st1412_webb

FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES | DECEMBER 2014 

2 

MIRACLE 

WORKER 

Lou Brundin won’t rest until she finds 

a cure for multiple sclerosis 

FESTIVE BLOWOUT 

Wishing you a very sinful Christmas 

TINKER, TAILOR 

Suiting and booting the Nobel Prize winners 

CLASH OF 

THE TITANS 

Xbox One vs PS4 

NORTHERN 

FRIGHTS 

The rise of the far right 

FILL YOUR BAGS 

In London, Paris, Rome 

and Copenhagen 

"Should the armrest 

occupier just look 

at you blankly, 

gently push their 

arm away" 

The ins and outs 

of cabin etiquette

THE VIVIANNA COLLECTION 

AMAGERTORV 4 COPENHAGEN - COPENHAGEN AIRPORT - BIRGER JARLSGATAN 13 STOCKHOLM - STEEN & STRØM DEPARTMENT STORE STØPERIGT. 1 OSLO 

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A DELICIOUS 

TREAT AWAITS 

DRINK RESPONSIBLY 

The BAILEYS word and associated logos are trade marks. © R&A Bailey & Co. 2014


The BAILEYS word and associated logos are trade marks. © R&A Bailey & Co. 2014

since 1963 

winterfrost • jewellery design charlotte lynggaard • www.olelynggaard.dk 

welcome to our flagship stores • copenhagen city centre, ny østergade 4 • copenhagen airport, nytorv 

sydney city nsw, 89 market street • stockholm city centre, hamngatan 11 • www.olelynggaard.com

SCANDINAVIAN TRAVELER | THE DECEMBER ISSUE 

CONTENTS 

LIKE THE MAGAZINE TAKE IT WITH YOU. (DON'T WORRY, WE'LL GIVE THE NEXT PASSENGER A NEW COPY) 

118 

Norm loves norms 

‘We go for evolution 

rather than revolution – 

why try to change things 

that have been refined 

over millennia’ says 

Jonas Bjerre-Poulsen 

(left) who together with 

Kasper Rønn founded 

Norm Architects in 

2008 

More 

content 

8 

DECEMBER 2014 | SCANDINAVIAN TRAVELER

TISSOT COUTURIER COLLECTION. SCRATCH-RESISTANT SAPPHIRE 

CRYSTAL AND WATER RESISTANCE UP TO 10 BAR (100 M / 330 FT). 

INNOVATORS BY TRADITION. 

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CONTENTS 

15 | Shortcuts 

Choice snippets from the world 

at large 

32 | Lou Brundin 

The brain researcher on a mission 

to find a cure for multiple sclerosis 

44 | Console wars 

The PlayStation, the Xbox, and 

the Wii do battle 

Available 

at the 

EuroBonus 

Shop 

51 | Santa’s helpers 

Knock your loved ones’ socks off 

61 | Gone shopping... 

The best buys in London, Paris, 

Rome, and Copenhagen 

72 | Rise of the right 

Scandinavia gets caught out by 

a sudden wave of nationalism 

28 

Data file 

And the record for the most 

points on a EuroBonus 

account is... 

99 | Calling Houston 

The fourth-biggest city in America 

is its best-kept secret 

109 | Oh, behave 

How to deal with awkward 

situations at 30,000ft 

112 | Lager with a twist 

Beertails are the new new thing 

138 

Get refreshed 

Long-haul cabins will get a 

new look next year 

118 | Norm Architects 

Thinking outside the box 

inside the box 

128 | Bangkok 

Even with the military in charge, 

life in Thailand goes on as normal 

134 | Nobel undertaking 

A week in the life of Lars Allde, 

tailor to the prize winners 

138 | Flight guide 

Cabin refresh, EuroBonus 

members, and Björn, the 

Instagram ming pilot 

168 | Maps 

SAS fleet, routes, and maps 

10 


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CONTRIBUTORS 

Photo by Sofia Runarsdotter 

Photo by Magnus Bergström/Scanpix 

Per Svensson 

Magdalena Ribbing 

Thomas Arnroth 

Tsemaye Opubor Hambraeus 

Per Svensson is a Swedish 

journalist and the author of 

several books, most recently 

Vasakärven och järnröret: Om 

den långa bruna skuggan från 

Lund, which traces the Sweden 

Democrats’ roots back to 1930s 

Lund. In October, the Sydsvenskan 

columnist was awarded 

an honorary doctorate by Malmö 

University. 

Magdalena Ribbing, 74, is 

a Swedish journalist and the 

author of almost 30 books on 

food, jewelry, history, and her 

pet subject, etiquette. For this 

issue she gave us the lowdown 

on how to behave at 30,000ft. 

Thomas Arnroth is one of 

Sweden’s top gaming journalists 

and a video-game critic 

for Sveriges Television. In this 

issue the author of A Year with 

Minecraft: Behind the Scenes 

at Mojang (ECW Press, 2014) 

guides you safely through the 

past, present and future of the 

game console battlefield. 

Tsemaye Opubor Hambraeus 

writes about fashion, design 

and culture. One of her favorite 

destinations is Paris, where 

she covers fashion weeks and 

scours flea markets at dawn. In 

this issue, Tsemaye takes the 

guesswork out of your holiday 

shopping, guiding you to the 

best places in Paris to cross off 

your gift lists. 

Get in 

touch 

SCANDINAVIAN TRAVELER 

Editor in chief 

Anna-Lena Ahlberg 

Editor 

Risto Pakarinen 

Editor 

Emma Olsson 

Web editor 

Emma Brink 

Art director 

Kristian Strand 

Art director 

Fredrik Öhlander 

DG MEDIA SALES 

Sales director 

Catarina Berggren 

SWEDEN 

Account manager 

Jacob Gündüz 

NORWAY 

Sales director 

Siri Danielsen 

Something you’d like to see in 

Scandinavian Traveler 

Let the editorial team know at 

ideas@scandinaviantraveler.com 

Keep updated at 

scandinaviantraveler.com 

facebook.com/SAS 

Become a fan, share your stories and ask questions 

instagram.com/flySAS 

Follow SAS world in images 

twitter.com/SAS 

Catch up with SAS and jot us a line 

youtube.com/flySAS 

Check out SAS’s latest videos 

Editorial director 

Åsa Lundqvist 

Responsible under Swedish press law 

Email: firstname.lastname@scandinaviantraveler.com 

Translator 

Comactiva language partner 

Prepress & Print 

Done, Sweden 

& Roto Smeets, 

Weert, Netherlands 

PEFC/30-31-033 

SAS 

Marketing director 

Johan Åhlén 

johan.ahlen@sas.se 

Scandinavian Traveler is published by 

OTW Communication AB 

Birger Jarlsgatan 61, SE-10365 Stockholm 

otw.se 

Coordinator 

Annika Stiernspetz 

DENMARK 

Sales manager 

Christian Vimtrup 

Key account manager 

Pia Kristensen 

Key account manager 

Katrine Johansen 

Sweden: Tel: +46 72 506 86 10 

E-mail: firstname.lastname@dgmediasales.se 

Norway: Tel: +47 21 60 81 90, fax: +47 21 60 81 91 

Email: firstname.lastname@dgmediasales.se 

Denmark: Tel: +45 33 70 31, fax: +45 70 27 11 56 

christian.v@dgmedia.dk 

Scandinavian Traveler is a magazine published 12 times a year and a daily web produced by OTW Communication in cooperation with 

SAS. Opinions expressed in this publication are those of the authors or persons interviewed and do not necessarily reflect the views of the 

editors, OTW Communication or Scandinavian Airlines. All rights reserved. Material in this publication may not be reproduced in any form 

without written permission. Please note that unsolicited manuscripts, photographs and illustrations are not accepted. Scandinavian Traveler 

accepts no responsibility for such material sent to its office, nor is it liable for loss of, or damage to, such material. All editorial material in 

the magazine Scandinavian Traveler is digitally stored and will be republished on the web and in various digital media. Persons contributing 

material to Scandinavian traveler consent to digital storage and republication. Any reservations against this should be made before 

publication. All correspondence to Scandinavian Traveler may be published. SAS Customer Relations www.sas.se/feedback 

12 


SCANDINAVIAN TRAVELER | LIFE ON THE WATER 

SHORTCUTS 

STYLE | LIFE FOOD ON & THE DRINKS WATER | DESIGN | WHAT'S & ARCHITETURE UP | BEACHES | CULTURE | NEW YEAR | TRAVEL | TRAVEL | BEAUTY TRENDS| CALENDAR 

MIAMI 

The average 

temperature 

in Miami in 

December is 

21°C 

DROP ANCHOR IN MIAMI 

THE BEACH AND MARINE CULTURE of 

Miami is well documented – just think of the 

1980s TV show Miami Vice and all those boat 

chases. 

Miami is a place where you can eat on 

the water, play on the water, and live on the 

water. The city and its environs offer deepsea 

fishing, crocodile safaris, and hop-on, 

hop-off water taxis. Several companies rent 

out yachts, too. 

But if you want to get up close and personal 

with the city and really explore Little Havana 

and the pastel-colored Art Deco district, why 

not stay on a boat (Even Sonny Crockett lived 

on one.) 

Airbnb has several options, whether you’re 

tempted by views of South Beach or by the 

buzz of downtown. 

Emma Olsson 

Photo by Sime/All Over Press 

SCANDINAVIAN TRAVELER | DECEMBER 2014 

15

QUALITY WINES FROM 

MARQUÉS DE VITORIA 

- BOTH IN BOTTLE AND BAG-IN-BOX 

Rich, elegant and well balanced wines with a complex set of aromas. 

The perfect match with seasonal barbeque-dishes. 

Marqués De Vitoria 1861 Marqués de Vitoria Crianza Marqués de Vitoria Reserva Marqués de Vitoria Gran Reserva

SCANDINAVIAN TRAVELER | SHORTCUTS | LIFE ON THE WATER 

MORE 

FLOATING 

HOTELS 

BARCELONA 

AS SHIPSHAPE as any of the super yachts at 

Barcelona’s Port Forum marina, and just an 

anchor’s throw from the beach and city center, 

the St. Katharine B&B Boat is an ex-Royal 

Navy supply ship turned boutique boatel. 

Five luxurious cabins are decked out with airconditioning, 

en-suite restrooms, flatscreen 

TVs, and Wi-Fi, and if you’re looking to push 

the boat out they also do tapas and paella. 

Single cabins from €69. 

St. Katharine B&B Boat 

Port Forum Barcelona 

Carrer de la Pau 12, Barcelona. 

bed-and-breakfast-barcelona.com 

RIVER KWAI 

IT IS A JUNGLE out there – not that you 

would necessarily know it at this luxury ecolodge 

run by villagers on the banks of the 

River Kwai in western Thailand. The wooden 

long-tailed boat waiting to ferry you to your 

floating villa, complete with sunbathing deck, 

in-room dining, and massage, makes it feel 

more like a private island. If you get cabin 

fever, elephant rides, jungle trekking, kayaking, 

and rafting can all be arranged. From 

5,000 baht (€125). 

The Float House River Kwai 

55 Moo 5 Tambol Wangkrajae, Amphur 

Saiyoke, Kanchanaburi, Thailand. 

thefloathouseriverkwai.com 

THEY SAY THERE’S nothing like a stroll 

along the Seine. Well, stay at this houseboat 

moored in front of the Tuileries Gardens and 

the Louvre and you’ll soon find out. Your first 

port of call should be the neighboring Musée 

D’Orsay, with the world’s largest collection 

of impressionist and post-impressionist 

masterpieces housed inside a beaux arts 

railway station. Rates from €110 (minimum 

two-night stay). 

The newest addition to the Marques de Vitoria-series, Marqués de Vitoria 1861, is as good as the rest of the 

Riojas, but is not classified as a Rioja wine do to being packaged in the handy box, favored by the Norwgian 

people. But it still means great quality, spanish tradition and a very good wine. It is a sure winner. 

Bateau Johanna 

Port de Solférino, Paris. 

bateau.johanna.free.fr 

PARIS 


17

SCANDINAVIAN TRAVELER | SHORTCUTS | WHAT’S UP 

CHRISTMAS 

IN BANGKOK 

TUK-TUK DRIVERS 

in Santa hats, a 

glowing Christmas 

tree made of steel 

and glass – the mix 

of festive Western 

bling and Thai 

folklore gives Siam 

Paragon Shopping 

Mall one of Bangkok’s 

best Christmas 

displays. They also 

have carol singers 

and children dressed 

as elves. Just because 

you’ve left all 

that holiday stress 

behind doesn’t 

mean you have to 

forgo the Christmas 

spirit. Get there by 

sky train, bus, car, 

or taxi. 

siamparagon.co.th 

BANGKOK 

Christmas displays outside 

Siam Paragon mall in Bangkok 

Photos by All Over Press 

MIAMI 

X-RATED CULTURE 

WHEN you’ve had 

enough of sculpted beach 

bodies and seafood and 

want to feed your soul, 

visit the Bass Museum 

of Art and its Art Club 

for Adults. On Thursday 

after noons you can 

attend drawing lessons, 

Charlie Chaplin movie 

screenings, and much 

more. Free with museum 

admission ($6). 

2100 Collins Avenue, 

Miami Beach. 

bassmuseum.org 

EVERGLADES 

TIME TO CHARTER THAT AIRBOAT 

DECEMBER is the best time to visit the Florida 

Everglades, whose wetlands are home to a variety of 

plants and animals, such as muskrats and alligators, but 

mercifully fewer mosquitoes at the onset of the fourmonth-long 

dry season. With just as many tourists, 

however, it’s best to book early. 

Everglades, Florida. nps.gov/ever/ 

DECEMBER 

10TH 

PALERMO 

SHAKESPEAREAN 

PAS DE DEUX 

WITH ALL DUE respect 

to Beyoncé and Jay Z, the 

defining love story of the 

last 1,000 years is Romeo 

and Juliet. Prokofiev’s ballet 

premieres at the Teatro 

Massimo in Palermo on 

December 18. 

teatromassimo.it 

THREE CHEERS FOR THE KING 

SWEDEN’S KING Carl XVI Gustav greets his Norwegian and 

Danish counterparts on December 10 for the Nobel Prize 

award ceremony but they’re not the only monarchs who 

have circled the date in their calendars. Thailand’s Bhumibol 

Adulyadej will be busy celebrating Constitution Day with his 

subjects. Expect parades and fireworks across the country. 

COSTA BRAVA 

CHRISTMAS 

SAIL 

SAILING isn’t something 

traditionally associated 

with Christmas – except 

perhaps on the Spanish 

Costa Brava. The Gaes 

Christmas Race, the first 

regatta of the season, 

has been known to 

attract Olympic, European 

and world champions. 

This year’s race 

takes place on 

December 17–22. 

Location: Carretera del 

Club Náutico, Palamós, 

Girona. 

christmasrace.org 

18 


Toast 

Skagen 

can take you to 

Copenhagen 

Where can your everyday spend take you There are now 

three different American Express Cards with SAS EuroBonus 

to choose from, to make it easier for you to reach your bonus trip. 

Pay for food and everything else you buy with your Card during 

one calendar year, and you can reach your annual benefit 

– a 50 % discount on a SAS EuroBonus trip. 

Before you know it, you might well be on your way to 

anywhere from Copenhagen to New York. 

Learn more and apply*at americanexpress.se/sas 

SAS EuroBonus American Express® Cards 

* Eligibility to apply requires a permanent home address in Sweden.

SCANDINAVIAN TRAVELER | SHORTCUTS | BEACHES 

CANARY ISLANDS 

FIVE 

AMAZING 

BEACHES 

You were saying 

your hotel had 

an Olympic-size 

pool... 

Why slouch by the hotel pool when you’re 

by the sea The Canary Islands have more 

than enough sand and water to go round. 

Here are our top five and their USPs 

Corralejo, Fuerteventura. 

USP: Desert-like dunes. 

Famara, Lanzarote. USP: Pink cliffs. 

El Bollullo, Tenerife. USP: Black sand. 

Maspalomas, Gran Canaria. USP: Long. 

Sotavento, Fuerteventura. USP: Water sports. 

Photo by Shutterstock 

20 


SEDUCTIVELY SMOOTH, 

FRUITY AND RICH. 

A UNIQUE CHARACTER. 

MUCH LIKE ITS FOUNDER. 

James Grant “The Major” inherited the Glen Grant 

Distillery from his father and uncle in 1872 aged 25, 

when he promptly set about changing the way single 

malts were made. He invented the unique tall, slender 

stills and purifiers which give Glen Grant its unique 

character and distinctive flavour.

Share and WIN 

with Budget 

Send us your perfect car journey snapshot and 

write a few words to go with it, for your chance 

to win 1,000,000 Extrapoints. For example 

10 return flights to the USA in SAS Business! 

Want to earn more Take your picture in a Budget car 

and you’ll earn up to 1,000 Extrapoints. 

Spend less, do more. Let’s go! 

budgetinternational.com/EuroBonus

SCANDINAVIAN TRAVELER | SHORTCUTS | BEACHES 

HIT THE 

BEACH 

PUMPED 

ARPOADOR 

Whether you’re building your 

muscles from scratch or showing 

off that six-pack, these beach gyms 

make great hangouts 

By Emma Olsson 

Photo by All Over Press 

FREE WEIGHTS 

BETWEEN COPACABANA and Ipanema lie 

Arpoa dor and the Praia do Diabo beach, a 

popular spot with locals and surfers who 

come here for the best waves in the region. 

The Praia also doubles as a gym, complete 

with concrete dumbbells. Like most other 

beach gyms in Rio de Janeiro it is free to use 

and possibly the best of the bunch. 

This is no place for anyone who is scared 

of dogs, though, since Praia do Diabo is the 

only beach in Rio that allows four-legged 

bathers. 

Praia do Diabo 

Arpoador, Rio de Janeiro. 

TIGER MUAY THAI 

UP FOR SOME classic Thai martial arts 

This gym in Phuket trains beginners and 

pro fessionals, and once a month you can 

VENICE BEACH 

Photo by All Over Press 

compete against your fellow amateurs in a 

BBQ Beatdown. 

Tiger Muay Thai & MMA Training Camp 

7/6 Moo 5 Soi Tad-ied, Ao Chalong, Muang, 

Phuket, Thailand. 

tigermuaythai.com 

MUSCLE BEACH GYM 

THIS IS WHERE Arnold Schwarzenegger 

hung out and worked on his body and career. 

A hub of bodybuilding culture, the outdoor 

gym a few steps from Venice Beach Boardwalk 

is a cultural heritage site. 

The facility is maintained by the Department 

of Recreation & Parks. A one-day pass 

costs $10. 

Muscle Beach Gym 

1800 Ocean Front Walk. Venice, California. 

laparks.org 


23

SCANDINAVIAN TRAVELER | SHORTCUTS | NEW YEAR 

NO BAD SPIRITS 2015 

ALLOWED 

THE NEW YEAR is a 

time for fresh starts and 

putting bad stuff behind 

us. In ancient times, 

people made as much 

noise as they could to 

dispel evil spirits. The 

Chinese, for example, 

threw bamboo shoots 

into a fire – when the air 

trapped inside the plant 

expanded it exploded. 

They figured that would 

be enough to scare 

off any evil spirits and 

a (Chinese) New Year 

custom was born. 

About 1,000 years 

later, they invented 

fireworks – an even 

better way to make a 

racket while putting on a 

spectacular show. 

In the late 13th century, 

Marco Polo brought firecrackers 

back to Europe 

with him from the Far 

East, which is why we can 

all welcome 2015 with a 

bang. 

HOW TO 

WELCOME THE 

NEW YEAR 

IF YOU’RE... 

...British: Polish up on 

your Auld Lang Syne and 

sing it at midnight handin-hand 

with your fellow 

revelers. 

...Spanish: For luck, 

you have to eat a grape 

each time the bell tolls 

at midnight in the local 

square or in front of the 

TV with your family and 

friends. 

...Albanian: Watch funny 

movies and TV shows 

together with family and 

friends to start the new 

year with a laugh. 

...Austrian: Dance a 

waltz, namely The Blue 

Danube by Johann 

Strauss. Dance at a party, 

at home, or in the nearest 

square. 

...Belgian: The fireworks 

at Brussels’ Mont des 

Arts are the country’s 

most famous. 

...Estonian: Be ready 

to dine seven, nine, or 

twelve times during New 

Year’s Eve. Why Because 

they are lucky numbers. 

...Greek: Eat Vasilopita, 

an almond cake. Whoever 

gets the coin baked 

inside it will have good 

luck for the rest of the 

year. 

...Brazilian: Dress up 

in white and celebrate 

on the beach in Rio de 

Janeiro. New Year marks 

the start of the summer 

vacation, which ends with 

the carnival. 

...Danish: Finish off 

dinner with a traditional 

kransekage 

wreath cake and a 

glass of champagne, 

and don’t miss Queen 

Margrethe’s speech from 

Amalienborg. 

24 



The seven modern 

deadly sins 

Dishonesty 

Hate 

Ruthlessness 

Bullying 

Narrow-mindedness 

Xenophobia 

Greed (the only 

remaining original sin) 

MODERN 

SINS 

A new book on our ugliest habits 

– our so-called ‘new deadly sins’ – 

is essential reading for anyone 

looking to make good on their 

New Year’s resolutions 

Need more moral fiber 

Einhorn is also the author 

of The Art of Being Kind 

Turn to page 51 

for Scandinavian 

Traveler’s four 

deadly sins 

Photo by Shutterstock 

IS YOUR NEW YEAR’S resolution to lose 

weight Forget it. A few extra pounds is not 

the ugliest trait a person can have. 

In the course of researching his book De 

nya dödssynderna (The New Deadly Sins) 

Stefan Einhorn, professor of molecular 

oncology at Karolinska Institute, found that it 

is not your weight you need to get rid off in 

the coming year. It’s your dishonesty. 

“I was surprised by the results – we’re all 

dishonest in one way or another. But the more 

I think about it, the more accurate it sounds. 

It’s incredibly important that we can trust one 

another. Otherwise we’d never be able to fly 

in a plane or trust social institutions.” 

How do you think people relate 

to sin nowadays 

This is a secular study, whereas the traditional 

deadly sins were developed 

through Bible studies. We don’t call 

them sins anymore, we call these 

traits misbehavior or meanness. 

The study shows what Swedes 

consider to be morally acceptable, 

their moral foundation and ethical 

underpinnings. 

Stefan 

Einhorn 

Who decides what is sinful today 

Even if we consider our society to be secular, 

we have inherited Judeo-Christian traditions, 

and we spread them in both mass 

media and social media. We also inherit our 

characteristics and our perception of those 

characteristics. 

How do we atone for our sins 

Since we don’t go to confession in 

Scandinavia, responsibility remains 

at the personal level – whether 

we choose to forgive or ask for 

forgiveness ourselves. But atonement 

comes from awareness, and not everyone 

has the ability to recognize their 

dark sides. 

Emma Olsson 

Photo by Thron Ullberg 

26 


The danish painter and poet Holger Drachmann, 1895. By Peder Severin Krøyer, one of the Skagen painters. Belongs to the Skagens Museum (detail/manipulated). 

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BANGKOK 

FOOD FOR 

THE DAY AFTER 

THE UBIQUITOUS pad 

Thai, a simple dish of stirfried 

rice noodles, may be 

more widespread outside 

Thailand than within 

it. The best pad Thai in 

Bangkok, though, is said 

to be found at Thip Samai 

– a hole-in-the-wall. 

Thip Samai 

313 Maha Chai Road, 

Samran Rat, Phra 

Nakhon. 

Pad Thai 

or Thai-style 

rice noodles 

28 


Imagine a small beautiful uncontaminated 

valley surrounded by vineyards, 

in the wild mountains of Abruzzi in 

central Italy. 

Imagine now the rays of the hot sun 

tenderly warming the grapes and the 

bright cool moon refreshing them at 

night. Breathe the air of the crisp winds 

from the high mountain peaks and 

hear the wolves’ spine-tingling howl in 

the distance. This is where our Montepulciano 

vines grow, this is where 

nature has given us a precious gift.

SCANDINAVIAN TRAVELER | SHORTCUTS | TRAVEL TRENDS 

FLIGHT FACTS 

EUROBONUS 

The force is strong with 3.7 million 

EuroBonus members. Think you have got what 

it takes to be a points warrior 

Go figure 

Total number of 

EuroBonus members: 

3,700,000 

In terms of Scandinavia’s 

capitals that’s: 

3 x Copenhagen’s 

population 

4 x Stockholm’s 

population 

6 x Oslo’s 

population 

1 

Top 10 award trip 

destinations 2014 

Where EuroBonus members travel 

to when they use their points 

2 

3 

4 

5 

Total number of 

SAS passengers in 

Nov 2012 – Oct 2013: 

28,100,000 

Number of award 

trips claimed in a year: 

1,800,000 

Record for most 

points held by a 

member: 

4,400,000 

London 

Rank in 2012: 1 

6 

Nice 

Rank in 2012: 5 

Paris 

Rank in 2012: 2 

New York 

Rank in 2012: - 

Berlin 

Rank in 2012: 4 

7 9 

8 

Zurich 

Rank in 2012: 7 

Rome 

Rank in 2012: 6 

Munich 

Rank in 2012: 3 

Amsterdam 

Rank in 2012: 10 

10 

Geneva 

Rank in 2012: 9 

Number of transatlantic 

round-trips you have to 

take to break the record: 

74 

Record for most hours 

in the air by a EuroBonus 

member in a 

calendar year: 

Earning power 

accrual 

SAS 

Star Alliance Partners 

Payment cards 

The top five ways to get 

points and use them 

Spending power 

redemption 

Euro 

Bonus 

SAS 

Star Alliance Partners 

SAS EuroBonus Shop 

Hotels 

654 

Number of times 

you can watch all 

six episodes of Star 

Wars in 654 hours: 

49 

30 


Always looking out 

for your best 

interests 

We follow the developments on the European energy markets closely...24/7. 

Our dedicated power trading teams consist of experienced specialists who continuously monitor 

the European energy markets - and they know the rules of the game regarding real-time energy 

trading. Therefore, they are always looking out for our customer’s best interests when buying 

electricity. 

Denmark 

+45 87 42 62 62 

www.energidanmark.dk 

Sweden 

+46 (0)40 627 18 80 

www.energi-sverige.se 

Finland 

+358 20 765 99 70 

www.energiasuomi.fi 

Norway 

+47 67 20 81 90 

www.energisalgnorge.no

SCANDINAVIAN TRAVELER | XXX | XXX 

32 


SCANDINAVIAN TRAVELER | MEETS | LOU BRUNDIN 

MS BRAIN 

At her lab in Stockholm’s Karolinska Institute, 

neurologist Lou Brundin and her team are working 

hard to find a cure for multiple sclerosis. She’s also 

been known to dream of Paris 

By Emma Olsson Photos by Magnus Liam Karlsson 


33


T 

he computer screen is 

an explosion of colored 

dots. Half of the screen 

is a mix of fireflies with 

green dots and dashes. 

The other half is full 

of golden flakes, and 

it takes a while to spot 

a single, tiny, green 

mark. 

On the left things 

are as they should be 

with lots of green dashes. On the right, there’s a single 

misplaced green dot. That’s a picture of a brain 

injury, zoomed in to the cellular level. 

Welcome to Lou Brundin’s world. 

“I love the brain. The senses – vision, hearing, 

taste... Why do we sleep What’s it like being in a 

coma, and what’s the difference between being 

comatose and sleeping How does memory 

work And feelings” says Brundin, a professor of 

neurology at Stockholm’s Karolinska Institute and 

a researcher at one of the largest MS centers in 

Europe. 

Her goal is for people suffering from multiple 

sclerosis (MS) to live normal lives. She thinks this 

will be a reality before she retires. 

“Or within my lifetime at least.” 

B 

rundin is squirreled away in a small lab 

on the second floor of the neuro center, 

where the newly installed equipment 

for zooming in on and filming cells is 

located. 

The lab is down a corridor. The floor is made of 

vinyl and the doors are protected by codes. Inside, 

Brundin and the rest of her team are testing different 

ways of protecting the brain’s stem cells in the 

event of a brain injury. 

34 

Teaching is a big 

part of the job 

‘I have the most 

faith in finding 

ways for the brain 

to heal itself. I 

can never be as 

precise as the 

body’ 

In 2009, Brundin was awarded the Swedish 

Society of Neurology’s Golden Reflex 

Hammer for her work as a teacher 

WHO SHE IS AND 

WHAT SHE DOES 

Lou Brundin 

Family: Partner Mikael, and two adult 

children 

Lives: Stockholm 

Occupation: Professor of neurology at the 

Karolinska Institute since 2008. Head of the 

neuro center at the Department of Clinical 

Neuroscience since 2011. She is currently 

leading a group of 10 researchers focusing 

on neural repair/stem cell biology 

Doctorate: Brundin has a PhD in sensory 

physiology, more precisely hearing 


Sane scientist: 

Lou Brundin wants 

to solve the big 

riddle 


35

WHAT IS MULTIPLE 

SCLEROSIS (MS) 

MS is an inflammatory disease in which the 

body’s immune system breaks down the protective 

covering surrounding the nerve ends 

in the central nervous system. The disease 

attacks the nerves in the brain and spinal cord 

and their ability to communicate. Symptoms 

often include fatigue, blurred vision, loss of 

balance, and defective bladder control. MS is 

more common in women than men (twothirds 

of MS patients are women) and in the 

northern hemisphere. The disease normally 

occurs in people aged between 20 and 40. 

As yet there in no cure, with the average life 

expectancy of an MS patient being five to ten 

years shorter than the rest of the population. 

Recent research points to genes and/or viral 

infections as probable causes. 

