Information Technology-4-3-10.pmd - Performance Management ...
Information Technology-4-3-10.pmd - Performance Management ...
Information Technology-4-3-10.pmd - Performance Management ...
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Electronics & IT Production Profile<br />
Rs. Crore<br />
411,220<br />
372,450<br />
301,280<br />
152,420<br />
190,300<br />
244,000<br />
178,000<br />
295,820<br />
211,410<br />
275,190<br />
133,700<br />
101,920<br />
50,500<br />
56,600<br />
66,000<br />
84,410<br />
97,260 109,940<br />
consumer sentiments, strong demand for consumer<br />
durables and stimulus package have played a<br />
significant role in reversing the deceleration that set<br />
in more than a year ago.<br />
During 2009-10, the production of consumer<br />
electronics industry is estimated to be Rs. 30,150<br />
crore as against Rs. 25,550 crore in 2008-09,<br />
registering a growth of about 18%. Within this industry,<br />
the colour television segment is the largest contributor.<br />
The Colour Television market is estimated at 15.15<br />
million units in 2009-10 an increase of 8.4% over 2008-<br />
09. Size-wise, the 21 inch CTV segment continues its<br />
dominance, having a 65% market share. In addition,<br />
about 5 million 14 inch CTV units have been supplied<br />
to Electronics Corporation of Tamil Nadu Limited<br />
(ELCOT), for free distribution by the Tamil Nadu<br />
Government.<br />
Within the colour television industry space, the LCD<br />
television market continues to grow at a fast pace. In<br />
2009-10, the LCD TV market is expected to expand to<br />
1.40 million units, an increase of 57% over the previous<br />
year. The price decline due to lower import duty on<br />
LCD panels and the introduction of smaller entry size<br />
models has widened the consumer base for LCD TVs.<br />
This upsurge in LCD TV growth is likely to result in 2.7<br />
million to 3 million units in 2010. Supporting a strong<br />
2010-projected LCD TV sales are IPL cricket, FIFA<br />
world cup and Commonwealth Games. The surge in<br />
demand for LCD TVs is resulting in substantial increase<br />
in the value share of this segment of the colour TV<br />
portfolio of major companies.<br />
The DVD player market is in a transition phase.<br />
The increasing popularity of DTH is posing stiff<br />
competition to the DVD player market. With the<br />
availability of more than 100 entertainment and news<br />
channels and movies-on-demand, DTH services are<br />
gradually cutting into the DVD player market share<br />
pie and it is felt that this trend shall continue in the<br />
times to come. The DVD player total market size is<br />
estimated at 6.2 million units in 2009. The market has<br />
decreased by 11.5 percent from 7 million units in 2008.<br />
The organized segment comprises 80 percent of the<br />
market.<br />
The Home Theatre segment has shown good<br />
9