IMG Academies Brand Guidelines - IMG Academy

IMG Academies
Brand Guidelines
rev. 1/2012

Table of Contents
SECTION 1.1 — IMG ACADEMIES VISUAL IDENTITY
PG
IMG Academies visual identity overview 01
IMG Academies logo versions and logo elements 02
IMG Academies color palette 03
IMG Academies logo usage 04
Clear space and minimum size 07
Alignment 08
IMG Academies endorsed brand lock-up 09
SECTION 1.2 — IMG ASCENDERS
IMG Academies ascenders 10
SECTION 1.3 — IMG TYPOGRAPHY
IMG Academies typography 15
SECTION 2 — IMG ACADEMIES BRANDS
IMG Academies brand endorsements overview 17
IMG Academies brands primary logos 18
IMG Bollettieri Tennis Academy 19
IMG Leadbetter Golf Academy 24
IMG Soccer Academy 29
IMG Baseball Academy 34
IMG Basketball Academy 39
IMG Performance Institute 44
IMG Madden Football Academy 49
IMG Lacrosse Academy 54
IMG Pendleton School 59
SECTION 3.1 — IMG ACADEMIES GLOBAL LOCK-UP STANDARDS
IMG Academies brands logo usage 64
IMG Academies joint ventures/licensed projects 69
SECTION 3.2 — IMG ACADEMIES NAMING AND TRADEMARK STANDARDS
IMG Academies name and logo trademark usage 70
Naming and trademark standards 71
Contact information 72

IMG Academies
Visual Identity

IMG Academies Visual Identity
IMG Academies visual identity overview
The IMG standalone logo with the descriptor ‘Academies,’
represents all IMG Academies properties.
The IMG Academies logo represents our company’s
strengths and benefits, and a consistent visual identity
in the marketplace.
The IMG Academies logo also builds on the heritage
of the IMG brand – from our foundation to the future
and growth of the IMG brand globally.
Section 1.1
1

IMG Academies Visual Identity
IMG Academies logo versions and logo elements
The Academies descriptor when used with
the IMG logotype, including the IMG Ascenders,
represents the IMG Academies.
IMG Academies PRIMARY LOGO ELEMENTS
IMG Ascenders
The preferred or primary logo is stacked and
should be used in every application with few
exceptions.
IMG Logotype
NOTE see pg 43 for correct
registration symbol usage rules.
Academies Descriptor
Type: Din Bold
The elements that appear within these
lock-ups are set at a fixed size and position
that must not change. You may scale
the artwork up or down, but please do
not rearrange, recreate or split up the
elements.
ALWAYS reproduce the logos from the
master files provided.
IMG ACADEMIES PRIMARY LOGO
The IMG Academies logo represents all the
IMG Academies.
It should be used on all sales materials,
including: advertising, collateral, online and
broadcast media.
IMG Academies HORIZONTAL LOGO
The IMG Academies horizontal logo may be
used to address special space/size issues only. 1
¹ All uses of this logo must be approved by IMG Creative.
Section 1.1
2

IMG Academies Visual Identity
IMG Academies color palette
The IMG Academies logos can only be reproduced
in the following color palettes:
PRIMARY PALETTE
IMG Blue
SECONDARY PALETTE
Black IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
C M Y K
0 0 0 100
R G B
0 0 0
White
C M Y K
0 0 0 100
R G B
255 255 255
Section 1.1
3

IMG Academies Visual Identity
Color usage DON’TS
What not to do
Do not apply the following treatments to the
IMG Academies logo.
ON A WHITE BACKGROUND...
NEVER use any color
that isn’t part of the
brand color palette.
WHEN USING COLOR BACKGROUNDS...
NEVER use any
color that isn’t part
of the brand color
palette.
NEVER use solid gray
on a white background.
NEVER use a blue
logo on a black
background.
NEVER use tints of
any color.
NEVER use a blue
logo on a gray
background.
NEVER use two colors.
NEVER use outlines.
NEVER use a
tinted logo on any
background.
NEVER add a
drop shadow or
an outer glow.
NEVER use a
background pattern
that violates the
clear space.
Section 1.1
4

IMG Academies Visual Identity
Logo usage on non-solid backgrounds
CORRECT USAGE ON PHOTOGRAPHY
CORRECT USAGE ON GRADIENTS
actual size
Correct color photography usage;
IMG Academies logo is not obstructed
and clearly legible
NOTE there is no significant color change (color stays consistent) within the logo’s proper clear-space area.
See pg 7 for correct IMG Academies logo clear space.
The IMG Academies logo can be reproduced on color and
black-and-white photography where imagery does not make
the logo illegible (see example above).
The IMG Academies logo can be reproduced on gradients in
areas of consistent color so that the logo remains legible
(see example above).
Section 1.1
5

IMG Academies Visual Identity
Logo usage on non-solid backgrounds DON’TS
INCORRECT USAGE ON PHOTOGRAPHY
INCORRECT USAGE ON GRADIENTS
actual size
actual size
Incorrect gradient usage; color transitions are
happening behind logos.
Incorrect color photography usage;
photo causes logo to be illegible.
Incorrect black-and-white photography
usage; light area causes logo to be illegible.
Consider using the black logo here.
It is important to consider how busy the photograph is before applying
the logo. Make sure there is sufficient clear space so that nothing
impedes the legibility of the logo (see examples above).
On gradients, make sure that color transitions are not
happening behind the logo, as this can make the logo
illegible (see examples above).
Section 1.1
6

