Communication Standards Manual - Medical Center Intranet

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MUSC VIDEO Standards The Medical University of South Carolina has branding standards that must be applied to all broadcast and online video productions. This document provides guidelines for the appropriate use of logos, fonts, tags, lower thirds, music, video and sound quality. It also provides the proper approval process for posting to our websites as well as a resource directory for your video project. Reflect the Medical University of South Carolina Brand Be sure that your story reflects MUSC standards and tells our story in a compelling way. Adherence to the brand guidelines ensures that we communicate a consistent look and feel that reinforces the superior research, education and clinical care available at MUSC. All subjects should be comfortable on camera and should effectively communicate the MUSC experience. Video Release Forms Think about the many individuals and groups who will be impacted by your video. Make sure to get appropriate approvals from all involved including having a legal video release form signed by any and all persons that can be recognized in the video. It is not necessary to have signed release from employees, but any other persons must sign a release. Should you be filming outside, on MUSC property, you legally do not have to have a release signed particularly if it is a crowd scene. However we do encourage anyone who is easily recognizable and not part of a crowd be approached to sign a release. Video Planning Think through the video story board and plan your shots and locations beforehand. This will eliminate poor story lines, lighting, sound and inconsistent jumps in video which result in sub par quality. Prepare your interview questions in advance and think about the sound bites you need from your subjects. Video planning is one of the most important steps in the execution of quality video. Use Professional Video Equipment Be sure to use professional video equipment including proper lighting and audio sources. Professional external microphones should be used whenever possible. Most consumer product cameras provide poor quality audio and video for posting to the Web and may reflect badly on the MUSC brand. Video from Smart Phones is not considered professional quality and is not appropriate for posting to a MUSC website. “Flip video” is permissible but not recommended unless the sound and lighting are of a more professional nature. 62 MUSC Communication Standards
MUSC VIDEO Standards (Continued) Video Length Limit your final edited product to 2-3 minutes. This will keep the viewers engaged and provide a more effective result in your call to action. After 2-3 minutes attention by the viewer decreases dramatically and your intended message may be lost. If your story includes many subjects and runs the risk of being overly long, you should consider editing it into two separate videos. Music for Videos All music used in any video must be licensed. Using copyrighted music without a license is strictly forbidden and illegal. Video Identifiers Remember your video may be used in multiple places such as broadcast or on an approved website. Therefore it is important to properly identify all subjects in your video (patients, faculty, employees, and vendors) as well as the event or story being showcased. It is not necessary to add credits at the end of your production as the final tag frame should be a call to action with appropriate phone numbers and URL for MUSC. There should also be a link when possible on the hosting site to the proper page on MUSChealth.com, musc.edu or other MUSC websites. Content All video content should be appropriate for the intended audience. Videos for general public consumption should not be overly graphic in their portrayal of surgeries, before and after shots, etc. The intent is to educate not to frighten or make the viewer squeamish. Any video involving animals and animal research must be approved prior to filming. There can be absolutely no promotional use of videos with animals. These should be confined to viewing by very select audiences: i.e. other researchers, or institutions involved in similar studies, etc. Compliance The University and its affiliated sites, as well as MUSChealth.com, reserve the right to remove any video if requests to make the video compliant are not met. Design Guidelines All video produced must include certain standard design traits which will identify the video as sanctioned by MUSC. These standards will provide consistency of message and strengthen our Brand with a cohesive representation of the Hospital and University. The following video slides exemplify the elements that should be used when creating a video on behalf of MUSC. musc.edu/communicationstandards 63
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MUSC Communication STANDARDS Changi
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MUSC Communication Standards Manual
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LOGO POLICY MUSC is quickly becomin
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MUSC UNIVERSITY LOGO This logo is d
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Color Logo (Local) - This logo may
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Page 13 and 14: MUSC HEALTH LOGO Encompassing the e
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Page 19 and 20: MUSC PHYSICIANS LOGO MUSC Physician
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Page 23 and 24: MUSC CHILDREN’S HOSPITAL LOGO MUS
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Page 33 and 34: 0.5 in. 8/9 pt. Adobe Garamond Pro
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Page 57 and 58: MUSC AND MUSC HEALTH PRESENTATION S
Page 59 and 60: MUSC Health Writing Style Guide (Co
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Communication Standards Manual - Medical Center Intranet

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