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CCP leadership have a very complex programme <strong>of</strong> economic and political transformation<br />

ahead. Some important elements <strong>of</strong> <strong>the</strong> transformation will be beyond CCP control and<br />

this will cause political friction within <strong>the</strong> CCP, with some elements in <strong>the</strong> Party embracing<br />

reform and o<strong>the</strong>rs looking <strong>to</strong> retrench. The dynamics here are very unpredictable.<br />

Future Direction<br />

The Chinese government has a policy <strong>to</strong> re-balance <strong>the</strong> economy away from over reliance<br />

on manufacturing and exports, <strong>to</strong>wards consumer spending through moderate increases in<br />

wages and <strong>the</strong> provision <strong>of</strong> social welfare programmes. This policy-led approach aims <strong>to</strong><br />

slow GDP growth <strong>to</strong> around 7%, 53 <strong>to</strong> prevent <strong>the</strong> economy over heating. Premier Wen<br />

Jiabao said: ‘we are keenly aware that we still have a serious problem in that our<br />

development is not yet well balanced, coordinated or sustainable.’ 54 The latest CCP<br />

programme provides tar<strong>get</strong>s for urbanisation, education, social security provision,<br />

increases in minimum wage and medical insurance. Many elements <strong>of</strong> <strong>the</strong> programme<br />

would look entirely at home in a European centre/left political manifes<strong>to</strong>.<br />

There are, however, notes <strong>of</strong> caution. The Economist, 55 reports on a working paper by<br />

National Bureau <strong>of</strong> Economic Research (NBER) on ‘why fast growing economies slow<br />

down.’ The paper described that when Purchasing Power Parity (PPP) reaches $16,740,<br />

<strong>the</strong> economy tends <strong>to</strong> slow <strong>the</strong> growth rate. In China, adding in <strong>the</strong> risk fac<strong>to</strong>rs <strong>of</strong> an aging<br />

population, low levels <strong>of</strong> consumer spending and an under valued currency, <strong>the</strong> odds <strong>of</strong> a<br />

slow down in 2016 are high. 56 Whilst not definitive, <strong>the</strong> CCP knows absolute command <strong>of</strong><br />

<strong>the</strong> economy is slipping away from <strong>the</strong>m. Following <strong>the</strong> opening up <strong>of</strong> <strong>the</strong> economy, <strong>the</strong><br />

CCP still holds some <strong>of</strong> <strong>the</strong> economic levers, whilst o<strong>the</strong>r levers are unattached - <strong>the</strong><br />

leadership has less control now. The change from being a ‘command’ economy <strong>to</strong> a<br />

‘socialist market economy’ is pr<strong>of</strong>ound and resonates throughout society – from <strong>the</strong> <strong>to</strong>p <strong>to</strong><br />

<strong>the</strong> bot<strong>to</strong>m. The ramifications are important politically <strong>to</strong>o, because economic development<br />

is central <strong>to</strong> <strong>the</strong> CCP’s plan for <strong>the</strong> entire country <strong>to</strong> emerge. However ‘market forces’ have<br />

a habit <strong>of</strong> surprising, especially when exposed <strong>to</strong> <strong>the</strong> vagaries <strong>of</strong> <strong>the</strong> global market, and <strong>the</strong><br />

CCP has considerably less control as <strong>the</strong> economy moves beyond even <strong>the</strong>ir extensive<br />

tentacles.<br />

Economic Maturity<br />

In international business, China is making significant inroads. Chinese companies are<br />

active in <strong>the</strong> global ‘mergers and acquisition’ market, financed by cheap loans from <strong>the</strong><br />

China Development Bank. This supports <strong>the</strong> government policy <strong>of</strong> Chinese companies<br />

‘going global.’ 57 This changes China’s perception <strong>of</strong> national interests and gives China<br />

ano<strong>the</strong>r dimension <strong>to</strong> her rapidly expanding global web <strong>of</strong> economic interests. Equally, <strong>the</strong><br />

very nature <strong>of</strong> business in China is changing <strong>to</strong>o. It should have a bi-lateral focus, if foreign<br />

companies can gain access <strong>to</strong> <strong>the</strong> Chinese home market. ‘A lot <strong>of</strong> companies are looking<br />

at China as a burgeoning consumer market, and with [Chinese] wage increases in certain<br />

Provinces <strong>of</strong> 10 <strong>to</strong> 20%’ 58 <strong>the</strong>re are huge opportunities for those exporting in<strong>to</strong> China <strong>to</strong>o,<br />

53 Xinhua China Daily, ‘Economic News Report,’ http://www.chinadaily.com.cn/china/2011-<br />

04/07/content_12289265.htm. (accessed 20 Jun 2011).<br />

54 Premier Wen Jiabao speech at <strong>the</strong> NPC 5 Mar (2011), http://wenku.baidu.com/view. (accessed 20 Jun<br />

2011).<br />

55 The Economist, ‘BRIC Wall,’ The Economist, April 16 (2011):84.<br />

56 Eichengreen Barry, Donghyun Park, and Kwanho Shin, ‘ When Fast Growing Economies Slow Down -<br />

China.’<br />

http://www.nber.org/s/search. (accessed 20 Jun 2011).<br />

57 Jamil Anderlini, ‘Deal and Deal Makers,’ FT, 6 Apr (2011): 4.<br />

58 De Swaan (Prince<strong>to</strong>n University) ‘Rising Chinese Consumer,’ http://www.cfr.org/china/rising-chineseconsumer,<br />

14 Oct (2010): 1-3. (accessed 20 Jun 2011).<br />

15

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