October 2006 - Pink Truth
October 2006 - Pink Truth
October 2006 - Pink Truth
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How the Ad Campaign Fits<br />
Into Your Business:<br />
• It’s designed to create and/or reinforce<br />
a positive image of the Mary Kay ® brand<br />
to the public – or “warm the market.”<br />
When you approach customers during<br />
the important fall and winter holiday<br />
season, they won’t be hearing about<br />
Mary Kay “cold.”<br />
• Invite customers to visit your Mary Kay ®<br />
Personal Web Site for additional exposure<br />
to Mary Kay ® products.<br />
Highlights:<br />
• Magazines: Beginning in September,<br />
you can look for stunning two-page ads<br />
in <strong>October</strong> issues of top national generalmarket<br />
and Spanish-language magzines.<br />
In some key December publications, on<br />
newsstands in November, we will launch<br />
a beautiful eight-page brochure – it’s an<br />
updated version of our Fall in Love customer<br />
brochure – right in the magazines with our<br />
two-page ad! This special version for magazine<br />
use is an easily removable brochure which<br />
features a first-class Affection promotion,<br />
complete with a fragrance sample on the back<br />
cover. It features flagship Mary Kay ® products,<br />
promotes the convenience of your personal<br />
services and includes key information about<br />
the Company and its heritage.<br />
• Internet: Online advertising promotes the<br />
Winning Is Grand sweepstakes that invites<br />
customers from Oct. 1 through Nov. 4<br />
to enter at your Mary Kay ® Personal Web Site<br />
or www.marykay.com for weekly $1,000 cash<br />
prizes. The Winning Is Grand sweepstakes will<br />
have daily product giveaways, so it’s sure to<br />
generate interest among your customers!<br />
Our Commitme<br />
Give your business a boost<br />
14 Applause <strong>October</strong> <strong>2006</strong><br />
It’s Up to You!<br />
with the<br />
Mary Kay. Prod<br />
<strong>2006</strong> advertising campaign.<br />
A Company<br />
Take Advantage of the Momentum:<br />
1. Have a Mary Kay ® Personal Web Site!<br />
There’s never been a better time to have a<br />
Mary Kay ® Personal Web Site. Offering customers<br />
who visit your Web site during the ad<br />
campaign the opportunity to shop 24/7 builds<br />
customers for life. First-time subscribers can<br />
sign up for a Mary Kay ® Personal Web Site for<br />
just $25 plus tax for the first year. It’s a business<br />
offer too good to pass up!
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