This ball changes - Callaway Golf

EQUIPMENT &
TECHNOLOGY
Driver
{Every time}
We put the new I-MIX System to
the test with a golfer just like you.
Last issue, we introduced you to the technology behind the new I-MIX System that allows
you to match Callaway Golf FT-i and FT-5 Driver clubheads with more than 70 top-of-the-line
shafts to create the perfect driver for the changing needs of your game. Over the next few
pages, we’re going to put that technology to the test.
Golf is not a static sport. Your game is impacted by such variables as course conditions,
wind, weather, altitude and even your attitude. Why should your driver stay the same We
invited Steve Brooks, a member of the Callaway Golf Magazine Reader Panel, to test the
I-MIX System at the Ely Callaway Performance Center in Carlsbad, Calif. We asked Brooks
to go through the same, simple process that you can try at any authorized Callaway Golf fitting
or retail location. Read on to learn how, in just a few clicks, Brooks achieved straighter,
longer, more accurate drives with I-MIX – and how you can, too!
Steve Brooks (left)
Callaway Golf Magazine reader
Handicap: 9
“I’m the perfect golfer to test this new
system because I haven’t owned a driver
in 12 years. I teed off with an original
Big Bertha 2-iron and then a Big Bertha
Heavenwood Hybrid. I recently started
hitting an X460 Driver, but I’m not sure
the specs are right for me. I’m looking
forward to getting a taste of what it feels
like to be a Callaway Golf Staff Pro.”
Greg Sabella
Callaway Golf Woods Product Director
“What we are looking to demonstrate
here is how I-MIX puts pro-level
customization in the hands of every
golfer, fitting your shaft and clubhead to
your swing, strategy and style of play.
Up until recently, only Tour Pros had the
opportunity to customize their equipment.
We’re really excited about being
able to give amateur golfers the same
opportunities.”
{the fitting}
t
For the fitting, Sabella has 15 shafts, including
those from Aldila, Fujikura, Grafalloy and
Mitsubishi Rayon, and nine FT-i and FT-5
Driver clubheads. This creates some 400
possible head/shaft combinations. Brooks has
been playing a 10-degree driver, so in a few
seconds, Sabella uses the I-MIX wrench to
assemble a 10-degree FT-5 Driver head with
first a 65- and then a 75-gram shaft. They also
try a 9-degree FT-5 Neutral clubhead with a
Matrix 75-gram shaft.
1
SUMMER 2008 Callaway Golf 31