be<br />
useful. You can post in<strong>for</strong>mation about job vacancies in any<br />
industry or special interest groups you might be involved in and<br />
ask your employees to do the same.<br />
2. A great way to showcase your company:<br />
Your website is no longer the only digital shop window to your<br />
company. LinkedIn is now a place where job-seekers interested<br />
in a role in your business will automatic<strong>all</strong>y go to ‘vet’ the<br />
organisation to see if they are likely to be a good fit.<br />
Of course, the company page is also likely to be the first port<br />
of c<strong>all</strong> <strong>for</strong> any prospective clients, suppliers or partners too. A<br />
company page <strong>all</strong>ows you to present basic in<strong>for</strong>mation about<br />
the business and what it does. But LinkedIn also has a range of<br />
features designed to help companies promote their brand and<br />
build relationships with customers and potential employees.<br />
Ensuring your company profile is exciting and up to date<br />
is a good place to start. But, there is other in<strong>for</strong>mation that<br />
prospective employees can see that you don’t have so much<br />
control over.<br />
3. A source of learning and development:<br />
Being part of a professional body or local networking group is<br />
not the only way to meet like-minded people and build your<br />
skills and knowledge. If you want to improve your <strong>HR</strong> practice<br />
and get even better at what you do, LinkedIn can help.<br />
For example, you can:<br />
• Expand your skills and knowledge by looking at presentations<br />
and papers uploaded by other <strong>HR</strong> professionals<br />
• Tap into the latest thinking by searching <strong>for</strong> blogs written by<br />
fellow practitioners<br />
• Test new ideas by asking <strong>for</strong> feedback from members of your<br />
network<br />
• Post a question about a pressing issue on the LinkedIn<br />
Answers facility<br />
• Seek best practice advice via industry groups from others<br />
who have faced the same ch<strong>all</strong>enges as you<br />
• Find in<strong>for</strong>mation about <strong>for</strong>thcoming conferences/ events/<br />
training sessions in your specialist field.<br />
Of course you can encourage your employees to widen their<br />
knowledge in this way too, in their own specialist fields or areas<br />
of practice. And if you want to encourage knowledge-sharing<br />
within the business, there’s even a free plat<strong>for</strong>m you can use<br />
on LinkedIn to create your own employee community.<br />
4. A place to <strong>for</strong>ge new partnerships<br />
Just as you would expect your sales team to be using LinkedIn<br />
to find new customers, you can also use it to look <strong>for</strong> people<br />
who provide the services you need. Simple search tools <strong>all</strong>ow<br />
you to use keywords to find prospective suppliers – and of<br />
course once you’ve drawn up a short list you can use your<br />
network to get feedback from others about the quality of their<br />
goods and services.<br />
LinkedIn is also a great way to find companies whose services<br />
or products complement your own. So if you’re looking to<br />
identify opportunities <strong>for</strong> collaboration or cost-sharing, <strong>for</strong><br />
example, you can identify suitable partners through industry<br />
or specialist groups or just simply by asking your network <strong>for</strong><br />
recommendations.<br />
Don’t <strong>for</strong>get that others may be looking at your company<br />
as a potential supplier or partner too – so make sure your<br />
company page represents the business well and that you are<br />
encouraging your people to be active on LinkedIn.<br />
5. Support your Own Career Development<br />
Maintaining an active presence on LinkedIn can be a great<br />
help when the time comes <strong>for</strong> you to move on to another role.<br />
Taking part regularly in discussions in your industry groups can<br />
help raise your profile and build your professional credibility.<br />
You also need to spend time actively growing your network.<br />
Just taking five minutes each day to add people you’ve had<br />
contact with and to look at the suggested contacts the system<br />
throws up <strong>for</strong> you can pay real dividends.<br />
7
stakeholder relations<br />
THE TOP 10 MISTAKES PEOPLE MAKE ON LINKEDIN<br />
- by Christine Pilch<br />
1. Unprofessional photo. LinkedIn is not Facebook. This is not a place where you should have on a baseb<strong>all</strong> cap or be<br />
dressed inappropriately <strong>for</strong> your position. You should be represented exactly as people see you in your day-to-day work<br />
environment. If you’re a police officer, you should be in uni<strong>for</strong>m, and a banker better be in a suit and tie.<br />
2. Not using a custom URL. You can change your URL where it says Public Profile/edit. Use your name, because this is a<br />
public link that you can use in marketing materials. Do this now be<strong>for</strong>e somebody else takes it.<br />
3. Incomplete employment history. Your employment history is a powerful tool <strong>for</strong> people to find you. It is common <strong>for</strong><br />
people to search employees of companies they worked <strong>for</strong> in the past to reconnect with old friends and associates. If<br />
