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The Official Communication for all HR Professionals - SABPP

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<strong>HR</strong> o ce<br />

ISSN 2304-8573<br />

<strong>The</strong> <strong>Official</strong> <strong>Communication</strong> <strong>for</strong> <strong>all</strong> <strong>HR</strong> <strong>Professionals</strong><br />

December 2012<br />

<strong>The</strong> <strong>SABPP</strong> would like to thank the outgoing board members <strong>for</strong> their dedication and contributions to the<br />

<strong>HR</strong> professional body over the years. <strong>The</strong> organisation would not be where it is today if not <strong>for</strong> the time and ef<strong>for</strong>t<br />

these members had put into the organisation. We wish them well in their future endeavours to the <strong>HR</strong> profession.


Inside:<br />

Contact us<br />

Learning & Quality Assurance<br />

Naren Vassan<br />

naren@sabpp.co.za<br />

Research<br />

Penny Abbott<br />

penny@sabpp.co.za<br />

Professional Services<br />

Peta Broomberg<br />

peta@sabpp.co.za<br />

Professional Registrations<br />

Tshwarelo Mothopeng<br />

professional@sabpp.co.za<br />

Social media<br />

Jaco du Plessis<br />

voice@sabpp.co.za<br />

1st Floor,<br />

Rossouws Attorneys Building<br />

8 Sherborne Rd, Parktown<br />

PO Box 2450, Houghton, 2041<br />

South Africa<br />

T: +27 11 482 8595<br />

F: +27 11 482 4830<br />

Twitter: @<strong>SABPP</strong>1<br />

www.sabpp.co.za<br />

PUBLISHED BY<br />

BusinessBrief Publishing (Pty) Ltd<br />

57a Second Avenue,<br />

Inanda, Sandton<br />

T: (011) 788 0880 / F: (011) 788 2807<br />

PO Box 1546, Parklands,<br />

South Africa, 2121<br />

www.bbrief.co.za<br />

DESIGN<br />

Design Bandits / T: 083 460 3633<br />

www.designbandits.co.za<br />

3 <strong>HR</strong> in the workplace<br />

• <strong>The</strong> year 2012 in review<br />

5 Professional services<br />

• News from the registrations<br />

department<br />

• Update on the <strong>SABPP</strong> Knowledge<br />

Centre<br />

6 Learning & quality assurance<br />

• Accreditation of UNISA short <strong>HR</strong><br />

programmes<br />

• <strong>SABPP</strong> Summit in the Free State<br />

• Plans <strong>for</strong> 2013<br />

7 Stakeholder relations<br />

• Linked-In: Top tips <strong>for</strong> <strong>HR</strong><br />

• <strong>The</strong> top 10 mistakes people make on<br />

Linked-In<br />

9 Research<br />

• Book Review<br />

• <strong>SABPP</strong> Job opening<br />

• Growing your leadership influence and<br />

impact<br />

• How green are you – survey on <strong>HR</strong><br />

and environmental governance<br />

• <strong>HR</strong>RI during 2012<br />

11 Events<br />

• <strong>HR</strong> Excellence in the Vaal region<br />

• Are you ready <strong>for</strong> the <strong>HR</strong> and labour<br />

market in 2013<br />

• <strong>SABPP</strong> visits the Northern Cape<br />

2<br />

ADVERTISING<br />

<strong>HR</strong> Consultants and providers who<br />

want to advertise their products<br />

and services in the <strong>HR</strong> Voice, should<br />

please contact James Scott from<br />

BusinessBrief on +27 11 788 0880 or<br />

james@bbrief.co.za<br />

EDITORIAL SUBMISSIONS<br />

Please send editorial submissions<br />

to Jaco du Plessis at<br />

voice@sabpp.co.za<br />

CONTRIBUTORS<br />

Marius Meyer, <strong>SABPP</strong> CEO<br />

Penny Abbott, HOD, Research<br />

Peta Broomberg, HOD, Professional<br />

Services<br />

Naren Vassen, HOD, Learning and<br />

Quality Assurance


hr in the workplace<br />

THE <strong>SABPP</strong> WELCOMES THE NEW BOARD FOR 2013 – 2015<br />

Chairperson: Mr Siphiwe Moyo (C<strong>HR</strong>P)<br />

Vice Chairperson: Dr Linda Chipunza (M<strong>HR</strong>P)<br />

Vice Chairperson: Mrs Kate Dikgale-Freeman (<strong>HR</strong>P)<br />

• Mrs Christine Botha (C<strong>HR</strong>P)<br />

• Dr Cookie Govender (M<strong>HR</strong>P)<br />

• Mr Saki Makume (M<strong>HR</strong>P)<br />

• Mrs Valencia Vuyelwa<br />

Lupondwana (M<strong>HR</strong>P)<br />

• Mr Frank de Beer (C<strong>HR</strong>P)<br />

• Mr Michael Honnet (C<strong>HR</strong>P)<br />

• Mr Dennis Coetzee (C<strong>HR</strong>P)<br />

• Mr Dean Retief<br />

• Professor Sonia Swanepoel<br />

(C<strong>HR</strong>P)<br />

THE YEAR 2012 IN REVIEW<br />

<strong>The</strong> year 2012 was an exciting year <strong>for</strong> <strong>SABPP</strong>. Not only was<br />

it our 30th anniversary, but we also managed to implement<br />

some significant changes to advance the <strong>HR</strong> profession.<br />

With a clear and sound strategic business model in place,<br />

the board and staff of <strong>SABPP</strong> started to pursue some sm<strong>all</strong><br />

