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ANNUAL REPORT - Australian Academy of Science

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The producer and film crew from ABC Television’s<br />

program Landline were present at the Theo Murphy<br />

(Australia) High Flyers Think Tank, Agricultural<br />

Productivity and Climate Change. As a result <strong>of</strong><br />

their attendance, a segment called Carbon Copy<br />

was screened on 21 March 2010. The transcript<br />

is available from www.abc.net.au/landline/<br />

content/2010/s2851825.htm.<br />

Electronic communication<br />

The quarterly <strong>Academy</strong> Newsletter is mailed to<br />

1500 people, and a similar number <strong>of</strong> subscribers<br />

are notified by email when the electronic copy is<br />

available on the <strong>Academy</strong> website. Nova: <strong>Science</strong><br />

in the news remains popular among education<br />

specialists and the media, with just over 1000 people<br />

asking to receive regular updates on new topics.<br />

Primary Connections has also widened its outreach<br />

with more than 1300 subscribers who receive<br />

information about the availability <strong>of</strong> new units<br />

and training events. In total over 6000 subscribers<br />

receive email notices about the <strong>Academy</strong>’s activities<br />

on a regular basis.<br />

Over the last two years, the <strong>Academy</strong> has been in<br />

the process <strong>of</strong> designing and implementing a new<br />

website (www.science.org.au). The original website<br />

was developed in the early- to mid-1990s and was in<br />

need <strong>of</strong> a major upgrade. The new site, which uses<br />

the latest script, supporting broader functionality and<br />

improved navigation options, was launched in March<br />

2010. Much <strong>of</strong> the existing content was transferred<br />

to the new design templates: other material will<br />

continue to be uploaded to the site to document fully<br />

the activities <strong>of</strong> the <strong>Academy</strong>. The Nova: <strong>Science</strong> in the<br />

news section <strong>of</strong> the site is still being redeveloped and<br />

remains in the old format. Nova comprises more than<br />

half <strong>of</strong> the total number <strong>of</strong> pages on the <strong>Academy</strong><br />

site, and the navigation requires extensive technical<br />

modifications. All Nova files will be uploaded at the<br />

same time when it is in the new format.<br />

A new expanded section for news and<br />

announcements at www.science.org.au/news<br />

includes up-to-date news on the <strong>Academy</strong> and its<br />

The new-look <strong>Academy</strong> home page<br />

related activities, feature stories, media releases,<br />

and a list <strong>of</strong> experts who can be approached by the<br />

media for comment. A section for videos and an<br />

image gallery will be used to pr<strong>of</strong>ile the <strong>Academy</strong>’s<br />

events, such as <strong>Science</strong> at the Shine Dome, Open<br />

Day and public lectures.<br />

The Fellowship section <strong>of</strong> the website has had a<br />

secure area for <strong>Academy</strong> documentation for some<br />

time. A secure discussion forum for Fellows is now<br />

also available from www.science.org.au/fellows. The<br />

first discussion topic was on the science <strong>of</strong> climate<br />

change with nearly 40 Fellows registered to post<br />

items for discussion.<br />

PUBLIC AWARENESS AND OUTREACH<br />

<strong>ANNUAL</strong> <strong>REPORT</strong> APRIL 2009–MARCH 2010 91

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