CORPORATE BRAND IDENTITY - Meritor
CORPORATE BRAND IDENTITY - Meritor
CORPORATE BRAND IDENTITY - Meritor
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FORMAT GRIDS 23<br />
Product Color Band Specifications<br />
The following specific guidelines have<br />
been developed for use in all printed<br />
communications.<br />
Preferred Product Color Band<br />
with graduated tone and solid color bull<br />
AFTERMARKET<br />
Alternate Product Color Band<br />
with solid color and graduated tone bull<br />
AFTERMARKET<br />
Product Group / Sub-Brand Color Band<br />
Aftermarket, Defense, Industrial, Trailer and Truck<br />
products are distinguished by a color band 1/4 of the<br />
total format height. This band may only be wider to<br />
accommodate product photos or additional copy. The<br />
preferred product color band appears with a subtle<br />
graduated tone that darkens slightly at the ends of the<br />
band. The alternate color band uses a solid version of<br />
the product group’s color. The CMYK formulas are<br />
shown at right.<br />
Either version of the color band should use a drop<br />
shadow to emphasize the product group brand, create<br />
depth and a separation from the application image(s)<br />
above. The degree of drop shadow shading on the color<br />
band is flexible, depending on establishing contrast<br />
with the featured image. Lighter background images<br />
would require lighter shadows; darker background<br />
images would require a stronger shadow.<br />
Embossed Bull Symbol<br />
A bull symbol, simulating a product-stamped<br />
logomark, may appear as a background element in<br />
the color band to strengthen brand awareness.<br />
The preferred positioning of the bull is on the left<br />
side of the color band. However, if the bull would be<br />
obscured or hidden by an overlapping product image, it<br />
may appear on the right. If the bull appears on the right,<br />
it may not be flipped to appear facing left.<br />
When the bull is used on the preferred graduated<br />
tone color band, it appears in the product group’s color.<br />
When the bull is used on the alternate solid color band,<br />
it appears in the graduated tone darkening to the right.<br />
All color band bulls have a 50% transparency effect<br />
applied.<br />
s s s<br />
0C 100M 63Y 69K 0C 100M 63Y 29K 0C 100M 63Y 69K<br />
DEFENSE<br />
s s s<br />
0C 15M 40Y 45K 0C 12M 35Y 25K 0C 15M 40Y 45K<br />
INDUSTRIAL<br />
s s s<br />
0C 40M 100Y 40K 0C 38M 94Y 19K 0C 40M 100Y 40K<br />
TRAILER<br />
s s s<br />
94C 43M 0Y 68K 94C 43M 0Y 38K 94C 43M 0Y 68K<br />
TRUCK<br />
s s s<br />
0C 0M 0Y 80K 0C 0M 0Y 65K 0C 0M 0Y 80K<br />
s<br />
0C 100M 63Y 29K<br />
DEFENSE<br />
s<br />
0C 12M 35Y 25K<br />
INDUSTRIAL<br />
s<br />
0C 38M 94Y 19K<br />
TRAILER<br />
s<br />
94C 43M 0Y 38K<br />
TRUCK<br />
s<br />
0C 0M 0Y 65K
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