IMG Academies Visual Identity
Clear space and minimum size
Let our logo breathe
In order for the IMG Academies logo to have the
most impact, it is important to respect the clear
spaces indicated to the right. Please do not allow
anything to encroach into these spaces.
CLEAR SPACE
For all IMG Academies print applications
(collateral, ads, etc.) in which the logo is used,
text, photos and other logos must respect the clear
space indicated to the right. The clear space on all
four sides of the logo is the height of the capital ‘M’
in ‘IMG.’
The logo’s clear space is directly proportional
to the specific size of the logo being used.
How small is too small
All IMG Academies logos have a minimum
size requirement of 3/8" (9.5 mm) in height as
measured from the baseline of the logotype to its
cap height. Note this is a minimum size.
The logo should be reproduced consistently, at
regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently
present a strong, recognizable brand identity.
MINIMUM SIZE REQUIREMENTS
3/8" (9.5 mm) 3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
Section 1.1
7

© 2010 IMG Worldwide, Inc. I Select photography by Getty Images, Inc.
IMG Academies Visual Identity
Alignment
Keep our logos in line
The preferred text alignment is at the rightmost
vertical (outer edge) of the capital ‘G’ in
the IMG Academies logo. The serif of that capital
‘G’ should hang right beyond alignment. The
preferred logo position on the page is the bottomright
corner (see example).
rise to the next level
Alternate text alignment in advertising and
collateral Many is of the the left-most world’s best vertical professional (outer edge) athletes including
of the Maria capital Sharapova, ‘I’ in the IMG Paula Academies Creamer, Freddy logo. Adu, Joey Votto
The serifs and Luol of that Deng capital train ‘I’ at should IMG Academies. hang left But you don’t have to
beyond be alignment. a professional athlete to take advantage of our world-class
training and education.
Be mindful to respect the logo clear space when
aligning Whatever logos. your aspirations, IMG Academies can help you
become a champion in sport and life. Please call 800.872.6425
or visit imgacademies.com for more information.
CORRECT LOGO ALIGNMENT AND CLEAR-SPACE EXAMPLE
IMG Academies — the world’s largest, most prestigious multi-sport training institution
RISE TO THE NEXT LEVEL
IMG Bollettieri Tennis Academy
IMG Leadbetter Golf Academy
Evert Tennis Academy (Boca Raton, FL)
IMG Baseball Academy
IMG Basketball Academy
IMG Performance Institute
IMG Soccer Academy
IMG Swimming Academy
IMG Academies — the world’s largest, most prestigious multi-sport training institution
For more than 30 years, IMG Academies has served as the
IMG Bollettieri Tennis Academy
training home of some of the world’s top athletes, including
IMG Leadbetter Golf Academy
Maria Sharapova, Jozy Altidore, Paula Creamer and more. From
our full-time residency program to our weekend and weekly
Evert Tennis Academy (Boca Raton, FL)
camps available year round, IMG Academies continues to serve IMG Baseball Academy
as the global authority on athletic and character development.
IMG Basketball Academy
Regardless of your age or ability, IMG Academies has a program
IMG Performance Institute (IPI)
to help you reach your potential. Spend time at IMG Academies
and rise to the next level!
IMG Soccer Academy
IMG Football Academy
Please call 800.872.6425 or visit imgacademies.com for
more information.
IMG Lacrosse Academy
IMG LOGO ALIGNMENT
NOTE example illustrates logo aligned
to page’s margins when aligning to copy
or images isn’t applicable
© 2009 IMG Worldwide, Inc. I Select photography by Getty Images, Inc.
If applicable, align copy or
images to the dotted lines
indicated at right.
actual size
IMG Academies Ad
Section 1.1
8

IMG Academies Visual Identity
IMG Academies endorsed brand lock-up
When IMG Academies is partnered to another
brand such as the University of South Florida that
falls under the IMG Academies umbrella, we refer
to this as an endorsed brand.
See example to the right of a proper IMG
Academy endorsed brand lock-up.
PRIMARY LOCK-UP ELEMENTS
IMGA Logo
Endorsed Brand Logo
Separating Rule
Section 1.1
9

IMG Academies Ascenders
IMG Ascenders symbol
A secondary symbol
The IMG Ascenders may be used as a secondary
graphic treatment, providing it appears in
combination with the IMG Academies logo
on any given application or environment.
The secondary graphic treatment is intended to
reinforce the IMG Academies brand and to create
visual interest on applications that are light on
content — in effect, it should be the primary
visual element.
The following basic guidelines are intended to
assist in maintaining the spirit and gestural
quality of the IMG Ascenders when it is utilized
in this context.
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
IMG ASCENDERS ORIGIN
IMG Ascenders in logo
IMG Ascenders standalone symbol
NOTE see pg 66 for correct
trademark usage.
Section 1.2
10

IMG Academies Ascenders
Color usage
The IMG Ascenders can be reproduced in the
following color palette:
PANTONE ® Cool Gray 5 (solid and reversed in white)
PANTONE ® 2935 IMG Blue (reversed in white only)
Black (reversed in white only)
WHITE BACKGROUND COLOR USAGE
White
C M Y K
0 0 0 100
R G B
255 255 255
APPROVED COLOR BACKGROUND USAGE
Grey
C M Y K
0 0 1 29
R G B
190 192 191
Please follow same rules as outlined on pgs 5–6 for
usage on non-solid backgrounds.
Other solid backgrounds can be used with
approval by IMG Creative.
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Black
C M Y K
0 0 0 100
R G B
0 0 0
Section 1.2
11

IMG Academies Ascenders
Color usage DON’TS
What not to do
Do not apply the following treatments to the
IMG Ascenders.
ON A WHITE BACKGROUND...
NEVER use IMG blue
on any background.
WHEN USING COLOR BACKGROUNDS...
NEVER use two
colors.
NEVER use black on a
white background.
NEVER use a
background pattern
that violates the
clear space.
NEVER use any color
that isn’t part of the
brand color palette.
NEVER use tints of
any color.
NEVER crop or use
IMG Ascenders as a
background element.
NEVER use outlines.
NEVER add a
drop shadow or
an outer glow.
Section 1.2
12

