timewise® foundation get primed for our biggest launch ... - Pink Truth
timewise® foundation get primed for our biggest launch ... - Pink Truth
timewise® foundation get primed for our biggest launch ... - Pink Truth
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BOOK EXCERPT<br />
the mary kay way<br />
Little successes pave the way<br />
to Bigger successes<br />
“giving praise is deeply embedded in the mary Kay marketing philosophy<br />
and we’re quick to give it at every opportunity. in fact, we begin when<br />
someone becomes a new independent beauty consultant. at a skin<br />
care class, after a woman has had a facial, the independent beauty<br />
consultant asks the guests to comment on each other’s improvement.<br />
not only do the women look better, they feel better too – inside and out!<br />
When a woman feels good about herself, it not only generates interest<br />
in <strong>our</strong> products, it often generates interest in becoming an independent<br />
beauty consultant. this is a new and wonderful experience <strong>for</strong> most<br />
women – it’s been a long time between compliments. after she has<br />
become an Independent Beauty Consultant and has given her first skin<br />
care class, her independent sales Director always seeks something<br />
about her to praise. no matter how many mistakes are made during the<br />
first class, the new Independent Beauty Consultant<br />
is told what she did right. even though her reaction<br />
is usually ‘What did i do wrong?’ we respond,<br />
‘let’s talk about what you did right.” only after the<br />
independent beauty consultant has been praised<br />
<strong>for</strong> her strong points will the independent sales<br />
Director offer criticism, always sandwiching it in<br />
between two thick layers of praise.”<br />
did You know... in 1986, mary Kay’s home was included as<br />
one of five or six h<strong>our</strong>ses on a Christmas Parade of Homes fundraiser.<br />
When visitors went to other houses on the showcase of homes, none<br />
of the other owners were there. but when they arrived at mary Kay’s<br />
house, she was at the door and greeted everyone who came into her<br />
home.<br />
PHOTO FLASHBACK<br />
1969: mary Kay presents independent sales Directors with their<br />
christmas gifts: the white purses under the tree.<br />
started marY kaY: may 1997<br />
QUARTER TWO<br />
GO-GIVE TM AWARD WINNER<br />
josée d’anjou<br />
Bromont, qC<br />
deButed as an independent saLes direCtor:<br />
June 1999<br />
personaL: “i studied <strong>for</strong> my b.sc. in nursing and worked in the<br />
field <strong>for</strong> several years be<strong>for</strong>e <strong>get</strong>ting to know Mary Kay. I work out<br />
regularly. i go downhill skiing and scuba diving, i love salsa dancing<br />
and i love to travel. i have a small family, spread far and wide in<br />
distance but very close-knit. i have my father, Jean-guy, and my<br />
sister, natalie, who’s got two adorable little girls with her husband,<br />
William, as well as some uncles, aunts and friends who are very<br />
close. i’m convinced that i have three angels (my two daughters<br />
and my mother) watching over me throughout this world.”<br />
unit name: Les Étoiles du Rêves (stars of Dreams)<br />
goaLs: “my goal is to give women maximum exposure to this<br />
wonderful company and help them all to realize their dreams with<br />
a mary Kay business. my hope is that by sharing this opportunity,<br />
i will reach my goal of becoming an independent elite executive<br />
national sales Director so that the values embraced by <strong>our</strong> founder,<br />
mary Kay ash, will have a solid <strong>foundation</strong> and live on.”<br />
on Being nominated: “At first I asked President Ray Patrick<br />
to repeat what he had just told me, and then i started to cry. so<br />
he said: ‘Don’t cry... it’s good news!’ it really touches me that so<br />
many people took the time to vote <strong>for</strong> me... i feel so lucky to have a<br />
second family at mary Kay with my independent beauty consultants<br />
and sister independent sales Directors. i’m very grateful to my<br />
independent senior sales director, julie ricard, and my<br />
independent national director, angie stoker, <strong>for</strong> passing on<br />
mary Kay’s values, and <strong>for</strong> their availability and unwavering support<br />
when i needed them most... as well as <strong>for</strong> their advice on applying<br />
the golden rule every day.”<br />
– independent executive senior sales director josée d’anjou<br />
enriCHing LiVes: “Josée not only embodies, but truly exhibits,<br />
the heart, the spirit and the legacy mary Kay wanted to share with<br />
every woman. from customers to independent beauty consultants<br />
and independent sales Directors, she shares all the passion that<br />
is mary Kay. it doesn’t matter if they are her unit member or if they<br />
belong to another independent sales Director. to her, they are all<br />
the same, and she compassionately treats them that way. to choose<br />
Josée is to choose a perfect example of mary Kay ash herself.”<br />
– independent sales director Lisa-marie massey<br />
www.marykay.ca Winter 2010/2011 Applause 43
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