4 WISCONSIN GROCER www.wisconsingrocers.com
WGA Officers Chairman Brad Brooks Affiliated Foods Midwest, Norfolk, NE Vice Chairman Tim Metcalfe Metcalfe Markets, Inc., Madison, WI Secretary/Treasurer William Dowling Roundy’s Supermarkets, Inc., Milwaukee, WI Board of Directors Nick Balistreri Sendik’s, Whitefish Bay, WI Kent Burnstad Burnstad’s, Tomah, WI Derek Crawford Kraft Foods, Northfield, IL Jeff Firnett Bunzl Distributing, Elkgrove Village, IL Marlin Greenfield Skogen’s Festival Foods, DePere, WI Greg Hansen Hansen’s IGA, Bangor, WI Steve Loehr Kwik Trip, La Crosse, WI Paul Lucas MillerCoors, Milwaukee, WI Dave Kotwitz Piggly Wiggly, Edgerton, WI Jeff Maurer Fresh Madison Market, Madison, WI Kevin P. Morris Coca-Cola Bottling Company, Niles, IL Dave Ryman CERTCO, Inc., Madison, WI David Spiegelhoff Spiegelhoff Supermarkets, Burlington, WI Don Symonds Lipari Foods, Warren, MI WGA Staff President/CEO Brandon Scholz Vice President-Government Affairs & Communications Michelle Kussow Events Director Cheryl Lytle Operations Director Sarah Decorah Membership Representative John Leemkuil 7 From the President Another One Day Meat Sale 2011 Summer 9 Review: <strong>Grocers</strong> in the Capitol Day The 2011 <strong>Grocers</strong> in the Capitol Day was an extraordinary experience. 10 Legislative Profile Lieutenant Governor Kleefisch 13 The Green Grocer Program Three grocers become Green Grocer Certified 15 Reap the Benefits from a One-Day Meat Sale A well-timed meat sale drives sales, benefits grocery volume overall, creates a buzz in your community, and boosts customer loyalty. 17 Industry Q&A Tap beer sold in take-home jug illegal in <strong>Wisconsin</strong> 18 Alice in Dairyland New <strong>Grocers</strong> Buy Local Wholesale Catalog makes it easier than ever to choose <strong>Wisconsin</strong> 20 Around the State <strong>Grocers</strong> in the News 22 Wanted: <strong>Gluten</strong>-free <strong>Stores</strong> within <strong>Stores</strong> The demand for gluten-free food products is growing as more people are diagnosed with celiac disease or gluten intolerance. Please help us conserve resources. If you are receiving multiple copies or wish to be removed from this mailing list, please call the WGA office at 888/342-5942. <strong>Wisconsin</strong> Grocer is published five times a year by: <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc., One South Pinckney Street, Suite 504, Madison, WI 53703 • www.wisconsingrocers.com Toll free 888/342-5942; fax 608/244-9030. Materials in this publication may not be reprinted in any form without permission of the <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc. EDITORIAL INFORMATION: Publication dates; March, May, July, October, January. Please submit all press releases and stories to Brandon Scholz, Publisher, at the <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc.; toll free 888/342-5942; fax 608/244-9030. <strong>Wisconsin</strong> Grocer magazine is designed by Lorraine Ortner-Blake, lorrjim@dwave.net. ADVERTISING INFORMATION: Please submit all advertising material and questions to Cheryl Lytle, <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc., One South Pinckney Street, Suite 504, Madison, WI 53703, call 608/244-7150; fax 608/244-9030; email cheryl@wisconsingrocers.com. On the Cover: Ptacek’s IGA, Prescott 2 Affiliated Foods 4 Bacardi 11 Bacardi 28 Certco 26 Nash Finch Company 25 Professional Cards 3 Russ Davis Wholesale, Inc. 8 Shazam 17 Shullsburg Creamery 6 SUPERVALU 15 UW Provisions 27 Westby 12 <strong>Wisconsin</strong> Lottery 19 <strong>Wisconsin</strong> Wins 2011 Summer WISCONSIN GROCER 5