wins in showing the <strong>HR</strong> market how we intent to deliver<br />

value. However, there were also sad moments, such as the<br />

Marikana tragedy. Reflecting on 2012 and in celebration of<br />

our 30th year anniversary, I want to highlight <strong>SABPP</strong>’s 30<br />

achievements over the last year:<br />

1. Adoption of a more visible and high impact strategy c<strong>all</strong>ed<br />

“<strong>HR</strong> Voice” and the relaunch of the <strong>SABPP</strong> newsletter in a<br />

new <strong>for</strong>mat carrying the name <strong>HR</strong> Voice;<br />

2. Successful implementation of <strong>SABPP</strong> rebranding with<br />

excellent feedback from the <strong>HR</strong> market;<br />

3. Formalising the <strong>SABPP</strong> restructuring process, including<br />

the appointment of high level professionals to drive<br />

service delivery and standards;<br />

4. South African National <strong>HR</strong> Standards and Metrics<br />

Initiative;<br />

5. Development of South African National <strong>HR</strong> Competency<br />

Model;<br />

6. Distribution of digital version of South Africa’s leading <strong>HR</strong><br />

magazines, <strong>HR</strong> Future and Human Capital Review.<br />

7. Forming 29 value-adding <strong>all</strong>iances with <strong>HR</strong> and other<br />

institutions to advance the <strong>HR</strong> profession;<br />

8. Several submissions to government and other agencies to<br />

influence policy-making and national developments, e.g. the<br />

new QCTO system, SAQA policy on professional bodies, as<br />

well as the Green Paper on post-school education;<br />

9. Two chapters on the <strong>HR</strong> profession written <strong>for</strong> the book<br />

Human Capital Trends; two chapters on People Skills <strong>for</strong><br />

Engineers published in an Engineering Textbook and two<br />

chapters <strong>for</strong> a new book on Mentoring and Coaching;<br />

10. Several articles about <strong>SABPP</strong> in leading magazines and<br />

newspapers;<br />

11. Included in the SAQA pilot project on the recognition<br />

of professional bodies (part of first 10 out of 74<br />

applications);<br />

12. Embarked on a process to establish visibility throughout<br />

the country with visits to <strong>all</strong> 9 provinces, and rolling-out<br />

of provincial <strong>HR</strong> Excellence summits in 8 provinces and<br />

provincial committees set up in these provinces;<br />

13. Visits to more than 60 companies to get closer to <strong>HR</strong><br />

teams;<br />

14. Meetings at 17 universities to build relationships<br />

in pursuit of student empowerment, curriculum<br />

development and accreditation and two universities<br />

accredited;<br />

15. Preparing <strong>for</strong> the QCTO, the trans<strong>for</strong>mation of the ETQA<br />

into a new department c<strong>all</strong>ed “Learning and Quality<br />

Assurance”. <strong>The</strong> ETQA achieved “green status” <strong>for</strong><br />

upload of learner data on the National Learner Records<br />

Database, and developed a more enabling accreditation<br />

system;<br />

BUSINESSBRIEF MAGAZINE<br />

As a professional service benefit <strong>SABPP</strong> has negotiated online copies of<br />

BusinessBrief magazine at no charge.<br />

This f<strong>all</strong>s in line with the fact that BusinessBrief has been accredited by <strong>SABPP</strong><br />

<strong>for</strong> CPD/E (Continuing Professional Development/Education) purposes.<br />

For your in<strong>for</strong>mation, BusinessBrief is a Business Management magazine that<br />

provides decision-makers in business with the in<strong>for</strong>mation they need to<br />

make better business decisions.<br />

<strong>The</strong>re are ten regular sections that contain articles dealing with the<br />

management issues that affect and influence business decision-making.<br />

In order to take advantage of<br />

this offer, please click on the<br />

following link:<br />

CLICK HERE<br />

http://www.bbrief.co.za/voucher<br />

and then insert the following<br />

voucher number: SAB1201<br />

NOTE: This voucher is only valid<br />

until 31 January 2013<br />

3


hr in the workplace<br />

THE YEAR 2012 IN REVIEW continued...<br />

16. Several seminars, workshops, exhibitions and<br />

conferences arranged throughout South Africa;<br />

17. Release of the 3rd annual <strong>HR</strong> Survey with Knowledge<br />

Resources;<br />

18. Distribution of <strong>HR</strong> Ethics Guide with clear guidelines <strong>for</strong><br />

<strong>HR</strong> <strong>Professionals</strong> and Line Managers, as well as an <strong>HR</strong><br />

Ethics Position Paper;<br />

19. A 100% increase in new professional registrations during<br />

2012;<br />

20. Launch of <strong>SABPP</strong> social media strategy and plat<strong>for</strong>ms;<br />

21. A <strong>for</strong>mal process of benchmarking with other<br />

professional bodies in order to generate ideas and<br />

actions on how we can improve our relevance and<br />

impact as a professional body;<br />

22. Launch and roll-out of <strong>SABPP</strong> student membership<br />

model;<br />

23. Launch of Women Empowerment Second Annual Paper;<br />

24. Release of <strong>SABPP</strong> Remuneration Best Practice paper;<br />

25. Improved governance and tangible outputs from <strong>SABPP</strong><br />

committees, including establishing a Labour Market<br />

Committee to address labour market issues.<br />

26. Redesign of a new website;<br />

27. Presenting the <strong>HR</strong> profession in Parliament at the<br />

debate on amendments to the labour laws;<br />

28. Participation in radio and television shows;<br />

29. Awarding 16 Life-Time Achievement Awards;<br />

30. Successful transition from the 10th to the 11th Board of<br />

<strong>SABPP</strong>.<br />

Despite the above sm<strong>all</strong> wins, it is critical to continue<br />

building momentum and ensuring strategic alignment and<br />

focus in moving <strong>for</strong>ward. Over the next year, five key priorities<br />

