October 2006 - Pink Truth

3
4
nderful
Online Invitations E-ttract!
Life has gone online! Your business can keep up
with “today” with the Beaute-vite online partyplanning
tool! Independent Beauty Consultants can
schedule a party, manage details, help women send
out e-mail invitations and monitor the guest list!
What could be easier?
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Timing It All
Once your holiday open house is arranged,
Kathy suggests calling the day before the event
to remind customers of the time and place.
“Try holding an open house on Thursday or
Friday during the noon hour and offer a light
lunch to capture the 9-to-5 crowd.”
Another timing tip: LaRonda schedules
her best customers for a specific time –
on the hour, every hour – to spread
LaRonda
sales over the entire day.
recommends
holding your
open house at
your own home. “Even if you think it’s
not large enough or lavish enough,
your customers want to come to
your home and support you.”
— Independent Executive Senior
Sales Director LaRonda Daigle
Gift With Purchase, Gift With Wow!
The holidays are the ideal time to remind your
customers about the gift with purchase. And
Kathy
did you know the travel-sized Miracle Set
suggests
can really move sales? Customers are
introduced through a sample, adore the
asking a
couple of other
Independent Beauty Consultants to help
product, then graduate to the retail size. with a lunchtime open house. “One can
And “free” encourages them to spend serve food and drinks as guests arrive,
more freely! Two formulas (normal to dry and the other can prepare orders as
and combination to oily) offer something
guests leave!”
for everyone. Your customers will love this gift
with purchase for their holiday travel. Makes
— Independent National Sales Director
Kathy Goff-Brummett
a great stocking stuffer too! Available on Section 2 of
the Sept. 16 Consultant order form. Pack of five, $20
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Make It Easy for Them
It’s a matter of record that offering customers the
option to pay by credit cards increases sales, and
credit card sales are larger than transactions
without credit cards. With ProPay to process
sales for a reasonable fee, the power of a retailer
is in your hands. Customers will appreciate the
ease of shopping with you, and while they’re in
the holiday mood, why not direct them to the wish
list on your Mary Kay ® Personal Web Site? They
can list gift ideas for themselves and e-mail their
wish lists to you, friends and family! And with all
that gifting going on, LaRonda notes that you’ll
want to order holiday products generously, so
you’ll have plenty on hand.
Applause October 2006 13