IMG Academies Ascenders
Clear space and minimum size
Let our symbol breathe
In order for the IMG Ascenders to have the
most impact, it is important to respect the clear
spaces indicated. Please do not allow anything
to encroach into the spaces indicated in the
examples on the right.
For all applications (collateral, ads, etc.) in which
the IMG Ascenders are used, text, photos and
other logos must respect the clear space. The
clear space on all four sides of the symbol is the
width of the symbol, the horizontal distance from
the upper-left point (top) to the right-most corner
angle (see diagrams).
CLEAR SPACE
The symbol’s clear
space is directly
proportional to the
specific size of the
symbol being used.
How small is too small
The IMG Ascenders have a minimum size
requirement of 3/8" (9.5 mm) in height as
measured from the baseline point to its cap
height. Note this is a minimum size.
The symbol should be reproduced consistently, at
regular sizes on specific elements that will be part
of a series (print ads, sell sheets, brochures, etc.),
to preserve legibility and consistently present a
strong, recognizable brand identity.
MINIMUM SIZE REQUIREMENTS
3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
Section 1.2
13

IMG Academies Ascenders
Alignment
Walk the line
When using the IMG Ascenders, it is preferred
that copy align with the upper-left edge or
the right-most edge. In instances when this
is not possible, align right or left edge with
page margin.
CORRECT ALIGNMENT AND CLEAR SPACE EXAMPLE
IMG ASCENDERS STANDALONE PAGE ALIGNMENT
Align copy or images to the dotted
lines indicated to right.
IMG ASCENDERS ALIGNMENT WITH COPY
Proper Alignment
for copy in PowerPoint or other documents
actual size
IMG Baseball Academy PowerPoint presentation slide
Align top of copy to the dotted line indicated above, making sure the copy is not
violating clear-space requirement of red dotted circle. See previous page for
correct clear space.
Section 1.2
14

IMG Academies Typography
IMG typography — Din
Say it with type
The font family used in all IMG print, electronic
and broadcast media communications is Din.
Din is a crisp sans serif font with a clean, unique
contemporary presence. Its letter-styling is fresh
and welcoming, as well as timeless and familiar.
It is well-balanced proportionally to offer
telegraphic reads in both upper- and lowercases.
» The primary weight is Regular, but four Roman
(non-italic) font weights are acceptable: Light,
Regular, Medium and Bold.
» All body copy in printed materials should be
set in Din Regular upper-/lowercase with a
minimum size of 10pt.
» Italics may be used in special grammatical
instances only, never in headlines, subheads
or body copy.
» All legal type should be set in Din Regular
upper-/lowercase 7pt.
» All instances of the ‘@’ symbol should be set
in Arial, while the rest of the text remains Din.
To install the Din font family on your computer,
please go to http://imgbrandmanagement.
DIN LIGHT 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
DIN REGULAR 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
DIN MEDIUM 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
DIN BOLD 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
Section 1.3
15

IMG Academies Typography
IMG alternate typography — Arial
No Din
Every effort should be made to utilize the Din
font family as the IMG brand typeface. If Din is
not available in a particular program, use Arial
Regular and Arial Bold as a substitute font. Using
Arial should be a last resort. All Din typeface
rules apply.
The only exception is when using the ‘@’ symbol.
In this case the Arial font should always be used
for the symbol only, even if the rest of the text
is set in Din.
To install the Din font family on your computer,
please go to http://imgbrandmanagement.
ARIAL REGULAR 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
ARIAL BOLD 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
Section 1.3
16

IMG Academies Brands

IMG Academies Brands
IMG Academies brand endorsements overview
The IMG Academies brand consists of many different
academies. It is important to reinforce to consumers and
the marketplace that these assets are linked to IMG. This
connection shows leadership, ownership and strengthens
the IMG Academies brand, both visually and contextually.
Section 2
17

IMG Academies Brands
IMG Academies brands
IMG Academies endorsed brands now exist
without the IMG Academies logo.
IMG ACADEMIES BRANDS (PRIMARY LOGOS)
Sample applications to business cards and letterhead
for these endorsed brands are shown on pages 66-67.
NOTE IMG Academies brands ARE NO LONGER
locked up with the IMG Academies logo because
IMG now exists in each academies name
Please refer to Dos and Dont’s on page 64-68
NOTE the consistent usage of stacked lock-ups when displayed as a group
Section 2
18

IMG Academies Brands - IMG Bollettieri Tennis Academy
IMG Bollettieri Tennis Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (Lock-up) LOGO
SECONDARY (GRAPHIC) LOGO
Graphic logos are to be used only in
approved instances.
When all of the academy logos appear on one
document /environment, the text lock-ups (the
primary logos) must be used.
NOTE there is only one lock-up option for this
academy. Make sure to be consistent when
any other academy logos appear together as a
group. DO NOT alternate usage options between
academies.
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
Section 2
19

IMG Academies Brands - IMG Bollettieri Tennis Academy
Color palette
The IMG Bollettieri Tennis Academy logo and lockup
can only be reproduced in the following color
palettes:
Please see pg 66 for color usage DON’TS
Lock-up PALETTE
Black IMG Blue
C M Y K
0 0 0 100
R G B
0 0 0
GRAPHIC LOGO PALETTE
Black
Gold
C M Y K
5 20 95 0
R G B
243 199 39
IMG Blue
NOTE the graphic logo can only be reprouduced as a one color
logo in either black or white (see next page)
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Section 2
20

IMG Academies Brands - IMG Bollettieri Tennis Academy
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Bolletieri Tennis Academy can be only
reproduced in the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
Section 2
21

