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1<br />

HARRY<br />

MAY 21. 1979<br />

It took God to create woman . .<br />

and these five men to conceive of<br />

a beautiful 19-year old girl programmed<br />

to accomplish the impossible.<br />

ELLIOTT KASTN^„<br />

and DANNY ^DONOVAN<br />

in Association with<br />

AVCO Embassy Pictures Corp.<br />

A JOSEPH SARGEn/hLM<br />

GOLDENGIRL"<br />

JAMES COBUP<br />

AJsoStan<br />

LESLIE CARON<br />

ROBERT GULP<br />

GUARDING<br />

CURTJURGENS<br />

HNNEWCOMBE<br />

C<br />

and introducing<br />

, ;,<br />

-\StJSAN ANTON<br />

TeenplaybyJOHNKOHN<br />

'" vel by PETER LEAR<br />

...usicbyBILLCONTI<br />

^Lyrics by CAROL CONNORS<br />

Produced by DANNY O'DONOVAN<br />

Directed by JOSEPH SARGENT<br />

"7 AN AVCO EMBASSY RELEASE<br />

Opens June 15th<br />

af^Theatres Everywhere


memo to advertisers<br />

PAY YOUR IVPieY<br />

ANDTAKPyoUR CHANCES<br />

That's pretty much the way it is with some advertising media—<br />

not even the proprietor really knows for sure what he is selling.<br />

Most times unl


AI Film Rentals Dip<br />

47 Percenl in 1978-79<br />

BEVERLY HILLS — American Inlcinalional<br />

Pictures reported revenues of $45.48<br />

million and a net loss of $L521 million (63<br />

cents per share) lor the fiscal year ended<br />

March 3, 1979.<br />

For the fiscal year ended February 25,<br />

1978, revenues were $5L228 million and<br />

net income including extraordinary income<br />

of $1,485 million (60 cents per share) was<br />

$3,301 million ($1.34 per share).<br />

Chiefly responsible for the net loss was<br />

the decline in theatrical film rentals. Domestic<br />

and foreign theatrical film rentals<br />

were down 47 percent and 39 percent respectively,<br />

while nontheatrical and other<br />

film rentals remained at the same level as<br />

last<br />

year.<br />

Television revenues were up 118 percent<br />

over last year aided by revenues realized<br />

from licensing of television programming<br />

aimed for exhibition during non-prime time<br />

hours.<br />

However, this record-setting performance<br />

did not offset the reduction in theatrical<br />

rentals.<br />

Reflecting its continuing excellent performance<br />

in television, the company reported<br />

that it will begin the new year with<br />

$24 million of television license agreements<br />

and commitments. This figure is not reflected<br />

in the financial statements because the<br />

films involved are for future telecast.<br />

AI will seek to expand its development of<br />

non-prime time television programming.<br />

This, coupled with the excellent audience<br />

to reception the theatrical release of "Love<br />

at First Bite" should result in a "positive<br />

start for the new year," according to the<br />

company.<br />

Anti-Blind Bid Bill<br />

Is Stalled in Texas<br />

AUSTIN. Tex—Anti-blind bidding legislation<br />

faces an uncertain future in Texas,<br />

pending any action or nonaction, by the<br />

House calendars committee, where the bill<br />

appears to be stalled.<br />

Anti-blind bid legislation passed the Texas<br />

Senate, 26-0, on April 11 and the House<br />

Committee, 9-0, on April 24. Many observers<br />

feel that Texas is a crucial swing state,<br />

as blind-bid legislation being passed or killed<br />

here could affect<br />

the future of such legislation<br />

in other states.<br />

The calendars committee schedules all<br />

bills for debate on the House floor. If the<br />

bill is not moved out of committee by the<br />

end of this month, anti-blind hid legislation<br />

will die in Texas.<br />

Published weekly, acept one Issue »t year-end, by<br />

Vance Publishing Corp.. 826 Van Brunt Bhd.. Kansas<br />

City, Ml.'ssourl 64124. Subscription rates: Sectional<br />

Edition. $15.00 per year, forelen, $25.00. National<br />

Executive Edition: $26.00, foreign. $30.00. Single<br />

copy, T5c. Second class postage paid at Kansas City,<br />

Mo. BOXOFFICB PubUcaUon No. (USPS 062-260).<br />

BOXOFFICE :: May 21, 1979<br />

Effects of California Gas Shortage<br />

On Moviegoing Still Undetermined<br />

By RALPH KAMINSKY<br />

West Coast Editor<br />

HOLLYWOOD — Gasoline shoitages<br />

.Southern California are having a •crunch"<br />

effect on theatre attendance.<br />

One chain reports a 30 to 35 percent drop<br />

in business, while one of the biggest operators<br />

of drive-ins declared candidly, "We<br />

definitely are hurting."<br />

But, as even these spokesmen point out,<br />

too early to push the panic button."<br />

"It's<br />

Two other factors complicate the gasshortage<br />

picture:<br />

A million people drove to the Los Angeles<br />

County beaches Mother's Day, Sunday,<br />

May 13. The holiday, coupled with the<br />

sunny weather, had an adverse effect on<br />

theatre-going.<br />

A survey of key circuits in the Los Angeles<br />

area produced a consensus that there<br />

are too many variables to judge whether the<br />

shortage is having a definite effect on theatre<br />

attendance.<br />

Bob Selig, speaking for Pacific Theatres,<br />

asserted, "We haven't reached the point<br />

where we are upset, but we definitely are<br />

hurting."<br />

'Business Generally Off<br />

Selig could give no comparative figures<br />

on the drop in attendance but said, "Business<br />

is generally off" at both hardtops and<br />

drive-ins. "Our managers are beginning to<br />

show a pronounced sensitivity to the<br />

crunch," he said,<br />

Bruce C. Corwin, president of Metropolitan<br />

Theatres, reported a 30 to 35 percent<br />

reduction in business. He attributed a part<br />

of the decrease to the "great hot weather"<br />

that sent thousands to the beaches.<br />

William Hertz, vice president of operations<br />

for Mann Theatres, reported a lowering<br />

in attendance but pointed out that the<br />

month of May is "a normally low-grossing<br />

period." Other circuit spokesmen also men-<br />

be able to judge its effect really until a big<br />

blockbuster opens across the country."<br />

That, he said, would permit an analysis of<br />

the difference in grosses, if any in areas<br />

where the gasoline shortage is not as acute<br />

as in California.<br />

"All this may promote a spirit of togetherness,"<br />

Hertz noted. People may begin sharring<br />

rides and couples may begin double<br />

dating, he said,<br />

"We may exploit that aspect in theatre<br />

advertising, if the shortage of fuel continues<br />

and the impact becomes more evident." he<br />

said.<br />

in<br />

Selig thought that Pacific I'hcalrcs might<br />

consider mounting an advertising and promotion<br />

campaign reminding the public that<br />

movies are still the nearest entertainment<br />

in your neighborhood." Car pooling, especially<br />

for drive-ins, he said, also could be<br />

emphasized.<br />

Antitrust Suit Filed<br />

By 7 Major Circuits<br />

LOS ANGELES—A group of major exhibitors<br />

has filed a federal antitrust suit<br />

against the MPAA and seven major film<br />

companies, alleging violations in trade practices<br />

and discrimination in film ratings.<br />

The suit was filed May 1 1 in Central District<br />

of Calif. Federal Court in Los Angeles<br />

by American Multi Cinema, Plitt Theatres,<br />

Mann Theatres, United Artists Theatres,<br />

Pacific Drive-In Theatres. Harry Mace Co.<br />

and Sero Amusement. The suit charges that<br />

the major distributors "in combination,<br />

completely own, operate and control" the<br />

distribution of motion pictures throughout<br />

the United States.<br />

Named as defendants in the action, besides<br />

the MPAA, were Warner Bros., Paramount.<br />

Universal, 20th Century-Fox, United<br />

Artists, Buena Vista and Columbia.<br />

The circuits are also bitter about the film<br />

rating system, alleging that the defendants<br />

"discriminate in favor of members of the<br />

MPAA and independent producers who distribute<br />

their pictures through members of<br />

the MPAA by using a double rating standard<br />

. . . rating such motion pictures to enhance<br />

their boxoffice appeal and effectively<br />

discriminating against the producers of<br />

film product not distributed by the defendants."<br />

The plaintiffs also charged the major distributors<br />

tioned the May drop-off.<br />

with deliberately manipulating the<br />

Hertz and others pointed out that the ratings of blind-bid pictures, this creating<br />

good pictures continued to draw big grosses a false impression and misleading exhibitors<br />

while the lesser films suffered. Leammie into booking films that they otherwise<br />

Theatres reported that "The Innocent" set<br />

a record gross of $26,733 in its first week<br />

might have agreed to rental terms on had a<br />

•fair and objective" rating been issued.<br />

at the Music Hall; "Manhattan" grosses were<br />

"going into the stratosphere" and "A Little<br />

Romance" was also breaking records.<br />

"The gas crunch is an unknown quantity<br />

at this time," Hertz observed. "We won't<br />

Filmways Reports Seventh<br />

Year of Higher Revenues<br />

NEW YORK — Filmways Inc. reported<br />

its seventh successive year of higher revenues<br />

and net income. Revenues for the fiscal<br />

year ended Feb. 28, 1979, were $153.-<br />

412,000 compared with $140,566,000 in<br />

1978. an increase of 9 percent. Net income<br />

more than doubled to $7,842,000<br />

from $3,524,000 last year, resulting in a<br />

24 percent increase in income per common<br />

share to $1.64 against $1.32 last year.<br />

For the fourth quarter, revenues rose to<br />

$37,686,000 from $37,275,000 last year,<br />

while reported net income advanced by 38<br />

percent to SI. 304.000.


. . . yes<br />

. . the<br />

THE NATIONAL FILM WEEKLY<br />

Published In Fix Sectional Edition!<br />

WILLIAM C. VANCE<br />

Publisher<br />

JOHN F. BERRY<br />

Assoc. Publisher/National Sales Manager<br />

CHARLES F. ROUSE III<br />

Editor<br />

BEN SHLYEN Executive Editor<br />

MORRIS SCHLOZMAN Business Manaoer<br />

HARVEY SHARP Circulation Director<br />

GARY BURCH Equipment Editor<br />

JONNA JEFFERIS Associate Editor<br />

STUART A. GOLDSTEIN Associate Editor<br />

RON SCHAUMBURG Associate Editor<br />

JIMMY SUMMERS Associate Editor<br />

KEVIN KIOUS Associate Editor<br />

RALPH KAMINSKY West Coast Editor<br />

JOHN COCCHI East Coast Editor<br />

ADMINISTRATIVE<br />

VANCE HERBERT A. Chairman<br />

B. JOHN ONEIL President<br />

J. JAMES STAUDT Vice-President<br />

Executive<br />

C. WILLIAM VANCE Vice-President<br />

Publication Oilices: S25 Van Brunt Blvd., Kansas<br />

City Mo. 64124. (816) 241-7777.<br />

Western Offices: 1800 N. Ul»miuid, Suite 707. llolly-<br />

»ood, C^ 80028. (213) 466-1186.<br />

Advertising sales: tilen Vernon<br />

Eastern Offices: 133 B. 5Stb St., New York, N.Y.<br />

10022. (212) If5-54UU.<br />

Advertising sales: Jim Young<br />

TUG MOUBKN TUBATUG Section is included in<br />

one Issue eacb montta.<br />

Atlanta: tienevleve Camp, 166 Undbergb Drive, N.E.<br />

30305.<br />

Baltimore: lute Savage, 3607 Springdale, 21216.<br />

Boston: Ernest Warren, 1 Colgate lioad, Needliam,<br />

Mass. 02192. Tele. (617) 444-1657.<br />

Butralo: Bduard K. Meade, 760 Main St., 14202.<br />

Tele. (716) 864-1M8.<br />

Cliarlotte: Cbas. J. Uunard Sr., 319 Queens ltd.,<br />

28204. Tele. (704) 333-0444.<br />

ClUcago: Krauces B. Clow, 175 North Kenllttorlh,<br />

Oak Park, 111. 60302. Tele. (312) 383-8343.<br />

ClnciunsU: Tony B. Itutberfoid, Boi 362, Huntington,<br />

W. Vs. i5708. Tele. (304) 825-3837.<br />

Cleveland: Glaina Fried, 3255 Ureuway ltd. 44122.<br />

Tele. (216) 9«l-378.<br />

Dallas: Mable Guinan, 5927 Winton, 76206.<br />

Denver: Bruce MarsbaU, 2881 S. Cherry Way, 80222.<br />

Des Moines: Cindy Vlers, 4024 E. Maple, 60317.<br />

Tele. 266-9811.<br />

Ilarttord: AUen M. Wldem. 30 Pioneer Drive. W.<br />

Hartford 06117. Tele. 232-3101.<br />

Indianapolis: Robert V. Jones, 6386 N. Park, 48Z10.<br />

Tele. (317) 251-6070.<br />

Jacksonville: Joyce Milmbore, I'D. Box lOOGd, 32'M7<br />

LouisvUle: Susan D. Todd, 8409 Old Boundary Kd.,<br />

402S1.<br />

Memphis: BlU Mlnkus, 1188 Perkins Rd. 38117. Tele.<br />

(901) 683-8182.<br />

Miami. Martha Lununus. 622 N E. 98 St. 33138.<br />

MUwaukee: Wally L. Meyer, 301 Heather Lane, t'redonla.<br />

Wis. 53021. Tele: (414) 692-2763.<br />

Minneapolis: BUI Uiehi, St. Paul Dispalch, 63 E.<br />

4tb St., St. Paul, Minn. 65101<br />

New Orleans: Mary Ureeubaum, 2303 Meudez St.<br />

70122.<br />

Oklahoma City: Eddie L. Oreggs, 410 South Bldg.,<br />

2000 Classen Cenler, 73106.<br />

Palm Beach: Lois Baumoei, 2860 S. Ocean Blvd., No.<br />

316. 33480, Tele. (306) 688-6786.<br />

PbUadelphia: Maurie H. Orodenker, 312 W. Park<br />

Towne Place, 18130. Tele. (216) 667-4748.<br />

Pittsburgh: R. F. Kllngensmith, F16 Jeanette, Wilklnsburg<br />

15221. Tele. (412) 241-2809.<br />

i'ortiand. Ore.: Robt. Olds, 1120 N.E. 61sl. 87213.<br />

St. Louis: Fan It. Krause, 818A Longacre Drive,<br />

63132. Tele. (314) 991-4746.<br />

Salt Lake City: Keith I'erry, 264 E. 1st South. 84111.<br />

Tele. (801) 328-1641.<br />

Ban Antonio: Gladys Candy. 519 ClnclnnaU Ave. Tele.<br />

(612) 734-6527. 78201.<br />

San Francisco: David Van, UATC, 172 Golden Gate<br />

Ave., 84102. Tele: 828-3200.<br />

Seattle: SUi Goldman. Apt. 404, 101 N. 46th St.,<br />

88103. Tele. 782-5833.<br />

Toledo: Anna Kline, 4330 WUlys I'kwy., 43612.<br />

Tucson: Gib Clark, 433 N. Grande, Apt. 6, 86705.<br />

Washington: Virginia R. CoUler, 5112 Connecticut<br />

Ave.. N.W. 20008. Tele. (202) 362-0892.<br />

Calgary: Mailne McBean. 420 40th St.. S.W.. F3C<br />

IWl. Tele. (403) 249-6039.<br />

Montreal: Tom Cleary, Association des Proprletalres<br />

de Cinema du Quebec. 3720 Van Home, Suite 4-6.<br />

No. H3S 1118.<br />

Ottawa: Garfield "Willie- Wilson. 768 Ralnsford A>e..<br />

KJK 2K1. Tele. 746-6660.<br />

Toront/j: J. W. Agnew. 274 St. John's Rd.. M6P 1V5.<br />

Vancouver: Jimmy Uavle. 3246 W. 12. V6K 2R8.<br />

Winnipeg: Robert Hucal. 600-232 Portage Ave.. R3C<br />

OBI.<br />

1 979<br />

No. 7<br />

llillB';^m> ^7^ Mi^ 7^>&ieSU^.<br />

AN<br />

SHAPING THE FUTURE TODAY<br />

UNHERALDED SAGE once proffered<br />

the following wisdom: "It's<br />

all right to look forward to the future<br />

as long as you don't trip over the past."<br />

It's all part of growing up, as one might<br />

say.<br />

Since their federal enactment nearly<br />

three decades hence, the motion picture<br />

consent decrees have been the subject of<br />

recurring scrutiny and debate by concerned<br />

parties on both sides of the industry<br />

fence.<br />

This week in Southern District of N.Y.<br />

Federal Court, the issue of consent decrees<br />

and the various restraints invoked<br />

therein — principally the divorcement of<br />

the major theatre concerns from producer-distributor<br />

affiliation and restrictions<br />

on the future acquisition of theatre properties—will<br />

again have its day in court.<br />

Judge Edmund Palmieri will begin<br />

hearing pre-trial testimony on Wednesday<br />

on petitions filed by three eminent<br />

exhibition circuits—RKO-Stanley Warner,<br />

Mann and Loews -asking for I'elief<br />

from various provisions as set forth in<br />

the consent decrees formally enacted in<br />

the late '40s and early '50s.<br />

It is ironic, but not altogether surprising,<br />

that the very premise on which the<br />

consent decrees are based—to stimulate<br />

competition and foster a healthy business<br />

climate in all corners of the industry—is<br />

the root of the challenge still being voiced<br />

today, albeit this time by those operating<br />

under the constraints ordered in the decrees.<br />

The substance of the petitions being<br />

brought before Judge Palmieri by RKO-<br />

Stanley Warner, Mann and Loews is the<br />

basic inequity that exists today within<br />

exhibition as a result of the consent decrees<br />

of circa 1950.<br />

The complaints raised by the litigants<br />

are common in origin. Each is either an<br />

orphaned survivor or direct descendant<br />

of one of the major companies for which<br />

the decrees were intended.<br />

Under the terms of the RKO decree of<br />

June 1948, the first one to be formally<br />

enacted by the courts, RKO-Stanley Warner<br />

can produce and distribute films and<br />

own theatres in which it has a direct interest,<br />

but must gain the approval of the<br />

courts before acquiring additional property.<br />

The circuit currently operates 73<br />

screens in 34 theatres.<br />

Mann became party to the decrees<br />

when, in 1973, it purchased 115 screens<br />

in 50 locations from the then National<br />

General circuit, a direct spin-off of ]<br />

20th Century-Fox consent decree of Ji<br />

1951. Mann owns approximately<br />

screens nationwide.<br />

Loews' growth is restricted by virtu<br />

the decree entered against MGM-Lc<br />

in February 1952. Loews presently bo.!<br />

121 screens in 63 theatres. In additi<br />

the circuit is prohibited from product<br />

and distribution and must get court<br />

mission to acquire new theatre pro]<br />

ties.<br />

Although the growth of the three<br />

cuits in question has been held in eh<br />

under the terms of the onerous, anc<br />

many respects outdated, consent deer<br />

other substantial exhibitor groups s<br />

as General Cinema Theatres and Un;<br />

Artists Theatres have been allowed<br />

grow and prosper to their present ,<br />

outside of the restrictive confines of<br />

decrees. To put it in more graphic ter<br />

General Cinema has more than<br />

screens under its wing, and UATC che<br />

in with close to 700. Add to that the 1<br />

that both circuits are reported to h<br />

their fingers in the production pie<br />

well.<br />

No one expects or wants to see a rati<br />

to the conditions that existed in the {<br />

consent era. But times have chan^<br />

and likewise the conditions that pre<br />

i<br />

in the industry. Although the major<br />

tributors have, for the most part, ret£<br />

ed their "major" stature, their couni<br />

parts in exhibition have not fared q\<br />

'<br />

as well, due in no small part to<br />

hand-tying restraints placed on them<br />

the sweeping provisions laid down by<br />

. consent decrees.<br />

The time is long overdue for these<br />

equities to be brought to the attentior<br />

the courts. Furthermore, the divoi<br />

ment of theatres from producer-distri<br />

tor affiliation has contributed greatly<br />

recent years to the shortage of prod<br />

hitherto unforeseen by those who oi<br />

advocated this as a means of bring<br />

much-needed relief to oppressed theatJ<br />

Modification of the consent decrees co<br />

allow this situation to reverse itself<br />

preciably by opening the doors to<br />

additional flow of product into the m<br />

ketplace.<br />

The future of exhibition in particii<br />

and the industry in general rests in la<br />

degree on the decisions made today. 1<br />

case now before Judge Palmieri is of<br />

small significance in the execution<br />

that vital process.


Okla<br />

N.<br />

Columbia Reports Drop<br />

In March Qtr. Income<br />

NEW YORK—Columbia Pictures liiilus<br />

tries has reported a 26.7 percent drop in<br />

net income for the March quarter. Figures<br />

released indicated net income of $11.8 million,<br />

or $1.22 per share. This income was<br />

down from $16.1 million, or $1.75 pei share<br />

In the same quarter last year,<br />

Francis T. Vincent Jr., president, al<br />

tributes the decline to "the mix of theatrically<br />

released products."<br />

Operating income of filmed cnlerlainment<br />

was $18.9 million, down 24 percenl.<br />

Records and music weie off 83 percenl.<br />

Amusement games rose 3 percent, while<br />

broadcasting income was up 42 percenl.<br />

Avco, UA Display Wares<br />

At Cannes Film Festival<br />

CANNES, FRANCE — Avco Embassy<br />

Pictures and its product lineup were strongly<br />

in evidence at this year's Cannes Film<br />

Festival.<br />

The company organized a comprehensive<br />

marketing program for the annual film<br />

event that included more than a dozen special<br />

screenings, a luncheon conference and<br />

personal appearances by singer-actress Susan<br />

Anton, writer-film pioducer Joseph Wambaugh<br />

and others celebrities.<br />

"Winter Kills," "The Bell Jar." "Murder<br />

by Decree," "Goldengirl," "Kiss in Attack<br />

of the Phantoms," "A Very Big Withdrawal"<br />

and "The Onion Field" were highlighted<br />

in a week and a half of selective outof-competition<br />

screenings.<br />

Representing Avco at Cannes were William<br />

E, Chaikin, president; Bob Rehmc,<br />

executive vice president and chief operating<br />

officer; and Herb Fletcher, vice president in<br />

charge of international sales.<br />

On May 16, Chaikin and the other Avco<br />

representatives held a special luncheon for<br />

international distributors at the Majestic Hotel<br />

in Cannes. Particular emphasis was placed<br />

on the worldwide release of Avco's new<br />

"invested in" product. In addition, the company's<br />

continuing efforts in other acquisions<br />

and distribution arrangements such as the<br />

ncwiy signed "The Onion Field" and the<br />

recently filmed "The Fog" were discussed.<br />

Highlights of other upcoming Avco projects<br />

such as "Terry and the Pirates" and "Gusher"<br />

were presented at the luncheon conference.<br />

United Artists was represented at this<br />

year's festival with three majoi 1979 releases.<br />

Milos Forman's "Hair" opened the event<br />

May 10, when it was shown out of competition.<br />

This was "Hair's" first showing<br />

outside the United States, where it is now in<br />

national release. The European premiere<br />

took place in Paris May 11.<br />

On May 12, Woody Allen's "Manhattan,"<br />

currently setting boxoffice records in theatres<br />

across the United States and in Canada,<br />

was shown, also out of competition.<br />

Francis Coppola's "Apocalypse Now" was<br />

BOXOFFICE :: May 21, 1979<br />

presented May 19 as "in-compctition filmin-progress"<br />

at the Palais des Festival Theatre.<br />

Although United Artists will be distributing<br />

the picture only in the United<br />

States, Canada and Puerto Rico, the company<br />

wanted the wide international exposure<br />

the film received at Cannes.<br />

MCA Reports Record<br />

1st Quarter Earnings<br />

NEW YORK—MCA Inc. reports ih.ii<br />

first quarter net income rose to $63.9 million,<br />

or $2.74 a share. These figures show<br />

gains from last year's report, which indicated<br />

$21.4 million,<br />

or 92c per share.<br />

Lew R. Wasserman. MCA chairman, reported<br />

also that revenues reached a record<br />

$2S3 million, up nearly 20 percent.<br />

The report showed a 20 percent rise in<br />

film entertainment, up to $32.7 million.<br />

These figures reflects the results of "National<br />

Lampoon's Animal House," and "The<br />

Deer Hunter," Also included are foreign<br />

revenues from "Jaws 2."<br />

Chicago Survey Indicates<br />

MPAA Code Often 'A Sham'<br />

CHICAGO—According to a recent survey,<br />

many exhibitors are not upholding the<br />

MPAA rating code of G-PG-R-and X. Most<br />

apparent, according to the report made by<br />

WBBM-TV. is the lack of adherence to<br />

R-rated films. According to the MPAA<br />

code, films rated R are supposed to bar persons<br />

under 17 who are not accompanied by<br />

a parent or guardian. The report indicated<br />

a<br />

"slippage" figure of 75 percent.<br />

The survey, conduced secretly by WBBM<br />

film critic Gene Siskel and other members of<br />

the station, included 24 area theatres here.<br />

Siskel called the MPAA code "a sham"<br />

with regards to the barring of minors to<br />

R-rated films. Of the 24 theatres surveyed,<br />

children, ages 12 and 13, were admitted at<br />

18 of the theatres.<br />

Jack Valenti, MPAA president, said he<br />

COMING SOON...<br />

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would personally call the NATO president<br />

and urge him to discuss the situation with<br />

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also encouraged parents to call the theatres<br />

and voice their own complaints.<br />

AFI Given IBM Grant<br />

BEVERLY HILLS—The American Film<br />

Institute has received a $25,000 grant from<br />

IBM for the general support of the AFI<br />

Center for Advanced Film Studes in Beverly<br />

Hills.<br />

"This is an important grant for the American<br />

Film Institute because it shows concerned<br />

support for the Center for Advanced<br />

Film Studies from a major private corporation<br />

that is not in the film induslry," commented<br />

Peter Wert, director of d.-velopment<br />

for AFI.<br />

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SERVICES<br />

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schedules, passes, labels, etc. Write<br />

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PROMOTE YOtJR FILMS In restaura<br />

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JACK WINNINGHAM'S Cinema Concepts<br />

Ifice is now open. Telephone has been<br />

istalled. (815) 531-6545. Address: 3612<br />

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'all or write lor brochures.<br />

More Classified Listing<br />

On Inside Back Cover


From Football to Film Isnt Easy,<br />

But Joe Kapps Done It<br />

Joe Kapp<br />

By STU GOLDSTEIN<br />

Associate Editor<br />

KANSAS CITY—Joe Kapp has made ihe<br />

transition from football hero to movie actor<br />

;o associate producer<br />

.1 smooth one. He's<br />

made it a successful<br />

one, too. going from<br />

All-Pro quarterback<br />

to a succession of acting<br />

roles including<br />

parts in "The Longest<br />

Yard" and "Semi-<br />

Tough," both with<br />

Burt Reynolds. Now<br />

Kapp has turned his<br />

attention to the production<br />

side of film. Thanks to a little prodding<br />

from producer George Litto, Kapp is<br />

associate producer of Orion's "Over the<br />

Edge," being leleased through Warner Bros.<br />

The husky athlete-turned-actor execulive<br />

is eager to get his message out about "Over<br />

the Edge." The message is that the picture<br />

is<br />

for everybody. "Adults and young people<br />

will each get their own message from this<br />

film," Kapp believes. For young people<br />

(undoubtedly "Edge's" primary audience)<br />

there is the "message" of seeing kids like<br />

themselves on the screen, dealing with the<br />

contemporary peer pressures that Kapp calls<br />

"typical" for today's youth. For the adults,<br />

especially the parents. Kapp believes "Edge"<br />

is a "must-see" film that will allow them lo<br />

understand what today's kids are experiencing.<br />

A Typical Mixture<br />

Not all the kids in the picture are bad<br />

kids. The characters offer a rather typical<br />

potpourri of average middle-class American<br />

young people, Kapp believes. This "typical<br />

mixture" includes both good and bad kid.s<br />

youths that have already gone "over the<br />

edge" and one who is still "on the edge."<br />

"In fact, our working title was 'On Ihc<br />

Edge.' " explained Kapp. A central plot line<br />

in the film is the dilemma one character<br />

must face in trying to decide between peer<br />

pressure and parental guidance. He is, quite<br />

literally, "on the edge."<br />

There is a good deal of violence and drug<br />

usage depicted, subjects that Kapp believes<br />

arc rea.sons for parents to see the movie,<br />

too. "Drug use is everywhere," insists Kapp.<br />

"It's important for parents to realize this is<br />

going on." The film doesn't condone drug<br />

u.se, but in an attempt to relate to young<br />

audiences, some ambiguous "inside" humor<br />

has been included. "The humor in the picture<br />

may pass by the adults," Kapp admiiud.<br />

One such humorous incident concerns<br />

a 14-year old drug dealer who tells<br />

his customers (other teenagers) his prices<br />

must go up "due to inflation." The dealer<br />

in this case comes from a moderately affluent<br />

family, has extra money and his<br />

With 'Edge<br />

mother is seemingly unaware of what hei<br />

son's involved with.<br />

"These are the kids today." says Kapp.<br />

"They have money and this is what some<br />

of them do with it. These incidents are based<br />

on true occurrences." "Drug use is like<br />

white collar crime." he went on to explain.<br />

"It's there, but no one wants to talk about<br />

it." Kapp believes the situations that are<br />

depicted in the affluent suburban neighborhoods<br />

of "Over the Edge" are totally realistic.<br />

"Believe me, the picture is very much in<br />

tune with what's going on."<br />

No Violence Expected<br />

The violent aspect of "Over the Edge" is<br />

a big part of the film. Kapp, however, does<br />

not expect any violent outbreaks like those<br />

that occurred with "The Warriors" and<br />

other gang pictures. "No one in this picture<br />

is out to hurt another human being." Kapp<br />

related. "The only violence is that against<br />

property."<br />

The young actors recruited for the picture,<br />

are, for the most part, amateurs. One<br />

young actor, Matt Dillon, who Kapp says<br />

didn't change his name, reminds Kapp of<br />

a young Marlon Brando with his tough-guy<br />

mannerisms. Kapp credits director Jonathan<br />

Kaplan with bringing out the "realistic"<br />

acting styles as evidenced by Dillon and the<br />

other stars including Pamela Ludwig, Tom<br />

Fergus. Jeff Fleury and Vincent Spano, one<br />

of the few "professional" actors in the<br />

group.<br />

One of the main "messages" in the film,<br />

accoiding to Kapp, is the need for communication<br />

within the family. The main<br />

character in the movie, the one who's "on<br />

the edge," finally gets through to his parents<br />

when he gets into trouble. Then his<br />

father, who up to then had only been interested<br />

in furthering his career, finally<br />

begins to understand some of the problems<br />

his son has been facing.<br />

Problems Are Real<br />

"Many parents have related stories to me<br />

about how their own kids are 'on the edge.'<br />

Hopefully, this picture will scare them into<br />

seeing how real these problems are." Kapp<br />

also sa'd that<br />

working with the young actors<br />

has helped him to understand these problems<br />

himself, especially the kinds of pressures<br />

that could confront his own son, who<br />

is 15. "Hopefully, everyone will see a little<br />

bit of themselves in the picture."<br />

The film was produced on a $.1 million<br />

budget and was completed after 40 days<br />

of principal photography. All lensing was<br />

on location in Colorado, photographed by<br />

Andy Davis. Major ad campaigns for the<br />

picture includ; TV buys on youth-oriented<br />

programs. "Over the Edge" opened May 18<br />

in eight markets, with a soundtrack album<br />

scheduled for June. When asked about future<br />

projects, Kapp said there are other<br />

projects in the works with George Litto, the<br />

names of which will be announced in the<br />

future.<br />

Technicolor Reports<br />

Record Third Quarter<br />

LOS ANGELES — Technicolor Inc.<br />

reported<br />

net income for the quarter ended<br />

March 31, 1979, of $2,133,000 or $.73 per<br />

share, calculated on 2,932,877 average<br />

shares outstanding. For the third consecutive<br />

quarter, the company achieved its<br />

highest quarterly earnings and- earnings per<br />

share from operations. In the comparable<br />

period of the prior year, the company reported<br />

a net loss of $445,000 or $1.5 per<br />

share on 2,926,459 overage shares. Sales<br />

and other income were $40,737,000 as<br />

compared to $34,387,000 in the prior year.<br />

The net income increase was mainly due<br />

to a non-recurring charge to earnings made<br />

in the prior year of $1,786,000 or $.61<br />

per share, improved operating results at the<br />

company's professional film processing facility<br />

in Rome, the acquisition of all of the<br />

outstanding minority shares of The Vidtronics<br />

Company Inc. and increased sales<br />

activity at the company's North Hollywood<br />

professional film processing facility.<br />

Loews Reports 79 Percent<br />

Income Rise for Quarter<br />

NEW YORK—The Loews Corp. has<br />

reported<br />

its most profitable first quarter ever<br />

with net income rising 79 percent to $51.8<br />

million. Last yeai's report indicated $28.9<br />

million. Revenues rose 12.5 percent to $916<br />

million, up from $814 million during Ihe<br />

same period in 1978.<br />

These 1979 figures include investmeni<br />

gains of $12.3 million, or $1.07 per share,<br />

up from $3.1 million, or 26 cents per share.<br />

a year earlier.<br />

SUBSCRIPTION ORDER FORM<br />

BOXOFHCE:<br />

825 Van Brunt Blvd.<br />

Kansas City, Mo. 64 124<br />

Please enter my subscription to BOX-<br />

OFFICE.<br />

n 1 YEAR $15.00<br />

n 2 YEARS $28.00<br />

D Remittance Enclosed<br />

n Sond Invoice<br />

Outside U.S., Canada and Pan American<br />

Union, $25.00 Per Year.<br />

THEATRE<br />

STREET<br />

TOWN<br />

NAME<br />

ZIP CODE<br />

POSITION<br />

STATE<br />

May 21, 1979


(<br />

I !<br />

i<br />

co-production<br />

ductions.<br />

, Spain<br />

I<br />

I<br />

scripted<br />

K J^olluwood r^eport h<br />

^<br />

FILM PROJEaS<br />

Happy Birthday Gemini will begin shooting<br />

June 18 in Toronto. The Canadian feature<br />

will be produced by Alan King and<br />

Rupert Hitzik. Ralph Benner will direct.<br />

Madeline Kahn and Rita Moreno are already<br />

signed to star.<br />

The First Hello, to be produced by BM<br />

Filmcorp 1. is set to shoot Aug. 27. Lensing<br />

will take place in Banff, Alberta, with Harvey<br />

Hart directing from a script by Bud<br />

Townsend. Timothy Bottoms will star.<br />

Bruce Mallen will produce with Gene Slott<br />

set as executive producer.<br />

Principal photography on The Man With<br />

Bogart's Face commenced at MGM studios<br />

May 14. Feature is being filmed on a<br />

deal with Melvin Simon Pro-<br />

Robert Day has been set to direct.<br />

Lorimar Productions plans to begin loci.tion<br />

shooting in the fall in Los Angeles<br />

and New York on Saturday Night Knife and<br />

Gun Club. The urban comedy will be produced<br />

by Jerry Leider from a script by<br />

Arnold Schulman.<br />

Linton Productions plans to begin shooting<br />

in July on Knocking on Heaven's Door.<br />

Picture will be a $2 million project to be directed<br />

by John Linton who also co-wrote the<br />

screenplay with Stephen Aubery. The comedy<br />

will deal with the adventures of senior<br />

on The Threat. Dominique Sand will<br />

star in the contemporary adventure story<br />

by Fausto Canal.<br />

Otto Preminger plans shooting on location<br />

this summer on The Human Factor. Based<br />

on the novel by Graham Greene, story concerns<br />

British Secret Service activities in London<br />

and South Africa. Tom Stoppard wrote<br />

'the script. Already cast are Nicol Williamson,<br />

Richard Attenborough, Robert Morley,<br />

John Gielgud and New York model<br />

Iman.<br />

Charles Fries Productions plans to produce<br />

Crash of '79. Picture will be based on<br />

Paul Erdman's book to be adapted for the<br />

screen by David Sherwin. Fries and Malcolm<br />

Stuart will be executive producers.<br />

Warner Bros, has set a Sept. 1 start on<br />

location in the Southwest on Honeysuckle<br />

Rose. Story concerns a married, middleaged<br />

country-western singer who falls in<br />

love with a young singer. Country-western<br />

star Willie Nelson will make his starring<br />

debut in the role. Gene Taft wlil produce,<br />

lerry Schatzberg will direct. Nelson will<br />

A'rite and sing the original music for the<br />

film.<br />

Hollywood Blvd., story of the last years<br />

in the life of actress Barbara Peyton, will be<br />

produced by Kevin Casselman. Screenplay<br />

s by Ellis St. Joseph. Ray Ellis is writing<br />

he score.<br />

MAN International Productions plans to<br />

begin shooting early next year on the first<br />

of three films to be made during the next<br />

three years. The films will have a total budget<br />

of $22 million. First to go before the<br />

cameras in Europe will be the $8 million<br />

The Man Who Laugh.s. Other projects include<br />

The Devil Came to Dublin and The<br />

Yellow Bus.<br />

Section Eight, comedy-drama, will be<br />

made by Cy Chermak's Francy Productions.<br />

Story concerns a man who tries to rig a<br />

newspaper puzzle contest.<br />

Where the Buffalo Roam will begin production<br />

for Universal July 5. Peter Boyle<br />

and Bill Murray star. Art Linson will produce<br />

and direct from a screenplay by John<br />

Kaye. Picture will be fictionally drawn from<br />

events in the life of "Gonzo Journalist" Dr.<br />

Hunter S. Thompson.<br />

American Gigolo, starring Richard Gere<br />

and Lauren Hutton, has completed principal<br />

photography. Lensing took ten weeks in the<br />

Los Angeles area. A late 1979 release is<br />

scheduled.<br />

FEATURE<br />

CASTING<br />

Richard Roundtree has a starring role in<br />

Oh, Inchon. Story is a drama about the Ko-<br />

citizens, their romances and eccentricities. rean War. Filming will commence May 28<br />

Producer Jerry B. Wheeler is scheduling a in Korea. Terence Young is director.<br />

start this summer in the U.S., France and Buck Taylor will play Dynamite Dick in<br />

Cattle Annie and Little Britches. Picture is<br />

now shooting in Durango, Mexico.<br />

Franco Nero, Olivia Hussey, Victor<br />

Buono and Herbert Lorn have been cast in<br />

The Man With Bogart's Face. Shooting began<br />

May 14.<br />

13-year old newcomer, has<br />

been chosen by producers Richard Zanuck<br />

and David Brown to play Michael Caine's<br />

son in The Island. Lensing began May 14.<br />

Los Angeles newscaster Larry Attebery<br />

has been cast as a TV newscaster in MGM's<br />

Captain Avenger.<br />

Jeffrey Frank,<br />

Argentina Brunette, Ralph Manza and<br />

Peggy Mondo will portray members of the<br />

same family who gather for the funeral of<br />

their young cousin in<br />

Fatso.<br />

Rhonda Fleming has been signed for a<br />

featured role in Universal's The Return of<br />

Maxwell Smart. She will play Edith Von<br />

Secondburg, an ex-model. Sylvia Kristel will<br />

play Agent 34 in the movie.<br />

George Dzundza, fresh from his role in<br />

"The Deer Hunter." has been signed to join<br />

Robert Redford and Yaphet Kotto in Brubaker.<br />

Harry Hamlin has signed for a role in<br />

MGMs Clash of the Titans.<br />

Rodeo champion Kenny Call will make<br />

his film debut in Hemdale's Cattle Annie<br />

and Little Britches.<br />

TECHNICAL<br />

ASSIGNMENTS<br />

Bill Conli will compose the nuisieal score<br />

lor Senator. Alan Alda stars for Universal.<br />

Designer Jean-Pierre Dorlcac will do the<br />

coslimies for Somewhere in Time and Blue<br />

Lagoon.<br />

Cathlecn Stimmers will serve as associate<br />

producer for Wind River.<br />

Joe Camp has signed Stan Frcberg to<br />

develop the radio advertising campaign for<br />

Mulberry Square's The Double McGuffin.<br />

John G. Avildsen will direct Fu Manchu,<br />

to be produced bu Zev Braun and Leland<br />

Nolan for Orion Pictures, Peter Sellers will<br />

play the dual role of Fu Manchu and Inspector<br />

Nayland Smith.<br />

Felton Jarvis, producer of all of Elvis<br />

Presley's records since 1965, will produce<br />

the vocal track for The King of Rock 'n<br />

Roll.<br />

John Ramos will wear two hats for Coal<br />

Miner's Daughter, serving as assistant prop<br />

master and playing a singing star who goes<br />

berserk.<br />

Francis Coppola's American Zoetrope<br />

Company will supervise post-production on<br />

MGM's Hide in Plain Sight. Release of the<br />

film has been recheduled from its original<br />

August date in order to complete post-production<br />

chores.<br />

Henry Mancini and Bob Wells will write<br />

a third song for Orion Picture's 10. Mancini<br />

and Wells have already written two<br />

songs for the film.<br />

ACQUISITIONS<br />

Lou Reda Productions: Option picked up<br />

on The Plot to Impeach William O. Douglas.<br />

Story is a soon-to-be-published book<br />

written by Chicago attorney-author Luis<br />

Kutner.<br />

Edward Shaw Productions; Obtained an<br />

option on the life story of space pioneer<br />

Wernher Von Braun, based on the biography<br />

by Eiik Bergant. Shaw plans to produce<br />

the film version, aiming for a spring<br />

1980 start in Germany.<br />

Steven North; Option taken on Bob Levinson's<br />

novel. Presumed Living, a contemporary<br />

black comedy.<br />

DISTRIBUTION<br />

Group I Films: Worldwide rights to<br />

Clonus, PG-rated science fiction thriller starring<br />

Peter Graves, Keenan Wynn and Dick<br />

Sargent. Test marketing in July.<br />

Cinema Shares Int'l; Agreement made<br />

with Cal-Am .'\rtists to handle foreign representation<br />

of Goodbye Franklin High and<br />

One Man Jury.<br />

Lestrig Trading Company; Italian Stallion,<br />

starring Sylvestor Stallone, purchased from<br />

Stallion Releasing for distribution in Australia,<br />

New Zealand and Pacific Islands.<br />

30X0FFICE May 1979


720<br />

BOXOFFICE BAROMETER<br />

This chart records the performance o( current attractions in the opening week of their first runs in<br />