you’re not there, you can’t be found as easily<br />
4. Not listing your specific URLs. Don’t be satisfied with the default, “My Company,” or “My Blog.” By simply dropping<br />
down to “Other,” you can customize these links to read your company’s name, <strong>for</strong> example, “Grow My Company.”<br />
5. Not adding your LinkedIn profile address to your email signature. You’ve done <strong>all</strong> this work, flaunt it. Let everybody you<br />
email have easy access to the most complete info they could possibly find about you.<br />
6. No recommendations. This makes people wonder why nobody has recommended you. Let friends, co-workers, clients,<br />
and employers sing your praises. <strong>The</strong>se recommendations are extremely valuable insight <strong>for</strong> anyone considering hiring<br />
you <strong>for</strong> any reason.<br />
7. Incomplete educational in<strong>for</strong>mation. Like <strong>for</strong>mer employment, this is a strategy to be found. People search <strong>for</strong> people<br />
they went to school with. It’s an instant bond and common ground.<br />
8. Neglecting your connections. A critical key to your network is a robust and diverse list of connections. LinkedIn is built<br />
around establishing connections, so you are of little value to the LinkedIn community as a whole if you don’t actively<br />
and consistently mine connections. This is not something that just happens. <strong>The</strong>y won’t come just because you built it.<br />
Work it, work it!<br />
9. Not monitoring the answers component. Answering and asking intelligent questions provides an opportunity of you to<br />
raise awareness of yourself.<br />
10. Building your network in an unhealthy manner. Upload your contacts from Outlook, webmail like Hotmail, Gmail, Yahoo,<br />
AOL or other address books. While true business opportunity is within your second degree network, you still need<br />
a first degree network to be able to reach those second degree connections<br />
So remember, no matter how big or<br />
sm<strong>all</strong> your organisation, LinkedIn can<br />
play an important role in helping you<br />
build your brand and attract and retain<br />
the best talent. It’s definitely worth<br />
thinking about your approach to the<br />
network and how you can empower<br />
(rather than restrain) your employees to<br />
make better use of it in 2013.<br />
Ref: www.cezanneondemand.com<br />
If you would like to take your Linkedin<br />
engagement to the next level by<br />
educating your staff on the basics<br />
of how to communicate with their<br />
stakeholders, please contact<br />
Jaco@sabpp.co.za Head of Social<br />
Media to organise a session at the<br />
<strong>SABPP</strong> offices in Parktown, or we can<br />
even arrange a session at your own<br />
workplace.<br />
To link-up on the <strong>SABPP</strong> Linked-in<br />
discussion group, please contact us on<br />
voice@sabpp.co.za<br />
8
esearch<br />
BOOK REVIEW<br />
Strategy, Leadership and Change<br />
by Terry Meyer M<strong>HR</strong>P.<br />
Available from Knowledge Resources at R279.00.<br />
Terry is a well-known and established strategy and<br />
leadership consultant in South Africa. In this short,<br />
pithy and easy to read book he brings his experience<br />
into play and offers practical advice on the topics of<br />
the title. This is not an academic tome but a real<br />
handy guide <strong>for</strong> line managers and will also be useful<br />
to <strong>HR</strong> professionals who are rising through the ranks to<br />
strategic positions. <strong>The</strong> book will help them to understand the context of strategic<br />
decision making and how the implementation of strategy can be improved.<br />
Penny Abbott, <strong>SABPP</strong> <strong>HR</strong>RI<br />
If you would like to send in a review of a book you have read recently,<br />
please contact Penny on penny@sabpp.co.za<br />
GROWING YOUR LEADERSHIP<br />
INFLUENCE AND IMPACT<br />
Published by<br />
KNOWLEDGE RESOURCES<br />
<strong>The</strong> behaviour of the leader influences<br />
the behaviour of many in a positive<br />
and/or negative way. Leadership has<br />
to have a positive, long-lasting impact<br />
and influence on the environment or<br />
context that the leader touches.<br />
This impact is not restricted only to<br />
followers, but includes a wide range<br />
of stakeholders in the leaders’ web<br />
of relationships; write Prof Marius<br />
Ungerer, Johan Herholdt and Dr<br />
Jannie Le Roux.<br />
Knowledge Resources has generously<br />
made a free subscription to this<br />
valuable on-line journal available<br />
to <strong>SABPP</strong> registered professionals.<br />
Email hrri@sabpp.co.za to sign up.<br />
HOW GREEN ARE<br />
YOU – SURVEY ON <strong>HR</strong><br />
AND ENVIRONMENTAL<br />
GOVERNANCE<br />
This survey was launched early in November<br />
and is attracting a lot of interest.<br />
Help us to build a strong database of<br />
<strong>HR</strong> input on environmental governance<br />
issues by spending 10 to 15 minutes of<br />
your time completing the on-line survey<br />
on https://www.surveymonkey.com/s/<br />
S9YC8DZ.<br />
bbrief.co.za is a portal where business decision makers can access<br />
business resources in South Africa that effect their decision making ...
