ISBN 978-81-925489-2-0 - ramniranjan jhunjhunwala college

financers would not support so many projects at the sometime. The distributors would find it difficult to
distribute many movies at the same time at the most effective price. The exhibitors would find it difficult
to allocate space due to unhealthy in to a phase of depression.
8. Actors and actresses getting into rival formations for better prospects:-
Marathi film business has become a profitable venture in recent times due to good commercial success
achieved by few projects. This situation of profit assurance can fragment the Marathi film industry into
rival formations where some group decides on the course of action on personal calculations than
professional acumen. This trend is visible in the Bollywood business where we find rival camps being
created who work against each other to promote their own interests. This trend in the Marathi film
industry can be quite damaging considering the fragile nature of the Marathi film business.
9. Changing consumer psyche in terms of interest and preferences:-
Marathi film audience as a potential consumer has been showing inconsistent behavior since many
years. We have witnessed a depressive stage of business in the 1980’s where the survival of the industry
was at stake. After the success of few movies in the 1990’s onwards we find the revival of interest and
the extraordinary success of Marathi film in the 2000’sgenerating so much enthusiasm in the audience.
But this is a extremely dangerous situation considering the decline of the Marathi theatre business which
was doing so well few years back. Thus taking the consumer for granted is a huge threat for the Marathi
film business.
10. Movement of producers from Marathi industry to Hindi:-
Marathi film producers have a tendency to explore ventures in Hindi film industry after they taste
success in the Marathi film business. This trend is a huge threat as the movement of the producers into
the bollywood business creates a loss for the Marathi industry in terms of productivity. There have been
several instances where people have migrated in to bollywood and settled there forever.
Conclusion
The Marathi Cinema has always touched the hearts of the audiences. It has proved to be an inspiration for many
audiences and has filled colours in their lives.
Marathi film industry once struggled to make few odd films a year is now producing a large number of films on
varied subjects. Young directors and producers are following the footsteps of the legends and are making films
based on interesting and sharp stories and their impact on societies. The cine industry itself is becoming
globalised and there is also a challenge of competition from other languages. But the new wave of producers
and directors has managed to keep Marathi language cinema alive and kicking .Such a revival is set-to make
Marathi cinema richer even though confronted with Bollywood’s proximity in Mumbai. The new wave Marathi
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