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs<br />

are reported, ratings ore added and averages revised. Computation is in terms of percentage in<br />

relation to overage grosses os determined by the theatre managers. With 100 per cent os overage,<br />

the figures show the gioss ratings above or below that mark. (Asterisk * denotes combination bills.)<br />

i^^^HT^^HH


1<br />

knowledged<br />

I<br />

rock<br />

I<br />

I this<br />

'<br />

UFE.<br />

I<br />

foreign<br />

NEW<br />

YORK<br />

gOLTERS & ROSKIN Inc. has been retained<br />

as public relations consultant in<br />

the New Jersey Motion Picture and Television<br />

Development Commission, it was announced<br />

by Sidney Kingsley and Joseph<br />

Friedman, chairman and executive director,<br />

respectively, of the commission.<br />

•<br />

Charles<br />

Green has been appoinlecl Easlcin<br />

advertising manager for United Artists.<br />

II lias been announced by Edward P. Seii^cnfeld.<br />

vice president for advertising and<br />

piihlicity. He had been serving as New York<br />

advertising manager since July, 1977. and<br />

had joined UA in May, 1974. as a member<br />

ol the advertising department.<br />

•<br />

I he Spectacolor sign on the Times Tower<br />

helped promote the National Theatre booking<br />

of "Love at First Bite," it has been acby<br />

American International. A<br />

radio station in Babylon, Long Island,<br />

WBAB, reports that its offer of T-shirts with<br />

the "Love" logo resulted in its best promotional<br />

response. Postcards for the T-shirts<br />

came in from as far away as Connecticut.<br />

The phenomenal film opens in more than<br />

100 showcase theatres May 5.<br />

tended business trip, the first stop being at<br />

Cannes, where he stayed at the Hotel Majestic.<br />

He then proceeds to Paris. Rome. Miiiiich.<br />

Madrid and London to meet willi<br />

officers of the various production and di.s-<br />

Iribution companies represented here by<br />

He is also engaged in the followup on<br />

sales of "Kentucky Fried Movie."<br />

which had extremely successful premiere cii-<br />

gagements in Holland. Japan and the United<br />

1<br />

Kingdom.<br />

•<br />

In the magazines; May's Films in Review<br />

is the Academy Award issue, with articles<br />

on the 51st Academy Awards presentations,<br />

the special Oscar given to the Museum ol<br />

Modern Art and the career of actor Conrad<br />

Nagel, who was one of the founders of the<br />

Academy of Motion Picture Arts and Sciences.<br />

Other articles inchide the career ot<br />

Barbara Hale and the television appearances<br />

of Anne Baxter.<br />

•<br />

Continuing on showcase, both mini and<br />

maxi, are "Dawn of the Dead," "The Sileiii<br />

Partner." "Last Embrace." "The Deer Hunter."<br />

"The Exorcist." "The Champ." "Coming<br />

Home." "Manhattan." "Norma Rac."<br />

"Hair" and "Love at First Bite." Avco Embassy's<br />

"Winter KilLt" opened a 50-theatre<br />

break May 18, including the Cinema II and<br />

National.<br />

•<br />

In the magazines: Films in Review for<br />

April features a career article on silent star<br />

Billie Dove by DeWitt Bodeen, and an interview<br />

on Abbott and Costello by their<br />

biographer Bob Thomas, as conducted by<br />

Jeffrey Elliot. William K. Everson's "Re-<br />

discovery" section focuses on George Arliss'<br />

career and his film "Old English"<br />

(1930).<br />

Bookers Luncheon Is Scene<br />

Of Awards. Speeches, Plugs<br />

By JOHN COCCHl<br />

Eastern Editor<br />

NEW YORK—The I<br />

.Mb annual Academy<br />

Award Sweepstakes Luncheon of the<br />

Motion Picture Bookers Club was held April<br />

24 at Rosoffs here, with veteran New Yoik<br />

Post film reviewer Archer Winsten as guest<br />

speaker and surprise appearances by Peter<br />

Bogdanovich and Ben Gazzara. Master of<br />

ceremonies Ralph Donnelly, who heads<br />

Cinema 5, announced that the Sweepstakes<br />

winners were Denise Dorsey of Gulf +<br />

Western, first prize; Becky Schoenfeld, second<br />

prize, and Walter Powell of Georgia,<br />

third prize.<br />

Donnelly introduced Bogdanovich and<br />

Gazzara, director and star respectively of<br />

the New World Pictures release "Saint<br />

Jack." Gazzara thanked Donnelly for arranging<br />

the booking at Cinema I and foi<br />

the sendoff he expected that the film would<br />

have. After saying that there had been a<br />

tew problems with the film but that everything<br />

had "turned out okay," Bogdanovich<br />

emphasized that Donnelly's belief in the film<br />

meant a great deal to him. He thanked Don-<br />

•<br />

Among the many executives attendinis nelly for his "intelligent courage" in putting<br />

the film into Cinema I and then stated<br />

year's is Cannes Film Festival Mimio<br />

Podhorzer. president of United Film Enterprises.<br />

he would keep a close relationship with<br />

that<br />

Inc. He departed May 8 for an ex-<br />

exhibitors as a result of his experiences<br />

with<br />

the film.<br />

Still plugging the film. Bogdanovich mentioned<br />

that advance word on it was good<br />

(later reviews included some very favorable<br />

quotes). In parting, he quoted Howard<br />

pital, was in Kansas City and would receive<br />

the check on May 22.<br />

BUFFALO<br />

Last Embrace' is a solid B picture." said<br />

reviewer Patricia Ward Bicderman of<br />

the Courier-Express. But she added that the<br />

movie "develops a mild case of the shakes<br />

as it moves toward a climactic confrontation<br />

at Niagara Falls." Of the three films shot on<br />

location here last year, "Last Embrace" is<br />

the first to actually appear on area screens.<br />

"Hide in Plain Sight" is in post-production<br />

limbo and "Search and Destroy," a Canadian<br />

quickie about Vietnam vets, has disappeared<br />

without a trace.<br />

Jeff Simon of The News wrote of "Manhattan":<br />

"This is Woody Allen's best movie<br />

—not the funniest, although funny enough.<br />

It can cause crowds to clap and cheer at the<br />

end, happy to be alive and human."<br />

Warner Bros, took full-page ads in The<br />

News and Courier-Express to tell about<br />

their "major Hollywood preview" of "A<br />

Little Romance" May 4-5 at the Holiday 2<br />

Theatre.<br />

According to one report, wrote Doug<br />

Smith in the Courier-Express, an audience<br />

for "Old Boyfriends" stood and cheered the<br />

end of the picture on opening day. It<br />

wasn't<br />

the picture they were cheering, according to<br />

Smith, just the fact that it was over. He<br />

adds that "for a specialized audience, it<br />

would have some appeal."<br />

New films on local screens: "The Last<br />

Embrace," "Manhattan." "The Silent Partner,"<br />

"Dawn of the Dead." "Tourist Trap"<br />

and "Dreamer."<br />

A mini-festival of films by Poland's lead-<br />

Hawks' advice to him, "Just make pictures<br />

ing director Andrzej Wajda was shown at<br />

you'll never be unhappy."<br />

Both Bogdanovich and Gazzara had the Lincoln Theatre May 4-5, including<br />

that make money and<br />

been attending all screenings of the film and "Man of Marble" and "The Promised<br />

were making numerous appearances in connection<br />

Land." The festival continued through May<br />

with it. Donnelly pointed out. Then 19.<br />

Mancuso was given a special "Oscar" for<br />

his Sweepstakes efforts and said he had<br />

postponed a trip to Kansas City for Show-A-<br />

Rama to be there. Martin Newman, who<br />

was to have been presented a check from<br />

the club for the benefit of Will Rogers Hos-<br />

Temporarily, Rules Judge,<br />

Debbie Can Still Do Akron<br />

AKRON. Ohio—Summit County Common<br />

Pleas Judge John W. Reece dismissed<br />

on April 30 the city of Akron's attempt to<br />

ban the showing of "Debbie Does Dallas"<br />

at the Art Theatre. The city sought an injunction<br />

against showing of the film, and<br />

asked that the print of the film be confiscated.<br />

Judge Reece ruled that the same materials<br />

are already involved in criminal charges<br />

of pandering obscenity, and thus cannot be<br />

brought before the court for civil action.<br />

Akron police seized the film April 10. and<br />

employees were charged with pandering obscenity,<br />

the charges now pending in Municipal<br />

Court.<br />

DESIGN • ENGINEERING • CONSTRUCTION<br />

WE NEVER I^ISSED AN OPENING"<br />

ASK AROUND<br />

cHinmnn KRicGCflj<br />

(516)569-1990<br />

BOXOFFICE :: May 21, 1979<br />

E-l


New York<br />

(A\ci.is.' \SLvk!\ giosM^'s lollou Ihc.ilic)<br />

An Almost Perfect (Para). Trans-Lux<br />

East (8.500), 3rd wk 12.000<br />

The American Game (World Northal).<br />

Cinema II (6.000). 3rd wk 5.000<br />

Fedora (UA). Cinema Studio I<br />

(5.0001 4th wk 11.895<br />

Get Out Your Handkerchiefs (New<br />

Line). Paris (9.000). 21st wk. .. 8.000<br />

A Little Romance (Orion-WB). Sutton<br />

(9.000), 3rd wk 27,500<br />

Love on the Run (New World). Coronet<br />

(9.650). 5th wk 6.900<br />

Manhattan (UA). 9 theatres.<br />

3rd wk 354.570<br />

Saint Jack (New World). Cinema I<br />

(10.400). 3rd wk 32.545<br />

The Silent Partner (EMC). 65 theatres.<br />

1st wk 295,000<br />

Teresa the Thief (World Northal).<br />

Gemini I (7.500). 1st wk 1 1,350<br />

Cleveland<br />

The Champ (UA). 5 theatres. 5th wk. . . 145<br />

The China Syndrome (Col). 5 theatres.<br />

9th wk 85<br />

Halk>ween (SR). 2 theatres. 9th wk. ... 145<br />

The Last Embrace (UA), 6 theatres,<br />

1st wk 80<br />

Love at First Bite (AD, 5 theatres,<br />

2nd wk 225<br />

Perfect Couple (20th-Fox). 5 theatres,<br />

1st wk 40<br />

Richard Pryor—Live in Concert (SEE),<br />

4 theatres, 1st wk 400<br />

Star Crash (SR). 3 theatres. 1st wk 170<br />

Superman (WB). 3 theatres, 21st wk. . . 100<br />

Columbus<br />

The Champ (UA), 2 theatres. 5th wk. . .200<br />

The China Syndrome (Col). 3 theatres,<br />

8th wk 120<br />

Dawn of the Dead (SR), Raintree,<br />

3rd wk 300<br />

The Deer Hunter (Univ). 2 theatres.<br />

11th wk 195<br />

The Glacier Fox (SR). Cinema North,<br />

1st wk 75<br />

Hurricane (Para), Raintree, 4th wk. . . . 150<br />

Hair (UA), Continent, 6th wk 200<br />

The Last Embrace (UA), Great Western,<br />

1st wk 50<br />

Love at First Bite (AI), 3 theatres,<br />

2nd wk 240<br />

Norma Rae (20th-Fox), 3 theatres,<br />

4th wk 100<br />

[SRIN I i PIO Wir"'<br />

WINDOW CARDS /CAL IDARS /PROGRAMS<br />

ADVERTISING CO<br />

H0X626, OMAHA, NE 68101 •102 453-6160<br />

B(>^tr<br />

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Richard Prjor—Live in Concert<br />

125<br />

(SEE), Continent, 250<br />

I 1th wk<br />

The Promise (Univ). 2 theatres. 5th wk. 180<br />

Silent Partner (SR). Raintree. 6th wk. . .420<br />

Superman (WB). 2 theatres. 21st wk. . . 50<br />

Cincinnati<br />

Buck Rogers in the 25th Century (Univ).<br />

3 theatres. 6th wk 225<br />

The Champ (UA). 3 theatres. 5th wk. . .375<br />

The China Syndrome (Col), 3 theatres,<br />

8th wk 350<br />

The Deer Hunter (Univ). 3 theatres.<br />

nth wk 500<br />

Dawn of the Dead (SR). Showcase.<br />

3rd wk 375<br />

Fast Break (Col). 3 theatres, 8th wk. . . 175<br />

The Glacier Fox (SR), Showcase,<br />

1st wk 150<br />

Hair (UA), Showcase, 6th wk 200<br />

Hurricane (Para), Showcase, 4th wk. . .400<br />

The Innocent (SR). Studio. 3rd wk 100<br />

Love at First Bite (AI), Showcase,<br />

4th wk 450<br />

Old Boyfriends (Avco). 2 theatres,<br />

2nd wk 275<br />

Norma Rae (20th-Fox), Showcase,<br />

8th wk 200<br />

The Promise (Univ). 4 theatres,<br />

4th wk 300<br />

Richard Pryor—Live in Concert (SEE).<br />

2 theatres. 12th wk 1 50<br />

Same Time, Next Year (Univ).<br />

Showcase, 13th wk I 50<br />

Superman (WB), 2 theatres, 20th wk. . .350<br />

Buffalo<br />

The Bell Jar (Avco). 1 theatre,<br />

1st wk. 65<br />

Buck Rogers in the 25th Century<br />

(Univ). 1 theatre. 5th wk 100<br />

7 th wk 100<br />

The Deer Hunter (Univ). I theatre.<br />

10th wk 250<br />

Hair (UA). 1 theatre. 6th wk 75<br />

Love at First Bite (AI), 3 theatres.<br />

1st wk 230<br />

Old Boyfriends (Avco), 2 theatres,<br />

1st wk 200<br />

A Perfect Couple (20th-Fox),<br />

1 theatre. 2nd wk 65<br />

The Promise (Univ). 2 theatres,<br />

2nd wk<br />

I 25<br />

f AiViUSEMENTkCDRP.<br />

BUFFALO, NY.<br />

IV ond Pittsburgh<br />

2 CRAIG CLARK<br />

Richard Pryor—Live in Concert (SEE),<br />

1 theatre, 9th wk 65<br />

Superman (WB), 1 theatre, 20th wk. . . .200<br />

Baltimore<br />

The Champ (UA). Cinema II.<br />

5th wk 90<br />

The China Syndrome (Col),<br />

Westview IV. 8th wk 80<br />

The Deer Hunter (Univ)<br />

Towson, 11 th wk 250<br />

Patterson II. 5th wk 35<br />

The Last Embrace (UA). Cinema 1.<br />

1st wk 40<br />

Love at First Bite (AI). Westview I.<br />

Patterson I. 2nd wk 1 30<br />

Manhattan (Univ). Westview II.<br />

1st wk 150<br />

Norma Rae (20th-Fox). Westview III,<br />

7th wk 40<br />

Old Boyfriends (Avco), Senator,<br />

1st wk 35<br />

New Haven<br />

Beyond the Door #2 (Film Ventures).<br />

Milford Twin Drive-In II. 1st wk. ... 165<br />

Bread and Chocolate (World Northal).<br />

Lincoln. 1 st wk 200<br />

Buck Rogers in the 25th Century (Univ).<br />

Milford II. 6th wk 75<br />

The Champ (MGM-UA). Showcase V.<br />

5th wk 75<br />

The China Syndrome (Col), Milford I.<br />

8th wk 150<br />

The Deer Hunter (Univ), Showcase IV.<br />

9th wk 175<br />

Firepower (Associated Film), Milford<br />

Twin Drive-In I. 1st wk 200<br />

Love at First Bite (AI), Cinemart II.<br />

3rd wk 135<br />

Manhattan (UA). Showcase I. 1st wk. . .525<br />

Norma Rae (20th-Fox). York Square<br />

Cinema. 4th wk 1 85<br />

The Promise (Univ), Showcase III,<br />

2nd wk 125<br />

The Silent Partner (EMC), Showcase<br />

II. 1st wk 25(y<br />

1<br />

I<br />

Hartford<br />

Beyond the Door #2 (Film Ventures), "<br />

3 theatres. 1st wk 175<br />

The Champ (UA). 3 theatres.<br />

The Champ (MGM-UA), Showcase VI,<br />

3rd wk 150 5th wk 100<br />

The China Syndrome (Col). 3 theatres. The China Syndrome (Col). 3 theatres.<br />

." 8th wk. 175<br />

The Deer Hunter (Univ). Showcase III.<br />

9th wk 185<br />

The Innocent (Analysis), 3 theatres,<br />

1st wk 200<br />

The Last Embrace (UA). Cinema City<br />

III. Elm II. 1st wk 175<br />

Love at First Bite (AI), Showcase V,<br />

4th wk 125<br />

Manhattan (UA), Showcase I,<br />

1st wk 500<br />

Norma Rae (20th-Fox), Cinema City I.<br />

Elm I. 5th wk 135<br />

Picnic at Hanging Rock (Atlantic).<br />

.'\iheneum Cinema. 5th wk 100<br />

The Promise (LIniv). 3 theatres.<br />

2nd wk 75<br />

Richard Pryoi^Live in Concert (SEE).<br />

Showcase IV. 2nd wk 250<br />

Ihe .Silent Partner (EMC), Showcase II.<br />

Isl wk 275<br />

BOXOFFICE Ma' M. 1979


WASHINGTON<br />

a mong the pack of area boxoffice openings,<br />

first runs and revivals is Warner Bros,<br />

release of "A Little Romance," starring<br />

Laurence Olivier, produced by Yves Rousset-Rouard<br />

and Robert L. Crawford and directed<br />

by George Roy Hill, and playing at<br />

five theatres. Appearing at 15 theatres is<br />

"Firepower," starring Sophia Loren and<br />

James Coburn, which was filmed partly on<br />

location in Washington by Michael Winner.<br />

"Dawn of the Dead," appearing in two<br />

theatres, has no rating from the MPAA.<br />

but the national distributor. United Film,<br />

and the local distributor, Wheeler Film,<br />

have urged theatre owners to admit no one<br />

under 17.<br />

Tiercial engagement started the next day at<br />

nine theatres.<br />

M. David Levy, owner and operator of<br />

wo Washington area theatres, the College<br />

Park and the Key in Georgetown, has taken<br />

5ver the Charles Theatre in Baltimore. The<br />

urogram policy will be repertory, revival<br />

.eries and pseudo-neglected American and<br />

oreign language first<br />

runs.<br />

Roth Theatres had a Mother's Day matilee<br />

promotion of $5 admission for the enire<br />

family, regardless of size, provided the<br />

nether of the family purchased the ticket at<br />

he boxoffice.<br />

The Post's Gary Arnold: "If the price<br />

loesn't turn out to be exorbitant, (I hope)<br />

me of the local revival houses will consisder<br />

he Howard Hughes package recently acluired<br />

by Universal. The eight titles<br />

include<br />

Hell's Angels,' 'Scarface,' 'The Outlaw,'<br />

'reston Sturges' 'Mad Wednesday' and 'The<br />

'reshman,' starring Harold Lloyd."<br />

"The Evictors," another horror story, has<br />

een booked into the Ontario Theatre.<br />

PITTSBURGH<br />

The genera] membership meeting of<br />

ATO of West Pennsylvania will be held<br />

the Marriott Inn, Greentree, June 14.<br />

unch and dinner are being offered. There<br />

)XOFFICE :: May 21, 1979<br />

be election of officers and members of quirer, in reviewing "Boulevard Nights,"<br />

it finds to be "a movie in which Hollywood<br />

the board of directors. This is the original<br />

and oldest service exhibitor organization,<br />

now in its 73rd year.<br />

CINCINNATI<br />

TJniversal held a tradcsneak of Peter Sellers'<br />

version of the adventure classic<br />

"Prisoner of Zenda" on May 14 at the Valley<br />

Cinema.<br />

A number of reissues are now on view<br />

Saddles," "Coming Home" and Oh, God!"<br />

Saddles, "Coming Home" and "Oh, God!"<br />

Drive-ins unveiled "The Warriors," Roman<br />

Polanski's "Forbidden Dreams," "Every<br />

Which Way But Loose" and "Richard Pryor<br />

—Live in Concert."<br />

Columbia held a gala premiere of "Hanover<br />

Street" on May 17 to benefit the American<br />

Roger<br />

friends"<br />

Grooms<br />

in the Cincinnati<br />

reviewing<br />

Enquirier<br />

"Old Boy-<br />

said,<br />

Red Cross, District of Columbia chap-<br />

ter. Included in the $30-a-person ticket were<br />

"Talia Shire<br />

as a young<br />

gives<br />

clinical<br />

a bravura performance<br />

psychologist limping<br />

3 wine and cheese party hosted by Neiman away from a shattered marriage . . . But<br />

Marcus at Mazza Gallerie, the 8 p.m. dispite beautiful and risk-taking performances,<br />

screening at General Cinema's Jennifer Cinand<br />

innovative and thoughtful direction,<br />

a provocative script, 'Old Boyfriends'<br />

5ma, and an after-theatre supper at The<br />

Magic Pan. "Hanover Street's" area com- remains a quizzical, almost-made-it film."<br />

Mid States again held Friday and Satiuday<br />

evening sneak previews of Orion's "A<br />

Little Romance" with Laurence Olivier and<br />

Sally Kellerman. This was a "holdover" for<br />

the sneak, of sorts, since the week before<br />

the Kenwood and Studio had held screenings.<br />

Northgate hosted the latest unreeling.<br />

Advertising proclaimed that the additional<br />

preview was for "those who couldn't gel<br />

in" previously.<br />

Avco's new comedy "A Very Big Withdrawal,"<br />

was also sneaked Friday at Kenwood<br />

Mall.<br />

The Palace, a former RKO film house<br />

that was reopened last October after restoration<br />

and polishing to feature major live entertainment,<br />

has been leased to a trio of new<br />

investors. They are Dino Santangelo, Jules<br />

Balkin, and Larry Dolan, and they plan lo<br />

continue featuring live<br />

entertainment.<br />

PHILADELPHIA<br />

Toe Adcock in the Philadelphia Bulletin, in<br />

reviewing "The 5th Musketeer," says:<br />

"There's a lot of fun in this movie for two<br />

sorts of people—those who like romantic<br />

lots of action adventures with swordplay<br />

bill<br />

Juccess of the NATO anti-blind bidding<br />

and those who like<br />

in the seems assured Pennsylvania<br />

fancy millinery." But<br />

Desmond Ryan in the Philadelphia Inquirer<br />

leneral Assembly. Reintroduced after it<br />

felt it suffered from "the usual dimwitted<br />

arrangements and stilted dialogue that afflict<br />

as held in Senate committee and thus<br />

iUed last year, the measure is now Senate<br />

films made for the widest possible in-<br />

ill 702 and has the signatures of 26 senaternational<br />

audiences."<br />

)rs as sponsors, being in itself assurance<br />

Glassboro (N.J.) Borough Council approved<br />

f passage. The House last year favored the<br />

an ordinance which may bring cable<br />

roposal nearly unanimously, thus no probm<br />

is expected there.<br />

television to the area as early as this summer.<br />

CATV Associates of Woodbury (N.J.)<br />

was awarded the franchise to install the system.<br />

Desmond Ryan in the Philadelphia In-<br />

has reduced Chicano to the merely chic."<br />

And Joe Baltake of the Daily News says it<br />

is "the best 1961 movie made in 1979 . . .<br />

I he plot is imitative of 'West Side Story.'<br />

but willioiil the benefit of entertainment<br />

Variety Club Women's Evening Group is<br />

planning a Disco Evening at Emerald City<br />

in June. Maxinc Orloff is in charge of tickets<br />

for the charity event.<br />

Janet Margolin was in town to meet the<br />

press for personality interviews in connection<br />

with her co-starring role in "The Last<br />

Embrace," which opened at Budco's Regency<br />

Theatre.<br />

Pic's Fabulous Bonus Offer:


Spotlight on New England<br />

RHODE ISLAND<br />

j^nother Plantation state underskycr is Lxing<br />

phased out. Cranston mayor Edward<br />

D. DiPrete disclosed that a niiilli-miliion<br />

dollar shopping and commercial complex<br />

will be developed on the site ol the<br />

Cranston Drive-ln. CranWar Associates, the<br />

developers, are readying plans for 100,300<br />

square feet of buildings to house a home<br />

improvement center, shops, a department<br />

store, offices and a restaurant.<br />

The Redslone Showcase Cinemas 6, Seekonk.<br />

had a sneak preview of EMC Films"<br />

"The Silent Partner."<br />

Veteran film director Martin Ritt. talking<br />

with the Rhode Island media aboaut 20th-<br />

Fox's "Norma Rae." summed up his feelings:<br />

"I'm interested in doing what I feel is<br />

right for me to do and if I'm lucky enough<br />

along the way to illuminate the human condition.<br />

I feel I've done a good year's work."<br />

SPRINGFIELD<br />

pilm Ventures Intemationars "Beyond the<br />

Door #2" had a saturation premiere<br />

across western Massachusetts, backed by<br />

large-scale advance and current newspaper<br />

advertising.<br />

J. Homer Flatten, 85, a former<br />

treasurer of the Motion Picture Producers<br />

and Distributors Assn. (predecessor organization<br />

of the Motion Picture Assn. of<br />

America), died May 5 at his home in Sheffield<br />

after a long illness.<br />

HARTFORD<br />

{Richard J. Wilson, vice president, SBC<br />

Management Corp., seems to have<br />

free.<br />

WORCESTER<br />

Yhe Edgemere Drive-In, off Rte. 20, held<br />

over a Paramount doublebill composed<br />

of current release "Up in Smoke," and 1968<br />

Jane Fonda film "Barbarella," for what was<br />

advertised as a "a second record week." Admission<br />

was $5 per carload.<br />

NEW HAVEN<br />

Qeneral Cinema Corp. had an unusual<br />

sneak preview approach for Warner<br />

Bros.' Orion Pictures release, "A Little Romance,"<br />

starring Sir Laurence Olivier and<br />

views are slated for one e\<br />

tion.<br />

VERMONT<br />

Sally Kellerman. The PG-rated attraction<br />

was previewed on two consecutive nights ta<br />

Friday and Saturday) in auditorium one.<br />

GCC's Milford Cinemas 2. Normally, prc-<br />

[Jnited Artists slotted Vermont premiere of<br />

Woody Allen's "Manhattan" into Merrill<br />

Theatre Corp.'s Merrill's Showcase 3,<br />

South Burlington. New World Pictures'<br />

"Star Crash" premiered at the same circuit's<br />

Essex Twin Cinema, Essex Junction.<br />

iVEr BRITAIN<br />

Yhe Berlin Drive-In Theatre scheduled the<br />

1979 season's first six-feature program,<br />

composed of half a dozen states-rights, X-<br />

rated releases, for Memorial Day weekend.<br />

The underskyer advertises "The Best in<br />

XXX Adult Motion Picture Entertainment."<br />

Discussion continues on conversion of<br />

Perakos Theatres Associates' downtown<br />

Palace to a community effort, accompanied<br />

by name change to The Opera House. Kenneth<br />

Larson of New Britain in a letter to<br />

the editor of The Herald pointed up a strong<br />

need for "a defined use with an economic<br />

motive for its sponsors and investors, and<br />

the financial, promotional and creative connections<br />

with the theatrical industry."<br />

NITE/TOFCO Will Reduce<br />

Film Rentals. Scott Says<br />

By ALLEN M. WIDEM<br />

Regional Correspondent<br />

WORCESTER, Mass.—Independent New<br />

England exhibitor Phillip J. Scott believes<br />

that the recently announced pact by the National<br />

Independent Theatre Exhibitors<br />

Assn. with a group of Canadian film<br />

investors<br />

may well spark film rental reduction<br />

for exhibition.<br />

Scott, current board chairman of NITE ol<br />

New England, told the media that the promise<br />

of the Canadian-based Theatre Owners<br />

latched on to a markedly appealing gimmick<br />

with umpteen weekend midnight screenings<br />

of 20th-Fox's "The Rocky Horror Picture<br />

Show" at the in-town Cinema City 4. The<br />

Film<br />

"top-quality,<br />

Cooperative<br />

first-run<br />

to provide<br />

features"<br />

at<br />

during<br />

least 75<br />

the<br />

next decade, serves to avoid many trade<br />

first 25 patrons in costume are admitted<br />

practices that gall NITE membership, including<br />

blind bidding.<br />

Scott also hopes that the influx of Canadian<br />

product will reduce the cost of film<br />

for exhibitors. "It's the old story," he adds,<br />

"of supply and demand."<br />

Scott also told the media: "Canada is<br />

really<br />

trying to get film production to grow.<br />

And right now the biggest advantage to producing<br />

a film in Canada are tax breaks.<br />

While the United States has done away with<br />

a lot of its tax credits for filmmaking, Canada<br />

is still allowing big write-offs."<br />

He said that major filmmaking facilities<br />

have been developed in Canada, with promise<br />

of more to come.<br />

Overall, Scott said, the NITE/TOFCO<br />

plan provides a sound approach for exhibition<br />

in these trying times. "We'll be getting<br />

these films," he said, "at much lower rates<br />

than what we could gel Ihcm ihrouL'h major<br />

film companies."<br />

MILWAUKEE<br />

Chelmon Masce has taken a lease on the<br />

long-standing Towne Theatre at Third<br />

and Wisconsin Ave., and as of May 1 1 was<br />

to operate it as a kung-fu-type, action-flick<br />

house. He retains operation of the Strand<br />

Theatre, which is located in a building on<br />

Wisconsin Avenue that is to be razed sometime<br />

during the summer to make room for<br />

a project of an undisclosed nature. In the<br />

weeks and months of operation that remain,<br />

Masce told <strong>Boxoffice</strong> he stills hopes to feature<br />

mostly vintage films such as those he<br />

has screened in recent months: "The Wizard<br />

of Oz," "South Pacific" and "The Sound of<br />

Music." Shelmon also owns and operates the<br />

Countryside Twins in Muskego only a few<br />

miles from Milwaukee. Concessions Services<br />

of Chicago will handle the concession operations<br />

in all three houses.<br />

Meanwhile the Christian Cinema Inc., for<br />

whom Bryant Alexander had taken a lease<br />

on the Towne Theatre last fall in order to<br />

run religious movies aind live stage entertainment,<br />

has decided to move its operations to<br />

the Uptown Theatre at 49th and North<br />

Ave.<br />

Art Heling, local office manager for Al.<br />

held a special tradescreening of "Sunnyside"<br />

starring Joey Travolta at the Centre<br />

Screening Room May 8. An action adventure<br />

film, this one manages to mix a lew<br />

moments of tender romance plus a G-raied<br />

surprise birthday party for Mama with<br />

some of the foulest language and wanton<br />

killing episodes ever seen in an R-rated<br />

flick. It comes off tougher than "The Warriors."<br />

The 50th anniversary of the Avalon Theatre<br />

was celebrated the evening of May 9<br />

with a silent movie and a Wurlitzer pipe<br />

organ show.<br />

BALTIMORE<br />

pilms starting April 27 were "Old Boyfriends"<br />

at the Campus Hills, Liberty,<br />

Northpoint Plaza and Senator: "Love at<br />

First Bite" at Harford Mall. Jumpers. Mayfair,<br />

Patterson, Rotunda, Timonium and<br />

Westview, and "The Psychic" plus "Amuck"<br />

at the Edmonson and Bengies drive-ins.<br />

Allan Ripp of the News American staff,<br />

in reviewing "Love at First Bite," had this<br />

to say: "The name of the movie is 'Love at<br />

First Bite,' but you'll have to wait until the<br />

first laugh to fall for this thoroughly lovable<br />

vampire flick . . . Everything about (it)<br />

is<br />

perfect."<br />

"Boulevard Nights" started May 2 at the<br />

New Theatre with an all-day preview of<br />

"Circle of Iron."<br />

Three shows are presently being presented<br />

at The Town simultaneously. They are:<br />

"Chinatown Kid." "Three the Hard Way"<br />

and "Bruce Lee Fights Back From the<br />

Grave."<br />

E-4<br />

BOXOFFICE M; 1979


mST RUN REPORT<br />

Denver<br />

(Avciage is 100)<br />

Rogers in the 25th Century<br />

S.i.m. I„.K<br />

(Univ), 3 theatres, 5th wk 'SO<br />

|The Chainp (MGM-UA), 2 theatres,<br />

5th wk 200<br />

ITie China Syndrome (Col), Contincnlal<br />

"<br />

8th wk<br />

I 20<br />

[The Deer Hunter (Univ), Colorado 4,<br />

"<br />

11th wk 250<br />

tlHair (UA). Colorado 4, 6th wk .TfiO<br />

Hurricane (Para). 3 theatres, 4th wk. . . 40<br />

Last Embrace (UA), 4 theatres, 1st wk. 100<br />

Manhattan (UA), 2 theatres, 1st wk. . .400<br />

The Promise (Univ), 3 theatres, 5th wk. 55<br />

Same Time, Next Year (Univ), Cooper<br />

13th wk 70<br />

Superman (WB), Century 21, 20th wk. 100


Hollywood<br />

J)ON COSCARELLl, writer-director ol<br />

Avco Embassy's "Phantasm." will go<br />

on a tour of Europe to promote the science<br />

fiction /fantasy feature set to open this<br />

sprine in Germany, France and Britain.<br />

•<br />

Murray Pollack, 60, president of the<br />

Screen Extras Guild, died of cancer May<br />

10. He joined the guild in 1951 and remained<br />

a member since then. He was first<br />

elected to the SEG board of directors in<br />

1957 and was vice president from September<br />

1959 to December 1974 when he was elected<br />

president.<br />

•<br />

Actress Jenny Agutter accepted the Ruby<br />

Slipper Award of the American Center of<br />

Films for Children on behalf of Henry<br />

Geddes. executive producer of England's<br />

Children's Film Foundation, and Patricia<br />

Latham, writer of many CFF productions.<br />

The presentation was made at the Ruby<br />

Slipper Awards dinner May 12 at the Bever-<br />

Wilshire Hotel.<br />

ly<br />

•<br />

Avco Embassy's bank heist/ love story.<br />

"A Man, A Woman and a Bank," has been<br />

retitled "A Very Big Withdrawal." The<br />

$4-million comedy-drama stars Donald<br />

Sutherland. Brooke Adams and Paul Mazursky<br />

and is scheduled for October release.<br />

•<br />

Michael Douglas has signed an exclusive<br />

three-year contract to produce films for<br />

Columbia Pictures. He plans to announce<br />

his first project shortly.<br />

•<br />

Principal photography has been completed<br />

on "Strong Together." produced and<br />

written by Harry Hope and directed by<br />

Dan Seeger.<br />

Richard Fleishcr, director of such films<br />

as "Fantastic Voyage," "Doctor Doolittle,"<br />

"Tora! Tora! Tora!" "Soylent Green" and<br />

"The New Centurians," conducted discussions<br />

and seminars with film students al<br />

the<br />

University of Washington and members of<br />

the Seattle Film Society May 7 and 8. The<br />

seminars were part of the visiting artists<br />

program of the Academy of Motion Picture<br />

FILMACK IS<br />

1st CHOICE<br />

WITH<br />

SHOWMEN<br />

EVERYWHERE<br />

Happenings<br />

Arts and Sciences and the Academy Foundation.<br />

•<br />

Cast and crew of MGM's "Captain Avenger"<br />

are shooting in New York on a loiuweek<br />

location schedule during which sequences<br />

will be filmed at such well-known<br />

spots as Sardi's, Gaiety Delicatessen, Shiibert<br />

Alley. Sheridan Square, Greenwich Village,<br />

Park Avenue and City Hall.<br />

Susan Anton, the Goldengirl of Avco Em<br />

bassy's "Goldengirl" sports drama, is in<br />

Cannes for a full round of promotional<br />

activities in behalf of the picture, including<br />

photo sessions for major European magazines,<br />

television and radio. She also will<br />

participate in three major screenings of Iho<br />

picture.<br />

Kenneth A. Doncourt. 36. son of comedian-producer<br />

Ken Murray and Cleatus Caldwell,<br />

died May 2 of cancer at St. Joseph's<br />

Hospital in Burbank. At the time he was<br />

stricken he was editing his father's forthcoming<br />

film, "Ken Murray's Shooting<br />

Stars." Doncourt had worked in ABC-TV<br />

news for five years and won two Emmy<br />

awards for editing documentaries, as editor<br />

of "Rats" and assistant editor on "James<br />

Wong Howe, the Man and His Movies" and<br />

"The Unwanted."<br />

•<br />

Winners of the Sixth Annual Student Film<br />

Awards competition will be announced Jime<br />

3 at the Academy of Motion Picture Arts<br />

and Sciences.<br />

•<br />

Cast and crew of United Artists' "A Small<br />

Circle of Friends," having completed six<br />

weeks of shooting on locations around Boston,<br />

have come back to Hollywood lor<br />

about a month of filming here.<br />

*<br />

Major league umpires, walking the picket<br />

lines in their strike against organized baseball,<br />

have won the support of the Screen<br />

Actors Guild in an "expansion of solidarity<br />

from one group of professionals to another."<br />

Said executive secretary Chester L. Migden:<br />

"Our recent experience on the picket line<br />

ORDER FROM FILMACK<br />

WHENEVER YOU NEED<br />

SPECIAL FILMS<br />

DATE STRIPS,<br />

CROSS PLUGS,<br />

MERCHANT ADS,<br />

SPECIAL AN-<br />

NOUNCEMENTS<br />

FILMACK STUDIOS, INC.<br />

during the commercials strike has increased<br />

our awareness and sensitivity to the pliglil<br />

of other striking workers."<br />

SAN FRANCISCO<br />

J^ocky Horror Picture Show" cultists can<br />

now enjoy their passion in multimedia.<br />

Double Feature, a performance group that<br />

duplicates the entire cast of the film, performs<br />

the music and dialogue in unison<br />

with RHPS screenings at the Strand Theatre<br />

each Saturday at midnight. Since they began<br />

appearing four weeks ago. Saturday business<br />

has been growing steadily.<br />

George Romero and Richard Rubinstein,<br />

director and producer respectively, were in<br />

the area for several days promoting the ,<br />

opening of their feature "Dawn of the<br />

Dead." a United Film Distributors release.<br />

|<br />

<strong>Boxoffice</strong> and critical reaction have been<br />

excellent.<br />

Alice Faye is the next actress to appear<br />

in the Warfield Theatre's series of tributes.<br />

Clips from her work will be screened and<br />

she will appear for an onstage interview<br />

May 23.<br />

Dustin Hoffman, Clint Eastwood and<br />

Dennis Weaver, actors who have recently<br />

appeared in films or television programs<br />

about American Indians, were at press time<br />

expected to attend the American Indian Film<br />

Festival. The fourth annual program of<br />

films by or about American Indians began<br />

a three-day run May 17 at the Palace of<br />

Fine Arts Theatre. The opening night feature<br />

was the 1977 Academy Award nominee,<br />

"The American Indian Exposition."<br />

The festival concluded with the American<br />

Indian Motion Picture Awards ceremony,<br />

featuring awards for best picture, best documentary,<br />

best direction and other achievements.<br />

Also expected to attend the festival<br />

were Chief Dan George, nominated for an<br />

Oscar for "Little Big Man": Will Sampson,<br />

co-star of "One Flew Over the Cuckoo's<br />

Nest," and other American Indian actors.<br />

John P. McLucas, office manager of United<br />

Artists' San Francisco branch, died May<br />

6 at 63. McLucas had joined United Artists<br />

in June 1957 and had previously been associated<br />

with RKO Pictures for 11 years.<br />

THEATRE<br />

DRIVE-IN<br />

SCREENS<br />

'The Quality Tower that never<br />

has had lo be replaced.^'<br />

GENE TAYLOR<br />

D & D Fabrication<br />

and Erection<br />

Co.<br />

Post Office Box 3524<br />

Shawnee, Kansas 66203<br />

913-631-9695<br />

BOXOFFICE :: May 21, 1979


TUCSON<br />

Cneak previews: "Wanda Nevada" at ilic<br />

Buena Vista 2: "A Little Romance" at<br />

the Showcase.<br />

Old Tucson Corp. has bought the lights<br />

Elvis Presley's home movies from his<br />

widow Priscilla. Rights to license the films<br />

to other amusement parks are included in<br />

the deal. According to Burt Sugarman, OTC<br />

chairman, the footage, mostly shot by his<br />

widow, will be edited into a one-hour film<br />

and new scenes of Mrs. Presley introducing<br />

and narrating the film will be added.<br />

SEATTLE<br />

Deter Tudor is the new manager of Tom<br />

Moyer's Coliseum where "Battlestar<br />

Galactica" opened in Sensurround May 18.<br />

Jeff Craig assumed duties as manager of<br />

the Admiral Theatre in Bremerton for the<br />

Tom Moyer chain of theatres May 9.<br />

Bud Dunwoody, western Washington<br />

state division manager for Tom Moyer<br />

Theatres, has his headquarters presently in<br />

their Beilevue Crossroads Quad complex.<br />

Donna Edgley is the new director of advertising<br />

for Moyer, based in Portland headquarters.<br />

She succeeds Dale Pearce who<br />

is now director of operations.<br />

Joe McCann, formerly with Fun magazine,<br />

is now a full-time employee of Thunder<br />

Media Inc., with offices in both Portland<br />

and Seattle. Sincerest congratulations<br />

and best wishes to this correspondent's<br />

partner in his new field of endeavor. His<br />

younger brother Jerry comes aboard Fun<br />

as of this week.<br />

Sally Kellerman, who stars in "A Little<br />

Romance," made a persona! appearance in<br />

conjunction with the film, which opened the<br />

Moore Egyptian's fourth annual international<br />

film festival May 10. The festival runs<br />

through June 6 and its three directors,<br />

Rajeeve Gupta, Dan Ireland and Darryl<br />

MacDonald, have rounded up 83 feature<br />

films and 33 shorts, including 13 American<br />

premieres. Some 26 countries are represented.<br />

Ms. Kellerman also made a number<br />

of media appearances. The film was also<br />

sneak previewed both Friday and Saturday,<br />

May 11 and 12, at the Guild 45th Street<br />

where it is the next attraction.<br />

"A Hero Ain't Nothin' But a Sandwich '<br />

went into the Town Theatre May 11.<br />

"Voices" was sneak previewed at the Renton<br />

Village, Seattle Aurora and Beilevue<br />

to<br />

Overlake Cinemas with "The Champ" May<br />

11... "The Prisoner of Zenda" was sneak<br />

pievicvved at the Beilevue Overlake Cinema<br />

with "The Champ" May 16 ... "A Very<br />

Large Withdrawal" was sneak previewed at<br />

the Beilevue Theatre with "The China Syndrome"<br />

May IL<br />

The tradescreening for Walt Disney Productions'<br />

"The Apple Dumpling Gang Rides<br />

Again" was held May 17 at the Seven<br />

Gables Theatre.<br />

Benny Hannah of Northwest Diversilicd<br />

Entertainment has closed the Jewel Box<br />

screening room, but is definitely looking<br />

for a new building to house a screening<br />

room facility.<br />

DENVER<br />

J^orris Birnbaum has taken over as branch<br />

manager at Columbia, replacing Kenneth<br />

Newbert who resigned. Birnbaum started<br />

with Columbia in Cleveland and was<br />

transferred to Los Angeles as a salesman.<br />

He was then transferred to Des Moines as<br />

branch manager prior to his moving to Denver.<br />

Evergreen Theatres of Colorado is converting<br />

the Prairie Theatre, Ogallala, Neb.,<br />

into a twin. The remodeled facility will have<br />

225 seats on one side and 175 on the other.<br />

Construction should be completed by May<br />

30.<br />

Theatre Services and Management Inc..<br />

headed by Richard C. Bateman, has taken<br />

over the operation of the L and L Drive-In<br />

at Louisville, Colo. The theatre will be renamed<br />

the Star-Lite Drive-In and will operate<br />

on a seven-day-a-week basis with a $3-<br />

per-carload admission policy.<br />

Mid America Releasing held a Friday<br />

night screening of "The Silent Partner" at<br />

the Target Theatre . . . Full page newspaper<br />

advertisements were taken in local<br />

newspapers to announce the screening of<br />

PETERSON<br />

THEATRE<br />

455 Bearcat Drive<br />

Times Square Park<br />

SUPPLY<br />

Salt Lake City, Utah 84115<br />

801-466-7642<br />

"A Little Romance" at the University Hills<br />

Theatre.<br />

Peggy Rea has left Bucna Vista Film<br />

Distributing and returned to Batter Booking<br />

and Buying where she will handle boxoffice<br />

statements and disbursements.<br />

Visiting Denver to set datings were David<br />

Cory, Goodhand Theatre, Kimhall. Neb.,<br />

and Neal Lloyd, Wcslhnul I heal res, Colorado<br />

Springs.<br />

Don't mits out on thli fantastic Bonu* Otfwl<br />

Pk's Fabulous Bonus Offer:<br />

You Buy 200 Packs* rmii vhu. $70.00<br />

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May 21, 1979<br />

W-3


That happy face belongs to my friend Cecil Andrus' daughter Ti-acy<br />

Lately people say there's something new about her smile. Something I understand better than<br />

anyone. When I wasn't much older than Ti-acy, I beat cancer too.<br />

Senator Frank Church<br />

Almost 30 years sei)arate our victories.Years that brought major advances in. the<br />

treatment of cancer. Wlien I was fighting for my life, Ti-acy's chances wouldn't have been good. Then<br />

most people with Hodgkin's disease, people like Ti-acy, died within 5 years.<br />

But yom- generosity helped change things. You funded research that developed new<br />

treatments. Ti-eatments that saved Ti-ac/s life. Now she's leaving her job as a legislative assistant and<br />

going back to om- home state of Idaho. Back to school. Back to a life that's much dearer for<br />

nearly having lost it.<br />

Ti-acy and I ai-en't unique. Almost 2 million Amencans have beaten cancer. But much still .<br />

remains to be done. Thi-ough research, rehabilitation and education, the Amencan Cancer Society<br />

is making yom- contributions count.<br />

American Cdiicer Socictyi<br />

CANCER CAN BE BEAT<br />

Almost 2 million people are living proof your contributions count.<br />

This space c-cmt ributed by thp publisher as a public service.<br />

W-4 BOXOFFICE :: May 21, 1979


. Superman<br />

.^. . . . . . ... .<br />

....<br />

I J ^<br />

mST RUN<br />

REPORT<br />

Marie Berglund, first vice president; Eariinc<br />

Dupuis, second vice president; Doris Stevens,<br />

rccoiding secretary; Sandy Staub. corresponding<br />

secretary; and Georgette Lcto,<br />

treasurer. The installation banquet will be<br />

held in<br />

June.<br />

PALM REACH<br />

New Orleans<br />

The Champ (MGM). Plaza. 4th wk. . . .225 ' r^t-l^* *^ '" -^ ^ ' '<br />

The Deer Hunter (Univ), Robert E.<br />

^'"'**' ^'^^^ "^^" ^'^^'' nianagemcnt and<br />

Lee Plaza, 10th wk 340 H^'"''<br />

Firepower (SR). Loews, 1st wk 275 operation of the Carefree Theatre April<br />

Halloween (Compass). Loews, 2. The Carefree is a 900-seat theatre with<br />

7th wk 250 admissions 99 cents at all times. According<br />

Love at First Bite (AI), Lakeside, to Smith, the 99-ccnt ticket is attracting<br />

Plaza, 1st wk 550 large audiences. Roy Allison, Carefree pro-<br />

The Real Bruce Lee (SR), Orphcum, jectionist, celebrated his 30th year as pro-<br />

