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Challenge - Spring/Summer 2012 - Tiffin University

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Commencement <strong>2012</strong><br />

board that I return as CEO and either shutter the company or<br />

sell it to someone who would at least allow the service to continue,”<br />

Michel said.<br />

The board brought him back on board. The company still<br />

cut more jobs and was down to a staff of 10, yet it generated<br />

enough advertising revenue to cover its costs. A year later,<br />

Michel was able to sell the company.<br />

He took the lessons he learned and started another<br />

company, Affinity Labs. “This time around, we made far fewer<br />

mistakes and were rewarded with a quick acquisition,” he said.<br />

From there, Michel created Nautilus Ventures, the successful<br />

seed venture fund he runs today.<br />

Through risk-taking and failure, Michel had found success.<br />

The most important thing, he said, was not giving up.<br />

Michel shared what he sees as the five simple rules that can<br />

lead to achieving one’s dreams. Collectively, he said, they address<br />

the areas of risk, failure, ethics, and success.<br />

Michel then challenged the <strong>2012</strong> graduates, and also reiterated<br />

the quote from Thoreau: “If an average Navy guy from<br />

Illinois can use these five rules to stumble his way to becoming<br />

an entrepreneur, what can you do I’m betting a whole lot<br />

more. So take a chance. Move to where the action is. Swing for<br />

the fences. Go confidently in the direction of your dreams and<br />

live the life you have imagined.”<br />

8 | SPRING / SUMMER <strong>2012</strong> | CHALLENGE

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