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Discover new horizons with technology Below: Big hitting Callaway Golf staff player Alvaro Quiros had the RAZR Fit driver in his bag when he won the Dubai World Championship last year. 16 | BACKSPIN CALLAWAY RAZR FIT DRIVER The remarkable advances being made year after year in golf technology means that new products are geared to benefit golfers of all standards, from leading tour professionals to ordinary mortals. Callaway Golf has a long history of creating products that are designed to make every golfer a better player and their revolutionary new RAZR Fit technology represents another significant breakthrough as it allows golfers to adjust the clubhead to suit their playing characteristics. Callaway’s much-anticipated RAZR Fit line of woods - launched worldwide in February -represents the Company’s most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel - plus moveable weights to promote draw or neutral ball flight - Callaway is empowering golfers around the world to dial in their game with RAZR Fit. Marking a new standard in performance customisation, RAZR Fit’s straightforward adjustability delivers optimum performance and real results for every golf swing. So, how will RAZR Fit technology benefit your golf game? RAZR Fit Driver and RAZR Fit Fairway Woods both feature Callaway’s renowned OptiFit adjustability system—designed for easy use and noticeable changes in trajectory for each of the settings. The system allows golfers to adjust the club’s face angle to three address positions: Open, Square or Closed. This adjustment is controlled within the “cog”, a rotatable element of the hosel that changes the angle of the shaft axis relative to the head. Rotating the cog enables golfers to choose a preferred look at address while also minimising a slice or hook generated by the club’s delivery to the ball. Because the shaft does not rotate with the cog, shaft graphics and grip reminders remain consistent to the player’s eye when they adjust the face angle. In the driverhead, RRP €379 Introducing Callaway’s first ever adjustable driver OptiFit weights (12 grams and 2 grams) are included in the clubhead’s sole and are also adjustable, allowing golfers to shift the centre of gravity to promote a perceivable draw or neutral ball flight. With the launch of RAZR Fit, Callaway furthers its heritage in innovation by uniting multi-material design with the fundamental benefits of adjustability for every golfer’s swing. Specifically, the crown of the RAZR Fit Driver is comprised of Forged Composite, an advanced carbon composite material that Callaway developed over many years in partnership with Automobili Lamborghini. Light yet strong, Forged Composite allows Callaway engineers to save crucial weight and precisely control the thickness of the crown. These benefits give the RAZR Fit Driver a lower centre of gravity, making it more forgiving on off-centre hits.
Demo & Fitting Days Across Ireland Callaway Golf will be hosting a number of product demonstration and fitting days at venues across the country in the months ahead...the perfect opportunity to gain expert advice about their latest products. Here are some dates and venues... CALLAWAY RAZR X BLACK DRIVER A super alternative to the adjustable model The new RAZR X Black Driver - complete with dynamic Fujikura Motore F8 shaft - is perfect for golfers who want to benefit from Callaway’s latest advances in clubhead technology, but don’t wish to pay a little extra for the option of adjustability, RAZR X Black technology is geared to deliver unmatched ball speed, distance and accuracy. The head design on the RAZR X Black Driver inspires confidence and offers a remarkable degree of forgiveness on shots that slightly miss the sweet spot and come off the face high or low. The RAZR X Black range of premium golf equipment from Callaway incudes the Driver featured above, Fairway Woods and Irons. Appearance and performance are the two main characteristics of the new RAZR X Black Driver. Designed with a sleek, black PVD finish, the RAZR X Black Driver features a clean and traditional look at address, and it delivers the latest from Callaway’s technologically advanced Research and Development team at impact. The driver’s crown is made of Forged Composite, a highly advanced carbon composite material. Forged Composite allows Callaway engineers to precisely design a clubhead that produces optimal launch and spin characteristics for greater distance. The RAZR X Black Driver (pictured above) introduces the Company’s proprietary SpeedFrame Face Technology, which melds Callaway’s VFT® and Hyperbolic Face advancements to create a larger RRP €269 sweet spot and increased ball speeds across the titanium face. Streamlined Surface Technology reduces energy loss from head drag during the downswing by 23 percent compared to RAZR X Black’s predecessor, the Diablo Octane Driver, leading to higher impact speeds and additional distance off the tee. “The RAZR X Black Driver represents the best of what we’ve learned about making drivers—along with several completely new areas of improvement—all combined into one very fast-looking clubhead,” says Luke Williams, Senior Director, Global Woods and Irons, Callaway Golf. “We’ve utilised our patented Forged Composite construction in combination with advances in aerodynamics and face technology to create a driver that delivers amazing ball speed in a design that suits a huge cross-section of golfers.” 16th May - 4pm-8pm Mitchells Golf Newtown DR, Tramore, Co.Waterford 21st May - 11am-8pm Andrew Morris Golf Laganview Golf Centre, Lisburn 26th May - 12-5pm American Golf Boucher Road, Belfast 30th May - 4pm-8pm Nevada Bob’s Golf at Elverys Sports Dundrum Town Centre, Co.Dublin 5th June - 4pm-8pm Halpenny Golf (Swords) Fingal Golf Centre, Swords, Co.Dublin 6th June - 12-4pm Nevada Bobs (Belfast) Boucher Crescent, Belfast 7th June - 3pm-7pm American Golf (Cork) Blarney Driving Range, Cork 20th June - 4pm-8pm McGuirks Golf Blanchardstown Celbridge Driving Range, Co.Dublin 3rd July - 12-4pm Nevada Bobs (Bangor) Bangor, Co. Down For a full and up to date listing of all Callaway Golf demo and fitting days being hosted across Ireland this year please visit... www.mycallaway.eu The RAZR suite of golf clubs from Callaway also includes various iron designs which are featured on the next page... View the complete range of Callaway products at www.callawaygolf.com BACKSPIN | 17
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