2nd wk 500 jectionist at that moviehouse on May 8.<br />

Same Time, Next Year (Univ),<br />

..^^^^^ ^^ p.^^^ g.^^ ,. ^^^^ American In-<br />

Lakeside 12thwk.<br />

. .^ Cross<br />

tcrnational, opened at Cinema 70,<br />

The Silent Partner (EMC). Plaza.<br />

^^^^^^^ g ^^^ ^^.^ ^.^^ ^-^^^^^ ^^ y^^^<br />

•<br />

1st wk. ^^^<br />

. -<br />

lg turnout is expected to see native<br />

NEW ORLEANS<br />

p^egarding "Wifemistress", critic Richard<br />

Dodds said it is "a wry and original<br />

comedy hailing from Italy. It is also a bit<br />

lascivious. It is not for those who don't like<br />

sexuality in their entertainment but its story<br />

goes beyond this one aspect, creating a<br />

stylish satire with a contemporary twist."<br />

"Harper Valley P.T.A.," a big grosser last<br />

summer, opened this week at various local<br />

theatres and surrounding towns.<br />

Gulf States Theatres has announced ihai<br />

they have closed the theatre in Yazoo Cii\.<br />

Miss., permanently.<br />

^'^-<br />

(WB) Lakeside 14.h wk. ... 150<br />

^^^ ^J ^^^^.,^^^ j; ^.^ ^^^^^, ^.^^<br />

^ Wifemistress (SR), Sena Mall,<br />

^^^ "Firepower" opened for a multiple screening<br />

on the same day at Cross County 8.<br />

'^'<br />

The Joy Theatre on Canal Street, recently<br />

reopened, is now a Twin. Joy 1. which<br />

is on the main floor, has 550 seats and Joy<br />

2, which is upstairs, has 350 seats. Both<br />

arc equipped with Dolby Sound as well as<br />

conventional optical sound.<br />

The first order of business conducted al<br />

the WOMPI April meeting held April 24<br />

was the election of officers for the 1979-80<br />

term. Those elected to serve were: Anna<br />

Clare Leggitt, second term as president;<br />

DRIVE-IN<br />

THEATRE<br />

SCREENS<br />

'The Quality Tower that never<br />

has had to be replaced."<br />

* • •<br />

GENE TAYLOR<br />

D & D Fabrication<br />

and Erection<br />

Co.<br />

Post Office Box 3524<br />

Shawnee, Kansas 66203<br />

913-631-9695<br />

Cinema 70 and Delray Square.<br />

Palm Beach County has been selected<br />

the setting for a movie that will begin filming<br />

later this month starring Frank Converse<br />

and Broderick Crawford. The feature,<br />

"Dead in the Water." is based on a true<br />

story and much of the filming will be done<br />

at the Port of Palm Beach. According to<br />

county commissioner Peggy Evatt, this<br />

county was selected because Bob Helmi.<br />

owner of Helmi Productions, lives in nearby<br />

Manalapan. Producers originally had considered<br />

filming in Fort Lauderdale.<br />

MIAMI<br />

John Huddy, Miami Herald entertainment<br />

editor, tells his readers to prepare for<br />

a new wave of science fiction films. Some<br />

of the big science fiction movies coming up<br />

are "Alie^n"; "The Black Hole," Walt Disney's<br />

attempt to regain the 15-to-35 age<br />

as<br />

market; "Star Trek—The Motion Picture."<br />

Paramount's picture with an $18 million<br />

budget and climbing; "The Empire Strikes<br />

Back." the "Star Wars" sequel with a<br />

budget of more than $20 million, and<br />

George Lucas directina; "Battlestar Galactica,"<br />

due to open in Miami May 25; "Close<br />

Encounters of the Third Kind," reworked<br />

version of the 1977 movie of the same<br />

name; and "The Day the World Ended,"<br />

part science fiction, part disaster that is<br />

scheduled for release in mid- 1980.<br />

"A Little Romance" is playing in South<br />

Florida to full theatres, with people waiting<br />

outside to gel in. Full page advertisements<br />

in local newspapers proclaimed the arrival<br />

of the film, which has played to standingroom-only<br />

screenings across the country.<br />

"Boulevard Nights" has just opened a run<br />

in a striing of South Florida theatres. The<br />

controversial movie debuted in Los Angeles<br />

and New York filmmaker Bill Bcrenson says<br />

he started the movie as a documentary more<br />

than two years ago. According to Miami<br />

critics, the film is doing fair business in suburban<br />

theatres, but is strong with Latins<br />

living im the area. Berenson came to Miami<br />

for the opening of the film. He says it's onethird<br />

a gang movie; it was made in East Los<br />

Angeles with a $2.5 million budget. Berenson<br />

has said he researched the Chicano culture<br />

for months before he started filming.<br />

When he came to Miami he was taken on<br />

a tour of the Latin areas of the city, and<br />

he told reviewers he was astonished at Ihe<br />

affluence and the success of the Cubans<br />

who have moved to Miami.<br />

DALLAS<br />

TJniversal Film Exchanges held a national<br />

sales meeting in New Orleans the first<br />

week in May. Those attending from the<br />

Dallas branch were: Bob Bowers. Dan<br />

Snide. Ed Harris, Bob Lee. John Williams,<br />

and John Trickett. Bob Wilkerson, formerly<br />

fiom Dallas but now of the Los Angeles<br />

executive offices, presided over the meeting.<br />

Paramount Pictures had a sales meeting<br />

in the Sheraton Inn at the Atlanta Airport<br />

Hotel on May 10-11. Those from Dallas in<br />

attendance were: Wayne Lewellen. Terry<br />

Kierzek. Floyd Carter. Paul Rozenburg.<br />

Ethel Hodge and Willard Cunningham.<br />

James Prichard of New World Pictures<br />

of Dallas reports "Halloween" is still doing<br />

terrific business in Dallas and they are looking<br />

forward to a very successful summer<br />

business.<br />

BOXOFFICE :: May S-1


'<br />

Ir<br />

HOUSTON<br />

"The two day film festival. TEXPO 79.<br />

which was postponed by the Rice Media<br />

Center because of flooding and subsequent<br />

power failure during a recent storm.<br />

was rescheduled. The fifth annual festival<br />

originally presented films by Texas filmmakers<br />

and films of Texas but has been<br />

enlarged to include films from the Southwest.<br />

Arkansas and Louisiana.<br />

Writers/ producers Kevin Hartigan and<br />

David Garber were in Houston to scout locations<br />

for "A Night at the Ballet." Other<br />

cities where the film will be shot are New<br />

Orleans, Washington and San Francisco. A<br />

budget of between $3 million and $4 million<br />

is set and is being financed by United<br />

Artists. The Houston Ballet Co. may appear<br />

in<br />

the film.<br />

Eric Gerber of the Houston Post reviewed<br />

"Picnic at Hanging Rock" and slated<br />

that on the basis of his recent success with<br />

"The Last Wave," Australian director Peter<br />

Weir's earlier film, "Picnic at Hanging<br />

Rock" has now been released in America,<br />

"It is a brilliant and exasperating work and<br />

most assuredly one that any serious filmgoer<br />

has to see" ... He wrote that "Phantasm"<br />

is "long on gore and laughable short<br />

on logic and pace. With no credible plot<br />

and only the flattest of characters, there's<br />

no suspense generated, just an awkwardly<br />

spaced series of special effects for the Grand<br />

Guigonol fans" . . . Gerber wrote that<br />

after the "qualified disaster" of his last<br />

outing, "Interiors," Woody Allen's "Manhattan"<br />

comes as a "refreshing return to<br />

comedy, though this film makes it abundantly<br />

clear that the serious side of Allen<br />

is growing in importance."<br />

New film titles on indoor and OLildoor<br />

theatres marquees include "The Silent Partner,"<br />

"Ashanti," "Dawn of the Dead,"<br />

"Dreamer," "Last Embrace," "Manhattan,"<br />

"Old Boyfriends," "Picnic at Hanging<br />

Rock," "Star Crash," "The Dark, "A Lhlle<br />

Romance," "Wives," a double bill of "National<br />

Lampoon's Animal House" and the<br />

Marx Brothers' "Animal Crackers," "Here<br />

Comes Mr. Jordan," the 1941 comedy recently<br />

remade as "Heaven Can Wait," plus<br />

"Down to Earth," "The Cycle," and Andy<br />

Warhol's "Flesh and Women."<br />

SAN ANTONIO<br />

Organizers of the Fourth Annual Chicano<br />

Film Festival, San Antonio CineFestival,<br />

have begun soliciting entries. The festival<br />

will accept film and video programs<br />

produced by Hispanics or relating to (he<br />

Hispanic community in the United Stales.<br />

The deadline for receiving all entries is lulv<br />

15. The dates for this year's festival are<br />

Aug. 24-25. The two day festival has chosen<br />

downtown locations for its film exhibition<br />

and conferences. Daytime events will be in<br />

the El Mercado Square and large evening<br />

screenings at the Theatre for the Performing<br />

Arts.<br />

Estrellita Lopez, star of the film "Only<br />

Once in a Lifetime," currently showing at<br />

the Northwest Six and Century South Six,<br />

appeared in the Northwest Six to sign autographs<br />

for three hours.<br />

Don Huff in his column Weeksworlli in<br />

the Herald reviewed three films. He said<br />

"Hurricane" was set in Pago Pago "where<br />

their chief means of sustenence was breadfruit<br />

but the chief commodity of this film<br />

is a torrent of corn. But this film's idea of<br />

south sea island adventure and romance is<br />

largely as exciting as the bieadfruit, wilh<br />

Mia Farrow as the improbable blond seductress<br />

and Jason Robards as her father.<br />

Not surprisingly, this story was adapted<br />

from a work by Nordoff and Hall, the same<br />

duo who wrote "Mutiny on the Bounty.' This<br />

version has two Fletcher Christians, one<br />

white and one brown, both anxious for the<br />

blonde. Quite a meretricious, racist, Freudian<br />

mix." . . . "Director Milos Foreman is<br />

still quite the noble immigrant. His movie<br />

version of the musical 'Hair' still has people<br />

dancing in Central Park, even if the<br />

choreography is by Thyla Tharp. The film<br />

is neither enchanting, poignant, radical nor<br />

nostalgic. It merely serves to mark the passage<br />

of time. So will a calendar." . . ..<br />

"Sally Field turns in an excellent perform-*<br />

ance in 'Norma Rae.' which is an excellent<br />

little film besides. She is the protagonist of<br />

this slice of the textile workers union movement<br />

in the deep South. Aside from Norniii<br />

Rae, the majority of the characters aren't;<br />

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. . . "Old<br />

. . Toco<br />

ATLANTA<br />

. . .<br />

J^arqiiee changes: M;ijoi Hollywood Previews<br />

ushered in "A Little Romance."<br />

The screenings were at the Akers Mill and<br />

Southlake Theatres May 1 1 and 12. A similar<br />

campaign was carried on for Avco<br />

Embassy Pictures release of "Phantasm."<br />

Boyfriends" is showing at the<br />

Parkaire Mall Twin, Akers Mill. North De-<br />

Kaih Twin and Southlake Rialto is<br />

offering "Dawn of the Dead" . Hill<br />

is (99 cents) showing "The Great Train Robbery."<br />

Belton Clark, vice president of the .lacksonville-based<br />

Clark firm, represented the<br />

company at a cocktail party May 7 on the<br />

second day of the Southeastern NATO convention.<br />

Clark said the product reels were<br />

first rate. Among the films shown was<br />

"Reels of Willie Nelson's Fourth of July<br />

Celebration." scheduled to open in Atlanta<br />

soon.<br />

International Picture Show, an Atlantabased<br />

movie production and distribution<br />

company, has reached an agreement to become<br />

the sole United States and Canadian<br />

distributor of a package of motion pictures<br />

of Rank Film Distributors Ltd., whose parent<br />

is one of Europe's oldest movie conglomerates.<br />

The privately held local company,<br />

which had sales of $12 million last year,<br />

handles theatrical, nonlheatrical and television<br />

distribution of films.<br />

John H. Stenibler Jr. of Atlanta has been<br />

elected president of the National Association<br />

of Theatre Owners of Georgia. An<br />

executive with the Atlanta-based Georgia<br />

Theatre Co. since 1968, Stembler currently<br />

serves as the company's operations and concessions<br />

manager. Before his election at the<br />

Clark Film Co. Inc. is moving their Atlanta<br />

organization's annual meeting in Mobile,<br />

NATO quartets effective May 15. Their new<br />

was secretary of of<br />

address is in the Northlake Quadrangle,<br />

Ala., Stembler<br />

Georgia.<br />

Suite 382. 2200 Northlake Parkway. Atlanta,<br />

Ga. 30084. The number is (404) 491- 'The Innocent," the final film from director<br />

7766. Lewis Owens is the branch manager;<br />

Luchino Visconti, will be given its<br />

Tim Petree. booker: and a newcomer to the Atlanta premiere at Storey's Rhodes Theatre.<br />

Bernice Clements.<br />

A theatre spokesman says the diama<br />

staff is<br />

will be presented there after the current<br />

engagement of director Marco Vicario's engagement<br />

of "Wifemistress" ends.<br />

CHARLOTTE<br />

prom the desk of Eddie Marks of Stewart<br />

and Everett Theatres: "California<br />

Dreaming" has been booked by the circuit<br />

and Marks suggests a free beach weekend<br />

ORDER FROM FILMACK<br />

FILMACK IS<br />

WHENEVER YOU NEED<br />

1st CHOICE HSPECIAL FILMS<br />

WITH<br />

SHOWMEN<br />

EVERYWHERE<br />

THE NAME OF FILMACK<br />

IS SYNONYMOUS WITH<br />

QUALITY, SERVICE AND<br />

PRESTIGE TO FILM USERS<br />

IN THE UNITED STATES.<br />

DATE STRIPS,<br />

CROSS PLUGS,<br />

MERCHANT ADS,<br />

SPECIAL AN-<br />

NOUNCEMENTS<br />

FILMACK STUDIOS, INC.<br />

for two as a tie-in with radio stations. They<br />

could give away a weekend at one of the<br />

coastal Carolina beach resorts. Most radio<br />

stations have trade-out deals with beach<br />

motels or can easily arrange the trade-out.<br />

You can further sweeten the deal by promoting<br />

free gas for the trip. Tie in with the<br />

gas station to give the amount of gas necessary<br />

to make the trip in return for advertising<br />

as part of the promotion. Tie in with<br />

stores to spell out the title "California<br />

Dreaming" with sand on the carpet or floor<br />

with beachweai window displays and use a<br />

poster in<br />

the window as a focal point.<br />

Donald Shafer, assistant branch manager<br />

for Sun Classic<br />

Pictures Inc. of Atlanta, advises<br />

that he has 16 features available for<br />

sub-run and second features matinees. Some<br />

of the pictures are: "Gulliver's Travels," "In<br />

Search of Noah's Ark," "The Mysterious<br />

Monsters." "The Life and Times of Grizzly<br />

Adams," "The Bermuda Triangle" and<br />

"Mountain Men."<br />

Frank Jones and Allen Locke of Southern<br />

Booking & Adv. Co. attended the NATO<br />

of Georgia. Alabama and Tennessee meeting<br />

at the Sheraton Hotel in Mobile. Ala.,<br />

which began May 5. They were joined<br />

by the executives of Fairlane/ Litchfield<br />

Theatres. Easley, S.C. Mr. and Mrs. Sam<br />

Cloninger represented Consolidated Theaties<br />

of Charlotte, N.C<br />

Screenings at Car-Mel: "Sunnyside"<br />

(American International). "Wanda Nevada"<br />

(United Artists).<br />

Mr. and Mrs. Percy Osteen of Anderson<br />

Theatres. Anderson, S.C. were in town to<br />

see "Manhattan" (United Artists) and "Meatballs"<br />

(Paramount).<br />

Top grosses of the week: "Love at First<br />

Bite," 'The Deer Hunter." "The Champ."<br />

"The China Syndrome" and "Dawn of Ihe<br />

Dead."<br />

New pictures on the marquees: "Firepower."<br />

"A Different Story." "Love at First<br />

B;te" and "Get Out Your Handkerchiefs."<br />

Max Rosenbiirg was in from New York<br />

City conferring with Bill Simpson of Simpson<br />

Dist. Co. on his new picture. "House of<br />

Crazies," which promises to be a smash hit<br />

at the boxoffice. It has a notable cast of<br />

marquee value, starring Peter Gushing,<br />

Richard Todd, Barbara Parkins. Herbert<br />

Lom and Britt Ekland. The director is Roy<br />

Baker, who with this film celebrates his<br />

25th year as a director. The film was<br />

screened at Car-Mel and was received enthusiasticallv.<br />

"Everything for your theatre— except<br />

©<br />

film"<br />

Drive N.E.<br />

800 S. Graham St.<br />

Atlanta, Go. 30324<br />

Charlotte, N.C. 28202 Blind Bid Law's Effect<br />

(404) 876-0347<br />

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Yello Surface in NX.<br />

CHARLOTTE. N.C. — Although North<br />

Carolina's new anti-blind bidding law may<br />

704-333-9651 /^l f u Hi t C /<br />

make a difference in available movies and<br />

L^hanotte theatre ^uppli^<br />

their prices, distributors and exhibitors say<br />

it is too early to tell.<br />

Full Line Theatre Supply House<br />

The law, which passed the General Assembly<br />

229 S. Church Street<br />

CIS<br />

April 25 and takes effect July 1.<br />

• P. O. Box 1973 Charlotte, N.C. 28201 prohibits movie distributors from renting<br />

•<br />

(Continued on page S-4)<br />

May S-3


(Continued from page S-3)<br />

movies to theaties before theatre owners<br />

have had a chance to see them. A similar<br />

law in South Carolina allegedly is responsible<br />

for a slight delay in the opening of<br />

first-run<br />

movies.<br />

"I don't think it's going to change anything<br />

radically." says Charlie Hunsiick.<br />

United Artists branch manager. "It may<br />

delay the release shortly, but by the same<br />

token, it may get the producers on the<br />

ball." Hunsuck said he thought movies<br />

might get to North Carolina a month or two<br />

later than usual.<br />

Opinions differ on whether you'll secmore<br />

of fewer movies under the new law.<br />

Herman Stone, president of NATO of<br />

North and South Carolina, said he expected<br />

more films.<br />

"We should like to see more pictures in<br />

the marketplace." Stone said. "But the boxoffice<br />

is going to dictate a lot of play time,<br />

which is the way it should be."<br />

But Francis Gormley, branch manager<br />

for 20th Century-Fox, said that fewer smiill<br />

budget films, such as Fox's "Dreamer."<br />

would be seen.<br />

"It's little pictures that are going to suffer."<br />

says Gormley. "They're going to go lo<br />

commercial pictures that they know they<br />

can get a return on. Maybe pictures like<br />

'Dreamer' don't need to be made. But who<br />

knows what may be shelved"<br />

Theatre owners have said that the risk in<br />

showing blind-bid films helped drive up<br />

ticket prices.<br />

"The legislature perceived what the problem<br />

of the theatre owner was and that, in<br />

fact, we are responsible to the general pub<br />

lie," Stone says, "When we played a picture<br />

that was offensive we always came back<br />

with a reason: 'We didn't get to see the picture,'<br />

The legislature understood this prob<br />

lem,"<br />

So you may be seeing cleaner pictiues.<br />

but distributor Hunsuck doesn't think you<br />

will be seeing better pictures.<br />

"When the exhibitors screen them, the<br />

don't know anything more about how ii"<br />

going to gross than they blind bid them,<br />

says Hunsuck. "If you're that smart \oi<br />

don't need to be in the film business."<br />

MEMPHIS<br />

The Arkansas NATO convention was held<br />

recently in Hot Springs, Ark., April 29-<br />

May 2. More than 1 10 people from the industry<br />

attended the 3-day event.<br />

After niany years as a figure in our industry,<br />

the National Theatre Supply closed<br />

its Memphis office May 5 and will consolidate<br />

with another one of National's<br />

branches.<br />

WOMPI officers for 1979-80 are Evelyn<br />

Rusing. president; Juanita Hamblin, vice<br />

president: Bonnie Steward, secretary; and<br />

Lois Evans, treasurer. Installation will be<br />

held Monday June 25 on the Memphis<br />

Queen .1 showboat.<br />

JACKSONVILLE<br />

^he Expressway Mall Cinema, in a tie-in<br />

with a local radio station, is having<br />

triple midnight shows on Friday and Saturday<br />

nights—all seats $1.97.<br />

Paraniount's "Players," a love story filmed<br />

at Wimbledon last year, will make one of<br />

several premiere showings around the country<br />

in Jacksonville on June 6.<br />

NATO of Florida is getting into action<br />

with a big advertising, concession and information<br />

seminar for owners and managers<br />

on May 24 at the Hyatt House in the<br />

Orlando area, located off Interstate 4 and<br />

192 East. Kissmmee, Fla. E.xhibitors will<br />

paper, radio and television discussions and<br />

new methods on concession sales.<br />

Local WOMPI members sponsored a<br />

see product reels of summer films, news-<br />

bingo<br />

party for the residents of Florida Christian<br />

Health Center on May 12. WOMPI will<br />

also serve refreshments to the handicapped<br />

teenagers at a dance at the Woodstock Center<br />

on May 24. During April the Council<br />

of Volunteer Coordinators held meetings<br />

honoring all Volunteer workers in Jacksonville.<br />

The local WOMPI Club assisted with<br />

this function by furnishing the popcorn used<br />

as part of the refreshments.<br />

In lionor of "Founders Day." the regular<br />

monthly meeting for WOMPI will be held<br />

May 29 at 5:30 p.m. The ladies at Universal<br />

will provide drinks and dessert for every-<br />

Pic's Fabulous Bonus Offer:<br />

TRI-STATE THEATRE SUPPLY CO.<br />

Serving the Tri-State area for over 35 years.<br />

Complete line of theatre and concession<br />

equipment and supplies.<br />

You Buy 200 Packs* rmm v.iu. $70.00<br />

•2 Large ooils per pack, retail 35c<br />

You get FREE - 16 Packs . . .bw.ii v.iu. 5.60<br />

TouiiM.iiv.iu. $75.60<br />

Your Cost 200 Packs (21c each) .... .$42.00<br />

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For fast, friendly service call:<br />

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S-4 May 21, 1979


Minneapolis<br />

(Average Is 100)<br />

California Dreaming (AI),<br />

FIRST RUN REPORT<br />

6 theatres,<br />

1st wk SO<br />

The Champ (MGM), 3 theatres,<br />

5th wk 125<br />

The China Syndrome (Col), Cooper,<br />

Southdale, 8th wk 140<br />

Dawn of the Dead (United Film),<br />

3 theatres, 1st wk 75<br />

The Deer Hunter (Univ), Mann,<br />

14th wk 95<br />

The Fifth Musketeer (Col). 4 theatres,<br />

1st wk 55<br />

Hair (UA), Skyway II, 6th wk 100<br />

HaUoween (Compass), Brookdale East,<br />

14th wk 45<br />

Last Embrace (UA), Apache, The<br />

Movies at Burnsville, 1st wk 40<br />

Love at First Bite (AI), 4 theatres,<br />

3rd wk 135<br />

A Matter of Love (AI), Studio 97,<br />

2nd wk 80<br />

Manhattan (UA), Skyway I, 1st wk. . .800<br />

Norma Rae (20th-Fox), Edina I,<br />

8th wk 95<br />

Old Boyfriends (Avco), Park, 2nd wk. 85<br />

The Promise (Univ). Cooper Cameo.<br />

5th wk 90<br />

Richard Pryor—Live in Concert (SEE).<br />

Skyway I, 5th wk 150<br />

Superman (WB), Brookdale, Southtown,<br />

21st wk 100<br />

Kansas Cify<br />

Buck Rogers in the 25th Century<br />

(Univ). 3 theatres. 6th wk 85<br />

The Champ (UA). 3 theatres. 5th wk. . . 125<br />

The China Syndrome (Col). 3 theatres.<br />

8th wk 115<br />

The Dark (SR). 6 theatres. 1st wk 65<br />

Cet Out Your Handkerchiefs (SR).<br />

Fine Arts, 3rd wk 95<br />

Hair (UA). Midland. Oak Park.<br />

6th wk 25<br />

Last Embrace (UA). 4 theatres.<br />

1st wk 80<br />

Love at First Bite (AI). 6 theatres,<br />

4th wk 185<br />

Manhattan (UA). 3 theatres. 1st wk. . . .510<br />

Norma Rae (20th-Fo\). Plaza.<br />

Sth wk 60<br />

The North Avenue Irregulars (BV).<br />

Ranchmart. I 2th wk 70<br />

Old Boyfriends (Avco). 4 theatres.<br />

1st wk. 70<br />

Onct<br />

Watts Mill. 2nd v\ k<br />

85<br />

Phantasm (Avco), 8 theatres,<br />

3rd wk 110<br />

The Promise (Univ), 4 theatres,<br />

5th wk 95<br />

Same Time, Next Year (Univ),<br />

Glenwood, 11th wk 1 10<br />

The Silent Partner (SR). 10 theatres.<br />

1st wk 85<br />

Chicago<br />

Boulevard Nights (WB). 10 theatres.<br />

1st wk. 175<br />

The Champ (Univ), 7 theatres. 5th wk. . 150<br />

The China Syndrome (Col).<br />

9 theatres. Sth wk 200<br />

Dawn of the Dead (SR). 12 theatres.<br />

1st wk 225<br />

The Deer Hunter (Univ). Esquire,<br />

9th wk 225<br />

The Fifth Musketeer (Col).<br />

12 theatres, 1st wk 200<br />

CHICAGO<br />

The Tivoli Theatre in Downers Grove. 111.,<br />

now owned by Willis Johnson, is another<br />

suburban movie house profiting by<br />

special community promotions. Manager<br />

Ed Doherty said they customarily send out<br />

flieis for each program change, and such<br />

mailings and the placing of announcement<br />

pamphlets in the local stores has been very<br />

effective in increasing attendance. Doherty<br />

said that handing out passes to schools and<br />

area organizations ha helpful<br />

cementing lunity relationships<br />

The L & S Management Theatres organization<br />

is now operating as Aries Theatres<br />

Management. The location of the company's<br />

headquarters remains the same: 6310<br />

N. Lincoln, Chicago, III. 60669.<br />

Irv Cohen was appointed manager of the<br />

Aries Adelphi theatre.<br />

Aries' Luna theatie has been doing some<br />

lop business as a neighborhood theatre.<br />

especially with "Warriors." And "Buck<br />

Rogers in the 25th Century," according to<br />

general manager Howard Schemcrhorn. took<br />

over the top grossing spot at the Luna in<br />

the first week's showing.<br />

Diane Thomas, who heads the Gemini<br />

Management theatre group, said the Patio<br />

had a big week with "Halloween." She repoited,<br />

"We were the only ones playing the<br />

movie at the time, and even though people<br />

were lured outside by milder weather, we<br />

recorded fantastic business!"<br />

Edythe Stein, president of the Women's<br />

Variety Club, said the annual membership<br />

luncheon will be held in conjunction with<br />

the annual ad book on June 18 at the<br />

Pump Room at the Ambassador East hotel.<br />

This is a reminder to industry members who<br />

are interested in participating in the group's<br />

The Innocent (Avco), Cinema,<br />

5th wk 250<br />

Love at First Bite (AI). 7<br />

ad book. Please make contact by calling<br />

theatres,<br />

5th wk 225<br />

Love on the Run (SR), Biograph,<br />

Edythe Stein at 262-7926.<br />

4th wk 250 Apologies to American Multi Cinema's<br />

O'd Boyfriends (Avco). 7 theatres.<br />

2nd wk 200<br />

Midwest division. Direct word from Larry<br />

Gardner, supervisor of District 3, alerted us<br />

Phantasm (Avco). 11 theatres, 1st wk. .225 to a correction relating to the opening of<br />

Superman (WB), 3 theatres, 4th wk. ... 150 the Barrington Square Complex. The complex<br />

will be owned and operated by Wifemistress (SR), Carnegie, 4th wk. . . 125<br />

American<br />

Multi Cinema, and will be known as<br />

Barrington Square 6 Theatres. The location<br />

is Hoffman Estates. Ill, and the proposed<br />

opening date is September 28. as stated<br />

previously. The other AMC complex in<br />

the Chicago area is the Ogden 6 Theatres,<br />

in suburban Naperville. which opened in<br />

November 1976.<br />

Oscar Brotman. head of the Brotman<br />

Theatre Circuit and new president of the<br />

Variety Club of Illinois. will be<br />

top man May 7 at the Three Sheeters Entertainment<br />

Club Rib 'n Roast Special. This<br />

(Continued on page MW-2)<br />

Marketing Services • Management Consultants<br />

P.O. Box 222<br />

Chilton, Wis. 53014<br />

Theatre Specialists<br />

H<br />

James<br />

P. Norton<br />

President<br />

414-849-9565<br />

J. P. N. Productions, Inc.<br />

BOXOFFICE :: May 21. 1979<br />

MW-1


CHICAGO<br />

(Continued from page MW-1)<br />

event is X-rated and only men will be admitted.<br />

For tickets at $20 per person, contact<br />

Chic Schloss at 346-0471. Proceeds will<br />

benefit the Three-Sheeters charity activities.<br />

Things have been really looking up for<br />

American International Pictures with "Love<br />

at First Bite." The film is now set for a<br />

first sub-run starting June 8. AI's "The<br />

Evictors" (opened in Chicago May 18)<br />

promises to add to the company's 1979 successes.<br />

is currently playing very successful first run<br />

engagements at O.scar Brotman's Near Noilh<br />

Carnegie theatre, and at the Times theatre<br />

in Milwaukee. Sid Kaplan has the responsibility<br />

of setting up all other runs of this<br />

high-grossing attraction. The next Chicago<br />

release date is scheduled for mid-June.<br />

idea that this was a TV feature primarily<br />

for children. The illuminating promotion<br />

m mmmm<br />

has been creating an overwhelming response<br />

from exhibitors, according to members ol<br />

the company's Chicago office. Exhibitors<br />

are now exclaiming that the movie is greal<br />

entertainment for adults and children alike.<br />

Because the opening date here is AugusI .^,<br />

the advance promotion appears to be well<br />

timed.<br />

May 25 is >he dale for the Chicago opening<br />

of Associated Film Distribution's "Es<br />

cape From Athena."<br />

Once again Lucy Salenger, managing director<br />

of the Illinois Film Office, is undeistandably<br />

being recognized for her staunch<br />

efforts on behalf of bringing film production<br />

to the Midwest. There is promise l


i &<br />

KANSAS CITY Members of 'Slithis<br />

Tnvin Allen, writer and director of "Beyond<br />

the Poseidon Adventure," slipped qiiiclly<br />

into town to see the sneak preview of his<br />

picture at the Glenwood Theatre recently.<br />

Unfortunately, someone smashed into his<br />

limousine just as he arrived, putting an end<br />

10 the secrecy.<br />

Bob Shipp of Dallas was in town recently<br />

to visit brothers John and David Shipp. Boh<br />

will be lemembered as previously being in<br />

ihe film shipping business here with his<br />

brother Dave. He is now associated with<br />

-.Starline" in Dallas.<br />

Avco's "A Very Big Withdrawal" was<br />

,neak previewed at the Plaza theatre May<br />

II. It is a comedy starring Donald Sutherland.<br />

Brooke Adams and Paul Mazursky.<br />

"A Little Romance" was sneak previewed<br />

May 1 1 at the Blue Ridge Theatre here to<br />

iccommodate some of the people who didn'l<br />

~cc it the first time.<br />

Correction: In the May 7 issue of Boxjfficc<br />

it was incorrectly reported that Glen<br />

Dickinson, owner of Dickinson Theatres,<br />

won $50 and that Richard Smith of Smith<br />

Theatres won $50 in a benefit drawing. The<br />

imounts won were $100 for Dickinson and<br />

525 for Smith.<br />

The Women of Variety held a general<br />

nembership luncheon April 18 and selected<br />

a nominating committee. The following<br />

ifficers were nominated: president, Mary<br />

1st Vlargaret Miller; vice president, Rulh<br />


ST.<br />

LOUIS<br />

^^inter Kills," the story of a presidential<br />

assassination and the end of an era in<br />

American history with Eli Wailach portraying<br />

a Jack Ruby-type character, opened<br />

May 18 at the Esquire, Crestwood, Village,<br />

Woods Mill and the Nameoki in Granite<br />

City. III. The all-star cast also includes Jeff<br />

Bridges, Anthony Perkins, Sterling Hayden,<br />

John Huston and Dorothy Malone.<br />

Filmed entirely in the state of New Jersey.<br />

"Voices," a contemporary love story<br />

involving a singer and a deaf girl, opens<br />

May 25 at Northwest, Sunset. Chesterfield<br />

and the Petite in Collinsville, III. Michael<br />

Onkean and Amy Irving are the co-stars of<br />

the MGM film distributed by United<br />

Artists.<br />

Peter Sellers stars in a dual role in "The<br />

Prisoner of Zenda." a comedy version of<br />

the Anthony Hope classic novel which will<br />

be on the screens of the Sunset. Westport<br />

and Paddock beginning May 25. Elke Sommer<br />

and Lionel Jeffries are featured in the<br />

Mirisch production directed by Richard<br />

Quine. Henry Mancini. who composed the<br />

music for all of Sellers" "Pink Panther"<br />

films, wrote the score for "Zenda."<br />

With the drive-ins open on full-time basis,<br />

horror films are again on the horizon. Currently<br />

in a wide multiple in (the area arc<br />

"Suspiria" coupled with "Eyeball."<br />

Disney's "101 Dalmations" is scheduled<br />

for re-release in June and the West County<br />

Shopping Center was host to a troupe of<br />

entertainers from that studio May 16. In<br />

Disneyland character costumes, the group<br />

sang and danced under the leadership of<br />

emcee Fulton Burley, who told the story of<br />

the production. While here, the performers<br />

cut a promo spot for KDNL-TV. Channel<br />

-^0, to be aired in early June. The station<br />

YOU COULDN'T<br />

FILL A<br />

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what we ^<br />

don't know<br />

about<br />

multi-theatre<br />

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THAT'S WHY WE'RE No. 1<br />

DESIGN* ENGINEERING • CONSTRUCTION<br />

WE NEVER MISSED AN OPENING''<br />

ASK AROUND<br />

cHinmnn KRicGCR<br />

(516) 569-1990<br />

will be giving away 101 stuffed dalmalion<br />

pups that month in connection with the<br />

Buena Vista release.<br />

The local Humane Society will sponsor a<br />

benefit performance of "Fiec Spirit" May<br />

24 at the Des Peres Theatre before the regular<br />

run May 25 at the Des Peres. St. Ann<br />

Cinema. Cross Keys. Ronnie's, Cinema 4<br />

and South Twin Drive-In. The film, released<br />

by Midwest Pictures involves the relationship<br />

between a hunting dog and a fox. Real<br />

animals are used throughout the production<br />

which was entered in the Children's Film<br />

Festival. It examines the risks of personal<br />

relationships of domestic and wild animals.<br />

It was chosen by Seventeen Magazine as its<br />

"Movie of the Month" and Scholastic Magazine<br />

in its review called it a "must see<br />

movie."<br />

Globe-Democrat entertainment editor<br />

Frank Hunter gave Woody Allen's "Manhattan"<br />

four stars, calling it an "acidulous<br />

valentine to Allen's beloved city of New<br />

York, capturing the feel of the city with<br />

the zest of a 1930s romantic comedy. He<br />

appreciated the employment of George<br />

Gershwin's superb and vital music as a fitting<br />

background and found Mariel Hemingway,<br />

who portrays the 17-year-old schoolgirl,<br />

bearing a startling resemblance to her<br />

grandfather, Ernest Hemingway, when he<br />

was her age." The film is enjoying what<br />

promises to be a long run at the Varsity.<br />

Ronnie's. Cypress Village and BAC Fair-<br />

Hunter awarded three and a half stars lo<br />

"Last Embrace." pioclaiming it an adventure<br />

of an unusual sort. He found the ending<br />

at Niagara Falls "exceptionally well done<br />

although the scary stuff was created in the<br />

studio," and enjoyed the interesting roles<br />

played by such actors as Sam Levene and<br />

Christopher Walken along with Roy Scheider<br />

and Janet Margolin. The drama is on the<br />

screens at Ellisville. Halls Ferry. Ronnie's<br />

and Cinema IV.<br />

Paramount's Heyday<br />

Recalled in Twilight<br />

DES MOINES, IOWA — "When<br />

Clark<br />

Gable swore to Vivien Leigh, "Frankly, my<br />

dear, I don't give a damn," some of the<br />

Des Moines audience feared the<br />

strait-laced<br />

Paramount Theatre might come tumbling<br />

down.<br />

They were right . . but years early. Des<br />

.<br />

Moines' Paramount Theatre's pinnacle was<br />

the premiere of "Gone With the "Wind." It<br />

was on an unforgettable day—Jan. 26,<br />

1940. The cost of admissions was a fortune:<br />

weekdays, 75 cents; evenings and weekends,<br />

$1.12. It was two degrees below zero on<br />

THEWTRE EQUIPMENT<br />

"Everything for the Theatre"<br />

No. CAPITOL AVE., INDIANAPOLIS, INO.<br />

that opening day and line formed. an hour<br />

before the 10 a.m. showing. Some brought<br />

lunch and sat through the show twice.<br />

Even the local newspaper The Register<br />

gave the premiere a page one "top head."<br />

Other rival theatres suffered while the<br />

Paramount basked in the limelight, its customary<br />

spot.<br />

The Paramount began as the Capitol Theatre,<br />

an afterthought to ,the eleven-story<br />

building built for offices in 1923.<br />

In the absence of TV, Little League and<br />

other organized activities, theatres were<br />

very much a part of the family liife in the<br />

1920s. Parents attended in the evening, kids<br />

on Saturday.<br />

'Capitol Organ Club'<br />

The Capitol had an organist, and for a<br />

dime the i little kids could go to "Herbie's<br />

Capitol Organ Club," named after Herbie<br />

the organist who clowned around, and the<br />

kids would get a funny hat and see very<br />

bad silent one-reel comedies.<br />

A. H. jBlank's organization bought the<br />

Capitol in 1929 and launched its heyday as<br />

the Paramount Theatre. Talkies were just<br />

beginning after movies had shared the billing<br />

for many years with live entertainment.<br />

The movies were killing vaudeville and it<br />

went down with a smile.<br />

Mary Bernstein Rubin remembers it well,<br />

since she was a member of the Paramount<br />

Rockets after graduating from a local high<br />

school in 1932. Bigtime entertainers and:<br />

bands would come through town and be<br />

billed with major movies. Local entertainers<br />

would fill out the stage show—^the<br />

Rockets were such a group. Mary says they<br />

danced to whatever the bands would play,<br />

including tunes with the likes<br />

of Edgar Bergen<br />

and Charlie McCarthy, torch singer<br />

Helen Morgan, Ginger Rogers (before she<br />

became a movie star), Blackstone the Magician,<br />

Cab Calloway and other name bands<br />

of the early swing era.<br />

To launch the Paramount a bigshot emcee,<br />

from Chicago, Charles Agnew, was<br />

called in. Gradually, however, the stage<br />

shows gave way to double features.<br />

Almost a Riot<br />

Des Moines almost had a riot in 1949<br />

when "I Married a Nazi" played and two<br />

fellows were hired to dress like Nazis and<br />

stroll the streets to advertise it.<br />

After the war and on into the '50s the<br />

Paramount hung on pretty well. It was the<br />

first theatre to advertise air conditioning in<br />

the '30s and also offer free parking beginning<br />

in 1957.<br />

In 1956 "Rock Around the Clock" was<br />

shown. It took three policemen and all the<br />

ushers to keep peace inside. Outside a jukebox<br />

blared rock music and dancers blocked<br />

the street in front.<br />

Paramount tried to live with television<br />

as it came along, just as it had done with<br />

vaudeville. Still later, dinner theatres and<br />

live performers tried to keep the old theatre<br />

alive, but her run was over.<br />

The theatre will be torn down this month<br />

but many many memories will be left standing.<br />

The Paramount went dark as a movie<br />

theatre in February 1973. Her last show was<br />

"The Innocent Bystander."


