This ball changes - Callaway Golf

Planet
Callaway
join our advisory staff
Callaway Golf wants to Listen
to Golfers Like You
The Callaway Golf Advisory Staff is an online community
of some 9,000 Callaway Golf enthusiasts that provides
feedback on a variety of topics – from equipment, shopping,
playing preferences, trends, lifestyle and more.
Members represent a diverse range of golfing ability,
location and background, but all are part of a unique
online community that interacts and shares opinions
with Callaway Golf and other golfers. We asked three
regular participants to talk about their experiences:
Trump Card!
Callaway Golf introduced its GEMS golf club set in New York with the
help of Callaway Golf Staff Pro Morgan Pressel and Ivanka Trump, resort
developer and daughter of real estate mogul Donald Trump. “We’re trying
to encourage women to play the game,” Pressel says. “Many women
are intimidated by the game and are hesitant to go out and try it. Once
they do play golf, they keep going back for more.” Ivanka Trump said
she learned at a young age from her father and mentor, Donald Trump,
that the golf course is where a lot of business is done.
Brian Pitts
Handicap: 14 Age: 37
Home: Hickory, NC
“The first thing I participated in
involved prototypes of the HX Tour
Golf Ball. It’s one of the best things
going, to have responses from
average, everyday players. We hear
responses from other members as
well as the Company … it lets me
know my opinions are being heard.”
Amy Patenaude
Handicap: 8.9 Age: 40
Home: Duluth, MN
“I love Callaway Golf, they’ve done
great stuff for my game. I’ve participated
in two or three surveys now,
and being a big golf enthusiast, it’s
really a lot of fun for me. Sometimes,
it’s a good diversion or break
from work!”
2
FT i-brid Irons Set
The ultimate in forgiveness
and playability
Callaway Golf’s most technologically advanced
super game-improvement set features three
hybrid-like clubs, plus game-improvement
short irons. Seamless performance
progression provides consistent distance
separation with optimal trajectory.
Offering the control and accuracy of
irons with the forgiveness, distance
and versatility of hybrids, a low, deep
center of gravity helps get the ball in
the air quickly and easily, while a wider
sole provides exceptional turf interaction.
Lefty
alert!
Left-handed
models of the
FT i-brid Irons
are now
available
Gabe Tellez
Handicap: 2 Age: 64
Home: Mesa, AZ
“Many years ago, I got to meet
Mr. Callaway. I sent a letter to
Carlsbad, and he wrote back and
asked me to visit. That was shortly
before the launch of the original
Big Bertha Driver. I’m really
impressed with the Callaway Golf
research and development.”
Are you looking for a more in-depth relationship with Callaway
Golf and an “inside-the-ropes” experience The Advisory
Staff invites you to join this special community to share your
thoughts and opinions on all things related to golf. Go to:
www.callawaygolf.com/advisory to learn more, and become
part of the Callaway Golf Advisory Staff today.
SUMMER 2008 Callaway Golf 11