will <strong>for</strong>m the basis <strong>for</strong> leveraging the <strong>SABPP</strong> rebranding and<br />

trans<strong>for</strong>mation strategy:<br />

• Increased visibility in the market and aggressive<br />

marketing campaign to mobilise <strong>HR</strong> practitioners towards<br />

professionalism;<br />

• Further roll-out of social media strategy to engage with <strong>HR</strong><br />

professionals;<br />

• Delivery of professional products and services, in particular<br />

<strong>HR</strong> competencies, standards and metrics;<br />

• Leveraging <strong>all</strong> the new <strong>all</strong>iance partners to advance the <strong>HR</strong><br />

profession;<br />

• Innovating the <strong>HR</strong> profession through knowledge created by<br />

research.<br />

While we will continue to focus on the above priorities, the<br />

biggest ch<strong>all</strong>enge remains to raise the standard of <strong>HR</strong> practice<br />

from a professional perspective. It is time <strong>for</strong> <strong>HR</strong> to rise to the<br />

level of other professions as far as standards are concerned.<br />

<strong>The</strong>re are clear standards <strong>for</strong> accounting, engineering and<br />

other professions, but the same cannot be said of <strong>HR</strong>. By and<br />

large, accountants present their companies and clients with a<br />

consistent approach to the financial aspects of a company. For<br />

example, balance sheets and income statements are done in<br />

the same way, no matter the type of company or industry, and<br />

this consistent approach is prevalent throughout South Africa<br />

and most other parts of the world.<br />

However, there are many inconsistencies in the standard of<br />

<strong>HR</strong> work within organisations, between organisations, within<br />

and across sectors and nation<strong>all</strong>y, as well as glob<strong>all</strong>y. <strong>The</strong>se<br />

inconsistencies are based on a variance in standards at best,<br />

and the absence of standards at worst. This results in poor<br />

people management practices at most organisations costing<br />

them dearly, despite some pockets of excellence at leading<br />

companies. Setting and raising <strong>HR</strong> standards is there<strong>for</strong>e<br />

the top <strong>SABPP</strong> priority over the next year. Thus, registering<br />

the masses of <strong>HR</strong> professionals who are still not part of their<br />

professional body, and then supporting them with capacitybuilding<br />

and continuous professional development based on an<br />

explicit <strong>HR</strong> competency model, is a key step towards gaining<br />

<strong>HR</strong> professional status and credibility.<br />

<strong>The</strong>re is only one thing more important than our previous<br />

30 years, and that is the next 30 years. Over the medium<br />

term, our energy and resources will be focused on strategic<br />

implementation over the next 30 months. Moving <strong>for</strong>ward<br />

with our trans<strong>for</strong>mation strategy towards a high impact <strong>HR</strong><br />

professional body with a focus on setting <strong>HR</strong> standards,<br />

<strong>SABPP</strong> plans to play a meaningful role in championing the<br />

<strong>HR</strong> profession. <strong>The</strong> new national <strong>HR</strong> competency model will<br />

provide a central focus in building <strong>HR</strong> capability, as well as the<br />

pursuit of national <strong>HR</strong> standards and metrics <strong>for</strong> South Africa.<br />

In essence, <strong>HR</strong> Voice steers us <strong>for</strong>ward with key strategic<br />

initiatives in raising the bar on <strong>HR</strong> professionalism and outputs.<br />

I want to thank the thousands of <strong>HR</strong> and other professionals<br />

<strong>for</strong> their inputs and encouragement during our stakeholder<br />

engagement process throughout the country and other key<br />

global markets when conceptualising the <strong>SABPP</strong> rebranding<br />

and crafting of our <strong>HR</strong> Voice strategy. Your inputs were<br />

extremely valuable during the transition phase and we invite<br />

you to continue engaging with us during the roll-out of our <strong>HR</strong><br />

Voice strategy. A special word of thanks to the outgoing Board,<br />

and in particular the leadership provided by our chairperson,<br />

Elizabeth Dhlamini-Kumalo and vice-chair Michael Glensor. I<br />

also want to welcome our new Chairperson, Siphiwe Moyo, and<br />

vice-chairpersons, Linda Chipunza and Kate Dikgale-Freeman<br />

to the <strong>SABPP</strong> Leadership team. With our focus on 2013, let<br />

us continue building a profession we can <strong>all</strong> be proud of in the<br />

years to come.<br />

I wish <strong>all</strong> <strong>HR</strong> professionals, learners, learning providers, our<br />

<strong>all</strong>iance partners and other key stakeholders a blessed festive<br />

season. Let us reconnect in 2013.<br />

Marius Meyer, CEO<br />

4


professional services<br />

NEWS FROM THE REGISTRATIONS DEPARTMENT<br />

<strong>HR</strong> professional registrations have been on the rise since the beginning of the<br />

year. Due to the <strong>HR</strong> Voice strategy being implemented through the regional<br />

summits, awareness has been created on the benefits of registering as an <strong>HR</strong><br />

professional. <strong>The</strong> Professional Services Department has through its professional<br />

registration committee evaluated over 800 new applications this year. <strong>The</strong><br />

committee consisting of dedicated and loyal people has met every month to<br />

assess the new applicants, assigning them with a designation appropriate to their<br />

working experience and qualifications achieved over the years of their <strong>HR</strong> career.<br />

<strong>The</strong> <strong>SABPP</strong> would like to take this opportunity to thank the following committee<br />

members <strong>for</strong> assisting the HOD of Professional Services in the evaluation of<br />

applications.<br />

• Ray Eberlein (Chair)<br />

• Delane Hundermark (Vice Chair)<br />

• Mochabo Moerane<br />

• Jake van der Wilden<br />

• Sydwell Shikweni<br />

• Marius Pheiffer<br />

It needs to be mentioned that these <strong>HR</strong> professionals have been visiting the<br />

