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Businesses That Last - Planters Development Bank

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selling widgets to stores nationwide.<br />

Along the way there, the company<br />

managed to put up a killer sales<br />

force. The problem is that your sales<br />

force is idle half the time.<br />

You realize that you can make a<br />

little extra income by hiring out your<br />

sales force to those in need of a<br />

crack sales team. This means a whole<br />

new set of books, however, as your<br />

sales force will now start giving you<br />

income rather than just being an<br />

expense.<br />

Pulling them out into a new corporate<br />

entity, Company D, is one way to keep<br />

things clean and orderly. Whether or<br />

not Company D’s management is the<br />

same as that of Company C (assuming<br />

compensation won’t be an issue),<br />

what’s important is that Company D<br />

now is its own entity on paper, with<br />

its expenses cleanly separated, and<br />

can be a wholly owned business of<br />

Company C.<br />

Holding company<br />

Imagine that you’re a serial<br />

entrepreneur and you’ve now<br />

managed to find yourself with<br />

quite a number of businesses that<br />

you yourself are running. Good<br />

luck letting go. History shows that<br />

oftentimes, these kinds of setups<br />

lead to businesses that don’t last<br />

once the owner retires.<br />

What you need to do is to let go of<br />

the reins so that someone else can<br />

run it for you. But maybe you don’t<br />

want to let go completely. Maybe<br />

you want to let go of only a couple<br />

of businesses or so. However you<br />

want to do it, it helps if you slowly<br />

transform your business into the<br />

structure of a holding company.<br />

A holding company is essentially<br />

an investment company, where<br />

each individual business is now<br />

considered as an “investment”<br />

that is being run by someone<br />

else. The simple way to set up a<br />

holding company: First, create<br />

your parent corporation. Next,<br />

spin off each business (when<br />

you’re ready) into its own<br />

corporate entity, owned by the<br />

parent corporation and run by a<br />

seasoned professional.<br />

The good thing about this setup:<br />

you can run the spinoff company<br />

from a distance, simply giving<br />

your seasoned professional a<br />

target for the year that the pro<br />

has to achieve or else. Then<br />

you can sit back and relax (or<br />

at least have a less stressful<br />

existence).<br />

The other bonus of this structure:<br />

it is easier to sell off a specific<br />

business unit because, if it is<br />

its own separate entity and it’s<br />

organized well enough, it becomes<br />

a modular business that can easily<br />

be let go of.<br />

SME | 13

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