IMG Academies Brands - IMG Bollettieri Tennis Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Bollettieri Tennis Academy
marks to have the most impact, it is important
to respect the clear spaces indicated. Please do
not allow anything to encroach into the spaces
indicated in the examples on the right.
For all applications (collateral, ads, etc.) in which
the IMG Bollettieri Tennis Academy marks are
used, text, photos and other logos must respect
the clear space. For both marks, the clear space
on all four sides of the symbol is the width of the
word ‘IMG’ in the marks (see diagrams).
CLEAR SPACE
The symbol’s clear space is directly proportional
to the specific size of the symbol being used.
How small is too small
The IMG Bollettieri Tennis Academy lock-up logo
has a minimum size requirement of .3” (7.62 mm)
in height as measured from the baseline point to
its cap height. Note this is a minimum size.
The IMG Bollettieri Tennis Academy graphic
logo has a minimum size requirement of .375"
(9.525 mm) in height as measured from the
baseline point to its cap height. Note this is a
minimum size.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.375"
(9.525 mm)
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
The above measurements are the smallest usage size allowable for each mark.
Section 2
22

IMG Academies Brands - IMG Bollettieri Tennis Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘S’ in the IMG
Bollettieri Tennis Academy marks.
Alternate text alignment in advertising and
collateral is the left-most vertical (outer edge)
of the capital ‘B’ of the IMG Bollettieri Tennis
Academy marks.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Be mindful to respect the logo clear space when
aligning logos.
Section 2
23

IMG Academies Brands - IMG Leadbetter Golf Academy
IMG Leadbetter Golf Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
NOTE only the lock-up logos for IMG Performance Institute.
There is no graphic logo.
NOTE there is only one lock-up option for this
academy. Make sure to be consistent when
any other academy logos appear together as a
group. DO NOT alternate usage options between
academies.
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
Section 2
24

IMG Academies Brands - IMG Leadbetter Golf Academy
Color palette
The IMG Leadbetter Golf Academy logo and lock-up
can only be reproduced in the following color palettes:
Lock-up PALETTE
Black IMG Blue
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Section 2
25

IMG Academies Brands - IMG Leadbetter Golf Academy
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Leadbetter Golf Academy can be only
reproduced in the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
Light BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Section 2
26

IMG Academies Brands - IMG Leadbetter Golf Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Leadbetter Golf Academy
marks to have the most impact, it is important
to respect the clear spaces indicated. Please do
not allow anything to encroach into the spaces
indicated in the examples on the right.
For all applications (collateral, ads, etc.) in which
the IMG Leadbetter Golf Academy marks are
used, text, photos and other logos must respect
the clear space. For both marks, the clear space
on all four sides of the symbol is the width of the
word ‘IMG’ in the marks (see diagrams).
CLEAR SPACE
The symbol’s clear space is directly proportional to the
specific size of the symbol being used.
How small is too small
The IMG Leadbetter Golf Academy lock-up logo
has a minimum size requirement of .3” (7.62 mm)
in height as measured from the baseline point to
its cap height. Note this is a minimum size.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.3” (7.62mm) is the smallest usage size allowable.
Section 2
27

IMG Academies Brands - IMG Leadbetter Golf Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘F’ in the
IMG Leadbetter Golf Academy marks.
Alternate text alignment in advertising and collateral
is the left-most vertical (outer edge) of the capital ‘L’
in the IMG Leadbetter Golf Academy marks.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Be mindful to respect the logo clear space when
aligning logos.
Section 2
28

IMG Academies Brands - IMG Soccer Academy
IMG Soccer Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
SECONDARY (GRAPHIC) LOGO
Graphic logos are to be used only in
approved instances.
When all of the academy logos appear on one
document /environment, the text lock-ups (the
primary logos) must be used.
ALTERNATE (LOCK-UP) LOGO
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
NOTE the two lock-up options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
Section 2
29

IMG Academies Brands - IMG Soccer Academy
Color palette
The IMG Soccer Academy logo and lock-up can
only be reproduced in the following color palettes:
Lock-up PALETTE
Black IMG Blue
GRAPHIC LOGO PALETTE
Black
Gold
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
C M Y K
5 20 95 0
R G B
243 199 39
White
IMG Blue
IMG Blue
C M Y K
0 0 0 0
R G B
255 255 255
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
NOTE the graphic logo can only be reprouduced as a one color
logo in either black or white (see next page)
Section 2
30

IMG Academies Brands - IMG Soccer Academy
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Soccer Academy can be only reproduced in
the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)*
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
*NOTE one color (black) IMG Soccer Academy logo is different
then the one color (white) version. Please make sure to
use the correct logo.
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
*Note difference
Section 2
31

IMG Academies Brands - IMG Soccer Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Soccer Academy marks to
have the most impact, it is important to respect
the clear spaces indicated. Please do not allow
anything to encroach into the spaces indicated in
the examples on the right.
CLEAR SPACE
For all applications (collateral, ads, etc.) in which
the IMG Soccer Academy marks are used, text,
photos and other logos must respect the clear
space. For both marks, the clear space on all four
sides of the symbol is the width of the word ‘IMG’
in the marks (see diagrams).
How small is too small
The IMG Soccer Academy stacked lock-up logo
has a minimum size requirement of .3” (7.62 mm).
The single line lock-up logo has a minimum
size requirement of .08” (2.24mm) in height as
measured from their baseline points to their cap
heights. Note these are minimum sizes.
The IMG Soccer Academy graphic logo has a
minimum size requirement of 1” (25.4 mm) in
height as measured from the baseline point to its
cap height. Note this is a minimum size.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
The symbol’s clear space is directly proportional to the specific size of the symbol being used.
MINIMUM SIZE REQUIREMENTS
.3” (7.62 mm)
1" (25.4 mm)
.08" (2.24 mm)
The above measurements are the smallest usage size allowable for each mark.
Section 2
32

IMG Academies Brands - IMG Soccer Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the ‘shield’ in the IMG
Soccer Acdemy logo and of the capital ‘Y’ in the
lock-ups.
Alternate text alignment in advertising and
collateral is the left-most vertical (outer edge)
of the ‘shield’ or the capital ‘I’ of the lock-ups in
the IMG Soccer Academy marks.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Be mindful to respect the logo clear space
when aligning logos.
Section 2
33