Brundin was going to be a 

pediatrician but realized she 

was too squeamish. She can 

still burst into tears when 

meeting patients 

36 



MILESTONES IN 

MS RESEARCH 

1868 

MS was first described by Jean-Martin 

Charcot, who correlated the clinical symptoms 

of the disease with the central nervous 

system 

1981 

First MRI images of a brain affected by MS 

1984 

First description of cognitive problems 

caused by MS 

2003 

Italian researchers transplant brain cells 

to help heal damaged nerve tissue in mice 

with MS 

Source: National Multiple Sclerosis Society 

When someone has MS their body’s immune 

system attacks its own nerve cells in the brain and 

spine. The resulting inflammation prevents the stem 

cells in the brain from developing new nerve cells, 

just like in the event of a serious head injury. The 

substance that acts as a conductor between the cells 

is broken down, with symptoms including urinary 

incontinence, difficulty walking or paralysis. 

Another common symptom is brain fatigue, in 

that it takes a long time for the brain to process 

information. 

“Patients say, ‘I feel awful, like damaged goods.’ 

‘Not at all!’ I say. ‘You’re descended from people 

who survived thousands of years of malnutrition and 

colds. It’s your immune system that’s too good.’ ” 

Brundin is keeping a low profile so that she 

can focus on a research application she’s writing 

with one of her colleagues. They want to test the 

feasibility of treating MS with stem cell transplants, 

whereby patients donate their own stem cells that 

are then injected into their bloodstream. Animal 

studies have shown good results and now Brundin 

wants testing to start on human tissue. 


Go behind the scenes 

Listen to Brundin talk 

about life and travel at 


H 

er career has kept pace with stem cell 

research. In the 1990s, stem cells were 

discovered in the blood and later in the 

brain’s hippocampus – the center of learning 

and memory. Stem cells are reserve 

cells that can develop into various kinds of cells, including 

nerve cells. The substances produced by the 

body due to inflammation damage the stem cells and 

can harm their ability to create new nerve cells. 

It is these stem cells that Brundin wants to preserve, 

or repair, by injecting new ones into the brain. 

“I have the most faith in finding ways for the brain 

to heal itself. I can never be as precise as the body,” 

she says. 

Typically, MS affects women between the ages 

of 20 and 40. As with the cause of the disease, the 

reason why it affects more women than men is unclear. 

Smoking is one trigger. It has also been shown 

that the majority of MS sufferers have had the Epstein-Barr 

virus, which can cause mononucleosis. 

Research is being conducted in several fields, but 

Brundin’s area of expertise is studying how inflammation 

affects stem cells. 

37


Brundin’s lab work is focused on finding ways to heal damaged stem cells, which 

would alleviate the effects of multiple sclerosis. Her team consists of 10 researchers 

38 

“One researcher alone cannot solve the riddle 

that is MS. We have to put the pieces of the puzzle 

together to understand how we can keep the stem 

cells intact. Today, we still don’t know why the same 

process causes more damage to some people than it 

does to others,” she says. 

The most severe forms of MS are currently treated 

using stem cell transplants, a process in which 

doctors harvest stem cells from the patient and then 

paralyze the body’s immune system with chemotherapy. 

The patient then gets his or her stem cells 

back and the body can start to rebuild its immune 

system. So far, the results have been positive. The 

number of relapses (episodes of the illness) decreases 

and patients live more or less normal lives. The 

treatment is risky, however, since it takes a while for 

the rebuilt system to become active. 

Brundin hopes that one day there will be a vaccine 

for MS. 

During the course of her career, it has become 

possible to map someone’s entire genetic makeup 

but Brundin is more interested in epigenetics, which 

deals with how our genes are controlled, than looking 

for specific genes. 

“Why do mediators in inflamed cells alter stem 

cells” The immune system learns to attack nerve 

cells in the lungs before the brain and spinal cord. 

Maybe the overactive immune system can be cooled 

down there first. 

“If we can understand how this happens, maybe 

we can stop it with an inhaler,” she says. 

U 

nderstanding all there is to know 

about the brain means understanding 

existence itself. That may be impossible. 

The brain is an organ that adapts 

to different processes. If one center is 

damaged, the organ can use a completely different 

one. We may simply be the sum of a number of 

impulses, electrical signals, and an immune system 

that usually behaves like it should. 

“It’s fantastic, though. Things connect and become 

memories and feelings, sensations and smells. 

The hard part is replacing it when it gets damaged,” 

Brundin says. 


TREND REPORT 2015 

WORKPLACE AND LIFESPACE DESIGN 

FOR THE DIVERSE DECADE 

TECHITURE 

HOW ANALOGUE AND DIGITAL 

ARCHITECTURE MEET


Photo by Valérie Manikowski 

2 

3 

Hôtel du Nord 

1 Just off the Canal Saint- Martin, the 

Hôtel du Nord is French to its core and 

does good food. 

102 Quai de Jemmapes • 

hoteldunord.org 

1 

LIFE CAN BE A 

CABARET IN PARIS 

A small studio in Montmartre serves as Lou Brundin’s summer 

pad – a place to withdraw when she wants to take her mind off 

work. ‘I love Paris, and I’m fortunate to have a husband who does 

too,’ she says. Here are a few of her favorite places 

1 4 

Académie de Billard 

2 This billiards hall in Clichy- 

Montmartre is an architectural masterpiece 

and features everything from 

billiards to blackjack. 

84 Rue de Clichy. 

• cercleclichy-montmartre.com 

Marché aux Puces de Saint-Ouen 

3 Marché aux puces is French for flea 

market, and Paris is home to plenty. The 

Marché aux Puces de Saint-Ouen has 

2,500 stalls selling clothes and home 

decor. 

Porte de Clignancourt • 

marcheauxpuces-saintouen.com 

Chez Louisette 

4 This cabaret café in the Marché aux 

Puces de Saint-Ouen is always decked 

out in Christmas decorations. You’ll find 

a gruff, stocky woman, her husband, who 

calls her “the model,” and a cross-eyed 

waiter who gives everyone the wrong 

food. Its repertoire includes Edith Piaf 

numbers and other French hits. 

136 Avenue Michelet. 

Photo by Agencja Fotograficzna Caro/Alamy 

Get the map 

Discover Brundin’s Paris at 


40 


www.lesdauphins-rhone.com

AdvertoriAl 

Krister Asplund, Master Distiller 

Absolut Elyx 

– craftsmanshIp, wheat and a bIt of magIc 

In thIs day and age, as consumers emphasIze on qualIty and sustaInabIlIty, It’s no surprIse to fInd 

more locally produced goods on your cornershop’s shelves. absolut elyx Is a perfect example. 

not only the fInest release from absolut vodka to date, It also reIntroduces a close-to-home way 

of producIng vodka, connectIng back to the very early days of the Åhus-based dIstIllery. 

In the world of whisky, the distillers have always 

held their copper stills high – every dent and scratch 

remains untouched to keep the character of the spirit 

intact. Vodka distillers might work in a slightly different 

way with their continuous distillation stills, but under the 

guidance of master distiller Krister Asplund, the old copper 

still at the picturesque Åhus Distillery in the south of 

Sweden has been reinstated and put to use again. The result: 

Absolut Elyx, a hand-distilled single-batch vodka with an 

unprecedented quality and meticulous attention to detail. 

Absolut Vodka is produced using wheat from 200 farmers in 

the southern region of Sweden. For the making of Absolut 

Elyx, Eric Bäckstedt, in charge of Råbelöf estate, was 

chosen to deliver its winter-wheat. Sharing Absolut’s goals 

for a sustainable farming and green energy policy, Råbelöf 

were big enough to be reliable farmers, but small enough to 

have a close relation to the team at Absolut. 

– When we finished this year’s batch of Absolut Elyx, 

not only was it a single-estate vodka; it just so happened 

that all the wheat we used was from one single field as well, 

ENJOY RESPONSIBLY.

AdvertoriAl 

Krister Asplund explains with a laugh over a cup of coffee. 

While there is a sense of origin and terroir, the qualities 

one associates with Absolut come from the knowledge, 

experience and know-how of the team of distillers at work. 

And with Absolut Elyx, its unique features can without any 

doubt be credited to the workmanship and hand-crafted 

copper distillation. 

– As we got the old copper still up and running again, 

we had to revisit knowledge that only a handful of the old 

distillers have, Asplund continues. The stills at the Nöbbelöv 

distillery are mostly computer controlled and automated, 

but with the old still in Åhus it’s all down to hand-pulled 

levers and controls. It was built in 1921, and had been 

silent for decades, so there aren’t that many of us who 

know how to adjust and fine-tune 

all the settings to get everything 

right. We’re all nearing the age 

when we’ll be retiring, so we’ve put 

an intense training schedule in place 

to make sure the younger generation 

of distillers know how to work the 

old stills. 

Using the old copper still in Åhus 

and locally sourced wheat may be 

exactly the way vodka production a 

century ago looked like, but Krister 

Asplund is hesitant to name it distilling 

as it was done in the olddays. 

– As a master distiller, I’m obsessed 

with improving every step of the distillation process. Over 

the years, we’ve tweaked and perfected every detail, and 

now have decades of knowledge to lean on. When talking 

about spirits, producing a very clean vodka is the easy part. 

Deducting the parts you don’t want while enhancing the 

flavors and characters you do want in the spirit is the really 

difficult part. You just can’t copy it, and that’s where our 

experience and knowledge is invaluable. 

No matter how much chemistry and technology you put 

into place, distilling a spirit always offers a certain level of 

surprise – or an ’x-factor’ if you wish. Absolut Elyx proved to 

be no different, with the finished spirit working unusually 

well when mixing the spirit for cocktails. 

– I have to admit, Krister Asplund says, that we didn’t 

quite anticipate how well the Absolut Elyx would enhance 

other flavors. If you take an Absolut Elyx Martini for 

example, you only need a fraction of vermouth compared 

with traditional martinis. My favorite way of drinking it is 

neat with just one whole star-anise and a big lump of ice 

of high quality, and the Absolut Elyx really picks up the 

flavors of the aniseed in a magnificent way! 

Producing vodka from the fields of Skåne, Krister’s team 

started implementing a strict environmental sustainability 

program some 17 years ago. Looking at the three areas where 

the operations have an impact on the environment, they now 

use green energy for all the production (”we actually have 

to use liquefied petroleum gas for a fraction of the production, 

but we compensate that with tree planting in Mexico”), 

wheat-farming where they strive to find a sustainable 

Elyx MARtINI 

50 ml Absolut Elyx 

10 ml dry vermouth 

stir and strain into a chilled cocktail 

glass. garnish with a star anise 

or lemon twist. 

approach for industrial growing 

and finally at transports, with 

several programs in place to 

ease off the CO2 emissions 

from local and international 

transport. 

– We Swedes are quite bad at 

telling people about what we do 

in those areas, since we’re not 

perfect. We’d rather stay quiet 

until we’ve reached perfection. 

But that’s part of the definition 

of ”environmental work”; you’re 

never done with it. We have 

never stopped working with 

our environmental program, and we continue to get better 

at implementing it over the whole process. 

Undeniably, the on-going work with the green aspects 

of Absolut resembles the non-compromising approach that 

Asplund applies to his vodka production. If the environmental 

outcome is anywhere near his work on Absolut Elyx, 

he can be pleased with the results. As a member of the sales 

department remarked, having tried Absolut Elyx for the 

first time: ’This… is liquid silk’. But we hand over to Krister 

Asplund for a final summary: 

– Developing Absolut Elyx is the essence of all the experience 

from distilling in Åhus. Put simply, we’ve taken all 

our knowledge passed down through generations of Swedish 

vodka makers. 

Absolut Elyx is the essence of Absolut. 

Åhus Distillery (exterior) Åhus Distillery (interior) Single estate wheat, Råbelöf

SCANDINAVIAN TRAVELER | TESTS | CONSOLE GAMES 

44 


GAME ON! 

Microsoft’s Xbox One has finally hit Scandinavia a year 

after PlayStation 4 and two years after the Wii U. 

The battle of the game consoles is coming to a head 

By Thomas Arnroth Photos by Karl Nordlund 


45


A 

s we enter the holiday 

season, the peak season 

for gaming consoles and 

games, three new consoles 

are competing for 

gamers’ attention. The 

Wii U has been out since 

2012, the Playstation 4 

(PS4) since 2013 and now 

– a year after it hit the 

stores in Germany, America, Britain, and elsewhere, 

the Xbox One is available in Scandinavia. 

It’s time for an all-out console war – again. 

Although one of the competitors may already be 

down and out: the Wii U has lost ground partly due 

to poor sales figures and partly because it is just 

for Nintendo games. Technically, it’s not really a 

next-generation console either as it is closer to the 

PlayStation 3 and Xbox 360 than the PlayStation 4 

and Xbox One. 

The battle has been a long time coming. The 

latest generation of Microsoft’s Xbox, the Xbox 360, 

46 

History today 

The battle of the 

consoles has been the 

subject of several books. 

David Sheff’s Game 

Over (Vintage, 1993) is 

an entertaining look at 

the 1980s. Its original 

subtitle, How Nintendo 

Zapped an American 

Industry, Captured Your 

Dollars, and Enslaved 

Your Children, captures 

the essence of the age. 

The 1990s battle 

between Nintendo and 

Sega is chronicled in 

Console Wars: Sega, 

Nintendo, and the Battle 

that Defined a Generation 

by Blake J. Harris 

(It Books, 2014). 

premiered in 2005; Sony’s PS3 came out in 2006, 

and in the gaming world that’s eons. Just to put that 

into perspective, in 2007 Apple released the iPhone, 

a product that totally changed our concept of a cell 

phone and is today the world’s most used gaming 

device. The iPhone 6 is the eighth version of the 

phone. In 2010, Apple released the iPad. 

While the console companies were tinkering 

away, the world got turned onto games, largely 

thanks to the iPhone and other smartphones that 

have brought us the likes of Angry Birds and Candy 

Crush Saga. Today, 25 percent of Europeans play 

games at least once a week. Swedes top the list with 

34 percent. 

And if you think that gamers are only teenage 

boys, you’re mistaken – 45 percent of gamers in 

Europe are female, and that’s across all age groups. 

T 

he challenge facing the PS4 and Xbox 

One is to address a market that is far 

more diversified than it was in 2005. Not 

only has mobile gaming gained market 

share, but there has also been an explosion 

in the number of independent game studios. 

Thanks to faster internet connections and off-theshelf 

payment solutions for even small operators, 

developers don’t need big game publishers or 

console manufacturers to get their games into 

the hands of players. All they have to do is set up 

a website or sell their game through Apple’s App 



You got 

game! 

Store, or platforms like Steam, a games portal with 

over a 100 million active users. This has been 

the route for many of the biggest success 

stories of the past few years, most notably 

Sweden’s Minecraft. 

While Sony, Microsoft, and Nintendo 

have traditionally been good at delivering 

blockbuster games from the big game studios, 

today it’s not enough; they need to be able to 

deal with small, creative studios to make sure their 

consoles have a full portfolio of games for fastidious 

gaming consumers. 

Sony seems to have taken this to heart more than 

Microsoft and has a multitude of indie titles at its 

online store. It has also been able to make deals 

with several of the best-known indie games and indie 

game producers. However, Microsoft took a major 

step in that direction when it recently acquired 

Mojang, the company behind Minecraft. Developed 

by Markus “Notch” Persson, Minecraft has sales of 

60 million and over 100 million players. 

Microsoft paid $2.5 billion for Mojang, which is 

a lot, but several experts say the price could have 

been higher if Mojang and Notch had pushed for it. 

Since Minecraft is now Microsoft property, its future 

on the PS4 is uncertain. 

NINTENDO, 

WHAT ARE U 

When Nintendo was about to announce 

its successor to the Wii expectations were 

high. Since its release in 2006, the Wii had 

revolutionized how we play games through 

motion-sensitive technology. With over 100 

million units sold, the Wii has brought a whole 

new audience to gaming. 

But in June 2011, with the release of the Wii 

U at the E3 video-game conference in Los Angeles, 

things went sideways. After the press 

conference a confused crowd of journalists 

and bloggers tried to figure out what they 

just had heard and seen. Was the Wii U 

merely a new hand control that looked like 

a tablet connected to a Wii Or was it a 

new game console 

And why, in that case, had Nintendo used 

Microsoft’s Xbox 360 to render the gameplay 

films 

Japanese investors weren’t just confused, 

they were alarmed, and Nintendo’s shares 

nosedived for the first time in years. To this 

day, Nintendo hasn’t been able to communicate 

to consumers that the Wii and the Wii U 

are two totally separate things. 

Sales of the Wii U are so poor that it’s estimated 

to sell only a tenth of the 100 million 

the original Wii managed. 


47


The battle of the brands has begun, even though 

there’s still some ways to go before it matches the 

intensity of the video-game era, which ended with 

the industry crashing spectacularly in 1983. 

B 

ack then the market was saturated with 

video-game consoles – names that 

have mostly faded from the collective 

memory such as Intellivision, Coleco- 

Vision, Vectrex, and the legendary Atari. 

There were simply too many consoles and too many 

games of poor quality. 

The game that symbolizes the crash best is E.T. 

the Extra-Terrestrial, based on the Steven Spielberg 

film of the same name, for the Atari 2600. It was 

developed in just five weeks for the Christmas rush, 

cost a fortune in licensing fees, and while some 

five million cartridges were manufactured only 

1.5 million copies were actually sold. 

Today, E.T. is generally considered to be the 

worst video game ever made. So many games went 

unsold that the company was rumored to have 

driven truckloads of cartridges into the New Mexico 

desert and buried them there. The story had been 

a part of gaming lore for decades until Microsoft, 

which along with Sony is aiming to turn its game 

consoles into entertainment hubs featuring original 

TV content, made a documentary of the 1983 

crash called Atari: Game Over in which it set out to 

excavate the alleged dump site. The filmmakers 

duly unearthed hundreds of thousands of E.T. 

cartridges. 

Nobody knows how this war is going to end, 

but we know it won’t end in similar fashion because 

most games today are sold and delivered 

digitally. That, in turn, is forcing game stores all 

over Scan dinavia to close as increasingly they 

have nothing to sell. 

But that’s another story – and maybe 

another battle. 

48 

SO, 

WHICH 

ONE 

IS 

FOR 

ME 

PLAYSTATION 4 

The safe bet with most indie games 

The PS4 came out last year, but unlike the Xbox One it 

was released globally. The PS3 already dominated the 

Scandinavian market giving Sony a golden opportunity 

to cement its position, which it has done. The PS4 has 

outsold the Xbox One by a country mile. 

What’s new: There are clear improvements on the 

PS3 starting, most importantly, with the controller. 

The new controller is a masterpiece of precision and 

ergonomics, eradicating previous flaws like small 

handgrips. 

Interface: The dashboard is very much in the tradition 

of the PS. It’s minimalistic, with an online shop, 

settings, and other functions almost hidden behind 

discreet icons at the top of the screen. One practical 

function is that the console can update software and 

download games and patches when offline. 

Game availability: Sony seems to have the 

upper hand when it comes to games from 

smaller, independent developers. Right now 

the PlayStation Store has a far bigger range of 

indie games than Xbox. When it comes to this 

season’s exclusives, the PS4 has the platform 

and do-it-yourself game Little Big Planet 3, the 

racing game Driveclub, and a reboot of the classic 

karaoke game SingStar. 

Food for thought: Like the Xbox One, the PS4 wants 

to be a media hub, just not as much of one. You can 

access your standard apps, such as Netflix, and a web 

browser, but you can’t watch your own movies or 

stream your own music over the console. That’s kind 

of odd since it was possible on the PS3 (although not 

the Xbox 360, Xbox One’s predecessor). 

Before you buy, remember this: As the console 

with the most users, the PS4 will also be the most 

popular choice for game publishers in the near future. 

Scandinavian 

Traveler’s rating: 

5 



XBOX ONE 

The media hub with Minecraft 

Microsoft’s new game console was released last year, 

but has only just arrived in Scandinavia. You can buy 

the console with or without Kinect, Microsoft’s motion 

controller. 

What’s new: In its marketing, Microsoft has emphasized 

all the things the Xbox One can do when it 

comes to TV, film, and music, which has caused some 

controversy and irritation among gamers who feel 

that the company hasn’t focused enough on the core 

function of the console, namely gaming. The dust has 

settled, but compared to the PS4, Xbox One does 

seem more like an entertainment hub. 

Interface: The interface looks a lot like Windows 8, 

and the dialogue boxes are large and easy to understand 

as you click through four different menu pages. 

It’s not minimalistic, but functional and distinct. 

Game availability: Xbox One exclusives this fall 

include the action game Halo: The Master Chief 

Collection, racing game Forza Horizon 2, and the 

humoristic shooter franchise Sunset 

Overdrive. 

One PS4 U 

WII U 

For Nintendo fans only 

The Wii U had everything going for it. It was released 

in 2012, a year before the PS4 and Xbox One. And 

it had the enormous success of its predecessor, the 

original Wii, to build on. 

What’s new: After two years on the market and 

lackluster sales, it’s clear that the Wii U is, and will 

continue to be, a console first and foremost for 

Nintendo’s own games. This could be its Achilles’ 

heel even if Nintendo’s cast of characters is fairly 

impressive. 

Interface: The menu on the GamePad controls is 

a straightforward system of icons for each app and 

game. What you see on the GamePad’s touch screen 

can also be seen on your TV. 

Game availability: All the best games for Wii U are 

exclusive titles. The holiday’s big games will be Super 

Smash Bros and Hyrule Warriors, but since Nintendo’s 

games tend to have a long life span, Mario Kart 8, 

released in May this year, will most likely continue to 

sell well. 

Food for thought: Thanks to Kinect, 

you can use the Xbox One as a per sonal 

trainer, but if you’re skeptical about games like 

Zumba Fitness, or don’t want your kids to play 

motion-sensitive games, you may as well save your 

money. 

Bear in mind that you need room to maneuver at 

least two meters from your TV, both for your Zumba 

moves and for the Kinect to be able to track your 

movements. 

Before you buy, remember this: Not surprisingly, the 

Xbox One is the only console Minecraft is guaranteed 

to run on in the future, which gives it quite an edge. 

Food for thought: Technically, the Wii U is not as 

high-end as its competitors; it’s more on a level with 

the PS3 and the Xbox 360, which together with its 

poor sales figures, has got major game publishers 

treading cautiously. 

Before you buy, remember this: Nintendo 

has some of the gaming world’s best-known 

franchises and characters – Mario, Zelda, and 

Pokémon, for example – so the Wii U still has 

strong games, it just won’t have as many 

as the PS4 or the Xbox One. 

Scandinavian 


3 

Scandinavian 


4 


49

Enjoy the full bodied & smoky taste of 

TALISKER, the only Single Malt Scotch Whisky 

from the Isle of Skye 


The TALISKER word and associated logos are trade marks. © Diageo 2014 

taliskerwhiskyatlanticchallenge.com

SCANDINAVIAN TRAVELER | PRESENTS | THE XMAS GUIDE 

STOCKING 

THRILLERS 

Let’s face it: who really needs new stuff And it’s Christmas, so all we really 

need is love, right Wrong. You can never get enough presents – and the more 

expensive they are the better. Allow us to throw some temptation your way and 

try not to fret, we’re not asking you to break every one of the 

seven deadly sins – just four of them 

By Risto Pakarinen & Alexia Kafkaletos 


51

SCANDINAVIAN TRAVELER | PRESENTS | LUST 

Run for cover 

Your whole life is inside your laptop: 

all your music, photos, contacts, 

plans, that novel you’re writing... 

So it’s worth protecting, right The 

CoverBee laptop sleeve is studded 

with 8,000 diamonds and rare black 

sable fur from Siberia. 

$11 million 

coverbee.com 

Copy that 

A 3-D printer isn’t a standard household 

appliance yet, but if you’re considering 

getting one, you might as well 

go for the MakerBot Replicator, the 

preferred choice of enthusiasts. 

€2,300 

makerbot.com 

Silence is 

golden 

You know what’s 

nicer than a new 

iPhone 6 A Lux 

iPhone 6 because 

it’s made of gold – 

two layers of 24k 

gold to be precise. 

€4,800 

brikk.com 

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In the words of legendary 

American banker J.P. Morgan, 

‘If you have to ask how much it 

costs, you can’t afford it’ 

Ride into the 

danger zooooone! 

⇧ 

Put yourself In 

the driver’s seat 

CXC Simulations’ Motion Pro II is 

a professional-level racing simulator 

– for home use. Superb audio and 

a panoramic triple-screen setup give you 

an almost seamless wraparound visual 

experience. It’s the closest thing 

to sitting inside a race car. 

€70,700 

cxcsimulations.com 

Calling all Mavericks 

Say it without 

flowers 

Rolex’s 

Oyster Perpetual 

Lady-Datejust 

watch is sure to 

win her heart. 

€19,800 

rolex.com 

Channel your inner top gun behind 

the controls of a Marchetti S260 the 

next time your stateside. Not only 

will you learn how to fly the Italianbuilt 

fighter jet, you’ll get to try your 

hand at air-to-air combat. 

$1,395 

xperiencedays.com 

52 


SCANDINAVIAN TRAVELER | PRESENTS | LUST 

No man should 

be without an island 

Laucala Island in Fiji has everything, and that means 

everything: beaches, horses, pools, spas, gardens, 

a golf course, villas, boats, Jet Skis – and a private 

sub marine for marine biologist types. Rates for an 

all-inclusive stay on the island paradise start at $5,500. 

Of course, if that’s not exclusive enough for you, you 

can buy an island of your own. Islands in colder climes, 

such as Hemlow Island in Canada, start at $30,000 but 

you’ll need a cool million to get your hands on a small 

Caribbean island. laucala.com 

privateislandsonline.com 


53

SCANDINAVIAN TRAVELER | PRESENTS | PRIDE, AKA VANITY 

Frames with style 

Norway’s Kaibosh offers fun-towear 

quality sunglasses and frames 

for both men and women. 

€90 (frames) 

kaibosh.com 

2. PRIDE 

Looking good, feeling fine – make sure 

you depart and arrive in style 

I love Eco 

Maria Åkerberg is a Swedish 

skincare range made from 

100% organic vegetable oils. 

Even the packaging is made 

from recycled materials. 

€20 

dermanord.com 

For the weekender 

An elegant men’s leather bag 

from Hackett, perfect for the 

gym or a weekend jaunt. 

€870 

hackett.com 

Reinventing a classic 

Even a timeless classic can be 

updated, as Levi’s latest take on 

the iconic 501 jean proves. They 

now taper at the ankle. Available 

for men and women. 

€100 

levistrauss.com 

Award-winning bling 

A former Damernas Värld 

accessory designer of the 

year, Maria Nilsdotter’s 

collection includes gold 

and pearls and, of course, 

a girl’s best friend. 

€155 (rings) 

marianilsdotter.com 

Heaven scent 

This leather travel 

case made to hold 

a 12ml bottle of 

Byredos perfume is 

available in a range 

of colors, from 

white to burgundy. 

€85 

byredo.com 

Scandinavian 

design 

– Swiss perfection 

A stunning watch for the 

style- conscious man 

from Sjoo Sandstrom. 

The Royal 

Capital is available 

in steel and 18k 

rose gold, and has 

an alligator skin 

strap. 

€5,650/€13,500 

sjoosandstrom.com 

54 


⇧ 

SCANDINAVIAN TRAVELER | PRESENTS | PRIDE, AKA VANITY 

Make your 

points shine! 

Not so risky business 

You can’t go wrong with 

a classic – or a pair of 

Ray-Bans. 

From 41,113 points/€141 

saseurobonusshop.com 

Wrapped around your finger 

Here’s an elegant ring with a twist. 

Made from polished silver this 

Russian- style wedding ring is decorated 

with 11 zirconia white stones in 

the inimitable style of FH Trautz. 



Buy for 

points! ⇧ 

Stay razor sharp 

Kiss goodbye to that 

beard with this stylish 

razor set comprising 

a stand, double-edge 

safety razor and badger 

hair shaving brush by 

Edwin Jagger. 

€105 

edwinjagger.com 

Award-winning cleanser 

The Foreo Luna Mini cleansing 

brush leaves your skin feeling 

silky smooth thanks to 

hygienic silicone buds and 

pulsating movements. 

€132 

foreo.com 

Use your points! 

⇧ 

Happy feet 

Newport Collections’ super 

soft Aspen bootie keeps your 

feet warm. 



Game, set and match 

Look the top of your game 

with this stylish tennis bag 

by Ame and Lulu. It can fit 

two rackets, clothing, balls, 

and more. 

€120 

ameandlulu.com 

A lightweight hero 

Need some protection 

for that iPhone 6 Try 

the slimmest smartphone 

case on the 

market, available in a 

variety of colors from 

Happy Plugs. 

€20 

happyplugs.com 

Don’t be 

an airhead, 

use an airbag 

⇧ 

Bad helmet day 

Not a fan of cycle helmets 

The Hövding airbag is 

stylish and safe alternative 

that you wear around your 

neck. It inflates on impact 

around your head. 

€299 

hovding.com 


55

⇧ 

SCANDINAVIAN TRAVELER | PRESENTS | GLUTTONY 

Go green 

You already buy 

eco-friendly food, 

and here’s the 

frying pan to go with it. 

GreenPan Stockholm is heat resistant and 

doesn’t release any toxic fumes, but it does 

cut carbon emissions by 60 percent. 

From 27,583 points/€95 (free delivery) 


Buy for 

points! 

For the amateur chef 

Preparing food with the OBH 

Nordic SousVide cooker 

guarantees perfect results 

every time. Meat and vegetables 

don’t get more tender 

than this. 

€400 

obhnordica.com 

3. GLUTTONY 

For the espresso lover 

The environmentally friendly ROK Manual 

espresso maker allows you to pour a 

delicious coffee without using any electricity. 

€169 rokkitchentools.com 

Smoking gun kit 

The smoking gun is the perfect 

gift for anyone who likes to 

impress in the kitchen. You can 

pretty much smoke anything – 

meat, fish or butter. 

€155 

polyscienceculinary.com 

Eat, drink, sleep, rock – and if 

you can’t get enough, you can 

always have some more 

Design your own bike 

Have you always dreamed of 

designing your own bike With 

Sweden’s Bike ID you can steer 

its appearance, functionality, 

and technical specs. 

€600 

bikeid.se 

Neat bottle 

storage 

Practicality and 

style have landed 

in the kitchen. The 

Alessi modular system 

helps you to 

store your bottles 

neatly while creating 

small wall-like 

structures. 