<strong>SABPP</strong> every last Wednesday of every month to assess applications, some of<br />

them not missing a day in <strong>all</strong> the years that the <strong>SABPP</strong> has been in existence.<br />

This is an amazing achievement of commitment and dedication to the <strong>HR</strong><br />

profession, the registrations committee is the core of the <strong>SABPP</strong> and we honour<br />

the time and ef<strong>for</strong>t that these few people offer to the professional body.<br />

<strong>The</strong> <strong>SABPP</strong> is proud to announce the following registrations <strong>for</strong> 2012:<br />

M<strong>HR</strong>P C<strong>HR</strong>P <strong>HR</strong>P <strong>HR</strong>A <strong>HR</strong>T <strong>HR</strong>C<br />

14 84 320 177 56 56<br />

It should be noted that there will be no new registrations of <strong>HR</strong> professionals<br />

taking place over the month of December; the department will re-open in early<br />

January 2013. However new applicants are more than welcome to send through<br />

their application <strong>for</strong>ms together with their proof of payment in order to be ready <strong>for</strong><br />

the next registration committee meeting taking place on the 30th January 2013.<br />

UPDATE ON THE <strong>SABPP</strong><br />

KNOWLEDGE CENTRE<br />

Are you working in the <strong>HR</strong> field and<br />

have access to books based on <strong>HR</strong><br />

topics that you are not currently using?<br />

<strong>The</strong> <strong>SABPP</strong> is currently trying to fill their<br />

Knowledge Centre with interesting and<br />

exciting books <strong>for</strong> the <strong>HR</strong> professionals<br />

that are members as well as <strong>for</strong><br />

students that have registered with the<br />

professional body as an extra resource<br />

<strong>for</strong> the work that each is doing in <strong>HR</strong>.<br />

If you have these books and you would<br />

like to donate them to the <strong>SABPP</strong><br />

Knowledge Centre, please contact<br />

Naren Vassen on naren@sabpp.co.za<br />

<strong>for</strong> further in<strong>for</strong>mation.<br />

A reminder that the <strong>SABPP</strong> Knowledge<br />

Centre will be hosting book reviews in<br />

2013, authors are welcome to contact<br />

Penny Abbott in order to set up a<br />

session to discuss your book.<br />

Penny may be contacted on<br />

penny@sabpp.co.za <strong>for</strong> further<br />

in<strong>for</strong>mation.<br />

<strong>The</strong> following table indicates new registration fees <strong>for</strong> <strong>HR</strong> <strong>Professionals</strong> <strong>for</strong> 2013.<br />

NEW REGISTRATIONS – 2013<br />

Master <strong>HR</strong> Professional R2750<br />

Chartered <strong>HR</strong> Professional R2250<br />

<strong>HR</strong> Professional<br />

R1750<br />

<strong>HR</strong> Associate<br />

R1200<br />

<strong>HR</strong> Technician<br />

R1000<br />

<strong>HR</strong> Candidate R 550<br />

RENEWALS – 2013<br />

Master <strong>HR</strong> Professional R1453<br />

Chartered <strong>HR</strong> Professional R1253<br />

<strong>HR</strong> Professional<br />

R1053<br />

<strong>HR</strong> Associate<br />

R783<br />

<strong>HR</strong> Technician<br />

R593<br />

<strong>HR</strong> Candidate R 393<br />

All <strong>HR</strong> Professional members are reminded to register on the <strong>SABPP</strong> website<br />

<strong>for</strong> further in<strong>for</strong>mation on products and services reserved <strong>for</strong> <strong>HR</strong> professional<br />

members only. Create your own login and enter the world of <strong>HR</strong> to enhance<br />

your position as an <strong>HR</strong> leader in your specific organisation, www.sabpp.co.za<br />

or contact Bongi Ndaba <strong>for</strong> further in<strong>for</strong>mation on bongi@sabpp.co.za<br />

5


learning & quality assurance<br />

LEARNING AND QUALITY ASSURANCE<br />

ACCREDITATION OF UNISA –<br />

SHORT <strong>HR</strong> PROGRAMMES<br />

A team of academics, business (industry)<br />

and Head of <strong>SABPP</strong> Quality Assurance<br />

were invited on 27th November to evaluate<br />

UNISA – Centre <strong>for</strong> Business Management’s<br />

Short Programmes on Human<br />

Resources at UNISA CAMPUS in Pretoria.<br />

<strong>The</strong> evaluation was a rigorous process<br />

whereby the programme leaders, students,<br />

lecturers, administrator and librarian were<br />

interviewed and the learning material was<br />

evaluated within five hours. A report was<br />

generated and circulated to the panel <strong>for</strong><br />

comments. <strong>The</strong> final outcome was signedoff<br />

and communicated to the head of the<br />

CBM – <strong>HR</strong> Program Manager.<br />

ACCREDITATION COMMITTEE<br />

Seated: Dr P Joubert – VUT; Dr C<br />

Govender – UJ; Dr C Bothma – Telkom<br />

Standing: Mr P Loedolff, Ms S Warnich,<br />

Dr I Potgieter – UNISA Team; & Dr N<br />

Carrim – UP; Ms S Tloubatla – Telkom<br />

<strong>SABPP</strong> SUMMIT<br />

IN THE FREE STATE<br />

<strong>SABPP</strong> visited Bloemfontein on the<br />

7th of November and found a very<br />

welcoming and enthusiastic audience<br />

of academic faculty from both CUT<br />

and UFS, students and local <strong>HR</strong><br />

practitioners.<br />

Registered <strong>HR</strong> Assessors and Moderators with <strong>SABPP</strong><br />