IMG Academies Brands - IMG Baseball Academy
IMG Baseball Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
SECONDARY (GRAPHIC) LOGO
Graphic logos are to be used only in
approved instances.
When all of the academy logos appear on one
document /environment, the text lock-ups (the
primary logos) must be used.
ALTERNATE (LOCK-UP) LOGO
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
NOTE the two lock-up options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
Section 2
34

IMG Academies Brands - IMG Baseball Academy
Color palette
The IMG Soccer Academy logo and lock-up can
only be reproduced in the following color palettes:
Lock-up PALETTE
Black IMG Blue
LOGO PALETTE
Black
IMG Blue
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
White
Green
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
C M Y K
0 0 0 0
R G B
255 255 255
Red
C M Y K
0 90 86 0
R G B
239 65 53
C M Y K
81 4 81 0
R G B
0 171 103
NOTE the graphic logo can
only be reprouduced as a
one color logo in either black
or white (see next page)
Section 2
35

IMG Academies Brands - IMG Baseball Academy
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Baseball Academy can be only reproduced in
the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)*
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
*NOTE one color (black) IMG Baseball Academy logo is
different then the one color (white) version. Please make
sure to use the correct logo.
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
*Note difference
Section 2
36

IMG Academies Brands - IMG Baseball Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Baseball Academy marks to
have the most impact, it is important to respect
the clear spaces indicated. Please do not allow
anything to encroach into the spaces indicated in the
examples on the right.
CLEAR SPACE
For all applications (collateral, ads, etc.) in which the
IMG Soccer Academy marks are used, text, photos
and other logos must respect the clear space. For
the logo, the clear space on all four sides of the
symbol is half the diameter of the baseball
(see diagram). For the lock-ups, its the width of the
word ‘IMG’ in the marks (see diagrams).
How small is too small
The IMG Baseball Academy stacked lock-up has
a minimum size requirement of .3” (7.62 mm).
The single line lock-up logo has a minimum
size requirement of .08” (2.24mm) in height as
measured from their baseline points to their cap
heights. Note these are minimum sizes.
The IMG Baseball Academy graphic logo has a
minimum size requirement of 1” (25.4 mm) in height
as measured from the baseline point to its cap
height. Note this is a minimum size.
The symbol’s clear space is directly proportional to the
specific size of the symbol being used.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.08" (2.24 mm)
1" (25.4 mm)
These marks should be reproduced consistently, at
regular sizes on specific elements that will be part
of a series (print ads, sell sheets, brochures, etc.), to
preserve legibility and consistently present a strong,
recognizable brand identity.
The above measurements are the smallest usage size allowable for each mark.
Section 2
37

IMG Academies Brands - IMG Baseball Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the lowercase ‘l’ in the
IMG Baseball Academy graphic logo and of the
capital ‘L’ or ‘Y’ in the lock-ups.
Alternate text alignment in advertising and
collateral is the left-most vertical (outer edge)
of the capital ‘B’ in the IMG Baseball Academy
logo or of the capital ‘I’ in the IMG Baseball
Academy text lock-ups.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Be mindful to respect the logo clear space
when aligning logos.
Section 2
38

IMG Academies Brands - IMG Basketball Academy
IMG Basketball Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
NOTE only the lock-up logos for IMG Performance Institute.
There is no graphic logo.
Section 2
ALTERNATE (LOCK-UP) LOGO
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
NOTE the two lock-up options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
Section 2
39

IMG Academies Brands - IMG Basketball Academy
Color palette
The IMG Basketball Academy logo and lock-up can
only be reproduced in the following color palettes:
Lock-up & GRAPHIC LOGO PALETTE
Black
Please see pg 58 for color usage DONTS
C M Y K
0 0 0 100
R G B
0 0 0
IMG Blue
Section 2
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Section 2
40

IMG Academies Brands - IMG Basketball Academy
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Basketball Academy can be only reproduced
in the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Section 2
Light BG
Section 2
41

IMG Academies Brands - IMG Basketball Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Basketball Academy marks
to have the most impact, it is important to respect
the clear spaces indicated. Please do not allow
anything to encroach into the spaces indicated in
the examples on the right.
CLEAR SPACE
For all applications (collateral, ads, etc.) in which
the IMG Basketball Academy marks are used,
text, photos and other logos must respect the
clear space. For both marks, the clear space on
all four sides of the symbol is the width of the
word ‘IMG’ in the marks (see diagrams). Section 2
How small is too small
The IMG Basketball Academy stacked lock-up
logo has a minimum size requirement of .3”
(7.62 mm). The single line lock-up logo has a
minimum size requirement of .08” (2.24mm) in
height as measured from their baseline points to
their cap heights. Note these are minimum sizes.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
The symbol’s clear space is directly proportional to the specific size
of the symbol being used.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.08" (2.24 mm)
The above measurements are the smallest usage size allowable for each mark.
Section 2
42

IMG Academies Brands - IMG Basketball Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘L’ or ‘Y’ in the
IMG Basketball Academy marks.
Be mindful to respect the logo clear space when
aligning logos.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Section 2
Section 2
43

IMG Academies Brands - IMG Performance Institute
IMG Performance Institute
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
When all of the academy logos appear on one
document /environment, the text lock-ups (the
primary logos) must be used.
NOTE only the lock-up logos for IMG Performance Institute.
There is no graphic logo.
ALTERNATE (LOCK-UP) LOGO
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
NOTE the two lock-up options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
Section 2
44

IMG Academies Brands - IMG Performance Institute
Color palette
The IMG Performance Institute lock-ups can only
be reproduced in the following color palettes:
Lock-up PALETTE
IMG BlackBlue
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Section 2
45

