Businesses That Last - Planters Development Bank

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Cover Story
wheeler trucks, buses, and tractor heads,” said
Ryan who was exposed to and researched on
the globally more competitive US automotive
industry.
Ryan’s engine specifications and pricing
research, product field work testing, and
countless customer interviews bore much fruit
paving the way for ARK Diversified and Auto
Motors Group T/A Chevrolet Commonwealth.
Sales showroom, service, parts facilities
are currently under construction along
Commonwealth Avenue in Barangay San
Antonio, and completion is scheduled this first
quarter of 2013.
Tony’s first grandson, Ryan Anthony Jarina,
an alumnus of La Salle Greenhills Batch HS’06
and a BA Political Science degree holder from
the University of Las Vegas Nevada (UNLV),
recognizes that the Filipino youth of today is
becoming more enterprising. Ryan observed
that his customers are engaged in business with
much aggressiveness that even in their 20s,
they manage to become giants themselves.
This is driven perhaps by the access they have
to a plethora of information coupled with their
daring, progressive minds, moving them to
think out of the box to provide solutions to the
simplest problem.
Though initial customer contact and interface
have significantly changed from grandfather
Tony Jarina’s days to grandson Ryan’s generation
of high computer literacy and real-time Internetnetworking,
both Tony and Ryan strongly
believe that face-to-face personal attention
is key to relationship building. Despite the
evolution in the laws of supply and demand, as
well as developments in product, pricing and
services, the Jarinas believe that customers are
forever first priority.
Customers, who were satisfied with the vehicle’s
performance and the kind of pampering they
have received, share their experiences and word
about INTECO spreads like wildfire. Feedback
and testimonials would attest to the fact that
INTECO lives up to their promise that to this day,
after 50 years, they have not only withstood
the test of time, but they keep getting better
and better at what they do. This made them the
company that “knows Isuzu best.”
Customer-first Philosophy
Ryan’s conceived philosophy of “Being Part of
the Family that Cares” goes beyond the buyersupplier
relationship. It evolves simply in the
value “caring for our customers.” This ideology
can be seen in every license plate frame of every
satisfied customer.
It has been Ryan’s aim to personalize the
customers’ experience and make them part of
the family. He created an environment where
customers simply feel at home and would
always like to come back. Products and services
are customer focused, and personal attention
is individually given. It is not surprising that
this dealership group won the loyalty of their
customers who have patronized a wide range
of services being offered. The goal is to reach
the level of trust and confidence that when
a product comes from them, customers are
assured of its quality, durability, and service
support. Knowing what the customer wants
makes it possible to tailor everything it does to
please customers.
Dedicated to provide extreme satisfaction,
Ryan saw the need to broaden horizons to
accommodate a fast-changing customer
requirement: “It becomes necessary to offer
our customers the wider product line choices
from passenger cars, pick-up trucks, AUVs, small
SUVs, big SUVs, commercial four wheeler to ten
Thus, from gas powered small cars like
the Spark, Sonic, Aveo, Orlando, Cruze, to
the sporty V6 or V8 Camaro, to small SUV
Captiva, to the legendary AUV 2.5 Diesel
Direct Engine Crosswind, to pick-up trucks
3.0 CRDI DMAX and 2.8 Duramax Colorado,
to midsize SUV Trailblazer to big SUVs 3.0
CRDI Alterra, 5.3 5.2 4x2 Traverse Tahoe and
Suburban, to 3.5ton- 15ton GVW N-series to
F-series commercial vehicle trucks, the dealer
group can now offer it all.
Although INTECO and ARK hold the only Isuzu
and Chevrolet banners in the country, they are
operating independently and each company has
its own sphere of responsibilities.
Challenges to a Family Business
The Jarinas feel blessed to have members of
their family interested not only with the business
per se, but the passion for automotive as well,
so much so that INTECO lived on for three
generations and counting.
There are those family businesses that die a
natural death as the younger generations move
to different fields of profession, or simply lacked
the desire to keep the sails up with the blowing
wind. However, this dealer group has survived
and successfully managed from one generation
to the next. How and why? The Jarinas shared
their secret.
Communication plays a vital role not only
in business but within the family as well.
Sometimes, even parents know very little
about their children. If there is something you
can contribute and you’re confident about it,
it is necessary to step up and share what you
have. Whether or not family members have
reservations on any sort of proposition, it is
something that should be gambled on after
research and discussion. Failure to communicate
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