€60 

alessi.com 

Size doesn’t matter! 

Marshall’s Acton compact 

stereo speaker adds style and 

sound to any room. 

€250 marshallheadphones.com 

Warhol deluxe 

This magnificent book 

brings together all of Andy 

Warhol’s illustrations and 

album art. Required reading 

for design aficionados and 

Warhol lovers. 

€110 

prestel.com 

56 


Beautiful blue sapphires and brilliant diamonds set in 18k white gold. 

Earrings, 0.51 ct. diamonds and 3.67 ct. sapphires. Price DKK 11,800 

Necklace, 7.41 ct. diamonds and 14.53 ct. sapphires. Price DKK 125,300 

Ring, 0.57 ct. diamonds and 2.69 ct. sapphire. Price DKK 51,900 

Bracelet, 3.74 ct. diamonds and 11.75 ct. sapphires. Price DKK 61,400 

THE CLASSIC 

KLARLUND 

COLLECTION 

For orders and inquiries, please contact us by phone or email at info@klarlund.dk. 

We offer free shipping worldwide. 

KLARLUND | Østergade 22 | 1100 Copenhagen K | P: +45 33 15 53 10 

KLARLUND | Vesterbrogade 6 | 1620 Copenhagen V | P: +45 33 11 53 10

SCANDINAVIAN TRAVELER | PRESENTS | SLOTH 

Bar-b-cool 

Who says cleaning a grill can’t be 

fun Well, it’s more fun with the 

Grillbots anyway. Press a button 

and watch its three motors and 

wire brushes go. 

€100 

grillbots.com 

Get your drone on 

Get a new perspective on 

life with the Phantom 2 

Vision+, a flying camera 

that you control with your 

smartphone. It takes 14MP 

photos (and video) from as 

high as 300 meters. 

€1,050 

dji.com 

4. SLOTH 

Just kick back and let something 

else do all the work 

Record-breaking smiles 

Oral-B’s interactive electric 

toothbrush lets you record your 

“brushing activity,” turn it into 

charts and share the data with 

your friends. Too much info 

€220 

connectedtoothbrush.com 

Living on the edge 

Needlenose and regular pliers, 

cutters, screwdrivers, can and 

bottle openers, a high-carbon 

stainless steel knife and scissors... 

the Leatherman Juice S2 

has everything you need. 

€55 

leatherman.com 

Don’t be blue, be smart 

Wheels on suitcases are great, but 

Bluesmart is revolutionary. The smart 

suitcase has a built-in digital scale, 

chargers for two mobile devices, and 

when connected to the app, you can 

lock it remotely, track its location, and 

get real-time data on your trip, such as 

miles traveled and airports visited. 

From €215 

bluesmart.com 

21st-century Polaroids 

The Instant Lab camera turns 

your digital snaps into instant 

analog photos. Old can be new 

again, and vice versa, with 

the app available for both 

Android and iOS. 

€159 

the-impossible-project.com 

Buy for 

points! 

King of e-books 

Amazon’s Kindle is still the 

heavyweight champion of 

e-books. The Kindle Voyage is 

lighter and faster than its predecessors, 

and has a better screen 

and more memory. And battery 

time is measured in weeks, not 

days. €189 amazon.com 

Lights, action camera, 

action! 

If ordinary isn’t for you, the 

HP Action Cam AC200 is. This 

robust camera will help you 

capture extraordinary video 

and photos. 



58 


WILD DEER SAUCE 

(6 servings) 

1 small red onion 

2 tablespoons butter 

2 tablespoons flour 

6 dl beef stock 

1 tablespoon cranberries 

Fresh rosemary and rosé pepper 

Melt the butter and add finaly chopped 

red onion. Stir in the flour. Add the stock 

and boil it for 10 minutes. Add cranberries 

and rosé pepper. Pour a splash of red 

wine in the sauce, for extra taste. 

SOME FOR THE 

CHEF. SOME FOR 

THE SAUCE. 

Coronas is the perfect winter 

wine, with flavors of dark berries 

and hints of herbs and oak. 

Pour some of it in the sauce, 

some of it in the chef and save 

the rest for the guests. Torres 

Coronas is always a safe bet. 

About the wine 

Torres Coronas has aged for nine 

months on French and American 

oak and matured in bottles for 

four months. 

Torres Coronas is ideal with deer, 

red meats and creamy cheeses.

Life is too 

short to wear 

boring 

jewellery 

OSLO EgEr Karl Johan | STOCKHOLM nybrogatan 9 | SandbergSweden.COM 

hanDMaDE JEWEllEry SInCE 1955

SCANDINAVIAN TRAVELER | VISITS | LONON 

1 

ONLY IN LONDON 

The moment its Christmas lights come on in November the city undergoes 

an incredible transformation. Its high streets are adorned with spectacular 

decorations and its department stores and shops go all out 

on elaborate window displays. The Big Smoke 

is also the perfect place to 

pick up gifts that can’t be 

found anywhere else 

By Madelaine Levy 

Photo by Christine Wehrmeier 

Hoxton Street Monster Supplies 

1 You can keep the little monsters happy 

and support a good cause at best- selling 

author Nick Hornby’s shop. They are bound 

to be thrilled with some Cubed Earwax, 

tinned Night Sweats and Salt Made from 

Tears. All profits go to the creative writing 

charity Ministry of Stories. 

159 Hoxton Street 

• monstersupplies.org 


61

SCANDINAVIAN TRAVELER | VISITS | LONDON 

Dover St Market 

2 Dover Street Market is a multistory fashion 

retail and concept store created by the legendary 

Japanese designer Rei Kawakubo. Besides her 

Comme des Garçons label and its various diffusion 

lines, this fashion emporium sells the best of the 

avant-garde, including special editions of many 

sportswear, luxury and jewelry brands. 

17-18 Dover Street Market 

• doverstreetmarket.com 

4 

3 

Barn The Spoon 

Hipster culture and a longing for the good old 

days is fueling London’s ongoing arts and crafts 

renaissance. Consequently, hipsterville Shoreditch 

is nowadays home to the likes of Barn the Spoon, 

a bearded woodsman who sits in his shop carving 

spoons in a woolen hat. Downshifters should take 

a course in wood carving. 

260 Hackney Road • barnthespoon.com 

Floris 

We’re singin’ 

in the rain... 

5 

Get the map 

Find London’s 

best shops at 


3 This venerable perfumery founded in 1730 

is run by the eighth and ninth generation of the 

Floris family. It does a range of modern and classic 

(pre-1900) fragrances, but if you want to make 

your offering truly personal go for a custom 

scent. 

89 Jermyn Street • florislondon.com 

James Smith & Sons 

4 How British can you get James Smith & Sons, 

a family owned umbrella shop that has been in 

business since 1830, not only makes umbrellas – it 

also does walking sticks and seatsticks. Its West 

End storefront has remained virtually unaltered 

for over 140 years. 

Hazelwood House. 53 New Oxford Street 

• james-smith.co.uk 

2 

4 

Lock & Co. Hatters 

5 Founded in 1676, Lock & Co. is London’s oldest 

hat shop and still head and shoulders above the 

rest. Here you’ll find everything from couture millinery 

and seasonal hat-à-porter to classic fedoras, 

trilbies, and caps for both men and women. 

6 St James’s Street • lockhatters.co.uk 

La Coqueta 

Celia Munoz’ store is an idiosyncratic look at 

childrenswear. The collection is a quirky mix 

of southern European colors and patterns that 

combines vintage inspiration with a contemporary, 

cool attitude. 

5 Heath Street • lacoquetakids.com 

This way to London 

As a EuroBonus member you earn points 

when you fly with SAS, Star Alliance and 

partners. Book at Flysas.com 

62 


Earn SAS 

EuroBonus points. 

In your sleep. 

Stay more 

and pay less! 

Scandinavian Holiday! 

Up to 30% discount 

on weekends and 

holidays! 

Unique hotels 

for any occasion! 

Earn SAS EuroBonus point in more than 

4,000 Best Western hotels worldwide. 

One hotel chain – three types of hotels. 

Contact Best Western in your country 

Danmark 

Finland 

Norway 

Sweden 

bestwestern.dk 

bestwestern.fi 

bestwestern.no 

bestwestern.no

Welcome to Flåm 

Experience Stegastein Viewpoint 

Welcome to the UNESCO World Heritage Site, Nærøyfjorden. 

Enjoy the spectacular view of the fjord landscape from the Stegastein Viewpoint. 

We recommend you to combine your visit with a fjord cruise on the Nærøyfjord. 

Daily departure from Flåm. 

Fretheim Hotel 

Experience the beauty of the Norwegian winter and the traditions of a 

Norwegian Christmas celebration. Even if it gets dark early it is still light 

and cozy inside. 

Welcome! 

The Flåm Railway 

Explore one of the most spectacular train journeys in the world. In less than 

one hour the train takes you from Flåm to Myrdal, 867 metres above sea level. 

The Flåm Railway welcomes travellers all year. 

Meetings and events at Fretheim Hotel 

Our unique location provides you with a wide variety of outdoor activities 

and will make your conference more memorable and inspiring. Experience 

a traditional Norwegian Christmas celebration from 1st November to 15th 

December. 

Flåm is easily reached, less than three hours from Bergen and four hours by car from Oslo. 

Booking: www.visitflam.com E-mail: info@visitflam.com Tel.: (+47) 57 63 14 00

SCANDINAVIAN TRAVELER | VISITS | ROME 

1 

Gluten free 

in Italy 

Find some of Rome’s top spots 

with gluten-free options at 


This way to Rome 

As a EuroBonus member you earn points 

when you fly with SAS, Star Alliance 

and partners. Book at Flysas.com 

WHEN IN ROME 

Rome is a shopper’s paradise year-round, with the city’s boutiques 

and ateliers a veritable treasure chest during the festive season 

By Isabelle Kliger 

VBH 

1 The secret Roman 

showroom of luxury handbag 

maker VBH is hidden down 

an unassuming side street 

just a stone’s throw from 

the Spanish Steps. A VBH 

wallet costs about €600, while 

€24,000 gets you something 

so fabulous it would grace any 

Hollywood red carpet. (And 

they do). 

Via di San Giacomo 21. 

2 

Blu Cachemire 

Sweaters, cardigans, scarves, 

socks, coats, all made from 

Italian wool and cashmere. 

You’ll find this shop in the 

delightfully picturesque neighborhood 

of Trastevere. 

Via di San Francesco 

a Ripa 155. 

Bottega del Marmoraro 

You could probably get all 

your Christmas gifts on the 

charming, ivy-draped Via Margutta 

there are so many shops. 

For €15, you can even get a 

custom-engraved marble slab 

within the hour at stonemason 

Sandro Fiorentini’s 

3 

workshop. Volpetti alla Scrofa 

Bartolucci 

Via Margutta 53B 

2 A shop so 

packed with 

Pinocchios of various shapes 

and sizes you’d think it was 

Gepetto’s workshop. This 

third- generation, family-run 

store sells all sorts of wooden 

creations, from dolls to clocks 

and bedside lamps. 

Via dei Pastini 98 

• bartolucci.com 

Get the map 

Find Rome’s 

best shops at 


Picta 

Porcellane 

Marina Graziani creates and 

sells hand-painted porcelain in 

her tiny workshop off Campo 

de’ Fiori. Every piece is unique, 

with prices starting around 

€10 for smaller items. 

Via dei Cappellari 11 

• pictaporcellane.it 

3 Gianluca Volpetti’s grandfather 

opened this deli in 

1920. The shelves are filled 

with Italian delicacies, from 

truffles to olive oil, cheese, and 

prosciutto and more kinds of 

pasta than Rome has churches. 

The man himself swears the 

€78 Amarone he stocks is the 

“best in Italy.” 

Via della Scrofa 32 

• volpettiweb.it 


65

GATE 1 

OPEN FOR 

SALE 

FIRST DEVELOPMENT STAGE 

GATE 

1 2 3 

JESSHEIM 

New apartments. Central location in the town of Jessheim. Fully furnished kitchen with appliances, 

short distance to Gardermoen (Approximately 10 minutes) and only 25 minute from downtown Oslo. 

These modern apartments will suit both commuters and families. Underground parking. Spacious balconies / terraces. 

The first stage / building (GATE1) consists of 25 apartments from 33–133 square meters. They all have a nice view 

to the south, west and north. Private park / outdoor common areas with playground equipment, benches etc. 

PRICES START AT NOK 1.490.000,- 

The journey starts at 

GATE 

1 2 3 

Welcome to Visitors Center 

Odelsveien 52 

For more information: 

Morten Briskelid: 971 53 693 

Stian Holst Johansen: 970 75 700 

DEVELOPER: HERCULES PROSJEKT AS 

CONTRACTOR: EIENDOMSGRUPPEN OSLO AS 

www.gate123.no

SCANDINAVIAN TRAVELER | VISITS | PARIS 

GRAND PARIS 

Department stores have been a fixture of city life since Le Bon Marché opened its 

doors in 1852, changing the way we shop forever. Paris is no stranger to luxury 

brands, of course, making it the perfect place to find that extra special something 

By Tsemaye Opubor Hambraeus 

1 

This way 

to Paris 

A return trip to 

Paris will cost you 

at least 30,000 points, 

taxes and fees from €30. 

Book at Flysas.com 

1 

Deyrolle 

1 Want to really 

surprise someone 

This is the place to 

let your imagination 

run wild. Founded in 

1813, the legendary 

Parisian house of 

taxidermy and entomology 

is stuffed 

with creatures great 

and small, not least 

lions, tigers, and 

bears. Salvador Dali 

and Damien Hirst 

have both shopped 

here. Enough said 

46 Rue du Bac 

• deyrolle.fr 

Get the map 

Find Paris’s best 

shops and more at 



67

SCANDINAVIAN TRAVELER | VISITS | PARIS 

Photo by Caroline Faccioli 

Sweet on 

chocolate 

3 

3 

Photo by Caroline Faccioli 

Eco before ego 

Find the best eco hotels in Paris 

at scandinaviantraveler.com 

4 3 

2 

A.P.C. Surplus 

This store is the epitome 

of pared-down French cool 

with its understated yet chic 

wardrobe staples for the man 

or woman about town. Its raw 

selvage denim is as popular 

as ever. 

20 Rue André del Sarte 

• apc.fr 

Noël 

2 This boutique, 

founded in 1883, 

specializes in fine 

fabrics such as embroidered 

linen, muslin, organza, cotton 

damask, and cotton piqué. 

1 Avenue Pierre 1er de Serbie, 

Place d’Iéna 

• noel-paris.com 

Ethnic food 

Find Paris’s best 

ethnic food places at 


Merci 

Founded by the same couple 

that started luxury childrenswear 

label Bonpoint, Merci 

combines the best in fashion, 

design and housewares, often 

highlighting the work of upand-coming 

designers. Profits 

from Merci go to educational 

projects in Madagascar. 

111 Boulevard 

Beaumarchais 

• merci-merci.com 

20 sur 20 

This tiny boutique specializes 

in jewelry and ceramic 

figurines from the 30s, 40s 

and 50s. 

3 Rue des Lavandières, 

Sainte-Opportune. 

La Maison du Chocolat 

3 Design your own box of 

chocolates or choose from 

one of the special handmade 

festive treats on offer. Even 

testy Parisians patiently wait in 

line at this store. 

8 Boulevard de la Madeleine 

• lamaisonduchocolat.com 

The Broken Arm 

4 Located in the hip Marais 

district, this concept store is 

all about what’s hot right now. 

It carries a carefully curated 

collection of clothes and 

accessories from French and 

international fashion labels for 

men and women. 

12 Rue Perrée 

• the-broken-arm.com 

Le Comptoir Général 

This self-dubbed “art 

museum of ghetto culture” 

revolves around African kitsch, 

vintage furniture and pop 

music, with a record shop, 

secondhand store, bookstore, 

and toy store all found on the 

premises. 

80 Quai de Jemmapes 

• lecomptoirgeneral.com 

BHV La Niche 

If you’re hunting for something 

special for a furry friend, 

then look no further. BHV La 

Niche has everything for pets: 

clothes, beds, food, toys, and, 

yes, even fragrances. 

42 Rue de la Verrerie • 

bhv.fr/magasins/bhv-la-niche 

68 


10 carat round brilliant-cut diamond. 

BREDGADE 4 . 1260 COPENHAGEN . TELEPHONE (+45) 33 33 09 63 . HARTMANNS.COM

seiko kinetic. 

you are the power. 

novak djokovic 

Kinetic GMT Diver's 

200M, DIVER 

SAPPHIRE- 

GLASS 

DATE 

SUN019P1 

NOK 6 798,– 

SEK 6 998:– 

Find your Prospex dealer: 

www.optura.no

SCANDINAVIAN TRAVELER | VISITS | COPENHAGEN 

FESTIVE 

COPENHAGEN 

Not only are Danes the happiest 

people in the world, they are also 

in a class of their own when it 

comes to celebrating Christmas. 

In winter, Tivoli sparkles just as 

much as the city’s canals in 

summer 

By Emma Olsson 

Free Copenhagen 

Find things you can 

do in the Danish capital that 

won’t cost you an øre at 


Get the map 

Find Copenhagen’s 

best shops at 


Designer Zoo 

1 This design store and 

two-story gallery with changing 

exhibitions and seven 

workshops is in the hip Vesterbro 

neighborhood. On the 

shop floor, designers use glass, 

ceramics, and metalwork to 

create a multitude of esthetic 

expressions. 

Vesterbrogade 137 • dzoo.dk 

Storm 

2 A hotspot for fashion 

addicts, Storm showcases 

up-and-coming labels and this 

month’s must-wear indie fragrance. 

You'll also find classics 

such as Diptyque and Comme 

des Garçons alongside books, 

magazines, and fun ideas. 

Store Regnegade 1 

• stormfashion.dk 

Andersen Bakery 

Japanese baker Shunsuke 

Takaki fell in love with Danish 

pastry 55 years ago and took 

it back to Hiroshima with him. 

The fairy-tale continues with a 

pastry empire stretching from 

Hong Kong to Los Angeles, 

named for H.C. Andersen. 

There are three bakeries in 

Copenhagen, one of which is 

inside the Nimb Hotel in Tivoli 

Gardens. 

Andersen Bakery 

Bernstorffsgade 5 

• andersen-danmark.dk 

2 

This way to Copenhagen 

A return trip to Copenhagen will 

cost you at least 20,000 points, 

taxes and fees from €30. 


1 

Hay 

Hay gives a new perspective 

of Strøget with its humanism 

and sustainability, humor and 

inspiration from around the 

world that manifests itself in 

affordable furniture and home 

accessories. A visit to the 

brand’s store on its home turf 

in Copenhagen is a meditational 

experience for all lovers of 

bits and pieces. 

Østergade 61, level 2-3 

• hayshop.dk 


71

72 

NOVEMBER DECEMBER 2014 | SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER | CHARTS | NATIONALISM 

RISE 

OF 

THE 

FAR 

RIGHT 

The far right has gained unprecedented popularity 

in Scandinavia shattering our self-image as a 

liberal and tolerant society. How did we get here 

By Per Svensson Illustration by Johan Askegård 

1926 

Sweden’s Fascist 

Combat Organization 

founded 

Nov 16, 1930 

Denmark’s National 

Socialist Workers’ Party 

founded 


73


Photo by Tomas Oneborg / Svd / TT 

Björn Söder, Sweden Democrat 

and second deputy speaker of 

the Swedish parliament 

B 

jörn Söder, secretary of the 

Sweden Democrats, attended 

the opening of the Swedish 

parliament in late September in 

a red waistcoat and black hat. 

He wasn’t the only one in folk 

dress. Magdalena Andersson 

(Social Democratic Party), Åsa 

Romson (Green Party), and Rossana 

Dina marca (Left Party) also wore traditional 

costumes to make a subtle point: the Sweden Democrats 

don’t get to define what is Swedish. 

The day before, when the newly elected MPs had 

gathered to elect the parliamentary speakers, the 

dissociation was much clearer. Dinamarca wore a 

T-shirt that said “SD=racists.” 

Söder was elected second deputy speaker – a role 

conventionally given to the third-largest party in 

the Swedish parliament, now the Sweden Democrats. 

This time, though, the other parties’ MPs 

repeatedly abstained from voting – a highly unusual 

demonstration. 

74 

For a Dane, the 

constant political 

correct ness 

ex pected of 

Swedes may seem 

incomprehensible 

Jan 15, 1933 

Sven-Olov Lindholm 

forms Sweden’s National 

Socialist Workers’ Party 

(later renamed Swedish 

Socialist Unity) 

Even so, Söder now holds one of Sweden’s most 

prestigious offices. He is one of four speakers who 

preside over the Swedish parliament, thanks to his 

party’s success in the elections last fall. The Sweden 

Democrats won 13 percent of the vote, sending the 

other 87 percent into a state of shock. 

Who would have thought it of a party with 

neo-Nazi and racist skinhead roots – a party that 

until fairly recently celebrated each mandate won in 

small rural communities in local elections 

Photo by Pressens bild 

Sven-Olov Lindholm, 

a founding father 

of Swedish national 

socialism, speaks 

at Östermalms torg 

in Stockholm on 

March 9, 1947 


Police break up a neo-Nazi attack on an 

anti-Nazi demonstration in a Stockholm 

suburb in October this year. More than 500 

people had taken to the streets to protest 

against fascist graffiti in the neighborhood 

Photo by Hampus Andersson / TT 


75


Adolf Hitler and his deputy, 

Martin Bormann, with Norway’s 

Vidkun Quisling 

Mogens Glistrup at a 

national congress 

May 13, 1933 

Vidkun Quisling, former 

Norwegian secretary of 

defense, founds Nasjonal 

Samling 

Photo by TT 

Oct 24, 1945 

Quisling sentenced 

to death for, among 

other things, treason 

1972 

Mogens Glistrup founds 

the populist Danish 

Progress Party and gets 

16% of the vote in 1973 

Photo by Leif Nyholm/Scanpix Denmark 

Twenty years ago, who would have guessed that 

populist parties with a xenophobic agenda would 

be the political winners in the Nordic welfare 

states of the early 21st century, countries that 

prided themselves on being of a slightly higher 

moral standing – a little more peaceful, a little 

more democratic, a little more decent, a little more 

open-minded and tolerant than anyone else 

76 

Carl Ivar Hagen, leader of 

Norway’s Progress Party 

The Scandinavian 

debate on 

nation alism often 

becomes inflamed 

How to explain that the Progress Party is in government 

in Norway, that the Danish People’s Party 

is, according to many analysts, changing the political 

climate in Denmark, that the Finns Party (previously 

the True Finns Party) won 12 percent of the vote in 

the EU elections in May this year, and that only the 

left-wing Social Democrats and the conservative 

Moderates are bigger than the Sweden Democrats 

in Sweden In this fall’s parliamentary elections, not 

only did the Sweden Democrats do well in traditionally 

poor districts, but they also started to break into 

affluent areas such as Fridhem in Malmö, a wealthy 

seaside enclave of stately upper-class villas. That’s 

where Zlatan Ibrahimovic has his house. 

B 

rown shirts and swastikas – the Nazism 

that we recognize from the 1930s – have 

never gone down well with the Nordic 

countries. Not even in the years when 

Hitler ruled Germany and much of Europe. 

The Nazis loved the notion of “Nordic.” It was 

from this region that they believed they would find 

the most Germanic Germans. But the feeling was 

not unreservedly mutual. 

Swedish pro-Nazi factions had their best election 

in 1936 when they got about 50,000 votes – under 

two percent of the electorate. This included more 

than 30,000 votes for the National League of 

Sweden. The NLS had previously been called the 

National Youth League of Sweden and was linked to 

the right-wing General Electoral League (now the 

Moderates). 

The picture was similar in neighboring countries. 

In Denmark, Captain Cay Lembcke went from being 

head of the scout movement to leading the pro-Nazi 

Danish National Socialist Workers’ Party. It was too 

German to be a credible Danish nationalist party and 

remained a marginal party even after Lembcke was 

succeeded by Frits Clausen, a doctor from Southern 

Jutland. The Danish Nazis got just two percent of the 

vote in 1939. 

In Norway in 1933, having served as defense 

minister in the agrarian government of Peter Kolstad, 

Vidkun Quisling formed the fascist-leaning 

Nasjonal Samling. Like its Danish counterpart, the 

party got a lukewarm response from voters. The 

Danish and Norwegian Nazis’ real political breakthrough 

came when the German occupiers gave 

them the chance to become traitors to their country. 

Not even in Finland did an outright Nazi party 

Photo by Tor Richardsen / Scanpix 



Oct 18, 1974 

Anders Lange 

dies. His successor, 

Carl Ivar Hagen, 

turns the Anders 

Lange Party into the 

Norwegian Progress 

Party 

August 1979 

Keep Sweden Swedish 

founded. Merges with 

the Progress Party and 

changes name to the 

Sweden Party 

Feb 6, 1988 

Sweden 

Democrats 

founded. 

One of its 

leaders, Anders 

Klarström, 

was an active 

member of the 

Nordic Reich 

Party 

Sept 15, 1991 

The Swedish 

anti- immigrant 

party New 

Demo cracy 

wins 7% of the 

vote and seats in 

parliament 

Photo by Morten Juhl/FLT-PICA 

Pia Kjærgaard at the Danish 

parliament in Christiansborg 

Oct 6, 1995 

Pia Kjærgaard 

leaves the Progress 

Party and founds 

the Danish People’s 

Party 

manage to become a dominant force, despite favorable 

conditions. Finland had just come through a 

brutal civil war, bordered Stalin’s Soviet Union, and 

fought on Germany’s side in the Continuation War 

of 1941-44. 

During the 1930s, the Patriotic People’s Movement 

grew out of the anticommunist Lapua Movement, 

with the typical fascist penchant for uniforms. In the 

1936 election, the party won over eight percent of the 

vote and enjoyed a ministerial post during the war 

years. It never held power, however. 

Despite the lack of electoral success, fascism and 

Nazism did influence Nordic society during the 

interwar period. Influence measured by election 

results is not the same as the power to influence the 

social climate. 

In the 1930s, fascist ideas were widely discussed, 

and often accepted, in social circles that could 

influence which questions were asked and which 

answers were given in political debates – namely by 

academics, intellectuals, and students. 

In Finland, several young writers and authors 

were part of the unofficially named “Black Guard.” 

In Norway, the country’s greatest poet, Knut 

Hamsun, was an articulate pro-Nazi. While in 

Denmark the youth faction of the Conservative 

People’s Party formed a nationalist action league 

in 1933 with a uniform comprising green shirts and 

riding boots. 

And what about Sweden The chairman of the 

National League of Sweden, Elmo Lindholm, was a 

lecturer in Latin which is not as strange as it sounds 

for a fascist leader at that time. 

D 

ressed in student caps and carrying 

torches, between 400 and 500 students 

marched through central Stockholm 

on February 6, 1939. It was just a few 

months after Kristallnacht, the night 

of broken glass, and the students were protesting 

against an idea proposed by some Swedish doctors 

to give a dozen Jewish German doctors the right to 

live and work in Sweden. “Stop the import of Jews,” 

was written on one banner and “Sweden for the 

Swedes” on another. 

At a public meeting in connection with the torchlit 

procession, representatives of the student unions 

for aspiring dentists, pharmacists, and doctors 

spoke out. The rally was organized by the Swedish 

National Socialist Student Union. 


Founded in 1915, 

the National Youth 

League of Sweden 

changed its name 

to the National 

League of Sweden 

in 1934 

In other words, the Nazi student organization. 

In the weeks that followed, the Medical Students’ 

Association in Stockholm and the student unions of 

Uppsala and Lund held meetings on the same topic. 

Everywhere, anti-refugee resolutions were passed 

by considerable majorities. The Swedish Nazis were 

overjoyed. 

On February 25, 1939, a report from the student 

77 

Photo by Scanpix


Photo by Bax Lindhardt/Scanpix Denmark 

Flash point: Supporters of neo-Nazi party the National Socialist Movement of Denmark clash with left-wing protesters at a Racism Free City demo 

in Christiansborg Palace Square, Copenhagen, on May 10. Police made several arrests 

The Norwegian 

Progress 

Party held 

its general 

meeting in 

Gardermoen in 

2007 Photo by Knut Falch/TT 

union meeting in Uppsala headed the front page of 

the Swedish paper Den Svenske Folksocialisten (“The 

Swedish People Socialist”): “Uppsala students safeguard 

the nation’s borders/Firm protest against the 

import of refugees.” 

The newspaper was the organ of the so-called 

Lindholm Movement or National Socialist Workers’ 

Party. Its leader was a noncommissioned army officer 

called Sven-Olov Lindholm. In 1938, his party 

changed its name to the Swedish Socialist Unity, 

and replaced the swastika with a blue and yellow 

symbol, the so-called “Vasa sheaf.” 

Despite modest election results, Lindholm’s party 

had the wind in its sails in the 1930s and saw itself 

as the young vanguard of new Europe. 

Fascism reigned supreme in two of Europe’s leading 

cultural nations – Italy and Germany – and was 

the worldview on the rise in a number of countries. 

The fascists saw themselves as warriors of destiny, 

in which one’s nation, one’s people, and the future 

of one’s “race” was at stake. 

78 

2001 

Danish Peo ple’s 

Party becomes 

the third-biggest 

party in Denmark 

May 7, 2005 

Jimmie Åkesson 

becomes leader of the 

Sweden Democrats 

There were three enemies: Marxism (which 

included social democracy), liberalism/big business, 

and the Jews, who were considered to be 

behind both Marxism and capitalism. These “forces 

of evil” fueled their sinister games with the help of 

democracy, a concept rewritten as “dumbocracy” in 

Swedish Nazi circles. 

This worldview attracted a not inconsiderable 

number of students in the 1930s who, after the war, 

went on to take up important positions in Swedish 

society: high school teachers, doctors, senior civil 

servants, politicians, judges, priests, and editors. 

That may also be one reason why there was never 

any profound soul-searching in Sweden after World 

War II. 

