Gluten-Free Stores - Wisconsin Grocers Association
Gluten-Free Stores - Wisconsin Grocers Association
Gluten-Free Stores - Wisconsin Grocers Association
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Efficient, professional<br />
distribution essential to<br />
linking farmer, food‐processor<br />
and grocer to the customer.<br />
PURVEYORS OF FINE<br />
• Beef • Pork • Lamb<br />
• Veal • Poultry • Seafood<br />
• Dairy Products<br />
Introducing<br />
NEW<br />
Local Source<br />
Program<br />
Products<br />
UW Provision Company<br />
PO Box 620038 • 2315 Pleasant View Road<br />
Middleton, WI 53562• 608.836-7421<br />
800.832-0517<br />
has two main takeaway tips for success.<br />
“Sell quality and make the sale exciting.”<br />
Ptacek says it is vitally important to let<br />
shoppers know in advance that you are<br />
selling the same<br />
quality product you<br />
sell everyday.<br />
“People follow the sale<br />
because they know<br />
they’re getting the<br />
same value as they<br />
would on any day they<br />
shop with us. But on<br />
the day of the sale<br />
they can stock up on<br />
the same products at a<br />
great price.”<br />
On April 13, the store<br />
had a great one-day<br />
meat sale with 40<br />
high-quality meat items advertised. The<br />
sale, which ran from 8 a.m. to 8.p.m.,<br />
drew about 1,700 people from Prescott and<br />
the surrounding area. Among the super<br />
prices advertised were rib eye steak for<br />
The sale, which ran<br />
from 8 a.m. to<br />
8.p.m., drew about<br />
1,700 people from<br />
Prescott and the<br />
surrounding area.<br />
$6.99 a pound (it typically runs $9.99 a<br />
pound), Ptacek’s homemade sausage for<br />
$1.99 a pound, and a 2.5 pound bag of<br />
boneless, skinless chicken breasts for $4.99.<br />
The next sale will be held in September.<br />
There were several best sellers at the April<br />
sale. “We sold 1,500 pounds of rib eye<br />
steak, 2,000 pounds of pork loin, 3,300<br />
pounds of brats, 1,500 pounds of breakfast<br />
and Italian sausages,” he says.<br />
Why go through the work of having a oneday<br />
meat sale? Ptacek explains, “Anything<br />
you can do to separate yourself from the<br />
competition is worthwhile.” The store uses<br />
a six-page ad, front and back of three pages<br />
to advertise beef, pork, chicken and<br />
homemade items including brats and sausages.<br />
The sixth page of the sale ad is all about<br />
groceries. During their last sale they<br />
advertised and sold 500 pounds of<br />
cheese curds.<br />
The sale is not tied to newspaper ads.<br />
They promote the sale on their website,<br />
on Facebook, and through a data base of<br />
faxed messages.<br />
><br />
2011 Summer WISCONSIN GROCER 15
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