IMG Academies Brands - IMG Performance Institute
Solid color usage
On white backgrounds, please use the lock-up in
color palette on the right.
When using on non-white backgrounds, the
IMG Performance Institute can be only
reproduced in the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
Section 2
46

IMG Academies Brands - IMG Performance Institute
Clear space and minimum size
Let our symbol breathe
In order for the IMG Performance Institute lockups
to have the most impact, it is important to
respect the clear spaces indicated. Please do
not allow anything to encroach into the spaces
indicated in the examples on the right.
For all applications (collateral, ads, etc.) in which
the IMG Performance Institute lock-ups are used,
text, photos and other logos must respect the
clear space. For both lock-ups, the clear space
on all four sides of the symbol is the width of the
word ‘IMG’ in the marks (see diagrams).
CLEAR SPACE
The symbol’s clear space is directly proportional to the specific size of the symbol being used.
How small is too small
The IMG Performance Institute stacked lock-up
has a minimum size requirement of .3” (7.62 mm)
The single line lock-up logo has a minimum
size requirement of .08” (2.24mm) in height as
measured from their baseline points to their cap
heights. Note these are minimum sizes.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
MINIMUM SIZE REQUIREMENTS
.3" (7.62mm) .08" (2.24 mm)
The above measurements are the smallest usage size allowable for each mark.
Section 2
47

IMG Academies Brands - IMG Performance Institute
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘E’ in the
IMG Perfromance Institute lock-ups.
CORRECT LOGO ALIGNMENT
Alternate text alignment in advertising and
collateral is the left-most vertical (outer edge)
of the capital ‘I’ in the IMG Performance Institute
lock-ups.
Be mindful to respect the logo clear space
when aligning logos.
Align copy or images to the dotted lines indicated at right.
Align logo to page’s margins when aligning to copy or images isn’t applicable
Section 2
48

IMG Academies Brands - IMG Madden Football Academy
IMG Madden Football Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
SECONDARY (GRAPHIC) LOGO
Graphic logos are to be used only in
approved instances.
When all of the academy logos appear on one
document /environment, the text lock-ups (the
primary logos) must be used.
NOTE there is only one lock-up option for this
academy. Make sure to be consistent when
any other academy logos appear together as a
group. DO NOT alternate usage options between
academies.
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
Section 2
49

IMG Academies Brands - IMG Madden Football Academy
Color palette
The IMG Madden Football Academy lock-ups can
only be reproduced in the following color palettes:
Lock-up & GRAPHIC LOGO PALETTE
Black
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
NOTE the graphic logo can only be reprouduced as a one color
logo in either black or white (see next page)
Section 2
50

IMG Academies Brands - IMG Madden Football Academy
Solid color usage
On white backgrounds, please use the lock-up in
color palette on the right.
When using on non-white backgrounds, the
IMG Madden Football Academy can be only
reproduced in the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
Section 2
51

IMG Academies Brands - IMG Madden Football Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Madden Football Academy
lock-ups to have the most impact, it is important
to respect the clear spaces indicated. Please do
not allow anything to encroach into the spaces
indicated in the examples on the right.
For all applications (collateral, ads, etc.) in which
the IMG Madden Football Academy lock-ups are
used, text, photos and other logos must respect
the clear space. For both lock-ups, the clear
space on all four sides of the symbol is the width
of the word ‘IMG’ in the marks (see diagrams).
How small is too small
The IMG Madden Football Academy stacked
lock-up has a minimum size requirement of
.3” (7.62 mm) in height as measured from their
baseline points to their cap heights. Note this
is a minimum size.
The IMG Madden Football Academy graphic
logo has a minimum size requirement of .62”
(15.75 mm) in height as measured from the
baseline point to its cap height. Note this is
a minimum size.
CLEAR SPACE
The symbol’s clear space is directly proportional to the
specific size of the symbol being used.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.62" (15.75 mm)
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
The above measurements are the smallest usage size allowable for each mark.
Section 2
52

IMG Academies Brands - IMG Madden Football Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘L’ the
IMG Madden Football Academy marks.
Alternate text alignment in advertising and
collateral is the left-most vertical (outer edge) of
the of the capital ‘I’ in the lock-up and the ‘player
silhouette’ in the graphic logo.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Be mindful to respect the logo clear space
when aligning logos.
Section 2
53

IMG Academies Brands - IMG Lacrosse Academy
IMG Lacrosse Academy
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
NOTE only the lock-up logos for IMG Performance Institute.
There is no graphic logo.
ALTERNATE (LOCK-UP) LOGO
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
NOTE the two lock-up options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
Section 2
54

IMG Academies Brands - IMG Lacrosse Academy
Color palette
The IMG Lacrosse Academy logo and lock-up can
only be reproduced in the following color palettes:
Lock-up & GRAPHIC LOGO PALETTE
Black
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Section 2
55

IMG Academies Brands - IMG Lacrosse Academy
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Lacrosse Academy can be only reproduced in
the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON - WHITE BACKGROUND USAGE
Dark BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
Section 2
56

IMG Academies Brands - IMG Lacrosse Academy
Clear space and minimum size
Let our symbol breathe
In order for the IMG Lacrosse Academy marks to
have the most impact, it is important to respect
the clear spaces indicated. Please do not allow
anything to encroach into the spaces indicated in
the examples on the right.
CLEAR SPACE
For all applications (collateral, ads, etc.) in which
the IMG Lacrosse Academy marks are used, text,
photos and other logos must respect the clear
space. For both marks, the clear space on all four
sides of the symbol is the width of the word ‘IMG’
in the marks (see diagrams).
How small is too small
The IMG Lacrosse Academy stacked lock-up logo
has a minimum size requirement of .3” (7.62 mm).
The single line lock-up logo has a minimum
size requirement of .08” (2.24mm) in height as
measured from their baseline points to their cap
heights. Note these are minimum sizes.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
The symbol’s clear space is directly proportional to the specific size
of the symbol being used.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.08" (2.24 mm)
The above measurements are the smallest usage size allowable for each mark.
Section 2
57