T 

he Holocaust is the great watershed 

moment in modern European history. 

In its wake, Nazism could only survive 

publicly as mold on the walls of the 

basement of politics, a pathetic cult of 

unrepentant old men and intoxicated young rebels. 

In this respect, the difference between the Nordic 

countries is small. Those who saluted Nazism posed 

no threat to society. 

Yet in one important aspect they differ considerably. 

While Sweden allowed the modern social 

structure to become the major – and only – source 

of national pride after the war, labeling historical 

romance and patriotic pomp as suspicious and 


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dangerous phenomena, countries that had been 

occu pied or directly involved in the war had a different 

relationship to nationalism. There, national 

symbols were charged with positive energy in the 

struggle for freedom and independence. 

That’s why the Scandinavian debate on nationalism 

often becomes so inflamed. 

For a Swede, it is bizarre to see Danes waving 

small paper flags in the arrivals hall at Kastrup 

airport, and then there’s the Danish political debate 

and its fixation on “foreigners.” 

For a Dane, the constant political correctness 

expected of Swedes – to the extent that other parties 

refuse to speak to the Sweden Democrats – may 

seem incomprehensible. 

Many Swedes in the meantime may find it strange 

that the Progress Party resumed a central role in 

Norwegian political life so quickly, and seem ingly 

easily, after the massacre on Utøya. While, for 

80 

Media spotlight: 

Jimmie Åkesson, leader of the 

Sweden Democrats, is quizzed 

by the press on election night 

Sept 19, 2010 

The Sweden 

Democrats win 6% 

of the vote and 

seats in parliament 

Oct 16, 2013 

In Norway, the Conservatives 

and Progress Party form a 

minor ity government. Siv Jensen 

made secretary of finance 

Sept 14, 2014 

The Sweden 

Democrats become 

Sweden’s thirdbiggest 

party 

Nordic 

quarrels can be 

explained by 

parties’ different 

evolutions 

their part, Norwegians may feel that Swedes who 

constantly highlight mass murderer Anders Behring 

Breivik’s former membership of the Progress Party 

aren’t slandering just the party, but to some extent 

Norway as a nation. 

Nordic quarrels can be explained by parties’ 

different evolutions. The Sweden Democrats have 

grown out of Keep Sweden Swedish, a racist organization 

that emerged in the 1980s. The Finns Party 

can be said to have its roots in old-fashioned peasant 

populism and the 1970s Rural Party. And Pia 

Kjærsgaard, the woman behind the Danish People’s 

Party, was nurtured politically by the marzipanloving, 

tax-hating populist Mogens Glistrup and his 

Progress Party of the early 1970s. 

The architect of the Norwegian Progress Party, 

Anders Lange, shamelessly named it the Anders 

Lange Party. A few years after his death in 1974, 

the party was taken over by Carl Ivar Hagen and 

became the Progress Party. 

Both Glistrup and Lange’s parties were traditional 

protest parties in that they wanted to cause 

trouble for a welfare state that many in the 1970s 

thought had grown too big, too bold, and too selfsufficient. 

It wasn’t until the 1990s that a Swedish 

equivalent, the New Democracy, was founded. By 

then, discontent with the political establishment 

had been mixed with a sizable dose of xenophobia 

increasingly directed at Muslim groups. 

It is this witches’ brew that the populist and 

far-right parties of Europe are now successfully 

plying their voters with. It is no longer the fear of 

an excessively strong welfare state, but a nostalgic 

longing for the omnipotent nation state of old, that 

these parties are exploiting. 

Consequently, regardless of their inherent differences 

and nuances, the parties are pushing an ideology 

more similar to that of the 1930s than the 1970s. 

This is true of the Danish People’s Party and the 

Finns Party, and it’s especially true of the Sweden 

Democrats. The society they want to re-establish is 

completely different to the one we live in. 

“We simply don’t want the divided, segregated, 

soulless society that the socialist-liberal establishment 

has created for us,” Jimmie Åkesson, leader 

of the Sweden Democrats, writes at the end of his 

political memoir Satis Polito. 

His far-right counterparts throughout Europe are 

all certainly nodding in agreement. Today’s brand 

of extreme nationalism may take different forms, 

but its enemies are the same: the EU, the liberal 

media, and globalized society. 

Perhaps because nationalism is so natural in 

homo geneous Scandinavia we haven’t paid attention 

to it, and that’s why it’s easier than we could 

have ever imagined to convince large sections of the 

population that all threats are external. 

In a world of change, there are those that pretend 

that the clock can be turned back and that society 

can once again be the safe and harmonious family it 

never was. 


ADVERTORIAL 

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This Autumn, the Supernova collection of homeware designs forms 

a bridge between porcelain and metal with decorative faceted 

designs in stoneware and steel. Combining the ancient art of 

origami with the visual drama of kaleidoscopes, Supernova is an 

explosion of light and lustre. Featuring bowls and candleholders, 

this shining homeware range has been designed for decoration 

and occasion, and this autumn existing designs are re-imagined 

and new pieces brought to life. 

CHRISTMAS COLLECTIBLES 

Introduced for the fi rst time in 1984, and a permanent 

Christmas tradition each year ever since, the Georg Jensen 

Christmas Collectibles collection combines Christmas traditions 

with contemporary design sensibilities. 

GIVING 

TO INSPIRE 

BE INSPIRED BY GEORG JENSEN THIS 

HOLIDAY SEASON AND LET YOUR 

GIVING HAVE AN INSPIRATIONAL 

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HENNING KOPPEL CLOCKS 

From luxury watches and chronographs to wall clocks and 

weather stations, Henning Koppel’s signature horological style 

has been instrumental in helping us keep track of time and, 

indeed, make the most of it. For autumn 2014, Georg Jensen has 

invited the creative minds from the All The Way To Paris design 

agency to create a new look for Koppel’s beloved designs. 

COBRA 

The striking appearance of Cobra’s dramatic and beloved curves 

is enhanced this season with the addition of three new pieces of 

functional design. Rising from the table top in apparent defi ance 

of gravity, the new pieces reference the impressive and beguiling 

snake from which they take their name. 

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THE 

GEORG JENSEN 

STORY 

110 YEARS OF ART & DESIGN 

GEORG JENSEN 

(1866-1932) 

founder, collaborator, sculptor, artist 

Georg Jensen is recognised as the greatest 

silversmith of the past 300 years. 

He referred to himself as “the silversmith 

sculptor” and his grave marker identifies 

him as Billedhugger or “Sculptor”. 

Inspired by nature, Jensen compared the 

luster of his chosen material to the pure 

light of the Danish moon. He conjured 

creations out of the metal that defied 

the constraints of the time. He was innovative, 

his ideas revolutionary. Yet he was 

firmly grounded in the clean, minimal 

tradition of Danish design. Hollowware, 

cutlery and fine jewellery were designed, 

created, and sold from his charming shop 

in central Copenhagen. 

Influenced by magical landscapes in the 

land of Hans Christian Andersen’s Little 

Mermaid, he saw fantasy and fairytale 

in the everyday. He designed works of 

art that were as practical as they were 

decorative. 

Jensen was also a visionary for the creative 

process. He opened his doors to art and 

design partnerships with leading sculptors 

and designers of the time – a hallmark of 

the brand that continues to this day. 

The Georg Jensen brand represents every 

leading design movement from the 20th 

century. Johan Rohde, Georg Jensen’s first 

creative partner, brought a minimalist 

touch to the brand’s ornate art nouveau 

style. Years later, Harald Nielsen created 

dazzling art deco designs, while Count 

Sigvard Bernadotte added a touch of 

Swedish royalty with his lined silver 

pattern. 

After Jensen’s death in 1935, the artistic 

partnerships continued: Henning Koppel, 

Arno Malinowski, Arne Jacobsen, and 

Verner Panton each challenged convention 

with bold and original design solutions. 

The world of jewellery evolved, led by 

female designers including Astrid Fog, 

Nanna Ditzel, and Vivianna Torun 

Bülow-Hübe. 

110 years later, one man’s creative vision 

is now a globally renowned “House of Art 

& Design”. Organic and sculptural, intellectual 

yet straightforward, always original, 

a Georg Jensen piece is distinctive for 

its compelling simplicity, for its ability to 

transcend form and function, and for its 

capacity to change our perceptions.


THE LOUVRE BOWL 

Style number 19, Georg Jensen´s graceful silver fruit 

bowl, later known as the Louvre Bowl, was acquired by 

the Louvre Museum in Paris in 1914 in recognition of the 

artistic importance of the Georg Jensen design. 

The bowl is made to order and is handcrafted at the Silver 

smithy workshop in Copenhagen. It takes approx. 4 months to 

produce this piece in the hands of a skilled silversmith. 

GEORG JENSEN TODAY 

In 2013, Georg Jensen was acquired by Investcorp and David 

Chu, the founder of Nautica. Chu, as CEO, has launched 

new collections of fine jewellery, adding gold, diamonds and 

richly-coloured stones to existing styles, while staying mindful 

to the brands Danish heritage. 

Using the Georg Jensen archives as his treasure chest, Chu 

looks to the company’s celebrated history for inspiration, 

adapting archival designs with new proportions, and adding 

new pieces to the portfolio of the different product categories. 

FLAGSHIP STORE 

OPENINGS 

The fully authenticated collection is available exclusively in 

Georg Jensen flagship stores worldwide, and many new stores 

are in the planning. The recently refurbished Copenhagen city 

store reflects the Georg Jensen universe at its fullest, and the 

Grand Opening of the first flagship store for Norway will take 

place November 27th in Oslo. 

DAVID CHU 

CEO 

In the words of Georg Jensen, “Do not follow fashion but be guided by the 

present if you want to stay young in the struggle.” It is our intention to 

continue the founder´s commitment to exciting and adventurous 

collaborations with new generations of artists from all over the world. 

GEORGJENSEN.COM


FROM THE ARCHIVE 

COLLECTION 

ASTRID FOG NECK RING 

The Georg Jensen Archive Collection is a carefully curated 

selection of iconic jewellery pieces created from the silver 

smithy archives. 

Danish designer Astrid Fog created her first jewellery 

collection for Georg Jensen in 1969. From the earliest 

collections, her designs attracted widespread recognition 

and her pieces for Georg Jensen won her a strong following 

among the fashion-forward. In addition to hollowware 

and jewellery, she worked in clothing design – in 

both haute couture and ready-to-wear. This experience 

seems to have given her a wonderful appreciation for 

an audience’s tastes and an advanced understanding of 

what will catch the eye. 

In addition, her legacy includes a rich development of 

the modernist sensibility. She used combinations of 

simple geometric shapes, such as circles, squares, and 

rectangles in ways that were wholly new at the time. 

The design of the Astrid Fog Archive collection neck 

ring consists of a hand-drawn silver thread and organically 

formed drops. Each drop is shaped differently. 

It is a never-before-produced piece from the Georg 

Jensen design archives, launched in 2013. 

DESIGNER ASTRID FOG 

1911-1993


ASTRID FOG NECK RING 

STERLING SILVER 

GEORGJENSEN.COM


BOLD, 

BEAUTIFUL 

& SPIRITED 

VIVIANNA 

TORUN BÜLOW-HÜBE 

Born in Malmö, Sweden in 1927, Vivianna Torun Bülow- 

Hübe was Sweden’s first female silversmith to establish 

her own workshop. Intuitive, disciplined and courageous 

in her approach to work as well as life, Vivianna worked 

with uncompromising passion to create compelling 

jewellery designs deeply rooted in nature. 

Vivianna quickly became known internationally for her 

innovative and elegant jewellery, and developed a loyal 

following that included artists such as” Billie Holiday, 

Duke Ellington and Pablo Picasso. 

Vivianna created some of the most memorable jewellery, 

crafted from materials that gently wrap around the female 

form. The Vivianna collections reflect the designer’s bold 

spirit and fearless artistic perspective. 

VIVIANNA TORUN BÜLOWHÜBE 

1927-2004


VIVIANNA TORUN BANGLES 

18KT YELLOW AND ROSE GOLD, STERLING SILVER, BRILLIANT CUT DIAMONDS 

GEORGJENSEN.COM


“A piece of jewellery should be a symbol of love. 

It should enhance and move with the body 

so that it blends with you. It must not overwhelm, 

but enhance you. This is why it must be timeless. 

It shouldn’t matter if you are 17 or 87 years old.” 

VIVIANNA TORUN BÜLOW-HÜBE 

VIVIANNA DEW DROP NECK RING 

ABOVE: NECK RING 18KT ROSE GOLD, CINNAMON DIAMONDS 

OPPOSITE: NECK RING & EARRINGS 18KT YELLOW AND WHITE GOLD, BRILLIANT CUT DIAMONDS 

GEORGJENSEN.COM


THE FUSION 

COLLECTION 

VIBRANT, 

PLAYFUL, VIVACITY 

The Fusion collection was created to embody 

the authentic individual personality of its owner. 

The collection radiates a sense of vibrant, playful vivacity 

through each of its individual elements, the variety in its modern 

and elegant shapes allowing for a plethora of personal expressions. 

In Fusion, diamonds, gold and colours merge to form 

continuously expanding ideas and combination of jewellery. 

With the collection´s virtually infinite variety of customisable 

choices, Fusion introduces a truly bespoke and individually 

crafted experience in jewellery. 

DESIGNER NINA KOPPEL 

(1942-1989) 

was the daughter of Henning and Jytte Koppel, 

the famous design and sculptor couple. 

Nina Koppel began working at Georg Jensen in 1980 and is 

notoriously known for designing the sophisticated Fusion rings. 

FUSION EARRINGS, RING & PENDANT 

18KT YELLOW, WHITE AND ROSE GOLD, BRILLIANT CUT DIAMONDS AND BLACK DIAMONDS 

VIVIANNA TORUN BANGLE 

STERLING SILVER WITH 18KT YELLOW GOLD

GEORGJENSEN.COM


THE TALENTED 

MODERNIST 

HENNING KOPPEL 

Henning Koppel was a leader of the Scandinavian 

modern design movement, and his designs for Georg 

Jensen were unlike any works ever produced. He took 

the premise of organic, flowing forms to transform 

hollowware, cutlery, jewellery and watches. 

Henning Koppel was born to a wealthy Jewish family 

and showed an early talent for art, leading him to train 

in both drawing and aquarelle early on. He was trained 

as a sculptor and began collaborating with Georg Jensen 

in 1946. 

Like many Danish Jews, Koppel fled to Sweden during 

the Second World War. At 27, he returned and began 

working at Georg Jensen. His first works – a series of 

necklaces and linked bracelets resembling whale vertebrae 

and microscopic organisms - were small masterpieces in 

imaginative modelling. Henning Koppel was in every 

way groundbreaking and his jewellery was unlike anything 

ever created at the silver smithy in its first 40 years. 

During his life, he won many awards including the 

Milan Triennial, the International Design Award and 

the Lunning Prize. Accolades are important, but what 

means even more to us is that people still choose to wear 

a watch by Henning Koppel or to serve coffee from one 

of his pots. The integrity and appeal of his designs 

remain vital and undiminished. 

When Henning Koppel died in 1981, aged 63, he had 

created an astonishing range of work: from stainless 

steel cutlery such as “New York” which found its way 

into the homes of millions, to magnificent one-off 

signature pieces such as the silver and crystal chandelier 

he designed to celebrate the 75-year anniversary of 

Georg Jensen in 1979. 

HENNING KOPPEL 

1917-1982


THE LEGENDARY 

KOPPEL PITCHER 

A TRIBUTE TO GEORG JENSEN HIMSELF 

The Koppel pitcher is one of Henning 

Koppel´s most famous pieces and was 

first formed in 1952. It is spare but 

sensuous, with an elegantly extended 

handle and exaggerated lip. 

The lush and sculptural Koppel pitcher 

with its organic lines is also considered 

to be among the century’s best silverware 

designs. 

The pitcher was created as a tribute to 

the silversmith Georg Jensen himself; 

this collection is a modern interpretation 

of the legacy of excellent craftsmanship 

that dates from the very beginning. 

KOPPEL PITCHER 

STERLING SILVER OR POLISHED STEEL 

GEORGJENSEN.COM


THE KOPPEL 

COLLECTION 

A UNIQUE STORY 

OF BALANCE 

AND PRECISION 

The Koppel watch was revolutionary when it debuted in 

1978, and the current generation remains a master class in 

understatement. The fluent, minimal lines of the case and 

hands have become modern classics and the overall aesthetic 

is one of refined purity. Beneath this sleek exterior, the 

Swiss-made movement delivers the highest level of technical 

performance and excellence. 

Henning Koppel’s design ethos, evident in his eponymous 

watch, focused on beauty in its purest form. Each concept 

is pared to the exquisite essentials and rendered in exquisite 

detail. The Koppel watch features simple dots in place of 

numerals. It had never been done before and it became a 

signature feature of the collection. 

KOPPEL AUTOMATIC 

41 MM/ GMT/ POWER RESERVE INDICATOR/ BLACK ALLIGATOR STRAP


KOPPEL AUTOMATIC 

41 MM/ GMT/ POWER RESERVE/ BROWN ALLIGATOR STRAP 

GEORGJENSEN.COM


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SCANDINAVIAN TRAVELER | SHOWCASES | HOUSTON 

DID SOMEONE 

SAY PROBLEM 

Houston has never had it so good. There’s plenty to gush 

about thanks to oil and you don’t have to drill too far under 

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By Risto Pakarinen Photos by Jonas Bilberg 


99

ONLY THE BEST IS 

GOOD ENOUGH. 

From new exciting flavors to well-known classics – always carefully selected. 

You’ll find an updated SAS menu in the seat pocket in front of you.


‘Houston. Tranquility 

Base here. The Eagle 

has landed.’ 

H 

ouston immediately brings 

to mind one thing. Space. A 

close-run second is “Houston, 

we have a problem,” a reference 

to the Apollo 13 movie 

based on the unsuccessful 

1970 mission to the moon. 

Locals are quick to point out 

that the problem wasn’t with 

Houston and that Houston 

was the first word Neil Armstrong said on the moon: 

“Houston. Tranquility Base here. The Eagle has 

landed.” 

Houston doesn’t have famous sports teams 

named for it (unlike Boston’s Celtics or the Bruins), 

popular 1980s bands (Chicago) or food (Philadelphia 

has the cheesesteak; Buffalo has chicken 

wings.) 

Even within Texas, it’s Dallas that has the TV 

show and those footballing Cowboys. 

And yet Houston is the fourth-most populous 

city in the nation (after New York, Los Angeles, and 

Chicago) and the fastest-growing metropolitan area 

in the country, according to one report. 

But fame, that’s only surface-deep, and in Houston 

there’s a lot going on under the surface. 

First off, there’s the tunnel system that connects 

buildings in the downtown area and makes it look 

like a ghost town above ground. When the temperature 

averages 30C between May and October, 

Houston is like an anthill: quiet on the surface, but 

dig a little deeper and you’ll see how busy it is. 

Dig a lot deeper, and you might hit oil. That is 

what makes Houston Houston. 

It’s black gold that’s built this city, and there’s 

no escaping it. Thanks to oil, Houston is now only 

second to New York in terms of the number of 

Fortune 500 companies headquartered there 

(24 and counting). 

I 

t was the oil trade that transformed Houston from 

a simple railroad hub into a big city at the beginning 

of the 20th century. 

The oil boom, or Gusher Age, made Texas 

prosperous and by 1905, thanks to the Texas Fuel 

Company’s expansion and relocation to Houston, 

the city became the hub of the state’s oil industry. 

The company was later merged with the Texas 

Company and renamed Texaco. 

Another giant, Humble Oil, founded in 1911, also 

had its headquarters here. Named for the city, not 

its founders’ modesty, Humble was America’s largest 

producer of crude oil during World War II and 

later became Exxon. 

Did you 

know that… 

…Houston used to be 

the capital of Texas In 

June 1842, Sam Houston, 

President of the Republic 

of Texas, wanted to move 

the capital away from 

Austin and the Mexican 

border. Three months 

and two days after 

Houston was named the 

new capital, the city lost 

its status to Washingtonon-the-Brazos, 

where 

the Texas Declaration of 

Independence was signed 

on March 2, 1836. Austin 

was made the capital 

again when Texas joined 

the United States in 1845. 

NONSTOP 

TO HOUSTON 

SAS launched a new service between Stavanger, 

southwest Norway, and Houston in August 

this year. About 70,000 passengers travel 

between Houston and Scandinavia every year, 

and about 15,000 of them fly to Stavanger, 

another oil town. 

In 2013, SAS asked 424 companies in or 

near Stavanger for their suggestions for new 

routes, and 44 percent listed Houston as their 

top choice. Almost 80 percent of traffic from 

Norway to Houston is (oil) business-related. 

To make the 10-hour trip as comfortable 

as possible, and to fully cater to business 

travelers, the route is operated with a business 

version of the Boeing 737-700 with just 44 

seats. 

With fully reclining seats, world-class food, 

and iPads with SAS Play content, it’s not only 

you who’ll be flying. Time will fly as well. 


101


Bet you didn’t 

know that… 

…the Texas Medical Center 

Orchestra (formerly 

the Doctors Orchestra 

of Houston) consists 

of physicians, dentists, 

nurses, medical students, 

biomedical scientists, 

social workers, and other 

health professionals. The 

purpose of the orchestra 

is to give them an outlet 

for creative expression 

through music. 

www.tmcorchestra.org 

It’s Texas. Go big or 

go home 

Fun fact 

A 10 gallon Stetson 

doesn’t actually hold 10 

gallons, or 37 liters, of 

anything. It does hold 

three liters, though. 

102 

Today the Houston region is home to the largest 

petrochemical manufacturing center in the world 

– when you add synthetic rubber, insecticides, 

and fertilizers into the equation – and accounts for 

almost 40 percent of America’s capacity for base 

petrochemicals. 

Oil equals money, and money equals prosperity 

on all fronts. 

Texas boasts the highest rate of job growth 

nationwide, with Houston among the top ranked 

cities. 

“People see Houston as the real hub and investments 

in and around Houston are apparent,” Huw 

Rothwell, executive director of recruitment company 

Michael Page International, told the oil and 

gas industry portal Rigzone recently. 

Forbes magazine has ranked Houston fifth on a list 

of cities that pay the best salaries, and at the same 

time, Houston had the third-lowest cost of living 

among the nation’s 20 most populous metro areas in 

2013, according to the Council for Community and 

Economic Research’s Cost of Living Index. 

And, of course, Houston is still the Houston of 

space exploration. The Johnson Space Center, about 

an hour south of downtown Houston, is mission 

control for Nasa’s upcoming Orion program, with 

the next launch scheduled in December. 

The space center employs about 3,000 people, 

and another 14,000 are employed through contractors. 

Nasa recently awarded Boeing a $4 billion 

deal to transport crews to the International Space 

Station, with software development and astronaut 

training taking place in Houston. 

T 

he oil and aerospace industries are still 

the backbones of the city so it’s easy to 

forget that the Texas Medical Center, a 

major player in healthcare and biotechnology 

research, also employs over 

100,000 people. 

Founded by Monroe D. Anderson – not an oilman, 

but a banker and cotton trader – the medical center 

is a world leader in cancer research. It also performs 

more heart surgeries than anywhere else in the 

world. Every year, over seven million patients visit 

the center, about 18,000 of them from abroad. 

And to be fair, Houston does have the Texans, an 

American football team, and the Astros, a baseball 

team, and maybe one day they’ll become as famous 

as the Cowboys or the Red Sox. 

Meanwhile, Houston’s got it good. There will be 

manned missions to Mars, they’re still pumping oil, 

and the medical center is continually making new 

advances. Plus, there’s that subtropical climate. 

So when you’re sitting down at Vic & Anthony’s 

in the heart of the city or Taste of Texas on the west 

side, just before you cut into your steak you can tell 

yourself, and Houston, that you too have landed. 

Galveston Island’s 

beach is just an 

hour from Houston 

This way to Houston 

SAS flies direct to Houston from Stavanger, 

and offers connecting flights from elsewhere in 

Scandinavia. 

Earn points 

As a EuroBonus member 

you earn points when you 

fly with SAS, Star Alliance 

and partners. 

Book your flight on Flysas.com 

Shop onboard 

For longer flights we offer 

our store onboard. Use 

your points to buy perfume, 

jewelry, fashion, the latest 

gadgets, or anything from 

our beverage menu. 


BRAASTAD XO 

CONTEMPORARY 

BY MAGNE 

FURUHOLMEN 

We invited artist Magne Furuholmen and designer Henrik Haugan from 

Snøhetta to collaborate with our Master Blender Richard Braastad to create 

this year’s limited edition of XO. The result is a brave and beautiful bottle, 

containing a complex, yet round and smooth cognac. Enjoy! 

FROM OUR CASTLE 

TO YOURS


2 

4 

24 HOURS 

in Houston 

3 

Museums 

1 There are 19 museums within a 2km 

radius of the beautiful Mecom Fountain, 

including the Contemporary Arts Museum, 

Children’s Museum, Center for Photography 

and Museum of Natural Science. You can 

walk around the Museum District, but just to 

get to the other side of the Mecom Fountain 

means getting back into your car and driving 

a few hundred meters to the Hermann Park 

parking lot. 

www.houstonmuseumdistrict.org 

The man 

2 A bronze Sam Houston welcomes you to 

the city that bears his name, and from there 

you can walk through the park, admire the 

reflection pool, the pioneer memorial obelisk, 

rent a paddle boat, or find a stone seat by the 

pond and just relax. 

The Houston Zoo 

3 The Houston Zoo is also inside the park, 

as is the 90-year-old Hermann Park golf 

course, the first desegregated golf course in 

America. 

www.houstonzoo.org 

www.hermannpark.org 

Space center 

Experience 

gravity on 

Mars! 

1 

2 

Get more tips 

There’s plenty going on in 

Houston. See the sights at 


4 

4 No trip to Houston would be complete 

without seeing the Johnson Space Center, 

and while the center is only a 45-minute drive 

south of the city, depending on the traffic, it 

would be foolish to rush your visit. 

Here you can experience gravity on Mars, 

learn about Nasa missions, send the kids to 

the Angry Birds Space playground, and buy 

astronaut ice cream at the souvenir store. 

And on Fridays, you can have lunch with an 

astronaut and spend an hour eating earth 

food and talking about all things space. 

Lunch costs $50 for adults and $25 for children 

aged 4-11. 

It is easy to float around this place for 

hours, but don’t miss the tour of the campus 

– and it is a campus, built just like one to 

facilitate innovation within and between the 

different buildings. 

And of course there’s the Christopher 

C. Kraft Jr. Mission Control Center, the mission 

control center for the Apollo program. 

Currently it is monitoring the International 

Space Station and preparing for the launch 

of Orion in December. One wall is filled with 

shields for every completed mission while 

another wall is for those “always on a mission.” 

The three that didn’t make it home are 

Apollo 1, Columbia, and Challenger. 

As the tour guide tells the group entering 

mission control: “This isn’t a theme park, this 

is the real thing.” 

www.spacecenter.org 

104 


DISCOVER 

THE SINGLET ON 

MADE OF TASTE 

* The Singleton Tailfire & 

Sunray Gold winners 2014 

NEW 

SUNRAY 

Single malt whisky with honey 

notes from maturation in 

toasted bourbon casks. 

SPEY CASCADE 

Single malt whisky with rich, baked 

fruit notes from maturation in sherry 

and bourbon oak casks. 

TAILFIRE 

Single malt whisky with red berry 

notes from maturation in sherry 

oak casks. 

DRINK RESPONSBILY THE SINGLETON, SPEY CASCADE, TAILFIRE and SUNRAY words, the Fish & Gate device and associated logos are trade marks. © 2014

SCANDINAVIAN TRAVELER | EXAMINES | ONBOARD ETIQUETTE 

HOW TO 

KEEP THINGS 

CIVIL AT 

30,000 FEET 

Sharing a confined space with hundreds of other 

passengers for several hours isn’t always easy. Even the jolliest 

of holiday moods can be brought down by a loud child, someone 

kicking the back of your seat, or reclining theirs 

just as the food arrives. Etiquette expert 

Magdalena Ribbing is here to help 

By Emma Brink Photos by Karl Nordlund 

Magdalena minds 

your Ps and Qs 


109


Who is most entitled to the armrest How 

should I behave if the person sitting next to me 

acts like it’s theirs, and theirs alone 

The easiest thing to do is to politely say to the 

person who has laid claim to the armrest: “You can 

have the armrest for half of the journey, and then 

I can have it for the other half, OK” Speak firmly, 

but politely. Once their time is up, just as politely 

say, “I think it’s my turn now.” Should the armrest 

occupier just look at you blankly, gently push their 

arm away. 

Seat reclining is another hot topic. Whose 

comfort comes first, the person who wants 

to recline their seat, or the person who wants 

room for their legs 

Stirring up trouble over something like this is 

downright ridiculous. All you have to do is turn and 

ask the person behind you if you can rest a little 

while and recline your seat. Say thank you if the person 

agrees, and proceed to recline. If, however, they 

ask you to wait 15 minutes while they finish doing 

something, then do that. Claiming your rights the 

way recliners do is like fighting over a bucket and 

spade in a sandbox. It’s unbelievable that adults can 

behave so shamelessly. By the same token, people 

who expect everyone to sit bolt upright without 

moving their backrests are equally immature. 

I got the window seat but need to go to the 

bathroom. The passenger next to me is asleep. 

How do I get out with the least amount of 

hassle 

No one has the right to sleep undisturbed during 

a trip. Tap the person gently and apologize for any 

inconvenience before making your 

way past them as discreetly as 

possible, ideally with your behind 

toward them. 

How do I handle an exceptionally 

talkative neighbor when 

all I want to do is sleep or read a 

book 

My standard trick is to say, “Sorry, but I’m in the 

middle of a compli cated thought process and I don’t 

have the capacity to speak.” Whether the process 

has to do with reading or sleeping is your own business. 

The chatter box in the seat next to you should 

not question this. 