Registered Assessors Current Assessors De-registered Assessors<br />

257 134 123<br />

Registered Moderators Current Moderators De-registered Moderators<br />

141 92 49<br />

Accredited/Learning Programme Approval Registrations<br />

Registered – 64 Providers Current – 48 Providers De-registered – 16<br />

Providers<br />

Numbers of Learners Enrolled <strong>for</strong> 2012 <strong>for</strong> the <strong>HR</strong> Diploma and Certificate<br />

1916<br />

Number of Learners Achievements <strong>for</strong> 2011 - 2012: Qualification Only<br />

Qualification 2011 2012<br />

<strong>HR</strong> Certificate – L4 138 314<br />

<strong>HR</strong> Diploma – L5 119 132<br />

Productivity Certificate - L5 19 2<br />

<strong>HR</strong> Learnership – L4 145 89<br />

<strong>HR</strong> Learnership – L5 10 26<br />

To register as an <strong>HR</strong> Assessor/Moderator contact us on kathleen@sabpp.co.za<br />

PLANS FOR 2013<br />

• To run 2 workshops per region based on the critical needs of the region.<br />

• To get approval from training providers to centralise FISA (Board Exam Basis)<br />

with <strong>SABPP</strong><br />

• Apply as Assessment Quality Partner (AQP) with QCTO <strong>for</strong> 2 curriculums.<br />

• A drive to increase the current pool of Assessors and Moderators per region to<br />

accommodate <strong>for</strong> above.<br />

• To schedule monitoring visits with <strong>all</strong> training providers.<br />

• To schedule visits with corporate companies in conjunction with training providers<br />

to arrange <strong>for</strong> learners to<br />

– get workplace learning via an internship, job shadowing, mentoring and sitevisits<br />

• Introduce “best training practice awards” <strong>for</strong> accredited providers.<br />

• Arrange an annual summit <strong>for</strong> accredited providers.<br />

• Invest in technology to improve <strong>SABPP</strong> systems and website.<br />

• Increase the Learning and Quality Assurance foot print across <strong>all</strong> regions.<br />

• Schedule “Open days” <strong>for</strong> new and existing providers.<br />

• Promote programmes that are not credit bearing to be registered towards CPD<br />

(Continuing Professional Development).<br />

Excellently organised by Miemsie<br />

de Jager and chaired by Celestine<br />

Brummage, a series of speakers<br />

highlighted important areas affecting<br />

the practice of <strong>HR</strong> in the province.<br />

A summary paper will be posted on<br />

Twitter and the <strong>SABPP</strong> website shortly.<br />

6


stakeholder relations<br />

LINKEDIN: TOP TIPS FOR <strong>HR</strong><br />

<strong>The</strong> <strong>HR</strong> world seems to be divided when it comes to LinkedIn. <strong>The</strong>re are those who regard it as a valuable recruitment,<br />

networking and personal development tool – and others who are wary of encouraging employees to embrace it <strong>for</strong> fear their<br />

best people will be poached or valuable commercial in<strong>for</strong>mation will leak out into the public domain.<br />

But whichever side of the fence you sit on, LINKEDIN has over 175 million members as of August 2012 and more than<br />

1.6 million LinkedIn users in South Africa alone, the business opportunities that LinkedIn provides are immense.<br />

So how can <strong>HR</strong> professionals benefit from developing a presence <strong>for</strong> themselves and their business on LinkedIn? Here are<br />

the top five reasons you should make it an integral part of your <strong>HR</strong> strategy:<br />

1. Invaluable <strong>for</strong> recruitment:<br />

LinkedIn can be a great recruitment tool and an increasing<br />

number of companies are using it to help source talented<br />

employees. <strong>The</strong> real beauty of the network is that it gives<br />

you access to ‘passive’ candidates as well as those who are<br />

actively job-seeking. You can use LinkedIn to support your<br />

recruitment strategy at a fairly basic level <strong>for</strong> free.<br />

You can, <strong>for</strong> example, ask your network to spread the word<br />

about vacancies and to refer any contacts they think might be<br />

useful. You can post in<strong>for</strong>mation about job vacancies in any<br />

industry or special interest groups you might be involved in and<br />

ask your employees to do the same.<br />

2. A great way to showcase your company:<br />

Your website is no longer the only digital shop window to your<br />

company. LinkedIn is now a place where job-seekers interested<br />

in a role in your business will automatic<strong>all</strong>y go to ‘vet’ the<br />

organisation to see if they are likely to be a good fit.<br />

Of course, the company page is also likely to be the first port<br />

of c<strong>all</strong> <strong>for</strong> any prospective clients, suppliers or partners too. A<br />

company page <strong>all</strong>ows you to present basic in<strong>for</strong>mation about<br />

the business and what it does. But LinkedIn also has a range of<br />

features designed to help companies promote their brand and<br />

build relationships with customers and potential employees.<br />

Ensuring your company profile is exciting and up to date<br />

is a good place to start. But, there is other in<strong>for</strong>mation that<br />

prospective employees can see that you don’t have so much<br />

control over.<br />

3. A source of learning and development:<br />

Being part of a professional body or local networking group is<br />

not the only way to meet like-minded people and build your<br />

skills and knowledge. If you want to improve your <strong>HR</strong> practice<br />

and get even better at what you do, LinkedIn can help.<br />

For example, you can:<br />

• Expand your skills and knowledge by looking at presentations<br />

and papers uploaded by other <strong>HR</strong> professionals<br />

• Tap into the latest thinking by searching <strong>for</strong> blogs written by<br />

fellow practitioners<br />

• Test new ideas by asking <strong>for</strong> feedback from members of your<br />

