2009 Survey of Attitudes, Values and Beliefs ... - Te Puni Kokiri

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Changes in Participation in Mäori Language and Culture Related Activities 2000-2009 During the 10 year period of analysis the overall participation of Mäori and non-Mäori respondents in Mäori language and cultural activities has increased. The most significant increases were registered by non-Mäori in areas relating to technological advancements and exposure to Mäori language and culture. Viewership of Mäori Television increased from 10 percent in 2006 to 26 percent in 2009. Likewise, use of Mäori language and culture websites increased. Te Reo television channel was not broadcasting in 2006, but in 2009, 13 percent of the non-Mäori respondents indicated that it was an activity they engaged in. The only substantial decrease in participation results was for Mäori respondents who indicated that they listen to iwi radio, from 38 percent in 2000 to 30 percent in 2009. 48 With the exception of the previously noted results, there have not been significant changes for most results for either Mäori or non-Mäori between 2006 and 2009. Table 23: Participation in selected language and culture related activities – non-Mäori 2000, 2006 and 2009 % Often/very often Mäori 2000 611 % Mäori 2006 1005 % Mäori 2009 1031 % Non-Mäori 2000 721 % Non-Mäori 2006 495 % Non-Mäori 2009 500 % Read/browse Mäori magazines (e.g. Tü mai, Mana) 41 50 39 3 3 3 Listen to Iwi Radio (Mäori Radio) 38 40 30 4 4 3 Watch or listen to the Mäori Television Station - 62 63 - 10 26 Watch or listen to the Te Reo television channel 29 - - 50 - - 13 Access websites about Mäori culture 30 - 27 31 - 3 6 Access websites that contain Mäori language - 27 31 - 3 9 resources 31 Attend ceremonies or events with Mäori 48 55 56 11 26 23 welcomes and speeches 32 Visit Mäori art, culture or historical exhibits 30 41 40 11 16 21 Go to kapa haka or Mäori culture group concerts 40 42 41 6 8 7 Go to a marae 59 63 58 5 6 8 Total may exceed 100% because of multiple responses. Key: = overall downwards trend = generally flat trend = overall upwards trend Comparisons cannot be made between Mäori language and culture related activity data from the 2000, 2006 and the 2009 surveys and the 2003 survey. Responses sought for the 2003 survey were different. Appendix 6 compares the requested responses for the 2003 survey, and the 2000, 2006 and 2009 surveys. 29 In the 2000 survey a similar statement read: ‘Watch or listen to Mäori news’. The interpretation of this statement does not capture recent advancements in Mäori broadcasting i.e. internet, and the establishment of the Mäori Television station and the Te Reo television channel.In the 2006 survey this statement read: ‘Access Mäori language or culture websites’. 30 This statement was added for the 2009 survey.This statement was excluded from the 2009 survey. 31 In the 2006 survey this statement read: ‘Access Mäori language or culture websites’.In 2006 this read: ‘The Government should encourage the use Mäori in everyday situations such as homes and the community’ 32 In the 2006 survey this statement read: ‘Access Mäori language or culture websites’.In 2006 this read: ‘The Government should encourage the use Mäori in everyday situations such as homes and the community’ T E P U N I K Ö K I R I M Ä O R I L A N G U A G E S U R V E Y 2 0 0 9