‘No one has 

the right to sleep 

undisturbed 

during a trip ’ 

If I end up near a child who kicks the back of 

my seat or is loud, what is the best way for me 

to handle it 

You can start by politely telling the child 

– provided it’s a child that can communicate 

– “Listen, you’ve kicked me in the back 10 

times now, I hope you’re finished.” If the 

child keeps on doing it, say to the adults, 

“Sorry, but I’d be really grateful if you could 

stop your child from kicking my seat.” If 

the child is screaming, remember that the 

parents are already most likely unhappy too, but 

you can say to them, “You know, I think I’ve heard 

you scream long enough now. Let’s see if you can 

be quiet for just as long. You’re so clever that I’m 

sure you can do that.” If nothing else works, ask the 

cabin crew if it’s possible to change seats. 

110 



Magdalena 

Magdalena Ribbing is 

Swedish daily Dagens 

Nyheter’s agony 

ettiquettist. 


111

Make mine 

a beertail: 

Duvel’s Anders 

Bergengren 

112 


SCANDINAVIAN TRAVELER | DRINKS | BEER COCKTAILS 

C 

ocktails made with beer have been 

around for a while. The Black Velvet 

– half stout (often Guinness) and 

half champagne – is a classic said 

to have been invented in 1861 by a 

London bartender in honor of the 

late Prince Albert, Queen Victoria’s husband. “Even 

the champagne should be in mourning dress,” goes 

the legend. 

These days, beer is more popular than ever. 

Micro breweries are popping up all over the place, 

and most people know exactly what kind of beer 

they are after. 

What’s more, bartenders are increasingly experimenting 

with beer in cocktails, using it as a base for 

so-called “beertails” to give the classics a different, 

exciting touch. 

MAKE YOUR 

OWN BEERTAIL 

Beer turns a traditional cocktail into something 

exciting and different. Several beer 

cocktails are derivatives of traditional cocktail 

recipes, such as the beer margarita made with 

lime juice, tequila, and a light lager, and served 

in a glass with a salted rim. Or a Caipbeerinha: 

cachaça, sugar, lime, and light lager. 

Remember: Lagers bring bubbles and a light 

sweetness to the mix, while malt beer goes 

great with whiskey. Use either a fresh hop 

beer or a distinct bitter in a drink, not both 

together. 

A beer martini, 

SHAKEN 

NOT STIRRED 

Haven’t had a beertail yet Up your hip factor the next time you’re 

at the bar by getting in a round of beers with a twist 

By Gunilla Hultgren Karell Photos by Johanna Berglund 

Duvel’s Powderday 

Cocktail made with 

Jack Daniel’s, calvados, 

lemon, maple Syrup, and 

Lindemans apple beer 

It’s beertail 

hour! 

And then there’s that mainstay of the aprèsski 

scene: the Jägerbomb, a shot of Jäger meister 

dropped into a glass of beer. 

The days of the humble shandy, a mixture of beer 

and soda, are long gone. Today, beer is balanced 

with all kinds of flavors – spirits, liqueurs, flavored 

syrups, fruit, herbs, and distillates. And just like a 

classic cocktail there should be an unexpected 

twist. 

Not just any old beer will do, of course. As with 

most other things, the forerunners are hip, trendsetting 

bars in San Francisco, London, and 

New York. 

B 

artender Anders Bergengren is behind 

the cocktail menu at Stockholm’s 

Duvel Café. The list features a raft 

of cocktails that have beer as their 

base. 

“We primarily use Belgian beers, and they’re 

ideal for making cocktails,” Bergengren says. “Especially 

the blond and fruit beers, which have a nice 

acidity without much bitterness.” 

Don’t the guests think you’re destroying the 

beer by making drinks from it 

“No, quite the opposite. Many people are curious 

and want to try it out.” 

Bergengren says the most popular beertail is the 

Powderday Cocktail, a mixture of Jack Daniel’s, 

calvados, and Lindemans apple beer – a Belgian 

specialty beer flavored with apple juice. The Leroy 

Collins , a mixture of gin and beer, is another 

favorite with customers. 

Where does the inspiration come from 

“Travel. Without a doubt. It’s when you travel 

and see the world that you are influenced and 

inspired.” 


113

SCANDINAVIAN TRAVELER | DRINKS | BEER COCKTAILS 

BARS SERVING 

BEERTAILS 

Barking Dog 

1 Try the Lagerita. 

Sankt Hans Gade 19, Copenhagen 

• thebarkingdog.dk 

Duvel Café 

2 Lots of beertails made with 

Belgian brews. 

Vasagatan 50, Stockholm 

• duvelcafe.com 

Underdog Bar 

3 Scottish craft brewery 

BrewDog has bars around the 

world. Downstairs from Brew- 

Dog Shoreditch, Underdog 

serves beertails. 

5155 Bethnal Green Road, 

London • brewdog.com 

3 

Dabbous 

Try The Drink with No Name 

with bourbon and Nils Oscar 

God Lager from Sweden. 

39 Whitfield Street, London 

• dabbous.co.uk 

Mayahuel 

Beertails with a Mexican 

touch. 

304 E. 6th St., New York 

• mayahuelny.com 

Joe & Misses Doe 

Here you can test quirky 

combos such as the Honey 

Beer (gin, ale, and salted 

honey). 

45 E. 1st St., New York 

• joeandmissesdoe.com 

3 

2 

1 

LEROY 

COLLINS 

Ingredients 

45ml Tanqueray gin 

5ml Giffard Crème de 

Violette 

30ml lemon 

15ml sugar 

60ml Leroy 

Premium Pils 

Method 

Social Kitchen 

Brewery, restaurant, and bar. 

1326 9th Ave., San Francisco • 

socialkitchenandbrewery.com 

Jasper’s 

Mix the first four 

ingre dients in a cocktail 

shaker with ice. Double 

strain into a chilled glass 

and top up with the 

beer. Garnish with lemon 

zest. 

A relaxed place with refreshing 

beertails. 

401 Taylor St., San Francisco 

• jasperscornertap.com 

More recipes 

Find more beer 

cocktail recipes at 


114 


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Advertorial produced by Trans Nordic Selection 

The secret of 

the dried grapes 

 

Inspired by the popular Amarone of Veneto, a new generation of winemakers in 

Italy have discovered how a few weeks of waiting can make a huge difference 

Italians have always had their own 

way of doing things. They invented 

pasta, risotto, pizza and the espresso 

coffee. And the appassimento method 

of winemaking. Never heard about 

appassimento It’s the X-factor of the 

famous Amarone della Valpolicella, and 

it means that the grapes dried before 

they go into the winemaking. 

Who else than the Italians would 

ever think of making wine from dried 

grapes The result has been overwhelming 

and Amarone has conquered the 

world and become one of Italy’s most 

exported quality wines. 

Scipione Giuliani 

Nowadays, a new generation of 

winemakers, like 44 year old Scipione 

Giuliani, inspired by the success of 

Amarone, is trying out the appassimento 

method in other regions of Italy. 

 

What is today one of Italy’s most 

celebrated wines, was in fact created by 

accident in the winery almost 80 years 

ago. In the past the most appreciated 

wine produced in Valpolicella was the 

Recioto, a sweet dessert wine made with 

dried grapes, still produced in Valpolicella 

today. 

With the drying process water 

drained away and the grapes became 

sweeter with more intense flavours. 

Fermentation of the juice was deliberately 

stopped when about half of the 

sugar had been fermented to alcohol, 

creating a wine with high levels of 

residual sweetness. 

From time to time, the winemaker 

was not able to stop the fermentation 

and ended instead up with a very dry 

and almost bitter wine. In Italian amaro 

means bitter, so the wineries labeled this 

wine Recioto Amaro (bitter recioto). 

Legend has it that in 1936 one cellar 

master lost track of a barrel of Recioto. 

The natural yeasts had started fermenting 

again, and most of the remaining 

sugar had been converted into alcohol. 

The cellar master tasted the wine and 

was so pleased with the result of the 

“accident” that he exclaimed “questo 

non è amaro, questo è un amarone!!” 

(this is not bitter, this is a great bitter). 

The name Recioto Amarone was born, 

and the rest is history. 

 

Scipione Giuliani was born in 1970 in 

the Veneto region, home to the famous 

Amarone wine. After graduating from 

Scuola Enologica in Conegliano, Italy’s 

oldest and most prestigious wine school, 

in 1991, he has worked with wineries all 

over Italy. 

Primitivo vineyards in Apulia 

“The more I worked with various 

wine making regions, the more I wanted 

to apply the appassimento method to 

grapes outside of Veneto,” says Scipione. 

“Amarone is an expensive wine for 

special occasions and I wanted to create 

a wine similar in style, but 

more affordable”.

Advertorial produced by Trans Nordic Selection 

“It is during the appassimento process 

magic happens. Water evaporates and 

natural enzymes add flavours that 

wasn’t there in the first place.” 

Scipione Giuliani 

Scipione knew that Apulia, the region 

in the heel of Italy’s boot, was ideal 

because of its warm and dry climate, 

and he knew about the extraordinary 

potential of the Primitivo, one of the 

signature grapes of this region. So this is 

where he started his search for the right 

vineyard plots. 

“Appassimento is a difficult process 

with risk of rot in the grapes, so I 

followed several quality criteria, like the 

age of the vines, position of the vineyards 

and the soil,” he says. Hence, many of 

the vineyards he selected were planted 

with old bushvines with low yields and 

healthy grapes with thick skin. 

 

Deliberately pushing the limits, Scipione 

demanded the growers to wait to 

harvest until the grapes were almost 

overripe, because this would help him 

to create the bold and sundried flavor 

he was looking for. The best grapes 

were hand-picked and laid in small cases. 

Grapes were then dried for 4 weeks. 

As Scipione puts it: “It is during the 

appassimento process magic happens. 

Water evaporates and natural enzymes 

add flavours that wasn’t there in the 

first place. The result is a very ripe, 

rasiny, full bodied wine. Scipione was 

so pleased with the result he named the 

wine “Amore Passo”. Amore because 

it’s made out of passion for Italian 

wines. Passo because of the Appassimento 

method. 

Primitivo grapes laid down for drying 

Just like their predecessors, the 

inventors of Cappucino, Parma ham and 

Lasagna, Scipione Giuliani and fellow 

winemakers continue to apply their 

creativity into their work and are now 

re-inventing Italian winemaking. Thanks 

to an absent-minded cellar master 78 

years ago.

SCANDINAVIAN TRAVELER | MEETS | NORM ARCHITECTS 

WHERE EXCELLENCE 

IS THE NORM 

There isn’t a handbook for the New Scandinavia 

design movement. But if there were, Norm Architects 

would be on the cover 

By Emma Olsson Photos by Jakob Kirk 

I 

f Jonas Bjerre-Poulsen had to name one building 

he would have liked to have designed, he’d 

choose Carlo Scarpa’s Brion Cemetery in Italy. 

It’s a manifestation of water and concrete, originally 

created for a local industrialist. 

“It’s highly ornamented, which makes it 

different from what we’d normally do. Scarpa 

used simple materials and made something 

wonderfully complex out of them. A complex 

building can easily become ugly, but the Brion 

Cemetery is very poetic and offers so many different 

spatial elements,” says the co-founder of Norm 

Architects. 

After a pause, he continues: “It’s something we 

could never do, and it’s easy to become envious of 

something that’s out of reach.” 

Norm Architects was established in 2008 by 

Bjerre-Poulsen and his friend, Kasper Rønn, and in 

2013, Linda Korndal came onboard. Together they 

have worked on everything from private residences 

and design to branding, photography, and store 

design. 

Jonas ⇨ 

118 


⇨ 

Kasper 

⇨ 

Linda 

Black-clad and laid-back: architects at work 


119

Today, the studio is yet another high-profile 

link in the Scandinavian design tradition in terms 

of their use of natural materials, clean lines, and 

sparse ornamentation. 

The golden years of Scandinavian design were 

the 1950s and 1960s, with Danes Arne Jacobsen, 

Hans Wegner, Poul Kjærholm, and Børge Mogensen 

propelling the phenomenon that became known as 

Danish Modern. 

“We haven’t gone for the New Nordic style 

specifically, although obviously we’re a part of the 

movement. We see it as something global, though, 

just as the Scandinavian style of the Fifties and 

Sixties was part of continental European modernism 

and closely related to Bauhaus, de Stijl, and 

Russian constructivism, which all developed in the 

Twenties,” Bjerre-Poulsen says. 

“But there’s something in our design culture 

that’s born out of our connection to the Nordic 

climate, to the crafts and the natural materials that 

surround us, and that something makes us stand 

out.” 

In design history, classic Scandinavian design is 

referred to as a more humane version of industrial 

modernism. 

120 

‘There’s something 

in our design 

culture that’s 

born out of our 

connection to the 

Nordic climate, 

the crafts and 

natural materials 

that surround 

us, and that 

something makes 

us stand out’ 

T 

he same cult of raw materials also puts 

Denmark at the top of another list – the 

list of the world’s best restaurants. 

“The food scene in Scandinavia – led 

by Noma in Copenhagen – has a close 

relationship to the nature that surrounds it. This is 

evident not only in the ingredients used, but also in 

the way the food is served and presented, and in the 

symbolism of the terroir,” Bjerre-Poulsen says. 

And Norm Architects should know. 

Along with the design company Menu and 

restaurant chain Cofoco, they have opened Höst, an 

extremely scaled-back New Nordic restaurant. Höst 

is part of a huge corporate design effort carried out 

on behalf of Menu, for which Norm Architects was 

named Designer of the Year by Danish home decor 

bible BoBedre. 

“It’s nice to win, but I’m not sure what it means to 

us in creative terms,” Bjerre-Poulsen says. 

The work for Menu was carried out in record time 

– just two years – and encompassed a completely 

new mindset, product range, and even partnerships 

with new designers, such as Danes Cecilie Manz and 

Søren Rose, Brit Benjamin Hubert, and the Swedish 

agencies Form Us With Love and Note Studio. 



NORM’S 

COPENHAGEN 

Tårnet 

“Rasmus Bo Bojesen’s new restaurant, Tårnet, 

is in the tower of the Danish parliament. 

Taking inspiration from the Eiffel Tower and 

Berlin’s Reichstag, Denmark invites you to dine 

in the heart of Borgen and Danish democracy. 

The entrance to the tower is at the King’s Gate 

in the center of Christiansborg Palace.” 

Christiansborg Slot • taarnet.dk 

The Village on Paper Island 

“This is the new showroom of &Tradition. It’s 

pretty amazing. This part of Copenhagen was 

recently redeveloped and offers some of the 

best views of the city from across the harbor.” 

Papirøen, Trangravsvej 24. 

⇨ 

The Tower 

Award 

winning design 

Through the years Norm has 

won a numeros of awards. Just 

recently Norm Architects was 

named Designer of the Year 

by Danish home decor bible, 

BoBedre. 

Cinnober 

“I love books and this little bookshop is very 

inspiring. Located near Rundetårn [the Round 

Tower] in a small basement, it offers a very 

tightly curated collection of books on photography, 

architecture, fashion, graphic design, 

and industrial design. It also sell prints, paper, 

and design items. It’s a hidden gem.” 

Landemærket 9 • cinnobershop.dk 

Jægersborggade, Nørrebro 

“Jægersborggade is one of the hippest and 

most buzzing streets in Copenhagen. Located 

in the vibrant Nørrebro area, this street is 

home to over three dozen shops, cafés, restaurants, 

and bars.” 

Stilleben 

“This is a lovely shop 

with a wealth of beautiful 

ceramics, prints, jewelry, 

glassware, and textiles. Everything 

a design aficionado Stilleben 

could wish for.” 

Niels Hemmingsens Gade 3 • stilleben.dk 

Get the map 

Find Norm’s Copenhagen hot spots 

at scandinaviantraveler.com 


121


“Scandinavian design became this big thing in the 

Fifties, and while the balance of power has shifted 

back to countries such as the Netherlands, it’s back 

on the upswing, especially since the global financial 

crisis in 2008,” Bjerre-Poulsen says. 

The last boom in Danish, Norwegian and Swedish 

design around the turn of the century had a completely 

different character. It was design in the form 

of art, interrogating and investigative. In the firing 

line were the aesthetics on which Norm Architects is 

building its business. 

“Design that’s experimental, playful, and driven 

by fashion is absolutely fine for galleries and art 

exhi bitions, but design for mass production has to 

be timeless, it has to meet a need, and it has to be 

high quality in every way,” Bjerre-Poulsen says. 

“It has to stand the test of time. You should be 

able to look at it in 10, 20 years’ time and still find it 

useful and beautiful.” 

An agency name like Norm Architects 

probably wouldn’t have gone down 

as well at a time when designers and 

artists were interpreting their task as the 

dissection of modernism and turning 

the principles “less is more” and “form follows 

function” on their heads. 

122 

Like a small village with minimalist 

houses, The Village is a showroom 

for Danish designers &tradition, 

situated in an old warehouse at 

Paper Island, Copenhagen 


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The name is meant to reflect the norms that have 

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norms. 

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124 

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⇨ 

DESIGN INSPIRATION 

Brion Cemetery 

Five architectural masterpieces that 

are worth going the extra mile to see, 

according to Norm Architects 

1 “A family cemetery which is an 

extension of a traditional village 

cemetery, designed for the Brion 

family by architect Carlo Scarpa, 

who is himself buried on-site. There 

is a small chapel and a resting place 

for the Brions, as well as space for 

meditation. The primary material is 

concrete.” 

Via Brioni 28, Altivole, Treviso, Italy. 

Stahl House in Los Angeles 

2 “Both the house and view are 

spectacular. The whole collaboration 

around the Case Study House 

project is interesting to dig into.” 

Seagram Building in New York 

3 “This is how we think when it 

comes to design. It’s extremely simple, 

timeless, very clean, the materials 

are beautiful and the detailing is 

of a very high quality.” 

Rome 

4 “Where else can you find inspiration 

in every design style of the past 

2,000 years – all within a very dense 

and coherent city center.” 

Berlin’s Holocaust Memorial 

by Peter Eisenman 

5 “The poetic qualities of this very 

simple idea are really striking. In a 

modern world where everything is 

built for cars, it’s wonderful to get 

lost inside a labyrinth.” 


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THE CALM 

AFTER THE 

STORM 

A year ago Bangkok was rocked by street fighting 

and mass protests until a military coup restored 

order as reforms and new elections were promised. 

In other words, it is business as usual in this 

sprawling metropolis 

By Michael Töpffer Photos by Michael Töpffer and Alloverpress 

128 


SCANDINAVIAN TRAVELER | EXPLORES | BANGKOK 

T 

he taxi driver doesn’t want to reveal 

his name, or give his opinion 

on the military regime currently 

running the country, but what he 

does say lets us know he’s not that 

pleased with the way things are. 

“It’s so unfair. Every time one of 

our political parties wins an election, it is kicked out 

by the military or the courts,” he says. 

He has reason to be cautious. 

In August, a Bangkok taxi driver was sentenced 

to 2.5 years in jail after a discussion with a passenger 

on inequality in Thai society. They had a difference 

of opinion, and some time later the passenger 

handed a cell phone recording of the conversation 

over to the police. 

The criminal court found the driver guilty of lèse 

majesté, or insulting the king. 

F 

rom being a beacon of democracy in 

Southeast Asia, Thailand is yet again 

under the control of the military after it 

kicked out an elected government in a 

bloodless coup on May 22. 

Mass arrests, censorship, martial law and an 

initial curfew effectively put Thailand’s – and 

Bangkok’s – reputation as a tourist paradise with an 

anything-goes attitude on ice. There’s no longer a 

curfew, but martial law is still in force. 

Even though Bangkok seems the same, the decline 

in the number of tourists is obvious. 

“Foreigners don’t like military coups,” says our 

taxi driver. 

“We have been hit twice.” 

The army says it wants to reform Thailand and 

end years of political turbulence and street violence, 

but critics see the takeover as an attempt to wipe 

out the influence of Thaksin Shinawatra, Thailand’s 

most popular politician. 

He was ousted in a coup in 2006, amid allegations 

of abuse of power, corruption – and disrespect for 

the king. 

Thaksin’s supporters – the United Front for 

Democracy Against Dictatorship (red shirts) – and 

opponents – the People’s Alliance for Democ racy 

(yellow shirts) – have struggled for power at the 

ballot box and in the streets, sometimes violently, 

ever since. 

The army said it needed to seize power from an 

elected pro-Thaksin government in May to restore 

order after more than six months of sometimes violent 

antigovernment protests and political turmoil. 

But since taking power, the army appears to have 

sided with the yellow shirts, introducing political 

reforms that are aimed at blocking his return to 


‘It’s so unfair. 

Every time one 

of our political 

parties wins 

an election, it is 

kicked out by the 

military or the 

courts’ 

Protest movement: 

Yellow shirts march on 

Government House during 

a rally aimed at unseating 

PM Yingluck Shinawatra. 

Seen by many as a puppet 

of her brother, she was 

forced to step down in May 

power and quashing dissent, threatening or arresting 

critics of the coup. 

S 

wedish entrepreneur and mixologist 

Thomas Anostam is used to Thailand’s 

cyclical political crises. Seven years ago, 

on a stopover in Bangkok, he ran into old 

friends and got involved in the local bar 

scene. Today, they work as consultants to bar and 

restaurant start-ups. 

Their latest project, the Siwalai Rocket Coffeebar 

in Central Embassy, one of Bangkok’s newest 

upscale shopping malls, opened two weeks before 

the coup. 

The accompanying curfew severely affected business, 

but it wasn’t anything new. 

“In 2008, we got stuck in Kuala Lumpur on a 

consultancy trip,” says Anostam recalling how the 

yellow shirts had occupied and closed down Thailand’s 

main airports for more than a week. 

129


End of the road: Antigovernment protesters bring the Sala Daeng intersection to a standstill 

Two years later, just after opening another restaurant, 

they had to shut the doors for a few weeks 

when red shirts occupied downtown Bangkok and 

demanded a new election. 

“There was barbed wire and sandbags and soldiers 

everywhere. It was like a ghost town,” he says. 

“You know it’s serious when even 7-Eleven is 

closed.” 

S 

upporters 

of the ousted government 

are afraid. Many hail from the north 

and northeast of the country, which is a 

stronghold of the previous regime. Most 

are rice farmers who have come to Bangkok 

to work before returning home for the harvest. 

“I am upset. Thaksin Shinawatra and his politicians 

are the only ones who ever did anything for 

poor people. We got healthcare, infrastructure 

and help with our debts, says Somwan, a 

fiftysomething single mother who works 

as a maid in the affluent Sukhumvit area. 

We meet at the building where she 

currently works, close to Ekkamai Road. 

She’s contemptuous of the current 

military regime and can’t wait for another 

chance to vote Thaksin back to power. 

“The yellow shirts say we’re stupid, but 

we’re not. We vote for those who actually do 

something for us,” she says. 

The rift between the two camps goes deeper 

than rich or poor, town or country. Both sides have 

their elites meaning it’s more a case of old money 

versus new money. Entrepreneurs usually back 

the pro-Thaksin red shirts, while those who have 

inherited their wealth or who have benefited from 

their proximity to the aristocracy or the king usually 

support the yellow shirts. 

Geographically, the north is red and the south is 

yellow, while ideologically, liberal reds are pitted 

against conservative yellows. 

T 

haksin 

Shinawatra rose to prominence 

in the mid-1990s. His Thai Rak Thai 

party won the election in 2001, with 

massive support from disenfranchised 

farmers in the north and northeast, a 

group that had been politically awakened by new 

technology such as the internet and satellite TV. 

Thaksin listened to their grievances, won the 

election, and delivered on his promises, thereby 

cementing his popularity. His well-oiled 

political machine has won every election 

since, a cause for alarm among Bangkok’s 

old guard. 

Thaksin has been ousted from power 

three times by the courts and twice by the 

military amid accusations of corruption and 

Thomas 

nepotism, something many see as an attempt by 

Anostam 

the ruling classes to cling to the power voters have 

repeatedly denied them. 

While it is true that Thaksin’s numerous administrations 

have been tainted by corruption scandals, 

there is little – if any – evidence to show that other 

governments have been any cleaner. 

Political statement: 

A Thaksin T-shirt 

‘The yellow shirts 

say we’re stupid, 

but we’re not. 

We vote for those 

who actually do 

something for us’ 

Get the 

insider’s guide 

to Bangkok at 


130 


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131


I 

n 

the dim light of the Amontre Playroom & Brasserie 

on Sathorn Road, in Bangkok’s financial 

district, Gift Prasit sips her cocktail. 

The 41-year-old stockbroker and head of 

institutional sales is well versed in the interconnected 

worlds of politics and finance. She is also a 

yellow-shirt supporter. 

“The previous government wouldn’t have been so 

bad but it was too greedy,” she says. 

She talks about alleged corruption in various government 

programs, not least a program of subsidies 

for rice farmers, the controversial handing out of 

tablets to schoolchildren, and a cash rebate for firsttime 

car buyers. 

Even though the current military regime has similarly 

populist policies, she won’t criticize it. 

“It happens everywhere and it is probably unavoidable,” 

she says. 

Prasit describes herself as someone with an average 

middle-class background, but now represents 

the upper middle class. She recently swapped her 

BMW for a smaller Nissan and lives in a high-rise 

condo within walking distance of her office on Silom 

Road. She took part in the antigovernment protests 

last year – “from day one” – and was relieved when 

the military finally stepped in and 

took over the country. 

“This time it’s well planned, 

and they have appointed neutral 

people with a good track record 

to run the country. It’s too soon to 

Gift Prasit 

tell whether it will be better, but it’s 

a good start,” she says. 

She says Thaksin’s supporters are 

less politically sophisticated. 

“Education is key,” she says. 

L 

ast 

year, just in time for the opening of 

Anostam’s Siwalai Rocket Coffeebar, 

the yellow shirts, now rebranded as the 

People’s Democratic Reform Committee, 

took to the streets and occupied 

half-a-dozen major intersections and public areas. 

Violence flared up and there were shootings and 

bombings. 

“You sense the anxiety over the political situation 

immediately,” he says. “Even though people still go 

out, they behave differently. They don’t relax.” 

Despite the political commotion that has brought 

parts of Bangkok to a virtual standstill in the past 

eight years, the city has shown a remarkable ability 

to bounce back and put past injustices behind it. 

Anostam says many of those who protested on 

the streets last year have cooled off with life in 

Bangkok – at least on the surface – back to normal. 

“For us, it’s business as usual.” 

Food for thought: Life 

goes on for Bangkokians 

132 


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SCANDINAVIAN TRAVELER | HONORS | THE NOBEL AWARDS CEREMONY 

TAILORED TO 

NOBEL WINNERS 

The highpoint of Nobel Week is the awards ceremony and banquet on December 10, 

when even math wizards need help with their tuxedo and bow tie 

By Jonas Rehnberg Photos by Anna Bergkvist 

T 

he world has changed since the first A Nobel stay 

L 

aureates spend a hectic week in 

Nobel Prize in Physics was awarded to 

at the Grand 

Stockholm with a packed program of 

German physicist Wilhelm Röntgen in 

lectures, embassy visits and concerts. 

1901 for inventing the X-ray, but the The Nobel laureates 

The awards ceremony takes place at 

dress code for the Nobel Banquet at and their guests stay 

the Stockholm Concert Hall, where the 

Stockholm City Hall on December 10 – the anniversary 

of Alfred Nobel’s death – remains the same. 

Sweden, and is then followed by a banquet at City 

at Stockholm’s Grand 

prizes are handed out by King Carl XVI Gustaf of 

Hôtel during Nobel Week 

(December 5-12). The 

Small wonder, then, that even the world’s sharpest 

Hall. 

hotel overlooks the Royal 

scientists may need help with their detachable 

As per tradition, the Nobel prize winners and 

Palace and was built in 

collars and shirt studs. 

their guests are put up in the sumptuous surroundings 

of the Grand Hôtel. 

1874. Between 150 and 

These days, most men don’t own a white tie and 

200 people occupy up to 

tails, also known as formal evening dress. That’s 80 rooms, nearly a third “Many laureates are quite old and they have 

where tailor Lars Allde and his team come into the of the Grand’s capacity. traveled to Stockholm from afar,” says the hotel’s 

picture, like the good fairy and the birds and mice 

managing director Pia Djupmark, who personally 

from Disney’s Cinderella. 

“White tie and tails used to be a part of every 

man’s wardrobe but that is no longer the case,” 

Allde says. “I need to explain it to them, particularly 

when it comes to accessories such as all the shirt 

studs and other buttons that need to go in various 

greets every laureate on arrival. 

“We want to pamper them so that they can 

recharge their batteries. They’re fantastic guests, 

interesting, and extremely modest despite their 

achievements.” 

The Grand provides whatever the laureates may 

places.” 

require, whether it’s the services of a hairstylist, 

Allde’s firm rents out outfits and helps laureates 

The menu 

florist, pastry chef, seamstress, or a visit to a spa. 

dress for the occasion: shirt, braces, jacket, trousers, 

bow tie, shoes, socks, and waistcoats as well as 

accessories such as mother-of-pearl shirt studs, 

waistcoat studs, and cuff links. 

Every year about 120 outfits are required to dress 

the laureates and their families. Allde gets all their 

The inaugural Nobel 

Banquet menu from 

1901 is still served at the 

Grand Hôtel: 

Fillet of brill in white 

wine sauce served with 

There’s also entertainment with a harpist brought in 

to play for them on the evening of the banquet. The 

program continues with the Lucia celebrations on 

December 13. 

Some Nobel guests literally believe they have 

gone to heaven when they wake up to see a procession 

of girls, dressed in white and holding candles, 

measurements in advance, but Nobel week is still prawns and scallops 

the most stressful time of the year and peaks in the Breast of hazel grouse singing angelically. 

banquet. 

with salad, cream sauce 

“Nowadays we always make sure to ask them 

and blackcurrant jelly 

In 2008, the French writer and literature prize 

in advance if they would care to be a part of it,” 

Fillet of beef with truffle 

sauce, goose liver and 

winner Jean-Marie Gustave Le Clézio insisted that 

Djupmark says. 

he tie his bow tie himself but ultimately failed, 

The American novelist Sinclair Lewis, who won 

asparagus 

which delayed the Nobel party for almost an hour. 

the Nobel Prize in Literature in 1930, thought he 

Ice cream Success 

“I had to help him out in the hotel lobby in front 

Royal 

had entered a state of delirium when the Lucia 

of a crowd of anxious banquet guests eager to leave Biscuits and chocolate procession entered his room. 

on the chartered bus,” Allde says. 

petit fours 

Another laureate, the Irish playwright George 

On another occasion, Allde managed to injure his 

Bernard Shaw, had other states of delirium in mind 

thumb trying to fasten the collar button of a guest, 

leaving a drop of his blood behind. 