network<br />

• Post a question about a pressing issue on the LinkedIn<br />

Answers facility<br />

• Seek best practice advice via industry groups from others<br />

who have faced the same ch<strong>all</strong>enges as you<br />

• Find in<strong>for</strong>mation about <strong>for</strong>thcoming conferences/ events/<br />

training sessions in your specialist field.<br />

Of course you can encourage your employees to widen their<br />

knowledge in this way too, in their own specialist fields or areas<br />

of practice. And if you want to encourage knowledge-sharing<br />

within the business, there’s even a free plat<strong>for</strong>m you can use<br />

on LinkedIn to create your own employee community.<br />

4. A place to <strong>for</strong>ge new partnerships<br />

Just as you would expect your sales team to be using LinkedIn<br />

to find new customers, you can also use it to look <strong>for</strong> people<br />

who provide the services you need. Simple search tools <strong>all</strong>ow<br />

you to use keywords to find prospective suppliers – and of<br />

course once you’ve drawn up a short list you can use your<br />

network to get feedback from others about the quality of their<br />

goods and services.<br />

LinkedIn is also a great way to find companies whose services<br />

or products complement your own. So if you’re looking to<br />

identify opportunities <strong>for</strong> collaboration or cost-sharing, <strong>for</strong><br />

example, you can identify suitable partners through industry<br />

or specialist groups or just simply by asking your network <strong>for</strong><br />

recommendations.<br />

Don’t <strong>for</strong>get that others may be looking at your company<br />

as a potential supplier or partner too – so make sure your<br />

company page represents the business well and that you are<br />

encouraging your people to be active on LinkedIn.<br />

5. Support your Own Career Development<br />

Maintaining an active presence on LinkedIn can be a great<br />

help when the time comes <strong>for</strong> you to move on to another role.<br />

Taking part regularly in discussions in your industry groups can<br />

help raise your profile and build your professional credibility.<br />

You also need to spend time actively growing your network.<br />

Just taking five minutes each day to add people you’ve had<br />

contact with and to look at the suggested contacts the system<br />

throws up <strong>for</strong> you can pay real dividends.<br />

7


stakeholder relations<br />

THE TOP 10 MISTAKES PEOPLE MAKE ON LINKEDIN<br />

- by Christine Pilch<br />

1. Unprofessional photo. LinkedIn is not Facebook. This is not a place where you should have on a baseb<strong>all</strong> cap or be<br />

dressed inappropriately <strong>for</strong> your position. You should be represented exactly as people see you in your day-to-day work<br />

environment. If you’re a police officer, you should be in uni<strong>for</strong>m, and a banker better be in a suit and tie.<br />

2. Not using a custom URL. You can change your URL where it says Public Profile/edit. Use your name, because this is a<br />

public link that you can use in marketing materials. Do this now be<strong>for</strong>e somebody else takes it.<br />

3. Incomplete employment history. Your employment history is a powerful tool <strong>for</strong> people to find you. It is common <strong>for</strong><br />

people to search employees of companies they worked <strong>for</strong> in the past to reconnect with old friends and associates. If<br />

you’re not there, you can’t be found as easily<br />

4. Not listing your specific URLs. Don’t be satisfied with the default, “My Company,” or “My Blog.” By simply dropping<br />

down to “Other,” you can customize these links to read your company’s name, <strong>for</strong> example, “Grow My Company.”<br />

5. Not adding your LinkedIn profile address to your email signature. You’ve done <strong>all</strong> this work, flaunt it. Let everybody you<br />

email have easy access to the most complete info they could possibly find about you.<br />

6. No recommendations. This makes people wonder why nobody has recommended you. Let friends, co-workers, clients,<br />

and employers sing your praises. <strong>The</strong>se recommendations are extremely valuable insight <strong>for</strong> anyone considering hiring<br />

you <strong>for</strong> any reason.<br />

7. Incomplete educational in<strong>for</strong>mation. Like <strong>for</strong>mer employment, this is a strategy to be found. People search <strong>for</strong> people<br />

they went to school with. It’s an instant bond and common ground.<br />

8. Neglecting your connections. A critical key to your network is a robust and diverse list of connections. LinkedIn is built<br />

around establishing connections, so you are of little value to the LinkedIn community as a whole if you don’t actively<br />

and consistently mine connections. This is not something that just happens. <strong>The</strong>y won’t come just because you built it.<br />

Work it, work it!<br />

9. Not monitoring the answers component. Answering and asking intelligent questions provides an opportunity of you to<br />

raise awareness of yourself.<br />

10. Building your network in an unhealthy manner. Upload your contacts from Outlook, webmail like Hotmail, Gmail, Yahoo,<br />

AOL or other address books. While true business opportunity is within your second degree network, you still need<br />

a first degree network to be able to reach those second degree connections<br />

So remember, no matter how big or<br />

sm<strong>all</strong> your organisation, LinkedIn can<br />

play an important role in helping you<br />

build your brand and attract and retain<br />

the best talent. It’s definitely worth<br />

thinking about your approach to the<br />

network and how you can empower<br />

(rather than restrain) your employees to<br />

make better use of it in 2013.<br />

Ref: www.cezanneondemand.com<br />

If you would like to take your Linkedin<br />

engagement to the next level by<br />

educating your staff on the basics<br />

of how to communicate with their<br />

stakeholders, please contact<br />

Jaco@sabpp.co.za Head of Social<br />

Media to organise a session at the<br />

<strong>SABPP</strong> offices in Parktown, or we can<br />

even arrange a session at your own<br />

workplace.<br />

To link-up on the <strong>SABPP</strong> Linked-in<br />

discussion group, please contact us on<br />

voice@sabpp.co.za<br />

8


esearch<br />

BOOK REVIEW<br />

Strategy, Leadership and Change<br />

by Terry Meyer M<strong>HR</strong>P.<br />

Available from Knowledge Resources at R279.00.<br />

Terry is a well-known and established strategy and<br />

leadership consultant in South Africa. In this short,<br />

pithy and easy to read book he brings his experience<br />

into play and offers practical advice on the topics of<br />

the title. This is not an academic tome but a real<br />

handy guide <strong>for</strong> line managers and will also be useful<br />

to <strong>HR</strong> professionals who are rising through the ranks to<br />

strategic positions. <strong>The</strong> book will help them to understand the context of strategic<br />

