This ball changes - Callaway Golf

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GOLF BALL TECHNOLOGY What if your golf ball could tell the difference between a driver and a wedge and react appropriately to each This uber-ball would deliver low spin and improved distance off the tee, high spin and control around the green, and great performance everywhere in between. Stop wishing. the future of golf ball technology has been rocked to the core. With the new Tour i Series Golf Balls, you really can have it all. SUMMER 2008 Callaway Golf 23
EQUIPMENT & TECHNOLOGY Welcome to the new Tour i Series Golf Balls. The first thing you need to know about Callaway Golf’s new 4-piece ball technology is this: no other manufacturer offers a golf ball this advanced, innovative and complete. In just a few months, this patented game-changing design has proven itself with 11 victories on the world’s professional tours. From the lightweight, lower compression inner core and the high-density, high-compression outer core to the high inertia mantle and the HEX Aerodynamics cover, this science could only come from Callaway Golf. The next thing you need to know about Tour i Series Golf Balls is that 4-piece technology changes everything. The “i” stands for inertia and this new science will alter the way you look at golf balls in much the same way the original Big Bertha Driver transformed the most-feared club in the bag into the most-loved. To find out how this technology made its way from concept to reality, we need to go back a few years. In 2000, Callaway Golf launched the first solid-core, 3-piece cast thermoset covered golf ball – the Rule 35 It seems like the Tour i Series Golf Balls know instinctively what kind of shot you want to hit – using state-of-the-art manufacturing processes. The ball was so revolutionary that Arnold Palmer (who once used a circular metal ring to measure the spherical accuracy of his golf balls) started using the Rule 35 and decided to become a Callaway Golf Staff Professional. Next Technology from the Inside Out Tour i Series Golf Balls are constructed to react differently to power shots off the tee and controlled wedge or finesse shots. 1. Spin Separation and dual core technology Two cores mean complete performance on a variety of shots. The challenge in designing golf balls is matching the correct amount of spin to the club – lower spin with driver, higher spin with wedges. Tour i Series Golf Balls give you both. The inner core is less dense and soft, while the outer core is very dense and firm. Driver shots with more force react with the softer inner core to give you less spin, while finesse shots impact the firmer, heavier outer core for more spin and control. 2. Inertia Technology Dual Core Technology offers the ability to differentiate the specific gravity of the inner core from that of the outer core and take advantage of perimeter weighting in the outer layers of the Tour i Series Golf Balls. High-density fillers, such as Tungsten, are used in the ball’s outer core and mantle layer to move weight away from the inner core. This increases the moment of inertia (MOI) and makes the ball as heavy as it can be while still conforming. A high MOI means less spin and more distance on driver shots. 24 Callaway Golf SUMMER 2008
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