Toronto<br />

Ashanti (WB), Imperial, 2nd wk.<br />

The Champ (UA), Plaza, 3rd wk<br />

Every Which Way But Loose (WB),<br />

Good<br />

Good<br />

Imperial, 1 8th wk Fair<br />

The Evictors (AFD), Imperial, 3rd wk. Fair<br />

Get Out Your Handkerchiefs (PR).<br />

International, 10th wk Good<br />

Hair (UA), University, 4th wk Good<br />

Hurricane (Para), Imperial, 2nd wk. Good<br />

Love at First Bile (AFD), Uptown,<br />

2nd wk<br />

Good<br />

Manhattan (UA). Uptown, l&t wk. Excellenl<br />

Norma Rae (BVFD), Hollywood,<br />

7th wk Good<br />

Richard Pryor—Live in Concert (PR),<br />

Elgin. 5th wk Good<br />

Superman (WB). Hollywood, Imperial,<br />

19th wk Fair<br />

Voices (UA), Uptown, 4th wk Fair<br />

Vancouver<br />

Buck Rogers in the 25th Century (Univ).<br />

Coronet, 5th wk<br />

Good<br />

The Champ (UA). Vancouver Centre,<br />

3rd wk Good<br />

The China Syndrome (Astral), Odeon,<br />

5th wk Good<br />

The Deer Hunter (Univ), Vogue.<br />

7th wk<br />

Very Good<br />

Firepower (PR). Downtown,<br />

1st wk Average<br />

Good Guys Wear Black (PR), Coronet,<br />

1 St wk Above Average<br />

The Great Train Robbery (UA), Capitol.<br />

nth wk Fair<br />

Hair (UA). Stanley. 4th wk Average<br />

Hurricane (Para). Capitol. 3rd wk Fair<br />

Love at First Bite (AFD). Capitol.<br />

1st wk Average<br />

Norma Rae (BVFD), Park.<br />

2nd wk<br />

Above Average<br />

Superman (WB). Capitol. 19th wk. Average<br />

The Warriors (Para). Capitol, 12th wk. Fair<br />

Winnipeg<br />

Buck Rogers in the 25th Century<br />

(Umiv). Kings, Park, 4th wk. Very Good<br />

The Champ (MGM-UA), Metropolitan,<br />

4th wk Excellent<br />

The China Syndrome (Astral), Odeon.<br />

3rd wk Excellent<br />

The Deer Hunter (Univ). Garrick.<br />

7th wk Excellent<br />

Every Which Way But Loose (WB),<br />

Northstar, 19th wk Good<br />

Fast Break (Astral). Convention Centre.<br />

7th wk<br />

Very Good<br />

Get Out Your Handkerchiefs (PR).<br />

Cinema 3. 1st wk Good<br />

Hair (UA), Colony. 4th wk Average<br />

Norma Rae (BVFD), Northstar.<br />

1st wk Excellent<br />

A Perfect Couple (BVFD). Garrick.<br />

1st wk Fair<br />

Same Time, Next Year (Univ),<br />

(Univ), Grant Park. 11th wk. . . .Average<br />

Calgary<br />

Buck Rogers in the 25th Century<br />

(Univ), 3 theatres, 3rd wk Excellent<br />

The Champ (UA). Chinook.<br />

2nd wk Excellent<br />

The China Syndrome (Astral). North<br />

Hill. Westbrook, 4th wk Excellent<br />

The Deer Hunter (Univ).<br />

Towne Red, 5th wk<br />

Excellent<br />

Fast Break (Astral), Grand,<br />

5th wk<br />

Excellent<br />

The Fifth Musketeer (Astral).<br />

Uptown, 1st wk Excellent<br />

Good Guys Wear Black (PR). Marlboro<br />

Square. Odeon. 4th wk. Excellent<br />

Hair (UA). Palliser Square.<br />

2nd wk Excellent<br />

Hurricane (Para). Palace.<br />

1st wk Excellent<br />

Norma Rae (BVFD). Westbrook,<br />

5th wk<br />

Very Good<br />

Same Time, Next Year (Univ).<br />

Uptown, 4th wk Excellent<br />

Superman (WB). Calgary Place.<br />

18th wk<br />

Excellenl<br />

Warriors (Para). Market Mall.<br />

1 st wk Very Good<br />

Edmonton<br />

Ashanti (WB). Capitol Square.<br />

1st wk Excellent<br />

Buck Rogers in the 25th Century (Univ).<br />

Capilano. Rialto. 4th wk .Excellent<br />

The Champ (UA). Westmount.<br />

2nd wk Excellent<br />

The China Syndrome (Astral).<br />

Meadowlark. Rialto. 4th wk. ..Excellent<br />

The Deer Hunter (Univ), Towne<br />

Cinema, 4th wk Excellent<br />

Fast Break (Astral), Odeon,<br />

4th wk<br />

Excellent<br />

The Fifth Musketeer (Astral),<br />

Plaza. 1st wk Excellent<br />

Good Guys Wear Black (PR). Avenue.<br />

Jasper Red. 2nd wk.<br />

Excellent<br />

Hair (UA). Gaineau.<br />

2nd wk Excellent<br />

Hurricane (Para). Capitol Square.<br />

1st wk Excellent<br />

The North Avenue Irregulars (BV).<br />

Londonderry. 4th wk Excellent<br />

Superman (WB). Paramount.<br />

18th wk<br />

Excellent<br />

Hurricane (Para), The Cinema,<br />

1st wk Good<br />

Love at First Bite (PR). Loews 2,<br />

1 st wk. Excellent<br />

Ircnch Language Films<br />

Le Bonheur Renait (Univ).<br />

Champlain, 3rd wk<br />

Very Good<br />

La Cage Aux Folles (UA),<br />

Parisien, 5th wk Very Good<br />

La Carapatte (PR), Parisien.<br />

3rd wk<br />

Very Good<br />

Le Ciel Peul Attendre (Para).<br />

Parisien. 1 1th wk Very Good<br />

Doux, Dur et Dingue (WB).<br />

Berri. 3rd wk Good<br />

Marie Anne (PR), Parisien,<br />

1 st wk Good<br />

Sarah (UA), Parisien, 1st wk Good<br />

Une Fille Cousue de Fil Blanc<br />

(PR). Le Dauphin, 1st wk Fair<br />

Ottawa<br />

Ashanti (WB), Capitol Square,<br />

3rd wk<br />

Good<br />

Buck Rogers in the 25th Century<br />

(Univ). Somerset. 5th wk Good<br />

The Champ (UA). Elgin,<br />

4th wk<br />

Very Good<br />

The China Syndrome (Astral).<br />

St. Laurent. 6th wk Very Good<br />

The Deer Hunter (Univ), Elmdale,<br />

7th wk<br />

Very Good<br />

Fast Break (Astral), Cinema 6,<br />

3rd wk Good<br />

Get Out Your Handkerchiefs (PR).<br />

Capitol Square. 3rd wk Good<br />

Hair (UA). Nelson, 4th wk Good<br />

Love at First Bite (AFD), Capitol<br />

Square, Airport Drive-In,<br />

1st wk Excellent<br />

The Passage (UA), Place de Ville,<br />

1st wk Good<br />

Same Time, Next Year (Univ).<br />

St. Laurent, 10th wk Good<br />

Filmmaker's Expectations<br />

Tempered With Experience<br />

CALGARY—Fil Fraser says he realistically<br />

expects only one of the eight feature<br />

films he's planning to make in Alberta to<br />

turn into a big boxoffice success.<br />

The movies represent an investment of<br />

about $20 million during the next three<br />

years and the Edmonton producer and director<br />

naturally hopes they'll succeed financially<br />

and artistically and will try to make each<br />

a winner.<br />

But previous experience indicates to him<br />

that only one of eight is likely to become a<br />

blockbuster. He says that one could do<br />

"pretty well." the others might repay their<br />

costs and one might be a total disaster.<br />

Montreal<br />

"But you know realistically that one<br />

Ashanti (WB). I.oews 4. 3rd wk Good breakthrough will pay for the other seven."<br />

Buck Rogers in the 25th Century<br />

Fraser says.<br />

(Univ). Atwater. 1st wk Good Fraser Film Associates Ltd. of Edmonton<br />

The Champ (UA). I.oews 1.<br />

go into production in .August on<br />

4th wk<br />

Very Good<br />

plans to<br />

"The Falcon and the Ballerina." Jack Darcus's<br />

The China Syndrome (Astral).<br />

love story about a young musician,<br />

Bonaventurc. 6th wk Good jaded by years of success in a traveling<br />

The Deer Hunter (Univ). Place du<br />

band, and a beautiful ballerina, overwhelmed<br />

Canada. 7th wk<br />

Very Good<br />

by a career that demands everything she<br />

Hair (UA). York. 4th wk<br />

Excellent has to give. The production has a $1.5<br />

Halloween (Astral). Cinema de Paris.<br />

million budget, mostly from local funding<br />

11th wk<br />

Good and the Canadian Film Development Corp.<br />

BOXOFFICE :: May 21, 1979<br />

K-1


VANCOUVER<br />

"Qood Giijs \^car Black." which had just<br />

completed s.iiiiraiion bookings in the<br />

slate of Washington, moved across the<br />

border. The first wave in British Cokimbia<br />

embraced the Odeon Theatres' Coronet.<br />

\ancoiivcr. Westminster Mall. Hyland. Dolphin<br />

.md the Westminster Drivc-Iii.<br />

TORONTO<br />

plans are now well under way for this<br />

year's fourth annual Festival of Festivals<br />

here, with promises that the hassle of<br />

lineups and overcrowding which marred last<br />

year's event can be avoided this time.<br />

"We expect to have 50 percent more<br />

seats than last year," festival head Bill Marshall<br />

said. "We're negotiating for theatres<br />

with Famous Players, but they've got more<br />

films backed up for that time than 1 a-<br />

Guardia airport has planes."<br />

The festival is set to run Sept. 6-15.<br />

and already scheduled is a program of recent<br />

Swedish films, at least 40 old and new horror<br />

films, two gala screenings every night,<br />

new Canadian productions, as well a series<br />

of neglected films selected by Chicago critic<br />

Roger Ebert.<br />

Woody Allen's "Manhattan" set a new<br />

house record in its opening at the Uptown<br />

1 here, grossing $40,432 in three days.<br />

Brothers Timothy and Joseph Bottoms are<br />

to co-star as brothers in "Surfacing." a new<br />

feature film to be made this summer in<br />

Ontario's Algonquin Park. .'\lso in the cast<br />

will be Canadian Beverly D'Angelo, who<br />

was seen in "Hair." The producer will be<br />

Beryl Fox. and Eric Till will direct. The<br />

Festival patrons, who pay substantialls<br />

more than the ordinary customers, will this<br />

year have a star in the galaxy Andromeda<br />

named for them and registered through an<br />

arrangement with the Smithsonian Inslilule<br />

and the Library of Congress in Washington.<br />

S2.25 million budget will be put up by the<br />

Canadian Film Development Corp.. the Canadian<br />

Broadcasting Corporation. Famous<br />

Players and private investors.<br />

Moving into its third week of operation.<br />

Cineplex is still "ironing out wrinkles" in<br />

the operation of its 18 cinemas. These include<br />

sound and projection difficulties, and<br />

precautions against a possible breakdown in<br />

the computerized ticket-selling system. Although<br />

business has not been as first expected,<br />

there is still great enthusiasm for<br />

this unique theatre project. Biggest surprise<br />

tc date has been the success of "The Rubber<br />

Gun." a made-in-Montreal film that had<br />

been neglected for two years because nobody<br />

had any confidence in it. Response has been<br />

so good to it that Cineplex moved ii into an<br />

additional cinema for weekend business.<br />

Backed by strong Montreal reviews, "Jacob<br />

Two-Two Meets the Ho.ided Fang"<br />

opened Ontario playdates. including five<br />

theatres in the Toronto area. Based on the<br />

children's cla.ssic b\ Mordecai Richler, this<br />

Canadian film was produced by Harry Guilan<br />

and John Flaxman was executive producer.<br />

It is being distributed by Saguenay<br />

Films.<br />

The Toronto Sun will be a recipient of<br />

Variety Clubs International's annual Communications<br />

Media Awards. The Sun is being<br />

honored for its publicizing of the Bikc-<br />

.\-Thon sponsored by the Variety Club of<br />

Ontario for the benefit of handicapped and<br />

iniderprivileged children. The award will be<br />

presented at the opening men's luncheon<br />

of the 52nd .Annual Convention of Variety<br />

Clubs International to be held May l'J-24<br />

New Orleans.<br />

in<br />

Film Dist. Suit Filed<br />

Against Allied Artsts<br />

MONTREAL—Somerville House, a Canadian<br />

film company, has filed a multipleaction<br />

suit for an undisclosed amount<br />

aaainst Allied Artists Industries of New<br />

York.<br />

Rosemary Christensen. head of Somerville.<br />

said that the suit stems from an alleged<br />

breach of contract and for failure to account<br />

for and disburse distribution revenues lo<br />

Somerville investors from two films. "The<br />

Story of O" and "Zorro."<br />

At the request of Somerville House, the<br />

courts issued a seizure order against all<br />

assets and properties of the distribution<br />

company and its affiliated companies in<br />

Quebec pending the outcome of the case.<br />

"The Story of O" was released in 1 975<br />

and "Zorro" a year later.<br />

New Organization Formed<br />

TORONTO A new organization, set up<br />

along the lines of the .Academy of Motion<br />

Picture Arts and Sciences, has been formed<br />

to replace the annual Canadian Film<br />

Awards, organizers said recently.<br />

Paul Heffert. interim co-chairman of the<br />

recently formed Academy of Canadian Cinema,<br />

said that organizers recognized the<br />

need to expand the film awards because of<br />

the "explosive growth of the feature film indusstry<br />

in this country."<br />

Heffort. a composer, said that the awards<br />

—for which the Etrogs are given—originally<br />

had not been set up to handle feature<br />

films and that nominating and judging procedures<br />

had become difficult.<br />

He said that film-feature production grew<br />

to more than $60 million in 1977 from $5<br />

million in 1977. It is expected to reach $100<br />

million this year.<br />

The awards in the past have been made<br />

in the fall, often before many of the nominated<br />

films had been released in the country.<br />

For the past two decades, the awards<br />

have been sponsored b> \arious industr\'<br />

organizations.<br />

Under the new academy, membership is<br />

open to individuals with screen credit. Membership<br />

will be divided into about 10 craft<br />

categories such as actors, cinematographers.<br />

composers, editors and directors.<br />

'Halfback' Discounts<br />

Aimed at the <strong>Boxoffice</strong><br />

By J. W. AGNEW<br />

Toronio Correspondent<br />

TORONTO— Beginning May I.<br />

went into operation in Ontario.<br />

Halfback, a plan devised by the<br />

Halfback<br />

province,<br />

will enable holders of losing Wintario lottery<br />

tickets to "cash them in," permitting them<br />

to get discounts when buying records featuring<br />

Canadian artist.s, or when buying theatre<br />

tickets where Canadian feature films<br />

are being shown.<br />

"It's the best thing the Ontario government<br />

has ever done for the movie business,"<br />

said Bill Marshall, president of the Canadian<br />

Association of Motion Picture Producers.<br />

Halfback will be in operation over the<br />

summer period until September 30. and Canadian<br />

theatre owners and film distributors<br />

have a five-month promotional campaign<br />

laid out to take full advantage of this discount<br />

scheme.<br />

"The program is totally voluntary," stated<br />

David Spence. director of Ontario's cultural<br />

industries branch, administering the Hallback<br />

plan. "Nobody's putting the hustle on<br />

anybody. But we've got cooperation from<br />

200 to 300 movie houses. We've even getting<br />

movie houses in smaller towns that have<br />

never booked a Canadian movie."<br />

Two premieres have been arranged lo<br />

coincide with the introduction of Halfback:<br />

"The Shape of Things to Come." a futuristic<br />

adventure featuring Jack Palance.<br />

Carol Lynley and Barry Morse, and the<br />

Ontario first showings of "Jacob Two-Two<br />

Meets the Hooded Fang."<br />

Later this summer, these other feature<br />

films will be opening: "Meatballs," a youth<br />

comedy produced by Ivan Reitman. with<br />

Saturday Night Live's Bill Murray: "Fast<br />

Company," a racing story with William<br />

Smith: "The Brood," a thriller with Oliver<br />

Reed and Samantha Eggar: "Wild Horse<br />

Hank." a family story with Linda Blair and<br />

Richard Crenna; and "City on Fire." a<br />

disaster yarn starring Henry Fonda. ,Ava<br />

Gardner and Shelley Winters.<br />

Locally, the Park immediately booked a<br />

double bill of "Why Shoot the Teacher"<br />

and "Who Has Seen the Wind." and the<br />

Elgin also brought in "Black Christmas"<br />

along with "Death Weekend."<br />

"I'm trying to bring back every Canadian<br />

film I've got in the vaults, mostly for double<br />

bills," said Len Herberman of Ambassador<br />

Films. For theatre admissions, each losing<br />

Wintario ticket can be redeemed for 50<br />

cents off. or a maximum of four for each<br />

admission. Most theatre admissions in this<br />

province are now pegged at S3. 50. which<br />

means that under this plan a patron could<br />

pay as little as $1.50 for a theatre admission.<br />

"The idea is good; You can't knock it."<br />

one executive said. "But is it going to excite<br />

sales in films that are not really commercial<br />

Probably not. However, it will expose<br />

Canadian pictures in smaller centres such<br />

as Tweed and Peterborough, and that may<br />

pave the wa\ for the fiUure."<br />

K-2 BOXOFHCE :: May 21. 1979


'<br />

World Film Festival Called<br />

Injurious to Filmmaking<br />

MONTREAL—A leading association ol<br />

:^uebec filmmakers has attacked the third<br />

nnual World Film Festival scheduled to<br />

n here in late August.<br />

^e Association des Reajisateurs de Films<br />

'Quebec called the festival a useless and<br />

enterprise that served "as an instruof<br />

propaganda" that further contrib-<br />

;o the loss of culture of Quebecers.<br />

The World Film Festival, headed by<br />

ierge Losique, shows top new international<br />

ilms, some of them world premieres, and in<br />

he past two years has attracted big-name<br />

crecn stars to the two-week event.<br />

Calling for an end to government support<br />

'f the festival, the filmmakers accused the<br />

esti\'al of contributing to the already prearious<br />

economic condition of the Quebec<br />

\4anager Trainees for TOI<br />

Jndergo Seminar Sessions<br />

BOZtMAN. MONT.—A junior<br />

ilm industry.<br />

The association proposed the creation of<br />

new festival that would show Quebec<br />

ilnis in addition to those from other coun-<br />

e.xecuive<br />

training seminar was recently held here<br />

,ir manager trainees with Theatre Operators<br />

nc.<br />

The intensive two-day session covered all<br />

spects of theatre management and acuainted<br />

participants with general office per-<br />

Dnnel and operating procedures.<br />

The seminar was under the direction of<br />

)an Klusmann. marketing director, who was<br />

ssisted by Stephen Moser, company comtroller<br />

and treasurer, and Ron Reid. city<br />

lanager for TOI in Bozeman. Also particiating<br />

were Doug Williams, president, and<br />

im Warner of Warner Marketing Assolates<br />

and a vice president in TOI.<br />

Those attending were Dave Simpson.<br />

shn Carpenter and Cathy Hamilton from<br />

illings. Mont. Simpson manages the Rimock<br />

4 while Hamilton is at the Crossroads<br />

win. Carpenter is slated to manage the<br />

ig Sky Drive-In under city manager Lanny<br />

/agner.<br />

Attending from Miles City was Jim Mcihatton.<br />

presently managing the Park there.<br />

IcElhatton will be in charge of the Sunset<br />

'rive-In in Miles City. Attending from Hena<br />

were Wayne Knudsvig. manager of the<br />

aslight Cinemas: Joel Overton of the Skyigh<br />

Drive-In and Steve McCauley, man-<br />

:er of the Sunset Drive-In there.<br />

The current assistant manager at the<br />

laza Twin in Butte. Clay Brown, attended<br />

did Sam Schmerbauch. manager of the<br />

'orid Theatre in Missoula. Mont.<br />

Attending from Bozeman were Larry<br />

ones of the Campus Cinemas: Jerry Payne<br />

the Rialto; and Tim Highfill of the Star-<br />

!ht Drive-In. Also in attendance was a<br />

anager-trainee. Karen Hewitt.<br />

It is anticipated that the training seminar<br />

ill become an annua] event.<br />

Claude Binyon Jr. has been set as producm<br />

manager for "Oil" and "River Horse."<br />

Boom in<br />

Canadian Film Production<br />

Spurs Optimism From CFDC Head<br />

.MONTREAL— Feature film production<br />

in Canada, which reached record levels last<br />

year, will continue to boom in 1979, Michael<br />

McCabe, executive director of the Canadian<br />

Film Development Corporation, said<br />

recently.<br />

The CFDC invested S6.3 million in 30<br />

films produced last year— 18 English. 12<br />

French—with combined budgets totaling<br />

S50 million, a whopping increase from the<br />

investments of SI. 6 million in 20 productions<br />

with total budgets of S5.5 million in<br />

1977.<br />

Reviewing the corporation's just-concluded<br />

1978-79 fiscal year, McCabe said the<br />

CFDC also invested S900.000 in 56 projects<br />

at the pre-production or development stages.<br />

This also repiesents a dramatic increase<br />

from the previous year when $400,000 was<br />

invested in<br />

40 projects.<br />

In all. the CFDC last year invested S7.2<br />

million in 86 projects, compared with only<br />

S2 million invested in 60 projects in 1977.<br />

"Many of the projects in the development<br />

stage have now come to fruition and. while<br />

the new production season is just getting<br />

underway, we've already made tentative<br />

commitments to invest some S7 million in<br />

a wide variety of films." McCabe said.<br />

"Of course, some films will fall by Ihc<br />

wayside and other features will be added,<br />

but I'm sure we'll have an even greater<br />

volume of activity in 1979-80 than last year,<br />

both in total budgets and number of productions.<br />

"Tremendous growth of the industry<br />

stems from many factors, not the least of<br />

which are the CFDC's new investment, development<br />

and promotion activities.<br />

'Other factors include the emergence of<br />

a group of strong, creative producers, the<br />

development of new sources of financing<br />

through public offerings by recognized<br />

brokerage firms, lax incentives and the coproduction<br />

treaties Canada has with Britain.<br />

France, Italy. West German and Israel.<br />

"Our new investment policies, are aimed<br />

at stimulating production through investments<br />

at the moment of greatest risk for<br />

participate in more films each year.<br />

"While our yearly investment budget is<br />

only 54 million, much of this money was<br />

returned to us quickly so that we virtually<br />

doubled our investments during the past<br />

year. We expect to do even better in the<br />

new year."<br />

The films in which the CFDC invested<br />

last year ranged from high adventure to tender<br />

love stories and comedy, and there was<br />

even a disaster epic.<br />

The emphasis, McCabe said, is on international<br />

appeal.<br />

"It is no longer feasible to make films<br />

that will only be seen by a handful of<br />

people," he said. "If it takes stories with<br />

wide appeal and international stars to reach<br />

screens around the world, then that's what<br />

we'll invest in.<br />

"This doesn't mean these films are less<br />

Canadian. I believe that genuinely Canadian<br />

themes have a future in the international<br />

market.<br />

"And where production budgets match Ihc<br />

potential Canadian market, films can be<br />

made that allow for local cultural expression<br />

and give new talent the opportunity to<br />

work and develop."<br />

Although Canadian productions have attracted<br />

international stars, they are also<br />

helping to propel Canadians to<br />

international<br />

attention. "They have also brought home internationally<br />

known Canadians Susan Clark<br />

Donald Sutherland. Genevieve Bujold and<br />

Christopher Plummer.<br />

"The boom has given Canadian directors<br />

living abroad, among them Steven Stern<br />

and Alvin Rakoff. the opportunity to again<br />

work in Canada," McCabe said.<br />

"In addition, hundreds of technicians and<br />

f)eople behind-the-scenes—set carpenters,<br />

script assistants, makeup artists, costume designers,<br />

grips, camera and sound crews and<br />

the many people in the labs— -have been<br />

busy this past year as a result of all the<br />

film<br />

activity.<br />

""In fact, many technicians have enjoyed<br />

the luxury, for the first time, of being able<br />

to pick and choose jobs."<br />

Circuit Awarded Right<br />

To Exclude Revenue<br />

'°MiLWAUKEE— In a ruling following a<br />

lawsuit, a Wisconsin theatre circuit has won<br />

the right to exclude student discount revenue<br />

from grosses reponed to distributors.<br />

TTie circuit. Marcus Theatres in Milwau-<br />

the producer-— the initial stages of a project. kee, was held free of accountability for income<br />

admissions from student discount<br />

"The CFDC loans money for the development<br />

of a project or to provide interim financing<br />

so that the producers can proceed failed to sustain the claim in the suit filed<br />

cards. Paramount and other distributors<br />

with their films while awaiting funds from by them in Milwaukee County circuit court.<br />

investors.<br />

No ruling was handed down on the right<br />

"These are short term, relatively modes! of distributors to include student discount<br />

loans in comparison with the total budgets. card revenue in grosses. The decision rested<br />

In return, we expect a profit and a quicker on a finding that the contracts with Marcus<br />

turn-around of CFDC funds, allowing us to did not specifically provide for inclusion<br />

of student discount admissions.<br />

The court held that .Marcus never agreed<br />

to include student card discounts, and that<br />

distributor contract forms were ambiguous.<br />

The suit was predicated upon an audit of<br />

1965-70 grosses, resulting in a September<br />

1971 charge that student discount receipu<br />

should have been subject to payment by<br />

Marcus.<br />

Marcus began charging a fee for student<br />

cards in 1970.<br />

1<br />

XOmCE :: Mav 21, 1979<br />

K-3


Sell . . . and<br />

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Scores of busy little messages<br />

go out every week to a tremendous<br />

audience-and they get a tremendous<br />

response!<br />

Every exhibitor is<br />

busy—buying,<br />

selling, renting, hiring. All this is<br />

made easier and more profitable<br />

with the classified ads in Clearing<br />

House each week.<br />

READ • USE • PROFIT BY—<br />

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BOXOmCE :: May 21, 1979


Cftvdtucimt, • SauuatHent • CfMSddiatU • AftitdittMMU<br />

MAY 21, 1979<br />

Foreign thealie sealing looks unique coinimied lo stiuulanl American designed (.Intu i' I iiteinational chairs<br />

from Paris are used in these German theatres. Left is the "2001" theatre with 26.S piaizen isiatsi in the model<br />

called, appropriately, "Robot." At right is the "Hollywood" theatre featuring 88 seats in the "Club 13" model. While<br />

they may look nice, exhibitors will surely scoff at the price tag. Imported seals often cost more than $150 each.<br />

Photos courtesy "Film-Echo/ Filmwoche."<br />

featuring Theatre Seating


..I<br />

r.itA .^.j-^- r,<br />

-THl<br />

I'DPIEM<br />

TllAmB J<br />

^ COnTEPTS 1^<br />

|t was August of 1977 when Arthur<br />

D. Little. Inc., a research and consulting<br />

firm, issued a private report predicting<br />

"a significant decline in the number of motion<br />

picture theatres."<br />

David Fishman, then a researcher with<br />

the firm for nearly two years, was the author<br />

of the report, having nearly 12 years experience<br />

in motion picture production and<br />

distribution. Fishman also predicted in his<br />

report that moviegoing will be left to the<br />

few who want to see "foreign language<br />

films" and "minority oriented" films aimed<br />

at selected audiences.<br />

He also asserted that average Americans<br />

will probably rent video cassettes through<br />

lending libraries to ultimately be played at<br />

home on big-screen TV sets. "I don't know<br />

which it will be," he said, "video cassettes,<br />

cable TV or discs, but they'll bring the movies<br />

home."<br />

Some of his predictions have been enforced<br />

by recent events. Others have been<br />

contradicted.<br />

Fishman's prediction of a decline in the<br />

number of theatres might be hotly contested<br />

by theatre owners in Memphis or Little<br />

Rock, just two areas where exhibitors are<br />

concerned with the overbuilding of theatres.<br />

If theatre admissions are any indication<br />

of the need for increased theatre building,<br />

the industry should delight in a recent report<br />

by Theodore Nelson of the Office of<br />

Consumer Goods and Services published in<br />

the 1979 U.S. Industrial Outlook.<br />

"It is estimated that boxoffice receipts<br />

will reach $6.6 billion by 1983, reflecting<br />

an average annual increase of ten percent<br />

between 1978 and 1983," the report concludes.<br />

Still, some recent events support Fishman's<br />

conclusion. The opening of Cineplex<br />

in Toronto— 18 screens on one site offering<br />

foreign language, specialty and art films to<br />

small audiences of 137 or less— is just one<br />

example supporting his conclusions. United<br />

Artists Eastern Theatre Circuit will open a<br />

six-theatre complex this week which will<br />

"book films catering to a variety of tastes<br />

including "special art and classic productions<br />

not commercially viable" in smaller<br />

situations.<br />

Another harbinger is the recent agreements<br />

between both United Artists and<br />

Paramount to distribute video cassettes of<br />

major feature films to home markets<br />

through a rental library firm called "Vid-<br />

Amcrica."<br />

While Fishman's prediction of gloom may<br />

prove to be partially true, exhibitors needn't<br />

be too concerned. The report ignores one<br />

basic fact of human nature; people wanl and<br />

need to get out of the house.<br />

Film Technology on the Move 4<br />

Ever wonder what's become of the polyester base film stock<br />

Aside from a relatively small cost increase involved in using this<br />

film, exhibitors seem receptive to it and even anxious to switch.<br />

Film may further be improved by a new emulsion coating introduced<br />

last week by the 3M Company.<br />

Personnel Changes at Carbons<br />

Affect Five in Management<br />

The 1979 Annual Seating Review 8<br />

The exhibitor's one-stop guide to the fine seating products offered<br />

by the major manufacturers.<br />

Cine-Fi Inventor Sekiguchi<br />

Receives Technical Award<br />

Cinelux-Ultra Lens Receives<br />

Academy Scientific Citation<br />

New Equipment and Developments 12<br />

Eprad's New rectifier line; Giro's SPeif splicer; Bally Case &<br />

Cooler enters pre-fah building markt 16mm test film<br />

available.<br />

What is the NAC 14<br />

"During the last 15 years, the growth of the concession industry<br />

has been phenomenal. Concession sales grossed $4 billion in<br />

1978 with an annual growth rate of 10 to 12 percent."<br />

GARY BURCH, Managing Editor<br />

THE MODERN THEATRE is a bound-in section published eoch month in BOXOFFICE. Editorial<br />

or general business correspondence should be addressed to Vance Publishing Corp.<br />

825 Von Brunt Bird. Kansas City, Mo. 64124. Eostern Representative: James Young, 133<br />

E. seth Street, Eleventh Floor, New York, N.Y., 10022, (212) 755-5400. Western Representotive:<br />

Ralph Kominsky, 1800 N. Highland, Suite 707, Hollywood, Calif. 90028, (213) 465-


One of the greatest producers<br />

inthe history of movies<br />

has never even made a picture.<br />

Not even a short subject. But<br />

when it comes to producing the finest<br />

equipment for movie theatres,<br />

we've had hit after hit.<br />

Like our Christie Xenolite" bulb.<br />

The shining star of the industryguaranteed<br />

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Our Xenolite Lamphouses and<br />

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And Christie Dimension-4 Sound.<br />

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Now, with the introduction of a<br />

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As Christie Electric celebrates<br />

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We may never make a blockbuster<br />

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m%<br />

CHRISTIE AT FIFTY<br />

Christie Electric Corp., 3410 West 67th Street, Los Angeles. California 90043 (213) 750-1151<br />

Write Ho. 1 on Reader's Service Card<br />

(BOXOmCE :: May 21, 1979


Film Technologv on the nioue<br />

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• Service Loads from 300 to 4200<br />

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• Adapts Easily to Automation<br />

• Easily Installed— Guaranteed 1 Year<br />

Ever wonder what's become of the pwlyester<br />

base film stock<br />

You may have had several opportunities<br />

to test this remarkably strong film with the<br />

1974 release of United Artists' "Bring Me<br />

the Head of Alfredo Garcia" or UA's<br />

"Brannigan."<br />

The most recent test of polyester film<br />

came with the 1977 release of Warner<br />

Bros.' "Oh, God!" That film was part of a<br />

test for the Eastman Kodak "Estar" film<br />

stock. Some regions of the U.S. received<br />

the complete film or portions of the film<br />

printed on the Estar film. The test included<br />

polyester/ acetate stock, polyester stock and<br />

regular acetate stock.<br />

Most exhibitors prefer the advantages of<br />

polyester based film over acetate and are<br />

currently using it as a long-lasting and dependable<br />

leader film in their booths.<br />

Changing Overnight<br />

According to Tony Anthony Bruno of the<br />

motion picture and audio-visual markets division<br />

of Eastman Kodak, the Estar film<br />

stock is readily available from Kodak but<br />

the decision to use it rests in the hands of<br />

production and distribution. Bruno notes<br />

that the entire industry "can't be changed<br />

overnight" to the improved film stock,<br />

pointing out that there is "a premium" associated<br />

with the use of the film.<br />

"It is an awfully strong film but its application<br />

really determines its advantages,"<br />

he said. The cost increase of polyester based<br />

film over conventional acetate film is<br />

roughly 50 cents per 1,000 feet, a cost differential<br />

described as "insignificant" by one<br />

film lab technician.<br />

Mike Palcher of Central Shipping and Inspection<br />

Inc., Kansas City, recalls inspecting<br />

"Brannigan" prints. "I remember that it<br />

stood up very well compared to regular<br />

stock. You could really tell the difference.<br />

When it did scratch, it tended to scratch<br />

deeper and harder, but there was no<br />

sprocket damage. You could hold this film<br />

in your hands and still not tear it."<br />

Palcher also recalls rumors that United<br />

Artists planned to release as much as 80<br />

percent of its films on the durable stock<br />

after apparently successful results on "Brannigan."<br />

"Wunderfilm"<br />

,<br />

So why hasn't this "wunderfilm" caught<br />

1<br />

on<br />

Aside from the relatively small cost increase<br />

cited above, it could be that polyester<br />

film is being held up by a lack ofi<br />

tape splicers. Tape splicing is essential because<br />

polyester base films cannot be spliced<br />

with ordinary solvent-fusion methods. In<br />

fact, some laboratories and other special<br />

applications use sophisticated thermal weld<br />

splicers for polyester based films.<br />

Some concern has also been expressed<br />

that the film is so strong that it may damage<br />

projectors or film lab printing components<br />

if they are not perfectly aligned. With ace-<br />

the projector usually damages the film.<br />

tate,<br />

With polyester, the film can damage the<br />

projector.<br />

A check with Deluxe General and Technicolor<br />

labs confirms that neither firm<br />

knows of any current or near-future films<br />

scheduled to use the unique stock. Aside<br />

from using the polyester stock for a few<br />

test reels on general releases, its primary<br />

use remains in the making of 16mm films<br />

for heavy use situations such as in-flight<br />

motion pictures and repeating film cartridges<br />

used in audio-visual markets. Some government<br />

facilities, such as military bases, require<br />

polyester prints for their own use.<br />

Flexible<br />

Glass<br />

Regardless of if or when polyester film<br />

comes into common usage, all film stock<br />

may be further improved in the near future<br />

Continued on page 6<br />

Optional Remote Controls<br />

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We cant guarantee you a full fiouse But we can promise<br />

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XeTRON Products Division, Carbons. Inc.<br />

10 Saddle Road, Cedar Knolls, NJ 07927<br />

Phone (201)267 8200<br />

A Division of Cemcorp<br />

1515 Melrose Lane (301)838-0036<br />

PO Box 105 (301)879-3027<br />

Forest Hilt Md 21050<br />

HURLEY SCREENS<br />

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1610 Robin Circle (30i) 836-9333<br />

PO Box 217 (301)879-6757<br />

Foresi Hill, fvid 21050<br />

Write, wire or phone your<br />

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V<br />

,<br />

Personnel Changes at Carbons<br />

Affect Five Managementol'<br />

The appointment<br />

Ben Biskowitz as<br />

senior<br />

vice-president<br />

^^^^^^^^^^^_ announced<br />

for Carbons, Inc., was<br />

^^^^^^^H recently<br />

hy<br />

r ''^^' ^'^'^<br />

^^B<br />

Jersey based<br />

H ^ mH nKiniil'acturer and im-<br />

Ht^ *C^ aH porter of professional<br />

^ theatres.<br />

^H . v ^JH equipment for movie<br />

B-^CfeW**.-<br />

^P'^Mi' Wh Carbons since<br />

T^gMJP; 1966, Biskowitz holds<br />

jP^ responsibility in all<br />

I<br />

areas of the compa-<br />

Bcn Biskowitz<br />

^y^ operations including<br />

international marketing and liaison.<br />

Befoie being named a vice-president of<br />

Carbons in 1973, he was general manager<br />

for the company's Xetron products division.<br />

Previously, Biskowitz was a technical<br />

trouble-shooter in the television industry.<br />

Pickrell also announced promotions from<br />

within the company to fill two administrative<br />

positions. Named in the promotions<br />

was George A. Oravits, former manager of<br />

Carbon's Xetron products division. Oravits<br />

has been named general manager, a new<br />

post,<br />

for the firm.<br />

In the new position. Oravits holds overall<br />

responsibility for all company production,<br />

procurements and order shipments.<br />

Oravits joined Carbons in 1966 and has<br />

held responsibilities in various production<br />

operations since that time.<br />

George Mackey<br />

Teil Askew<br />

experience in electronics and electro-mechanical<br />

design. Mackey studied at the<br />

Boise State College and has been an active<br />

member of the SMPTE since 1973. Askew<br />

studied electronics technology at Bloomfield<br />

and Union Technical Schools, respectively.<br />

HD Qfl<br />

Portable 35mm 1<br />

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George Oravits<br />

Jerry Van De Rydl<br />

Named to replace Lester David as administrative<br />

manager for the firm was Jerry<br />

Van De Rydt. David retired during 1978.<br />

With the company since 1975, Van De<br />

Rydt previously was assistant administrative<br />

manager. In his new position he holds responsibility<br />

for all company finances and<br />

accounting, as well as overall management<br />

of the company's Lorraine Carbons division.<br />

Pickrell also announced the naming of<br />

George Mackey as chief engineer and Ted<br />

Askew as staff engineer.<br />

Formerly a staff engineer for the firm,<br />

Mackey's career in the theatre industry<br />

includes more than 20-years of experience.<br />

Ten of these years were spent as a theatre<br />

projectionist.<br />

As chief engineer, his responsibilities include<br />

new product and systems development,<br />

testing and evaluation, and installations.<br />

Ted Askew, with Carbons since 1975,<br />

has been promoted to staff engineer. He<br />

was previously a sales engineer with the<br />

firm.<br />

Both<br />

Mackey and Askew have extensive


Si^<br />

THE<br />

SOURCE<br />

FOR<br />

3 Dimensional<br />

Plastic<br />

Letters<br />

G'tosr<br />

I Tfte /979 Annual Seating Review<br />

Your patrons spend nearly all of their time in your theatre sitting in the auditorium<br />

seats. If you've got a good quality picture, but your patron has to shift and<br />

squirm during the time the show runs, then you're going to have a dissatisfied customer.<br />

Probably the best tesi of a theatre seat for comfort is to actually sit through a<br />

feature film showing. If you find it uncomfortable, so will your patrons. Make this test<br />

on your present seating and perhaps you may decide to replace your furnishing.<br />

