PIXAR: The Company and Its Founders - Sharyland ISD
PIXAR: The Company and Its Founders - Sharyland ISD
PIXAR: The Company and Its Founders - Sharyland ISD
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A COMPUTER-GENERATED FEATURE<br />
WILD SUCCESS<br />
Toy Story was a fantastic success. <strong>The</strong> New York Times<br />
called it “the sweetest <strong>and</strong> savviest film of the year,” 2<br />
<strong>and</strong> critics <strong>and</strong> audiences overwhelmingly agreed.<br />
Toy Story was released on 2,400 movie screens<br />
across the country, <strong>and</strong> it quickly earned $10 million<br />
in ticket sales. Over the three-day Thanksgiving<br />
holiday weekend, it made another $28 million. Toy<br />
Story’s success continued <strong>and</strong> it went on to become<br />
the highest-grossing film of the year, making more<br />
money than any other movie.<br />
Even Pixar’s own employees were shocked by<br />
the response to the movie. Catmull was stunned to<br />
see a wide array of Toy Story images <strong>and</strong> toys stacked<br />
up at fast-food restaurants <strong>and</strong> toy stores. He, of<br />
course, knew the movie was being released. But to<br />
see Woody <strong>and</strong> Buzz on posters, cups, <strong>and</strong> plates in<br />
Burger King was a real surprise.<br />
Jobs took Pixar public on November 28, 1995,<br />
six days after Toy Story’s release. Throughout the<br />
day, shares of Pixar stock sold rapidly with the price<br />
increasing by the hour. Individual shares began at<br />
$22 apiece <strong>and</strong> went up to as high as $49.50. In all,<br />
the sale gained Pixar $139.7 million. This was a huge<br />
accomplishment for such a small company.<br />
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