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Targets for Athlete Performance and the Sport System

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The Australian experience, since its poor showing in Montreal 1976 to its outst<strong>and</strong>ing<br />

per<strong>for</strong>mance in Sydney 2000, is a notable model. Figure 9 highlights Australia’s Olympic<br />

per<strong>for</strong>mance over <strong>the</strong> past 4 decades, while Figure 10 shows <strong>the</strong> Australian federal government’s<br />

investment since 1976.<br />

Significant funding increases to<br />

sport that were initiated as a direct result<br />

of <strong>the</strong> poor per<strong>for</strong>mance at <strong>the</strong> 1976<br />

Games in Montreal lead to better<br />

per<strong>for</strong>mances at <strong>the</strong> 1984 <strong>and</strong> 1988<br />

Games. This was followed by a second<br />

round of funding increases in 1993 after<br />

Australia was awarded <strong>the</strong> hosting of <strong>the</strong><br />

2002 Games in Sydney. The funding was<br />

targeted to a core of 8 sports (Athletics,<br />

Basketball, Canoeing, Cycling,<br />

Gymnastics, Field Hockey, Rowing,<br />

Swimming), which produced 102 of <strong>the</strong><br />

140 (72.8%) Olympic medals won from<br />

1988 to 2000. Up to 50 sports may<br />

receive limited support from <strong>the</strong><br />

Australian <strong>Sport</strong> Commission, <strong>the</strong><br />

organization responsible <strong>for</strong> allocating <strong>the</strong><br />

federal contribution to sport. Most of <strong>the</strong><br />

funding is targeted on <strong>the</strong> core sports <strong>and</strong><br />

<strong>the</strong>re is very little attempt to support<br />

winter sports in Australia. A similar<br />

targeted approach is currently being<br />

undertaken in <strong>the</strong> U.K. (U.K. 2002).<br />

Figure 9: Australian Summer Olympic Per<strong>for</strong>mance<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Australian Summer Olympic Medals<br />

Gold<br />

Silver<br />

Bronze<br />

1956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000<br />

Olympiad<br />

Figure 10: Australian Funding <strong>for</strong> Olympic <strong>Sport</strong><br />

Ano<strong>the</strong>r measure of efficiency that<br />

might be of interest, especially <strong>for</strong><br />

governments that invest in sport, is a<br />

measure of return on investment,<br />

expressed as medals won per dollar<br />

invested, or <strong>the</strong> investment of dollars<br />

required to win an Olympic medal. For example, Australia invested a total of $1,211 million AUS<br />

$ in high per<strong>for</strong>mance sport from 1976-2000. The estimated cost per medal won from 1980-1996<br />

being about $8 million AUS $ (Hogan & Norton, 2001).<br />

This type of measure is problematic <strong>for</strong> a few reasons. First, it is difficult to measure <strong>and</strong><br />

compare <strong>the</strong> real investment in sport across nations because <strong>the</strong>re are many different funding<br />

partners, levels of government, government departments, <strong>and</strong> <strong>the</strong> private sector that invest in sport,<br />

making it difficult to obtain a measure that reflects <strong>the</strong> true investment. The comparison of national<br />

accounts or budget line items is over simplistic <strong>and</strong> often results in a comparison of apples to<br />

oranges, which provides little insight. Fur<strong>the</strong>rmore, different nations might fund sport through very<br />

different channels. For example, facilities used by many high per<strong>for</strong>mance athletes in <strong>the</strong> U.S. are<br />

built, maintained <strong>and</strong> operated by colleges <strong>and</strong> universities, while municipalities are a more<br />

<strong>Athlete</strong> Per<strong>for</strong>mance <strong>and</strong> <strong>Sport</strong> <strong>System</strong> <strong>Targets</strong>, Evaluation, <strong>and</strong> Investment Page 10

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