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classic games – about 480 at present – and try them out for a limited period before (perhaps) buying them. The games are encrypted; once a test phase has expired, the user has to purchase an activation key if he or she opts for continued play. Gamesload's range of products includes online games, which are played in the network, with no download and installation required, and an on-demand service, which offers online, for-pay playing of full versions of German-language PC games. Digital distribution is also opening up new opportunities for publishers. For example, because storage capacity is not a problem, publishers can now easily stock games even for very specialized customer groups (e.g. simulation games or special high-end versions). Yet another plus for Internet sales: vendors do not have to return unsold stocks, and that lowers costs. What is more, the Internet is reaching new user segments. For example, games sites have been attracting more and more Internet surfers who do not consider themselves avid gamers. Market researchers thus see an important future market in the electronic distribution of PC games. According to the market-research institute Jupiter Research, revenue generated in Germany with games downloads and games on demand increased fivefold, to ten million euros, from 2003 to 2005. And Jupiter Research forecasts dramatic further growth for the German market, to 73.7 million euros 2 , by 2009. Softwareload – Software with a download guarantee In November 2006, T-Com launched Softwareload, its own online-sales platform for software. For its software sales, Softwareload uses the same logic Gamesload applies to PC games sales: the point of sale should be the point of use – namely, the user's PC. There should be no media discontinuties. The advantage for the customer: being able to get and use products very quickly. Currently, Softwareload offers more than 17,000 software items, including many full versions from leading companies and
freeware and shareware. Many programs are available on a "try before you buy" test basis. A total of nine product categories are offered, including office & finances, multimedia, security and tuning. One of Softwareload's special features is a download guarantee: for each program a registered customer downloads, Softwareload automatically saves a personal back-up copy for the customer. Back-up copies are kept in a password-protected download center and remain available for unlimited download as necessary throughout a two-year period. In addition to protecting against unintended deletion, this simplifies the installation process for customers who upgrade to new new computers. The shop's navigation and user-assistance tools include a powerful search function, a linked list of top downloads, test reports from industry publications and product evaluations submitted by other Softwareload users. The shop also offers workshops, with step-by-step instructions, for a range of different programs. For technical support, the site offers email support and a low-cost telephone hot line that is available 24/7. 1 Source: Bernd W. Wirtz, Hubert Burda, Rainer Beaujean, "Studie Deutschland Online 3", report 2006, Darmstadt 2006. (www.studie-deutschland-online.de) 2 Source: Jupiter Research 01/2005, Paid-Content and Services Forecast 2003-2009, revenue includes games-on-demand and PC-game downloads.
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