“We hid it under his bow tie,’ says Allde explaining 

that it was an unusual American outfit not often 

seen in Europe. 

Stockholm is 

dynamite during 

Nobel Week 

Check out what’s on at 


when he asked King Gustav V how he managed to 

stay awake during the awards ceremony. 

“I desperately need a drink,” he said. 

Champagne, of course. After all, it is the gala of 

all galas. 

134 


THE LOOK 

Formal evening wear is strictly regulated and 

consists of: 

Black silk socks or stockings 

Trousers of matching fabric with one wide 

or two narrow strips of braid down the side 

seams 

Black patent leather shoes 

White plain stiff-fronted cotton shirt with 

white pique dickey 

Braces 

White stiff wing collar, detachable 

White pique cotton bow tie 

White low-cut pique waistcoat 

Black or midnight blue dress coat 

(commonly known as an evening tailcoat) 

with silk (grosgrain or satin) facings, 

horizontally cutaway at the front 

Every year, Lars Allde 

prepares about 120 

outfits for the Nobel Prize 

winners and their families 


135

SCANDINAVIAN TRAVELER | HONORS | NOBEL 

Alfred Nobel’s last home, Villa Nobel in San Remo, 

is now a museum. To this day, the city of San 

Remo donates flowers to the Nobel Prize awards 

ceremony 

St. Petersburg marked the 90th anniversary of the first 

Nobel Prize with a monument honoring Alfred Nobel 

Alfred Nobel’s old dynamite factory in Vinterviken, just 

15 min from the center of Stockholm, today houses a café 

NOBEL’S WORLD 

Born in Stockholm, Alfred Nobel lived an actionpacked 

life and had the world as his playground 

By Risto Pakarinen 

YOU COULD SAY the inventor of dynamite led an 

eventful life. Alfred Nobel was born in Stockholm 

in 1833 and spent half his childhood in Russia. His 

father moved his explosives business to St. Petersburg 

in 1837 and the family followed him there in 

1842. 

When business dried up at the end of the Cri - 

mean War, and with it orders from the Russian 

military, an 18-year-old Nobel moved to Paris to 

work at Théophile-Jules Pelouze’s labora tory, then 

traveled around Germany and Italy before studying 

chemistry in America for four years. 

Back in Sweden in 1863, Nobel experimented 

with nitroglycerin at Heleneborg, a villa his family 

rented in Stockholm. After an explosion that killed 

five people, including his youngest brother Emil, he 

founded the Alfred Nobel & Company in Ger many 

and opened a factory in Krümmel near Hamburg. 

He stayed there for almost a decade, despite that 

fac tory being destroyed once in an explosion. 

136 

This way to 

Stockholm 

A return trip to 

Stockholm from other 

Scandinavian countries 

will cost you at least 

20,000 points, taxes and 

fees from €30. 


In 1871 he set up the British Dynamite Company 

in Ardeer , west Scotland, four years after taking out 

a patent for dynamite in Britain. In 1873 he left Germany 

for Paris where he lived and worked at Avenue 

Malakoff (today 59 Avenue Raymond Poincaré) and 

later Sevran, northeast of Paris. 

He bought the Villa Nobel in San Remo on the 

Italian Riviera in 1891 after a dispute with the 

French government over the propellant ballistite. 

The same year, another dynamite factory 

was opened at Vinter viken on the south side of 

Stockholm. 

By the late 1890s, businesses was booming. 

Nobel returned to Sweden for a while to work at 

his new factory in Karlskoga, Örebro. In 1895, aged 

62, he signed his third and final will at the Swedish- 

Norwegian Club in Paris. He died in San Remo in 

1896. 

Alfred Nobel is buried at Stockholm’s Northern 

Cemetery (Norra Begravningsplatsen). 


Bring the 

feeling home 

Monastier Cabernet Sauvignon 2013 0.75 l & 3L Bag-in-box 

www.redwhite.no

SCANDINAVIAN TRAVELER | FLIGHT GUIDE 

FLIGHT GUIDE 

ON STYLE THE | GROUND FOOD & DRINKS | UP THE | DESIGN AIR | & NEWS ARCHITETURE | EUROBONUS | CULTURE | BJÖRN | TRAVEL PILOT | | SAS BEAUTY FLEET | CALENDAR 

| MAPS 

NEW-LOOK CABIN 

ON LONG-HAUL FLIGHTS 

Next year, passengers traveling on SAS’s flights to New York, 

Chicago, Washington, San Francisco, Beijing, Shanghai, and 

Tokyo will travel more comfortably than in the past, 

thanks to the newly designed cabin 

BESIDES AESTHETIC changes in the cabin’s 

design – materials and color scheme that 

have been chosen to create a welcoming 

and relaxing atmosphere – there are also 

several functional upgrades that will make 

the trip an enjoyable experience. 

“Our vision is to make life easier for 

Scandinavia’s frequent travelers. We are 

now making a big effort and upgrading the 

entire long-haul fleet, where both existing 

and new planes will have top-class new 

cabins designed to meet the needs of the 

frequent traveler,” says Eivind Roald, 

Executive Vice President at SAS. 

“THIS LONG-HAUL investment will significantly 

strengthen our customer offering 

and increase our competitiveness. Customers 

will experience a completely new 

product that will make their travel more 

enjoyable and easy,” he adds. 

All travel classes will get new seats. 

Business class passengers will get private 

seats with direct access to aisles and which 

can be fully reclined into flat beds. The 

bedding comes from Hästens, the Swedish 

premium-brand bed manufacturer, and 

the oldest one in the country. In SAS Go 

and SAS Plus, the new seats will be wider 

than in many competitors’ aircraft, and the 

seating has been designed with good storage 

space, which creates more personal 

space for the passengers. 

ONCE THE passengers are in their new, 

comfortable seats, they can enjoy using 

the new on-demand entertainment system, 

its large high-definition screens, and 

a wireless Internet network. Each seat will 

also have access to power and USB outlets. 

The SAS long-haul fleet consists currently 

of seven Airbus A340 and four A330 

aircraft. Four new Airbus A330 enhanced 

aircraft will be delivered in 2015 and 2016, 

and eight more Airbus A350-900s starting 

in 2018. 

Go and Plus will get 

new, wider seats 

⇨ 

The business class 

seats can be reclined 

into flat beds 

138 


WHEN LUXURY 

BECOMES A PHILOSOPHY 

Being recognized as one of the most exclusive brands on 

the fashion scene as well as purveyor of the best cashmere 

around isn’t enough for Italian über-brand Brunello 

Cucinelli. 

Spending his youth studying philosophical texts, Brunello Cucinelli 

went on to create a line of bright coloured sweaters leading to the 

founding of his own eponymous label in 1978. Cucinelli’s interest 

for the philosophical field became a founding pillar in the future 

development of his fashion house. This is clear to see on his website, 

where names of influential philosophers are weaved together with 

Cucinelli’s own observations as well as famous quotes, creating all together 

a brand where a high CSR is an unspoken standard, and where 

a “Humanistic Conscience Responsibility” is an area paid much more 

attention to. 

The cool and aesthetic design and palette of a Brunello Cucinelli 

collection is very much in sync with the Scandinavian temper and 

style. This might be the reason that Copenhagen is the first Scandinavian 

city to be adorned by the beautiful signature stores that Brunello 

Cucinelli is renowned for. 

Famous Brunello Cucinelli followers includes fashion A-listers like 

Robert De Niro, Bradley Cooper, Leonardo DiCaprio, Ben Affleck, 

Daniel Craig, Matthew McConaughey, and Jude Law on the gentlemen’s 

side, and Black Lively, Demi Moore, Jennifer Garner, and Jessica 

Alba on the ladies side….just to name a few. 

Brunello Cucinelli is available at the Brunello Cucinelli Flagship store: 

Pilestræde 8A, Copenhagen K. 

t. +45 3389 8989 

e. kontakt@brunellocucinelli.dk

SCANDINAVIAN TRAVELER | FLIGHT GUIDE | ON THE GROUND 

ON THE GROUND 

Well begun is half done. Your 

perfect journey begins at home 

FLEXIBLE CHECK-IN 

SAS offers several alternatives to standing in 

line at the check-in desk: 

On the web: Flysas.com or use the checkin 

mail received 22 hours before departure 

Via your phone: 

By answering YES to the check-in text 

message received 22 hours before departure. 

Go to Mobile.flysas.com or use the link 

sent with the check-in text message 

SAS App 

Airport self-service check-in kiosks 

Become 

a member 

Sign up for free at 


MOBILE SERVICES 

If you check in via text message, the SAS 

Mobile site, the SAS App, or the web, you can 

choose to use our Mobile Boarding Pass on 

selected routes. 

To keep you informed about the status 

of your flight we'll send a text message with 

news of any cancellation or delays within 22 

hours of departure. 

AIRPORT LOUNGES 

There are 13 SAS lounges at 9 different 

airports in Europe and America. As part 

of Star Alliance, SAS EuroBonus Gold and 

Diamond members have access to all Star 

Alliance lounges as well as contracted lounges. 

SAS also offers Business and SAS Plus 

passengers access to Star Alliance lounges 

and contracted lounges at SAS destinations 

(US excluded for SAS Plus passengers). SAS 

Go passengers can use the SAS lounges at 

Copen hagen, Stockholm-Arlanda Terminal 

5, Gothenburg, Oslo, Helsinki, Paris, and 

Brussels airports for a €28 fee. 

FAST TRACK 

SAS Fast Track is the quickest way through 

security when flying in Business or SAS Plus. 

Euro Bonus Gold and Diamond members in 

Copenhagen, Oslo, Stockholm, and Gothenburg 

can take along one guest, or family 

members, if they are traveling on a same-day 

ticket with SAS or with any Star Alliance 

member carrier. 

SAS SMART PASS 

SAS Smart Pass is a sticker you can attach 

to your smartphone for identification at 

self-service kiosks, security, lounge, and the 

gate. SAS Smart Pass is available to Scandinavian 

EuroBonus Gold and Diamond 

members when flying within Scandinavia 

and to Schengen countries. 

FREE CHECKED BAGGAGE 

EuroBonus Silver, Gold, and Diamond members get an additional baggage 

allowance. 

SAS GO 

SAS PLUS 

Business 

1 checked bag (23kg) 

+ 1 carry-on (8kg) 

2 checked bags (23kg) 


2 checked bags (32kg) 


Photo by Dennis Blomberg 

140 


guided tours · craft brewery · store · beer tasting 

visit carlsberg 

the copenhagen 

exbeerience 

Visit Carlsberg’s historical landmark. Discover beautiful 

architecture, experience the craftsmanship, smell the 

ingredients, and try the world-famous Danish beer 

in many styles. Meet the impressive dray horses, 

take a tour of the authentic Carlsberg and get 

a taste of what Carlsberg is all about – less 

than three kilometers from the Town Hall 

Square. 

Visitcarlsberg.dk

SCANDINAVIAN TRAVELER | FLIGHT GUIDE | UP IN THE AIR 

UP IN THE AIR 

And once we get going, you can lean back and exhale. We'll do the rest. 

(Well, other than write that report for you) 

SEATING 

From luxurious Business Sleepers to ergonomically 

designed seats with adjustable neck and leg rests for 

passengers traveling on an SAS Go ticket, we make 

sure you are sitting comfortably. 

FOOD AND DRINK 

Coffee and tea are always free on SAS flights. The food 

and drink on board vary depending on destination and 

ticket type (included in SAS Plus and for purchase in 

SAS Go), with a snack bar on flights in Scandinavia. 

Passengers on European routes can choose from salads, 

sandwiches, and hot meals, as well as smoothies, 

soft drinks, beer, and wine. On intercontinental flights, 

passengers are always served meals and drinks. 

ENTERTAINMENT 

Intercontinental flights offer movies, music, and games 

on personal screens. On-demand services are available 

to Business and SAS Plus passengers. Power outlets 

for your own devices are also available. 

UNACCOMPANIED MINORS 

No other airline takes better care of your kids than 

SAS. Our unaccompanied minor service makes sure 

your loved ones arrive safe and sound. The service is 

meant mainly for children aged 5-11 but it’s 

optional for 12-year-olds and older. 

Read more at Flysas.com 

… AND ALWAYS WITH SAS 

With SAS, what you see is what you get. There 

are no hidden charges. Everything you need for 

your trip is included in the price of your ticket. 

Free checked baggage 

Child discounts at 25%–90% 

Newspaper, coffee, and tea onboard 

24-hour money-back guarantee 

We are always looking for ways 

to improve our service. 

Share your ideas at 

flysas.com/mysasidea. 

Follow SAS 

facebook.com/SAS 

twitter.com/SAS 

youtube.com/flySAS 

Frequent traveller or Swede abroad 

Watch Swedish TV worldwide! 

SVT World is the only TV-channel that offers Sweden’s 

most popular shows outside Sweden. 

Programming includes Scandinavia’s number-one 

talk show Skavlan, På spåret, Julkalendern and drama 

series such as The Bridge and the latest news and 

documentaries. 

News! Now you can also watch on-demand with our 

new catch-up service. 

Read more at svt.se/svtworld and follow us on 

facebook.com/svtworld 

Subscribe at www.connova.se or call 

+46 (0) 141 -20 39 10 

Julkalendern 2014: 

Piratskattens hemlighet

SCANDINAVIAN TRAVELER | FLIGHT GUIDE | UP IN THE AIR 

Photo by Vincent Skoglund 

Beer on board 

New on board in Business class 

is Mikkeller’s Red Lager, 

a lightly sweet beer with a malty 

backbone and a hoppy finish. 

Or try Sky-High Wit, a Belgian 

Wit with a Danish twist. Both 

are brewed exclusively 

for SAS. 

⇨ 

Give your 

buds a treat 

FOOD AND DRINK 

IN THE AIR 

You may have noticed that the fine, pleasantly 

dry wine you enjoy at home can taste coarse 

and bitter above the clouds. Blame the dry air 

By Gunilla Hultgren Karell 

WINE DOESN’T taste the same, and food 

has much less taste as well. This phenomenon 

largely relates to the dry air of the 

cabin. The further you travel, the more 

dehydrated you become. Our taste buds 

become somewhat sedated by the dry air 

and the pressure in the cabin, so what you 

eat and drink either doesn’t taste as much 

or tastes different. 

“Enjoying wine served onboard should 

be a refreshing experience, not heavy or 

demanding. We focus primarily on young, 

fresh wines, with minimal or no barrel 

ageing. This is to avoid the bitterness and 

dryness that is heightened in the air,” 

says Gustaf Öholm, Onboard Concepts & 

Service at SAS. 

FOR SEVERAL YEARS, renowned British 

wine expert Oz Clarke has helped SAS to 

find clean, fruity, and fresh wines. 

“We look for wines with low tannins and 

that are very fruity, smooth, with a punchy 

flavor. We often choose wines from the 

New World, such as Chile and Australia. 

This year we’re extremely pleased with the 

quality of wine we’ve found on the US west 

coast, in the south of France, and in Spain 

close to the french border. Wines with the 

character we’re looking for.” 

He mentions Shiraz and Pinot Noir 

as examples of rewarding grapes for red 

wines, while highlighting Sauvignon Blanc, 

Marsanne, and Viognier as good white 

wine grapes. Grapes that give that crisp, 

fresh taste. Even Chardonnay if it hasn’t 

been barrel-aged. 

“We want to avoid excessive barrel 

ageing,” Gustaf Öholm says. “That can 

easily amplify the flavor, which can then 

be perceived as simply intrusive and unpleasant. 

It can also excessively accentuate 

acidity and alcohol. And wines that are too 

subtle and unobtrusive can just become 

anonymous and bland during a flight. The 

balance of the wine is everything.” 

ÖHOLM AND HIS COLLEAGUE Peter Lawrance, 

Mealplanning & Execution, say that 

the same is true with regard to food. 

Food also has a lot to do with balance, 

and is not something that you choose 

lightly. While the food has to be distinctly 

Scandinavian, seasonal, and have the right 

nutritional composition, it also has to have 

a distinctive, rich, and balanced flavor. 

These flavors have to reach those slightly 

sedated taste buds. 

SO, ENJOY the food and drink, knowing 

that every detail has been taken into consideration 

to get the taste just right. And 

don’t forget to drink plenty of water. 


143

SCANDINAVIAN TRAVELER | FLIGHT GUIDE | NEWS 

SCANDINAVIANTRAVELER.COM 

THE MAGAZINE–AND THEN SOME! 

On the Scandinavian Traveler website (scandiaviantraveler.com), you’ll find the 

magazine, the whole magazine – and so much more than just the magazine. And that’s 

the truth. There are additional travel tips, interactive maps, slide shows, lists, and other 

information so you can dig deeper into what interests you. 

You will also find stories and travel tips that are unique to scandinaviantravler.com. 

You can navigate by subject of interest or by your favorite city. 

For videos, just click Play. 

Once you’ve finished reading a story, you’ll see our tips for additional 

reading, and which articles are the most popular among other readers. 

On our map, you can locate all the stories we’ve published. 

And, when inspired, you can easily enter the SAS booking system, 

and fly away. 

You can save our Google maps onto your own device and bring 

them on your trip. 

144 


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SCANDINAVIAN TRAVELER | FLIGHT GUIDE | NEWS 

THREE NEW AMEX CARDS 

In November, American Express launched a new credit card program 

with three different cards for SAS Swedish EuroBonus members 

SAS AND AMERICAN EXPRESS are increasing their partnership by offering 

three new credit cards tailored to the Swedish market. The current 

SAS EuroBonus American Express Card is being replaced with three new 

cards – Classic Card, Premium Card, and Elite Card. 

SAS EUROBONUS AMERICAN 

EXPRESS CLASSIC CARD 

Collect 10 extra EuroBonus points 

for each SEK 100 you spend on 

purchases. By spending SEK 

100,000 in a calendar year, you’ll 

get a 50 percent discount on a 

EuroBonus SAS flight for two 

within Europe. One supplementary 

card at no additional cost. Travel 

insurance not included. 

Annual fee: SEK 395 (first year 

free). 


EXPRESS PREMIUM CARD 

When you buy flights at sas.se, you 

get 30 points for each SEK 100 and 

15 extra EuroBonus points for all 

other purchases. Purchases of SEK 

150,000 in a calendar year will get 

you a 50% discount on any EuroBonus 

SAS “Best price” or Star Alliance 

flight. Travel insurance and one 

supplementary card included. 

Annual fee: SEK 1,000 (halved in 

the first year). 


EXPRESS ELITE CARD 

This is the card for the frequent 

flyer. Earns you the most points on 

your purchases (20 extra Euro- 

Bonus points per SEK 100) and gives 

you access to a concierge service, 

enhanced travel insurance, and three 

extra cards at no additional cost. 

Just like Premium Card, once you've 

spent SEK 150,000 in a calendar 

year, you get a 50% discount on any 

EuroBonus SAS “Best price” or Star 

Alliance flight. Spend SEK 300,000 

in a calendar year and get another 

50% discount. 

Annual fee: SEK 4,000. 

WI-FI ON BOARD 

Now you can be just as 

productive in the air as 

you are on the ground. 

SAS Wi-Fi On Board 

supports both Wi-Fi and 

telephony. 

The service, which is 

currently being rolled out 

on our Boeing 737-800s, 

is free* for SAS Plus 

passengers and all Euro- 

Bonus members. SAS Go 

passengers pay a small 

fee for using the service. 

Everyone gets free 

access to online newspapers, 

podcasts, EuroBonus 

pages, and SAS Crew 

Guides. PS. Please show 

consideration for your 

fellow passengers when 

making calls on board. 

* The cost of using mobile 

services depends on the 

operator's roaming rates. 

Note that you will always use 

international roaming onboard 

SAS even if you fly domestically. 

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SCANDINAVIAN TRAVELER | FLIGHT GUIDE | EUROBONUS 

CLOTHES FOR POINTS 

Since Charlotta Göransson travels a lot for work, she spends her EuroBonus points 

on gift cards for computer games and clothes for the children instead of flights 

CHARLOTTA GÖRANSSON is just about to book her 

first trip to Madrid. She’s going there for a conference, 

and hopefully something else. 

“I hope we have time to see the Prado Museum 

and do a little shopping,” she says. 

As a sales and marketing manager for a biomedical 

company, she travels a lot – at least once or twice 

a month. Most of her customers are based abroad. 

What’s your favorite holiday destination 

“The US. Everyone loves New York, but I like San 

Diego – for the weather. And Washington, DC. It’s 

a very walkable city, and you can walk to the White 

House. Chicago is another favorite vacation city of 

mine. It’s like New York, but not as busy.” 

What do you use your EuroBonus points for 

“I travel so much for work, and it’s difficult to take 

my two kids out of school, so I use my points for gift 

cards instead of flights. I once 

used points for a few nights 

in a hotel.” 

What do you get 

Call for free 

EuroBonus members can call 

and text each other for free 

with the “Eurobonus Connect” 

app or by using their points for 

making phone calls 

– over Wi-Fi. 

with the gift cards 

“A lot of Polarn O. 

Pyret winter clothes 

for the kids. And 

now that my son 

is a little older and 

has more expensive 

tastes for things like 

computer games, I get 

a gift card from CDON, 

and then he can get exactly 

what he wants.” 

Bio 

Name: Charlotta 

Göransson 

Age: 42 

Family: Husband and 

two children, 8 and 12 

Home: Uppsala, 

Sweden 

Member since: 2001 

Membership level: Gold 

member 

FLY WITH A BONUS 

SAS EuroBonus is the Nordic region's leading 

loyalty program. There are countless reasons 

to join – both on the ground and in the air. 

Sign up at Flysas.com/eurobonus 

Earn points on 

Flights with SAS, Star Alliance, and other 

airlines 

Hotel nights at over 8,000 hotels 

Car rentals from Avis, Budget, Hertz, and Sixt 

Special offers from many other partners 

Combine your EuroBonus Card with 

American Express, Diners Club, or Master- 

Card and earn points on your purchases 

Use points on 

Flights with SAS, Star Alliance, and other 

partners 

Pay for flights with points/cash 

Seat upgrades on SAS or Star Alliance flights 

Car rentals 

Hotel bookings 

Purchases at the SAS EuroBonus Shop 

Shop on board 

Not yet a member 

Anyone can join EuroBonus – there's no 

age limit. Sign up for free at 


EUROBONUS LEVELS 

New! 

Membership 

Members of SAS 

EuroBonus earn 

points on trips 

with SAS and our 

partners and get 

special discounts 

and offers. 

Silver 

Silver members 

get Business checkin 

and an extra piece 

of checked-in baggage. 

They also have 

access to Fast Track 

security and lounges 

in Scandinavia and 

Finland and SAS 

Gold 

Gold members 

have access to 

Business check-in, 

Fast Track security, 

and SAS and Star 

Alliance lounges 

when traveling with 

SAS. They earn 25% 

more Basic points 

Diamond 

Diamond is SAS 

EuroBonus's new 

top-tier membership 

level. Your 

points last longer 

and you can give 

away Gold memberships. 

lounges worldwide 

when traveling with 

SAS and Widerøe in 

the summer period 

(juli 1–August 31) 

and the Christmas 

period (December 

15–January 15). 

with SAS, Widerøe, 

and Estonian 

Air, get two extra 

pieces of checkedin 

baggage, have a 

greater choice of 

bonus trips, and can 

give away a Silver 

membership. 

148 


SCANDINAVIAN TRAVELER | FLIGHT GUIDE | EUROBONUS 

SAS CREDITS 

FOR COMPANIES 

SAS has programs for companies as well. Just 

like EuroBonus, SAS Credits is free to join and 

companies earn credits for every flight. It can 

also be combined with EuroBonus. 

Benefits 

Every time you fly with SAS or Widerøe, you 

earn credit, up to four percent of your ticket 

price, no matter whether it's a one-way or a 

return trip and in all booking classes. 

Additional credits can be earned by staying 

at any participating Radisson Blu or Park Inn 

by Radisson Hotel throughout Scandinavia, 

Europe, or the Middle East. 

SAS Credits earned can be redeemed by 

anyone in your company on new flights or 

hotel stays. 

Photo by Fancy/Johnér 

There’s a little viking in all of us. 

No trip to Florida would be complete without discovering the wonders of The Florida Keys. 

With its natural beauty, rich history, world-class fishing and diving, eco-adventures 

and fine island cuisine, a few days here is just what your 

inner explorer needs. fla-keys.com 

KEY WEST BIG PINE KEY & THE LOWER KEYS 

MARATHON 

ISLAMORADA 

KEY LARGO

SCANDINAVIAN TRAVELER | FLIGHT GUIDE | BJÖRN TO BE A PILOT 

LEATHER PUMPS 

# 2002 BLACK 

TIMELESS SCANDINAVIAN FOOTWEAR 

Björn Lundström, his colleagues 

– and his selfierod 

BEST SEAT IN 

THE HOUSE 

Björn Lundström, an SAS pilot since 1985, is an 

Instragram celebrity, thanks to his gorgeous 

and funny photos from the cockpit 

BJÖRN LUNDSTRÖM BEGAN 

his career at SAS in 1985, and 

unfortunately, there was no 

Instagram at the time. And 

anyone who’s seen his photos 

knows we certainly do mean 

“unfortunately”. 

“Apparently, I sit in the best 

spot for photos of flying since 

I’m in the cockpit,” he says. 

Today, “BjornPilot” has about 

20,000 followers who can 

admire his photos of cities at 

night, planes crisscrossing the 

sky, crew members, and other 

photos taken from and of the 

cockpit (and these days, even 

videos). 

“Flight duty is naturally 

always my top priority and the 

camera stays in the bag until 

we get to 10,000 feet. During 

cruise it helps to look out the 

window so I stay alert, and 

taking pictures is a good way to do that,” he 

says. 

The camera he uses is an Olympus OM-D 

M1. Another essential tool is his selfierod, 

which he bought in Beijing. 

“I love the camera, because the photos 

are great, and it’s small and fits easily inside 

my flight bag. I even have some old 1980s 

objectives that I can get to work with the 

camera,” he says. 

Risto Pakarinen 

An SAS plane from Beijing, 

shot from an SAS plane going 

from Shanghai to Copenhagen 

Scandinavian 901 sunset landing 

at Newark 

Follow 

Björn on 

Instagram 

instagram. 

com/bjornpilot 

WWW.STOCKHOLMDESIGNGROUP.COM 


Special advertising supplement 

This issue: Oil/OffshOre industry 

BUSINESS PROFILER 

henrik@bedriftprofilen.no | bedriftprofilen.no 

IRIS has one of the world’s most 

advanced virtual environments and 

a full scale offshore rig just outside 

the office space. 

A breAkthrough 

in drilling AutomAtion 

Many years of research at IRIS has led to the world’s first 

permanently installed automated drilling system for conventional drilling. 

It is a step change within drilling automation, an area with large 

potential for increased safety and reduced cost. 

The main advantage is, nevertheless, the 

human capital characterized by competence 

within mathematics, physics, cybernetics and 

software engineering, and a thorough domain 

knowledge within drilling. 

• IRIS is an independent research 

institute focusing on applied 

research within the fields of 

technical-natural and social 

sciences. 

• 60 people work within drilling 

and well technology 

• Automated drilling is one of the 

main strategic areas 

• Unique facilities: 

Ullrigg and Virtual Rig 

• Main office at Ullandhaug in 

Stavanger, Norway, in close 

proximity to the oil and gas 

industry and start-up companies. 

Automated drilling has been part of the 

company’s research strategy since 2008. 

The permanent installation of an automated 

system offshore at Statfjord C in 2014, is a 

breakthrough in drilling automation. The system 

is an example of successful commercialization 

of research. Sekal is IRIS’s partner for 

commercialization of this product and Statoil is 

the operator at Statfjord C. 

A number of factors make this research possible 

– unlimited access to one of the world’s most 

advanced virtual laboratories being one major 

reason for IRIS’s success. 

– State of the art laboratories combined with 

our full scale drilling rig on-site (Ullrigg), enable 

our scientists to quickly verify and test different 

automation technologies, says Research Director 

Helga Gjeraldstveit. 

– Commercialization of research is part of our 

culture, and is as important to us as sharing 

knowledge through conferences and scientific 

journals. This has resulted in some very successful 

spin-offs, and takes our research further, says 

Helga Gjeraldstveit. 

IRIS focuses on drilling automation within different 

areas, such as the detection of drilling problems 

and the fluid mixing process. The next step is 

to develop and instrument the rigs with robust 

sensors minimizing the need for human input. 

P.O. Box 8046, 4068 Stavanger, Norway 

Phone: (+47) 51 87 50 00 

www.iris.no



AAS 2500 TSV 

Seismic support vessel 

AAS 1502 ST 

Wellboat 

AAS MEK. VERKSTED AS 

The complete shipyard - and an important carrier 

of tradition for 100 years 

• New building • Repair • Docking 

AAS 4502 ST 

Wellboat 

Aas Mek. Verksted AS has extensive experience and expertise in designing, constructing and building of effective and reliable vessel. 

With a well thought out design and arrangement, and closely cooperation with shipowners, we create practical and efficient solutions. 

Traditionally activity has been newbuilding of fishing vessels for coastal and ocean fleet, the recent years specialized in the development 

and construction of well boats for live fish transport. Our shipyard can offer newbuilding, rebuilding and service of vessels up to 

100 meters. We also provide indoor outfitting of newbuilding and repair work, for vessels up to 65 meters. 

Our target is customer satisfaction and delivery of quality products, and we have a significant number of regular customers who come 

back to us for efficient and economical vessels. 

