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ireland |<br />

ireland |<br />

“Presents <strong>to</strong> nieces, nephews, in-laws and other less<br />

immediate relatives or friends are for the chop.”<br />

MERRY CHRISTMAS<br />

MR COWEN<br />

As the Christmas lights are now up in the shops,<br />

it is time wish An Taoiseach a ‘Merry Christmas’,<br />

writes JOSEPH MORGAN<br />

cutting back on their spending this Christmas due <strong>to</strong> the current<br />

economic environment and fears about whether they will have a<br />

job this time next year. Some of them have already lost their jobs<br />

this year and as the redundancy payment and savings run out,<br />

every item of spending is being scrutinised <strong>to</strong> ensure the mortgage<br />

is paid and there is a roof over their heads.<br />

Presents <strong>to</strong> nieces, nephews, in-laws and other less immediate<br />

relatives or friends are for the chop. The extra spending on luxuries<br />

for the table will be pared back.<br />

Figures from the Central Statistics Office (CSO), released earlier this<br />

year, show that sales in December 2008 fell by over 8% compared<br />

<strong>to</strong> a year earlier. And its looking like this December is going <strong>to</strong> be a<br />

lot worse.<br />

And cross-border shopping figures prominently in that prediction.<br />

One friend showed me the UK and Irish catalogues of a ‘well known<br />

retail chain’ that showed the price for a particular child’s <strong>to</strong>y at €50<br />

here and £30 (about €33 at current exchange rates) in the North.<br />

Her words: “It’s a no-brainer really. I’m going <strong>to</strong> be buying all the<br />

presents in Newry and I might as well get the food and the wine<br />

while I’m there as that’s cheaper <strong>to</strong>o.”<br />

Meanwhile, back in the car park, the long queue of cars with <strong>Dublin</strong><br />

registrations lined up one after the other made spotting a local<br />

Northern Ireland plate rather like looking for a hen’s teeth. Those<br />

shoppers were clearly paying a lot of heed <strong>to</strong> our leader’s words.<br />

The ‘consumer-led recovery’, allegedly <strong>to</strong> be brought about by<br />

NAMA getting credit flowing in<strong>to</strong> the economy again, is one of<br />

the key drivers that our government is telling us will lift the Irish<br />

economy out of recession.<br />

Quite apart from the fact that my poll shows that nobody wants<br />

the banks’ credit facilities in the foreseeable future, Ireland’s<br />

economic recovery is starting <strong>to</strong> look as likely as bumping in<strong>to</strong> the<br />

real Santa on Christmas morning.<br />

As An Taoiseach sits down <strong>to</strong> his dinner on December 25th, I hope<br />

he spares a minute <strong>to</strong> think about the many thousands of men,<br />

women and children who have gone without this year. Perhaps he<br />

will resolve <strong>to</strong> reduce his own salary in the New Year <strong>to</strong> less than<br />

that of the President of the United States – it is currently greater<br />

- and pump that back in<strong>to</strong> our ailing retail sec<strong>to</strong>r if it so concerns<br />

him.<br />

Merry Christmas, Mr Cowen.<br />

16<br />

Pulling in<strong>to</strong> the car park<br />

at the shopping centre in<br />

Newry, Northern Ireland,<br />

this weekend, I couldn’t help<br />

but recall the words of An<br />

Taoiseach, Brian Cowen, earlier this year<br />

as he criticised the public for ‘crossborder<br />

shopping’. At the time, it was all<br />

being blamed on a 30% drop in the value<br />

of Sterling and ‘unpatriotic’ behaviours.<br />

To paraphrase George Orwell: “Shopping<br />

in the rip-off Republic good, shopping<br />

in Northern Ireland - at greatly reduced<br />

prices - bad.” There is nothing quite<br />

like the sight of a politician wrapping<br />

themselves in the national flag.<br />

What Mr Cowen was less keen <strong>to</strong> point<br />

out is that the government has already<br />

started down the road of delivering a<br />

‘triple-whammy’ <strong>to</strong> the Irish retail sec<strong>to</strong>r<br />

just in time for the run-up <strong>to</strong> Christmas.<br />

“One has <strong>to</strong> wonder why<br />

Mr. Cowen would hit<br />

those most in need.”<br />

The first hit came earlier this year. In<br />

the budget last April, it was announced<br />

that the Christmas bonus paid <strong>to</strong> welfare<br />

benefit claimants would be axed this<br />

December.<br />

There is plenty of evidence <strong>to</strong> prove that<br />

welfare claimants spend all the money<br />

they receive directly in<strong>to</strong> the economy.<br />

So it’s not as if they money isn’t needed<br />

by those that receive it and one has <strong>to</strong><br />

wonder why Mr Cowen would hit those<br />

most in need.<br />

The second punch will be far harder than<br />

the first. The next budget statement is<br />

due in the first week of December. It<br />

has already been widely forecast (by the<br />

government, as well as the pundits) that<br />

most of the €4 billion in savings required<br />

will be achieved by taking the axe <strong>to</strong><br />

welfare payments and public sec<strong>to</strong>r pay.<br />

Once again, it is coming directly out of<br />

the economy.<br />

The third strike is the real knockout blow<br />

<strong>to</strong> the retail sec<strong>to</strong>r this Christmas.<br />

In a straw poll of fifty friends and<br />

relatives, the overwhelming majority<br />

(94%) said that they will be drastically<br />

“Ireland’s economic recovery<br />

looks as likely as bumping in<strong>to</strong><br />

the real Santa on Christmas<br />

morning.”<br />

Nancy Pineda

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