CORPORATE BRAND IDENTITY - Meritor

MERITOR LOGOMARK 3
These are the official logomarks of Meritor, Inc. They are the cornerstone of
our brand identity and the visual expression of our corporate personality.
The Meritor logotype and symbol should not be altered in any way from
these approved versions.
Meritor Logomark
• The Meritor bull symbol combines with the Meritor logotype to
create the preferred signature for Meritor products
• Two logomark versions, a vertical and a horizontal, provide flexibility
and allow the mark to fit well into multiple applications, and are the
official logomarks. However, the vertical version is preferred
• The logotype and bull may be used individually, but when used
together, they should not be changed from these two versions
s Vertical logomark
Meritor Logotype Without the Bull
• The Meritor logotype may be used without the bull symbol if a
compelling reason exists to do so, such as production limitations,
size limitations or cultural sensitivity
s Horizontal logomark
Meritor Bull Without the Logotype
• Internally, the bull symbol may be used alone on special occasions
as a decorative element or for executive gift items used to represent
the brand in a non-commercial way
s Meritor logotype
• Any external use of the bull symbol alone should be limited to
carefully considered applications such as a dimensional logomark
for trade show displays
s Meritor bull symbol