NEW Nature's Rescue - Redken Professional

NEW
NATURE’S
RESCUE
REFINE & REPLENISH HAIR WITH NATURE
Introducing Nature’s Rescue, a new collection of paraben-free, sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that
removes impurities and buildup while helping nourish hair. Formulas with water-fresh fragrances, cooling sensations and ocean inspired textures provide the
perfect balance of moisture and protection. Alternate with your regular haircare regimen or use daily to purify, replenish and experience an instant ocean escape!
SEA ALGAE HYDRACOMPLEX
SEA ALGAE = PROTECTS
SOY PROTEIN = REPLENISHES
ALOE VERA = MOISTURIZES
OCEANIC CALONE = FRAGRANCE
100% free of
paraben, sulfate
and silicone
MEET THE NEEDS OF
NATURE-CONSCIOUS CLIENTS
& BOOST YOUR RETAIL SALES!
For 50 years, Redken has been known for using advanced technology to target specific hair needs with simple
solutions. With NEW Nature’s Rescue we are using our technological expertise to answer a market need for
more natural haircare products.
Did you know:
› The natural products industry is a $7 billion a year market*
› 55% of consumers use natural haircare products in addition to other haircare products**
› 48% of consumers are willing to pay more for natural haircare products**
› Urban stress and active lifestyles are influencing consumer demand for more personal care
products with therapeutic and relaxing benefits***
Nature’s Rescue answers the needs of many of your clients by providing a more natural haircare
alternative that offers Redken’s signature superior performance, with an added de-stressing benefit and amazing
ocean-inspired fragrance.
Introduce Nature’s Rescue to clients, and watch your retail sales soar!
LIFT TO
EXPERIENCE
NATURE’S
RESCUE
OUR
UNIQUE
PHILOSOPHY
NATURE-
FOCUSED:
Formulas inspired
by the ocean are
free of paraben,
sulfate and
silicone. Product
packaging is made
with up to 100%
Post Consumer
Recycled materials.
TECHNOLOGICALLY-
ADVANCED:
Nutrient-rich
Sea Algae
Hydracomplex
helps provide
protection and
moisture to hair.
SENSORY-
STIMULATING:
Ocean-inspired
fragrance and
textures help
provide an instant
escape from
everyday stress.
MODEL’S HAIRCOLOR:
NATURAL LEVEL: 6 Dark Blonde
HIGHLIGHT FORMULA 1:
1 oz. (30 ml) 8N Color Fusion
1 oz. (30 ml) 20 volume Pro-Oxide Developer
HIGHLIGHT FORMULA 2:
1 part (20 g) Blonde Icing Conditioning Cream
Lightener Ammonia Free
1 part (20 g) 30 volume Blonde Icing
Conditioning Cream Developer
GLAZE FORMULA:
2 oz. (60 ml) 09NB Irish Creme Shades EQ
2 oz. (60 ml) Shades EQ Processing Solution
*WWD, May 2009
**Natural/Organic Trends In Beauty Report 2008, the NPD Group, Inc.
***Datamonitor 2007