||<br />

The first word in<br />

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DELIVERY<br />

DESIGN<br />

Rapid Change<br />

Letter Co.<br />

Affiliated with Sign Products<br />

THE<br />

SOURCE<br />

FOR<br />

Acrylic<br />

Flat<br />

Letters<br />

4" to 17<br />

GRIGG EQUIPMENT CO.<br />

Griggs Equipment Co.. Belton, Tex.,<br />

offers a wide range of styles and a<br />

large selection of fabrics and finishes<br />

to answer every use, design and budget<br />

requirement. Shown above is the model<br />

4200 Push-Back chair and below is the<br />

model 4252 chair featuring a fullmoulded<br />

five-inch polyurelhane cushion<br />

and an extra high back with a threeinch<br />

foam and Melamine plastic back<br />

shell. The seat pan and uplift are made<br />

of steel. Other features of the firm's<br />

seats include no-sag positive seat stops;<br />

19. 20. 21 and 22-inch seat and back<br />

sizes; floor or riser mounted Permocast<br />

aluminum standards; solid hardwood<br />

or padded fabric-covered arms, and<br />

lough, durable Cvcohic wood ^ruined<br />

Mclaniiin- or sled seal<br />

hacks.<br />

IRWIN SEATING CO.<br />

Irwin Seating Co., Grand Rapids,<br />

Mich., combines luxury and comfort<br />

in it's "Loge" line. The deep seats, thick<br />

backs and wide arms of the Loge line<br />

are available in the full line of upholstered<br />

theatre chairs and have reportedly<br />

gained wide acceptance since their<br />

introduction. Irwin's PAC features an<br />

acoustically engineered, padded, upholstered<br />

rear and is a favorite for<br />

performing arts centers and screening<br />

rooms. Irwin Seating Co., with over<br />

70 years experience, can reportedly<br />

provide a complete package of quality<br />

seating for the most discerning buyer.<br />

Other sealing lines include the Citation,<br />

Atlas-Hi-Back, Comet and Gladiator<br />

chairs designed specifically for theatre<br />

sealing. Irwin Sealing also provides a<br />

complete sealing package for theatre<br />

owners, including delivery and full<br />

installation.<br />

Self-spacing panels that are<br />

EFFECTIVE<br />

ECONOMICAL<br />

EASY TO USE<br />

Samples on request. For complete<br />

information, pleyse call immediately.<br />

213-747-6546<br />

1319 West 12th Place Los Angeles, CA 90015<br />

I<br />

The MODERN THEATRE SECTION


MASSEY SEATING CO.<br />

Two popular chair models that Massey<br />

Seating Co., Nashville. Tenn.. offers<br />

are, top to bottom, the Astro-Rocker<br />

and Rocker-Lounger. The big, oversized<br />

Astro-Rocker, and its companion<br />

Astro-Lounger, feature three foampillar<br />

back supports and a fidl-depth<br />

foam cushion seat. The latter has the<br />

same distinctive styling and construction<br />

as the former, except that it<br />

is stationary. A fool-proof rocking<br />

mechanism, permitting an automatic<br />

adjustment for the proper seat pitch,<br />

has contributed to the Rocker-Lounger<br />

becoming "the standard of comparison<br />

in theatre seating." The Loge model<br />

is available with the same features.<br />

AMERICAN SEATING CO.<br />

American Sealing Co.. Grand Rapids.<br />

Mich., continues to be a leader and one<br />

of the world's largest manufacturers of<br />

public seating with its maintenancefree<br />

35 M series, which reportedly exceeds<br />

seating criteria in quality, comfort<br />

and quiet operation. Within its 35<br />

M series is the model 35M-FR found<br />

in installations world wide. A large<br />

section of upholstery fabrics, colors and<br />

aisle treatments are available. Write No. 10 on Reader's Service Card<br />

The New World Heavyweight<br />

Champion<br />

Irwin's new Louc line is a<br />

kiidckout.<br />

Wc began with our proven style<br />

and durability. Then, we made<br />

our seat eushion a lot deeper<br />

(Hir armrests longer and witler<br />

and we gave our baeks a lot<br />

thieker padding.<br />

/HARRY<br />

MELCHER<br />

THEATRE EQUIPMENT<br />

Complete Projection and<br />

and<br />

Equipment<br />

^^^^^<br />

Concession<br />

Sound<br />

3607-15 W. Fond du Uc<br />

(414) 442-5020<br />

yiju,.<br />

Equipmint<br />

Reinforcement<br />

Service and Repair<br />

Wl 53216<br />

Now we've got tiic most eomfortable<br />

theatre chair available<br />

anywhere. A chair that won't<br />

go eiown tor the count.<br />

So wh\ go with a pait'oka<br />

"<br />

when you can ha\e the Champ<br />

Irwin Seating Drop us a note at the C'liamp's<br />

Company training camp. We're proud of<br />

'•^'•"" heavvweigiit. and we'd<br />

rrlnli'Hj'lK<br />

Mirh. 4!)'ioi reaHx hke to show you wh\<br />

No. 12 on Reader's Service Cn<br />

y


UPGRADE VOUR<br />

BCN>IHAr<br />

DOGGGNELOW<br />

GOsrwrrH<br />

EFRAD<br />

I«L-MUr<br />

HEYWOOD-WAKEFIELD<br />

I<br />

"Best friend a theatre man ever had" is<br />

what you're likely to hear about DBL-MUT<br />

from satisfied owners of the breed.<br />

You sec, DBL-MUT (that's short<br />

for double make-up table) is a universal<br />

film handling unit that can save you time<br />

and money three ways in preparing and<br />

presenting shows.<br />

For example: used as a stand alone<br />

film transport system , DBL-MUT will turn<br />

a small reel capacity into a large reel transport,<br />

holding up to 4 '/2 hours of film. (48-inch<br />

reels). Just roll it up to your projector, feed<br />

film from one side reel to the projector and<br />

back to the other reel. Put it in "run" mode<br />

and your show is on screen when your<br />

projector starts. Very nifty.<br />

Or, use DBL-MUT as a rewind bench —<br />

rewinding smoothly from any large reel<br />

or studio reel. Speed is controlled by the<br />

variable power supply.<br />

DBL-MUT will also serve you as a<br />

make-up bench for Eprad's Simple Platter<br />

and most others. And give you backup<br />

capability should a platter break down.<br />

DBL-MUT is shipped complete, ready<br />

(o plug into any 115 Vac 60 Hz outlet. No<br />

time or money lost for installation or booth<br />

equipment modification.<br />

Get in touch with your Eprad dealer<br />

and put a leash on a DBL-MUT soon.<br />

You'll be doggone glad you did. Or, write<br />

us for complete information.<br />

Sold and Leased Internationally<br />

Thru Selected Theatre Supply Dealers<br />

INCORPORATED<br />

Box 4712 / Toledo.Ohio 43620<br />

®<br />

/ (419) 243-8106<br />

Heywood-Wakefield, M e n o in i n e e,<br />

Mich., offers theatre chairs in stationary<br />

models and seven rocking chairs,<br />

above. Representative rocker model<br />

TC-2104, below, has a spring base<br />

mechanism, veneer back panel and<br />

solid wood armrests. The spring-base<br />

rocking innovation adjusts automatically<br />

to all seating positions without<br />

levers, buttons or gadgets. Padded<br />

hacks and spring-filled backs are available<br />

along with coil spring and arch<br />

spring seat cushions. All metalwork,<br />

available in a choice of standard and<br />

custom colors, is steel. Seat cushion'<br />

are available in widths from 19 to 24<br />

in. and are fitted with wire drawstring<br />

covers for easy replacement. Rocking<br />

Models are available in mini-midi-maxi<br />

sizes to accommodate various size seating<br />

budgets.<br />

NATIONAL THEATRE SUPPLY<br />

Produced for National Theatre Supply<br />

by American Desk Manufacturing Co.,<br />

the company's chair line includes three<br />

varieties. The Lounger model 2840,<br />

above, is offered in two styles— the<br />

King-Back, a deep plush style, and<br />

the slimline Queen-Back. Both provide<br />

the ultimate in comfort and convenience<br />

with an unusual mechanism that<br />

maintains a precise relationship between<br />

back and seat in every angle of<br />

recline. Model 2117-24F, below, is the<br />

Marquis, which features a uniquely<br />

contoured plastic back that is superbly<br />

designed for ease, durability and freedom<br />

of maintenance.<br />

MARBLE HELPS... With High Quality, Low Prices, and<br />

Fast Delivery You'll make bigger profits.<br />

Call Bill Alexander, collect, or contact your theatre supply dealer for:<br />

• Double Eagle Carbons • X-CEL Xenon Bulbs<br />

• Sankor Lenses • Reflectors<br />

THE/i^AMRBLE COAAPANY INC.<br />

.Tennessee 37207<br />

3lex 554303<br />

RenJei's Service<br />

C.iril<br />

^g^K<br />

^gj^<br />

The MODERN THEATRE SECTION


Cine-Fi inventor Sekiguchi<br />

Receives Technical Award<br />

Kiichi Sekiguchi, inventor of the Cine-Fi<br />

drive-in radio sound system, recently received<br />

a Technical Achievement Award<br />

from the Assn. of Motion Picture Arts and<br />

Sciences.<br />

Kkintb


. for<br />

i Reader's<br />

^ 'm^<br />

No. 18 on Reader's Service Card<br />

The KNEISLEY Lamphouse to<br />

Remember when Equipping Your Theatre,<br />

— write for fne details—<br />

NEW<br />

LgJUUlJLfl-9-8-B-9-0-fl-9.BJ.e<br />

Rubber feet stop EQUIPMENT<br />

splicer from sliding.<br />

I<br />

Fits quickly onto ^g<br />

= and =:<br />

-n<br />

any CIR-type splicer. |s g DEVELOPMENTS<br />

CIRO<br />

a o'oTnrBTTS "BTTBTnT SHI<br />

o<br />

D Eprad-Manufactured Rectifiers<br />

O<br />

EQUIPMENT CORPORATION Now Offered in Three Sizes<br />

6820 Romaine Street, Hollywood, Eprad recently announced that it is now<br />

California 90038. (213) 467-1296 marketing a new .xenon rectifier designed<br />

and manufactured by the firm at their plant<br />

in Toledo. The rectifier formerly offered by<br />

xi^<br />

rr<br />

XENEX<br />

• it's moderately priced, ruggedly constructed.<br />

Clean styling. Complete rear Instrument panel.<br />

Access to interior through full hinged doors.<br />

Adjustable nose cone. Heavy duty igniter.<br />

• Horizontal lamp ond 14 inch dichroic coated,<br />

glass reflector provide greater light pickup ond<br />

excellent screen coverage. Focusing and beom<br />

controls provided.<br />

• Accommodates 1000 through 4000 watt Xenon<br />

Lamps for indoor and outdoor screens up to<br />

125 feet wide.<br />

• Magnetic arc stabilization properly positions<br />

arc tail flame around anode, increasing lamp<br />

life.<br />

• Bl-ower cooled. Manual ignition and manual<br />

douser ore standard. Automotic ignition optional.<br />

THE KNEISLEY ELEQRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620<br />

the firm was reportedly designed several<br />

years ago by a consultant and manufactured<br />

for Eprad by another firm.<br />

The new rectifier is reportedly the result<br />

Write No. 19 on Reader's Service Card<br />

rgahver<br />

CLOSES!<br />

When you've got to get your<br />

equipment rolling again, excuses are<br />

inexcusable. Call the one source that<br />

comes to your aid 24 hours a day, RCA,<br />

Our coast-to-coast network of<br />

technicians puts a specialist near you.<br />

He's ready to deliver fast, professional<br />

emergency service, routine preventive<br />

maintenance, equipment installation,<br />

booth modification, auditorium<br />

equalization and a lot more . all<br />

equipment Dolby-trained specialists.<br />

Call on 40 years of experience.<br />

Call RCA Any time you need us, or<br />

even before you need us. Call us collect<br />

at (609) 338-4157 for the 24-hour<br />

service number in your area,<br />

RCil<br />

RCA Service Company, A Division of RCA<br />

Technical Services. 204-2<br />

Route «38, Cherry Hill. N, J, 08353<br />

Service Card<br />

of more than one year of intensive effort<br />

and several months of exhaustive testing.<br />

The new design emphasizes ease of operation.<br />

dL-pciulability and economy of operation,<br />

the firm reports.<br />

A control knob on the top of the rectifier<br />

cabinet provides a continuously variable<br />

voltage capability. There are no taps to be<br />

changed if a higher or lower operating<br />

voltage is needed.<br />

Components in the new rectifiers include<br />

"avalanche" diodes to safeguard against<br />

lightning. General Electric's new metal oxide<br />

varistors to prevent spiking, and temperature<br />

in detectors the diode bank which<br />

shut the rectifier down in case of excessive<br />

heat build up.<br />

The rectifiers come in three sizes 2000<br />

watts ($2921), .^000 watts ($3346), and<br />

4000 watts ($3642).<br />

For more information, enter 112 on the<br />

Reader's Service card.<br />

New products or services mentioned in<br />

this<br />

iiiai;azi'U' arc for infonuation purposes only.<br />

Their appearance does not necessarily constitute<br />

endorsement by <strong>Boxoffice</strong> or The<br />

MoDF.RN Theatric.<br />

The MODERN THEATRE SECTION


Giro Equipment 'SPerf Splicer<br />

Puts Tape Edges at Frameline<br />

Ciro Equipment CoqD. recently introduced<br />

an eight perfoiation splicer which covers<br />

two 35mm frames so the tape's edges<br />

New 16mm Test Film<br />

Available From SMPTE<br />

A new 16mm test film for use to evaluate<br />

projector aligninent and screen image quality<br />

is now available, it was announced by<br />

.SMPTE engineering vice-president Roland<br />

.1. Zavada. Eastman Kodak Co. The new<br />

film, designated the 16PA-100, can be obtained<br />

from the SMPTE test film dept., 862<br />

Scarsdale Ave.. Scarsdale, N.Y. 10583 at a<br />

cost of $41 each.<br />

According to Zavada, the film is designed<br />

to provide the same degree of performance<br />

evaluation for professional 16mm projectors<br />

that has been available for 35mm projectors<br />

through SMPTE's well-known 35-PA and<br />

35-IQ test films.<br />

The film, supplied in 100-foot rolls in<br />

black and white, is produced as a camera<br />

original. The film is said to be an excellent<br />

tool for permitting the quantitative measurement<br />

of projector adjustments that affect a<br />

projector's visual image. The 16PA-100 is<br />

made in accordance with SMPTE recommended<br />

practice RP82-1978.<br />

SPECIALISTS<br />

REBUILDING<br />

CHAIRS<br />

ip.<br />

Reasonabl<br />

pound. Sur<br />

cs, $2.00. W.<br />

----g Cor<br />

I, Brooklyr<br />

212-875-5433. (Re<br />

Write No. 21 on Reader's Service Card-^<br />

the frameline, instead of in the film<br />

image area.<br />

Like all Ciro splicers, the "SPerf" makes<br />

its own perforations in the splicing tape and<br />

trims the edges automatically.<br />

For more information, enter 109 on the<br />

Reader's Service card.<br />

Bally Case & Cooler Enters<br />

Pre-Fob Building Morket<br />

Entire buildings for boxoffice, information<br />

centers, refreshment stands, supply and<br />

equipment storage, and climate-controlled<br />

motion picture film storage can now be assembled<br />

of a single, pre-insulated, metal<br />

panel system, according to Bally & Case<br />

Cooler Inc.<br />

jlly"s tour-inch-thick, metal clad panels<br />

are available for walls, vertical corners,<br />

roofs aind floors. They are said to have a<br />

high insulating efficiency of R-34 and can<br />

be clad with architectural color-coated<br />

facades.<br />

For more information, enter 107 on the<br />

Reader's Service card.<br />

^<br />

We'll light<br />

op your life!<br />

WITH OUR 4 SPECIALIZED THEATRE<br />

SCREENS<br />

XR171<br />

ANTI-STATIC<br />

non-yellowing<br />

pearlescent surface<br />

HILUX<br />

silver surface<br />

approved for 3D<br />

ECH<br />

XRL<br />

LENTICULAR<br />

prevents cross reflection of Ught.<br />

Cotton backing prevents bellying<br />

on curved screens.<br />

o MATTE<br />

WHITE<br />

heavy<br />

ALSO THE FINEST IN DRIVE IN SCREEN PAINT<br />

^^H^^^BI^^^B^H ^^^^^^^^A<br />

nikOTE^<br />

PROFESSIONAL SCREENS OF SUPERIOR QUALIiY<br />

1 Seabring Street, Brooklyn, N. Y. 1 1231 — (212) 624-6429<br />

Sup<br />

TUNE-A-MOVIE REALLY WORKS !<br />

RADIO SOUND SYSTEMS FOR DRIVE IN THEATERS<br />

5707 Lady Lane, Tucson, Arizona 85704 * Telephone (6021 888 0747<br />

BOXOFFICE :: May 21, 1979<br />

'\\.i No. 23 on Reader's Service Card


Complete Concession<br />

Centers<br />

Butler-Proctor<br />

Planned-Built-Equipped<br />

Installed<br />

Call or Write<br />

priKlor<br />

fliiff IstriliMtiii*! cm.<br />

Address all<br />

Write No. 24 on Reader's Service Card<br />

correspondence to Dept. BMTS.<br />

From theatres and fair grounds to ballparks<br />

and airports, concession operations<br />

everywhere are part of one of the fastest<br />

growing segments in today's economy. Sharing<br />

in the concession industry's upward<br />

movement is its trade association. The National<br />

Assn. of Concessionaires (NAC),<br />

What Is the nflC<br />

which is presently celebrating its 35th year<br />

of service to the industry.<br />

Founded in 1944, the NAC is the only<br />

association covering the entire concession<br />

industry. The present organization was preceded,<br />

however, by three other associations<br />

whose differing names and membership correspond<br />

to the industry's development.<br />

At its founding, the association was<br />

named the National Assn. of Popcorn Manr<br />

ufacturers and represented only the "general<br />

interests of popcorn manufacturers . . .<br />

throughout the U.S." In 1953, a name<br />

change to the International Popcorn Assm.<br />

heralded the organization's broadened<br />

membership which now included processors,<br />

theatre and concession operators, retail<br />

shops, jobbers, equipment manufacturers<br />

and suppliers and brokers.<br />

Two years later, the association adopted<br />

a less exclusive name, the Popcorn and Concession<br />

Assn. Yet this still was not all-inclusive<br />

enough and, in 1956, the name was<br />

changed for the last time to the National<br />

Assn. of Concessionaires. Since that time,<br />

the association has been dedicated to serving<br />

the entire concession industry.<br />

Phenomenal Growth<br />

During the last 15 years, the growth of<br />

the concession industry has been phenomenal.<br />

Concession sales grossed $4 billion in<br />

1978 with an annual growth rate of 10 to<br />

12 percent. In spite of inflation and rising<br />

costs, concessions in many locations, particularly<br />

in movie theatres, contribute almost<br />

100 percent to the facilities' profit.<br />

Concession operations can be found almost<br />

anywhere, from historical sites to<br />

swimming pools. Popcorn, soft drinks and<br />

candy, although still staple concession items,<br />

have been joined on many menus by pizza,<br />

yogurt, granola bars and a host of other<br />

food items. Some facilities have even begun<br />

marketing non-food items such as artwork,<br />

T-shirts and various souvenirs.<br />

The service of such a fast-growing and<br />

diverse industry requires a variety of farranging<br />

programs. The N.A^C has attempted<br />

to meet the needs of its members, who operate<br />

over 25,000 concession facilities<br />

throughout the U.S., Canada, Costa Rica<br />

and Australia, with several programs and<br />

-Write No. 25 on<br />

Reader's Sen<br />

[,1<br />

\r/|r^"^<br />

"The Concessionaire," a newsletter covering<br />

current events in both the association,<br />

and the concession industry, is published by<br />

the NAC on a bi-monthly basis. Copies are<br />

sent free of charge to all members. The<br />

NAC also provides its membership withi<br />

supplemental bulletins which explore in<br />

detail issues of particular interest. Members<br />

are encouraged to submit ideas to the NAC<br />

publications, which maintain a continual<br />

flow of communications between the association<br />

and its membership.<br />

Membership Package<br />

A "Concessions Management and Operations<br />

Guide," one of the most comprehensive<br />

publications presently available on the<br />

subject, is also sent to NAC members as<br />

part of a membership package. The guide<br />

was written by industry experts and includes<br />

chapters on financial management, purchasing<br />

management, personnel management<br />

|<br />

and equipment and facilities, as well as separate<br />

sections on various types of concession<br />

operations. Revision plans for the guide are<br />

currently underway and a newly expanded<br />

and updated version will soon be available.<br />

Besides its many publications, the NAC<br />

also stages a series of tradeshows. conventions<br />

and other meetings for members of<br />

the concession industry. Regional conventions,<br />

held throughout the year, provide an<br />

opportunity for delegates to exchange ideas,<br />

view new products and equipment and listen<br />

to industry specialists.<br />

ShoWesT, hosted by members in 13 western<br />

states, is the largest of the regional conventions,<br />

drawing over 1,500 delegates this<br />

year. NAC's national convention and tradeshow<br />

is held annually in conjunction with<br />

the National .'Vssn. of Theatre Owners and<br />

the Theatre Equipment Assn.<br />

Over 2,000 concession operators, theatre<br />

owners, manufacturers, suppliers and distributors<br />

attended last year's convention at<br />

the Americana Hotel in New York. The<br />

fradeshow had a total of 110 exhibition<br />

booths. The 1979 national convention will<br />

be held Oct. 30-Nov. 1 at the Bonaventure<br />

Hotel in Los Angeles.<br />

Education /Public Relations<br />

During both the regional and the national<br />

conventions, the NAC sponsors a series of<br />

educational meetings for delegates. These<br />

meetings usually feature industry experts<br />

who hold seminars or conduct panel discussions<br />

on new ideas and techniques in<br />

concession operation and management.<br />

The NAC also provides an on-going public<br />

relations program as a general service<br />

to the industry. Through news releases, media<br />

contacts and its own publications, the<br />

The MODERN THEATRE SECTION


,<br />

Metzger.<br />

association continually strives lo establish<br />

an accurate and positive public image for<br />

the concession industry. This has been particularly<br />

important in the wake of recent<br />

criticism aimed at concession items. The association's<br />

lespcinso to the "junk food" contro\crs\<br />

has been to reiterate its recommen-<br />

Jalioii ot moderation in all food purchases.<br />

In addition to its current programs, the<br />

NAC is constantly searching for ways to improve<br />

its service to the industry and its<br />

members. With several new projects already<br />

being discussed, the association and the industry<br />

are both anticipating even greater<br />

growth and prosperity through the new decade<br />

and beyond.<br />

Popcorn Institute Officers<br />

Are Elected for 1979<br />

The Popcorn Institute, the Chicago-based<br />

association of U.S. popcorn processors, has<br />

elected officers for 1<br />

979. Re-elected to serve<br />

a second term as pres-<br />

^^<br />

ident is<br />

^jjjj^l^<br />

Herbert B.<br />

^^^^^ ^S Gettelfinger, president<br />

W a<br />

°^ Gettelfinger Pop-<br />


NAC President Lowe Appoints<br />

Ten Regional Vice-Presidents<br />

The appointment of ten regional vicepresidents<br />

foi the National Assn. of Concessionaires<br />

was recently announced by<br />

NAC president Perry Lowe of Theatre<br />

Management Services. Lowe said the vicepresidents,<br />

four of whom are new associ<br />

ation officers, will play a vital role in .is<br />

sisting NAC to work effectively with all ol<br />

its members.<br />

As an example, Lowe called the association's<br />

regional meetings, several of which<br />

are held each year, an important aspect ol<br />

the NAC's "grass roots" approach to<br />

reaching<br />

concessionaires. He also pointed to the<br />

success of this year's ShoWesT convention,<br />

hosted annually by members in 13 western<br />

states, which attracted more than 2,000<br />

delegates.<br />

The ten regional vice-presidents and the<br />

areas within their regions include:<br />

Region No. 1: Fella Goldberg, Standard Box Co.,<br />

Chelsea, Mass. (Connecticut, Dekrwaie, District of<br />

Columbia, Maine, Maryland, Massachusetts, New<br />

Hampshire, New Jersey, New York, Pennsylvania,<br />

Puerto FUco, Rhode Island, Vermont, Virginia and<br />

West Virginia.)<br />

Region No. 2;<br />

Inc., Memphis,<br />

, „,<br />

-<br />

Mississippi, North and South Carolina and Tennes-<br />

Region No. 3: Paul Leikowitz, L & L Concession<br />

Co., Troy, Mich. (Illinois, Indiana, Kentucky, Michigan<br />

and Ohio.)<br />

Region No. 4; Gerald Toohey, Nebraska Concession<br />

Supply Inc., Omaha, Neb. (Colorado, Iowa, Kansas,<br />

Missouri and Nebraska.)<br />

Region No. 5: Frank G. Liberto, Liberto Specialty<br />

Co., San Antonio, Tex. (Arkansas, Louisiana, New<br />

Mexico, Oklahoma and Texas.)<br />

6: Region No. Chesler, Norman Theatre Candy<br />

Distributing Co., Salt Lake City, Utah. (Arizona,<br />

Cahlorma, Hawaii, Nevada and Utah.)<br />

Goetze Appoints Jim Coyle<br />

Assistant Sales Manager<br />

Melvin Goetze, chairman of the board<br />

and president of Goetzc's Candy Co., Inc.,<br />

recently announced<br />

Jim Coyle<br />

the appointmemt of<br />

lim Coyle as assistant<br />

biiies manager. Coyle<br />

will assist Spaulding<br />

Goetze, vice-president<br />

and sales manager for<br />

the firm, with the<br />

company's national<br />

network of brokers.<br />

Prior to Coyle's acceptance<br />

of the managerial<br />

position with<br />

Goetze's, he was regional sales manager for<br />

Y & S, now a division of Hershey Foods.<br />

Coyle will reside in Baltimore, Md.<br />

New Board Members Elected<br />

To Theatre Equipment Assn.<br />

Jeiry Sunshine, executive director of the<br />

Theatre Equipment Assn., recently announced<br />

the results of the annual board of<br />

directors election.<br />

Worth Baird was elected as a director to<br />

the manufacturing division and John Burlinson<br />

Jr. and Phil Judd were re-elected to<br />

this<br />

division for another term.<br />

Paul Voudouris was elected as a director<br />

to the dealer division and Jim Barry and<br />

Dan Miller were re-elected to this division<br />

J.<br />

for another term.<br />

The association extended its sincere<br />

Region No. 7: Robert Bond, Sterling Recreation<br />

Organization Co., Bellevue, Wash. (Alaska, Idaho,<br />

Montana, Oregon, Washington and Wyoming.) thanks to retiring board members Chuck<br />

Lahti and Don Moore in the dealer division<br />

Region No 8: Frederick Corrigan, Valley Fair<br />

Entertainment Center, Shakopee, Minn. (Minnesota,<br />

North and South Dakota and Wisconsin.)<br />

and Glenn Berggren and Andy Marglin in<br />

Super Puff't Popcorn<br />

Region No. 9: Sydney Spiegel,<br />

the manufacturing division.<br />

Scarborough, Ontario, Canada. (Eastern<br />

Ltd.,<br />

Canada including the provinces; New Brunswick,<br />

Newloundland, ScoUa, Ontario, Nova Prince Edward<br />

Island and Quebec.)<br />

"Is it wrong to shout 'Movie!' in a crowded<br />

fire house"— Steve Martin, comedian,<br />

Region No. 10; Jack Senior, Harlan Fairbanks Co.<br />

Ltd., Vancouver, B.C., Canada. (Western Canada<br />

including the provinces: Alberta, British Columbia,<br />

from the album "Let's Get Small."<br />

Manitoba and Saskatchewan.)<br />

How to butter up an<br />

"'^'''<br />

The Popcorn Train Is the only popcorn<br />

corner that holds a popcorn bucket and<br />

Q dnnk cup in one convenient package.<br />

So even/ sale is tv^/o soles. Colorful<br />

posters and mobiles available,<br />

For more information about the<br />

money-making Popcorn Train<br />

contact Dixie, Marathon,<br />

f^^-^ 2A5 American Lane,<br />

Greenwich, CT 06830.<br />

(203) 552-4183.<br />

DISCia/MaRaTHON<br />

Reader's Service Card<br />

MGM Sound Department Begins<br />

Major Modernization Project<br />

Work is now underway for the complete<br />

modernization of Metro-Goldwyn-Mayer<br />

Studio sound facilities with an expected<br />

completion date early this fall, it recently<br />

was announced by Roger Mayer, MGM<br />

vice-president of administration.<br />

Three fully renovated re-recording rooms<br />

will feature custom-designed Quad/ Eight<br />

consoles, Compumix processors, high-speed<br />

Magnatech projection equipment, Dolby<br />

four-channel stereo capabilities and all-new<br />

support equipment.<br />

Already in operation is the Dolbyequipped<br />

six-track stereo dubbing facility in<br />

the MGM Theatre, considered by many to<br />

be the finest available in the industry. "The<br />

Deer Hunter," which has won an Academy<br />

Award nomination this year for best sound,<br />

was one of the more recent films re-recorded<br />

in this facility, which also has 70mm projection<br />

capabilties.<br />

MGM's Foley Stage and a top-flight<br />

Foley crew, equipped with all necessary<br />

props, are available to develop whatever<br />

background sounds may be required.<br />

MGM's scoring stage represents one of the<br />

finest facilities acoustic available for music<br />

recording in the industry. Sheffield Laboratories<br />

has just completed construction of<br />

their direct-to-disc record recording facility<br />

which will utilize the MGM scoring stage.<br />

MGM's fully modernized sound departmen<br />

is supported by 17 projection rooms<br />

with 16, 35 and 70mm capabilities as well<br />

as 4 or 6-track stereo, and seating up to 387<br />

persons. Surrounding the sound department<br />

are 171 editorial rooms.<br />

Alphabetical Index<br />

of Advertisers<br />

Automoticket<br />

^<br />

Ballantyne of Omaha *<br />

Bally Case & Cooler >*<br />

''<br />

Bevelite-Adler<br />

Big Three Theatre Group<br />

Canrad Honovia, Ballantyne, Strong 5<br />

Butler Fixture & Mfg '*<br />

Canrad Hanovia ^<br />

Cemcorp *<br />

Christie Electric Corp *<br />

Ciro Equipment Corp j*<br />

Cretors, Inc. ]^<br />

Dixie/Marathon<br />

'»<br />

Eprad, Inc. '°<br />

.<br />

Alan Gordon Enterprises '<br />

Hurley Screen Corp *<br />

Irwin Seating Co '<br />

Kintek, Inc. '<br />

Kneisley Electric Co '*<br />

LocRod, Inc. '^<br />

The Marble Co , Inc 10<br />

Horry Melcher Enterprises '<br />

National Theatre Supply<br />

'<br />

Norman & Friddell *<br />

RCA Service Co )*<br />

Seating Corp of New York 1*<br />

Sclby Industries, Inc *<br />

Sign<br />

Products<br />

(Rapid Change Letter Co) 8<br />

Soundfold<br />

International<br />

Tcchnikotc Corp 1*<br />

Western Service & Supply "<br />

Xetron Products Div.<br />

(Carbons, Inc.) *<br />

The MODERN THEATRE SECTION<br />

'


BOXOFFiCE BOOKINCUIDE<br />

JONNA JEFFERIS,<br />

Bookinguide Editor<br />

An interpretive analysis of lay and tradepress reviews. Running time is in patentheses. The plus and<br />

minus signs indicate degree o! merit. Listings cover current reviews regularly. Symbol r.J denotes<br />

BOXOFFICE Blue Ribbon Award. All films are in color except those indicated by (bSw) for black &<br />

white or (© and b&w) for color and black


REVIEW DIGEST<br />

AND ALPHABETICAL INDEX H Very Good, ^ Good, i Foir; - Poor; = Very Poor. 5d 2 pluses,


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Oct<br />

. Feb<br />

Apr<br />

. . .War<br />

ANALYSIS FILM RELEASING<br />

Indian Summer Nov<br />

Charleston<br />

Dec<br />

riie Innocent Jan<br />

ATLANTIC RELEASING<br />

Max Ha»elaar (165) . .Hi- .Jan 79<br />

La Jument Vaoeur .....<br />

Picnic at Hanoino Rock<br />


. Ulm3<br />

"Going<br />

Opinions on Current Productions ^EATUkE REVIEWS<br />

reviowod here aie in color, unUs. othorwUe specUiad « black and whil. (bSw). For slory aynopgU on .ach plctur<br />

LAST EMBRACE<br />

United Artists (79061) 102 Minutes<br />

m<br />

Suspen<br />

Rel. May '79<br />

Released through United Artists, this involved suspenser<br />

is the first production from a pair of former U. A<br />

executives, Michael Taylor and Dan Wigutow. At least<br />

half of it is an extremely good thr-iller, the rest ranging<br />

from bewildering to satisfactory. Roy Scheider and Janet<br />

Margolin, while not powerhouse names, are both good<br />

in their- assigmnents as a government agent marked for<br />

death and a young woman who is not what she seems.<br />

The titles by Pablo Perro drift all over the screen, as does<br />

the plot until the twists and tui-ns become clear. Director<br />

Jonathan Demme concentrates on technique in the fu-st<br />

half and plot and characterization thereafter. Based on<br />

Murray Teigh Bloom's novel, "The 13th Man," David<br />

Shabei-'s screenplay contains some deliberately familiar<br />

lines which any audience could anticipate, just to make<br />

the surprises even more effective. There is good support<br />

from Sam Levene, John Glover and cameo players Marcia<br />

Rodd and Oscar winner ifor "The Deer Hunter") Christopher<br />

Walken. The lush Panavision-Technicolor photography<br />

of Tak Fujimoto around New York City and Niagi-a<br />

Falls and the neat Miklos Rosza score help considerably.<br />

The R rating is for a few topless scenes.—John<br />

Cocchi.<br />

Roy Scheider, Janet Margolin, John Glover, Sam Levene,<br />

Charles Napier, Christopher Walken, Marcia Rodd.<br />

ISEWSFRO^T PG "'1--'-=-<br />

New Yorker Films 110 Minutes Rel. June '79<br />

If Australia has made an indelible mark on the American<br />

consciousness via its recent films, then "Newsfront"<br />

should help to solidify that impression. Hailed at the<br />

iy8 Cannes and New York Film Festivals, the New<br />

Yorker Films release presents the history of the newsreel<br />

in AustraUa from its heyday in 1948 until the waning<br />

days of 1956, while reflecting the political and social<br />

climate of the country dmlng those years. Done in equal<br />

parts of color and black and white, the David Elfick production<br />

is the initial theatrical featm-e of director PhilUp<br />

Noyce, 28-year-old documentarian. His recreation of the<br />

newsreel scene reflects a great feeling for the subject and<br />

the country itself. Noyce's screenplay, based on an original<br />

screenplay by Bob ElUs and a concept by Phillipe<br />

Mora and Elfick, loses some of its impact in the latter<br />

half when the characters become more concerned with<br />

pm-suing their- personal relationships than with captm-ing<br />

history on film. Female lead Wendy Hughes is<br />

very good in a cast of polished ana natural-seeming players<br />

A Village Roadshow and Palm Beach Pictui-es coproduction,<br />

in association with New South Wales Fihn<br />

Corp. and AustraUan FUm Commission.-^ohn Cocchi.<br />

Bill Hunter, Wendy Hughes, Gerard Kennedy, Angela<br />

Punch, Chris Haywood, John Ewart, John Dease.<br />

WIISDS OF CHANGE<br />

Sanrio<br />

82 Minutes<br />

PG<br />

Comedy-Drama<br />

Rel. July '79<br />

It's thi-ee times and out for Sam'io's valiant effort to<br />

bring Ovid's stories to the screen as an animated featm-e.<br />

"Winds of Change" is a di-astic reworking of its predecessor,<br />

"Metamorphoses," after it failed to click. This tmie<br />

around the weaknesses are about the same. Overall, the<br />

film fails to gi-ab the viewer. The disco beat, replacing the<br />

former soundtrack of rock and folk music, is out of place<br />

as backgiound for classic stories about the origins of the<br />

world. This time animator Takashi's central character<br />

is a cute boy named Wondermaker, who plays five different<br />

characters in the series of five stories based on Ovid's<br />

myths. But he lacks that certain something that pulls<br />

the viewer into any kind of personal involvement. Peter<br />

Ustinov reads a narration written by Norman Corwin, and<br />

between the two of them a level of quality is achieved.<br />

The effort to keep things light, however, stretches a bit<br />

far at times, as Wondermaker is described at one point<br />

as a "nogoodnik" and Ustinov later observes, "Pretty good<br />

mountain climbing for a kid." For the most part, the proceedings<br />

parallel Ustinov's description of a wUd boar's<br />

ferocity; "a crashing bore." Casablanca Records has<br />

tui-ned out the soundtrack album of the disco-rock score<br />

by composer Alec R. Costandino. Pattie Brooks sings "Red<br />

Hot River of Fire" and Ai-thui- Simms performs vocals on<br />

four songs.—Ralph Kaminsky.<br />

l_<br />

nch<br />

THE IKENCH DETECTIVE E„,i,sh itie<br />

Quartet Films 93 Minutes Rel. Apr. '79<br />

With an uninspired title as a handicap, this Fi-ench import,<br />

a 1975 Em-opean release, should overcome any resistance<br />

to its success here. Reviews have been extremely<br />

good so far and the pic is filled with enough action, comedy<br />

and incident to please action fans as well as regular patrons.<br />

There are three good actors in the leads. sUrting<br />

with popular Lino Ventui-a, a man of authority even in<br />

i<br />

repose, and backed up by Patrick Places') Dewaere<br />

as a kooky cop and Victor Lanoux (male lead in<br />

"Cousin Cousine") portraying a nasty politician. Credibility<br />

is strained by the power which Lanoux, a city councilman,<br />

wields and by his hold on that power even when<br />

a member of his goon squad is revealed to be a cop killer.<br />

Other than that, director Pierre Granier-Deferre never<br />

lets the pace slacken long enough for the audience to determine<br />

whether or not things add up. Francis Veber s<br />

screenplay was based on the novel by Jean Laborde. Many<br />

familiar faces dot the support, starting with Fi-ancoise<br />

Brion as a madame with connections and including Valerie<br />

Maii-esse ("One Sings, the Other Doesn't"). The Ba.sil<br />

Film presentation was produced by Les Films Ariane and<br />

Mondex Films, with Panavision equipment and color.<br />

Music is by Philippe Sarde.—John Cocchi.<br />

Lino Ventura, Patrick Dewaere, Victor Lanoux, Francoise<br />

Brion, Julien Guiomar, Jacques Rispal, Claude Rich.<br />

TERESA THE THIEF<br />

En,nsh"T,tieTa,fd"%r=;.<br />

World Northal 111 Minutes Rel. May '79<br />

Biographical comedy-dr-ama with political and social<br />

overtones is the most apt description of this show-case for<br />

Monica Vitti. Deglamorized. disheveled and ultimately<br />

old. the actress gives one of the best bittersweet performances<br />

of her career. The Euro International Films presentation,<br />

produced bv Giovamii Bertollucci. is the dii-ectorial<br />

debut of longtii-ne cinematographer Carlo Di Palma.<br />

who concentrates more on plot detail than pictorial composition.<br />

It was based on Dacia Marami's best-seller,<br />

"Memoirs of a Thief," telling of the career of Teresa<br />

Numa, who assisted on the film. Screenplay by Age, Scarpelli<br />

and Maraini is episodic, with many dramatic elements<br />

and quite a bit of repetition as Vitti travels from<br />

town to town and from job to jail. The star is at all times<br />

the center of attention in spite of a large and energetic<br />

cast a tribute to her characterization. One of the fewindulgent<br />

scenes is a very funny bit introducing Michele<br />

Placido as someone out of a cigarette commercial. Music<br />

by Riz Ortolani is unobtrusive, while smooth Technicolor<br />

cinematography is by Dario Di Palma. The import has<br />

English titles and narration by Vitti. Although the emphasis<br />

is on earthiness. there is much here about the human<br />

spirit which is touching.—John Cocchi.<br />

Monica Vitti, Stefano Satta Flores. Isa Danieli. Carlo<br />

Delle Diane, Michele Placido, Valeriano Vallone.<br />

Don't Let Your Subscription Lapse!<br />

Keep It Coming Every Week.<br />

Use the Handy Subscription Form on<br />

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The reviews n these pages moy be filed for future reference in any of the following ways: (1) >" °"y,^l°"^"^^*^',%%',\"l<br />

let; (2) indlviduolly, by company, in ony standord 3x5 cord Index file; or (3) In the BOXOFFICE PICTURE<br />

ing, pocket-siie binder. The latter, including a ycor's supply of booking and doily record sheets, moy be<br />

Vonee Publishing Corp., 825 Van Brunt Blvd., Kansas City, Mo. 64124 for $3.50.<br />

BOXOFFICE BookinGuide :: May 21. 1979 5115


. . Three<br />

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs<br />

THE STORY: "The French Detective" (Quartet)<br />

In Rouen. \'eteran police inspector Lino Ventura and<br />

his youthful assistant Patrick Dewaere investigate an n;i<br />

elderly man's death at madame Francoise Brion's estab- Soda<br />

^"''<br />

lishment. She tells them not to cause her any trouble<br />

because she has very high connections. A goon squad working<br />

for city councilman Victor Lanoux beats up campaign<br />

workers for Lanoux's political opponent and a youth is<br />

killed. One of the goons fatally shoots a police detective<br />

who identifies his assailant before dying. Chief inspector<br />

Julien Guiomar, under pressure from the powerful Lanoux.<br />

transfers Ventm-a to a post in Montpellier after<br />

Ventm-a allows Jean Cannet (father of the dead youth<br />

to denounce Lanoux while holding hostages at City Hall.<br />

To delay Ventui-a's transfer, the wild but dedicated Dewaere<br />

frames a bribery charge by Brion. Ventura is able<br />

to close ni on the killer, who has stolen Lanoux's secret<br />

records, by using the killer's wife as a lure and withholding<br />

news of her death. When Lanoux is taken hostage<br />

and the killer asks to negotiate with Ventm-a, the latter<br />

answers by saying he's left for Montpellier.<br />

EXPLOITIPS:<br />

The fibn opened in New York to very favorable reviews,<br />

one critic calling it the first good film of '79.<br />

CATCHLINES:<br />

To Be a Good Cop, You Don't Have to Play Dii'ty—But<br />

It Helps . Top French Stars in One of the Best<br />

Thrillers in a Long Time.


;<br />

Excellent<br />

:<br />

; nema<br />

... , , J . a<br />

:<br />

'<br />

lATES: 50c per word, minimum S5.0O CASH WITH COPY. Four con.<br />

tor price of ttiree.<br />

Vhen using a Boxoflice No. figure 2 additional words and include SI. 00 additional<br />

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Monday noon preceding publication date. Send copy<br />

Numbers to BOXOFFICE, 825<br />

Ton Brunt Blvd., Kansas Citv, Mo. 64124. NOTE: Bu licy resumes, pressbooks, posters, etc. will not be<br />

'orwaided unless accompanied by suiiicient postage.<br />

HELP WANTED<br />

NEED MOHE MONEY Sell screen ads<br />

v;ur local banker, auto dealer, etc^<br />

jrn miramum $200.00 each sale. We'll<br />

-ov.' vou how and handle all details (ad<br />

lake-up, tilm, billing, etc.). Write P. O.<br />

ox 597, Salasola, Fla. 33578. 30 years in<br />

THEATRE MANAGER wanted for twin<br />

inema in Denver metropolitan area with<br />

;eneral Cinema Corp. Salary, concession<br />

ommission, theatre rental commission<br />

nd many award programs including<br />

onus Need manager immediately due to<br />

'omolions For interviews call Dennis<br />

lahaney at (303) 343-4200.<br />

EXPERIENCED MANAGER wanted lor<br />

.111 Circuit in the Chicago/suburban<br />

Send resume and references to Box-<br />

4256.<br />

EXPERIENCED MANAGER / OPERATOR<br />

.=<br />

ed*d lor Downtown Theatre. Salary<br />

^m-n»nsurate with experience. Good oportumly<br />

for advancement. Send resume<br />

nd r^lerences to: Mr. Dale Pearce, Luxry<br />

Theatres, 919 S.W. Taylor Si, Suite<br />

iQ Portland, OR 97205. (503) 221-0213.<br />

EXPERIENCED MANAGER/ OPERATOR<br />

- ni'w twin theatres in New Jersey area.<br />

^lary commensurate with experience.<br />

'any benefits, inclucling concession comssions<br />

Send resume and references to:<br />

'u^i- Makers Theatres, Inc., 1650 Oak<br />

tree-, Lakewood, NJ 08701.<br />

MANAGER—Immediate opening. $18,200<br />

•r yedr Concession percentage. Blue<br />

ross-Blue Shield. Multiple theatre com-<br />

;ex, oulslate Michigan. Retirement bene-<br />

'available, as well as advancement<br />

oportunities, work and attitude<br />

is<br />

--""<br />

Wr 4262.<br />

MANAGER for General Cinema Twin<br />

in New Orleans Excellent oppor<br />

Competitive salaty concession<br />

on plus many other commission<br />

insurance and re<br />

aram=^<br />

,, t „„.<br />

G^'oup<br />

p^„„„ n Mon Ofhce<br />

MANAGERS/ ASSISTANT MANAGERS<br />

paid benf-'if! maior medical/<br />

1,<br />

and references to<br />

Send<br />

ay<br />

resume<br />

Showcase Cinemas P O Boy<br />

e-, St. -am. New York 11582<br />

IMMEDIATE OPENING for experienced<br />

, General Cinema's<br />

in Phoenix,<br />

professional tc<br />

:.^: ,L^: :_t-:,' 4 ;. '-'essional manager.<br />

u-lovmenl to start immediately. Salary,<br />

'inmissions, bonuses. We are most interily.<br />

For interviews in Arizona call Keith<br />

aac (602) 997-6363. In Colorado call GCC<br />

V. Mgr. Dennis Mohaney (303) 343-4200<br />

V. Mgr. also covers New Mexico, North<br />

,n and Western Texas so interviews cai<br />

conducted in those areas by appoint<br />

ent.<br />

EXCELLENT OPPORTUNITIES availabl.<br />

r experienced managers in the Houston<br />

'•xas area. One of the notion's leadim<br />

'-itrc circuits. Competitive salaries of<br />

fringe benefits. Send<br />

or call: Elliott Brovim, Div'<br />

cuflRine HOUSE<br />

EQUIPMENT FOR SALE EQUIPMENT WANTED THEATRES WANTED<br />

BURLAP WALL COVERING DRAPES,<br />

$1.10 per yd., flame retardant. Quantity<br />

discounts. Nurse & Co., Millbury Rd., Oxlord,<br />

Mass. 01540. Tel (617) 832-4295.<br />

TICKET MACHINES repaired. Fast service,<br />

reasonable rates. Your old ticket<br />

machine worth money. We trade, buy and<br />

sell ticket machines. Try us first. Ask<br />

about our rebuilts. Save money. I.E.D<br />

Service Co., 10 Woodside Dr., Grafton,<br />

Massachusetts. (617) 839-4058.<br />

RADIO SOUND for DRIVE-IN THEATRES<br />

unit,<br />

deludes transmitter and backup<br />

1,99500. Available from manufacturer.<br />

;all lor further information, in Florida,<br />

813) 748-1717; out ol state, (BOO) 237-9457<br />

SIMPLEX SUPERS and E7's, rebuilt, $750;<br />

RCA and Simplex soundheads, $800; Norelco<br />

and Cinemeccanica 35/70 machines,<br />

Xenons, carbons, lamphouses, lenses<br />

bases, ports you won't find elsewhere.<br />

One year warranty. International Cinema<br />

Equipment Co., 6750 N.E. 4th Ct Miami,<br />

PL 33138 (305) 756-0699.<br />

35MM PORTABLE SALE — Norelco FP3<br />

$1,995; DeVry XD, $1,695; Holmes type 8,<br />

$995; Tokiwa T-60. $2,150. All in stock now<br />

International Cinema, (305) 756-0699.<br />

16MM MINI THEATRE SPECIALS— Pai<br />

rebuilt IAN projec ois with separate am<br />

plifier, speaker, changeovers, lenses, ca<br />

bles, built for performance, $1,095. Inter<br />

national Cinema, (305) 756-0699.<br />

XENON BONANZA—Strong Lumex 2000<br />

watt factory rebuilt, like new, $2,995;<br />

Strong 900 watt, 1600 watt, 2500 watt. Xetron<br />

900 watt, 1600 watt and 2000 watt<br />

ORG 1000 watt and 1600 watt Many others<br />

chc<br />

Call Cinema, (305) 756-1<br />

SYNCHRONOUS MOTOR, 1/4 HP, 230V,<br />

3-phase, 50/60 Hz, $200. MBC, Box 425,<br />

Bayside, NY 13361.<br />

COMPLETE THEATRE equipment one<br />

seating package: Ballantyne Pro-35 pro<br />

lector with complete sound and accessor)<br />

package, 350 seats, screen, curtains, con<br />

cession and ticket booth equipment. Ex<br />

cellent condition. Full spec sheet avail<br />

able on request. $15,000 or best offer takes<br />

all. Phone: Steve Smith, (505) 765-5037.<br />

PAIR 35MM Century CC, completely<br />

first built, in class condition, with RCA<br />

soundheads, bases, 5,000 magazines,<br />

ft.<br />

$4,850 00 F.O.B., L.A. Jack Lombardo,<br />

Movie Projector Repair Shop. In Hollywood,<br />

(213) 462-4609, 465-9236.<br />

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CONTROLLER. Op


BOXOFFICE LEADS THE FIELD<br />

with more exhibitor subscribers<br />

because it publishes . . .<br />

MORE<br />

Local and National News<br />

MORE Booking<br />

Information<br />

MORE Showmandising Ideas<br />

MORE Projection<br />

Information<br />

MORE Equipment and Concession Tips<br />

MORE Convention Coverage<br />

MORE on all counts tfiat count most<br />

—read and relied on by MORE Theatremen<br />

than any other film trade paper in the world<br />

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH!


w^^<br />

^^rj^j^<br />

IF<br />

I XO, IT/T<br />

Ms.'**^<br />

The^autilusTilm Company<br />

The


Current and forthcoming releases available<br />

with Dolby Stereo sound-tracks include:


I<br />

Ji<br />

Gold Medal for Wayne<br />

Called 'Appropriate'<br />

WASHINGTON — Calling John Wayne<br />

"ihc<br />

quintessential American," Jack Valcnli<br />

submitted a statement to a House siibonimittee<br />

holding hearings May 21 on<br />

,1 bill to authorize a specially struck $5,000<br />

gold medal to be piesented to the actor by<br />

the president in behalf of the Congress in<br />

recognition of his distinguished career.<br />

The president of the Motion Picture Associaiion<br />

of America was at the Cannes film<br />

festival and could not 'appear in person.<br />

Rep. Barry M. Goldwater Jr. of California<br />

introduced the bill which is similar to<br />

one by his father, the senator from Arizona,<br />

and which has already passed the Senale.<br />

The hearing was before a subcommiltee<br />

headed by Rep. Frank Annunzio of Illinois.<br />

Valenti's statement said, in part:<br />

'The resolution of the Congress to recommend<br />

awarding to John Wayne a Gold<br />

Medal may be one of the most appropriale<br />

K solves ever taken by this Congress. Duke<br />

\\a\ne is such an extraordinary legend that<br />

one is tempted to enlarge the truth when<br />

the truth is perfectly adequate for either<br />

summit or sermon. If the sum of an American<br />

artist is deemed to be the illuminated<br />

expression of this nation, then Duke<br />

Wayne's life and achievements fit the gauge.<br />

For fifty years he has stalked outlaws, exlerminated<br />

villainy, protected the innocent,<br />

explored the wilderness, forded rivers,<br />

driven cattle, and most of all, loved the land<br />

and his country. Beyond a doubt, he is the<br />

quintessential American and to the people in<br />

the United States he is a biave, noble and<br />

heroic man."<br />

Anti-Blind Bid Legislation<br />

Signed Into Law in Maine<br />

Maine became the 14th slate to pass<br />

anti-blind bidding legislation when Gov.<br />

Joseph R Brennan signed the bill into<br />

law on Maj 22. The anti-blind bid bill<br />

passed the Maine House, 124-10, on<br />

April 12. The Senate passed the bill<br />

with a voice vote on May 10.<br />

NATO officials said that Charles<br />

Champine, district manager of SBC<br />

Management Corp. in Boston, was instrumental<br />

in both getting the bill introduced<br />

in the state as well as serving<br />

as a liaison.<br />

Other states where blind bidding is a<br />

hot issue include Texas, where the antiblind<br />

bid legislation will die if it is not<br />

moved out of the House calendars committee<br />

by the end of this month. In<br />

Ohio, the constitutionality of the law,<br />

which that state passed in 1978, will<br />

be tested at a trial slated for July 2.<br />

Published weekly, except one Issue at year-end, by<br />

Vance Publishing Corp., 825 Van Brunt Blvd.. Kansas<br />

City, Missouri 64124. Subscription rates: Sectional<br />

Edition. $15.00 per year, foreign. $25.00. National<br />

Executive Edition: $25.00. rorelgn, $30.00. Single<br />

copy. 75c. Second class postage paid at Kansas City.<br />

Mo. BOXOFFICE Publication No. (USPS 062-260).<br />

Creditors Committee Plans to Pull<br />

Allied Artists<br />

NEW YORK—Samuel Sherman says A<br />

lied Artists should be peimitted to pull out<br />

of its financial plunge,<br />

"I'm opposed to all these pressure groups<br />

trying to liquidate the company," he said.<br />

"It will be a great loss to the industry,"<br />

Sherman, president of Independent-Inleinational<br />

Pictures, has been approved as the<br />

head of the creditors' committee for the<br />

television division of Allied Artists Indu.stries,<br />

which filed for reorganization in federal<br />

bankruptcy court last month.<br />

The approval of his creditors' commillec<br />

is the first important step in saving the<br />

company, Sherman said. The commitlee,<br />

which represents the creditors of Allied<br />

Artists Television Corp., consists of Sherman<br />

and producers Harold Rothbeig and<br />

Monroe Rappaport. Daniel Kenis, chairman<br />

of Independent-International, was elected<br />

standby trustee.<br />

Auditing First Step<br />

The committee intends to reorganize Ihc<br />

television division, make it viable and pay<br />

off Allied Artists Industries' creditors. Sherman<br />

said the division was being audited as a<br />

preliminary step. He also said that the TV<br />

division had the best chance to get back<br />

on its feet because it had the smallest debt,<br />

the smallest overhead and the highest cash<br />

flow.<br />

The company is being pulled under by<br />

the losses of the theatrical division of the<br />

company, Allied Artists Picture Corp., Sherman<br />

said. He said that the television division<br />

didn't belong in bankruptcy court because<br />

it<br />

has "very, very excellent TV sales."<br />

Sherman said that liquidation of Allieil<br />

Artists would have a ripple effect on the<br />

industry, causing a loss of credibility. A<br />

result would be the financial world waiting<br />

to see which company would fail next, he<br />

said.<br />

Back to 1924<br />

The liquidation of Allied Artists, he said,<br />

would mark the first time in the history of<br />

the industry that a major company had been<br />

dissolved in such a way.<br />

The history of Allied Artists dates lo<br />

1924, when W. Ray Johnston formed Ray<br />

Art Pictures to produce independent features<br />

films. It did so until 1928 when it<br />

became Syndicated Pictures.<br />

The name changed in 1930 to Monogram<br />

Pictures. It was an independent company<br />

producing "B" pictures. The subsidiary's<br />

name was Allied Artists Productions, whose<br />

films were released by Monogram.<br />

In 1953, Monogiam was dropped and the<br />

name was changed to Allied Artists Picture<br />

Corp. In 1968, Emanuel Wolf bought controlling<br />

stock in the company and became<br />

Back Toward Viability<br />

its presid.'nt .ind the head of the pictures<br />

division. In 1977. he merged the company<br />

with his financial holdings and changed its<br />

name to Allied Artists Industries.<br />

Sherman contends that it is in the interest<br />

of exhibitors to see that AA remains alive<br />

because it could be respsonsibic for major<br />

feature releases. He said that for $8<br />

million the company could be made whole<br />

again.<br />

"The company should be allowed lo get<br />

back on its feet," Sherman said.<br />

Paramount Files Suil<br />

Against Five Circuits<br />

NEW YORK— Paramount has filed suit<br />

against five theatre circuits.<br />

Walter J. Josiah Jr.. vice president and<br />

chief resident counsel of Paramount Pictures<br />

Corporation, announced May 17 that Paramount<br />

has commenced an antitrust action<br />

in the United States District Court for the<br />

Eastern District of Tennessee, Northern Division,<br />

against AMC Film Management<br />

Inc., Consolidated Theatres Inc., Georgia<br />

Theatre Company, Plitt Southern Theatres<br />

Inc., and Simpson Theatres Inc, The exhibitor-defendants<br />

own or operate all<br />

of the<br />

first run theatres in Knoxville, Tenn.<br />

Paramount has alleged that it believes<br />

that sometime during December 1978 the<br />

defendants agreed to divide or "split" first<br />

run Paramount motion pictures in Knoxville<br />

in order to avoid competitive bidding in<br />

that market. Pursuant to that split, it is<br />

further alleged that the exhibitor-defendants<br />

have divided and still continue to divide<br />

Paramount's pictures with the result that<br />

film rentals, guarantees and advances that<br />

otherwise would have been paid in a competitive<br />

market could be avoided or substantially<br />

reduced.<br />

The complaint states that after the split<br />

plan took effect, two of the exhibitor-defendants<br />

canceled bids previously submitted<br />

for "Star Trek." The complaint also alleges<br />

that the defendants have met to discuss, implement<br />

and enforce the terms of the Knoxville<br />

split agreement and that this split arrangement<br />

constitutes a per se violation of<br />

United States laws.<br />

ITOA Plans TOFCO Meeting<br />

NEW YORK—Tom Patterson will ad-<br />

with its own exchange setup. In 1935 the<br />

company merged with Mascot and Consolidated<br />

Film to form Republic Pictures Corp. dress a special meeting scheduled for June<br />