esearch<br />
A hectic 12 months has seen<br />
some successes <strong>for</strong> the <strong>SABPP</strong>’s<br />
Research Initiative and some lessons<br />
learned. We realised early on that a<br />
modernised website would be critical<br />
to the Initiative to <strong>all</strong>ow us to publish<br />
articles, sell our publications and<br />
highlight current research studies.<br />
<strong>The</strong> new website was successfully<br />
launched in September and has<br />
received excellent feedback.<br />
We have updated <strong>all</strong> our publications,<br />
which now number 7, to carry our<br />
new branding and these are available<br />
on the Products page of the website,<br />
together with a shopping basket<br />
which gives the member discount to<br />
<strong>SABPP</strong> registered professionals who<br />
also register on the website.<br />
<strong>The</strong> Women’s Report, launched in<br />
August, has been an excellent vehicle<br />
<strong>for</strong> the <strong>SABPP</strong> and the sponsoring<br />
institution, the University of<br />
<strong>HR</strong>RI DURING 2012<br />
Johannesburg. We have handed out<br />
copies of this Report at <strong>all</strong> functions<br />
of the <strong>SABPP</strong> since August, and Kate<br />
Freeman, our Gauteng chapter Chair,<br />
seized a wonderful opportunity and<br />
distributed 90 copies at a briefing held<br />
by the Ministry of Women, Youth and<br />
People with Disabilities during the<br />
consultation process on the Women<br />
Empowerment and Gender Equality<br />
(WEGE) Bill.<br />
<strong>The</strong> role of the <strong>HR</strong>RI in promoting<br />
the <strong>SABPP</strong>’s <strong>HR</strong> Voice strategy<br />
was highlighted when we submitted<br />
comments on the Department of<br />
Higher Education and Training’s<br />
Green Paper and the Department of<br />
Labour’s Amendment Bills.<br />
Copies of our comments are available<br />
on the website under our Research<br />
Page.<br />
In addition, the Board approved<br />
the publication of several Position<br />
Papers: Needs and Expectations of<br />
<strong>HR</strong> Practitioners; Driving Ethics in<br />
the <strong>HR</strong> Profession; and Contingent<br />
Work<strong>for</strong>ces and Decent Work.<br />
<strong>The</strong> Papers are also available as<br />
downloads from the website.<br />
Our second Case Study was<br />
completed and published – on<br />
Implementing <strong>HR</strong> Standards. A third<br />
Case Study on the implementation of<br />
an <strong>HR</strong> Academy is under preparation.<br />
Our product offerings made a fine<br />
display on our st<strong>all</strong> at the Star <strong>HR</strong>D<br />
Expo in October, demonstrating the<br />
real value that registration with the<br />
<strong>SABPP</strong> offers.<br />
We have ambitious plans <strong>for</strong> major<br />
sponsored research projects kicking off<br />
in 2013, so the <strong>HR</strong>RI will continue to<br />
play an important role in the creation<br />
and dissemination of relevant and<br />
current knowledge in our profession.<br />
WHILST GOING ON HOLIDAY PLEASE TAKE NOTE OF THE FOLLOWING SAFETY TIPS<br />
Do:<br />
• Have good exterior lighting, preferably on a timer<br />
• Ensure your alarm’s working properly.<br />
• Make sure your house-sitter or anyone with access to<br />
your home knows how to use the alarm and has a list of<br />
emergency numbers to hand.<br />
• Ask a friend or neighbour to collect your post while<br />
you’re away.<br />
• Check electrical equipment to make sure there are no<br />
potential fire-causing bad connections. Turn off your<br />
geyser.<br />
• Park vehicles in a secure place, under lock and key,<br />
preferably somewhere where there’s security guard<br />
protection, too.<br />
• Get your vehicle check-up <strong>for</strong> battery, brakes, lights,<br />
exhaust system, engine drive belt, tyres, oil and cooling<br />
system.<br />
• Wear a seatbelt.<br />
• Go over your insurance policies or contact your broker to<br />
verify the terms of your policy to make sure everything’s<br />
up to date and you’re neither over- not under-insured.<br />
• Carry a First Aid Kit that covers medication/tools – burns,<br />
bites, stings, sun burns, cuts, liquid to clean wounds, &<br />
bandages.<br />
• Drink lots of water to prevent de-hydration.<br />
• Children: Always tell your parents who you will be with,<br />
where you will be and when you will be home.<br />
Don’t:<br />