decision making and how the implementation of strategy can be improved.<br />

Penny Abbott, <strong>SABPP</strong> <strong>HR</strong>RI<br />

If you would like to send in a review of a book you have read recently,<br />

please contact Penny on penny@sabpp.co.za<br />

GROWING YOUR LEADERSHIP<br />

INFLUENCE AND IMPACT<br />

Published by<br />

KNOWLEDGE RESOURCES<br />

<strong>The</strong> behaviour of the leader influences<br />

the behaviour of many in a positive<br />

and/or negative way. Leadership has<br />

to have a positive, long-lasting impact<br />

and influence on the environment or<br />

context that the leader touches.<br />

This impact is not restricted only to<br />

followers, but includes a wide range<br />

of stakeholders in the leaders’ web<br />

of relationships; write Prof Marius<br />

Ungerer, Johan Herholdt and Dr<br />

Jannie Le Roux.<br />

Knowledge Resources has generously<br />

made a free subscription to this<br />

valuable on-line journal available<br />

to <strong>SABPP</strong> registered professionals.<br />

Email hrri@sabpp.co.za to sign up.<br />

HOW GREEN ARE<br />

YOU – SURVEY ON <strong>HR</strong><br />

AND ENVIRONMENTAL<br />

GOVERNANCE<br />

This survey was launched early in November<br />

and is attracting a lot of interest.<br />

Help us to build a strong database of<br />

<strong>HR</strong> input on environmental governance<br />

issues by spending 10 to 15 minutes of<br />

your time completing the on-line survey<br />

on https://www.surveymonkey.com/s/<br />

S9YC8DZ.<br />

bbrief.co.za is a portal where business decision makers can access<br />

business resources in South Africa that effect their decision making ...