5 by the Independent Theatre Owners of<br />

In 1936, Johnston bought back Monogram,<br />

which began producing independent films. America, an affiliate of the National Independent<br />

Monogram formed a production subsidiary<br />

in 1945 to move away from its image of<br />

Theatre Exhibitors, in order to ex-<br />

membership<br />

plain the goals, objectives and<br />

plans for TOFCO.<br />

Invited to the meeting, in addition to the<br />

membership of ITOA, is NATO of New<br />

Jersey, NATO of New York and the Independent<br />

Theatre Exhibitors of New Jersey.<br />

The meeting will take place at 3 p.m. in the<br />

Marquis Room of Rosoff restaurant here.<br />

May 28, 1979


THE NATIONAL FILM WEEKLY<br />

Published in Fi«e Sectional Editions<br />

WILLIAM C. VANCE<br />

Publisher<br />

JOHN F. BERRY<br />

Assoc. Publisher/National Sales Manaoer<br />

CHARLES F. ROUSE III<br />

Editor<br />

BEN SHLYEN Executive Editor<br />

MORRIS SCHLOZMAN Business Manager<br />

HARVEY SHARP Circulation Director<br />

GARY BURCH Equipment Editor<br />

JONNA JEFFERIS AssKiate Editor<br />

STUART A. GOLDSTEIN Associate Editor<br />

JIMMY SUMMERS Associate Editor<br />

KEVIN KIOUS Associate Editor<br />

RALPH KAMINSKY West Coast Editor<br />

JOHN COCCHI East Coast Editor<br />

ADMINISTRATIVE<br />

VANCE HERBERT A. Chairman<br />

B. President<br />

JOHN ONEIL<br />

JAMES J. STAUDT Vice-President<br />

Executive<br />

WILLIAM C. VANCE Vice-President<br />

Publication Offices: S25 Van Brunt Blvd., Kansas<br />

City Alo. 64124. (818) 241-77TZ.<br />

Western Offices: 1800 N. Uighland, Suite 707. Uollyuood,<br />

Ca. 80028. (213) 465-1186.<br />

.\dieittiing sales: Glen Vernon<br />

Eastern Offices: 133 E. 5StU St., New Vurli, N.V.<br />

10022. (212) 7f5-5400.<br />

Adverti:>iilg sales: Jitu Vuuag<br />

TUB MOUEUN lllE.MKli Section Is Included In<br />

une issue eucb montb.<br />

Atlanta: tienevieve Cuuii), 100 Uiidbergli Drive, .N.E.<br />

30305.<br />

Baltimore: Rate Savage, 3007 Springdale, 21216.<br />

Boston: Ernest Warren. 1 Colgate Uoad, Needliam,<br />

Mass. 0211)2. Tele. (617) 444-1657.<br />

Buffalo: Edward I'. Meade, 760 Main St., 14202.<br />

Tele. (716) 854-16^5.<br />

Charlotte: Chas. J. Leonard Sr., 319 Queens iid.,<br />

28204. Tele. (704) 333-0444.<br />

Chicago: Frances B. Clow. 175 North Kcnilivorlb,<br />

Oak Park, Hi. 60302. Tele. (312) 383-8343.<br />

Cincinnati: Tony B. Kuthcrfoid, Box 362, iluntingtoti,<br />

W. v.. J5708. Tele. (304) 525-3837.<br />

Cleveland: Blainn Fried, 3255 Grenviay ltd. 44122.<br />

Tele. (216) 991-3797.<br />

Uallas: Mahle Guinan, 5927 Wlnton, 7S206.<br />

Uenver: Bruce MarshaU, 2881 S. Cherry Way, 80222.<br />

Uea Moines: Cindy Vlers, 4024 E. Maple, 60317.<br />

Tele. 206-9811.<br />

Uartford: Allen M. WIdem, 30 Pioneer Drive. W.<br />

Hartford 06117, Tele. 232-3101.<br />

Indianapolis: Robert V. Jones, 6385 N. Park, iVziO.<br />

Tele. (317) 251-6070.<br />

Jacksonville; Joyce M.xlmborB. P.O. Bo.x 10066, 32207.<br />

Louistille: Susan D. Todd, 8409 Old Boundary ltd.,<br />

40281.<br />

Memphis: Bill Minkus, 1188 Perkins Rd. 38117. Tele.<br />

(901) 683-8182.<br />

Miami. Martha I^ummus. 622 N E. 98 St. 33138.<br />

Milwaukee: Wally L. Meyer. 301 Heather Lane, Fredunla.<br />

Wis. 53021. Tele: (414) 692-2763.<br />

Muineapolhi: Bill Diehi, St. I'aul Dispatch, 63 E.<br />

4th St.. St. Paul, Minn. 66101<br />

New Orleans: Mary Greenbaum, 2303 Mendez St.<br />

70122.<br />

Oklaiioma City: Eddie L. Greggs, 410 South BIdg<br />

2000 Classen Center, 73106.<br />

I'alm Beach: Lois Baumoel, 2860 S. Ocean Blvd., No.<br />

316, 33480, Tele. (305) 588-6786.<br />

Philadelphia: Maurie U. Orodenker, 312 W. Park<br />

Tovtne i'lace, 19130. Tele. (216) 567-4748.<br />

Pittshurgli: R. F. Kiingensmith, F16 Jeanttte, Wilklnsburg<br />

16221. Tele. (412) 241-2809.<br />

I'ortland. Ore.: Itobt. Olds. 1120 N.E. 61st. 97213.<br />

St. Louis: Kan It. Krause, 818A Longacre Drive,<br />

03132. Tele. (314) 991-4746.<br />

Salt Lake City: Keith Perry, 264 E. Isl South, 84111.<br />

Tele. (801) 328-1641.<br />

San Antonio: Gladys Candy, 510 Cincinnati Ave. Tele<br />

(512) 734-!:527. 78201.<br />

San Francisco: David Van. UATC. 172 Golden Gale<br />

Ave., 94102. Tele: 928-3200.<br />

Seattle: Stu Goldnian, Apt. 404, 101 N. 46th St<br />

08103. Tele. 782-5833.<br />

Toledo: Anna Kline, 4330 Willys Pkwy., 43612.<br />

Tuiaon: Gib Clark, 433 N. Grande, Apt. 5, 85705<br />

Wastilngton: Virginia H. Collier, 6112 Connecticut<br />

Ave., N.W. 20008. Tele. (202) 362-0892.<br />

IN CANADA<br />

Calgary: Maxlne McBean, 420 40lh St., 8.W.. F3C<br />

IWl. Tele. (403) 240-6039.<br />

Montreal: Tom Cleary, Association des Proprletalres<br />

de Cinema du Quebec, 3720 Van Home, Suite 4-5,<br />

No. H38 1118.<br />

Ottana: Garfield 'WUlio" Wilson. 768 Rahisford Ave.<br />

KJK 2K1. Tele. 746-6660.<br />

Toronto: J. W. Agnew, 274 St. John's ltd., M6P 1V5.<br />

Vancouver: Jimmy Davie. .3245 W. 12. VOK 2118<br />

Winnipeg: Robert llucal, 500-232 I'ortage Ave. lt3C<br />

OBI.<br />

MAY<br />

Vol. 115<br />

1979<br />

No. 8<br />

I^H';^^^ ^7^ M^ TM^JUa<br />

W<br />

OPEN DOOR POLICY<br />

HAT IF they gave a movie and no<br />

reviewers came<br />

The theatre wouWn't get publicity for<br />

its movie, the reviewers wouldn't be doing<br />

their jobs and the public wouldn't receive<br />

the critical opinions it wants and<br />

needs.<br />

Reviewers might stop coming to movies<br />

at a theatre if they could gain admittance<br />

only when they promised to say<br />

good things about the movie. Theatres<br />

could ensure good reviews by letting in<br />

only reviewers who would write favorably<br />

about the movie.<br />

In Tucson recently TM Theatres exercised<br />

its right to refuse admittance to<br />

anyone by excluding a local newspaper<br />

reviewer, Jacqi Tully. Early reports gave<br />

the impression that Tully was being denied<br />

admittance because she might say<br />

bad things about the movie being shown,<br />

"The Bell Jar." The theatre did nothing<br />

to diminish that impression. The owners<br />

of the theatre, Merton Weiner and son<br />

Jeffrey, refused to comment on the situation.<br />

TM's advertising manager said, "I<br />

think her opinions are biased. They are<br />

Jacqi TuUy's opinions; they are not to me<br />

a reviewer's opinions—someone who<br />

should be stating a quality of a film, good<br />

or bad, on the basis of an impartial review."<br />

To try to draw a distinction between<br />

a person's opinions and a reviewer's opinions<br />

is difficult, if not impossible, and capricious.<br />

However, the film industry became<br />

upset, on principle, at the idea of<br />

a reviewer being denied admittance to a<br />

theatre.<br />

Lawrence Mark, a spokesman for Paramount,<br />

said, "I have never heard of a<br />

theatre chain barring a critic, and it's<br />

really slightly outrageous. 'We use critics<br />

when they like our films, and we should<br />

manage to tolerate their dislike of whatever<br />

films they happen to dislike."<br />

Herman Kass, vice president of publicity<br />

and promotion for Avco Embassy, distributor<br />

of "The Bell Jar," said, "l" don't<br />

have any background on this, but they<br />

have no right barring anyone from our<br />

film . . . It's poor judgment on their part,<br />

and I'm going to look into this."<br />

It was simply a matter of poor judgment<br />

on the part of the theatre, but it became<br />

more than a mistake when Tully<br />

was not allowed to view films at TM theatres<br />

in three related incidents. The barring<br />

went on for a week and Tully 's<br />

picture had been posted in the boxoffices<br />

of TM theatres along with notices to employees<br />

not to admit her.<br />

In response to the barring, Tully<br />

newspaper, the Arizona Daily Star, whit<br />

had begun looking into possible leg<br />

action, ran white space in place of one<br />

TuUy's scheduled reviews, along with<br />

note explaining why it was missing.<br />

By that time the incident was creatii<br />

a great deal of publicity for the film e<br />

hibition arm of the industry. As a resu<br />

20th Century-Fox offered to set up sp<br />

cial screenings for any Fox films. T<br />

offer was not surprisingly refused by tl<br />

Star because part of the reviev/, audien<br />

reaction, would be missing. Without tl<br />

audience, the review would take place<br />

a sterile environment.<br />

After a week of outrage among indu<br />

try members, the conflict was resolved<br />

\<br />

May 3 when Jeffrey Weiner ended tl<br />

ban and ended his silence on the mattf<br />

In an interview with a rival film crit:<br />

Weiner said that TM's main reason f<br />

barring Tiilly from any of its theatr<br />

was an objection to her inference in pri<br />

regarding TM's ticket and popco:<br />

prices. Apparently the references to po<br />

corn stemmed from a story co-author<br />

by Tully and written a year ago.<br />

Weiner said, "I have no quarrel wi<br />

a movie critic's right to review films<br />

our theatres, but I question a critic's u<br />

of a review as a platform for malignii<br />

the theatre."<br />

Regardless of whether the theat<br />

management disagreed with the conte<br />

of Tully's reviews, barring a review<br />

from a theatre implies a double sta<br />

dard : reviewers are allowed in when thi<br />

are good to the theatre and are turm<br />

away when they are not. Use of a doub<br />

standard diminishes the value and ii<br />

pact of a review, and hints of a doub<br />

standard would damage the review<br />

value proportionately.<br />

In addition, barring a reviewer fro<br />

a theatre borders on restraint of tl<br />

press, something no one would want ass<br />

elated with their business. Although tl<br />

review may contain references to sul<br />

jects other than what is on the screei<br />

the reviewer, who is a vital link to tf<br />

moviegoing public, should not be turnc<br />

away.<br />

In Tully's case, the comments aboi<br />

popcoi'n and ticket prices may have bee<br />

out of line, but barring the reviewer<br />

not the answer. It creates publicity f£<br />

worse than the impact of the reviewer<br />

column.<br />

Regardless of whether the comment<br />

are liked or disliked, reviewers should b<br />

handled with an open door policy.


s««Vllum<br />

reatest adventure storySeViBr fHme-<br />

I.<br />

t<br />

•pensM a^^2r5 1 h) p ncfj mm<br />

IRWIN ALLEN'S<br />

production of<br />

ci tAld^lJ<br />

THE POSEIDON ADVENTURE<br />

"BEYOND THE POSEIDON ADVENTURE"<br />

HAEL CAINE • SALLY FIELD • TELLY SAVALAS • PETER BOYLE • JACK WARDEN • SHIRLEY KNIGHT • SLIM PICKENS • and S<br />

' • RL MALDEN as "Wilbur" • Screenplay by NELSON GIDDING • Based upon a Novel by PAUL GALLICO .Produced and Directe<br />

„, IRWIN ALLEN. Music by JERRY FIELDING Technicolor*- Panavision*<br />

^"""'--"<br />

Ipc l putiiTli CMMliyflttfCTn^fel<br />

From Warner Bros. Q A Warner Communications Co. JlfwT^u^niS<br />

|


Turmans 'Walk Proud'<br />

More Than<br />

Just Anofher Gang Film Offering<br />

By JOHN COCCHI<br />

East Coast Editor<br />

NEW YORK.—Producer Lawrence Turman<br />

has high hopes for his latest, the Uni-<br />

^^^^. ^ _ versa! release of<br />

^B^^"- :^ 1| "Walk Proud" starring<br />

f^^'^h^^ \ Robby Benson as a<br />

TOTfc Chicano youth. Because<br />

the film has a<br />

I<br />

gang background, the<br />

release has been delay-<br />

years and the story really focuses on a<br />

young boy's coming of age rather than on<br />

his street encounters.<br />

Four years ago, Mike Medavoy—then<br />

with United Artists—and Turman were<br />

eager to do a film together. Medavoy<br />

suggested a. remake of "Dead End." which<br />

Turman loved but didn't feel was right for<br />

today's market. Clearances couldn't be obtained<br />

so the project was dropped.<br />

Interested in L.A.<br />

Turman was still interested in a story<br />

about his native Los Angeles, relating to<br />

street gangs and runaways. He and writer<br />

Evan Hunter (known for "Blackboard<br />

Jungle" and "Last Summer") evolved a<br />

script from their interviews with police,<br />

gangs and Chicanos. Venice. Calif., is<br />

a melting pot where an Anglo-Chicano involvement<br />

such as that depicted between<br />

Benson and Sarah Holcomb in the film isn't<br />

unusual.<br />

In the past 15 years, the Venice area has<br />

seen an influx of wealthy whites due to the<br />

building of the Marina there. The Chicanos<br />

are being squeezed out, although many are<br />

still left in the area. Turman admits to a<br />

few echoes of "Dead End" remaining in<br />

"Walk Proud."<br />

He had wanted to do the film with a<br />

Chicano in the lead, as in all the Chicano<br />

roles, but couldn't sell any studio on it.<br />

Benson was an ideal choice because of his<br />

skills and his current track record of hits.<br />

It wasn't feasible for Turman to direct the<br />

film as he had wanted, so Emmy Awardwinning<br />

writer and director Robert Collins<br />

was recruited from television to do his first<br />

theatrical feature as a director.<br />

Although the film is really a message<br />

about growing up, Turman thinks ihal<br />

Universal was "enlightened" in delaying the<br />

film's release in troubled areas. It has violence<br />

and street language, but not in excess<br />

and there is no nudity or sex; "Walk<br />

Proud" is rated PG rather than the R the<br />

other pictures in this category have received.<br />

In fact. Turman insists that the big gang<br />

fight at film's end is never seen, not because<br />

it was cut due to the reception afforded the<br />

other pictures, but because it doesn't involve<br />

the participation of Benson's character.<br />

"Walk Proud" is being released beginning<br />

the Memorial Day weekend, in conjunction<br />

with a single from MCA Records featuring<br />

Benson's rendition of "Adios. Yesterday."<br />

written by Benson and father Jerry Segal.<br />

After the film is launched. Turman—who<br />

produced "The Graduate" and will always<br />

be remembered for that among his many<br />

other films—expects to start production<br />

either on "Tribute" starring Jack Lemmon<br />

ed in those areas<br />

where trouble was encountered<br />

during the<br />

runs of "The Warriors"<br />

for Paramount or a prehistoric comedy written<br />

and "Boulevard<br />

by Rudy De Luca and Carl Gottlieb, for<br />

Lawrence Turmaii Night s." However, United Artists.<br />

Turman points out that this isn't merely<br />

another in the current cycle of gang pictures;<br />

he's had the property for about four<br />

Pryor, Davis Topline<br />

Upcoming SEE Product<br />

NEW YORK—Special Event Entertainment,<br />

headed by Bill Sargent, has sent out<br />

a brochure listing its forthcoming presentations<br />

as "live super star entertainment made<br />

bigger than life." The SEE Theatre Network<br />

productions will be kicked off with "Richard<br />

Pryor Part 11" (uncensored) with<br />

"Lenny Bruce" as a companion feature, for<br />

three weeks beginning Aug. 3. The Pryor<br />

film is the sequel to the current hit "Richard<br />

Pryor—Live in Concert," and contains<br />

all new material at another live concert<br />

appearance by the comedian.<br />

Sammy in August<br />

Sammy Davis Jr. in "Stop the World I<br />

Want to Get Off," also called "Sammy<br />

Stops the World," will be shown starting<br />

Aug. 24 for two weeks only. "Knockout." a<br />

new play starring Danny Aiello which was<br />

filmed live on the stage of the Helen Hayes<br />

Theatre, will be presented for three weeks as<br />

of Sept. 7. while the play runs simultaneously.<br />

For one week starting Sept. 28. the<br />

offering is "Ballet Gayane," live from Riga.<br />

Latvia, U.S.S.R. The final program in the<br />

series will be "Pippin," for four weeks beginning<br />

Oct. 5. also while running simultaneously<br />

on Broadway.<br />

Stan Freberg, Saul Bass<br />

Part of Push for 'McGuffin'<br />

HOLLYWOOD — Joe Camp has<br />

signed<br />

Stan Freberg to develop the radio advertising<br />

campaign for "The Double McGuffin,"<br />

to be released this summer by Mulberry<br />

Square. The film will premiere in Dallas<br />

June 7.<br />

Freberg will work with graphic designer<br />

Saul Bass amd Orson Welles in a promotional<br />

campaign which Camp said he plans to<br />

make "the test and most expensive ever<br />

moLMilcd by Mulberry Square for any pic-<br />

Paramount Announces<br />

Summer Release Slate<br />

NEW YORK—Embarking on one ot its<br />

most ambitious summer release schedules.<br />

Paramount Pictures will have a slate of<br />

seven mot'on pictures opening in the<br />

United States and Canada during the three<br />

month period between Ji'ne and August.<br />

Four of the summer releases will be issued<br />

in June "Players," "Prophecy." "Escape<br />

from Alcatraz" and "Sidney Sheldon's<br />

Bloodline." "Meatballs" will debut during<br />

July, while August will mark the premieres<br />

of "North Dallas Forty" and "Sunburn."<br />

Launching the June quartet of releases<br />

will be "Players," starring Ali MacGraw<br />

and Dean-Paul Martin. The film will open<br />

on June 8 in 600 situations across the<br />

country and Canada.<br />

"Prophecy." a monster movie starring<br />

Talia Shire and Robert Foxworth. will begin<br />

its domestic engagements on June 15<br />

in 850 theatres.<br />

On June 22 the Clint Eastwood starrer,<br />

"Escape From Alcatraz," will debiii<br />

in 900 theatres in the United States and<br />

Canada.<br />

On June 29 "Sidney Sheldon's Bloodline."<br />

with Audrey Hepburn toplining an<br />

all-star cast, will premiere in 600 theatres.<br />

"Meatballs." starring Bill Murray, will be<br />

opening between July 11 and July 13<br />

in 500 theatres.<br />

"North Dallas Forty." the first of Paramount's<br />

two August entries, will open in<br />

800 theatres on Aug. 3.<br />

On August 10. "Sunburn" will open in<br />

500 theatres in the United States and Canada.<br />

"Players." "Prophecy." "Escape from<br />

Al:atraz," "Sidney -Sheldon's Bloodline"<br />

and "North Dallas Forty" are distributed<br />

in the United States and Canada by Paramount<br />

Pictures Corp. and throughout the<br />

rest of the world by Cinema International<br />

Corp. "Meatballs" and "Sunburn" are distributed<br />

by Paramount Pictures.<br />

Benji Reaches Phenomenon<br />

Status in Australia, Japan<br />

DALLAS— Benji. America's canine superstar,<br />

has reached phenomenon status in<br />

the United States, Australia and Japan.<br />

"But it didn't happen accidentally or automatically,"<br />

says Mulberry Square Productions'<br />

president Joe Camp. "In each case,<br />

little the properties of this phenomenal dog<br />

were backed with strong, enthusiastic distribution<br />

and marketing programs.<br />

Mulberry Square has embarked upon a<br />

new program that will send a marketing and<br />

promotional team anywhere in the world to<br />

share the expeiience and knowledge gained<br />

from making Benji a superstar in the States.<br />

"Our goal is to make him a superstar in<br />

every country of the world," says Camp.<br />

"And it's not easy at first. Benji is a delicate<br />

sales proposition and takes a lot of effort,<br />

but it's well worth it in the long run." The<br />

grosses from Benji's first two motion pictures<br />

bear out Camp's enthusiasm, having<br />

reached a total in excess of $66 million.<br />

BOXOFFICE :: Mav 28, 1979


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UAjVideo Corp. Deal Includes 20<br />

Pictures for Home Videocasettes<br />

NEW YORK—Two landmark agreemenis<br />

have been signed in the past four weeks by<br />

Video Corp. of America (Video Corp.). One<br />

with United Artists gives Video Corp. the<br />

exclusive license of 20 films for rental distribution<br />

in the home video market. The<br />

other, with Sony Corp. of America, involves<br />

the distribution by Video Corp. of these<br />

features and others on prerecorded videocassettes<br />

as a premium to 50,000 new Sony<br />

Betamax purch;isers.<br />

On March 5. United Artists Corp.<br />

and Video Corp. of America jointly announced<br />

an e.xclusive agreement to license<br />

20 major motion pictures for rental distribution<br />

to the home video market. The agreement<br />

marks the first nationwide rental release<br />

of prime motion pictures on videocassettes<br />

by one of the major motion picture<br />

distributors. Video Corp. plans national<br />

distribution to begin in May/June 1979.<br />

'Combining Our Knowledge'<br />

Gerald F. Phillips, vice president of<br />

United Artists said, "We believe the home<br />

video market will be an important source<br />

of revenue to United Artists Corp. UA will<br />

work closely with Video Corp., endeavoring<br />

to combine our knowledge of film distribution<br />

with Video Corp.'s expertise in the<br />

home video market."<br />

The agreement represents a 3'/i year<br />

license for the rental to the home video<br />

market of a group of major United Artists<br />

features, some of which have never appeared<br />

on national television. They will be<br />

released on videocassettes in their original,<br />

uncut, theatrical versions and will rent from<br />

$9 to $14 for a seven day viewing period in<br />

the home. Video Corp. will distribute cassettes<br />

that are compatible with all major<br />

formats of home video tape cassette players.<br />

UA anticipates its royalty revenues from<br />

Video Corp.'s cassette rentals will exceed<br />

$1,000,0000 during the ne.xt 3l2 years.<br />

'Higli Potential Industry'<br />

The UA pictures are exclusive to Video<br />

Corp. in the consumer videocassette rental<br />

market, and will be distributed together vvilh<br />

a comprehensive library of other major features<br />

and specials in the classics, adiili,<br />

sports, and children's categories.<br />

"In my opinion, UA's entrance into llic<br />

home video market constitutes a most sig<br />

nificant event in this growing, high potential<br />

industry," George Gould, chairman oi<br />

the board of Video Corp., said. "It represents<br />

a carefully researched decision by<br />

UA that the rental concept of pay-for-play<br />

distribution, which is consistent with ihe<br />

historical exhibition pattern of the movie<br />

industry, is the most viable way to participate<br />

in the consumer video market. The<br />

long-term values of UA's extensive and<br />

impressive library will be fully preserved<br />

by our licensing to the consumer only Ihe<br />

light to view a picture for a limited period.<br />

Ownership of the property is never transferred,"<br />

Gould added. "This extends the<br />

theatrical exhibition principle unchanged into<br />

the emerging home video market and<br />

should be seriously considered by all producers<br />

and distributors planning to enter the<br />

market place."<br />

MOTION PICTURES RATED<br />

BY THE CODE & RATING<br />

ADMINISTRATION<br />

American Nitro<br />

(Cannon Releasing Corp.)<br />

Arabian Nights (UA)<br />

The Brood (Mutual/Elgin)<br />

Canterbury Tales (UA)<br />

Chorus Call (Entertainment Ventures)<br />

Count the Ways (Eudution)<br />

Escape from Alcatraz (Para)<br />

Escape to Athena<br />

(Associated Film Dist.)<br />

Feelings (Entertainment Ventures)<br />

Felicia (Mature Pictures Corp.)<br />

H.O.T.S. (Derio Prods.)<br />

Human Experiments (Essex Dist.)<br />

Just You and Me. Kid (Col)<br />

Mad Max (AI)<br />

Meatballs (Para)<br />

Night of the Bloody Transplants<br />

(Owl Prods.)<br />

Rocky II (UA)<br />

The Senator (Univ)<br />

When a Stranger Calls (Col)<br />

History Convention Set<br />

NOTRE DAME, Ind.—The Theatre<br />

Historical Society, dedicated to the study of<br />

American theatre buildings, will hold its<br />

annual convention July 13-16 in Los Angeles.<br />

The emphasis this year will be on theatres<br />

in the Los Angeles area. Highlights will be<br />

visits and tours of the leading cinema<br />

houses.<br />

COMING SOON...<br />

A<br />

BIGGER<br />

and<br />

BETTER<br />

BOXOFFICE<br />

Australian Wines Add<br />

Sparkle to Cannes<br />

ANBERRA, AUSTRALIA—Over 60<br />

Australian filmmakers, including producers,<br />

directors,<br />

actors and leading crew members,<br />

will attended the 1979 Film Festival at<br />

Cannes.<br />

As part of the Australian promotion,<br />

"1979, A Vintage Year for Australian<br />

Films," they brought 1,500 bottles of Australian<br />

wine and various Australian cheeses<br />

for audiences watching the 16 feature films<br />

presented this year.<br />

The racks of special wines provided by<br />

the Australian Wine Board for Cannes had<br />

labels carrying the slogan and the AFC<br />

lyrebird logo.<br />

Three prominent directors who have been<br />

making news on the international scene<br />

Peter Weir. Fred Schepisi and Phil Noyce<br />

were not be represented at Cannes this year.<br />

(Left to right) Ken Watts, chairman<br />

of the Australian Film Commission,<br />

publicist Rea Francis and wine expert<br />

Len Evans accompanied the Australian<br />

contingent to the Cannes festival.<br />

Weir, whose films "Picnic at Hanging<br />

Rock" and "The Last Wave" hit the recent<br />

Variety lists of the 50 top grossing films in<br />

the United States, was preparing his next<br />

movie, dealing with the Australian assault<br />

at Gallipoli in World War I.<br />

Fred Schepisi ("Devil's Playground" and<br />

"The Chant of Jimmy Blacksmith") was<br />

also preparing his next movie.<br />

Phil Noyce, whose film "Newsfront" was<br />

acclaimed at last year's festival and which<br />

has recently been a boxoffice successs in<br />

Ix)ndon. was directing his new film "King<br />

Hit."<br />

Hopes were high for the 16 Australian<br />

films screened at the festival. A $320,000<br />

(Australian) campaign to promote the $10,-<br />

000,000 investment recently got underway.<br />

Among the films shown were "Dawn,"<br />

"Blue Fin," "Dimboola," "The Money Movers,"<br />

and "The Last of the Knucklemen."<br />

12-Minute Cinderella<br />

Short Gains Approval<br />

NEW YORK—A I2-minute short on the<br />

Cinderella theme stars a colt and is turning<br />

out to be a winner around the country. Association/35,<br />

theatrical arm of Association<br />

Films, reports that acceptance of the film<br />

"Cinderella Trotter" is running 35% higher<br />

than average.<br />

BOXOFFICE :: Mav 28. 1979


fOR THE<br />

RECORD<br />

R,.— ... . I<br />

Deter C. Kells has been appointed vice president<br />

of administration for Columbia<br />

Pictures, responsible for financial planning<br />

and analysis.<br />

Sharon P. Gottefeld has been named associate<br />

production counsel for 20th Century-<br />

Fox.<br />

Tom Mihok has been named branch manager<br />

for American International in Philadelphia.<br />

Mihok has been in<br />

the film business<br />

since 1975 when he joined United Artists.<br />

He was most recently the UA branch manager<br />

in Cleveland.<br />

Allan Nathan was named manager of field<br />

activities for Columbia Pictures.<br />

Seymour Kaplan has been designated National<br />

Screen Service's general sales manager,<br />

following the resignation of Harvey M.<br />

Baren.<br />

William C. Goldberg has been named vice<br />

president of financial affairs for Joseph E.<br />

Levine Presents Inc.<br />

Warren Lieberfarb has been named senior<br />

vice president of the Lorimar parent company.<br />

I.orimar Productions.<br />

Goldberg<br />

Lieberfarb<br />

E. A. Bowen has been promoted from<br />

vice president to senior vice president of finance<br />

and administration at 20th Century-<br />

Fox Film Corp. He has been with 20th-Fox<br />

since 1972.<br />

Dennis A. Brown has been promoted lo<br />

senior production executive at EMI Films.<br />

Ralph Silver has been named vice president<br />

of U. S. operations for Dennis Davidson<br />

Associates. I.ondon-based public relations<br />

firm.<br />

Sandra Shaw has been promoted Ui vice<br />

president of advertising and publicity for<br />

American Cinema Releasing and advertising<br />

and publicity director for the parent<br />

company, American Communications Industries.<br />

Joel H. Resnick and Ron D. Leslie of<br />

American Multi Cinema have been promoted<br />

to executive vice presidents. Resnick is<br />

head of film buying and development and<br />

Leslie has responsibility for financial oper-<br />

Leslie<br />

Jeffrey Snetiker has been<br />

named director<br />

of production finance for Paramount Pictures<br />

Corp., replacing Frank Bodo.<br />

Dennis A. Brown has been appointed<br />

senior production executive for EMI Films.<br />

Marilyn Harbord was named business<br />

manager for the advertising and publicity<br />

departments of Columbia Pictures. Rick<br />

Tiancgo has been appointed foreign accounting<br />

manager for Avco Embassy Piclures.<br />

James R. Velde has been named senior<br />

vice president in charge of distribution for<br />

Rastar Films Inc.<br />

Bonnie Rothbard has been named manager<br />

of the motion picture research library<br />

at<br />

MGM.<br />

John Foley will replace Morris Bimbaum,<br />

Columbia branch manager in Des Moines.<br />

Birnbaum has been named to supervise Ihe<br />

Denver and Salt Lake City branches.<br />

Fred Kunkel has been named Western<br />

division manager of Film Ventures International.<br />

Titles & Takes<br />

"The Adventures of the Wilderness Family"<br />

(Pacific International) grossed $.325,000<br />

in its first week in 41 houses in New Zealand.<br />

Fourteen of the theatres broke house<br />

records. The outdoor adventure has grossed<br />

nearly $60,000,000 to d.ite. worldwide.<br />

"Invasion of the Body Snatcbers" has<br />

earned $52,000 on 109 prints throughout<br />

the United Kingdom since March 22.<br />

"The Innocent" (Analysis)<br />

has passed the<br />

$1.5 million mark after 18 weeks in 32 theatres<br />

across the country.<br />

"Halloween," Compass International Pictures'<br />

all-time independent boxoffice champion,<br />

has grossed $30 million worldwide,<br />

and $14 million in domestic boxoffice receipts,<br />

as of April 27.<br />

Trans-Lux Theatres reports the largest<br />

two-day, midnight show gross in history for<br />

"The Rocky Horror Picture Show." The<br />

record was set Friday and Saturday, March<br />

30 and March 31, at the Trans-Lux Ridgeway<br />

Theatre in Stamford, Conn., with a reported<br />

gross of $6,765,<br />

Billy Wildcr's "Fedora" continues its record-breaking<br />

run at the 300-seat Cinema<br />

Studio I with a first-week gross of $22,749.<br />

Woody Allen's "Manhattan" raked in $3,-<br />

512,892 in 13 days in 283 theatres. Select<br />

gro£ses include $685,157 in seven New<br />

York theatres, $474,934 in 12 Los Angeles<br />

theatres, and $55,198 at the Paris Theatre<br />

in<br />

Boston for six days.<br />

"The Tin Drum" (UA) opened in Germany<br />

with a three-day total of $265,000 in<br />

45 sites, including the Gloria Theatre in<br />

Berlin where the gross was $26,478 and the<br />

Streithaus Theatre in Hamburg where earnings<br />

topped $17,500.<br />

Evotion Enterprises' "Sweet Savage," X-<br />

rater starring Aldo Ray, picked up $11,290<br />

in its first week at the Cinema West in<br />

Houston.<br />

"Heaven Can Walt" (Para) earned another<br />

$9,300,000 in its 650-theatre post-<br />

Oscar run. Previous release earned the picture<br />

$72,600,000.<br />

Jack Winningham, branch manager and<br />

regional sales manager of National .Screen<br />

Service for 3 1 years, has accepted the assignment<br />

of Midwest division manager of<br />

Cinema Concepts Inc., a Nashville-based<br />

special trailer production company.<br />

Michael Williams-Jones has been named<br />

vice president of United Artists' Europe and<br />

Middle East division.<br />

Arthur L. Ventrone has been elected vice<br />

president of corporate accounting for 20th<br />

Century-Fox.<br />

Bea Holloway has been named Plitt film<br />

buyer for the West Coast division.<br />

|


Rifkin's TEA Speech 'Robin Is Big Break for Young Monica<br />

Urges 'Super Dealers'<br />

MONTEREY. Calif.—Harmon (Bud) Rifkin.<br />

chairman of the NATO technical advisory<br />

committee, outhned some common<br />

goals in his speech to the TEA convention<br />

here. Rifkin told his audience that equipment<br />

dealers, on the whole, were in "big<br />

trouble." The trouble stems from the dealers<br />

looking for traditional profit margins,<br />

and ignoring the fact that their customers<br />

have changed.<br />

Rifkin explained that there is a "grcal<br />

consolidation of theatre companies going<br />

on. "The big chains are getting bigger<br />

through acquisition, but especially through<br />

tlieir own fast-paced construction programs,"<br />

he added. Since 75 to 85 perceni<br />

of new theatres are being built by four or<br />

five national circuits, small companies do<br />

not have the clout or finances compcle.<br />

to<br />

rhus, the "small guy's" grosses are slowly<br />

being eroded. Rifkin related.<br />

"With this consolidation and cenlralizcil<br />

power, each surviving theatre "super-chain'<br />

will be developing its own theatre expertise,"<br />

he believes. Rifkin then told his audience<br />

that the "new" theatres still need Iheir<br />

equipment dealers, but in a new way. "You<br />

must keep pace with the super-chains; you<br />

and your associates must follow the same<br />

steps as your customers. You must become<br />

'super dealers.' "<br />

To accomplish this new outlook for I In:<br />

new breed of customers. Rifkin urged equij)<br />

ment dealers to follow these strategies: FirsI,<br />

consolidate, and work on pooling interests;<br />

secondly, abandon the service business as<br />

you presently know it and hire "Irouble<br />

shooters" to fill the gaps; and thirdly, develop<br />

a system for shipping supplies from<br />

regional warehouses directly to the theatres.<br />

A computerized master inventory would be<br />

a valuable asset here, Rifkin said.<br />

Tidwell, a New Beginning for Aldrich<br />

By JOHN COCCHI<br />

East Coast Editor<br />

NEW YORK— Billed as the first feature<br />

to be made entirely in Maryland is the<br />

melodrama "Robin," a film by Hank<br />

Aldrich which stars Monica Tidwell. An<br />

opening is planned for May 30 at Durkee's<br />

Parole Center in Annapolis, with festivities<br />

to include an appearance by Gov. Hughes.<br />

For young Tidwell, the film is her first title<br />

role in a brief but budding screen career.<br />

The veteran Aldrich, who wrote, produced<br />

and directed "Robin" for release through<br />

his own Starbeam Film Co., is functioning<br />

in these capacities for the first time on a<br />

theatrical feature.<br />

Monica Tidwell—star of 'Robin'<br />

inherent softness in<br />

the character and making<br />

her an "unhardened" hooker. Physically,<br />

she had to contend with a plaster mold on<br />

her face for some 30 minutes for the scene<br />

in which she's the model for a face mask.<br />

She admits being frightened by the experience,<br />

in which she used straws to breathe<br />

through her nostrils. Her face and hair had<br />

to be covered with oil before the plaster<br />

was applied (Aldrich's hand can be seen<br />

pouring the mold, the actual mask having<br />

been made by an art teacher). The emulsion<br />

hardened in one piece and Monica intends<br />

to use the maks as a plant holder in her<br />

apartment.<br />

Began in TV<br />

The colorful Hank Aldrich was a Merchant<br />

Seaman in World War II and began<br />

his show business career doing TV commercials,<br />

both live and on kinescope, in 1947<br />

in New York. A self-taught painter, he was<br />

a<br />

designer, mural painter and model builder<br />

in those free-lancing days.<br />

Through his architectural designs of<br />

cocktail bars in Maryland, Aldrich had<br />

made many friends in the state and they<br />

assisted him in finding locales for "Robin."<br />

Although he takes no credit for it, a film<br />

commission has been formed to bring more<br />

filmmakers to Maryland as a result of<br />

Aldrich's project. "This is not an ego<br />

trip," emphasizes Aldrich, "because you<br />

don't use your own money for that. Anyonj<br />

who knows the business and has money<br />

can make a film. There is talent all over."<br />

His budget was so low that he can afford<br />

to distribute "Robin" himself and this is<br />

what Hank Aldrich is letting the whole industry<br />

know about.<br />

Rifkin told the dealers that they can "become<br />

stronger and prosper or weaken and<br />

perish. The secret of growth is to recognize<br />

the future needs of your customers and then<br />

contour your organizations to satisfy those<br />

needs."<br />

AI's 'Chomps' Is Slated<br />

For Wide Break in June<br />

BEVERLY HILL.S<br />

— "C.H.O.M.P..S.,"<br />

American International's fun-filled comedy<br />

dealing with the adventures of the world's<br />

first computerized dog, will open in June<br />

in theatres and drive-ins in key cities around<br />

the country.<br />

Valerie Bertinelli, young star of CB.S-TV's<br />

"One Day at a Time," makes her motion<br />

picture debut in the film which also stars<br />

Wesley Eurc, Conrad Bain, Chuck McCann,<br />

Red Buttons, Hermione Baddeley and Jim<br />

Backus.<br />

The scene stealer of the film is a cute<br />

mutt named Rascal and his electronic<br />

counterpart. Euro, as a young electronics<br />

genius, invents a computerized watchdog,<br />

modeled in the image of his own pet.<br />

The story concerns a young prostitute on<br />

the run, posing for an art class while becoming<br />

involved with an older married man<br />

and trying to avoid other entaglements,<br />

particularly with the vicious pimp who<br />

wants her back. Lee Dorsey and Ronald<br />

Hibbard portray lover and louse, respectively.<br />

Maryland locations include Waldorf,<br />

where Starbeam is situated, Cedarville State<br />

Park (between Waldorf and Cedarville),<br />

Chestertown, Galesville and La Plata, lovely<br />

areas with future filmic potential. Aldrich<br />

spent much time in keeping within the<br />

budget and maintaining a PC' level. Although<br />

"Robin" is unrated, ads proclaim it<br />

as "a motion picture for the family" with<br />

the disclaimer that "Some material may not<br />

be suitable for pre-teenagers."<br />

Monica's mother was a singer and magician's<br />

assistant and her father was a drummer<br />

with the Charlie Barnet band. She was<br />

born in Shreveport, La., where her parents<br />

were on tour, and lived in Waycross, Ga..<br />

which she considers her hometown. .At age<br />

4 she began performing in community theatres<br />

in Georgia.<br />

Of her role as Robin. Monica feels thai<br />

the most difficult aspect was finding the<br />

SUBSCRIPTION ORDER FORM<br />

BOXOmCE:<br />

825 Van Brunt Blvd.<br />

Kansas City, Mo. 64124<br />

Please enter my subscription to BOX-<br />

OFFICE.<br />

D 1 YEAR $15.00<br />

n 2 YEARS $28.00<br />

D Remittance Enclosed<br />

n Send Invoice<br />

Outside U.S., Conado and Pan American<br />

Union, $25.00 Per Year.<br />

THEATRE<br />

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BOXOFFICE :: May 28, 1979


THE PROMOTION AND MERCHANDISING<br />

GUIDE<br />

Send news of adyertising campaigns and pubUcity io STU GOLDSTEIN, MERCHANDISING EDITOR<br />

Trivia Contest Tops<br />

'Champ' Exploitation<br />

For the promotion of "The Champ."<br />

Gary Goldstein of Northeast Theatre Corp.<br />

initiated campaigns in two markets. In<br />

Providence, WPRO-FM ran their "Champ"<br />

contest with hourly ticket giveaways to see<br />

the film at the Showcase Cinema in Seekonk,<br />

Ma. There was one promo at the top<br />

of the giveaway hour. Later, listeners were<br />

told that "The Champ" is the touching story<br />

of a father-son relationship and that they<br />

can win tickets to see the film by answering<br />

a trivia question about famous fathers<br />

and sons . . ." An additional "Champ" promo<br />

was run with the answer. Also, four<br />

"Champ" teaser promos ran throughout<br />

each giveaway day. Total spot value<br />

$1450.^<br />

Hockey Sponsor Tie-In<br />

In New Haven, Conn.. WAVZ ran a<br />

ticket giveaway from 9 a.m. to noon. As the<br />

station sponsors of the local New Haven<br />

Nighthawks Hockey Games. WAVZ asked<br />

listeners to call in and say "The Nighthawks<br />

are "the Champs" of New Haven" to win<br />

two tickets to see "The Champ" at the<br />

Showcase Cinema in Orange, Conn. In addition<br />

to a teaser promo and two promos with<br />

each actual giveaway, WAVZ ran ten additional<br />

plugs. Total each value was $1400.<br />

1960s Revisited in Pittsburgh<br />

TIME STANDS STILL—Suddenly it was the 1960s all over again in Pittsburgh as<br />

the Kings Court Theatre enlisted a group of local actors to call attention to "Hair."<br />