Summary There have been a number of positive gains made for Mäori and non-Mäori attitudes, values and beliefs towards the Mäori language, all of which provide greater traction for efforts to revitalise the Mäori language. An analysis of data from the 2000, 2003, 2006 and 2009 Surveys of Attitudes, Values and Beliefs Towards the Mäori Language shows there has been an increase in the percentage of ‘cultural developers’ amongst Mäori respondents. Likewise non-Mäori ‘passive supporters’ have also increased and ‘uninterested non-Mäori’ numbers have decreased. Positive movement towards fast tracking Mäori language revitalisation has occurred in Mäori and non- Mäori segmentation groups, but most significantly with non-Mäori. This is beneficial for Mäori language revitalisation as it is building a more open and committed environment where Mäori language learners are less likely to feel threatened or nervous about using the Mäori language. The opinion for there to be more Mäori language use is strong, but seems to have reached a plateau. Non-Mäori interest in the need for more Mäori to be spoken has steadily increased. Interestingly, Mäori opinions as to whether ‘not enough’ Mäori language is being spoken has not increased over the 2003, 2006 and 2009 surveys. Both Mäori and non-Mäori share similar general perceptions for greater support for Mäori language revitalisation, for example becoming more accepting of Mäori language use in front of non-proficient or less proficient speakers. Additionally, Mäori and non-Mäori showed increasing support of Mäori language use in public situations, Mäori being encouraged to learn the Mäori language, and Mäori language education being made compulsory for Mäori students. 49 There was also strong support from non-Mäori about the involvement of Government in Mäori language revitalisation. This applied to the majority of attitudinal statements about Government involvement in Mäori language revitalisation. Non-Mäori perceptions of Government support for the use of Mäori language in the home and marae was particularly strong indicating a greater interest, albeit passive, in the Mäori language and a more informed understanding of the importance of Mäori language use in the home and community. C h a n g e s i n A t t i t u d e s , V a l u e s a n d B e l i e f s – 2 0 0 0 , 2 0 0 3 , 2 0 0 6 a n d 2 0 0 9
Page 1 and 2: OCTOBER 2010 2009 Rangahau i Ngä W
Page 3 and 4: C O N T E N T S 2 4 5 8 8 9 9 15 16
Page 6 and 7: EXECUTIVE SUMMARY 4 In 1998, Govern
Page 8 and 9: 6 Attitudes • Positive shifts in
Page 10 and 11: INTRODUCTION 8 This report summaris
Page 12 and 13: Questionnaire and questionnaire dev
Page 14 and 15: Using the results of the ‘pre-res
Page 16 and 17: 14 Limitations Over the years that
Page 18 and 19: RESULTS FOR MÄORI 16 The following
Page 20 and 21: The most common responses from Mäo
Page 22 and 23: Figure 1 clearly shows the majority
Page 24 and 25: Table 8: Participation in selected
Page 26 and 27: ‘Uninterested Mäori’ ‘Uninte
Page 28 and 29: Attitudes and Values Attitudes towa
Page 30 and 31: Language Learning and Cultural Part
Page 32 and 33: 30 the value statements suggests th
Page 34 and 35: Differences Between Mäori and Non-
Page 36 and 37: Attitudes and values The non-Mäori
Page 38 and 39: Government Role The non-Mäori popu
Page 40 and 41: Table 17: Responses to the question
Page 42 and 43: 40 Summary The findings for Mäori
Page 44 and 45: Changes in Attitudes, Values and Be
Page 46 and 47: Changes within non-Mäori segmentat
Page 48 and 49: Table 21: Attitudinal statements ab
Page 52 and 53: 50 T E P U N I K Ö K I R I M Ä O
Page 54 and 55: Appendix 1: 2009 Questionnaire 52 A
Page 56 and 57: Terminate 1: Thank you for your tim
Page 58 and 59: Q7 Which people in particular can h
Page 60 and 61: Q11 In your opinion, in the last 5
Page 62 and 63: Q15 Where do you believe people sho
Page 64 and 65: Q18 And what do you believe you per
Page 66 and 67: Q20 Thinking about the Government
Page 68 and 69: Q26 Can you tell me how often or ra
Page 70 and 71: Q36 If 1, 2, or 3 in Q35, ask, else
Page 72 and 73: Appendix 2: Segmentation value key
Page 74 and 75: 72 FREQUENTLY ASKED QUESTIONS What
Page 76 and 77: Q40. Gender Total 1531 % Mäori 103
Page 78 and 79: Q35. At present are you… Total 15
Page 80 and 81: Appendix 5: Attitudes toward Govern
Page 82: Bibliography Grin, F., & Vaillancou

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