esearch<br />

A hectic 12 months has seen<br />

some successes <strong>for</strong> the <strong>SABPP</strong>’s<br />

Research Initiative and some lessons<br />

learned. We realised early on that a<br />

modernised website would be critical<br />

to the Initiative to <strong>all</strong>ow us to publish<br />

articles, sell our publications and<br />

highlight current research studies.<br />

<strong>The</strong> new website was successfully<br />

launched in September and has<br />

received excellent feedback.<br />

We have updated <strong>all</strong> our publications,<br />

which now number 7, to carry our<br />

new branding and these are available<br />

on the Products page of the website,<br />

together with a shopping basket<br />

which gives the member discount to<br />

<strong>SABPP</strong> registered professionals who<br />

also register on the website.<br />

<strong>The</strong> Women’s Report, launched in<br />

August, has been an excellent vehicle<br />

<strong>for</strong> the <strong>SABPP</strong> and the sponsoring<br />

institution, the University of<br />

<strong>HR</strong>RI DURING 2012<br />

Johannesburg. We have handed out<br />

copies of this Report at <strong>all</strong> functions<br />

of the <strong>SABPP</strong> since August, and Kate<br />

Freeman, our Gauteng chapter Chair,<br />

seized a wonderful opportunity and<br />

distributed 90 copies at a briefing held<br />

by the Ministry of Women, Youth and<br />

People with Disabilities during the<br />

consultation process on the Women<br />

Empowerment and Gender Equality<br />

(WEGE) Bill.<br />

<strong>The</strong> role of the <strong>HR</strong>RI in promoting<br />

the <strong>SABPP</strong>’s <strong>HR</strong> Voice strategy<br />

was highlighted when we submitted<br />

comments on the Department of<br />

Higher Education and Training’s<br />

Green Paper and the Department of<br />

Labour’s Amendment Bills.<br />

Copies of our comments are available<br />

on the website under our Research<br />

Page.<br />

In addition, the Board approved<br />

the publication of several Position<br />

Papers: Needs and Expectations of<br />

<strong>HR</strong> Practitioners; Driving Ethics in<br />

the <strong>HR</strong> Profession; and Contingent<br />

Work<strong>for</strong>ces and Decent Work.<br />

<strong>The</strong> Papers are also available as<br />

downloads from the website.<br />

Our second Case Study was<br />

completed and published – on<br />

Implementing <strong>HR</strong> Standards. A third<br />

Case Study on the implementation of<br />

an <strong>HR</strong> Academy is under preparation.<br />

Our product offerings made a fine<br />

display on our st<strong>all</strong> at the Star <strong>HR</strong>D<br />

Expo in October, demonstrating the<br />

real value that registration with the<br />

<strong>SABPP</strong> offers.<br />

We have ambitious plans <strong>for</strong> major<br />

sponsored research projects kicking off<br />

in 2013, so the <strong>HR</strong>RI will continue to<br />

play an important role in the creation<br />

and dissemination of relevant and<br />

current knowledge in our profession.<br />

WHILST GOING ON HOLIDAY PLEASE TAKE NOTE OF THE FOLLOWING SAFETY TIPS<br />

Do:<br />

• Have good exterior lighting, preferably on a timer<br />

• Ensure your alarm’s working properly.<br />

• Make sure your house-sitter or anyone with access to<br />

your home knows how to use the alarm and has a list of<br />

emergency numbers to hand.<br />

• Ask a friend or neighbour to collect your post while<br />

you’re away.<br />

• Check electrical equipment to make sure there are no<br />

potential fire-causing bad connections. Turn off your<br />

geyser.<br />

• Park vehicles in a secure place, under lock and key,<br />

preferably somewhere where there’s security guard<br />

protection, too.<br />

• Get your vehicle check-up <strong>for</strong> battery, brakes, lights,<br />

exhaust system, engine drive belt, tyres, oil and cooling<br />

system.<br />

• Wear a seatbelt.<br />

• Go over your insurance policies or contact your broker to<br />

verify the terms of your policy to make sure everything’s<br />

up to date and you’re neither over- not under-insured.<br />

• Carry a First Aid Kit that covers medication/tools – burns,<br />

bites, stings, sun burns, cuts, liquid to clean wounds, &<br />

bandages.<br />

• Drink lots of water to prevent de-hydration.<br />

• Children: Always tell your parents who you will be with,<br />

where you will be and when you will be home.<br />

Don’t:<br />

• Carry a lot of cash<br />

• Allow to anyone to view your PIN when using the ATM or<br />

Card Machine<br />

• Leave tools like ladders or spades outside, as they can<br />

be used to break into your house.<br />

• Tell the world—on Facebook, Twitter and message on<br />

your outlook —that you’re going away and destination.<br />

• Leave your spare keys under a flower pot or in the post<br />

box.<br />

• Leave your pets behind.<br />

• Drink and drive.<br />

• Drive when you are tired<br />

• Children: Never talk to strangers, no matter how friendly<br />

they seem. Always stay at least an arm’s length away<br />

from a stranger.<br />

10


events<br />

<strong>HR</strong> EXCELLENCE IN THE VAAL REGION<br />

<strong>The</strong> <strong>SABPP</strong> visited Vereeniging <strong>for</strong> their first Vaal Regional Summit. <strong>The</strong> purpose of<br />

the summit was to drive <strong>HR</strong> excellence in the region and to unite various stakeholders<br />

in the region.<br />

Johan Herholdt summarised the National <strong>HR</strong> 2012 Survey by looking at <strong>HR</strong> lessons,<br />

trends and opportunities <strong>for</strong> the Vaal region. <strong>The</strong> Social Media Interactive Session<br />

was presented by Jaco du Plessis, who gave an overview of Linkedin as a business<br />

and <strong>HR</strong> tool and the general benefits of using social media in one’s organisation.<br />

Dr Johan Coetzee, M<strong>HR</strong>P, looked at how <strong>HR</strong> is driven by people and that <strong>HR</strong> Managers<br />

should take into consideration the employment conditions in which their staff<br />

are working and take the time to focus on their employee’s needs. <strong>The</strong> day ended<br />

with Naren Vassan the Head of the Learning and Quality Assurance department<br />

who launched the National <strong>HR</strong> Competency Model. A cheese and wine get together<br />

followed with an awards ceremony that focused on the <strong>SABPP</strong> lifetime achievement<br />

awards. <strong>The</strong> awards recognised <strong>HR</strong> professionals that have contributed to the <strong>HR</strong><br />

profession over the last 30 years. Individuals were honoured in terms of their contribution<br />

to the advancement of the <strong>HR</strong> profession in South Africa against the following<br />

criteria: For further in<strong>for</strong>mation on these individuals please refer to www.sabpp.co.za<br />

• Contribution in developing, building and sharing <strong>HR</strong> knowledge and best practices<br />

• Evidence of creating excellence and best practices in <strong>HR</strong> management, in particular<br />

from a strategic <strong>HR</strong> perspective<br />

• Raising the standard of <strong>HR</strong> practice<br />

• Visibility and impact in the <strong>HR</strong> profession<br />

• Adding value in building <strong>HR</strong> competencies<br />

• Championing the four pillars of the <strong>HR</strong> profession (duty to society, ethics, professionalism,<br />

<strong>HR</strong> and business knowledge)<br />

ARE YOU READY<br />

FOR THE <strong>HR</strong> AND LABOUR<br />

MARKET IN 2013?<br />

Come and hear what the experts are<br />

predicting. Speakers include political<br />

analyst Justice Matlala, Chief Economist<br />

at FNB – Sizwe Nxedlana, Remuneration<br />

expert Mark Bussin, Wilhelm<br />

Crous of Knowledge Resources, <strong>HR</strong><br />

Researcher Johan Heroldt and <strong>SABPP</strong><br />

CEO – Marius Meyer. <strong>The</strong> event is being<br />

hosted by <strong>SABPP</strong>, Knowledge Resources<br />

and 21st Century Pay Solutions<br />

in Midrand on the 30th January 2013.<br />

For more in<strong>for</strong>mation please<br />

c<strong>all</strong> 011 706 6009 or email<br />

Maxine@knowres.co.za or visit<br />

www.kr.co.za<br />

<strong>SABPP</strong> VISITS THE<br />

NORTHERN CAPE<br />

On the 26th February 2013 <strong>SABPP</strong><br />

will visit Kimberley <strong>for</strong> the <strong>HR</strong><br />

Excellence Northern Cape summit.<br />

For more in<strong>for</strong>mation contact<br />

voice@sabpp.co.za<br />

<strong>The</strong> <strong>SABPP</strong> would like to wish <strong>all</strong> <strong>HR</strong> <strong>Professionals</strong> a healthy<br />

and prosperous New Year and a joyous festive season<br />

For <strong>all</strong> your design requirements....<br />

T: 083 460 3633<br />

E: info@designbandits.co.za<br />

W: www.designbandits.co.za<br />

Design Bandits

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