Remember the 60s Kings Court Theatre<br />

manager Herman Hartman remembered the<br />

decade well at his Pittsburgh opening of<br />

"Hair."<br />

One week before the opening, the manager<br />

enlisted a group of local actors to dress<br />

in the style of the late 'bQs and stage a "protest<br />

march" in front of the theatre. They<br />

carried signs saying, " 'Haiir': opens soon at<br />

Ihe Kings Court."<br />

The Saturday preceding the opening in<br />

eluded a local actor dressed as a king passing<br />

out leaflets in the downtown area. Radio<br />

station WPEZ assisted in the premiere. Hartman<br />

also decorated the lobby with daisies<br />

and peace signs popular to the era. A group<br />

of actresses and actors dressed in the costumes<br />

of the '60s sat in the lobby to greet<br />

Ihe guests and a guitarist played the music<br />

popular to the period.<br />

TAKE DOWN"<br />

GUESTS—Nassau<br />

Corp.'s Joy Theatre in New Orleans<br />

added extra punch to their engagement<br />

of Buena Vista's "Take Down" with<br />

the city's Brother Martin High school<br />

wrestlim; team invited as guests.<br />

Free 'Battlestar' Tickets<br />

Hidden in Salt Lake City<br />

As an annual event, the Salt Lake City<br />

Parks Commission sponsors a big Easter<br />

Egg Hunt in Liberty Park. Co-sponsor this<br />

year was the Z.C.M.I. Merchants Association,<br />

which provided the bulk of the prizes<br />

and goodies offered in the event which<br />

drew an estimated 10,000 persons to the<br />

park.<br />

One of the elements in the event which<br />

received heavy promotion via the Parks<br />

Commission, Z. C. M. I. Center and KSL<br />

Radio was a free showing of Universal's<br />

"Battlestar Galactica" for 700 children who<br />

had won free tickets.<br />

A massive coloring contest was launched<br />

advertising the Easter Egg Hunt and "Battlestar<br />

Galactica." A line drawing of the<br />

theatrical poster was created and printed<br />

on 20.000 flyers which went into Salt Lake<br />

City public schools as well as the SO stores<br />

in<br />

the Z.C.M.I. Center.<br />

The first 350 entrants in the contest received<br />

tickets. The other 350 tickets were<br />

hidden in<br />

easier eggs for the big hunt.<br />

19 Fully Dressed Draculas<br />

Give Bite to AI's 'Love'<br />

April 26th was a strange day at Brookfield<br />

Square Shopping Center in Milwaukee.<br />

It was WQFM's special premiere<br />

screening of "Love at First Bite." That in<br />

itself wasn't strange, but the 19 people who<br />

showed up in Dracula costumes did shake<br />

Lip a few mall patrons. It was WQFM's contest<br />

tie-in to find the best Dracula. The winner<br />

became the proud recipient of a $900<br />

stereo system, 6 albums a month for a year,<br />

and a night on the town including dinner<br />

and tickets to an Alpine Valley Concert. No<br />

one expected 19 fully dressed Draculas. and<br />

judging was next to impossible. Everyone<br />

who entered received an album 6 pack from<br />

the station.<br />

BOXOFFICE Showmandiser :: May 28, 1979 II


. . . Any<br />

. .<br />

. . One<br />

. . An<br />

. .<br />

'China Syndrome<br />

Captures<br />

Blue Ribbon Award Honors<br />

By STU GOLDSTEIN<br />

'£be nationwide membership of the National Screen Council had no difficulty in selecting<br />

its latest Blue Ribbon Award picture. By an overwhelming margin, Columbia's<br />

new household word, 'The China Syndrome" got the word from the NSC, too. "Syndrome"<br />

even beat out the immensely successful "Superman" by nabbing more votes<br />

than any other picture of the past two years! The picture also clobbered the other<br />

March competition, with "The Champ" and "Hair" trailing behind with second and<br />

third-place status.<br />

ycnl, and most of all, extremely enlertain-<br />

.<br />

"China Syndrome" has received so much ing. William D. Kerns, Avalanche-Journal,<br />

Lubbock, Texas.<br />

publicity and comment that it is now the<br />

most talked-about motion picture in<br />

An explosive film of social and dramatic<br />

months. The timeliness of the picture did fission. Charles Oestreich, The Argus.<br />

not go unnoticed by the BoxoFFiCE-sponsored<br />

Council, as practically all members month. Jane Fonda and "The China Syn-<br />

Rock Island, III. ... No contest this<br />

to this had something say about winning drome" are the undisputed winners. Guy<br />

H. Giampapa, WXNE-TV, Needham.<br />

thriller:<br />

The very presence of Jane Fonda made Mass. ... A bit overrated, but still an<br />

engrossing and suspenseful thriller.^ Joe<br />

this an even more suspenseful picture.<br />

Doug Smith, Courier-Express. Buffalo, Leydon, Shreveport (La.) Times<br />

NY .<br />

. . Solid characters made a credible<br />

and tense tale work, even before it became<br />

"soothsaying cinema." William Beamon.<br />

Evening Independent, St. Petersburg, Fla.<br />

picture this well prepared has<br />

got to be socko. A.B. Covey, NATO.<br />

Montgomery, Ala. . . . One of the finest<br />

thrillers to come along since Hitchcock<br />

was in his prime. Michael W. Maxo.<br />

WVWR-FM, Roanoke, Va.<br />

Frighteningly relevant.^ Earl J. Dias.<br />

Standard-Times, New Bedford, Mass. . . .<br />

Whatever side of the nuclear power problem<br />

you're on, this one is a must! Jeanne<br />

Mannshardt, Oakland. Calif. ... A fiction<br />

that is our reality! Douglas Ditonio, Los<br />

Angeles . . . White-knuckle champ of the<br />

year, and the most accurate portrayal of<br />

the TV news business ever on the screen.<br />

—Steve Dawson, KCMO-TV, Kansas City.<br />

Exceptionally tight with bright, clearly<br />

drawn characters. Fallout from Three Mile<br />

Island is surely a big plus for the boxoffice<br />

coffers.^ Elias Savada, Motion Picture<br />

Info. Service .<br />

. . Thoughtful piece on the<br />

abuses of power. Frighteningly pertinent<br />

and prophetic. Lemmon is better than<br />

he has been in years. Gene Pack, KUER,<br />

Salt Lake City . . . Gripping, timely and<br />

extremely well designed and acted.<br />

James L. Limhacher, Dearborn, Mich.<br />

. .<br />

Kimberly Wells JANE FONDA<br />

Timely subject given top priority in its Jack Godell<br />

JACK LEMMON<br />

too. Jerry Fitzgerald, TV-Star, Tyler,<br />

. . Texas . One in a million, Gary D.<br />

Richard Adams<br />

Herman DeYoung<br />

Don Braunagel, Pontiac,<br />

Bill Gibson<br />

MICHAEL DOUGLAS<br />

SCOTT BRADY<br />

JAMES HAMPTON<br />

these excellent actors.<br />

Lincoln, Neb. . . . Couldn't<br />

Schillinger, Dubinsky<br />

Sioux City, Iowa .<br />

ful, well-written<br />

presentation by<br />

Bros. Theatres,<br />

Marvelous, suspense-<br />

CM. Stewart,<br />

production. Tonv de<br />

be more timely . . .<br />

Mich. . . . llaro. KMBC-TV, Kansas City.<br />

Don Jacovich PETER DONAT<br />

the word "timely." Allan C. Lohsenz,<br />

An exciting, edge-of-lhe-seater that kept<br />

Added new dimension a to<br />

Paramount Pictures, New York<br />

CREDITS<br />

Ol<br />

. . . nie riveted to the screen. Joyce J. Persico.<br />

Trenton Times, Trenton, N.J. The<br />

. interest to everyone. Cecil Ormond, San<br />

Michael Douglas has Produced by MICHAEL DOUGLAS coincidence of "Syndrome"<br />

.<br />

with<br />

.<br />

Three<br />

Anselmo, Calif. . . .<br />

done it again. He has a knack for packing Directed by<br />

JAMES BRIDGES Mile Island altered public opinion significantly.<br />

It's<br />

a winner. This picture gets my "Big E" Written by MIKE GRAY, a spine-tingler.<br />

T.S. COOK<br />

George Bell,<br />

Salem, Ore. .<br />

award. It's entertaining, exciting and educational.<br />

Paul Hatch, Hatch Theatres, Executive Producer BRUCE GILBERT<br />

and JAMES BRIDGES<br />

overdue acting treat<br />

from Jack Lemmon. Bruce Westhrook,<br />

The Daily Oklahoman, Oklahoma City . . .<br />

Wolfeboro, N.H. . . . Courageous, intelli-<br />

Released through COLUMBIA Teaches us about survival. Dr. Robert<br />

Blockbuster of the season. Ronald Bowers.<br />

Films in Review. New York . . . Great<br />

000^ i..<br />

CAST<br />

I<br />

00 c<br />

cast!—/«/;« P. Recher, NATO, Baltimore,<br />

Md.<br />

Even without the Harrisburg incident to<br />

spark interest, "China Syndrome" would<br />

be one of the best films of the year.<br />

Merwyn Grote, Vandalia Cinema, Vandalia,<br />

Mo. . . . Jack Lemmon's best work<br />

in years. Crisp, well-paced. Bob Wisehart,<br />

The Charlotte News, Charlotte, N.C.<br />

. . . Jane Fonda is a nuclear power in her<br />

own right. Andrew Sarris, Village Voice,<br />

New York . . . Timely, interesting and provocative.<br />

Catherine L. York, Overland<br />

Park, Kansas . . . Taut thriller! Superb<br />

. . . The most' accurate portrayal<br />

of the TV news business ever on<br />

the screen. — Steve Dawson,<br />

KCMO-TV, Kansas City.<br />

performances. Sumner Rand, Sentinel<br />

Star, Orlando, Fla.<br />

Since we've heard that "art should imitate<br />

life," I can't think of a better situation<br />

than the luck Columbia Pictures had with<br />

Its release of "The China Syndrome" and<br />

the Three Mile Island incident. Al Shea,<br />

Guide Newspapers, New Orleans . . .<br />

Powerful! Joe M. Seery, Sutler Theatre,<br />

Yuba City, Calif. . . . Thoroughly wellcratted.<br />

Edward L. Blank, Pittsburgh<br />

Sensational performances by<br />

I i-inmon and Fonda. Jim Shertzer. Winslon-Salcm<br />

(N.C.) Journal.<br />

Lemmon creates a perfectly composite<br />

"ever>man" character. Martin Meredith.<br />

Dallas . of the "finest movies of the<br />

[last few years. Tom Leathers, The<br />

\i/iuie, Leawood, Kansas . . . Although<br />

I he viewer shouldn't have to pay $3 to support<br />

Jane Fonda's leftist anti-energy views,<br />

the film kept me on the edge of my seat.<br />

— Doug Moore. Universitv of Mo., Kansas<br />

C,t^<br />

Excellent picture! 1 thought promoting<br />

it<br />

.<br />

over the evening news was a nice touch,<br />

too. Don Dorsey, Caribou, Maine<br />

Nail-biting thriller that could garner Fonda<br />

and Lemmon Oscars. Wendeslaus<br />

Schidz. Star Theatre, New Orleans . . .<br />

A big, prestige picture that's well made,<br />

Steele. lioMon I -iiiversiiy.<br />

BOXOFFICE :: May 28, 1979


yX ^J^^oiiuwood IKeport<br />

^<br />

1<br />

Aiircira Productions and Scotti Brother<br />

Micrliiinnicnt will make the life story ot<br />

"^V the late Emmctt Kelly, entitled Clown.<br />

/^ Shooting is scheduled to begin in 1980 with<br />

Tony Scotti producing.<br />

^^^^<br />

FILM PROJECTS<br />

Mad has been added to Warner Bros.'<br />

production schedule. Picture will be based<br />

on the zany treatment of today's lifestyle<br />

as depicted in Mad magazine. Rudy DeLuca<br />

has been signed to write the script. Fred<br />

Weintraub will produce with Daniel Grodnick<br />

and Robert Sharp set as executive producers.<br />

Altered States began location filming<br />

May 15 in Creel, in the State of Chiquaqua,<br />

Mexico. The company traveled to New<br />

York on May 25 for five days of location<br />

filming at the Payne Whitney Clinc, Columbia<br />

University and the Bronx Zoo. Ken<br />

Russell is directing.<br />

Clash of the Titans began production<br />

May 14 with Desmond Davis directing. Cast<br />

includes Laurence Olivier. Burgess Meredith,<br />

Maggie Smith and Ursula Andress.<br />

Picture will be filmed in Dynarama, special<br />

effects process developed by co-producer<br />

Ray Harryhausen, and will take almost two<br />

years to complete.<br />

North Dallas Forty, a Frank Yablans<br />

Production for Paramount, has completed<br />

ten weeks of location shooting in Los Angeles.<br />

Ted Kotcheff directed the contemporary<br />

comedy-drama. Nick Nolte stars.<br />

Tuesday Weld and Martin Mull will star<br />

in The Serial for Paramount. Based on Cyra<br />

McFadden's best-selling, satirical novel of<br />

life in trendy Marin County. Calif., the film<br />

comedy will begin shooting May 29 on locations<br />

in Los Angeles and San Francisco.<br />

Sidney Beckerman is producing. Bill Persky<br />

is directing from a screenplay by Rich Eustis.<br />

Principal photography on the new Jerry<br />

Lewis film, Hardly Working, has been completed.<br />

Joseph Ford Proctor is producer.<br />

United Artists' Raging Bull has begun<br />

production in Los Angeles as a Chartoff-<br />

Winkler production. Robert DeNiro stars<br />

as Jake La Motta, former middleweight boxing<br />

champ. Martin Scorsese is directing<br />

from a script by Paul Schrader and Mardik<br />

Martin.<br />

Producer Earl Owensby has set a six-week<br />

shooting schedule on A Day of Judgement,<br />

set to begin principal photography at EO<br />

Studios in North Carolina. C.D.H. Reynolds<br />

will direct from the original screenplay by<br />

Tom Mclntyre.<br />

Dr. Jekyll and Ms. Hyde is planned for<br />

production by Larry Buchanan Productions,<br />

with a female playing both roles in the Robert<br />

Louis Stevenson classic. Buchanan is<br />

producing and directing from a screenplay<br />

he wrote with Lynn Shubert.<br />

Universal will begin production July 5<br />

on Where the Buffalo Roam, fictional version<br />

of events from the life of "Gonzo Jolminalist"<br />

Dr. Hunter S. Thompson. Bill Murray<br />

and Peter Boyle will star.<br />

Sudden Turns will be produced by Frank<br />

Marshall and Neil Canton for United Ail<br />

ists. with Blythe Danner signed to star. Robert<br />

Markowitz will direct the script by W.D.<br />

Richter.<br />

Marble Arch Productions will make The<br />

Lone Ranger, with Walter Coblenz developing<br />

and producing the project. Martin Starger<br />

will be executive producer of the feature.<br />

Sir Lew Grade and Jack Wrathcr will<br />

finance.<br />

ITC Entertainment plans to begin shooting<br />

later this year on Green Ice. Picture will<br />

be based on Gerald A. Browne's novel about<br />

emerald smuggling in Colombia. Jack Weiner<br />

will produce.<br />

The Silence of the North, starring Ellen<br />

Biustyn, will be the first feature film to be<br />

made by Universal Productions Canada Inc.<br />

Allan King will direct.<br />

Production is set to begin in the fall on<br />

Worldbeater. Bernard Schwartz and screenwriter<br />

Thomas Rickman will produce for<br />

Orion Pictures. Rickman wlil direct from<br />

his own screenplay, a comedy based on the<br />

rise, fall and rise again of an American sliper<br />

salesman.<br />

One Way Productions plans to begin<br />

shooting May 28 on Korean locations on<br />

Oh, Inchon! Picture is an $18 million project<br />

based on the Douglas MacArthur landing<br />

at Inchon during the Korean War.<br />

FEATURE<br />

CASTING<br />

Sylvia Kristel has been signed to star with<br />

Don Adams in the Jennings Lang Production,<br />

The Return of Maxwell Smart. The<br />

Dutch-bom actress will play Agent 34. Vittorio<br />

Grassman will play a dual role in the<br />

film, as Maxwell Smart's two biggest KAOS<br />

adversaries.<br />

Leonard Harris will portray the mayor<br />

of New York City in MGM's Captain Avenger.<br />

Nomi Mitty, Jordan Cael and Woodrow<br />

Parfrey will be members of a traveling carnival<br />

family in UA's Carny.<br />

Ann-Margret will end her half-year sabbatical<br />

a month early to star opposite Bruce<br />

Dern in Middle Age Crazy. She will play<br />

Dern's wife in the comic drama about the<br />

apprehensions and crises faced by an American<br />

couple when the husband turns 40.<br />

Judi Bowker has won the starring role<br />

of Andromeda in MGM's Clash of the Titans.<br />

Desmond Davis will direct.<br />

Harry Caesar has been signed for a major<br />

role in A Small Circle of Friends. Picture<br />

is currently before the cameras in Boston.<br />

Sal Viscuso, who plays Father Tim in<br />

TV's "Soap," has signed for a role in 20th-<br />

Fox's Fatso. Anne Bancroft is directing.<br />

John Glover and Inga Swenson have<br />

joined the cast of Wind River. Richard Lang<br />

is directing. Charlton Heston stars.<br />

TECHNICAL<br />

ASSIGNMENTS<br />

Carl Foreman has signed a long-term contract<br />

with Warner Bros, under which he will<br />

develop up to four pictures in five years.<br />

Under a non-exclusive clause in the deal,<br />

Foreman will be able to complete projects<br />

he now has under way with Universal.<br />

Warner Bros, has signed Jay Weston Productions<br />

to a non-exclusive deal to develop<br />

two pictures. Tales of the City, about a<br />

country girl's bizarre encounters in San<br />

Francisco, and WASPS, the story of women<br />

flyers who ferried combat planes to Europe<br />

during World War II.<br />

Academy Award-winner John G. Avildsen<br />

has been signed to direct Fu Manchu.<br />

The adventure comedy stars Peter Sellers<br />

in both the title role and that of Inspector<br />

Nayland Smith of Scotland Yard, Fu Manchu's<br />

longtime nemesis.<br />

ACQUISITIONS<br />

Marty Fink. Spencer Young and Norman<br />

Rudman: Rock Justice, fantasy with rock<br />

music written by Jefferson Starship's Marty<br />

Balin and Bob Heyman, acquired for feature<br />

filmzation. An October start date is<br />

planned.<br />

Hollywood & Vine Productions: Film<br />

rights acquired to the Joe Pursch Story.<br />

Story deals with the Navy captain and doctor<br />

who operate the Navy's Alchohislm Program<br />

at Long Beach Naval Hospital. This<br />

is the center where Betty Ford, Billy Carter<br />

and Herman Talmadge were treated for alcholism.<br />

James Komack: Rights acquired to Solomon's<br />

Ark. The contemporary comedy will<br />

be Lomack's first project under his threepicture<br />

deal with Warner Bros.<br />

DISTRIBUTION<br />

Picturemedia Ltd.: Worldwide distribution<br />

set for Moongas! Production will begin<br />

in July.<br />

Tenaha Timpson Releasing: Worldwide<br />

distribution rights to Superwoman. Deseree<br />

Costeau stars in the comedy-spoof directed<br />

by Joe Sherman.<br />

Pacific International: Distribution rights<br />

obtained to Elvis the Movie, the King Lives<br />

On. A summer release is scheduled.<br />

Viacom: Worldwide syndication rights for<br />

Lyman Dayton's The Rivals.<br />

New Line Cinema: U.S. and English<br />

Canadian distribution rights for The Last<br />

Romantic Lover. U.S. premiere is scheduled<br />

for late summer in New York.<br />

BOXOFTICE :: May 28, 1979<br />

13


BOXOFFICE<br />

BAROMETER<br />

This chart records the performance of current attractions In the opening week of their first runs in<br />

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs<br />

are reported, ratings are added and averages revised. Computation is in terms of percentage in<br />

relation to average grosses as determined by the theatre managers. With 100 per cent as overage,<br />

the figures show the gioss ratings above or below thot mark. (Asterisk * denotes combination bills.)<br />

i .<br />

I Agatha (WB)


'<br />

WASHINGTON<br />

Woody Allen's "Manhattan," a United<br />

Artists' release, brought record-breaking<br />

grosses to the Pedas Circle Theatres'<br />

Avalon in its first week. The 708-scat<br />

twin theatre grossed $49,617 during llupreiniere<br />

week. Moviegoers' attendance,<br />

furthermore, broke the house record foi a<br />

single Saturday with a take of $12,045. Ilie<br />

film had a four-theatre unveiling May 2.<br />

George Romero's "Dawn of the Dead." ;i<br />

Wheeler Film release playing at two Pcd:is<br />

Circle theatres, Dupont and Tenley, is ilo<br />

ing "exceedingly good business," accoiiling<br />

to Charlie Costolo, district manager for llie<br />

circuit's eight houses and 12 screens.<br />

Marty Zeidman, Columbia's branch manager,<br />

screened "Hot Stuff" for cxhibilois<br />

and special guests at the Motion Piclinc<br />

Assn. of America screening room May 24.<br />

The stars are Dom DeLuise, Suzanne I'leshette,<br />

Jerry Reed and Ossie Davis.<br />

William Zoetis. 20th Century-Fox brantli<br />

manager, arranged a press screening of "Al<br />

ien" at the Pedas Uptown, in Dolby, May<br />

24. The sci-fi horror film opened at Ihc<br />

Uptown the following day.<br />

Fritz Goldschmidt, Avco Embassy branch<br />

chief, sneaked "Skyline" at Neighborhood<br />

Theatres' State Theatre in McLean, Va.,<br />

May 11. The film will not go into general<br />

release until early fall, according to head<br />

booker Mary Ellen Romich. Avco Embas<br />

sy's "Phantasm" will unreel in 95 thealres<br />

in this exchange June 8. Reports of the<br />

film's performance throughout the country<br />

have been "phantastical."<br />

The Variety<br />

Club and WOMPI of Wash<br />

ington will co-host a dinner dance al (lie<br />

Bethesda Officers Club July 3. Chief barker<br />

John Broumas is back at his Showcase<br />

Thealres after attending the Variety Club<br />

Internationa! convention in New Orleans<br />

May 19-25.<br />

Price Enterprises, headquartered at Vii<br />

ginia Beach. Va.. announced its takeover o\<br />

the Hampton Drive-In at Hampton. Va..<br />

effective May 9.<br />

John Obert, a 25-year veteran of the<br />

'' Clark Service, ded recently. Obert bad retired<br />

as manager of the film shipping com<br />

pany. which has been renamed Molileli<br />

r-'ilm<br />

Service.<br />

Edward W. Cockrell Jr. has been nameil<br />

program planner for the American Film<br />

Institute Theatre. Cockrell fills the vacancy<br />

made by Michael Clark, who resigned to<br />

accept the position as film critic for the<br />

Detroit Free Press.<br />

Recent movie openings include: Peler<br />

Bogdanovich's "Saint Jack," in one theatre;<br />

"Game of Death." Bruce Lee's last film, in<br />

area theatres: and United Artists' release<br />

"Voices" in West End Circle and area<br />

thealres.<br />

Janet Margolin, a recent visitor here to<br />

promote United Artists' "Last Embrace." in<br />

which she plays femme fatale opposite Roy<br />

Scheider. said she likes the job she did in<br />

the film. Uniquely primed at the age of .V5.<br />

it has been 17 years since Frank and Eleanor<br />

Perry cast Margolin as Lisa in "David<br />

and Lisa." Jomathan Demme directed the<br />

new romantic murder thriller, which was<br />

his first feature since "Citizens Band."<br />

R. I. Obscenity Statute<br />

Ruled Unconstiluional<br />

PROVIDENCE— I he Rhode Island Stale<br />

Supreme Couit has ruled unconstitutional<br />

the state's obscenity statute, used in 1978 to<br />

raid a "Private Parts" erotic art show.<br />

The ruling was issued in the matter of<br />

challenge brought by D & J Enterprises<br />

Inc.. owner/ operator of stores selling books,<br />

magazines and films containing sexual<br />

themes.<br />

The suit's defendants were the state attorney<br />

general and the police chiefs of Providence<br />

and West Warwick.<br />

The high court said that the state legislature<br />

had included in its definition of "patently<br />

offensive sexual conduct" behavior<br />

which a jury might not find patently offensive.<br />

The statute, therefore, is too broad,<br />

the court commented.<br />

Yearlong 'Rocky' Exhibitor<br />

Has Discovered a Bonanza<br />

BELMAR. N.J.— Between 50.000 and<br />

(lO.OOO people have seen "The Rocky Horror<br />

Picture Show" at the Belmar Cinema<br />

here since it opened last Memorial Day,<br />

according to William Franz, co-owner ol<br />

the theatre which has hit a bonanza with the<br />

cult movie, which shows every Friday and<br />

Saturday for two screenings at midnight and<br />

2 a.m. But instead of waiting for a celebra<br />

lion this Memorial Day to mark its firs!<br />

anniversary, Franz arranged an early celebration<br />

by bringing in an acting troupe from<br />

the Exeter Theatre in Boston to present a<br />

live version of "The Rocky Horror Picliire<br />

Show."<br />

Not only is the $3 admission a boon lo<br />

the boxoffice, but Franz finds the cult movie<br />

brings in a lot of plusses. Mementos of the<br />

film are for sale in the theatre's lobby and<br />

selling briskly are such items as "Rocky<br />

Horror" mirrors, T-shirts, posters, buttons,<br />

songbooks and candy "Rocky Horror" lips<br />

made out of marzipan.<br />

In addition to the after-dark show, Bel<br />

mar Cinema will occasionally add a Sunday<br />

2 p.m. matinee for "The Rocky Horror<br />

Picture Show" to accommodate the high<br />

school and college students largely attracted<br />

lo the film, who arc unable to take the lale<br />

night hours.<br />

Franz has a midnight following developing<br />

as well on Sunday nights for another<br />

cult cinema he started showing earlier this<br />

year. The Sunday midnight attraction is a<br />

double bill of the feature "Eraserhead" and<br />

a film by "De Vo." During regular hours,<br />

the Belmar Cinema operates with first-run<br />

product, currently presenting the exclusive<br />

area showing of "Superman." The theatre i<<br />

located in<br />

the Belmar Mall.<br />

NEW<br />

YORK<br />

pHE WILL ROGERS New York kick-off<br />

rally will be held June 12 at Will<br />

Rogers Institute in White Plains. A screening<br />

of the 1979 Will Rogers trailer starring<br />

Reggie Jackson of the New York Yankees<br />

will be followed by cocktails and a garden<br />

kmcheon. At 1:30, the Variety Club of New<br />

York (Tent 35) will dedicate a plaque to<br />

commemorate the establishment of a Limb<br />

Bank for children at the Burke Rehabilitation<br />

Center, under the direction of Dr. Peter<br />

Stern. Plaques will also be dedicated in<br />

memory of Ned E. Depinet and Russell<br />

Downing.<br />

From 2 to 4 p.m.. there will be a<br />

discussion on "Asthma-Bronchitis-Emphysema"<br />

by Lester B. Mayers. MD. supervisor<br />

of the pulmonary rehabilitation unit at<br />

the Burke Day Hospital; Charles E. Bredin,<br />

MD. director of the pulmonary medicine<br />

department at Burke Inpatient Hospital; and<br />

Renee Schlesinger. director of physical therapy<br />

at the Day Hospital.<br />

•<br />

The Ritillo Theatre film house on 42nd<br />

Street and Broadway will become a 499-<br />

it seat legitimate theatre, was announced by<br />

Brandt Enterprises. The Lyric Theatre on<br />

42 nd Street is also due for a restoration lo<br />

legitimate enterprises,<br />

both houses expected<br />

to he operating under their new formats in<br />

the fall.<br />

•<br />

Irwin Allen's all-star "Beyond the Poseidon<br />

Adventure" opened May 25 at Flagship<br />

Theatres throughout the metropolitan area.<br />

Manhattan houses participating in the showcase<br />

are Cinerama I. Beekman, Murray Hill<br />

and RKO 86th Street. Allen produced and<br />

directed the Warner Bros, release from Nelson<br />

Gidding's screenplay, based on a novel<br />

by the late<br />

Paul Gallico.<br />

•<br />

Showcases include "The Prisoner of Zenda."<br />

a Universal release of a Walter Miriscli<br />

Production, starring Peter Sellers, which<br />

opened May 25. Also. "Manhattan." "The<br />

Dark." "The Champ." "The Exorcist." "The<br />

Deer Hunter." "Love at First Bite." "Hair."<br />

"The Silent Partner." "Hanover Street."<br />

'Battlestar Gulactica." "Dawn of the Dead"<br />

and "Winter Kills."<br />

FOR SALE:<br />

DRIVE-IN THEATRE SCREEN<br />

WITH TOWER<br />

SURFACE DIMENSION 120' x 60'<br />

INTERLOCKING STEEL PANELS<br />

CAN BE LAID DOWN IN WINDSTORM<br />

CONTACT: Mr. Michael Mittleman<br />

Harborside Park<br />

711 Branch Avenue<br />

Providence, Rl 02940<br />

Tel: (401) 272-8000 Ext. 135<br />

BOXOFFICE :; May 28. 1979<br />

E-1


4;^Jsmm-''^^.-^^'%:r^\ii:,sm:^m:^^ -^<br />

New York<br />

(Average weekly grosses follow theaire)<br />

,.^3sw\s ^i.^^<br />

All Almost Perfect Affair (Para),<br />

Trans-Lux East (8,500).<br />

4th wk 1 2.000<br />

Battlestar Galactica (Univ), 50 theatres.<br />

1st wk 300.000<br />

La Cage Aux FoUes (UA). 68th<br />

Playhouse St. (5.200). 1st wk. .. 22,000<br />

Death of a Bureaucrat (Tricontinental),<br />

Cinema Studio II (3,700),<br />

1st wk 8,000<br />

Fedora (UA). Cinema Studio 1 (5,000),<br />

5th wk 9,000<br />

Get Out Your Handkerchiefs<br />

(New Line), Paris (9,000),<br />

22nd wk 8,000<br />

.\ Little Romance (Orion-WB), Sutton<br />

(9,000), 4th wk 21,800<br />

Manhattan (UA), 9 theatres,<br />

4th wk 340.000<br />

Saint Jack (New World). Cinema 1<br />

(10.400). 4th wk 19.900<br />

Teresa the Thief (World Northal).<br />

Gemini 1 (7.500). 2nd wk 1 1.000<br />

Winter Kills (Avco). 47 theatres.<br />

1st wk 250,000<br />

New Haven<br />

The Champ (MGM-UA), Showcase<br />

III, 6th wk 70<br />

The China Syndrome (Col), Millord<br />

II, 9th wk 80<br />

The Deer Hunter (Univ), Showcase<br />

V, 10th wk 125<br />

House of Shame (,SR), Milford Twin<br />

D-I. 1st wk 150<br />

Love at First Bite (Al), Cinemart II,<br />

4th wk 115<br />

Manhattan (UA). Showcase I.<br />

2nd wk 350<br />

Murder by Decree (Avco). York<br />

Square Cinema. 1st wk 200<br />

The Promise (Univ). Showcase II.<br />

3rd wk 70<br />

The Silent Partner (EMC). Showcase<br />

IV. 3rd wk. 145<br />

Tourist Trap (Compass), Milford<br />

Twin D-I. Screen Two, 1st wk 175<br />

FILMACK IS<br />

1st CHOICE<br />

WITH<br />

SHOWMEN<br />

EVERYWHERE<br />

F/RST RUN REPORT<br />

Uitemistiess (Qua<br />

1st wk<br />

I). I MKoln.<br />

Baltimore<br />

The Champ (MGM-UA), Cinema II,<br />

6th wk<br />

The China Syndrome (Col),<br />

Westview IV, 9th wk<br />

The Deer Hunter (Univ), Towson,<br />

12th wk<br />

The Last Embrace (UA), Cinema I,<br />

2nd wk<br />

Love at First Bite (AI), Westview I,<br />

Patterson I, 3rd wk<br />

Manhattan (UA). Westview II,<br />

2nd wk<br />

Buffalo<br />

Buck Rogers in the 25th Century<br />

(Univ). 1 theatre, 6th wk<br />

The Champ (MGM-UA), 3 theatres.<br />

4th wk<br />

The China Syndrome (Col),<br />

3 theatres. 8th wk<br />

Coming Home (UA). 2 theatres.<br />

6th wk<br />

Dawn of the Dead (SR), 2 theatres.<br />

1st wk<br />

The Deer Hunter (Univ). 1 theatre,<br />

11th wk<br />

Firepower (SR), 5 theatres, 1st wk. .<br />

The Last Embrace (UA), 4 theatres.<br />

1st wk<br />

Love at First Bite (AI), 3 theatres,<br />

2nd wk<br />

Manhattan (UA), 3 theatres, 1st wk.<br />

Old Boyfriends (Avco), 2 theatres,<br />

2nd wk<br />

Silent Partner (SR), 2 theatres,<br />

1st wk<br />

Tourist Trap (SR), 4 theatres, Isl wk.<br />

Hartford<br />

The Champ (MGM-UA), Showcase<br />

VI, 6th wk<br />

The China Syndrome (Col), Cinema I,<br />

UA Westfarms 3. 9th wk<br />

200<br />

90<br />

. 1 50<br />

.200<br />

ORDER FROM FILMACK<br />

WHENEVER YOU NEED<br />

SPECIAL FILMS<br />

DATE STRIP5<br />

CROSS PLUGS,<br />

MERCHANT ADS,<br />

SPECIAL AN-<br />

NOUNCEMENTS<br />

FILMACK STUDIOS, INC.<br />

1 bash Avenue nois 60605 312-427-339J<br />

Circle of Iron (Avco), Cinema City<br />

IV, Cine Enfield I, 1st wk 150<br />

The Deer Hunter (Univ), Showcase IV,<br />

10th wk 135<br />

Here Comes the Bride (SR), Art Cinema,<br />

2nd wk 175<br />

The Innocent (Analysis), 3 theatres,<br />

2nd wk 165<br />

The Last Embrace (UA), Cinema City<br />

II, Elm I. 2nd wk 135<br />

Love at First Bite (AI), Showcase<br />

II, 5th wk 120<br />

Manhattan (UA), Showcase I,<br />

2nd wk 375<br />

Norma Rae (20th-Fox), Cinema Cily<br />

III, Elm II, 6th wk KM)<br />

The Promise (Univ), UA East III.<br />

3rd wk 50<br />

Richard Pryor—Live in Concert (SEE),<br />

Showcase III. 3rd wk 175<br />

The Silent Partner (EMC), Showcase<br />

V, 2nd wk 200<br />

Take Down (BV), 3 theatres, Isi wk. . . 100<br />

Tourist Trap (Compass), Manchester.<br />

Pike D-Is. 1st wk 200<br />

Your Turn, My Turn (New Yorker).<br />

Atheneum. 1st wk. 90<br />

PHILADELPHIA<br />

pete Ciccotta, Universal branch manager in<br />

this area, arranged an invitational sneak<br />

preview of "The Prisoner of Zenda" at the<br />

SamEric Theatre in advance of its May 25<br />

opening at Ihat theatre.<br />

For "Dreamer," Bob Sokolsky in the Philadelphia<br />

Bulletin, finds: "The performances<br />

and direction of this bowling film are more<br />

wooden than the pins, turning the entire<br />

movie into one long, wide gutter ball."<br />

Russell A. Miles is the new owner of the<br />

Waverly Theatre in suburban Drexel Hill.<br />

Desmond Ryan in the Inquirer sees<br />

Woody Allen as "an imposing filmmaker"<br />

in "Manhattan." stating that Allen has<br />

"solved problems on the use of humor that<br />

directors in the lower reaches of screen<br />

comedy hardly know exist."<br />

Charlie Chaplin and Laurel and Hardy<br />

films and the like make up the programs<br />

for the "Old Time Motion Picture Show"<br />

at The Old Schoolhouse in Medford. N..T..<br />

complete with hot popcorn, lemonade, penny<br />

candy, and even a light-heailed 25 cenls<br />

for admission.<br />

Samuel Rudofker, president of After Six<br />

Formal Wear, and Continental Bank president<br />

Roy T. Peraino are serving as co-chairmen<br />

for the world premiere of "Rocky 11"<br />

here, followed by a $100 gala reception and<br />

dance at the Philadelphia Museum of Art to<br />

benefit the Police Athletic League. Originally<br />

scheduled lor June 8 at Budco's Midlown<br />

Thcatie. the premiere has been postponed<br />

10 Jinie 14 due to "technical reasons" involving<br />

the soundtrack.<br />

Black Films and Filmmakers, a traveling<br />

film series, makes its Philadelphia debut at<br />

the Afro-American Historical &. Cultural<br />

Museum, running consecutive Sundays at<br />

3 p.nr throuyh Jinie 17. The four-part series<br />

E-2 BOXOFFICE May 28. 1979


,<br />

Place,<br />

. . . Asked<br />

I<br />

,<br />

I<br />

presents award-winning films from among<br />

top national and international black filmmakers<br />

as well as special lectures by the<br />

filmmakers.<br />

In order to dramatize its sympathy with<br />

the nationwide union-led boycott of I.P.<br />

Stevens products, one of the largest nonunion<br />

companies in the United States, the<br />

Amalgamated Clothing and Textile Workers<br />

Union here took over the 584-seat Eric's<br />

a center-city Sameric theatre, for an<br />

evening screening of "Norma Rae," the<br />

theatre's current film attraction. Union officials<br />

hailed the popular reception of "Norma<br />

Rae" as an authentic and inspiring rendering<br />

of the union's real-life struggle to<br />

unionize the Stevens plant in Roanoke<br />

Rapids, N. C.<br />

Lee Starkey, account executive at Elkman<br />

Advertising, which handles the advertising<br />

and publicity for Buena Vista held a preview<br />

at the Top of the Fox Screening Room<br />

for "The Apple Dumpling Gang Rides<br />

Again."<br />

Desmond Ryan, reviewing "Last Embrace"<br />

in the Inquirer, says it "abounds in<br />

flashes of technique that are entertaining<br />

and impressive in themselves, but contrived<br />

impediments to the progress of the movie."<br />

PITTSBURGH<br />

^he Senate Business and Commerce Comi<br />

mittee unanimously passed NAIO's<br />

anli-blind bidding bill May 21 and sent il lo<br />

the full Pennsylvania Senate. The eighi<br />

members all gave approval lo the measuie<br />

following a hearing wilh George Tice. pies<br />

ident of NATO of Western Pennsylvania<br />

Senate Bill 702 is sponsored by 26 Keystone<br />

State senators, more than enough for iinal<br />

approval. Tice will discuss this subject and<br />

other important trade topics at the general<br />

membership meeting of the exhibitor association<br />

at the Marriott in Greentree, June 11.<br />

This is the final week for 20th-Fox'.'.<br />

branch office here, wilh all business for this<br />

film territory to be handled out of Philadelphia.<br />

The Fulton Building office goes oul of<br />

business Jime 8. George Ball remains for a<br />

few weeks to handle account bookings, elc,<br />

Ihen he retires after<br />

here.<br />

.'>2 years in the induslry<br />

George Anderson writes in his review:<br />

"Adolescents have been portrayed as demonic<br />

or debauched in most recent films.<br />

Now along comes a "A Little Romance' lo<br />

make innocence believable again."<br />

Release dates for films opening hereabouls<br />

include .June 1 for the return of "Semi-<br />

Tough"; June 8 for "Players" and a reissue<br />

of "Bedknobs and Broomsticks"; June 15<br />

for "The In-Laws," "Butch and Sundance:<br />

the Early Years," "The i'rophecy" aiul<br />

"C.H.O.M.P.S."; June 22 for "Lost aiul<br />

Found," "The Main Event" and "Escape<br />

From Alcatraz"; and June 29 for "Bknidline."<br />

"Moonraker" and a reissue of "101<br />

Dalmations "<br />

BOXOmCE :: May 28, 1979<br />

Spotlight on New England<br />

By ALLEN M. WIDEM<br />

Re0onal Correspondent<br />

JJow much emphasis is being accordeil ratings<br />

on a daily advertising level by exhibition<br />

in the si.x-state New England region<br />

To a man—and a woman—exhibition cannot<br />

be faulted for ever seeking to ignore,<br />

sidestep or downgrade the careful calculations<br />

of the Motion Picture Assn. of Ameiica.<br />

Monitoring the press across the si,x-stalo<br />

area finds excellent compliance as far as<br />

incorporating ratings with advertised films.<br />

The Edmond Town Hall Theatre, in Connecticut's<br />

downstatc Fairfield county, has a<br />

continuing, exemplary policy manifested by<br />

manager Dave Brown. Newtown is home<br />

base and audience draw is regional.<br />

Playing sub-nm booking of 20th-Fox's<br />

"The Boys From Brazil." Dave adverlisiil:<br />

"R—Under 17 not admitted without parent<br />

present at boxofficc." And the question before<br />

the house is: How many more cinemas<br />

adhere to such wordage when playing R<br />

product in an atmosphere encompassing a<br />

sizable "family" turnout regularly<br />

In Vermont Merrill G. Jarvis, presidenl<br />

of South Burlington-based Merrill Theatre<br />

Corp., had a drive-in theatre first for 1979,<br />

hosting "Buck Night" at the Burlington ami<br />

Mt. View underskyers. Admission was $1-<br />

per-person. with children under age 5 admitted<br />

free.<br />

In Rhode Island, regional drive-in ihca<br />

tres resumed full-time operations for ihe<br />

The Warham Drive-In, now<br />

season . . .<br />

helmed by Randy Ellis (formerly with TMS<br />

interests at the Brockton Sky-Vue Drive-<br />

In), has installed radio sound for paticns<br />

by The NewsPaper if he has ever<br />

worked in films he later regretted taking ou.<br />

Gene Hackman said, "No. I have done woik<br />

in films that turned out to be less than expected<br />

or did less than well at the boxoffice,<br />

but that was beyond my control. It alwa\s<br />

is. It is a fact of life about film that an<br />

actor lives with. Now a director has con<br />

trol."<br />

Around Worcester, $5 a carload seems to<br />

be the prevailing "bargain price" figure in<br />

effect at the bulk of drive-in theatres providing<br />

such a policy this season.<br />

General Cinema Corp.'s Worcester Ceiilei<br />

Cinemas 3, normally on a price policy ol<br />

$1.25 to 2 p.m.. with the admission going lo<br />

$2.50 for remainder of afternoon and evening,<br />

maintained a $1.25 price for two auditorium<br />

showings of Compass International's<br />

"Halloween."<br />

In Hartford, Independent exhibitors Leon<br />

aid Paul and associates, operating a weekend<br />

teenage disco policy at the Central<br />

Theatre, West Hartford, re-applied for pro<br />

posed building changes to the town's Plan<br />

and Zoning Commission after the laller<br />

voiced feeling that the original application<br />

was not specific enough. The Paul group<br />

wants to allow smoking in the lobby, install<br />

electronic games in the disco, increase Ihe<br />

number of persons permitted in the ihealre<br />

and change the hours of operation for disco.<br />

In New Haven, Inteistate Theatres ol<br />

New England's Clinton Drive-In has expanded<br />

the flea market concept, wilh an<br />

aulomobilc flea market operational Saturdays<br />

from 10 a.m. to 4 p.m. The plan is lo<br />

bring mobile buyer and seller together. The<br />

underskyer continues its regular flea market<br />

Sundays, starting at 8 a.m., in a plan similar<br />

to that in effect at the Redstone Milford<br />

Drive-In. Dealer space Sunday costs $8 at<br />

Clinton, carloads are admitted for 99 cents<br />

and walk-ins for 50 cents. The same Sunday<br />

money policy is in effect at Milford. The<br />

auto flea market has no admission charge<br />

for buyers; sellers are charged a "nominal<br />

fee."<br />

In Enosburg Falls, Vt., the first new drivein<br />

theatre construction project in Ihe sixstate<br />

New England region to date in 1979<br />

has been disclosed. Lise and Lindsey Gales<br />

have proposed construction at the Dairy<br />

Center in North Enosburg.<br />

Agawani, Mass., a<br />

major Springfield sub<br />

urb, will not be getting another multipleauditorium<br />

cinema complex. Real estate developers<br />

John J. Beltrandi and Leon Charkoudian.<br />

who some months ago announced<br />

plans for a $50,000,000 self-contained "village"<br />

in Feeding Hills district decided to<br />

withdraw their petition hours before a Town<br />

Council vote on the project. "We just can't<br />

get the 12 votes we need in the council,"<br />

Beltrandi conceded. "We can't even get ten.<br />

The more we talked about it, the more we<br />

decided that we just couldn't get the vote."<br />

The complex would have been part of the<br />

large-scale commercial/ residential development.<br />

TOLEDO<br />

Pecause a search warrant used to confiscate<br />

a film last October at the Westwood<br />

Theatre in West Toledo was not specific.<br />

Municipal Judge Alice Resneck has ruled<br />

that the seized film could not be used as<br />

evidence. Ken Hodge. 25, was arrested last<br />

Oct. 5, along with operators of four other<br />

film houses in the city, and charged wilh<br />

pandering obscenity. The arrests were ihe<br />

first since the city council amended its<br />

ordinance dealing wilh sueh misdemeanors<br />

The Ohio Theatre in Columbus will receive<br />

$25,000 as a grant from Ihe U.S<br />

Heritage Conservation and Recreation Serv<br />

(Continued on following page)<br />

MOVIE PROGRAMS<br />

USE MOVIE HERALDS AND PROGRAMS<br />

Vt*'"'' s^ ,' I 10« OH ON (I8SI 0>D!l -<br />

\l. ' .a''X- I' YOU MINTION IMIS "'" " '<br />

^^^<br />

A.-^ -^ Pu.llC.lToN »N0 DMt ,h, ....0. .<br />

, I I<br />

h„r^^<br />

IIHiJlJ.UllilKitilBl


occupying Suite 358<br />

21.<br />

Qoger K. Hill, Warner Bros, branch manager,<br />

has died at the Massachusetts triple movie house and lacquetball spoils<br />

Ground was broken recently for a new<br />

General Hospital, about two months after complex adjacent to Kings Shopping Center<br />

he was critically burned in the March 29 on Camden Street, Rockland, Maine. The<br />

fire at the Copley Plaza Hotel. He had suffered<br />

severe second and third degree burns Roger Wedge, president of Cinema IV<br />

new venture was jointly announced by<br />

over more than half of his body. The early Corp. of Massachuseits, and Claude Broutin,<br />

