IMG Academies Brand Guidelines - IMG Academy

IMG Academies Ascenders
Clear space and minimum size
Let our symbol breathe
In order for the IMG Ascenders to have the
most impact, it is important to respect the clear
spaces indicated. Please do not allow anything
to encroach into the spaces indicated in the
examples on the right.
For all applications (collateral, ads, etc.) in which
the IMG Ascenders are used, text, photos and
other logos must respect the clear space. The
clear space on all four sides of the symbol is the
width of the symbol, the horizontal distance from
the upper-left point (top) to the right-most corner
angle (see diagrams).
CLEAR SPACE
The symbol’s clear
space is directly
proportional to the
specific size of the
symbol being used.
How small is too small
The IMG Ascenders have a minimum size
requirement of 3/8" (9.5 mm) in height as
measured from the baseline point to its cap
height. Note this is a minimum size.
The symbol should be reproduced consistently, at
regular sizes on specific elements that will be part
of a series (print ads, sell sheets, brochures, etc.),
to preserve legibility and consistently present a
strong, recognizable brand identity.
MINIMUM SIZE REQUIREMENTS
3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
Section 1.2
13