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Information Technology-4-3-10.pmd - Performance Management ...

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Electronics & IT Production Profile<br />

Rs. Crore<br />

411,220<br />

372,450<br />

301,280<br />

152,420<br />

190,300<br />

244,000<br />

178,000<br />

295,820<br />

211,410<br />

275,190<br />

133,700<br />

101,920<br />

50,500<br />

56,600<br />

66,000<br />

84,410<br />

97,260 109,940<br />

consumer sentiments, strong demand for consumer<br />

durables and stimulus package have played a<br />

significant role in reversing the deceleration that set<br />

in more than a year ago.<br />

During 2009-10, the production of consumer<br />

electronics industry is estimated to be Rs. 30,150<br />

crore as against Rs. 25,550 crore in 2008-09,<br />

registering a growth of about 18%. Within this industry,<br />

the colour television segment is the largest contributor.<br />

The Colour Television market is estimated at 15.15<br />

million units in 2009-10 an increase of 8.4% over 2008-<br />

09. Size-wise, the 21 inch CTV segment continues its<br />

dominance, having a 65% market share. In addition,<br />

about 5 million 14 inch CTV units have been supplied<br />

to Electronics Corporation of Tamil Nadu Limited<br />

(ELCOT), for free distribution by the Tamil Nadu<br />

Government.<br />

Within the colour television industry space, the LCD<br />

television market continues to grow at a fast pace. In<br />

2009-10, the LCD TV market is expected to expand to<br />

1.40 million units, an increase of 57% over the previous<br />

year. The price decline due to lower import duty on<br />

LCD panels and the introduction of smaller entry size<br />

models has widened the consumer base for LCD TVs.<br />

This upsurge in LCD TV growth is likely to result in 2.7<br />

million to 3 million units in 2010. Supporting a strong<br />

2010-projected LCD TV sales are IPL cricket, FIFA<br />

world cup and Commonwealth Games. The surge in<br />

demand for LCD TVs is resulting in substantial increase<br />

in the value share of this segment of the colour TV<br />

portfolio of major companies.<br />

The DVD player market is in a transition phase.<br />

The increasing popularity of DTH is posing stiff<br />

competition to the DVD player market. With the<br />

availability of more than 100 entertainment and news<br />

channels and movies-on-demand, DTH services are<br />

gradually cutting into the DVD player market share<br />

pie and it is felt that this trend shall continue in the<br />

times to come. The DVD player total market size is<br />

estimated at 6.2 million units in 2009. The market has<br />

decreased by 11.5 percent from 7 million units in 2008.<br />

The organized segment comprises 80 percent of the<br />

market.<br />

The Home Theatre segment has shown good<br />

9

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