Maine restaurateur and developer. The<br />

morning fire at the Copley and the nearby<br />

Sheraton-Boston Hotel forced into the streets movie operation will include three cinemas.<br />

about 1,200 guests, of which 68 were injured.<br />

A formei busboy, 18, has been charged<br />

with murder and arson in connection with<br />

CINCINNATI<br />

the fire.<br />

Dave Titleman, district manager of Associated<br />

Film Distributors, has announced<br />

J)oug Buckley is in from Chicago lo take<br />

over the branch manager helm at<br />

United Artists. Also at UA, Howard Loberfeld<br />

reported that Woody Allen's "Manhattan"<br />

was to open exclusively at the World<br />

East and World West theatres. "Rocky II"<br />

is scheduled for a June opening.<br />

Clevelanders have been privilaged to see.<br />

meet and talk with major figures in the film<br />

industry this month as the Cleveland International<br />

Film Festival continues. In town<br />

for the festival this past week were Linwood<br />

Dunn. Academy Award-winning cinematographer<br />

and president of Film Effects of<br />

Hollywood, and director Frank Capra, who<br />

appeared after a showing of his "It's a Wonderful<br />

Life," which he requested for the<br />

Irwin<br />

Loren Janes and Herbert Ross.<br />

"Butch and Sundance: the Early Days"<br />

will open in this territory June 15.<br />

CLEVELAND<br />

Tack Kaufman of Cinepix reports that<br />

Pic's Fabulous Bonus Offer: "When the Screaming Stops" will open<br />

soon in the Akron-Canton area and "Bread<br />

You Buy 200 Packs* rmii v.iu. $70.00<br />

'2 Large coils per pack, retail 35c<br />

and Chocolate" will open exclusively at the<br />

You get FREE - 16 Packs . . .mh v.iu. 5.60 Westgate Cinema June 1.<br />

TMal RMII Valia $75.60 Gordon Bugie, Avco Embassy branch<br />

Your Cost 200 Packs (21c each) .... .$42.00 manager, screened "A Very Big Withdrawal"<br />

at Loews Village Theatre May 12 to a<br />

Your Profit $33.60 capacity ciowd.<br />

Raphael D. Silver was in town recently<br />

BOSTON<br />

Plus FREE<br />

night of his visit. Also scheduled for appearances<br />

are producers Robert Chartoff<br />

that Associated is in<br />

to introduce his movie "On the Yard" al<br />

the<br />

the<br />

and<br />

Park<br />

film festival in the Cedar<br />

Winkler,<br />

Square<br />

Lee Theairc.<br />

Frederick<br />

Building,<br />

Wiseman,<br />

effective May<br />

Attractive Promotional Material


Son Francisco<br />

(Average weekly grosses follow theatre)<br />

FIRST RUN REPORT<br />

liu- I'n.iiust irniM, I A SlnncshuMi 1<br />

.<br />

. .<br />

Denver<br />

(4 O^D) (ilh wk<br />

\\<br />

(<br />

Same lime, Next Year (Univ),<br />

The Champ (UA), 2 Iheiilics, 6lli wk. .210<br />

Cinema 21 (8,700), 14th wk<br />

The China Syndrome (Col),<br />

The Silent Partner (Pacific Film).<br />

Continental, 9th wk 100<br />

The Deer Hnnter (Univ), Colorado 4,<br />

wk 200<br />

Alexandria 2 (4,500), 2nd wk. ...<br />

Superman (WB), Northpoint (11,800).<br />

12th 22nd wk<br />

Hair (UA), Colorado 4, 7lh wk 150<br />

The Toy (Show Bi-Co.). Clay (4,100),<br />

30<br />

1<br />

Hurricane (Para), 3 theatres, 5lh wk.<br />

2nd wk<br />

Last Embrace (UA), 4 theatres,<br />

2nd wk 70<br />

Wifemistress (Quartet), Stage Door<br />

(4,600). ISth wk<br />

Manhattan (UA), 2 theatres, 2nd wk. . .320<br />

Once in Paris (SR), University Hills 3.<br />

1st wk 90<br />

The Promise (Univ), 2 theatres,<br />

6th wk<br />

Hollywood Happenings<br />

50<br />

Same Time, Next Year (Univ), Cooper,<br />

14th wk 60 QICELY lYSON was honored with the<br />

Superman (WB), Cenlmy 21, 2 1 si wk. 100 National Fellowship award, presented<br />

May 24 in Philadelphia by Mercei D. Tate,<br />

president of the Fellowship Commission.<br />

The award will take note of her work in<br />

Beyond the Door No. 2<br />

(Film Ventures), 1st wk.<br />

Empire 2 (1,850) 290<br />

St. Francis 2 (5,200) 5,019<br />

Geneva Drive-In (5,400) 4,356<br />

Buck Rogers in the 25th Century<br />

(Univ), UA Stonestown I (4.()4()),<br />

Picnic at Hanging Rock (Atlantic),<br />

Lumiere (3,850), 4th wk 2,820<br />

TNEATRE—<br />

ItRINTINGil'-<br />

WINDOW CARDS /calendars /programs<br />

ADVERTISING CO<br />

BOX 626. OMAHA, NE 68101 402 453-6160<br />

creating an image for human rights wiihin<br />

the black community.<br />

•<br />

The nation's top ranking women golfers<br />

will participate May 29 in a Pro-Am Golf<br />

Tournament, a part of the Women's Professional<br />

Golf Tour at the Calabasas Country<br />

Club as a benefit for the Motion Picture<br />

and Television Fund. Professional golfeis<br />

the 1.800 guests in one area of the huge<br />

Pima Air Museum neat Tucson International<br />

Airport.<br />

"Hanover Street" in Dolby soiuid opened<br />

May 18 at the Catalina . . . "Fedora"<br />

donned May 18 at Cine El Dorado.<br />

"Main Event" will be premiered June 21<br />

at Cine El Dorado in a special fund-raising<br />

showing for benefit of the American Cancer<br />

Society.<br />

Brotke Shields was in town recently to<br />

attend a sneak preview of her film "Wanda<br />

Nevada" al Bucna Vista 2.<br />

Starters: Last hnibraie," May 3 at De-<br />

Aiiza Drive-in, Cinewoild and Oracle View<br />

King of Hearts," May 4 at New<br />

4 . . .<br />

"Beyond the Door," May 2 ai<br />

Coronado and Tucson 5. First Tucson showing:<br />

"Manhattan" ar.d "House Calls" at<br />

DeAnza Drive-In.<br />

SALT LAKE CITY<br />

Linton Productions, a film company basetl<br />

here held auditions for parts in "Knocking<br />

at Heavens Door." the company's lalt'sl<br />

movie project.<br />

Herb Schoenhardt of Universal Theatre<br />

Supply has just returned from the Theatre<br />

Equipment Assn. Convention in Monterey.<br />

Calif. He also took care of some other<br />

business while he was there. Universal<br />

Theatre Supply was looking forward to the<br />

opening of the new Trolley Carriage Square<br />

Theatres in Taylorsville. Herb Schoenhardt<br />

and Clayton Stauffer have been working<br />

very hard to make sure everything is ready<br />

and properly installed for the big opening.<br />

AMCSixplex Slated<br />

For Sunnyvale Mall<br />

LOS ANGELES—The latest project announced<br />

for the $60-million Sunnyvale<br />

Town Center shopping development is to<br />

be Sunnyvale's largest multi-plex cinema.<br />

Total cost will be in excess of $550,000.<br />

Construction of the cinema begins this<br />

month and is scheduled to coordinate with<br />

Ihe fall 1979 opening of the major regional<br />

center.<br />

The cinema, to be operated by .American<br />

Multi Cinema of Kansas City, will be a<br />

1,468-seat sixplex facility.<br />

AMC currently owns and operates 60<br />

screens in California and American Mulli<br />

Cinema is currently planning several additional<br />

projects with the Hahn Co.<br />

Old Tucson Adopts a New<br />

Name: Now It's Westworld<br />

l.AS VEGAS—A change in the corporalc<br />

name of Old Tucson Corp. to Westworld<br />

Inc. became effective May 14.<br />

The company operates the western theme<br />

park and movie location. Old Tucson, near<br />

Tucson. Ariz., and recently acquired all of<br />

the outstanding stock of Old West Corp.,<br />

the operator of a western theme park and<br />

gaming casino in the Las Vegas area.<br />

In announcing its intention to change its<br />

name, Burt Sugarman. chairman and chief<br />

executive officer, told shareholders on .April<br />

24. that Westworld Inc. was more reflective<br />

of the scope and nature o( its bus<br />

May 28. 1979<br />

W-1


SAN FRANCISCO<br />

Tack Naify, who had been a salesman for<br />

Warner Bros, in New Orleans, has<br />

joined the film payables staff in UATC's<br />

booking department.<br />

Melania Steele has left her position with<br />

Pacific Film Enterprises and is now employed<br />

at<br />

Jack Wodell Associates.<br />

C. F. "Mike'' Powers was honored with<br />

a belated birthday luncheon as WOMPI<br />

Man of the Year" at the Civic Center Holiday<br />

Inn May 17.<br />

A complete retrospective of the films ol<br />

Luchino Visconti is scheduled to begin with<br />

a special screening of "The Innocent" at<br />

the<br />

Castro Theatre May 31 prior to its regular<br />

engagement at the Caly Theatre June 8.<br />

The Castro presentation is in association<br />

with the Italian Institute of Culture. His<br />

other works will be shown at the Pacific<br />

Film Archive and at the University of<br />

Southern California-Berkley.<br />

Mrs. Jerry Collins wishes to thank everyone<br />

for the love and support shown to her<br />

and her family after her husband's death.<br />

LOS ANGELES<br />

]y[ann Theatres had sold the Fairfax Theatre<br />

to Jamiel Chetin, operator of the<br />

Picfair and 4 Star theatres.<br />

AFI Seminar Set for Aug.<br />

BEVERLY HILLS — Director of AFI-<br />

West Robert F. Blumofe has annoimccti<br />

that the second Summer Institute for Film<br />

and Humanities will be held at the CenUi<br />

for Advanced Film Studies here Aug. 5-11.<br />

The weeklong workshop, funded by the<br />

Rockefeller Foundation, is aimed al acquainting<br />

university-level film educators<br />

with the practical aspects of the molicni<br />

picture industry. The institute will be nuul<br />

erated by Dr. Sam Grogg, director of I Ik<br />

AFI National Education Services.<br />

United Artists Plans 2nd<br />

Sixplex for Santa Rosa<br />

SANTA ROSA. Calif. — The United<br />

Artists Theatre Circuit has announced plans<br />

Century projectors and Chiistie transport<br />

systems will be installed; American will<br />

provide the seats.<br />

DENVER<br />

Leonard Steele has broken ground for a<br />

new fourplex theatre to be erected in<br />

Spearfish, S.D. The new facility will be a<br />

part of a mew shopping center complex and<br />

will be equipped with on automated booth<br />

and the newest equipment available. The<br />

target date for opening is Labor Day. Steele<br />

also operates the Campus and Cine Theatres<br />

in Spearfish as well as theatres in Gillclti.',<br />

Wyo., and Gunnison, Colo.<br />

Chad and Kay DeCastro have sold the<br />

Peerless Theatre in Holyoke, Colo., to Ralph<br />

and Linda Stats. The DeCastros will continue<br />

to operate the Chaka Theatre in nearby<br />

Julesburg, Colo.<br />

The Box families have been coming and<br />

going. Bob Box, who is the branch manager<br />

for Paramount, traveled to Los Angeles for<br />

meetings. Jack Box, the branch manager for<br />

Universal, along with Mrs. Box, traveled to<br />

Oklahoma City on a vacation. Kathy Box,<br />

who is employed in the local Columbia<br />

Branch, joined her parents for the trip to<br />

Oklahoma City.<br />

Albert Johnson Returns<br />

To San Francisco Fest<br />

SAN FRANCISCO—Claude Jarman,<br />

director<br />

of the San Francisco International<br />

Film Festival, has announced that film<br />

tc build a second si.xplex in this northern<br />

California community.<br />

scholar and lecturer Albert Johnson will return<br />

to the staff of the festival this year to<br />

Construction of the complex, to be named<br />

Movies 6, is slated for early June. Seating<br />

will be similar to UA's other Santa Rosa<br />

be in charge of tributes.<br />

He will also coordinate a special afternoon<br />

program in conjunction with the Uni-<br />

theatres, the Cinema 6.<br />

versity Art Muscimi's Pacific Film Archive.<br />

Johnson last worked for the festival in<br />

1972.<br />

Filbert Company<br />

Theatre Systems<br />

The 23rd Annual San Francisco Film<br />

Festival will run Oct. 10-21 at the Palace<br />

of Fine Arts Theatre and the Castro Theatre.<br />

The festival will be accepting entries<br />

this summer through Aug. 1.<br />

COMING SOON...<br />

A<br />

BIGGER<br />

and<br />

BETTER<br />

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ALSO: DRIVE-IN EQUIPMENT.<br />

W-2 BOXOFFICE :: Mav 2S, 1979


Apartment Beneath Drive-In Screen<br />

Leads to Career in<br />

SALT LAKE CITY—How docs a<br />

political<br />

science major turn into a motion picture<br />

exhibitor entrepreneur<br />

One way is to get involved in the movie<br />

business while attending college, as did<br />

Jerry Mike Place, executive vice president<br />

and secretary-treasurer of Trolley Theatres<br />

Inc.<br />

Mike and his wife lived in an apartment<br />

beneath the screen of a Bountiful drive-in<br />

theatre for two years while he pursued a<br />

political science major at the University of<br />

Utah. Operating the theatre was Mike's<br />

source of income.<br />

On May 23, Trolley opened a twin theatre<br />

at Carriage Square which will bring the<br />

firm's total screens to 16.<br />

"The political science major was really<br />

incidental; a degree in liberal aits was important,"<br />

said Mike. "It didn't take long to<br />

realize my love was in sales and especially<br />

management.<br />

Trolley<br />

Beginnings<br />

"I quickly learned that success hinges<br />

upon securing a group of loyal, hardworking,<br />

dedicated people, which we have at<br />

Trolley."<br />

Trolley thrives on a family atmosphere.<br />

The business is a family venture and the theatres<br />

are family-centered.<br />

Mike was introduced to the theatre by his<br />

EVERY<br />

Film Exhibition<br />

wife, Kathy. whose grandfather was a theatre<br />

pioneer in Tooele.<br />

Kathy's father. Sam Gillette, coined the<br />

term "motor-vu" and wound up with a<br />

string of drive-in theatres from Bellingham.<br />

Wash., through Arizona to California.<br />

The family bought the financially plagued<br />

Bountiful, figuring the property alone was<br />

worth the investment. Mike, who had been<br />

holding down two jobs, figured it was easier<br />

to try to stay solvent by running the theatre.<br />

Upon graduation, Mike was elected the<br />

full-time operating officer.<br />

Hinge of Success<br />

The Trolley venture began in 1971 after<br />

Mike's acquaintance with Wally Wright,<br />

developer of Trolley Square. Mike describes<br />

Wright as "a man of great vision."<br />

The fourple.x theatre at Trolley Square<br />

encountered immediate success. Next, the<br />

firm acquired a twin theatre in Bountiful<br />

which became Trolley North.<br />

The old Rialto Theatre, completely renovated<br />

as much as possible to its original<br />

motif, became Trolley Midtown. Then came<br />

another fourplex in the Family Center at<br />

7200 S. 7th East.<br />

A business combine between Trolley and<br />

Boyer Brothers Co. gave birth to a threetheatre<br />

complex at Trolley Corners.<br />

"Our philosophy is to use big graphics<br />

WEEK<br />

Opportunity<br />

in<br />

Knocks<br />

to generate excitement in the moviegoer the<br />

niornenl he or she drives into the parking<br />

lot oi- enters our lobbies," said Mike. "The<br />

minute they see a life-sized picture of John<br />

Wayne, for example, we want them to immediately<br />

enter our world through a |)leasant<br />

past.<br />

"We always go lor top-quality films. We<br />

have misfires, but we try to schedule films<br />

that are a feeding ground for wholesome<br />

family entertainment.<br />

BOXOFFICE<br />

• CLEARING HOUSE for Classified Ads<br />

• SHOWMANDISER for Promotion ideas<br />

Key.stone<br />

Cops<br />

"We try to make moviegoing a pleasant<br />

experience—one that will remind the viewer<br />

of a good time—one of the reasons for our<br />

Trolley keystone cop outfits."<br />

The question of future expansion brings<br />

into focus a recent vigorous campaign on<br />

Capitol Hill for passage of SB 90. which<br />

eliminated blind bidding by Utah movie<br />

exhibitors. It was one of the heaviest lobbying<br />

bills of the 43rd Legislature.<br />

As president of the Motion Picture Ehibitors<br />

Assn. of Utah, Mike was one of the lop<br />

lobbyists.<br />

However, Mike sees a bright future for<br />

the industry. He said economic rebirth began<br />

with multiple screens where one crewcan<br />

operate more than one picture.<br />

"If one is a flop, you have a chance lo<br />

recoup on another. People are going lo<br />

movies in greater numbers to escape from<br />

household interferences. In the movie house,<br />

they can focus their attention on one direction.<br />

To many, movies install great hope and<br />

a great insight into society."<br />

• FEATURE REVIEWS for Opinions on Current Films<br />

• REVIEW DIGEST for Analysis of Reviews<br />

Don't miss<br />

any issue.<br />

BOXOFFICE ;; May 2S, 1979 W-3<br />

b!


Paste this inside your medicine cabinet.<br />

Cancer's seven<br />

warning signals<br />

1. Change in bowel or bladder habits.<br />

2. A sore that does not heal.<br />

3. Unusual bleeding or discharge.<br />

4. Thickening or lump in breast or elsewhere.<br />

5. Indigestion or difficulty in swallowing.<br />

6. Obvious change in wart or mole.<br />

7. Nagging cough or hoarseness.<br />

If you have a warning signal, see your doctor<br />

American Cancer Society<br />

J<br />

BOXOFFICE :: May 28. 1979


. . There's<br />

I II I UyESl<br />

SAN ANTONIO<br />

•pie South Texas Regional Blood Bank<br />

parked their van in the parking lot ol'<br />

the Northwest Six one Saturday recently.<br />

All those donating blood were admitted<br />

free to the showing of "Love at First Bile."<br />

In addition to showing at the Northwest<br />

Six, the film is showing at the Century<br />

South Six and the UA Cine Cinco.<br />

Estrellita Lopez, star of the film 'Only<br />

Once in a Lifetime," appeared at the Century<br />

South to sign autographs for fans on<br />

a recent Friday from 5:30 to 9:30 p.m. and<br />

the following day appeared at the Northwest<br />

Six from 5:30 to 8 p.m.<br />

Richard Pryor is being seen on a number<br />

of local indoor and outdoor screens in<br />

several of his films. They include "Silver<br />

Streak" at the UA Cine Cinco, UA Movies<br />

4, UA Ingram 4. Westwood Twin, Judson<br />

4 and San Pedro; and "Richard Pryor—Live<br />

in Concert" at the San Pedro, Mission Twin<br />

and Town Twin.<br />

A triple terror midnight show was booked<br />

into the Mission Twin and Varsity Outdoor<br />

Theatres for showing on a recent<br />

weekend with a $3 per person admission.<br />

The trio consisted of "Blood Feast." "2,000<br />

Maniacs" and "Body Shop."<br />

W. R. Burns and R. W. Ashby. co owners<br />

of Ashburn Theatres that operates the<br />

downtown Texas, report that there is a<br />

growing interest in the old theatre. The loss<br />

of the city auditorium is one factor, bul<br />

promoters and groups are more plea,sed with<br />

the excellent acoustics the theatre offers.<br />

Concert fans are in love with the theaire<br />

and the unobstructed view of the stage from<br />

any seat in the house as well as the ornale<br />

decor of the lobbies and auditorium.<br />

New film titles appearing on marquees in<br />

dude "Hanover Street," "The Dark" on a<br />

double bill with "The People Thai Time<br />

Forgot," "Midnight Express," "Wizards,"<br />

"Harold and Maude," "The Warriors,"<br />

"Grease," "Assault on Precinct 13." and<br />

a double bill of "El Cortado" anti "La<br />

Criada Bien Criada."<br />

Bob Polunsky in his reviews of local<br />

movies said, "Isn't it funny how some<br />

movies can get away with sin, sex and sensationalism,<br />

while others can't These days<br />

just about all movies have their share, but<br />

only a few are 'suitable for general audiences.'<br />

One that is suitable is 'Harper Valley<br />

PTA,' the comedy that has returned to<br />

a variety of drive-in theatres and the Westwood<br />

indoor theatre. It probably has moic<br />

'sin, sex and sensationalism' than most 'adult<br />

movies,' but it also has a sense of humor.<br />

That is the difference in a nutshell ... the<br />

audience could watch with a relaxed grin<br />

instead of tension. It is amazing what a little<br />

corn can do to season old fashioned melodramatic<br />

themes, and 'Harper Valley PTA"<br />

is a good example . a lot of fun<br />

to be had watching 'Buck Rogers in the 25ih<br />

Century' at the Century and Northwest<br />

Theatres. But it's not original nor does it<br />

offer any reason to forget 'Star Wars" much<br />

less 'Battlestar Galactica.' If anything, it<br />

just continues the same special effects and<br />

storyline techniques that popularized those<br />

films. The film is filled with double meaning<br />

lines and noteworthy special effects. Yet<br />

the attitude of the performers isn't in tune<br />

with their comments. To recite lines that<br />

may go over a kid's head (while making<br />

adults snicker) takes a special sort of delivery."<br />

The Express-News Weekender, the Friday<br />

supplement which contains the weekend<br />

entertainment guide, has a new feature<br />

for moviegoers called CinemaScope which<br />

will tell readers what other people think<br />

about the movies that open every weekend<br />

in San Antonio. The feature brings a way of<br />

knowing what large numbers of the moviegoing<br />

peers think of each significant new<br />

release. When the film opens, thousands ol<br />

the paying public are polled about their impressions<br />

of the film, reasons for attending,<br />

personal tastes and much more. Then with<br />

the aid of a computer, grades are calculated<br />

to show which categories of people liked<br />

the film and which did not. The categories<br />

are broken down into classes such as age,<br />

sex, those who have read the book, etc.<br />

CinemaScore gives a brief description of<br />

the film, its vital statistics (time, director,<br />

etc.) and a breakdown of what each category<br />

thought about the film. The first two<br />

films reviewed were "Manhattam" and<br />

"Love at First Bite."<br />

Among the new film titles appearing on<br />

local marquees of outdoor and indoor theatres<br />

are "Dreamer," the double bill of "The<br />

Dragon Lives" and "The Bod Squad." "Old<br />

Boyfriends." "Atoka," "The Psychic," "Last<br />

Embrace," "Silver Streak," "The Exorcist."<br />

'Hot Skin" in 3-D, "A Little Romance," a<br />

double bill of "The Warriors" and "Breaking<br />

Point" and "Atacan los Karatecas" plus<br />

"La Agonia De Ser Madre."<br />

HOUSTON<br />

^<br />

musical score for a filmed documentary<br />

about the 1927-28 tour through South<br />

America by famed ballerina Anna Pavlova<br />

is being prepared by pianist Dr. Charles<br />

Magnan of Houston. Magnan was Pavlova's<br />

pianist on that trip and will re-create<br />

the music he played for her. The film is<br />

being shot by England's Gaumont Pictuies.<br />

The Museum of Fine Arts, which sponsors<br />

four film series each week, has opened<br />

its Summer 1979 Film Series with a showing<br />

of "Double or Nothing," a 1937 comedy<br />

with Bing Crosby. Martha Raye. Andy<br />

Devine and William Frawley.<br />

New film titles appearing on local marquees<br />

include "Battlestar Galactica," "The<br />

Bell Jar," "Dossier." "Hanover Street,"<br />

"Voices." "Winter Kills," "A Little Romance,"<br />

"The Silent Partner," "Silver<br />

Streak." "Every Which Way But Loose,"<br />

"The Dark." "PoKce Python .357." a triple<br />

bill of "Up in Smoke, ' "Reefer Madness"<br />

and "Cocaine Fiends," a double bill of "A<br />

Dream of Passion" and "Iphigenia," "Waiting<br />

for Godot" and "Night Full of Rain."<br />

DALLAS<br />

[Jniversal Pictures held a tradescreening<br />

May 14 at the Northpark Cinema of<br />

"Prisoner of Zenda." 20th Century-Fox had<br />

a Southwest invitational premiere of "Alien"<br />

on May 18 at the Medallion Theatre.<br />

Bennie Lynch of Grimes Film Booking<br />

is well pleased with the g:osses coming in<br />

from Oklahoma City where "When the<br />

Screaming Stops" opened recently in four<br />

theatres.<br />

Dick and Dorothy Britt of Comfort, Texas,<br />

report that although their marquee read<br />

"The Great Train Robbeiy," the Comfort<br />

Bank across the street had a "great bank<br />

robbery." Both were great successes, if one<br />

could call a bank robbery a success. The<br />

robbers made their getaway with the money.<br />

From the time the Britts bought the theatre<br />

years ago they have made every effort<br />

to keep up with the times, bringing whatever<br />

entertainment was necessary to their<br />

theatre to keep people "Comfort" minded.<br />

They run movies on Fridays and Sundays<br />

with a live show. The Hill Country Opry.<br />

on Saturdays. When school is out th's summer<br />

they will have disco dancing on Thursday<br />

nights. They have enlarged their snack<br />

bar and added an outdoor patio for more<br />

service to the public.<br />

"Go Modern...For All Your Theatre Needs"<br />

M^m^ l-Tia^ ^^<br />

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or 741-1638<br />

Mj BOXOFnCE Ma\ 1979 S-1


Boom in<br />

Canadian Film Production<br />

Spurs Optimism From CFDC Head<br />

MONTREAL— Feature film production<br />

in Canada, which reached record levels last<br />

year, will continue to boom in 1979, Michael<br />

McCabe, executive director of the Canadian<br />

Film Development Corporation, said<br />

recently.<br />

The CFDC invested $6.3 million in 30<br />

films produced last year-— 18 English, 12<br />

French—with combined budgets totaling<br />

$50 million, a whopping increase from the<br />

investments of $1.6 million in 20 productions<br />

with total budgets of $5.5 million in<br />

1977.<br />

Reviewing the<br />

corporation's just-conclud-<br />

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Attractive Promotional Material/;<br />

ed 1978-79 fiscal year, McCabe said ihc<br />

CFDC also invested $900,000 in 56 projects<br />

at the pre-production or development stages.<br />

This also represents a dramatic increase<br />

from the previous year when $400,000 was<br />

invested in 40 projects.<br />

In all, the CFDC last year invested $7.2<br />

million in 86 projects, compared with only<br />

$2 million invested in 60 projects in 1977.<br />

"Many of the projects in the development<br />

stage have now come to fruition and, while<br />

the new production season is just getting<br />

underway, we've already made tentative<br />

commitments to invest some $7 million in<br />

a wide variety of films," McCabe said.<br />

"Of course, some films will fall by the<br />

wayside and other features will be added,<br />

but I'm sure we'll have an even greater<br />

volume of activity in 1979-80 than last year.<br />

both in total budgets and number of productions.<br />

"Tremendous growth of the industry<br />

stems from many factors, not the least of<br />

which are the CFDC's new investment, development<br />

and promotion activities.<br />

"Other factors include the emergence of<br />

a group of strong, creative producers, the<br />

development of new sources of financing<br />

through public offerings by recognized<br />

brokerage firms, tax incentives and the coproduction<br />

treaties Canada has with Britain.<br />

France, Italy, West Germany and Israel.<br />

"Our new investment policies are aimed<br />

at stimulating production through investments<br />

at the moment of greatest risk for<br />

the producer— the initial stages of a project.<br />

"The CFDC loans money for the development<br />

of a project or to provide interim financing<br />

so that the producers can proceed<br />

with their films while awaiting funds from<br />

investors.<br />

"These are short term, relatively modest<br />

loans in comparison with the total budgets.<br />

In return, we expect a profit and a quicker<br />

turn-around of CFDC funds, allowing us to<br />

participate in<br />

more films each year.<br />

"While our yearly investment budget is<br />

only $4 million, much of this money was<br />

returned to us quickly so that we virtually<br />

doubled our investments during the past<br />

year. We expect to do even better in Ihc<br />

new year."<br />

The films in which the CFDC invested<br />

last year ranged from high adventure to tender<br />

love stories and comedy, and there was<br />

even a disaster epic.<br />

The emphasis, McCabe said, is on international<br />

appeal.<br />

"It is no longer feasible to make films<br />

that will only be seen by a hand'ul of<br />

people." he said. "If it takes stories with<br />

wide appeal and international stars to reach<br />

screens around the world, then that's what<br />

we'll<br />

invest in.<br />

"This doesn't mean these films are less<br />

Canadian. I believe that genuinely Canadian<br />

ihemes have a future in the internalioiKii<br />

market.<br />

"And where pioduction budgets match the<br />

potential Canadian market, films can be<br />

made that allow for local cultural expression<br />

and give new talent the opportunity to<br />

work and develop."<br />

Although Canadian productions have attracted<br />

international stars, they arc also<br />

helping to propel Canadians to international<br />

attention. They have also brought home internationally<br />

known Canadians Susan Clark,<br />

Donald Sutherland, Genevieve Bujold and<br />

Christopher Plummer.<br />

"The boom has given Canadian director.s<br />

'<br />

living abroad, among them Steven Stern<br />

t<br />

and Alvin Rakoff, the opportunity to again<br />

work in Canada." McCabe said.<br />

"In addition, hundreds of technicians and<br />

people behind-the-scenes—set carpenters,<br />

script assistants, makeup artists, costume designers,<br />

grips, camera and sound crews and<br />

the many people in the labs—have been<br />

busy this past year as a result of all the<br />

film<br />

activity.<br />

"Tn fact, many technicians have enjoyed<br />

the luxury, for the first time, of being able<br />

to pick and choose jobs."<br />

Multi-Screen Theatre<br />

Part of New Complex<br />

LAKELAND. FLA.—The first multiscreen<br />

indoor theatre here will be the initial<br />

phase of a themed shopping center/office<br />

complex planned on S. Florida Ave.<br />

Harold Spears, president of Floyd Theatres<br />

Inc., which owns the 16-acre tract now<br />

occupied by the Lakeland Drive-In Theatre,<br />

said the new facility would have four to six<br />

screens and at least 1,000 seating capacity.<br />

Floyd Theatres is one of the largest drivein<br />

theatre organizations in the Southeast<br />

with both indoor and outdoor screens in<br />

Florida and south Georgia.<br />

Floyd is a wholly-owned subsidiary of<br />

Burnup & Sims Inc., a publicly held firm<br />

headquartered in Plantation, Fla.. with interests<br />

in telecommunications, electrical<br />

service, community antenna installations,<br />

utilities and soft drink bottling.<br />

"We feel confident there is a good market<br />

in South Lakeland for a modern multiscreen<br />

theatre." Spears said, "and we are<br />

fortunate to own a large, prime piece of<br />

property in that area."<br />

The complete development is slill in the<br />

planning stages, but Spears said he expects<br />

construction of the new theatre to begin in<br />

the next few months. Plans for continuation<br />

of the Lakeland Drive-In Theatre are undecided,<br />

but the Silver Moon Drive-In Theatre<br />

may be converted to a twin-screen facility<br />

to continue three drive-in screens in<br />

Lakeland.<br />

Floyd owns and operates all three drivein<br />

theatres in Lakeland, along with triple<br />

screen indoor, twin screen indoor, single<br />

screen indoor and drive-in properties at<br />

Winter Haven, a twin indoor and drive-in<br />

at Haines City, a drive-in at Auburndale and<br />

twin screen indoor and drive-in units at Lake<br />

Wales.<br />

S-2<br />

BOXOFFICE Mc 1979


\i<br />

with<br />

i<br />

I<br />

(1 movie<br />

. . and<br />

.<br />

FIRST RUN<br />

REPORT<br />

^mrn-m Screenings at Cai-Mcl; "Winlcr Kills"<br />

(Avco) and "The Ravagers" (Columbia).<br />

Charlie Hunsuck, United Artists branch<br />

manager, screened "Manhattan" before enthusiastic<br />

patrons at the Car-Mel screening<br />

rcom.<br />

. Terri McCoy, model and aspiring aetiess,<br />

Urieans<br />

jj,<br />

^^^ employed by Car-Mel studio to learn<br />

New<br />

(Average is 100)<br />

more about all techniques and formats of<br />

Ihe Champ (MGM-UA), 2 theatres. the film business under the guidance and<br />

5th wk 175 tutelage of "Erv" Mellon.<br />

The Deer Hunter (Univ), 2 theatres,<br />

Firepower (AFD) Loews. 2nd wk<br />

The Last Embrace (UA), 2 theatres,<br />

1st wk<br />

\M)<br />

150<br />

/\IlJ\NTA<br />

Love at First Bite (AD. 3 theatres,<br />

Franklin, whose work m the enter-<br />

D"^'**<br />

2nd wk 275 tainmcnt law Held includes such clients<br />

The Real Bruce Lee (SR), Oipheum. as Roberta Flack and Richard Pryor, is go-<br />

3rd wk 300 ing to enter the filmmaking arena in June.<br />

Superman (WB). Lakeside, 15th wk. . . . 150 He will become executive producer of Uni-<br />

Wifemistress (Quartet), Sena Mall. versal Studios' "Family Dream."<br />

2nd wk 225 Marquee changes: "Hanover Street," Akers<br />

Mill, Northlake. Loew's Tara Twin,<br />

^\l/§ A I l^\ hM A ^tT\/ ^'uth DeKalb Mall Quad and Southlake:<br />

\J1\L/\ri\Jlwl/\ \ml I I "Battlestar Galactica." Arrowhead. Cinema<br />

^<br />

75. Northlake. Perimeter Mall. Phipps<br />

T.<br />

• r» 1 1 u II •. .^ A,..;,. Plaza and South E.xpressway Drive-ln:<br />

oni Dyksterhuis, new United Artists<br />

. „ .,,_ „ ^ _, ,, . ,<br />

-^<br />

„ , ' • , r X..-I Manhattan, AMC Tower Place, National<br />

Corp. sales manager, arriyed from Mil-<br />

^^^^ ^^^ ^^^^^^ ^^^^^^ ^^.^. ..^ , j,,,^.<br />

waukee to manage the local office. She was<br />

^^^^^^^ „ ^^ers Mill. Phipps Penthouse<br />

welcomed with a cocktail luncheon for local<br />

^^^ Southlake; "Last Embrace." Cobb Ca^<br />

ochibitors and circuit buyers.<br />

l^^ Parkaire Mall Twin, AMC Tower Place<br />

"Breaking Away" (20th Centurv-Fox) and South DcKalb Mall Quad; and "Over<br />

was tradescreened at the Continental.' the Edge," Atlanta, Arrowhead, Mableton<br />

Walt Von Hauffe, publicity coordinator. ^Veis Doraville.<br />

Triple, AMC Omni, AMC Tower Place and<br />

was in from New York to work on UA's ..,.-, ,. .. ,<br />

• A on lulu<br />

upcoming ^ ^<br />

..-ru x« 1<br />

The Moonraker. ...,<br />

statewide<br />

, .,<br />

meeting<br />

. ,<br />

o<br />

the<br />

,u<br />

re ol<br />

. i<br />

South was lake<br />

lilm and video in the to<br />

''Wanda Nevada" (UA) opened May 25 place at the IMAGE screening room May<br />

on a saturation booking throughout this 26. The meeting was co-sponsored by the<br />

trade territory. Georgia Council for the Aits and Humani<br />

CHARLOTTE<br />

Mew pictures on the marquees: "The Dark"<br />

(Charlottetown Mall). "Firepower"<br />

(South Park). "Manhattan" (Capri).<br />

Sneak previews this week: "Encoiinlei<br />

Disaster." "A Little Romance" ami<br />

"A Very Big Withdrawal."<br />

Catherine Chapin, Charlotte Observer<br />

critic, said of "Firepower": "I| gels<br />

its name from James Coburn's favorite<br />

covert technique— fire. He burns people oul<br />

of their homes, creates firey infernos of<br />

jeeps and generally throws his flame around<br />

wherever he goes. The movie is a suspense<br />

thriller early on. With the movie set in<br />

Antigua and Curacao, the scenery is tropic<br />

and therefore lovely. With fire enveloping<br />

everything you'd expect some excellent sliini<br />

work . there is. But I am getting<br />

tired of Sophia Loren movies where the only<br />

thing asked of her is a seductive smile aiul<br />

a low cut dress. She's wasted here, and from<br />

her performance, it looks as if she knows<br />

Top grosses of the week": "MaiilKi<br />

"Love at First Bite," "Young Frankeiv<br />

"The Deer Hunter" and "The Dark."<br />

BOXOFFICE :: May 28. 1979<br />

ties. Independent Media Artists of Georgia.<br />

Etc. (IMAGE), and the Coalition of Soulhern<br />

Media Organizations.<br />

^<br />

'Halfback' Discounts<br />

Aimed at the Boxoifice<br />

By J. W. AGNEW<br />

To.onio Correspond!<br />

From Canada Edition<br />

TORONTO— Beginning May 1.<br />

went into operation in Ontario.<br />

Halfback, a plan<br />

Halfback<br />

devised by the province,<br />

will enable holdcis of losing Wintario lottery<br />

tickets to "cash them in," permitting them<br />

to get discounts when buying records featuring<br />

Canadian artists, or when buying theatre<br />

tickets where Canadian feature films<br />

are being shown.<br />

"It's the best thing the Ontario government<br />

has ever done for the movie business,"<br />

said Bill Marshall, president of the Canadian<br />

Association of Motion Picture Producers.<br />

Halfback will be in operation over the<br />

summer period until September 30, and Canadian<br />

theatre owners and film distributors<br />

have a five-month promotional campaign<br />

laid out to take full advantage of this discount<br />

scheme.<br />

"I'm trying to bring back every Canadian<br />

film I've got in the vaults, mostly for double<br />

bills," said Len Herberman of Ambassador<br />

Films. For theatre admissions, each losing<br />

Wintario ticket can be redeemed for 50<br />

cents off. or a maximum of four for each<br />

admission. Most theatre admissions in this<br />

province are now pegged at $3.50. which<br />

means that under this plan a patron could<br />

pay as little as $1.50 for a theatre admission.<br />

"The idea is good; You can't knock it."<br />

one executive said. "But is it going to excite<br />

sales in films that are not really commercial<br />

Probably not. However, it will expose<br />

Canadian pictures in smaller centres such<br />

as Tweed and Peterborough, and that may<br />

pave the way for the<br />

CAPITAL CITY SUPPLY COMPANY, INC.<br />

future."<br />

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704-333-9651 /^l l> u Hi t C /<br />

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229 S. Church street P.O. Box 1973- Charlotte, N.C. 28201<br />

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800 S. Graham St<br />

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PALM BEACH<br />

Patrick O'Neal arrived hcic M;i> 16 hi direct<br />

the filming of "Dead in the Water."<br />

Some of the locations (hat are pari of<br />

(he lO-to-12-hoiir daily shooting schedule<br />

include the Port of Palm Beach. Lakeside<br />

Marina. Hypoluxo and Point Manalapan.<br />

Ihey will be filming here through May 2').<br />

According fo Joe Berger, manager of<br />

Village Green, the reissue of "The Exoicist"<br />

had a sold-out house when it opened<br />

May 11 at the Village Green Movies, and<br />

the Saturday matinee on May 12 also was<br />

sold out. "Manhattan" picked up momentum<br />

May 12, the day after its opening and<br />

has been attracting crowds ever since.<br />

"Hanover Street," from Columbia i'iclures,<br />

opened at Cinema 70 and the Mall<br />

Cinemas May 18. On the same day "Batllestar<br />

Galactica" opened its exclusive run al<br />

the Plaza Twin. "Beyond the Poseidon Adventure"<br />

opened the other side of the Pla/a<br />

Twin on May 26.<br />

Danny Lamp, Century Cinema manager,<br />

is looking forward to the summer release<br />

of "Blood Line" and "A Little Romance,"<br />

which are due to be shown at the Budco<br />

Theatres.<br />

Jerry Lewis plans to start a second movie<br />

here beginning July 2. Following the completion<br />

of his film "Hardly Working" he<br />

expressed pleasure at the cooperation he<br />

has received from the area. Lewis intends<br />

to retain the same film crew for his new<br />

movie, "That's Life." The planned $.1 million<br />

comedy, dealing with a retirement community,<br />

will be co-produced by Joseph<br />

Proctor and Igo Cantor. Lewis will direct<br />

but not star in the film. Ruth Gordon and<br />

Red Buttons reportedly are confirmed cast<br />

members. A seven-week shooting schedule<br />

is planned. Lewis was recognized by both<br />

the mayor of Pompano Beach and the Pompano<br />

Beach Chamber of Commerce for<br />

contribution to the area's economy.<br />

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fhc Miami Affair," filmed in ihe giealer<br />

Miami area, is currently playing al two<br />

Miami movie houses. Havana-born Sergio<br />

Fiallo is the writer, director and producer of<br />

the film, a low-budget production. John<br />

Huddy, entertainment editor of the Miami<br />

Herald, was critical of the movie, rating it<br />

just above "Firepower," which jusl openeil<br />

at Miami theatres and which was parlly<br />

lilmed in<br />

the area last year.<br />

Steplien Quade of the Miami Film Pest<br />

and Harry Gurwitch of the EMC Film<br />

Corp. are in France for the Cannes Film<br />

Festival. They will shop around for additional<br />

films for the American market. Their<br />

goal is to invite some of the top names of<br />

the European film industry to the second<br />

annual Greater Miami International Film<br />

Festival.<br />

"The Rocky Horror Picture Show" will<br />

have been playing for two years next month<br />

at the Grove Cinema. The occasion will be<br />

marked on June 23 by a "Rocky Horror"<br />

birthday party, a sort of mixed-media evening-of-the-bizarre<br />

that will include music,<br />

disco roller skating, food and drink, door<br />

prizes and a showing of the film. Tradition<br />

(established at last year's birthday celebration)<br />

calls for outlandish costumes among<br />

the audience. Persons must be 18 or oMer,<br />

and tickets covering admittance, food and<br />

drink cost $20.<br />

Wometco Enterprises has announced a<br />

big summer concession contest for assistant<br />

managers with three first prizes of $100<br />

each, three second prizes of $75 each anil<br />

three third prizes of $50 each. The oiilstanding<br />

concession employee in each theatre<br />

selected by the manager at the end of<br />

the summer will receive a day off with pay<br />

and lunch with the manager and district<br />

manager.<br />

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S-4 BOXOFFICE Ma 28. 1979


.<br />

Minneapolis<br />

(.\\cr.igc Is 100)<br />

The Champ (MGM-UA), 3<br />

theatres.<br />

6th wk 95<br />

The China Syndrome (Col). Cooper.<br />

Soiithdale. 9th wk 110<br />

Dawn of the Dead (United Film).<br />

3 theatres, 2nd wk ."SO<br />

The Deer Hunter (Univ), Mann,<br />

15th wk 65<br />

Dreamer (20th-Fox), 3 theatres,<br />

1st wk 35<br />

Hair (UA), Skyway II, 7th wk 90<br />

Last Embrace (UA), The Movies at<br />

Burnsville, 2nd wk 30<br />

Love at First Bite (AI). 4 theatres.<br />

4th wk 115<br />

A Matter of Love (AI). Studio 97.<br />

3rd wk 55<br />

The Magic of Lassie (Int'l Picture<br />

Show Co.). 4 theatres, 1st wk 25<br />

Manhattan (UA), Skyway I, 2nd .610<br />

wk. .<br />

Norma Rae (20th-Fox), Edina I,<br />

9th wk 100<br />

Old Boyfriends (Avco), Park, 3rd wk. . . 70<br />

Phantasm (Avco), 11 theatres, 1st wk. . . 100<br />

The Promise (Univ), Cooper Cameo,<br />

6th wk 80<br />

Richard Pryor—Live in Concert (SEE),<br />

Skyway III. 6th wk 1 30<br />

Superman (WB). Brookdale,<br />

Southtown, 22nd wk 90<br />

Chicago<br />

Boulevard Nights (WB), 6 theatres,<br />

2nd wk 1 50<br />

The Champ (Univ), 7 theatres,<br />

6th wk 1 50<br />

The China Syndrome (Col), 9 theatres,<br />

9th wk 225<br />

The Class of Miss MacMichael (SR).<br />

1 1 theatres, 1 st wk 250<br />

Dawn of the Dead (SR), 10 theatres,<br />

2nd wk 225<br />

The Deerhunter (Univ), Esquire,<br />

10th wk 225<br />

The Great American Chase (SR),<br />

6 theatres, 1 st wk 350<br />

The Innocent (AE), Cinema, 6th wk. . . .250<br />

A Little Romance (WB), 7 theatres,<br />

1st wk 300<br />

Love at First Bite (AI), 7 theatres,<br />

6th wk 225<br />

Love on the Run (SR), Biograph,<br />

5th wk 200<br />

Manhattan (UA), 10 theatres,<br />

1st wk 450<br />