IMG Academies Brands - IMG Lacrosse Academy
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘E’ or ‘Y’ in the
IMG Basketball Academy marks.
Be mindful to respect the logo clear space when
aligning logos.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Section 2
58

IMG Academies Brands - IMG Pendleton School
IMG Pendleton School
Each of the IMG Academies have text lock-ups
that should be used as the primary logo.
PRIMARY (LOCK-UP) LOGO
NOTE only the lock-up logos for IMG Performance Institute.
There is no graphic logo.
ALTERNATE (LOCK-UP) LOGO
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
NOTE the two lock-up options of the above logos,
stacked (top) and single line (bottom). Use the
appropriate option that best fits the document /
environment it is being used. Usage of the
stacked lock-up logo is the preferred.
Make sure to be consistent when any other
academy logos appear together as a group.
DO NOT alternate usage options between
academies.
Section 2
59

IMG Academies Brands - IMG Pendleton School
Color palette
The IMG Pendleton School logo and lock-up can
only be reproduced in the following color palettes:
Lock-up & GRAPHIC LOGO PALETTE
Black
Please see pg 66 for color usage DON’TS
C M Y K
0 0 0 100
R G B
0 0 0
IMG Blue
PANTONE ® 2935
C M Y K
100 52 0 0
R G B
0 118 192
Section 2
60

IMG Academies Brands - IMG Pendleton School
Solid color usage
On white backgrounds, please use the full color
logo and the lock-up in color palette on the right.
When using on non-white backgrounds, the
IMG Pendleton School can be only reproduced in
the following color palette:
White (on dark solid color backgrounds other than white)
Black (on lighter solid color backgrounds or when using white
reversed logo is not legible)
SOLID WHITE BACKGROUND COLOR USAGE
SOLID NON-WHITE BACKGROUND USAGE
Dark BG
Please see pgs 60–61 for usage on
non-solid backgrounds
Light BG
Section 2
61

IMG Academies Brands - IMG Pendleton School
Clear space and minimum size
Let our symbol breathe
In order for the IMG Pendleton School marks to
have the most impact, it is important to respect
the clear spaces indicated. Please do not allow
anything to encroach into the spaces indicated in
the examples on the right.
CLEAR SPACE
For all applications (collateral, ads, etc.) in which
the IMG Pendleton School marks are used, text,
photos and other logos must respect the clear
space. For both marks, the clear space on all four
sides of the symbol is the width of the word ‘IMG’
in the marks (see diagrams).
How small is too small
The IMG Pendleton School stacked lock-up logo
has a minimum size requirement of .3” (7.62 mm).
The single line lock-up logo has a minimum
size requirement of .08” (2.24mm) in height as
measured from their baseline points to their cap
heights. Note these are minimum sizes.
These marks should be reproduced consistently,
at regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently present
a strong, recognizable brand identity.
The symbol’s clear space is directly proportional to the specific size
of the symbol being used.
MINIMUM SIZE REQUIREMENTS
.3" (7.62 mm)
.08" (2.24 mm)
The above measurements are the smallest usage size allowable for each mark.
Section 2
62

IMG Academies Brands - IMG Pendleton School
Alignment
Keep our logos in line
The preferred text alignment is at the right-most
vertical (outer edge) of the capital ‘E’ or ‘Y’ in the
IMG Basketball Academy marks.
Be mindful to respect the logo clear space when
aligning logos.
CORRECT LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
Align logo to page’s margins when
aligning to copy or images isn’t
applicable
Section 2
63

IMG Academies
Global Lock-up Standards

IMG Academies Global Lock-up Standards
IMG Academy lock-up DON’TS
What not to do
Do not alter any IMG Acedemy lock-ups in
any way.
INCORRECT USAGE EXAMPLES
NEVER rearrange any
of the components
within the lock-up.
Please apply these rules (where applicable) to the
all IMG Academy lock-ups.
NEVER change any
of the weights of the
components within
the lock-up.
IMG
NEVER change the
size of any of the
components within
the lock-up. Keep
proportions of original
when re-sizing.
NEVER attempt to
recreate or change the
typeface of the lock-up.
IMG
PERFORMANCE
INSTITUTE
Section 3.1
64

IMG Academies Global Lock-up Standards
IMG Academy graphic logo DON’TS
What not to do
Do not alter any IMG Acedemy graphic logos in
any way.
INCORRECT USAGE EXAMPLES
NEVER use any player
silhouette alone.
Please apply these rules (where applicable) to the
all IMG Academy logos.
NEVER rearrange any
of the components
within the logo.
NEVER change the
size of any of the
components within the
logo. Keep proportions
of original when resizing.
NEVER attempt to
recreate or change the
typeface of the logo.
IMG
MADDEN FOOTBALL
ACADEMY
Section 3.1
65

IMG Academies Global Lock-up Standards
Color usage DON’TS
What not to do
Do not apply the following treatments to the
IMG Academy marks.
Please apply these rules (where applicable) to the
all IMG Academy logos and lock-ups.
ON A WHITE BACKGROUND...
NEVER use any color
that isn’t part of the
brand color palette.
(where applicable)
NEVER use a one color
version other than
black or white.
WHEN USING COLOR BACKGROUNDS...
NEVER use a blue
logo on a black
background or any
color that isn’t part
of the brand color
palette.
NEVER use tints of
any color on any
background.
NEVER use a
background pattern
that violates the
clear space.
NEVER use two colors
on any background.
NEVER use outlines on
any background.
NEVER use
two colors other
than ones allowed.
NEVER add a
drop shadow or
an outer glow.
Section 3.1
66