Aas Mek. Verksted AS – Your natural partner for shipbuilding, shiprepair and docking! 

Shipbuilding and repair | AAS MEK. VERKSTED AS | Slipway and Docking up to 100m - 3800 tonn 

Address: Buktavegen 50, N-6390 Vestnes, Norway | Tel.: +47 71 18 98 00 | FAX: +47 71 18 98 01 | office@aasmek.no | www.aasmek.no



NGI’s Managing Director, 

Dr Lars Andresen. 

Geotechnical 

solutions world-wide 

NGI (Norwegian Geotechnical Institute) is a leading international centre for research and 

consulting within the engineering geosciences. With the opening of our new office in Perth, 

Western Australia in November 2014, we now have permanent full-service offices in 

Norway (Oslo and Trondheim), USA (Houston, Texas) and Australia, 

and a joint venture office in Kuala Lumpur, Malaysia. 

NGI, a Norwegian-based R&D and consulting 

institution offers acknowledged expertise on 

the behaviour of soil, rock and snow – and 

how to build and construct on and with such 

materials. NGI serves clients globally within 

four market sectors: Offshore energy 

– Building, construction and transportation 

– Natural hazards - Environmental technology. 

NGI is an active partner with several 

universities world-wide. This research extends 

through our Australian office to world 

class institutions, such as the University of 

Western Australia. 

ExamPlES Of rEcENT NGI PrOjEcTS 

• Design of a new foundation system 

for offshore wind turbines at Borkum 

Riffgrund, offshore Germany. 

• Airborne Electro-Magnetic System surveys 

for a hydroelectric tunnel in Zambia. 

• Survey and assessment of the risks (such as 

floods and slides) that climate change and 

extreme weather events may pose to vital 

infrastructure. 

• Development of an innovative monitoring 

system to measure and quantify environmental 

contamination in the ground and 

ground water, for example by use of 

passive samplers. 

NGI is a private foundation, established 

in 1953. Our clients include developers 

and industrial companies world-wide, 

governmental institutions, and the public 

and private sector at large. 

Visit www.ngi.no to learn about our 

research efforts and case histories. These 

include foundation engineering and analysis 

of challenging structures, natural hazard 

risk assessment, instrumentation and 

monitoring, research on land subsidence, 

tsunami modelling, avalanche and landslide 

warning, and waste handling. For more than 

60 years, NGI has been a premier provider of 

geotechnical expertise. 

www.ngi.no



polyform.no 

BUOYS FENDERS FLOATS 

• OFFSHORE 

• SUBSEA 

• AQUACULTURE 

• LEISURE 

• YACHTS 

• MARINA 

• WORK BOATS 

• COMMERCIAL 

• FISHERY 

Photo: KrossliDrilling 

Mooring, Flotation and Buoyancy Systems 

Polyform is one of the companies in Europe with 

the widest range of different in-house production 

processes in the world of buoyancy. 

Our skilled engineers are dedicated to provide 

seamless buoyancy solutions. We possess 

a solid experience in transforming of thermo-plastics, 

be it by rotational 

molding, extrusion, injection molding 

or a combination of same. 

With our range of PE, PVC and Bacell, 

we are proud to offer a variety 

of solutions for Offshore and Subsea 

applications. 

Developed 

for use in harsh conditions 

Polyform AS, Ålesund, Norway Ph: +47 70 17 25 50 mail@polyform.no #polyformnorway



– Smart engineering SolutionS 

for the oil & gaS Sector 

SmartPlant Team Group lead at Agility Group 

in Norway. “Intergraph Smart 3D is currently 

used in topside modifications on the Gullfaks 

Rimfaksdalen platform in cooperation 

with Statoil, Samsung Heavy Industries, 

BP and Chevron. Intergraph solutions are 

also facilitating the building of a deep 

water drilling vessel with STX Offshore and 

Shipbuilding in Korea.” 

intergraph ® Process, Power & Marine 

(Intergraph PP&M) offers integrated design, 

construction and operation solutions for the 

offshore industry. Intergraph’s Smartmarine ® 

Enterprise software provides the largest set 

of market-leading solutions in the industry, 

from the schematic design of an asset 

through to physical modelling, materials 

management, construction management, 

fabrication automation and information 

management. 

seaMless data integratiOn 

Intergraph SmartMarine Enterprise solutions 

are delivered with out-of-the-box integrated 

architectures that seamlessly integrate the 

flow of information between them. Data 

and design parameters are entered only once 

into the authoring disciplines and reused 

downstream. The out-of-the-box integration 

is a change management environment that 

facilitates publishing, retrieving, reviewing 

and comparing data and documents 

electronically between disciplines. 

real-tiMe glObal wOrksharing 

All enterprise applications, including 

Smart Tm 3D, deliver global worksharing 

capabilities, allowing companies to 

electronically share work internally or 

externally in real time. In addition to the 

schedule benefit of leveraging other offices, 

Intergraph’s worksharing capabilities improve 

quality by electronically enforcing all project 

or company standards around the globe 

and maintaining interface points within an 

application and between different discipline 

applications. 

OffshOre efficient design 

Intergraph Smart 3D is the most advanced 

and productive 3D design solution that 

effectively enables optimized design, 

increasing quality, interoperability and 

productivity, while shortening project 

schedules. In addition, Model Data Reuse 

(MDR) capabilities enable efficient reuse 

of design that is not possible in any other 

3D CAD application. Users can reuse FEED 

or old designs with different catalogs 

and specifications by leveraging Smart 

3D’s unique rule reuse, tag renaming and 

specification interchange. Enhanced 3D 

interoperability capabilities enable the use of 

3D data from multiple foreign CAD systems 

in conjunction with native Smart 3D models. 

Smart 3D is the only system in the world that 

allows interoperability with both graphics 

and data of foreign CAD models, making 

it an ideal solution for revamp and joint 

venture projects. 

“Agility Group has used Smart 3D, 

SmartPlant P&ID and SmartPlant 

materials in a number of relevant projects 

in the offshore oil and gas market, 

experiencing improved productivity and 

lowered operating costs, thanks to improved 

project management,” said Terje Ørbeck, 

integrated life-cycle ManageMent 

SmartMarine Enterprise’s solutions include 

rule-driven design, relationally linked data 

between design disciplines, and complete 

visible management throughout the life of 

the offshore facility. 

“The integrated engineering environment 

that SmartMarine Enterprise offers enables 

us to work more intelligently. Intergraph’s 

solutions merge nicely with our growth plans 

and strategies for the future and will help 

us getting ahead start in the market,” said 

Nigel John Michaels, CAD Systems Manager 

at Ramboll Oil & Gas, based in Denmark. 

“The next phase of our implementation plan 

focuses on deploying the tools worldwide 

and fine-tuning them in our global 

workflows.” 

higher quality and safety 

Reduce your capital expenditure (CAPEX) and 

improve your return on capital employed (ROCE) 

with Intergraph’s SmartPlant Enterprise 

for Owner Operators (SPO). The solution 

is designed to help owner operators address 

the issue of interoperability by providing 

pre-packaged solutions that can be rapidly 

deployed, incorporating customer-specific 

requirements at low risk. SPO is built on the 

Intergraph SmartPlant Enterprise suite. 

In the Nordic region you can visit Intergraph 

in Denmark, Finland, Norway and Sweden. 

Please visit our web pages to learn more about 

Intergraph PP&m Solutions. 

Intergraph Norge aS 

Solbråveien 11, 1383 asker 

Telephone: +47 51 70 97 50 

E-mail: info-norway@intergraph.com 

www.intergraph.com



Cost Cut vs Innovation 

Will cost cuts trigger creativity by 

standardization of interfaces 

If you were to build a new house, would 

you customize the electrical sockets 

and pipe connections Not likely. Yet, 

in subsea projects something similar 

happens. Blue Logic believes that 

standardizing interfaces will lower 

costs and increase innovation. 

Today, subsea maintenance is performed by 

Remote Operated Vehicles (ROV). Blue Logic 

manufactures electrical, mechanical and 

hydraulic interfaces to ROV maintainable units. 

Unless the operators have specified the 

interfaces, subsea development contractors 

will use their own. This has both practical and 

economical implications. The equipment used 

in one field will not necessarily fit in another. 

This gives the major contractors a competitive 

advantage, close to exclusivity, for the production 

of parts throughout the life span of the field. 

PrOfITaBlE STaNDarDIZaTION 

”The oil companies should presuppose and 

require standard interfaces. If no suitable 

interface is available, contract strategy 

should be divided into one interface part 

and one functional part,” says Helge Sverre 

Eide, chairman of Blue Logic and company 

co-founder together with Eirik Kloster Jacobsen 

and Lars Gunnar Hodnefjell. All three hold key 

operational positions in the company. 

Eide compares subsea standardisation with 

what the USB connector did to the computer 

business. The USB standard has led to the 

development of a device diversity that no one 

could have imagined. Large volumes production 

has also been made possible by competitors 

taking the standard into use, thus bringing the 

overall cost down. 

crEaTIVITy aND DIVErSITy 

”Likewise, standardization of subsea interfaces 

will trigger creativity and volume production, 

with accompanying price drop. Units will no 

longer be manufactured in small volumes, but 

in larger batches for stock with shortened lead 

time from customer order to delivery,” Eide says. 

”We could have developed and delivered 

much more, but are all too often stopped by 

proprietary- or lack of standardized solutions. 

In the end, this does not benefit the oil 

companies,” he says. 

PrOfITaBlE 

Blue Logic has 14 employees and has been 

profitable since 2010 when the company was 

In the opinion of Blue Logic, 

standardization of interfaces for 

ROV operations subsea will trigger lower 

costs and increase creativity and new 

equipment diversity. 

established. The company history 

goes even further back, to Jon 

Gjedebo and his Hitec Subsea, via 

Ifokus Engineering to todays Blue 

Logic. Key Blue Logic employees 

have participated in the famous 

subsea compressor project for 

Ormen Lange and Åsgard. 

According to an enthusiastic 

Eide, Åsgard Subsea Gas 

Compression is some of the 

coolest available technology subsea 

today with combination of magnetic bearings, 

compressor and antisurge regulation. The 

antisurge actuator technology was developed in 

Ifokus and later sold to Oceaneering. 

”We have broad experience in both 

operations, product development and 

industrialization. Therefore, we can turn around 

quickly to meet new subsea needs,” Eide says. 

All our product drawings are available in 

our WEB Shop: http://e-sea.bluelogic.no 

PRODUCT RANGE BLUE LOGIC: 

Hydraulic Interfaces 

• Fluid and Gas Connectors 

• Relief and Check valves 

• Multi Purpose Pipeline Penetration System 

Electrical Interfaces - Subsea ”USB” (power 

and communication in one interface) 

• 50W, 500W, 2kW 

Mechanical interfaces - intervention 

• Linear movement (Gate-valves) 

• Rotational movement (Torque Tools) 

• ROV manipulator handles 

Project Engineering 

• ROV Tooling 

• Package design by use of Standard Products. 

www.bluelogic.no

Perfect welding 

www.nst.no 

– Worldwide 

From Norway to China, USA and more, NST is expanding its welding supply business. 

The company provides technical and practical support in addition to a complete lineup of 

high quality welding consumables and complimenting products. Many years of complying 

with offshore, subsea and shipyards needs has helped make the company an attractive 

partner world wide. 

•• WELDING IS A CRITICAL TASK. 

Incorrectly performed or done with the 

wrong welding consumables, the consequences 

can be catastrophic. More 

frequently, the repair work extends way 

beyond time frames and budgets with 

increased downtime. 

Expertise included 

”Know-how must always accompany welding 

consumables. Therefore, our business 

model includes always sending an NST 

welding engineer for full technical support 

together with the products to our prospective 

customers world wide”, says CEO Jan 

Arne Hansen. 

For best results, choosing the right 

welding consumables and using the correct 

welding techniques and parameter settings 

are of equal importance. For this reason 

NST has a highly qualified staff holding IWE, 

EWE and CEWE welding engineer qualifications 

on call. 

Tailored to customer needs 

”Our staff is enabling us to offer full technical 

support as well as practical welding 

demonstrations and training as required on 

site. Also, NST have experience in providing 

special training programs tailored to the 

needs of the individual companies,” Hansen 

says. 

In addition to Europe, NST supports 

projects in USA, Canada, Singapore, China, 

Dubai, Australia and Russia. The company 

has several offices in Norway, and subsidiaries 

in Sweden, Poland, UK and Singapore. 

USA and China are also in the pipeline for 

further expansion. 

Largest stock in Northern Europe 

The company’s main warehouse is located 

in Drammen, close to the Norwegian 

capital Oslo. Holding 2,000 tons of welding 

consumables, the stock is the largest in 

Northern Europe. 

NST also has warehouses in Poland and 

England. 

”We can offer expertise and high quality 

products, but many big customers also 

choose us for our quick delivery of large 

volumes,” says Hansen. 

High end 

NST holds a strong position within the 

offshore, shipbuilding, subsea and wind 

power markets. The welding carried out in 

these areas must withstand extreme stress. 

Whether the welding seam is on a 40 meter 

monopile for wind turbines or for deep 

water installations, the quality must be unquestionable. 

Too meet these requirements 

also in challenging Arctic waters, NST is 

deeply involved in the product development 

for seamless flux cored wires from their 

main supplier, NSSW. 

”Throughout 20 years, seamless cored 

welding wire from NSSW (Nittetsu) has been 

one of our main products. Excellent weldability 

and continuous high quality combined 

with unique properties with regards to low 

hydrogen content and moisture absorption, 

has played a significant role in the strong 

position NST holds in the market today”. 

In addition, NST also focuses heavily 

on stainless steel products and can offer 

a comprehensive program of high alloyed 

welding consumables. 

Growth 

In step with 

more stringent 

quality requirements, 

Hansen 

is experiencing 

an increased 

demand. ”Many 

shipyards and 

CEO Jan Arne Hansen 

engineering 

workshops are 

now expanding into offshore and subsea 

projects where they encounter new and 

more challenging tasks. It’s these tasks that 

NST, with our expertise and perhaps the 

highest quality products available on the 

market, has specialized in solving,” says 

CEO Jan Arne Hansen. 

Norsk Sveiseteknikk AS 

Phone: +47 99 27 80 00 

E-mail: nst@nst.no 

www.nst.no 

Background photo: Bladt Industries A/S



We take enormous pride in the fact that oil companies worldwide come to us for answers to 

their most complex engineering problems. Whatever the magnitude of the challenge, we never 

hesitate to take it on. We are confident that our engineers and production staff have the skills 

and experience to find the right solution. With our combination of technical expertise, 

excellent customer service and short turnaround times, it’s no wonder that our customers 

return to us again and again. 

Malm Orstad AS was established in 1946. Malm Orstad is an independent subcontractor and specialised company 

in the mechanical sector for the offshore and onshore industry internationally. Our main areas are: engineering, 

machining and assembly. We offer our customers a complete package solution to simplify the projects. 

Lokomotivmedia. Foto: Stig Håvard Dirdal 

Find out more about us on our website! 

www.malmorstad.no



SOLID PLAYER 

IN THE MARINE/OFFSHORE SECTOR 

Metro Branding 

‘Our products, which are lightweight, flexible, 

and feature first class insulation properties, are 

ideally suited to marine and offshore applications,’ 

says GLAVA’s Business Unit Manager, Technical 

Insulation, Lars Fillip Kolbu. 

FACTS 

GLAVA® has worked on ship insulation 

since the 1980s, but it is only during the 

last decade that the marine/off shore 

sector has become a focus area. 

but also provide advice and 

knowledge sharing. We have 

a thorough knowledge of the 

NORSOK standards, and our 

prospects for success in the 

Long term work 

’Marine/offshore differs markedly 

marine/offshore industry are 

good,’ says Lars Fillip Kolbu. 

from the construction industry, in 

which GLAVA® has operated since 

the company was founded in 

the mid 1930s. In the marine/ 

off shore sector, pro jects require 

significantly more preparation 

and long term work before you 

achieve a sale. Solid know ledge 

of the industry, products, and 

regulations are all crucial since 

all contracts feature highly 

Solid company 

He believes that potential marine/ 

off shore customers see 

it as a strength that 

GLAVA® is a company 

with a strong financial 

backbone, solid exper tise, 

and wide experience in 

the field of insulation. 

– ’We can do insulation, 

detailed specifications, 

but we also have IT 

Lars Fillip Kolbu 

certificates, and solid references. 

Business Unit Manager 

systems, finances, and a 

At GLAVA® we have developed a 

Technical Insulation 

refined logistics system 

department with highly competent 

professionals in the marine/offshore field. 

We do not only sell insulation products, 

to manage our deliveries. That’s 

valuable to our customers,’ 

he says. 

The ULTIMATE Solution 

ULTIMATE is currently a preferred insulation 

material on board ships and offshore installations, 

where there are several requirements for 

insulation and fire resistance. Using ULTIMATE 

provides major weight savings compared to rock 

wool - the weight is often just half of the equivalent 

insulation using traditional mineral wool – 

something which has a very positive impact on the 

energy use and environmental impact of vessels. 

At the same time, the insulation material boasts 

excellent acoustic properties – ULTIMATE reduces 

and absorbs sound effectively. This is very 

important on board ships and offshore 

installations, where it is crucial to control noise 

from machinery and other noise sources in steel 

structures. ULTIMATE is quite simply the ultimate 

product for the marine sector. 

FIRE 

PROTECTION 

THERMAL 

INSULATION 

ACOUSTIC 

COMFORT 

This is GLAVA® 

GLAVA® is privately owned Norwegian industrial company headquartered in Askim, with production 

facilities in Askim, Stjørdal, and Spydeberg. Sales, marketing, and customer service are organised 

centrally in Oslo, with local representatives based across the country. GLAVA® supplies a wide range 

of insulation products for use in buildings, ceilings, technical insulation, and the marine/offshore 

sector. GLAVA® is certified in accordance with NS-EN ISO 9001 (quality) and NS-EN ISO 14001 

(environment). The company has around 400 employees.



36246 GEVIR 

NORSOK Compliance PSA COMPLIANCE Atex Compliance 

Firewater Design 

Area Safety 

Fire and 

Chart 

Transient 

Explosion 

Calculations 

Strategy (FES) 

Working 

Environment 

Fire Risk Assesment (FRA) 

Analysis 

Functional 

Safety 

Hydraulic Calculations 

SAFETY PHILOSOPHY 

SPESIFICATION 

HAZOP / HAZID 

CRIOP 

FMECA 

SIL / SAR 

CONTACT: post@safetydesign.no • Sales: +47 94 00 50 61 • Technical: +47 40 40 10 00 • Adm: +47 40 40 00 86 • safetydesign.no



www.pwc.no 

Addressing tomorrow’s challenges - today! 

Success has a price. The increasing cost 

consciousness in the industry requires 

operational excellence throughout the 

value chain from awards to operations. 

PwC Oil & Gas Centre of Excellence in Stavanger 

leads and coordinates projects and global 

initiatives to develop methodologies and 

expertise within E&P areas and oilfield services. 

• Pressures to do more with less. Service companies 

are looking at various alternatives to generate 

efficiencies to respond on the pressures from operators 

service. These include looking externally and growing 

through mergers, acquisitions and consolidations, or 

internally generated through targeted improvements 

in areas such as planning and forecasting, asset 

management, maintenance, and operational efficiency. 

We have experienced teams that are ready to guide 

your organisation through both the complexities of 

integrating different organisations as well as identifying 

and acting upon efficiency opportunities. 

• E&P Business process excellence. Leveraging our 

internationally proven library of core and supporting 

processes - we provide an adaptable approach to 

greenfield or brownfield process development and 

improvement. While focusing on anchoring across all 

functions and usability we enable change and secure 

governing documentation and updates to Business 

Management Systems. 

• Changes in how the supply chain supports the 

value chain. Operators and service companies alike 

are increasingly looking to their supply chains to ensure 

that they are generating maximum value and helping 

contain costs; lowering prices through “hard-ball 

negotiations” only goes so far. Effectively managing 

suppliers is a far more effective way of generating 

recurring value, this is an area that the Oil & Gas 

industry has traditionally lagged compared to 

other industries. 

Through our global cross industry expertise, and 

supported by our Oil & Gas supply chain benchmarks 

we can provide the know-how and tools in order 

to implement better supply chain and supplier 

management practices within your organisation. 

• Develop capabilities and a culture - of 

continuous improvement. We provide an 

industry tailored methodology for Talent and Strategic 

Competence Management. Whether the focus is scaling 

up, include business areas, lean management - or to 

secure quality and compliance, our team will help your 

organisation plan and execute change as a partner to 

the HR function. 

• Technology enablement. Good processes, 

execution and capabilities depend on the availability of 

information. We provide services related to technology 

identification, selection and implementation - to ensure 

that the organisation is capable of utilizing enabling 

Technology. 

For further information, please 

contact us. 

Contact 

Ole Martinsen 

Partner 

Oil & Gas Industry Leader 

+47 952 61 162 

ole.martinsen@no.pwc.com 

© 2014 PwC. Med enerett. I I denne sammenheng refererer “PwC” seg til til PricewaterhouseCoopers AS, Advokatfirmaet PricewaterhouseCoopers AS, 

PricewaterhouseCoopers Accounting AS, PricewaterhouseCoopers Skatterådgivere AS og PricewaterhouseCoopers Services AS som alle er er separate 

juridiske enheter og uavhengige medlemsfirmaer i i PricewaterhouseCoopers International Limited.



PNI Training Center AS 

Your training requirements can take place in the North Sea and other international waters. We 

provide effective and realistic training utilising your equipment in an environment that your team will 

be required to work in. 

Our training is based on OMHEC training standard and Norsok R-003 . 

The Offshore Mechanical Handling Equipment Committee (OMHEC) is comprised of members 

from the United Kingdom, Norway, Denmark, and the Netherlands all of whom are involved with the 

safety of lifting equipment and lifting operations offshore. 

Some of our courses; 

Crane & lifting HSE Inspector Others 

• Basic lifting • Working environment • G00 General intro • Packing & load securing 

• Offshore crane • Safety delegate • G11 Basic lifting • Scaffolding 

• Pipe handling • Rules and Regulations • G10 Hand operated cranes • Resin-Socketed Termination 

• Overhead crane • Norsok R-002 • G08 Lorry cranes • Dangerous Goods IMDG 

• Marine cranes • Norsok R-003 • G07 Winche, winches, hoists 

• Forklifts 

• Cherry Picker • Risk assessment • G04 Overhead overhead cranes 

• Drilling & well 

• Rigger • Chemicals • Wire • Working in height 

• Winch & pers. winch • Confined space • Fallprotection & rescue 

• Simulator G5 

• Team training (crew) 

PNI Training Center AS, Roeynebergsletta 30, Forus vest, Stavanger, Norway. 

Web; www.pni.no email; kurs@pni.no Phone; +47 51810370



– We giVe You the 

confiDence You neeD 

– Here at Sebastian, we’ve developed 

the best tools and gathered the best 

knowledge with the aim of preventing 

interruptions to operations, 

downtime, incidents and accidents. 

Those are the words of Sebastian’s CEO 

Johannes Kr. Bjøringsøy. The company 

specialises in technical and operational 

expertise relating to systems on 

advanced offshore vessels and 

mobile offshore installations. 

Sebastian provides verification 

and assurance services to 

its customers and ensures 

that procedures are actually 

adhered to. It can do so through its unique 

crossover expertise consisting of engineering 

know-how and experience of captaining 

ships which makes this Norwegian 

consultancy firm a world-leader in its field. 

– I believe we offer the best tools and 

have the best knowledge that, combined, 

can give our customers the confidence 

they need as regards operational stability, 

safety and control, says Bjøringsøy, whose 

customers include oil companies, contractors 

and shipping companies worldwide. 

– This is a global business and we go 

wherever there’s a need for our services. 

Sebastian identifies potential 

dangers that may lead to downtime, 

financial losses and, in the worst 

case, environmental damage, 

accidents and danger to life 

or health. In that way, 

undesirable situations can 

be avoided and better 

control can be achieved. 

The verification services are based on: 

• Rules & guidelines 

• Industrial standards 

• Best practice 

– We review the documentation and check 

control 

Procedure 

adherence 

document 

compliance 

Johannes Kristian Bjøringsøy, CEO Sebastian AS. 

the operational procedures in detail. That 

way, you gain command over and feel 

confident about the operations. Then we 

help you with adherence, so that you know 

you have everything under control, says 

Bjøringsøy, who also says he often finds 

people misunderstand the redundancy 

concept. The fact that the equipment has 

been duplicated is not always enough. 

– I’ve often been on board an aircraft, 

looked at the two wings and wondered: 

What happens if we lose one of them 

Let us do your third party 

DP & FMEA services worldwide 

www.sebastian.no



Seismic 

Offshore 

& Subsea 

Electronics 

Industry 

partnerplast.com 

We bring standards to the 

Norwegian petroleum industry 

Standard Online serves as the sales 

company for Standards Norway and 

The Norwegian Electrotechnical 

Committee (NEK), providing standards, 

courses and other related products to 

our customers. 

Services and products 

- We take pride in being an important 

partner for companies in the petroleum 

sector in Norway, says Sales 

Manager Bente C. Rusten. - We also 

recognize the importance of providing 

a full range of products, which recently 

resulted in a partnership with Thomson 

Reuters. This allows us to provide a 

wide array of international standards, 

adds Managing Director Harald 

Hesselroth. 

Web subscriptions are among Standard 

Online’s most popular services, 

allowing customers to have digital 

copies of standards available 24/7 

online. This service also guarantees 

that you always have the latest 

editions at hand. 

NORSOK 

For companies in the petroleum industry, 

the Norwegian NORSOK standards 

are a really important part of everyday 

business. This is reflected on our website, 

where NORSOK is one of the most 

frequent search queries every month. 

The preparation and publication of 

NORSOK standards is supported by 

the Norwegian Oil and Gas Association 

and the Federation of Norwegian 

Industries. NORSOK standards are 

managed and issued by Standards 

Norway, and made available through 

www.standard.no. 

Managing Director Harald Hesselroth and Sales 

Manager Bente C. Rusten in Standard Online. 

salg@standard.no +47 67 83 87 00 www.standard.no



ACTIVE BUSINESS SOLUTIONS 

WHEN 

QUALITY 

MATTERS 

Jesper Messerschmidt 

Managing Director 

Active Business Solutions AS 

With almost a decade of in-depth experience 

with Microsoft Dynamics NAV, the complete 

business solution, we provide you with 

qualified advice and an active and dedicated 

business partner. 

Your Challenge. Our Passion. 

With Active Business Solutions your company is sure to get results. With almost a decade of in-depth experience with Microsoft 

Dynamics NAV, the complete business solution, we provide you with qualified advice and an active and dedicated partner. 

Nordic Microsoft Dynamics NAV Partner 

Active Business Solutions is a Norwegian-Danish 

company that provides project management, 

consulting, implementation and development 

services in Microsoft Dynamics NAV. 

ACTIVE BUSINESS SOLUTIONS: 

Established in 2003 

Offices in Norway and Denmark 

Fully owned by employees 

Wide range of customers from all over the world 

Certified partner of Microsoft Dynamics NAV 

Active Business Solutions has customers 

across the entire Nordic region. 

Dynamics NAV is a Microsoft business solution 

available in both the European and the US market. 

Dynamics NAV streamlines your business and 

powers it with the flexibility you need to adapt 

to new opportunities and growth. The solution 

originated in Denmark in the mid-1980s and 

today has more than 1,000,000 licensed users. 

Dynamics NAV handles everything from small 

businesses to larger solutions with more than 

1,500 concurrent users. 

Active Business Solutions is a certified partner 

of Microsoft Dynamics NAV and has steadily 

increased its market share in the Nordic countries 

over the years. Our focus on quality has not 

gone unnoticed by the market. 

Quality from start to finish 

Before we begin a new job for our customers, 

it is most important that we do the necessary 

preparations and make sure that we understand 

our customers’ expectations. It’s important to us 

that our customers get exactly what they have 

been promised. This means that no changes are 

allowed to prices, delivery date, or quality after 

the deal is signed, says Jesper Messerschmidt, 

founder of Active Business Solutions. 

- Dynamics NAV includes everything you need to 

run and develop a successful business, no matter 

how specialised your business is or where you are 

in the world, says Messerschmidt. 

At the moment, Active Business Solutions is 

implementing the latest version of Microsoft 

Dynamics NAV: NAV 2015 with our customers. 

This version is the platform’s next generation 

and uses the latest technologies from Microsoft 

for cloud computing, web services etc., which 

makes our customers more capable of expanding 

their business with these new technologies. 

The keyword is accessibility! 

Active Business Solutions has developed several 

modules for Microsoft Dynamics NAV to handle 

all the challenges our users face on the go. 

With access to the internet, users can maintain 

daily routines from all over the world through 

web interfaces – for example, time registration, 

project management, reporting and budgeting, 

and invoice workflow handling. 

CONTACT 

+47 67 10 53 38 

+45 70 23 36 30 

navision@activebs.com 

www.activebs.com 

In addition to focusing 

primarily on supporting customers 

in the Nordic countries, we also support 

customers in the following countries: 

USA, UK, Spain, Germany, Hungary 

Offshore 

Active Business Solutions supports several customers with the offshore businesses. The offshore 

division in the Norwegian AF Group, which works in HVAC for the marine and oil industry, is one 

example. These companies use Microsoft Dynamics NAV with several add-on solutions from Active 

Business Solutions: Active Workflow, Active Time & Attendance and Project Management. 

These solutions allow project managers to access real time project information, approve incoming 

invoices and allocate costs to projects.



The repeal of Norwegian monopoly on 

elevator inspection, gives room for a 

new player on the market. 

The Inspecta Group employs more than 

1500 professionals within inspection, 

testing, certification, consulting and training. 

The repeal of Norwegian 

monopoly on elevator inspection, 

gives room for a new player on 

the market. Presently in the 

Nordic countries, Inspecta Group 

inspects more than 100,000 

elevators on an annual basis. 

