FISH FOOD - The King of Shaves Company Ltd

THE KING’S
NEW look
The design of King of Shaves packaging has
constantly evolved ever since the first Oil was
launched in 1993. In August of last year, Will decided
to invite the London and New York based design
group Pearlfisher to look at the King of Shaves
branding with ‘fresh eyes’ and no preconceptions.
The creative team at Pearlfisher, who have won
design effectiveness awards for their packaging
work for Innocent Drinks, Green & Blacks and
Waitrose (amongst others), came up with a number
of interesting proposals. These were then narrowed
down and developed into the distinctive new look
you see on this page. The design features strong
common colourways for the shaving and skincare
ranges along with clear and concise individual product
sign posting. The range now has excellent and
consistent presence on shelf making it simpler for
consumers to choose King of Shaves.
KMI’s internal design team re-artworked every
pack in the range with the new look. They also took
the opportunity to update the rear text and usage
instructions to ensure they were clear and informative.
We have already received positive feedback
from journalists and consumers and we look forward
to the impactful new design contributing to
sales increases for King of Shaves.
KING OF SKELETON – THE VIRAL GAME SUCCESS
Launched to support our sponsorship of Kristan
Bromley and Shelley Rudman, kingofskeleton.com
was KMI’s debut in the online viral gaming arena. Since
going live in January, the game has had over 6,400,000
players, generating a staggering
two million click throughs (visits) to
our shave.com site. The game is
now up for a major industry award.
A competition was run on the
site and was won by
Claire Hoggins and
Alex Britton who
accompanied us to
Turin to cheer on
Shelley and Kristan
as they competed in
the Winter Olympic
Games.
Try it out for yourself at:
www.kingofskeleton.com