timewise® foundation get primed for our biggest launch ... - Pink Truth
timewise® foundation get primed for our biggest launch ... - Pink Truth
timewise® foundation get primed for our biggest launch ... - Pink Truth
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uilD | the buzz<br />
EXPERT ADVICE<br />
rethink the way you sell <strong>foundation</strong>s<br />
with Lynda rose, Vice president, sales & marketing<br />
in 2010, mary Kay conducted an independent<br />
survey of 1,000 women between the ages of 25<br />
and 45 who typically wear <strong>foundation</strong>.<br />
check out these revealing results:<br />
58% of women aren’t confident they’re<br />
wearing the perfect <strong>foundation</strong>.<br />
68% of women have a problem finding the<br />
perfect shade of <strong>foundation</strong>.<br />
91% of women would love it if someone<br />
would help them find the perfect <strong>foundation</strong><br />
match.<br />
it’s clear that many women need help when making this important<br />
cosmetic purchase – exactly the kind of guidance you can provide.<br />
instead of the trial and error many women experience when buying<br />
<strong>foundation</strong> – sometimes bringing home three bottles from the store and<br />
hoping that one will work <strong>for</strong> them – y<strong>our</strong> customers can simply tell you<br />
their needs and be confident y<strong>our</strong> recommendation is the right one.<br />
after all, it’s backed by the mary Kay ® satisfaction guarantee.<br />
now that you know that 91 percent of women would love someone<br />
to help them find the perfect <strong>foundation</strong> match, don’t you think that<br />
someone should be you?<br />
Consider these Customers<br />
new timeWise ® liquid <strong>foundation</strong> – and its friends – will <strong>launch</strong><br />
in february 2011. Who should you share them with? consider these<br />
customers:<br />
® • current timeWise skin care customers<br />
• mary Kay customers who wear liquid <strong>foundation</strong>s<br />
• Mary Kay customers who struggle to find the right shade<br />
• Women looking <strong>for</strong> products to meet their skin needs<br />
• Women looking to enhance their age-fighting regimen<br />
• Women looking <strong>for</strong> value and multifunctional benefits in one product<br />
same product, new sifter<br />
mary kay ® mineral powder <strong>foundation</strong> will begin gradually phasing<br />
into a new container with a revised sifter <strong>for</strong> more convenient, travelfriendly<br />
dispensing – without the mess. the sifter can be opened <strong>for</strong><br />
dispensing product and closed when not in use. the price will remain<br />
the same at $20.<br />
speCiaL preView!<br />
learn more about<br />
NEW! timewise ®<br />
liquid <strong>foundation</strong><br />
on page 12<br />
10 Applause Winter 2010/2011 www.marykay.ca all prices are suggested retail.
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