NEw PLayER 

ON thE maRkEt 

For years in Norway, the Norwegian Lift Inspection Company and City 

of Oslo have had a governmental granted monopoly. 

”Elevator inspection is a matter of safety culture and knowledge. 

Both are core values to Inspecta. We have in-depth knowledge 

and documentation for most elevator designs. Lately, Inspecta has 

established a target structure in Norway and is prepared to explore a 

market in strong need of competition,” CEO Lasse Øvreås in Inspecta 

Norway says. 

PrESENTly ON ThE markET 

For Inspecta Norway, elevator inspection is not a new market area but 

represents ongoing business across countries. 

”This includes elevators on construction sites and service and 

maintenance lifts also used by personnel. For this kind of equipment, 

inspection is mandatory every year and the regulations are actually 

more strict than for regular elevators”, Øvreås says. 

”We have been waiting for this change of law for a long time, and it 

is about time that inspections are performed by companies with risk 

management skills beyond elevator inspection. Elevator inspection 

should not be seen as an isolated task, but be a part of a holistic 

safety regime”, he says, and adds that regulatory competence is a 

core area of business for Inspecta. 

1,500 EmPlOyEES 

In Norway, Sweden, Finland, Denmark, Estonia, Lithuania, Latvia and 

Poland, the Inspecta Group employs more than 1500 professionals 

within inspection, testing, certification, consulting and training. 

The company is experiencing strong growth and is recruiting within 

a number of disciplines. 

hOlISTIc SafETy rEGImE 

Elevator control is not only the inspection and safety verification 

tasks within in real estate. The company also does quality assurance 

and inspects practically everything from small measuring devices to 

powerful pressure vessels and cranes and other lift components.

SCANDINAVIAN TRAVELER | FLIGHT GUIDE | SAS FLEET 

CURRENT FLEET 

⇦ 

Take me to Newark Liberty 

or O'Hare in Chicago! 

Airbus A330-300/Airbus A340-300 

Flies to USA and Asia from Denmark, and USA from Sweden and Norway 

Number of aircraft 4/8 

Number of seats 264/245 

Max. takeoff weight 233.0/275.0 

metric tons 

Max. payload 44.5/44.1 metric tons 

Length 63.7 m 

Wing span 60.3 m 

Cruising speed 875 kmph/545 mph 

Range 10,100/12,800 km 

Fuel consumption 0.033/0.039 liters per 

seat/km 

Engine RR Trent 772B/CFM56-5C4 

Airbus A319/A320/A321 

Flies to European destinations from Denmark 

Number of aircraft 4/13/8 


Number of seats 141/168/198 

Range 5,100/3,900/3,800 km 

Max. takeoff weight 75.5/75.5/89.0 Fuel consumption 0.033/0.029/0.029 

metric tons 

liters per seat/km 

Max. payload 16.7/18.0/23.0 metric tons Engine IAE V2524-A5/V2527-A5/ 

Length 33.8/37.6/44.5 m 

IAE V2530-A5 


Bombardier CRJ900 Next Generation 

Flies to European destinations from Denmark 

Number of aircraft 12 

Number of seats 88 

Max. takeoff weight 38.0 metric tons 

Max. payload 9.6 metric tons 

Length 36.2 m 



Range 2,100 km 

Fuel consumption 0.039 liters per seat/km 

Engine GE CF34-8C5A1 

Boeing 737-600/700/800 

Flies to European destinations from Sweden and Norway 

Number of aircraft 27/28/29 

Number of seats 123/141/181 

Max. takeoff weight 59.9/69.6/79.0 

metric tons 

Max. payload 13.2/15.2/19.6 metric tons 

Length 31.2/33.6/39.5 m 

Wing span 34.3/35.8/35.8 m 


Range 2,400/4,400/4,200 km 

Fuel consumption 0.038/0.032/0.028 

liters per seat/km 

Engine CFM56-7B 

AIRCRAFT ON ORDER 

A330-300 Enhanced (From 2015)/Airbus A350-900 (From 2018) 

Number of aircraft (4)/(8) 

Number of seats 264/308 

Max. takeoff weight 242.0/268.0 

metric tons 

Max. payload 44.5/51.0 metric tons 

Length 63.7/66.9 m 

Wing span 60.3/64.8 m 

Cruising speed 875 kmph/545 mph/ 

910 kmph/570 mph 

Range 10,400 km/13,800 km 

Fuel consumption 0.033/0.027 liters 

per seat/km 

Engine RR Trent 772B/RR Trent XWB 

Airbus A320-NEO (From 2016) 

Number of aircraft (30) 

Number of seats 168 

Max. takeoff weight 75.5 metric tons 

Max. payload 18.0 metric tons 

Length 37.6 m 



Range 4,600 km 

Fuel consumption 0.025 liters per seat/km 

Engine CFM Leap 1A 

SAS'S ENVIRONMENTAL PROGRAM 

SAS's overall goal is to reduce emissions 20% by 2015. Fleet 

renewal is an important part of that strategy. To date, SAS has 

taken delivery of 27 state-of-the-art Airbus A320 and Boeing 

737-700/800 planes. These have replaced older models such 

as the MD-80, with fuel consumption and associated emissions 

in line with SAS's target. SAS's varied fleet of Boeing 737s and 

A320s lets it adjust capacity to demand, and ensures emissions 

are kept to a minimum. SAS also gives passengers and cargo 

customers the opportunity to offset their carbon emissions. 

The emissions calculator can be found at Sasgroup.net/miljo 

alongside the 2013 Sustainability Report. SAS has reduced 

carbon emissions by some 15% in the past eight years and is one 

of only a few airlines that is ISO 14001 certified, proof that it 

takes its environmental responsibility seriously. 


167

SCANDINAVIAN TRAVELER | MAPS | SCANDINAVIA 

640 DAILY SAS GROUP DEPARTURES 

WITHIN SCANDINAVIA (MON-FRI) 

SAS hub 

SAS destination 

BARENTS SEA 

Codeshare and interline destination 

Seasonal destination 

Copenhagen 

The driverless metro runs around 

the clock and takes you to downtown 

Copenhagen in 15 minutes. One-way 

ticket: DKK 24. A train from the airport 

to central station costs DKK 36, and 

takes 25 minutes. 

NORWEGIAN SEA 

Andenes 

Tromsø 

Sørkjosen 

Hasvik 

Hammerfest 

Alta 

Lakselv 

Mehamn 

Berlevåg 

Båtsfjord 

Vadsø 

Vardø 

Kirkenes 

Helsinki 

LOFOTEN 

Svolvær 

Narvik 

TORNETRÄSK 

Kittilä 

INARIJÄRVI 

LOKAN 

TEKOJÄRVI 

To r n e ä l v e n 

There are several buses to choose 

from. Regular line 615 runs frequently 

during peak hours, and costs €5. An 

airport bus departs every 20 minutes, 

costs €6.30. Both take you to Central 

Station. 

Røst 

Leknes 

Stokmarknes 

Evenes 

Kiruna 

Oslo 

Bodø 

Gällivare 

Kuusamo 

L u l e å ä l v e n 

A bus ride from Oslo Airport to Trysil 

takes two and half hours with the Trysil 

Express Bus. Several daily departures. 

Cost: NOK 314. 

Mo i Rana 

Sandnessjøen 

Brønnøysund 

Rørvik 

Mosjøen 

Hemavan 

HORNAVAN 

Arvidsjaur 

Luleå 

Oulu 

(Uleåborg) 

Namsos 

Vilhelmina Lycksele 

Skellefteå 

GULF OF 

BOTHNIA 

OULUJÄRVI 

U m å ä l v e n 

Kristiansund 

Molde 

Trondheim 

Åre/Östersund 

STORSJÖN 

Vaasa 

(Vasa) 

Kokkola 

FINLAND 

PIELINEN 

PURUVESI 

I n d a l s ä l v e n 

Ålesund 

Ørsta/Volda 

Røros 

Kramfors 

Örnsköldsvik 

Umeå 

168 


SCANDINAVIAN TRAVELER | MAPS | SCANDINAVIA 

PÄIJÄNNE 

SUUR-SAIMA 

LAKE 

LADOGA 

GULF OF FINLAND 

PEIPSI JÄRV 

LAKE PSKOV 

D a u g a v a 

N e m u n a s 

Sundsvall 

/Härnösand 

FEMUNDEN 

Tampere 

(Tammerfors) 

SWEDEN 

SILJAN 

G l o m m a 

MJØSA 

Turku 

(Åbo) 

D a l ä l v e n 

ÅLAND 

K l a r ä l v e n 

NORWAY 

Oslo 

Stockholm 

HJÄLMAREN 

HIIUMAA 

BALTIC SEA 

Skien 

Sandefjord 

Karlstad 

VÄNERN 

SAAREMAA 

VÄTTERN 

GOTLAND 

Halmstad 

Växjö 

ÖLAND 

Kalmar 

JYLLAND 

FYN SJÆLLAND 

Rønne 

BORNHOLM 

LOLLAND 

FALSTER 

RUSSIA 

RÜGEN 

Wisla 

E l b e 

Florø 

Førde 

Sandane 

Bergen 

NORTH SEA 

NETHERLANDS 

Pori 

Linköping 

Jönköping 

Göteborg 

Visby 

Ålborg 

Helsingborg 

/Ängelholm Ronneby 

Århus 

Palanga 

Billund 

Copenhagen Malmö 

DENMARK 

Gdansk 

Helsinki 

(Helsingfors) 

GERMANY 

POLAND 

St. Petersburg 

Kristiansand 

Hamburg 

Haugesund 

RUSSIA 

Stavanger 

Tallinn 

ESTONIA 

Riga 

LATVIA 

LITHUANIA 

Vilnius 

BELARUS 

Sogndal 


169

SCANDINAVIAN TRAVELER | MAPS | EUROPE 

WORLDWIDE REACH 

SAS and its partners take you to 1,175 airports 

in 187 countries. 

ICELAND 

Star Alliance Members 

Reykjavik 

Adria, Aegean, Air Canada, Air China, Air India, 

Air New Zeeland, ANA, Asiana Airlines, Austrian, 

Avianca, Brussels Airlines, Copa Airlines, Croatia 

Airlines, EgyptAir, Ethiopian Airlines, EVA AIR, 

LOT Polish Airlines, Lufthansa, Shenzhen 

Airlines, Singapore Airlines, South African 

Airways, Swiss, TAP Portugal, THAI, Turkish 

Airlines, United. 

FAEROE ISLANDS 

SHETLAND ISLANDS 

Other Airline partners 

Airbaltic, Atlantic Airways, Estonian Air, 

Icelandair, NextJet, Widerøe. 

Amsterdam 

Trains run every ten minutes, a one-way 

ticket costs €4. If you want to pay with 

a credit card, use a machine with a blue 

sign as they accept credit cards. 

ATLANTIC OCEAN 

Edinburgh 

Aberdeen 

Newcastle 

Berlin 

Airport buses run at frequent intervals, 

making several stops in central Berlin. 

The trip takes about 25 minutes, and 

costs €2.60. 

REP. OF IRELAND 

Dublin 

UNITED KINGDOM 

Leeds 

Manchester 

Birmingham 

Bristol 

T h a m e s 

Brussels 

CELTIC SEA 

The airport train takes you to the 

city center in 15 minutes for €8.50. 

Several bus lines to the Nord station 

in 45 minutes for €3. 

London 

Riding the Tube into central London 

takes about 45 minutes and costs £5.70. 

The Heathrow Express takes you to Paddington 

station in 15 minutes for £21. 

BAY OF BISCAY 

Paris 

Bilbao 

Biarritz 

RER B Train to downtown: 30 minutes, 

€9.75. Two bus options: 350 to Gare 

de l'Est, or 351 to Nation. The trip takes 

80 minutes and costs €6. 

Oporto 

PORTUGAL 

D o u r o 

Madrid 

E b r e 

REACH 187 COUNTRIES 

AROUND THE WORLD 

AZORES 

Lisbon 

Te j o 

SPAIN 

SAS hub 


Faro 

Malaga 


ALBORAN SEA 


MOROCCO 

170 


SCANDINAVIAN TRAVELER | MAPS | EUROPE 

WHITE SEA 

NORWEGIAN SEA 

FINLAND 

Trondheim 

SWEDEN 

NORWAY 

LAKE 

LADOGA 

Bergen 

Oslo 

Stockholm 

Helsinki 

Tallinn 

St. Petersburg 

Stavanger 

BALTIC SEA 

ESTONIA 

Kristiansand 

Riga 

LATVIA 

RUSSIA 

NORTH SEA 

DENMARK 

Copenhagen 

Palanga 

LITHUANIA 

Moscow 

V o l g a 

Gdansk 

RUSSIA 

Vilnius 

London 

Amsterdam 

Bremen 

Brussels 

Hamburg 

Dusseldorf 

Hanover 

Berlin 

BELGIUM 

Frankfurt 

Prague 

Luxemburg City 

Nuremburg CZECH REP. 

LUXEMBOURG 

Paris 

Stuttgart 

SLOVAKIA 

Linz 

Munich 

Vienna 

FRANCE 

Basel 

Salzburg 

Zurich 

Innsbruck AUSTRIA 

Budapest 

LIECHTENSTEIN Graz 

HUNGARY 

SWITZERLAND 

Geneva 

Ljubljana 

SLOVENIA 

Zagreb 

ROMANIA 

Lyon 

Milan 

Venice Trieste CROATIA 

Turin 

Bologna 

Pula 

Belgrade 

BOSNIA AND 

HERZEGOVINA SERBIA 

Toulouse 

Nice Pisa Florence 

Sarajevo 

S A N 

Montpellier 

MONACO 

Ancona 

Split 

Marseille 

MARINO 

MONTENEGRO KOSOVO 

Priština Sofia 

Dubrovnik 

ANDORRA 

Podgorica 

CORSICA 

ADRIATIC 

VATICAN 

Skopje 

Rome STATE 

SEA 

MACEDONIA 

Barcelona 

Tirana 

BALEARIC SEA 

Olbia 

Naples ITALY 

ALBANIA 

Thessaloniki 

Alicante 

NETHERLANDS 

L o i r e 

S e i n e 

R h o n e 

R h i n e 

P o 

E l b e 

GERMANY 

MALLORCA 

SARDINIA 

TYRRHENIAN 

Palma de Mallorca 

SEA 

Cagliari 

ALGERIA 

TUNISIA 

Palermo 

SICILY Catania 

MALTA 

Malta 

Poznan 

POLAND 

Wroclaw 

IONIAN 

SEA 

I s t u l a 

D a n u b e 

MEDITERRANEAN SEA 

Warsaw 

GREECE 

Kalamata 

Chania 

AEGEAN 

SEA 

Athens 

Santorini 

CRETE 

Bucharest 

Izmir 

Istanbul 

Bodrum 

Dalaman 

Rhodes 

Heraklion 

BELARUS 

MOLDOVA 

UKRAINE 

CRIMEA 

BLACK SEA 

Ankara 

TURKEY 

D o n 

E u p h r a t e s 

SYRIA 

CYPRUS 

Larnaca 

LEBANON 

IRAQ 

Tel Aviv ISRAEL 

T i g r i s 


171

SCANDINAVIAN TRAVELER | MAPS | THE WORLD 

Longyearbyen 

SVALBARD 

(NORWAY) 

BAFFIN BAY 

VICTORIA ISLAND 

BAFFIN ISLAND 

GREENLAND 

(DENMARK) 

BJØRNØYA 

(NORWAY) 

Reykjavik 

ICELAND 

Calgary 

CANADA 

GALAPAGOS 

(EQUADOR) 

HUDSON 

BAY 

EQUADOR 

Lima 

PERU 

BRAZIL 

FAROE ISLANDS 

(DENMARK) 

ASCENSION 

(UNITED KINGDOM) 

SHETLAND ISLANDS 


IRELAND 

Oslo 

Stockholm 

Copenhagen 

UNITED 

KINGDOM 

Vancouver 

St Johns 

Seattle 

Montreal 

FRANCE 

Quebec 

Portland 

Ottawa 

Halifax 

Sapporo 

UNITED Minneapolis Toronto 

STATES 

Chicago Detroit 

Cleveland 

San Francisco 

Boston 

ITALY 

Denver Kansas City 

Pittsburg New York 

SPAIN 

Indianapolis 

PORTUGAL 

Philadelphia 

AZORES 

Las Vegas 

Saint Louis Cincinnati Washington D.C. 

(PORTUGAL) 

Greensboro 

Phoenix Memphis Nashville Raleigh 

MEDITERRANEAN 

Los Angeles 

BERMUDA 

Dallas 

Charlotte 

MADEIRA 

SEA 


Atlanta 

(PORTUGAL) MOROCCO 

TUNISIA 

Austin 

Jacksonville 

Houston 

Orlando 

ALGERIA 


Tenerife Gran Canaria 

LIBYA 

New Orleans Tampa West Palm Beach 

CANARY ISLANDS 

MEXICO 

GULD OF 

(SPAIN) 

Fort Lauderdale 

MEXICO 

BAHAMAS PUERTO RICO 

(USA) 

Mexico City 

CUBA DOMINICAN 

HAITI REP. 

ANTIGUA & BARBUDA 

MAURITANIA 

BELIZE JAMAICA San Juan 

MALI 

NIGER 

HONDURAS ST. KITTS & NEVIS 

DOMINICA 

ST. LUCIA 

CAPE VERDE SENEGAL 

GUATEMALA 

CARIBBEAN SEA 

CHAD 

ST. VINCENT & THE GRANADINES 

GAMBIA 

EL SALVADOR 

BURKINA 

NICARAGUA 

GRENADA BARBADOS 

CLIPPERTON 

GUINEA-BISSAU 

FASO 

GUINEA 

(FRANCE) 

COSTA RICA 

TRINIDAD & TOBAGO 

NIGERIA 

VENEZUELA 

SIERRA LEONE GHANA 

CENTRAL 

GUYANA 

PANAMA 

AFRICAN REP. 

SURINAM 

LIBERIA 

COLOMBIA 

FRENCH GUYANA 

TOGO CAMEROON 

COTE D'IVORE 

BENIN 

SAO TOME & PRINCIPE 

EQU. GUINEA 

GULF OF 

GUINEA 

NORWAY 

DENMARK 

GERMANY 

SWEDEN 

FINLAND 

CONGO 

GABON 

CONGO 

(DEM. REP.) 

CONGO 

(DEM. REP.) 

PACIFIC OCEAN 

BOLIVIA 

ST. HELENA 


CHILE 

PARAGUAY 

TRINDADE 

(BRAZIL) 

ANGOLA 

BORSWANA 

EASTER ISLAND 

(CHILE) 

ARGENTINA 

URUGUAY 

Buenos Aires 

TRISTAN DA CUNHA 


SAOUTH AFRICA 

Cape Town 

1,175 DESTINATIONS 

AROUND THE WORLD 

SAS hub 




FALKLAND ISLANDS 


SOUTH GEORGIA 


BOUVETØYA 

(NORWAY) 

SOUTH ORKNEY 


SOUTH SANDWICH 

ISLANDS 


172 



KARA SEA 

NOVAJA ZEMLJA 

BARENTS SEA 

RUSSIA 

BERING SEA 

SEA OF 

OKHOTSK 

KAZAKHSTAN 

MONGOLIA 

Sapporo 

UZBEKISTAN 

KYRGYZSTAN 

NORTH KOREA 

Beijing 

JAPAN 

TURKEY 

TURKMENISTAN 

Dalian 

TAJIKISTAN 

Sendai 

Qingdao SOUTH Nagoya 

KOREA 

SYRIA 

Tokyo 

IRAQ 

AFGHANISTAN 

CHINA 

Fukuoka 

Tel Aviv 

IRAN 

Osaka 

Nanjing 

Chengdu 

Shanghai 

Cairo KUWAIT 

Chongqing 

PAKISTAN 

RYUKTU IS. 

Delhi 

BONIN IS. 

NEPAL BHUTAN 

SAUDI 

(JAPAN) 

(JAPAN) 

BAHRAIN 

MARCUS 

EGYPT ARABIA 

QATAR Dubai 

Xiamen 

(JAPAN) 

UNITED ARAB 

BANGLADESH 

Guangzhou 

Jeddah EMIRATES 

INDIA 

BURMA 

Shenzhen 

/MYANMAR 

TAIWAN 

LAOS 

NORTHERN 

Mumbai 

Chiang Mai 

MARIANA ISLANDS 

OMAN 

SUDAN 

SOUTH 

(USA) 

BAY OF 

THAILAND 

CHINA SEA 

ERITREA 

BENGAL 

YEMEN 

Bengaluru Chennai Bangkok 

VIETNAM 

GUAM 

(USA) 

CAMBODIA 

PACIFIC OCEAN 

DJIBOUTI 

ARABIAN SEA 

PHILIPPINES 

Addis Ababa 

Phuket Krabi 

ETHIOPIA 

SRI LANKA 

PALAU 

MICRONESIA 

BRUNEI 

MALDIVES 

MALAYSIA 

Kuala Lumpur 

UGANDA 

SOMALIA 

Singapore 

KENYA 

SINGAPORE 

RWANDA Nairobi 

BURUNDI Mombasa 

NAURU 

P A P U A 

SEYCHELLES 

Zanzibar 

Djakarta INDONESIA 

NEW GUINEA 

SOLOMON 

TANZANIA 

Denpasar 

ISLANDS 

TUVALU 

ZAMBIA 

MOZAMBIQUE 

MALAWI 

ZIMBABWE 

Johannesburg 

SWAZILAND 

Durban 

LESOTHO 

MADAGASCAR 

REUNION 

(FRANCE) 

MAURITIUS 

INDIAN OCEAN 

NEW AMSTERDAM 

(FRANCE) 

COCOS ISLAND 

(AUSTRALIA) 

Perth 

AUSTRALIA 

Adelaide 

CORAL SEA 

Melbourne 

Brisbane 

Sydney 

TASMAN SEA 

VANUATU 

NEW CALEDONIA 

(FRANCE) 

Auckland 

FIJI 

NEW ZEALAND 

CROZET IS. 

(FRANCE) 

PRINCE EDWARD 

ISLANDS 

(SOUTH AFRICA) 

KERGUELEN 

(FRANCE) 

HEARD ISLAND 

(AUSTRALIA) 

CHATHAM IS. 

(NEW ZELAND) 


173

SCANDINAVIAN TRAVELER | MAPS | AMERICA 

GREAT 

SLAVE LAKE 

HUDSON BAY 

LAKE 

WINNIPEG 

CANADA 

Calgary 

Vancouver 

Seattle 

Portland 

San Francisco 

Los Angeles 

Las Vegas 

Denver 

Phoenix 

Minneapolis 

UNITED STATES 

Chicago 

Detroit 

Indianapolis 

Kansas City 

Cincinnati 

Saint Louis 

Dallas 

Memphis 

LAKE 

SUPERIOR 

LAKE 

HURON 

LAKE 

MICHIGAN Toronto 

Nashville 

M i s s i s s i p p i 

Greensboro 

Charlotte 

Atlanta 

Ottawa 

LAKE 

ONTARIO 

LAKE ERIE 

Cleveland 

Pittsburgh 

Raleigh 

Quebec 

Montreal 

New York 

Philadelphia 

Washington D.C. 

Boston 

Halifax 

BERMUDA 


St Johns 

R i o G r a n d e 

MEXICO 

Austin 

Houston 

New Orleans Jacksonville 

Tampa 

Orlando 

Fort Lauderdale 

West Palm Beach 


GULF OF MEXICO 

BAHAMAS 

Mexico City 

GUATEMALA 

EL SALVADOR 

BELIZE 

HONDURAS 

NICARAGUA 

CUBA 

JAMAICA 

CARIBBEAN SEA 

DOMINICAN 

REP. PUERTO RICO 

HAITI 

(USA) 

San Juan 

ANTIGUA & BARBUDA 

ARUBA 

ST KITTS & NEVIS 

ST VINCENT & 

THE GRENADINES 

CURACAO 

DOMINICA 

ST LUCIA 

GRENADA 

BARBADOS 

Houston 

COSTA RICA 

PANAMA 

TRINIDAD 

& TOBAGO 

Taxi to downtown Houston costs $53.50. 

Bus 102 from airport to downtown takes 

70 minutes, costs $1.25. Shuttle $25 

(one-way). 

COLOMBIA 

VENEZUELA 

GUYANA FRENCH 

GUYANA 

SURINAM 

New York 

Take the AirTrain to Newark Airport 

station, and catch a connecting train to 

Penn station in Manhattan. Travel time 

30 minutes, tickets cost $12.50. 

GALAPAGOS 

(EQUADOR) 

PACIFIC OCEAN 

EQUADOR 

PERU 

A m a z o n a s 

BRAZIL 

SAS hub 

Lima 



BOLIVIA 


174 


WE ARE PROUD THAT SCANDINAVIA’S 

MOST EXPERIENCED TRAVELERS FLY WITH US 

JUST AS PROUD AS WE ARE TO HAVE SCANDINAVIA’S 

MOST EXPERIENCED TEAM

SCANDINAVIAN TRAVELER | MAPS | SOUTH EAST ASIA 

RUSSIA 

SEA OF 

OKHOTSK 

KAZAKHSTAN 

MONGOLIA 

Sapporo 

KYRGYZSTAN 

TAJIKISTAN 

Beijing 

NORTH KOREA 

Dalian 

SEA OF 

JAPAN 

Sendai 

AFGHANISTAN 

PAKISTAN 

Mumbai 

ARABIAN 

SEA 

Delhi 

Bengaluru 

INDIA 

G a n g e s 

Chennai 

SRI LANKA 

NEPAL 

BHUTAN 

BANGLADESH 

BAY OF 

BENGAL 

BURMA 

/MYANMAR 

Chiang Mai 

Bangkok 

ANDAMAN 

SEA 

Phuket 

Kuala Lumpur 

Chengdu 

M e k o n g 

LAOS 

THAILAND 

Krabi 

CHINA 

CAMBODIA 

MALAYSIA 

Chongqing 

Singapore 

SINGAPORE 

Guangzhou 

VIETNAM 

Y e l l o w r i v e r 

Nanjing 

Y a n g t z e r i v e r 

Xiamen 

TAIWAN 

Shenzhen 

HONG KONG 

SOUTH 

CHINA SEA 

BRUNEI 

SOUTH KOREA 

Qingdao 

Shanghai 

Fukuoka 

E A S T 

CHINA SEA 

PHILIPPINES 

Osaka 

RYUKYU ISLANDS 

(JAPAN) 

JAPAN 

Tokyo 

Nagoya 

PACIFIC OCEAN 

PALAU 

BONIN ISLANDS 

(JAPAN) 

GUAM 

(USA) 

MARCUS 

(JAPAN) 

MICRONESIA 

Djakarta 

JAVA SEA 

INDONESIA 

PAPUA NEW GUINEA 

Denpasar 

COCOS ISLANDS 

(AUSTRALIA) 

CORAL SEA 

INDIAN OCEAN 

AUSTRALIA 

Bangkok 

Airport Rail takes you to Phaya Thai 

Station in 15 minutes for Bt150. Trains 

depart every 30 minutes. Taxi to a downtown 

hotel costs THB 250-400 depending 

on distance and traffic conditions. 

Perth 

Adelaide 

D a r l i n g 

Brisbane 

Sydney 

GREAT AUSTRALIAN 

BIGHT 

Melbourne 

SAS hub 




TASMANIA 

(AUSTRALIA) 

176 


www.follestad.no


PACIFIC OCEAN 

Tokyo 

San Francisco 

Shanghai 

Beijing 

Houston 

ARCTIC OCEAN 

Chicago 

Washington D.C. 

New York 

Longyearbyen 

Reykjavik 

Oslo 

Stockholm 

Copenhagen 


NORTHERN 

EUROPE’S BEST 

CONNECTION TO 

THE WORLD 

In almost seventy years in the business, 

SAS has learned a thing or two about 

taking people from Scandinavia to the 

world and bringing the world to Scandinavia. 

Today, SAS has the best connections 

between Northern Europe and the US 

and Asia, thanks to nine direct long-haul 

routes from Copenhagen and Stockholm, 

the main hubs, and an extensive network 

of partners. 

From Copenhagen, SAS operates nonstop 

routes to Bangkok, Beijing, Chicago, 

Dubai, New York, Tokyo, and Washington 

DC, and from Stockholm, to Chicago and 

New York. 

For passengers traveling beyond those 

gateways in Asia or the US, SAS offers 

more than 100 code share destinations. 

In the US, SAS has a code share agreement 

with United Airlines to approximately 

60 destinations across the nation. In 

China, a similar agreement with Air China 

takes you from anywhere in Scandinavia to 

anywhere in China. 

Thai Airways co-founded by SAS back in 

the late 1950s is SAS’s code share partner 

to major Asia Pacific destinations such as 

Hong Kong, Kuala Lumpur, Singapore, Australia, 

and New Zealand. And of course, Star 

Alliance serves 916 airports worldwide. 

SAS will get you there. 

178 


Look for the Thailand Trust Mark. 

The symbol of finest Thai products and services. 

With the Thailand Trust Mark, discover the exclusive quality you’ve been searching for. 

Thailand Trust Mark (T 

TM) is the true sy 

mbol of the finest products and services 

from Thailand that you 

can be assured of. The selected products and services are of the highest international standards 

as well as giving great importance in being environmentally friendly and socially responsible. 

Trust in the quality that’s undeniably the finest. 

THINK TRUSTED QUALITY, THINK THAILAND TRUST MARK 

THINK THAILAND 

For more information, please contact: Office of Commercial Affairs, Royal Thai Embassy Hellerupvej 76, 2900 Hellerup, Denmark 

Phone : +45 3962 6999 E-mail : ditp@thaicom.dk Website : www.thaicom.dk & www.thailandtrustmark.com

SAN FRANCISCO 

WORLD 

SPIRITS 

COMPETITION 

2013 

BEST 

WODKA 

SAN FRANCISCO 

WORLD 

SPIRITS 

COMPETITION 

2013 

DOUBLE 

GOLD 

2 

FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES | DECEMBER 2014

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