2012 Beef Board Annual Report - Cattlemen's Beef Promotion and ...
2012 Beef Board Annual Report - Cattlemen's Beef Promotion and ...
2012 Beef Board Annual Report - Cattlemen's Beef Promotion and ...
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Retail<br />
Food City <strong>and</strong> the beef checkoff introduced four American Heart<br />
Association (AHA)-certified extra-lean beef cuts that meet the<br />
AHA criteria for saturated fat <strong>and</strong> cholesterol. Ninety-four Food<br />
City retail stores in Kentucky, Virginia <strong>and</strong> Tennessee displayed the<br />
powerful Heart-Check mark on fresh beef packages, promoting beef’s<br />
role in a healthy diet <strong>and</strong> driving nutrition-conscious shoppers to the<br />
meat case.<br />
A refreshed version of <strong>Beef</strong>Retail.org was launched to make it easier<br />
for retailers to access information to support beef sales at the retail<br />
meat case, <strong>and</strong> as a resource for market intelligence, shopper trends<br />
<strong>and</strong> more.<br />
New Product & Culinary Initiatives<br />
Convenient Fresh <strong>Beef</strong> provides consumers with a variety of fresh<br />
<strong>and</strong> convenient beef product ideas, which help make beef a “fast<br />
food” by allowing consumers to have a delicious fresh beef meal<br />
in less time than it would take using st<strong>and</strong>ard cooking methods.<br />
<strong>Beef</strong> will be sold either in “starter kits” with seasoning packets or in<br />
special microwave packaging.<br />
<strong>Promotion</strong><br />
The checkoff partnered with Garret Foods to launch three new<br />
h<strong>and</strong>-held products this summer: <strong>Beef</strong>y Queso Bites, Philly Steak<br />
Bites <strong>and</strong> Reuben Bites. These products are great for on-the-go<br />
consumers or as appetizers “at-home” or at casual theme restaurants.<br />
The checkoff’s Culinary Innovations Team developed over 15 new<br />
recipes responding to culinary trends <strong>and</strong> popular ethnic flavors.<br />
These new recipes turn simple ground beef <strong>and</strong> top sirloin steak into<br />
chef-caliber dishes <strong>and</strong> can be found on <strong>Beef</strong>ItsWhatsForDinner.com.<br />
Veal<br />
To date, more than 1 million people have read how chefs across the<br />
country are inspired to create fresh veal dishes.Veal breast was the<br />
spotlight ingredient in Food Arts magazine’s “Mystery Basket,” a<br />
feature that provides three chefs with a box of mystery ingredients<br />
<strong>and</strong> challenges them to create an innovative dish. A National<br />
Culinary Review article titled, “Veal’s the Real Deal,” showcased<br />
interviews with top corporate chefs, including Bravo/Brio Restaurant<br />
Group <strong>and</strong> Fleming’s Prime Steakhouse. “Veal Made Easy” was launched<br />
on Twitter <strong>and</strong> Facebook <strong>and</strong> reached over 1,000 “likes.”<br />
Leon Kreisler<br />
Salem<br />
Leo McDonnell<br />
Columbus<br />
Linda Nielsen<br />
Nashua<br />
Lyle Peterson<br />
Hathaway<br />
Al Davis<br />
Hyannis<br />
Kristy Lage<br />
Arthur<br />
Judy Reece<br />
Valentine<br />
Doug Temme<br />
Wayne<br />
Sherry Vinton<br />
Whitman<br />
MO<br />
MT<br />
MT<br />
MT<br />
NE<br />
NE<br />
NE<br />
NE<br />
NE<br />
<strong>2012</strong> <strong>Beef</strong> <strong>Board</strong> <strong>Annual</strong> <strong>Report</strong><br />
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