Corporate Presentation - Bajaj Electricals
Corporate Presentation - Bajaj Electricals
Corporate Presentation - Bajaj Electricals
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Strong brand positioning to drive growth<br />
<strong>Bajaj</strong> Appliances<br />
• Tie up with Morphy Richards (UK) for<br />
manufacturing & marketing premium products in<br />
India<br />
• <strong>Bajaj</strong> Platini introduced at the Premium end<br />
• New Ad-campaign on “Rock star mommy”<br />
launched<br />
<strong>Bajaj</strong> Fans<br />
• Tie up with one of the world’s<br />
leading fan manufacturers - <strong>Bajaj</strong><br />
Midea<br />
• Targeting kids segment by<br />
supplying specially designed fans<br />
through a tie up with Disney<br />
<strong>Bajaj</strong> Luminaires<br />
• Tie up with Trilux Lenze<br />
<strong>Bajaj</strong> j Lighting<br />
g<br />
(Germany) for premium technical<br />
lighting and RUUD Lighting (US)<br />
• Significant network expansion<br />
undertaken<br />
for LED<br />
• Significant capacity expansion in<br />
• New Foray into IBMS , HVAC ,<br />
Starlite Lighting for CFLs<br />
Fire Alarms and Security systems<br />
• Focus on Rural markets<br />
Strong brand name created in consumer durables & lighting businesses over the last seven decades<br />
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