Biography - Thailand Automotive Institute

Panel Discussion
ASEAN in the Eyes of Global Green Automotive Manufacturers
as Strategic Hub of Auto Production to the World
Synopsis
Automotive industry is one of the main industries of Thailand which generates economic value for the
country. It accounts for 10% of gross domestic product originating from manufacturing and a source of
employment for over 500,000 direct jobs of skill labor and above in 2012, not including value generated from
related industries such as upstream industry, service industries such as financial, insurance and after sales
service. Furthermore, Thailand is a leading regional and global automotive manufacturer, ranks the first among
ASEAN countries and top 10 in the global automotive industry in 2012 and also a major regional production
base for motorcycle and automotive parts.
However, future challenges must be taken into careful consideration in formulating development
strategies for sustainable growth of the industry especially the global trends focus on environment and safety.
Thence, Thailand automotive industry is required to develop technology and competency to meet these
requirements. The goal for future product development is to strive for a green and safety vehicles in compliance
with the international standards. Moreover, the dynamic of automotive business on both supply and demand is
in motion. The global economic center is shifting from West to East. ASEAN will play an increasingly important
role as an increasingly important market and a major global production base changing the face of the
competition e.g. former trade partners turned to competitors, production base relocation and competitive
advantage development through business collaboration. To create a substantial impact, we must be
systematically integrated with collaboration from all related parties in both government and private sectors. This
panel will present and discuss about "ASEAN as Strategic Hub of Automotive Production to the World" from
representative of global automotive manufacturers in Thailand.
Panelists:
Moderator:
Mr. Peter Wolf
Automotive Chairman, European ASEAN Business Centre (EABC)
Mrs. Piengjai Keawsuwan
President, Thai Automotive Industry Association (TAIA) &
President, ASEAN Automotive Federation (AAF)
Vice President-Government Relations, Nissan Motor (Thailand) Co.,Ltd.
Mr. Wu Huan
President, SAIC Motor-CP Co.,Ltd.
Dr. Yossapong Laoonual
Expert, Thailand Automotive Institute
Organized by:
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