FISH FOOD - The King of Shaves Company Ltd

MARKET SHARE DATA
King of Shaves continues to establish itself as the number
two male and female shave prep brand by value in the UK.
We are showing growth in all key accounts and are pleased
to report distribution gains in both Sainsbury’s and Waitrose.
THE “CAN DO”
ATTITUDE
Nivea
for Men
A “can do” attitude, we’ve got it, but have you To work
with KMI and be one of our suppliers we’d say it’s become a
pre-requisite. We all know the market is not going to get any
easier to service; our customers are not going want or accept
less; the lead-times will never be long enough; the target
price will always be demanding; the requirements challenging
and things can still go wrong. But with a ‘can do’ attitude
there is business to be grown and money to be made. We all
know the cons, but we need to focus on the pros.
Luckily we have relationships with many “can do” suppliers,
two notable examples being Continental Bottle Company
(CBC) and Tripak Services Ltd. Both these companies have
seen their share of our business grow over the past few years
due to a major part of their desire to do business, help meet
the deadlines, hit the price point and achieve (or exceed) the
quality required. Our relationship with them is open, honest
and transparent – this avoids unpleasant surprises on both
sides. Even if the news isn’t good, or there are unforeseen
problems, they come armed with “can do” solutions.
Thank you to the “can do” teams at CBC and Tripak!
Colgate
Palmolive
L’Oreal
Wilkinson
Sword
Other
P&G
Source: IRI Data.
King of Shaves and major UK competitors’ sales 01/01/99 to 31/03/06.
note: Gillette IS Omitted from this graph, THEIR market share IS 58.5%.
FISH FOOD
FOR THOUGHT
With 70% growth year on year, Fish remains
one of the hottest products on the menu.
So it’s no surprise that 2006 will be another
exciting and busy year for the Soho brand.
There has been plenty of Fish activity in recent
months (and there’s more to come) with new
product development as well as adventuring
into fresh waters!
FISH SWIMS THE ATLANTIC
Watch out USA, Fish has landed! Rite Aid,
an American equivalent of Boots in the UK, has
snapped up Britain’s coolest men’s hairstyling
brand, initially taking five SKUs.
Other major retailers are hot on their heels, so
we will be able to report more good news stateside
soon. Journalists and key trade personnel
attended the New York launch, held in the aptly
named ‘Fish’ restaurant in SoHo, where Paul
Burfoot was on hand to style and entertain!