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Objectives • New drug approval process • Pricing of new drugs • Off ...

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3/15/13%<br />

Fairy Tale<br />

Three Stories<br />

Ethics<br />

Law<br />

Regulatory<br />

Brief History <strong>of</strong><br />

Drug Development<br />

• Problem<br />

• “I have a headache”<br />

• Solution<br />

• 2000 BC- Here, eat this root<br />

• 1000 AD- That root is heathen, say this prayer<br />

• 1850 AD- That prayer is superstition, drink this<br />

potion<br />

• 1940 AD- That potion is snake oil, swallow this pill<br />

• 1950 AD- That pill is ineffective, take this<br />

prescription <strong>drug</strong><br />

• 2010 AD- That <strong>drug</strong> is too expensive take this<br />

generic<br />

2%

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