FISH FOOD - The King of Shaves Company Ltd

AN e tra rdinary
fragrance
Introducing Ted Baker XO – certainly no ordinary designer fragrance! This is our seventh
fragrance we have designed for Ted Baker, and one of which all at KMI are hugely proud
TED BAKER FRAGRANCES
We’ve really gone to town with the concept, design, execution and
manufacture of these fragrances for men and women; combining a
geometrically styled, custom tooled bottle with a warm wood base,
rich, sensual colours and of course, a smell to die for!
The Fragrance
For Him – A fresh fougere composed by Jean Charles Niel from IFF.
With aromatic woods, pink pepper and warm sensual spices, this
fragrance can only be described as one that separates the mundane
from the extraordinary! An ExtraOrdinary man has a passion for the
finer things in life and this fragrance certainly encompasses that.
For Her – A sparkling luminous floral created by Sophie Labbé of
IFF. A perfect combination of orange blossom, tuberose, gardenia
and jasmine with leafy undertones and a base of heliotrope and
powdery musks. The ExtraOrdinary woman is sophisticated and
passionate; she knows where she wants to be and is going to have
fun getting there.
Designed in-house, the beautiful bottle is a fusion of architectural glass,
the natural beauty of oak and matt metallics. Just like the Ted Baker
stores with their unusual use of fabrics, we have brought together these
three very different feels. Think contemporary and classical.
The Launch Venue
Xo will be launched at Annex 3 (as pictured on the right), which is the
latest project by the trio who created hip bar Lounge Lover and cult
restaurant Les Trois Garçons and is well worth a visit to take in the
amazing décor as well as for the fabulous food.
Distribution
The two 75ml XO Eau de Toilettes will debut exclusively in Debenhams
from 19 th June for two weeks. They will then be launched in Boots,
Harvey Nichols and Ted Baker stores supported by staffing and
sampling in all of our launch locations.