Challenge - Spring/Summer 2012 - Tiffin University

ParticipatION in Local
Coalition
The Tiffin Charitable Foundation, Inc., in partnership
with Tiffin Tomorrow, Tiffin University and Heidelberg
University kicked off a New Business Plan
Competition in January at the National Theatre at
the Ritz, in Tiffin.
CampusScene
Stir Crazy
Applications were made available to anyone
over the age of 18 with a serious business plan
and a commitment to doing business in downtown
Tiffin. The competition had 12 applicants.
Students from Tiffin and Heidelberg Universities
evaluated applications and the chosen
applicants were invited to attend a series of workshops
addressing business planning, finance, legal
structures, marketing, and communication.
The winner, Stir Crazy Family Play Park, a children’s
play area that is similar to a Chuck E. Cheese’s
restaurant, was announced in April. Vanessa Cook,
who is planning Stir Crazy, won first year’s lease payments
of up to $10,000 for her business.
Marketing Professors Present
at Conference
Members of the TU Marketing Program presented
papers at the Association of Marketing Theory
& Practice Conference in March in Myrtle Beach,
SC. Assistant Professors Danielle Foster and Kellie
McGilvray, and Matthew Rheinecker, Manager of
Financial Aid for Ivy Bridge College presented
“Technology and Social Media: Classroom Tools
for Educators.” Drs. Perry Haan and Laura Mays,
and Tiffin MBA Romania alum Michelle Dietrich
presented “Student Perceptions of European Job
Mobility and the MBA in Romania.” Haan also
chaired a session on Sports Marketing and was a
conference reviewer.
SPRING / SUMMER 2012 | CHALLENGE | 23