Preparation of the National Park Plan - Nationalpark Bayerischer Wald

2.5. Informing the population of the activities and plans
of the national park administration
Central to the public relations work is reporting on plans,
developments and current operations in the national park as
well as the activities of the national park administration. The
public relations work should contribute to the realisation of the
objectives of the national park as well as enhance understanding
of the work of the national park administration. Successful
external public relations work also requires appropriate
communication of information internally. As all employees in
contact with the population carry out public relations work,
it is essential that all staff receive the necessary information and
pass it on.
The local government national park committee and the
national park advisory board also play an important role here.
CONCEPT AND OBJECTIVES 17
2.6. Portrayal of the national park and the work of the
national park administration in the media
Public relations work in and for the national park is
interpreted in the widest sense. This includes on the one hand
working with media such as newspapers, magazines, radio and
TV and on the other hand individual events such as
anniversaries, open days, presentations of the national park at
exhibitions or local festivals. Drawing on the background of the
national park idea and its special aims and role in nature
conservation, the priority of the national park’s public relations
work is to present the work of the national park administration,
as well as the natural evolution in the national park, to the
widest possible audience. Public relations work in the future
should be as active as possible, in order to strengthen positive
representation and reporting in the media.
Guided tours and other events give guests a wide range of opportunities to experience wilderness (Photo: Maria Hußlein)