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A qualitative study of children, young people and 'sexting ... - NSPCC

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A <strong>qualitative</strong> <strong>study</strong> <strong>of</strong> <strong>children</strong>, <strong>young</strong> <strong>people</strong> <strong>and</strong> ‘sexting’<br />

online ethnography<br />

We requested to connect with our sample as ‘friends’ on Facebook. The majority <strong>of</strong> our participants<br />

accepted (31); two participants did not accept our request <strong>and</strong> two did not have a Facebook account.<br />

We created a research based Facebook page, with settings so that the list <strong>of</strong> our ‘friends’ could not see<br />

each others’ posts or the list <strong>of</strong> participants. We then were able to follow public pr<strong>of</strong>ile updates from each<br />

Facebook friend. On the basis <strong>of</strong> both focus group discussions <strong>and</strong> the online content <strong>of</strong> Facebook we<br />

selected a smaller sample <strong>of</strong> case <strong>study</strong> participants, with whom we followed up issues around sexual<br />

communication <strong>and</strong> representation on Facebook in individual interviews.<br />

text mapping with students<br />

We began the research with the intention <strong>of</strong> recording texting data through a log mapping a day <strong>of</strong> SMS<br />

messaging from the case <strong>study</strong> participants. However, when we were in the field we realised that texting<br />

had been largely replaced with Blackberry Messaging, which is a digital medium that combines social<br />

networking <strong>and</strong> texting through a group network <strong>and</strong> individual contacts on your phone. Blackberry<br />

had gained in popularity due to the cheap price <strong>of</strong> messaging at five pounds per month. None <strong>of</strong> the<br />

research team had a Blackberry so we did not pursue friending the participants through BBM. Instead<br />

we had case <strong>study</strong> participants talk us through a range <strong>of</strong> BBM activities, including sending out pins to<br />

increase contacts, ‘screen munching’, sending <strong>and</strong> receiving naked (typically topless) <strong>and</strong> sometimes<br />

sexually explicit photos via BBM <strong>and</strong> having sexually explicit photos as default pr<strong>of</strong>ile photos. During<br />

the fieldwork we spoke with participants about developing a mapping methodology to underst<strong>and</strong> BBM<br />

use. This would be an essential next step in research on this topic given the shifting ways that technology<br />

is being used by <strong>young</strong> <strong>people</strong>.<br />

individual interviews with students<br />

Our methodology followed McClell<strong>and</strong> <strong>and</strong> Fine’s (2008) ‘intensity sampling’ where we focused on<br />

demonstrative cases to explore the ‘sexting’ experiences in depth. We selected 22 participants from the<br />

focus groups to follow up with individual interviews. Interviews lasted from 40 minutes to an hour <strong>and</strong><br />

took place in classrooms or meeting rooms. Participating in an individual interview is a very different<br />

experience to taking part in a focus group so we talked through the reasons for conducting individual<br />

interviews with participants, explaining that we wanted to explore some <strong>of</strong> the subjects raised in the<br />

focus groups <strong>and</strong> online ethnography in more depth <strong>and</strong> get to know a little more about their lives.<br />

Conducting a mix <strong>of</strong> focus groups <strong>and</strong> individual interviews allowed us to explore both the social context<br />

<strong>of</strong> ‘sexting’ <strong>and</strong> speak with <strong>young</strong> <strong>people</strong> about sensitive topics without their peers. The individual<br />

interviews consequently focused on the issues around sexual communication <strong>and</strong> digital technology<br />

raised in the focus groups <strong>and</strong> students’ Facebook interactions online.<br />

22

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