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Partnerships - The University of South Carolina Aiken

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Importance <strong>of</strong> Unrestricted Giving<br />

W<br />

chemistry lab flask<br />

basketball<br />

artist’s easel<br />

hen alumni and friends give unrestricted funds to USC <strong>Aiken</strong>, they are providing what are, in many ways, the most valuable gifts that we receive.<br />

Unrestricted giving assures USC <strong>Aiken</strong> <strong>of</strong> an unparalleled flexibility in meeting new needs and seizing opportunities as they arise. USC <strong>Aiken</strong>’s need<br />

for unrestricted funds is particularly acute during times <strong>of</strong> economic uncertainty and institutional transition. <strong>The</strong>se gifts are exactly what their name<br />

implies, funds given to USC <strong>Aiken</strong> without restrictions on how the money will be used. Unrestricted funds are especially valuable because they allow the <strong>University</strong><br />

to address immediate priorities and enhance programs not covered by the endowment or other sources <strong>of</strong> income.<br />

While it is true that unrestricted annual giving is made up primarily <strong>of</strong> smaller gifts, some donors do give very large amounts <strong>of</strong> money without conditions.<br />

Moreover, the impact <strong>of</strong> smaller gifts should not be underestimated. For example, a gift <strong>of</strong> $25 could buy a flask for a chemistry lab; $40 acquires an easel for the art<br />

department or a basketball for student-athletes; $250 benefits the library with a subscription to a quarterly journal.<br />

Alumni Giving<br />

<br />

U<br />

SCA’s alumni giving rate has grown consistently over the past few years. With a low point <strong>of</strong> 1.3% in<br />

the 2002-2003 year to 7.6% last year, our alumni are demonstrating growing support <strong>of</strong> their alma<br />

mater.<br />

Last year, almost $100,000 in donations were contributed by alumni. In addition, the USCA Alumni Council<br />

raised $13,000 for<br />

scholarships through their<br />

8<br />

fundraising efforts with<br />

the Annual Alumni Golf<br />

7<br />

Classic and the Alumni<br />

6<br />

Silent Auction.<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

3.9%<br />

3.3%<br />

3.1%<br />

3.1%<br />

2.1%<br />

1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007<br />

1.3%<br />

2.0%<br />

Alumni Giving Rates<br />

5.4%<br />

5.9%<br />

7.6%<br />

Alumni are also important<br />

to the recruitment <strong>of</strong> new<br />

students. Recently, alumni<br />

were featured in the Book<br />

<strong>of</strong> Majors (shown right), a<br />

publication for prospective<br />

students. Who better than<br />

an alum to tell the story <strong>of</strong><br />

USCA

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