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Energising Work Culture - Ministry of Manpower

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A <strong>Work</strong>-Life Strategy Handbook 25<br />

The Serving Generation<br />

The Never-ending Story <strong>of</strong> Parenthood<br />

“Children just don’t fit into a ‘to-do’ list very well. It takes<br />

time to be an effective parent when children are small.”<br />

Dr James Dobson in Hide or Seek<br />

General pr<strong>of</strong>ile:<br />

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■<br />

■<br />

■<br />

■<br />

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Typically a nuclear household with two working parents<br />

Experiencing shift in life focus, with an increased emphasis on parenting duties<br />

Value quality time with children<br />

Have limited one-on-one time with spouse<br />

May be caregivers for elderly parents/in-laws<br />

Taking steps to maintain health and wellness<br />

Value financial security and stability<br />

Value teamwork and quality relationships with colleagues

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