IMG Academies Global Lock-up Standards
Lock-up usage on non-solid backgrounds DON’TS
INCORRECT USAGE ON PHOTOGRAPHY
INCORRECT USAGE ON GRADIENTS
actual size
actual size
Incorrect gradient usage; color transitions are
happening behind logos.
Incorrect color photography usage;
photo causes logo to be illegible.
Incorrect black-and-white photography
usage; light area causes logo to be illegible.
Consider using the black logo here.
It is important to consider how busy the photograph is before applying
the logo. Make sure there is sufficient clear space so that nothing
impedes the legibility of the logo (see examples above).
On gradients, make sure that color transitions are not
happening behind the logo, as this can make the logo
illegible (see examples above).
Section 3.1
67

IMG Academies Global Lock-up Standards
Graphic logo usage on non-solid backgrounds DON’TS
INCORRECT USAGE ON PHOTOGRAPHY
INCORRECT USAGE ON GRADIENTS
actual size
actual size
Incorrect gradient usage; color transitions are
happening behind logos.
Incorrect color photography usage;
photo causes logo to be illegible.
Incorrect black-and-white photography
usage; light area causes logo to be illegible.
Consider using the black logo here.
It is important to consider how busy the photograph is before applying
the logo. Make sure there is sufficient clear space so that nothing
impedes the legibility of the logo (see examples above).
On gradients, make sure that color transitions are not
happening behind the logo, as this can make the logo
illegible (see examples above).
Section 3.1
68

IMG Academies Global Lock-up Standards
IMG Academies joint ventures/licensed properties
A select number of approved joint ventures or
licensed projects will require tagging another
name/logo with an “at IMG Academies” graphic
as shown in the examples to the right. The
horizontal ‘endorser logo’ should be used in IMG
Blue (2935 when adding to or being created within
other logos whenever possible). Black is also
acceptable, as well any complimentary color that
is used within the primary joint venture logo. The
horizontal “endorser logo’ must be positioned
and placed at a size that offers clear visibility.
IMG Academies Joint ventures/LICENSED PROPERTIES
The Wellness Spa
A joint venture underwritten by Cay Club for
a wellness spa on-site at IMG Academies.
Section 3.1
69

IMG Academies
Naming and Trademark
Standards

IMG Academies Naming and Trademark Standards
IMG Academies name and logo trademark usage
In order to maintain brand consistency, it is
important that the IMG Academies name be
used appropriately in text. It is also important to
retain proper trademark designation to uphold
trademark laws.
BRAND-NAME USAGE IN TEXT
The name IMG Academies should be
used when referencing the company.
Just as our logo should not be
altered, our name should also remain
unchanged.
» Correct use of the IMG Academies is
“IMG” in all caps and “Academies”
initial capped.
TRADEMARK DESIGNATION
The appropriate trademark designation
must be used at the first mention of
the IMG Academies name in text and at
the most prominent use of the brand
name in a printed document.
A trademark registration symbol ®
must always appear after the IMG
Academies name, and a trademark
notice must always appear with the
Ascenders symbol. The ® and are
included with the logo artwork and are
set in the Din font.
Section 3.2
70

IMG Academies Naming and Trademark Standards
Naming and trademark standards
NAMING
Naming reaches across most organizations in the
company and touches both clients and employees.
It includes names for events, products, internal
programs and systems. IMG names and marks
are presented and marketed across all brand
touchpoints. Because our names and marks have
such a pervasive reach, it is critical to develop and
use them consistently with the IMG brand strategy.
The Marketing Team is here to help you develop
strategically sound names and marks that make
good business sense for both IMG and our clients.
Please go to http://imgbrandmanagement for
further details.
TRADEMARKS AND COPYRIGHTS
A trademark is a word, name, logo or other ‘device’ (which can include, among other
things, color, sound or product configuration) that identifies a company’s products or
services and distinguishes them from others. A trademark may consist of a name only,
a design only or a combination of elements.
While trademark rights may be acquired simply by using a mark on or in connection
with goods or services, IMG generally will apply to register the mark with the United
States Patent and Trademark Office (USPTO) to achieve maximum protection.
Significantly, US law allows an ‘intent-to-use application’ to be filed before a trademark
is used, and doing so is the preferred practice (to avoid, among other things, third
parties filing applications for the same or similar name after announcement of a new
brand, but before use). A name that is ‘merely descriptive’ may not be immediately
protectable as a trademark (even with an application filed), so it is important to get
appropriate input if a mark is viewed as significant and proprietary but potentially
lacking a high level of distinctiveness.
Copyright protects ‘original works reduced to tangible form,’ which basically means
any writings or designs put on paper, web sites or other material. Significantly, the
design element of a mark may be subject to both trademark and copyright protection.
The Trademark Group will also help determine whether to pursue registration with
the Copyright Office (in addition to trademark registration with the USPTO). If someone
other than an IMG employee develops any material, it is extremely important to address
the issue of ownership of copyright rights.
Unlike patent or copyright rights, which have a limited term, trademark rights continue
indefinitely as long as the mark is not abandoned (through lack of use) or permitted
to lose its trademark significance and become a generic term. Trademark rights can
be lost if a term becomes generic (e.g., escalator, cellophane, thermos, gold card and
yo-yo all once were valuable trademarks), and thus it is important that IMG and its
licensees use trademarks consistently and correctly.
Please refer to http://imgbrandmanagement for further details on the trademark process.
Section 3.2
71

Contact information
For all brand approval and requests, please contact the
following IMG staff:
For all internal and external communication requests,
please contact:
IMG MARKETING
Christina Scott
Senior Brand Manager
IMG Marketing
e christina.scott@imgworld.com
p 212 774 4462
IMG ACADEMIES
Reece Nanfito
Director of Marketing
IMG Academies
e reece.nanfito@imgworld.com
p 941 739 7306
USA /AMERICAS & EUROPE/ASIA
Jim Gallagher
Senior Vice President
IMG Corporate Communications
e jim.gallagher@imgworld.com
p 212 774 4419
72