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Corporate Presentation - Bajaj Electricals

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Key highlights<br />

<br />

One<br />

<br />

<br />

<br />

<br />

Tie<br />

of the leading players in fan industry with over 15% market share (source: IFMA)<br />

One of the leading players in Premium segment<br />

Tie up with Midea – One of the leading fan manufacturing companies in the world<br />

Business strategy<br />

• Introduction of new models in Premium/ Decorative and Under-Light fans, Fans decorated with more Disney<br />

Characters, Remote controlled Fans<br />

• Focus on Pumps, Motors and Industrial fans<br />

• Expand dealer network, rural penetration and presence in institutional segment<br />

Key industry growth drivers<br />

• Construction and housing industry revival<br />

• Replacement market will improve due to Consumer boom<br />

• With tax reforms, sales from unorganized segment will shift to organized segment as prices will be lower<br />

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