IMG Academies Brand Guidelines - IMG Academy

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IMG Academies Brands - IMG Baseball Academy Solid color usage On white backgrounds, please use the full color logo and the lock-up in color palette on the right. When using on non-white backgrounds, the IMG Baseball Academy can be only reproduced in the following color palette: White (on dark solid color backgrounds other than white) Black (on lighter solid color backgrounds or when using white reversed logo is not legible)* SOLID WHITE BACKGROUND COLOR USAGE SOLID NON - WHITE BACKGROUND USAGE Dark BG *NOTE one color (black) IMG Baseball Academy logo is different then the one color (white) version. Please make sure to use the correct logo. Please see pgs 60–61 for usage on non-solid backgrounds Light BG *Note difference Section 2 36
IMG Academies Brands - IMG Baseball Academy Clear space and minimum size Let our symbol breathe In order for the IMG Baseball Academy marks to have the most impact, it is important to respect the clear spaces indicated. Please do not allow anything to encroach into the spaces indicated in the examples on the right. CLEAR SPACE For all applications (collateral, ads, etc.) in which the IMG Soccer Academy marks are used, text, photos and other logos must respect the clear space. For the logo, the clear space on all four sides of the symbol is half the diameter of the baseball (see diagram). For the lock-ups, its the width of the word ‘IMG’ in the marks (see diagrams). How small is too small The IMG Baseball Academy stacked lock-up has a minimum size requirement of .3” (7.62 mm). The single line lock-up logo has a minimum size requirement of .08” (2.24mm) in height as measured from their baseline points to their cap heights. Note these are minimum sizes. The IMG Baseball Academy graphic logo has a minimum size requirement of 1” (25.4 mm) in height as measured from the baseline point to its cap height. Note this is a minimum size. The symbol’s clear space is directly proportional to the specific size of the symbol being used. MINIMUM SIZE REQUIREMENTS .3" (7.62 mm) .08" (2.24 mm) 1" (25.4 mm) These marks should be reproduced consistently, at regular sizes on specific elements that will be part of a series (print ads, sell sheets, brochures, etc.), to preserve legibility and consistently present a strong, recognizable brand identity. The above measurements are the smallest usage size allowable for each mark. Section 2 37
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Page 11 and 12: © 2010 IMG Worldwide, Inc. I Selec
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