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The America's Cup: Economic Impacts of a Match - Bay Area Council

The America's Cup: Economic Impacts of a Match - Bay Area Council

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When these adjustments are made, the expected expenditures for San Francisco are comparable to those <strong>of</strong> Valencia.<br />

<strong>The</strong>y remain significantly higher than occurred in Auckland. This is primarily because <strong>of</strong> greater expected<br />

spectator attendance and significantly higher expenditures by the organizing committee.<br />

<strong>America's</strong> <strong>Cup</strong> <strong>Economic</strong>s: Costs and Caveats<br />

Although the economic benefits <strong>of</strong> hosting an <strong>America's</strong> <strong>Cup</strong> in San Francisco are without question substantial,<br />

it is important to keep in mind that hosting such a significant event is not without its impact on local residents<br />

and other visitors to the city. In addition to the jobs, tax revenues, and increased economic activity, a significant<br />

influx <strong>of</strong> visitors, local, domestic, or foreign, brings with it:<br />

added congestion on the streets <strong>of</strong> San Francisco<br />

higher hotel rates<br />

longer lines at local restaurants (though locals know the best places that visitors will never find)<br />

higher airfares to and from San Francisco may result as increased demand crowds the limited capacity<br />

<strong>of</strong> SFO<br />

a tug <strong>of</strong> war over employees (some <strong>of</strong> the jobs created could come at the expense <strong>of</strong> other businesses<br />

in the city)<br />

providing tourism related services is not without cost to the city<br />

In particular, waterfront restaurants and retail may have to contend at peak race times with congestion, street<br />

closures, and loss <strong>of</strong> parking that will disrupt normal business patterns and customer activity. 17 This disruption is<br />

but a fraction <strong>of</strong> the change in activity that can result from hosting such a spectator-intensive event. In particular,<br />

some local residents may find it in their own best interests to be away during the event. Because <strong>of</strong> the significant<br />

increase in visitor volumes to the area, other potential visitors could avoid San Francisco as airfares and hotel<br />

rates would likely be elevated. In sum, it is extremely difficult to gauge the net effect <strong>of</strong> major events on tourism.<br />

<strong>The</strong>re is always a certain amount <strong>of</strong> crowding out <strong>of</strong> non-event related tourism.<br />

Even though there is some potential for disruption, San Francisco's economy has long focused on and benefited<br />

significantly from tourism, including large-scale events. <strong>The</strong> city's residents have tussled with the effects<br />

<strong>of</strong> tourism for a very long time, and most sincerely hope to for a very long time yet to come.<br />

17 To minimize the negative effects, the city should evaluate specific congestion mitigation measures.<br />

32

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