• Carry a lot of cash<br />
• Allow to anyone to view your PIN when using the ATM or<br />
Card Machine<br />
• Leave tools like ladders or spades outside, as they can<br />
be used to break into your house.<br />
• Tell the world—on Facebook, Twitter and message on<br />
your outlook —that you’re going away and destination.<br />
• Leave your spare keys under a flower pot or in the post<br />
box.<br />
• Leave your pets behind.<br />
• Drink and drive.<br />
• Drive when you are tired<br />
• Children: Never talk to strangers, no matter how friendly<br />
they seem. Always stay at least an arm’s length away<br />
from a stranger.<br />
10
events<br />
<strong>HR</strong> EXCELLENCE IN THE VAAL REGION<br />
<strong>The</strong> <strong>SABPP</strong> visited Vereeniging <strong>for</strong> their first Vaal Regional Summit. <strong>The</strong> purpose of<br />
the summit was to drive <strong>HR</strong> excellence in the region and to unite various stakeholders<br />
in the region.<br />
Johan Herholdt summarised the National <strong>HR</strong> 2012 Survey by looking at <strong>HR</strong> lessons,<br />
trends and opportunities <strong>for</strong> the Vaal region. <strong>The</strong> Social Media Interactive Session<br />
was presented by Jaco du Plessis, who gave an overview of Linkedin as a business<br />
and <strong>HR</strong> tool and the general benefits of using social media in one’s organisation.<br />
Dr Johan Coetzee, M<strong>HR</strong>P, looked at how <strong>HR</strong> is driven by people and that <strong>HR</strong> Managers<br />
should take into consideration the employment conditions in which their staff<br />
are working and take the time to focus on their employee’s needs. <strong>The</strong> day ended<br />
with Naren Vassan the Head of the Learning and Quality Assurance department<br />
who launched the National <strong>HR</strong> Competency Model. A cheese and wine get together<br />
followed with an awards ceremony that focused on the <strong>SABPP</strong> lifetime achievement<br />
awards. <strong>The</strong> awards recognised <strong>HR</strong> professionals that have contributed to the <strong>HR</strong><br />
profession over the last 30 years. Individuals were honoured in terms of their contribution<br />
to the advancement of the <strong>HR</strong> profession in South Africa against the following<br />
criteria: For further in<strong>for</strong>mation on these individuals please refer to www.sabpp.co.za<br />
• Contribution in developing, building and sharing <strong>HR</strong> knowledge and best practices<br />
• Evidence of creating excellence and best practices in <strong>HR</strong> management, in particular<br />
from a strategic <strong>HR</strong> perspective<br />
• Raising the standard of <strong>HR</strong> practice<br />
• Visibility and impact in the <strong>HR</strong> profession<br />
• Adding value in building <strong>HR</strong> competencies<br />
• Championing the four pillars of the <strong>HR</strong> profession (duty to society, ethics, professionalism,<br />
<strong>HR</strong> and business knowledge)<br />
ARE YOU READY<br />
FOR THE <strong>HR</strong> AND LABOUR<br />
MARKET IN 2013?<br />
Come and hear what the experts are<br />
predicting. Speakers include political<br />
analyst Justice Matlala, Chief Economist<br />
at FNB – Sizwe Nxedlana, Remuneration<br />
expert Mark Bussin, Wilhelm<br />
Crous of Knowledge Resources, <strong>HR</strong><br />
Researcher Johan Heroldt and <strong>SABPP</strong><br />
CEO – Marius Meyer. <strong>The</strong> event is being<br />
hosted by <strong>SABPP</strong>, Knowledge Resources<br />
and 21st Century Pay Solutions<br />
in Midrand on the 30th January 2013.<br />
For more in<strong>for</strong>mation please<br />
c<strong>all</strong> 011 706 6009 or email<br />
Maxine@knowres.co.za or visit<br />
www.kr.co.za<br />
<strong>SABPP</strong> VISITS THE<br />
NORTHERN CAPE<br />
On the 26th February 2013 <strong>SABPP</strong><br />
will visit Kimberley <strong>for</strong> the <strong>HR</strong><br />
Excellence Northern Cape summit.<br />
For more in<strong>for</strong>mation contact<br />
voice@sabpp.co.za<br />
<strong>The</strong> <strong>SABPP</strong> would like to wish <strong>all</strong> <strong>HR</strong> <strong>Professionals</strong> a healthy<br />
and prosperous New Year and a joyous festive season<br />
For <strong>all</strong> your design requirements....<br />
T: 083 460 3633<br />
E: info@designbandits.co.za<br />
W: www.designbandits.co.za<br />
Design Bandits