BUILD GROW REFLECT LIVE tHe sCienCe BeHind timewise ® tar<strong>get</strong>ed-aCtion tHe eYe reVitaLiZer page 8 i’ll bee tHere! page 25 tHe 5 o’CLoCk CLuB page 42 piCture tHis page 50 2 Applause Winter 2010/2011 www.marykay.ca o’CLoCk CLuB speCiaL preView! timewise ® Liquid <strong>foundation</strong> page 12 Career ConferenCe 2011 page 28 Book eXCerpt page 43 BeautifuL reads page 53 BeautY BuZZ page 20 seminar 2010 awards HigHLigHts page 29 potato soup page 45 winter wearaBLes page 54
new year, new opportunities <strong>for</strong> success it’s a truly magical time of year. love, peace and hope shine brightly, inspiring us to give of <strong>our</strong>selves and embrace the blessings in <strong>our</strong> lives. the rejuvenating energy of a fresh year ahead, plus the incredible anticipation of everything that could will be, propel us <strong>for</strong>ward with loftier goals and bigger dreams than ever be<strong>for</strong>e. The challenge comes in setting those goals afire, lighting the spark inside to put all of that energy into action. how about starting early in the day, like, say 5 a.m.? okay, we know that’s a challenge in itself – especially on cold, dark winter mornings – but it worked <strong>for</strong> mary Kay ash. she started the “5 o’clock club” so she could accomplish more each day (learn more on page 42). if you’re willing to make the commitment, it can work <strong>for</strong> you too. What else will you commit to in the year ahead? Will you achieve y<strong>our</strong> way to a more beautiful life? start collecting the momentum you need to do just that at Career Conference 2011 (page 26). time and time again we’ve heard from independent sales <strong>for</strong>ce members that career conference helped them see all the potential and possibility of their mary Kay business – so they could be on stage at seminar (check out <strong>our</strong> special seminar 2010 Highlights section on page 29) and beyond. and while career conference may help cover y<strong>our</strong> business bases, it’s the new timewise ® Liquid <strong>foundation</strong> that can help cover y<strong>our</strong> beauty bases. two new <strong>foundation</strong> <strong>for</strong>mulas – plus fab friends like a <strong>foundation</strong> primer and a brush – <strong>launch</strong> this february, expanding <strong>foundation</strong> options <strong>for</strong> y<strong>our</strong> customers and selling options <strong>for</strong> you. but you don’t have to wait until february <strong>for</strong> the details: <strong>get</strong> a special preview starting on page 12. What does a special preview of the year ahead look like <strong>for</strong> you? We’ve often heard independent sales <strong>for</strong>ce members say that a mary Kay business gives you two new years: July 1st , the start of the new seminar year, and January 1st , the start of the new calendar year. Double y<strong>our</strong> chances of achieving success by checking in with y<strong>our</strong> goals and y<strong>our</strong> plan to achieve them. make adjustments and carry on with renewed belief and faith in y<strong>our</strong>self. From all of us at the Mary Kay corporate office, may y<strong>our</strong> holidays be bright with happiness and y<strong>our</strong> new year rich in blessings. – Heather Watterworth Y<strong>our</strong> Canadian appLause ® magaZine team managing editor heather Watterworth eXeCutiVe editor Debra Joseph SHE SAID IT BEST start out on this new year to learn to think positively. think of a glass of water as half-full, not half-empty. And when you come to a traffic light signal, don’t look <strong>for</strong> a red light. look <strong>for</strong> a go light. ContriButors lorena Depante, Karen li, marijana Klapcic, andrea querido, nancy roque, heather Watterworth frenCH Version michel beauchamp, sébastien Kabacinski, marie-claire pascuttini mary Kay cosmetics ltD. is a member of the Direct sellers association (Dsa) anD the canaDian cosmetic, toiletry anD fragrance association (cctfa). canaDian postal agreement number: 40069444. printeD in canaDa. the 6 most important things this quarter CoVer Y<strong>our</strong> Bases new timeWise ® liquid <strong>foundation</strong> <strong>launch</strong>es february 1st , 2011! so it’s prime time to brush up on the details of this soon-to-be beauty bag essential. enroL <strong>for</strong> tHe spring 2011 preferred Customer program need motivation to enrol y<strong>our</strong> customers this quarter? flip to page 18 <strong>for</strong> a peek at <strong>our</strong> seminar 2010 Glam Up! achievers. <strong>get</strong> witH tHe program the star consultant prize program can help you stick to y<strong>our</strong> selling strategies and earn exciting new rewards. giVe Y<strong>our</strong> time it’s the most precious thing you have. from february 8 th to march 8 th , 2011, use it to help reach <strong>our</strong> global goal of 1,000,000 volunteer h<strong>our</strong>s. learn more on page 47. aCHieVe Y<strong>our</strong> waY to tHe stars countless independent sales <strong>for</strong>ce members credit career conference as the event that helped them see the picture and the potential <strong>for</strong> their mary Kay business. We hope we’ll see you there! Bee tHere! make new gal pals – and earn some beeautiful new rewards – during the I’ll Bee There! team-building promotion. CONNECT WITH US www.facebook.com/marykaycanada www.twitter.com/marykaycanada www.youtube.com/marykay want to be featured in the spring 2011 issue of applause ® ? tell us: • y<strong>our</strong> funny or inspirational seminar story. • about y<strong>our</strong> mother and daughter mary Kay team. • y<strong>our</strong> multi-tasking product tips. • y<strong>our</strong> reason why. appLause-Canada@mkCorp.Com www.marykay.ca Winter 2010/2011 Applause 3